How do you make your movie marketing better? Just add the Beastie Boys

How do you make your movie marketing better? Just add the Beastie Boys

Like many, I have been suffering from superhero fatigue.

Not just from Marvel, but across the board.

As much as I have enjoyed some outings, I currently stand with the likes of Denis Villeneuve, Bong Joon-ho and David Fincher, who have all publicly criticized superhero movies and their lather-rinse-repeat templates. The best summation of the current state of affairs came from Fincher. During a recent French interview with Canal Plus, the filmmaker behind Se7en, Fight Club and Zodiac described the ubiquitous genre as “not a sandbox that has a lot of room left for exploring.”

However, something happened that I’m still grappling with. 

I actually got excited about a superhero film again.

It happened when I finally sat down to watch the new trailer for the MCU’s 33rd feature film, The Marvels.

It’s a sequel to 2018’s broadly disappointing Captain Marvel, which introduced Brie Larson as the titular superhero. Other characters in this sequel directed by Nia DaCosta (Little Woods, Candyman) include Iman Vellani as Kamala Khan, from last year’s Disney+ series Ms. Marvel, and Teyonah Parris as Monica Rambeau from the show Wandavision.

This film wasn’t on my radar – hence me putting off watching the trailer. That and it taps into what my current Marvel malaise: the fact you need to have an encyclopaedic knowledge of the previous instalments (including the TV shows) just to figure out what’s going on in an individual storyline. Gone are self-contained stories, replaced by endless call-backs and the need for a brain-melting revision session before each screening. Who has the time or the energy at this point? Just look at this year’s Ant-Man and the Wasp: Quantumania and you’ll see what I mean.

However, The Marvels trailer made me take stock. And while I thought I was back drinking the corporate Kool-Aid, it dawned on me. The reason I got excited wasn’t the promise of finding out how the ever-expanding multiverse narrative the MCU are currently locked into will evolve, but that the sap I am had been duped. 

Well and truly musically duped. Because the choice of song in the trailer sparked excitement.

It’s ‘Intergalactic’ by the Beastie Boys. 

Upon hearing this underrated classic from the equally underrated 1998 album ‘Hello Nasty’, gone was my resistance and my attempts to figure out what was going on with the plot about these three characters teaming up and trying to untangle their powers in space… or something. I just found myself singing along and getting unironically pumped up by the idea of watching a new Marvel adventure. Because of the Beastie Boys.

This got me thinking: Are the Beastie Boys the cheat code to making any marketing push flawless?

It certainly worked for The Marvels, as aside from the objectively promising kitten army scene (which looks delightful – skip to 1.38 in the trailer), the choice of such a tune worked its deceitful magic.

Beyond the fact that the catchy ‘Intergalactic’ is an appropriately titled song for a space adventure, it gives The Marvels some light-hearted and comedic vibes, akin to Guardians of the Galaxy – one of the superior Marvel instalments that had a cracking soundtrack. But it also works on another level, with the usage of the song functioning as a sly call-out to Brie Larson’s detractors.

You see, Larson has incurred the wrath of many a rabid Marvel fan over the years, who have commented that the actor comes off badly in interviews, plays a character that is too powerful to be interesting, and who needs to smile more on screen. Ah yes, that derogatory and perennially sexist mainstay.

Well, when Larson appears in the trailer, the song kicks off with the opening lyrics: “Well, now, don’t you tell me to smile / You stick around I’ll make it worth your while / My number’s beyond what you can dial / Maybe it’s because we’re so versatile”.

Surely that can’t be accidental.

Outstanding work to whoever picked the song, someone who clearly understands and appreciates the art of a good needle drop. The right music played at the right time in a trailer or in a film can elevate the images to iconic status. And as I’ve waxed lyrical previously, keeping your marketing funny means that a potential audience member is more likely to shell out for a ticket knowing that the marketing team have a sense of humour.

I can therefore conclude the following:

A) I’m not as immune to this tactic as I previously thought I was.

B) Much like the sirens singing their songs to sailors to crash them onto the rocks, the inclusion of a Beastie Boys track manages to bypass the critical lobe of those like myself who are fed up with the usual crash-bang-wallop of Marvel films. Not only does any track by the pioneering New York City hip-hop outfit immediately make every movie trailer better, it makes it advertising gold.

Here’s further proof.

Take their 1994 hit ‘Sabotage’.

Beyond being a banger and a timeless rebellion anthem, ‘Sabotage’ been used in countless trailers – from Star Trek Beyond to Minions: The Rise of Gru, and every time, it elevates the promo to greatness.

Not convinced?

Then here’s the incontestable piece of evidence.

Take Solo, the utterly superfluous and dull as dishwater 2018 Star Wars prequel / Han Solo origin story.

Here’s the original trailer:

Hardly inspiring, is it?

Now consider this remix: 

Proof that ‘Sabotage’ is possibly the greatest trailer song of all time.

But why is this track so damn effective?

Well, it manages to spice up otherwise bland trailers with its fail-proof instrumental build up that climaxes with riotous breakdown, driving the pace and visual choreography so that the action seems coordinated with its auditory bombast. The end result is a song that manages to promise less an action-filled flick and more of a blockbuster event.

Other bands can have the same effect – see: the ubiquity of Run The Jewels in trailers from 2017 to 2019, when countless movies from Suburbicon to Booksmart via Good Boys saw marketing teams go gaga for the track ‘Nobody Speak’ by DJ Shadow and Run The Jewels.

However, no band or artist has yet to equal or surpass the galvanizing and seemingly timeless cheat code effect of a Beastie Boys track.

The Marvels hits theatres on 10 November. That trio of superheroes will be hoping their success will be equally Intergalactic. But from the trailer alone, anything’s possible now the Beastie Boys have orchestrated their soundtrack magic once again. 

You stick around I’ll make it worth your while, indeed.

Woman of Distinction 2023: Leslie Pott

Woman of Distinction 2023: Leslie Pott

When you were a child, what did you want to be when you grew up?

I have always liked art. Throughout my life, my parents gave me art supplies and art lessons for my birthdays and Christmas rather than toys or dolls. I thought I wanted to be an art teacher, as this was the closest profession I had seen where art was created and enjoyed. With a business major, journalism minor and MBA, I have been able to realize my joy of creating new things every day in my professional career. Finding fresh approaches to communicating complex business issues and policies is more of an art than a science, so I feel like an artist every day. In my free time, I paint pictures of other people’s dogs to bring joy to others.

What would you do if you didn’t work in healthcare?

I suppose I would enjoy any career as long as I could be creative. I like my boss, I have an impact on other people’s lives and I have fun. Healthcare makes it all the sweeter.

What do you like most about working in healthcare marketing?

Healthcare is a purpose-driven industry and profession. Everyone in this field is passionate about what they do and why they do it. The marketing profession pushes you to think like the customer, to create ideas and messages that reach your audience, you are immediately rewarded or punished for great or poor marketing — and this will never be boring.

What frustrates you most about working in healthcare marketing?

I am frustrated that healthcare is lumped into one category. It is difficult to differentiate when polarizing opinions on pharmaceutical companies are shared by individuals who are also caring for loved ones with access to the highest quality and efficacious medicines. As a spokesperson for the generics industry, I continue to spotlight the role generics and biosimilars play in our healthcare system and in our lives — from reducing out-of-pocket costs and driving increased access to critical medicines for patients, to promoting sustainability and spurring innovation.

Who was your mentor? What made her or him an effective mentor?

I’d like to spotlight MaryLynn Carver, hiring manager and coach when I transitioned from agency life to corporate life. She counseled me, she challenged me, she told me when to speed up and when to slow down, she inspired me, she encouraged me. She was a working mom of three, a cool jazz singer and someone who embraced life and made sure those around her were also enjoying what they were doing and growing. I’ve never told her this, and she may be surprised if she ends up reading this here!

What are you doing to mentor others — to send the career ladder back down, so to speak?

I am passionate about mentoring, particularly women. I have mentored many women over the years, formally, informally, scheduled, ad hoc. I lead the Women in Leadership group at my company. I am particularly keen on giving time to college students and new grads when they reach out from LinkedIn, Healthcare Businesswomen’s Association or other. I have been recognized externally for my mentoring efforts, but my inspiration is when I get a “thank-you” from someone whom I had mentored as they share their success since we met.

What’s something your colleagues don’t know about you?

They know I am competitive and an athlete. Maybe what they don’t know is that I have never owned an Apple watch, health monitor or app. I rely on listening to my body, exercising every day, eating well, sleeping and giving my best today because I have no idea what tomorrow may look like. My main goal is to keep the wolf at the door.

What are the three things in your daily workspace that you can’t live without?

Water. Pen. Pad of paper. I’m old school in my to-do lists and taking notes.

What is your favorite book (or TV show, movie, band or song)? What about it resonates strongly with you?

Unfair question. I enjoyed Brene Brown’s Atlas of the Heart and found myself driving under the speed limit when I listened. When I finished [Amor Towles’] The Lincoln Highway, I was compelled to listen to A Gentleman in Moscow — amazing writing! I laughed out loud with Kevin Hart’s I Can’t Make This Up and [Nita Prose’s] The Maid, and I cried with [Ann Pachett’s] The Dutch House. I thought again with [Adam Grant’s] Think Again, and I appreciate my 20-something sons with [Meg Jay’s] The Defining Decade. I have greater compassion for people with Oprah’s What Happened to You and greater love for people with The Bible.

What’s on your to-do list for when you retire?

I try to do these things now, but hopefully will get even better at it:

Be more present for loved ones (no more computer or email!)
Play golf
Volunteer
Paint
Read
…and play with future grandbabies.

AI-generated image wins photography award, but artist refuses to accept it

AI-generated image wins photography award, but artist refuses to accept it
The photo is part of a series titled PSEUDOMNESIAThe photo is part of a series titled PSEUDOMNESIA
The photo is part of a series titled PSEUDOMNESIA

Eldagsen 

The photo above has won a Sony World Photography Award in the creative open category, but there’s a problem. It’s AI-generated.

After winning, Berlin-based artist Boris Eldagsen posted on his blog: “Thank you for selecting my image and making this a historic moment, as it is the first AI generated image to win in a prestigious international PHOTOGRAPHY competition,”

Since then, the image has become the subject of a huge controversy in the AI art vs human art debate.

AI-generated image wins photography award, but artist refuses to accept it
The award winning photo in full

AI images and photography are different entities, and even Eldagsen seems to think so. He has refused to accept the award, emphasising on that AI and photography should not be competing in the same category. “AI is not photography. Therefore I will not accept the award.”

Why did he submit AI art into a photography competition?

While people are now slowly warming towards the powerful qualities and usefulness of artificial intelligence and its scope in terms of generating impressive images and graphics, there are folks who strongly believe that AI can represent genuine human artistic expression.

Eldagsen further wrote in his blog, “I applied as a cheeky monkey, to find out if the competitions are prepared for AI images to enter. They are not.”

AI-generated image wins photography award, but artist refuses to accept it
Boris Eldagsen

Eldagsen and the World Photography Organization (WPO), which hands out the Sony World Photography Awards, have locked horns over the issue. WPO is now claiming that they were aware that the image was co-created using AI before he was announced as the winner.

In response to this, Eldagsen said in his blog, “Pretending that you knew the picture was AI is wrong. I told one of your assistants in length, but then after the press release your PR executive contacted me, being surprised about all the inquiries regarding my image and asking for more info.”

The piece of art in question is part of a series called PSEUDOMNESIA – which Eldagsen explains is the Latin term for pseudo memory, a fake memory, such as a spurious recollection of events that never took place, as opposed to a memory that is merely inaccurate. Interestingly, Eldagsen’s website also mentions that the images in the series have been co-produced by the means of AI (artificial intelligence) image generators.

“We, the photo world, need an open discussion. A discussion about what we want to consider photography and what not. Is the umbrella of photography large enough to invite AI images to enter – or would this be a mistake? With my refusal of the award I hope to speed up this debate.”

Eldagsen studied photography and visual arts at the Art Academy of Mainz, conceptual art and intermedia at the Academy of Fine Arts, Prague and fine art the Sarojini Naidu School of Arts & Communication, Hyderabad.

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On giving your art the time it needs

On giving your art the time it needs

Let’s talk about time capsules. How were you so prescient as to know that’s what your mall project needed? Was there a precedent for time capsules in your consumption of art?

When I went to college, I ended up taking a lot of religious studies, sociology, and anthropology classes, which gave me a long historical view about the importance of documentation and paying attention. I knew I wanted to be a photographer, and I spent much of my time in a photography book store called A Photographer’s Place in SoHo. I realized that the books that gathered images from 20 and 30 years earlier had a resonance and a weight.

So, when I stumbled upon the mall in Long Island, I had this awareness of all those different factors; that documenting the mall would be like an anthropology project, but also a photography project, kind of like Robert Frank and William Eggleston, two photographers that I loved. And I was looking at their work and realizing that this work won’t mean as much until later. That was the secret sauce.

I’ve always been doing that, even when we made our first movie. My wife Suki and I made a movie called Half-Cocked in 1994. We couldn’t get it into a single film festival because it was almost too present. I kept saying, “In 10 years, it’s going to mean something to people.” It turns out it took 25 or 30, but that idea was right. And, as a 20-year-old, 10 years seemed like a really long time. As a 54-year-old, it doesn’t sound that long.

Have you recommended that people sit on stuff for awhile, and has that borne fruit?

I wrote a letter to young photographers on my website. It’s advice that I wish I’d had when I was young, to both take a long view, and to be organized. I’m constantly counseling my daughter, who’s becoming a photographer, make good folders of your work. You’re going to want to find it later.

I was drawn towards work that was observational. I didn’t feel like I was an artist early on because I didn’t think I had the eye, or the explosive creativity I needed to be an artist. But there’s different kinds of ways of making art, and some of it is about combining ideas with aesthetics.

I’m friends with a lot of artists who are much more aesthetical, and pushed me to be more aesthetical. But aesthetics is oftentimes window dressing to ideas, and covers over the idea aspect, because it makes it so much more about aesthetics. Over time, the ideas rise up when they get out of the present moment.

What about Eggleston’s work resonates so much?

What I loved about Egglesgton’s work, is that it was so mundane in so many ways, but so sharply observant of details that would be hard to notice in the moment because they were so ever-present. Understanding that if you captured them with a presence, they would capture the essence of that time and that space in a way that would take people’s breath away later.

Can you say something specific about two photos you pointed out to me—the airplane cocktail and the lady sitting next to a chained-up pole?

It’s just a very simple portrait, but it also has a love of light, but also capturing fashion and style from the moment. I took a picture yesterday of just some flowers. What struck me about them is they looked like eyelashes, and right now young women are putting on long fake eyelashes. They looked like that.

As far as those older photos… You know when you plug in a hard drive you haven’t used in a while and it does that bzzz-bzzz-bzzz sound? I think that’s what it does in your brain, it goes to a different part, and I would call it the nostalgia part. It does something in your brain that actually wakes up a part of you that you have forgotten.

What about the people who are younger than 30, for whom this book will resonate?

There’s also a nostalgia for a past we never experienced. Thinking about when I was growing up listening to music from the ’70s, the thing you’ve got to remember is we do experience it, but in subtle ways.

When I was a kid, my parents were given a huge collection of comic books from a colleague whose son had gone to college, so I grew up going through all these Archie and Richie Rich comics, which were 10 and 15 years before my time. So, I had this really interesting cultural understanding of the ’60s, this hippie generation stuff that was mocked and made fun of in some ways, or referenced, and I think that kids who grew up before the ’80s still see these references in their parents’ old photos. So, we do have a remembered past.

I was in a band, and the guitar player wrote all the lyrics, because he sang them. We have a song called “Miss America” and it starts out, “Nostalgia should become a criminal offense / We’re always pining for a lost innocence / dreaming back a feeling that we never really had at all.” And I always think about that.

I grew up in a house where there were a couple of photo books. My mom bought the Helen Levitt book. It’s mostly kids in the streets. And so, it was just on our coffee table book. It’s actually a first-edition. It’s worth like five grand now.

And she also bought the first edition of On The Road, and in that book, when I found it, she has the New York Times review annotated and underlined, and just put in the front. When I bought NWA’s first album, they were on the cover of The Village Voice. My copy of Straight Outta Compton has, tucked inside, the cover article from The Village Voice.

I had some issues with my Mom when she was here. But so many things that she did were incredible, and I internalized them without even realizing it, in terms of her love of art and nature. She was a social worker, so she wasn’t an artist. But she had ideas.

In the ’80s, when the AIDS epidemic started, tons of people came back to North Carolina because they couldn’t take care of themselves. And she set up phone networks before the internet for them. This was a project she did as a social worker, was group connectivity. It was so meaningful to those people. I just think, wow, that, as a connector, what I picked up from her as well.

I read you are a fan of photographer Garry Winogrand. Can you tell me more about him?

Again, my motherfucking mom, right? I remember, I came home from college for the summer, and there was a New York Times magazine article about Garry Winogrand, and she hands it to me. She said, “You know what? I think you’d like this.” God, it made me so emotional. And not only did I like it, I was just blown away, and it had so much impact on me. If I hadn’t seen that, I don’t know that I would have had the same impulse to make that mall work.

It’s funny, because just before we talked, I was just talking to my wife a little bit about some of the stuff that was difficult about my mom, but there’s so much that was so great, too.

Is this the same wife you convinced to drop out?

I did, yeah, and we’re still together making films. So, we’ve made all of our movies together. And she has an amazing and sharp understanding of storytelling.

Tell me about what you’re working on now.

A bunch of features. We spent last year documenting the Savannah Bananas, which is a new baseball team in Savannah, Georgia. They started as a college summer league team, and did a lot of entertainment. But they found that people were still leaving early, so they created new rules to make the game go faster and be more exciting. And it’s just blowing up. It’s been wild to be a part of that ride.

Also, there’s a project I’ve been working on for over 15 years. When I had two kids, I realized they were completely different than each other, which was shocking. And so, what’s connected to that is that I was a sperm donor. I grew up in the ’70s. Nurture was everything, right? It wasn’t nature, it was all nurture. I had a psychologist father, social worker mother…There was such a vibe when I was growing up that, “If we can just nurture, and everything’s going to be wonderful.” So, when I decided to become a sperm donor after college, I thought I didn’t matter.

My roommate had been one, and I just thought, “That’s fucked up.” But then it was like, “Look, you’re just doing a mitzvah for a family in need.” And that struck me. I was like, “Okay, let me try that.” And I did it for a little bit.

Then when I was 33 or 34, a woman said to me, “You know, you’ve got to go look for your boy,” I was like, “Oh, I probably have some.” I started looking into it, and found that a lot of the donor-conceived people were mad. So, I wrote an op-ed saying it probably should not be anonymous. I’m not saying it shouldn’t happen, but it’s not fair to cut ourselves off.

So, I started this project and I found all these other people to follow. Four years ago, I was in the hospital with my mom, who I thought was dying of pneumonia. I got a text from my cousin saying, “Hey, I just got off the phone with your daughter, Holly. Do you remember you were a sperm donor?”

I’ve written a script based largely on her life. And that combined story of how she meets her sperm donor father. It’s not the same story, but it’s her experience, and my experience. It’s a mashup. It’s not a documentary, but it’s very documentary-like. Holly’s my best friend. In our film, I want the daughter I raised to play the daughter I met.

Anything else you want to say?

Art is anything you can get away with. I saw graffiti of that by Lee in DC, and I took a picture of it, and I made a T-shirt in high school, in a silkscreen class, and it just sticks with me.

We often get stuck in these ideas of what we’re supposed to be doing, and what systems are telling us we should be doing. As someone who could never accept systems, being an artist the way I have has been hard. But, if you just do what you believe in, time will be kind.

Mike Galinsky Recommends:

The Eyes of the City: a photo love letter to NY by master photographer Richard Sandler

Flying Nun Records: getting their comp Tuatara in 1988 introduced me to The Clean, and a whole world of creative pop music.

Maggot Brain Magazine: my friend Mike McGonigal’s magazine is brimming with amazing content

Tae Won Yu: one of the most thoughtful and incisive artists I know. He designed The Decline of Mall Civilization.

The Sun Magazine: I started reading The Sun in high school and it continues to broaden my understanding of the world.


Photographer reveals prize-winning image was AI-made

Photographer reveals prize-winning image was AI-made

The winner of a major international photography award has turned down his prize, after revealing that the image he submitted was generated by artificial intelligence.

German artist Boris Eldagsen’s submission – entitled ‘Pseudomnesia: The Electrician’ – was named the winner in the creative open category at the Sony World Photography Awards last month.

Mr Eldagsen said he had applied as a “cheeky monkey”, in order to find out whether competitions were prepared for AI images to enter.

“They are not,” he said.

He asked of the judges: “How many of you knew or suspected that it was AI-generated? Something about this doesn’t feel right, does it?”

Mr Eldagsen said that AI images and photography should not compete with each other in such competition.

“They are different entities,” he said. “AI is not photography, therefore I will not accept the award.”

Pseudomnesia: The Electrician (Image: Boris Eldagsen)

He has called for an open discussion on the issue, saying it is needed in order to consider “what is photography and what is not”.

Speaking to RTÉ News, Mr Eldagsen said that members of the photography community have since taken to coining the term ‘Promptography’, to describe generating images through AI.

Outlining his wider AI image collection on his website, he says that “just as photography replaced painting in the reproduction of reality, AI will replace photography”.

In response, a spokesperson for the World Photography Organisation said that during discussions ahead of the announcement, Mr Eldagsen had informed them that the piece was a “co-creation”, for which he says on his website he was “the director”.

They added Mr Eldagsen had explained to them his focus had shifted to exploring “creative possibilities of AI generators”, adding that he had “emphasised the image ‘heavily relied on his wealth of photographic knowledge'”.

“The Creative category of the Open competition welcomes various experimental approaches to image making from cyanotypes and rayographs to cutting-edge digital practices,” they said.

They added: “As such, following our correspondence with Boris and the warranties he provided, we felt that his entry fulfilled the criteria for this category, and we were supportive of his participation.

“Additionally, we were looking forward to engaging in a more in-depth discussion on this topic and welcomed Boris’ wish for dialogue by preparing questions for a dedicated Q&A with him for our website.”

“As he has now decided to decline his award we have suspended our activities with him and in keeping with his wishes have removed him from the competition.

“Given his actions and subsequent statement noting his deliberate attempts at misleading us, and therefore invalidating the warranties he provided, we no longer feel we are able to engage in a meaningful and constructive dialogue with him.”


Read more:
Why it’s so easy to fall for fake AI images


They said they recognised “the importance of this subject and its impact on image-making today”, but adding that the awards “always have been and will continue to be a platform for championing the excellence and skill of photographers and artists working in the medium”.

Mr Eldagsen has said attempts towards an online discussion were “nonsense”.

“They had so many options to use this for good. They used none of them,” he said.

The incident comes at a time when AI images pertaining to real world events have been widely circulated in recent times, from viral images of Donald Trump being arrested, to Pope Francis being pictured in a large puffer jacket.

Such images’ proximity to authenticity and plausability are what make them work so well, says Professor Alan Smeaton, founding Director of the Insight SFI Research Centre for Data Analytics.

He says people cannot detect AI images at first hand.

“We appeal or depend upon people’s intuition to believe the distinction between what is and what is not plausible. But that’s not a reliable [or] sustainable thing to depend upon,” he added.

D2iQ Launches Kubernetes Management Program for Managed Service Providers

D2iQ Launches Kubernetes Management Program for Managed Service Providers

D2iQ MSP Program opens vast new revenue opportunities for MSPs to deliver the most advanced, secure, and feature-rich cloud-native Kubernetes solutions to their customers

SAN FRANCISCO, April 18, 2023 /PRNewswire/ — D2iQ, the leading Kubernetes management platform provider, today announced its new Managed Service Provider (MSP) Program. To meet growing demand across the MSP community, the program enables MSPs to harness the power of the D2iQ Kubernetes Platform (DKP) and D2iQ Kubernetes expertise to deliver the benefits of cloud-native computing to their customers.

MSPs are viewed as strategic technology partners by their clients. As organizations in every industry sector look to realize the agility, scale, and cost benefits of cloud-native computing and containerized applications, MSPs are tasked with providing the infrastructure and services to enable customers to achieve their modernization goals.

However, Kubernetes talent is scarce, and building a production-ready, scalable, secure, and easily manageable Kubernetes management platform is a challenge. The D2iQ Managed Service Provider (MSP) Program fills this gap, giving MSPs the most advanced, feature-complete, and production-ready platform through which they can deliver the highest-level Kubernetes services to their customers.

Well-Balanced MSP Program

The D2iQ Managed Service Provider Program is designed to meet the technology and business needs of MSPs through the following features:

  • Flexible billing packages: With both short and long-term options, MSPs can offer their customers customized billing packages, including the option to pay-per-use or to lock in significant discounts by committing annually. This flexibility ensures that enterprises have access to the infrastructure they need while managing their costs across the entire tech stack.
  • Enhanced customer support experience: D2iQ Support Engineers, all of whom are certified Kubernetes administrators (CKA), are available to MSP partners for training and support to provide the best experience to their customers.
  • Convenient contracting terms: Ideal for MSPs with a continually growing customer base, D2iQ’s contracting terms allow the alignment of licensing around customer contract time frames or batch annual licensing. This flexible framework lets MSPs choose the model that works best for their business.
  • Co-marketing opportunities: D2iQ’s MSP program features a new co-marketing agreement, allowing MSPs to advertise DKP as part of its offerings. This ultimately gives customers more choice and flexibility when running Kubernetes workloads at scale.

“At D2iQ, we are committed to providing enterprises with an intelligent infrastructure that unleashes innovation to stay competitive in this evolving market, and Managed Service Providers play a huge role in helping us achieve this vision,” said Tobi Knaup, co-founder and CEO of D2iQ. “Enterprises use MSPs so they can focus on true innovation in their core business and reach success in a production environment. With the MSP Partner Program, enterprises can leverage our best-in-class Kubernetes management platform while getting the support and services they need from an MSP partner.”

The D2iQ Difference

MSPs and their customers will benefit from D2iQ’s unique ability to simplify Kubernetes deployment and management through state-of-the-art automation, pure upstream CNCF-conformant Kubernetes, real-time cost management, and military-grade security. Designed around Cluster API and integrated FluxCD, DKP simplifies infrastructure management using GitOps workflows and provides centralized multi-cluster fleet management across any environment, including cloud, hybrid, on-premise, air-gapped, and at the edge.

D2iQ’s Managed Service Provider Program is generally available now. For more information on how to become a member of D2iQ’s new program, visit www.D2iQ.com.

About D2iQ
D2iQ is the leading provider of state-of-the-art cloud platforms that enable organizations to embrace open-source and cloud-native innovations while achieving production-ready Day 2 operations with greater ease. With unmatched experience informing some of the world’s largest cloud deployments, D2iQ empowers organizations to better navigate and accelerate cloud-native journeys with enterprise-grade technologies, training, professional services, and support. Whether you are deploying your first Kubernetes workload, centralizing multi-cloud fleet management, optimizing your analytics with Spark or Jupyter, deploying at the edge, or looking to upskill your developers to master cloud-native container management, D2iQ has the expertise, services, and technology to enable you to succeed. D2iQ is headquartered in San Francisco, with additional offices in London and Hamburg, Germany. D2iQ investors include Andreessen Horowitz, Hewlett Packard Enterprise, Khosla Ventures, Koch Disruptive Technologies, Microsoft, and T. Rowe Price Associates, Inc. Find us at D2iQ.com.

SOURCE D2iQ

Hambis museum hosts exhibition and printmaking workshop

Hambis museum hosts exhibition and printmaking workshop
Opening soon at the Hambis Municipal Printmaking Museum in old Nicosia is a solo exhibition by artist Frixos Papantoniou. From April 20 to August 5, Papantoniou will present recent work he created using mainly the method of lino print, exploring the technique beyond its traditional means, which is where the…