Giant “Looking Up” Humanoid Sculpture in Iowa. Sunday Morning Photograph.
By Admin in Art World News
The market for non-fungible tokens (NFTs) may have started off volatile from the initial hype; however, with more than $500 million in NFT sales having changed hands in the last 30 days, NFTs aren’t going anywhere. And as more individuals and brands explore this bold new landscape, they’re finding fascinating use cases for weaving NFTs into everyday life.
Take Twitter Spaces, for instance. The audio arm of Twitter has become an attractive place for businesses to begin connecting with their biggest champions. Since Twitter Spaces is also where NFT discussion groups are springing up, companies that want to edge into NFTs and are already on Twitter Spaces can leverage their digital presence to build engaging blockchain-friendly communities.
Really, community is what NFTs are becoming all about. Early adopters of NFTs are defining and growing cultures and subcultures. As a business leader, you may not fully understand where NFTs are headed. Nevertheless, you can’t ignore the fact that they’re part of a fast-moving concept that may appeal to around one-fifth of Millennial and Gen Z consumers. Since these are your future buyers and cheerleaders, you don’t want to ignore the possibility that NFTs could drive stronger connections with them.
This is easier written than done, to be sure. Jumping into NFTs with your marketing team members isn’t something that’s going to happen without some forethought. To ease you into the process of including NFTs as part of your outreach, try these strategies.
1. Prepare for all the costs associated with distributing NFTs.
There’s a misconception about NFTs that they’re somehow just a matter of creating a digital picture. That’s not quite accurate. Yes, they’re digital assets with visual elements. They’re also much more because they require an investment of time and effort beyond just tossing together some intriguing pixels.
Gideon Kimbrell, co-founder and CEO of InList.com, agrees that while NFTs can be minted for as little as $100, succeeding with any NFT initiative can be much pricier. As he explains, “If your current consumer base consists of people who love old-fashioned art and collectibles, for instance, you may have to enlist the help of experts to reach a new, younger demographic of NFT enthusiasts. This can easily turn into a marketing budget of up to $30,000 (or even more) just to get you started with proper brand creation, storytelling and creative direction.”
One way to figure out how much to set aside for your NFT generation and deployment is to find out what other companies are paying. It shouldn’t take long for you to do a little digging to unearth a more realistic cost analysis for your first NFT venture.
2. Weave your NFT into your brand aesthetic.
A huge mistake some companies make with NFTs involves relevance. NFTs are not “build it and they will come” marketing assets. The best corporate-released NFTs have some kind of community connection with the brand.
Take Time Magazine’s TIMEPieces NFT collections. Time releases a special secret word during Twitter or Discord events. Attendees with digital wallets have a specific amount of time to input this password in which Time can airdrop a limited-edition NFT to them. The gamification of this process adds fresh excitement to the experience of involvement with Time online.
Time is hardly the only brand experimenting with connecting its brand with NFT dissemination. New York University professor Arun Sundararajan notes that Nivea and Budweiser have also been successful in captivating target audiences with clever uses of NFTs. Again, your goal should be to make sure the NFT makes sense within the context of what your organization offers and values.
3. Determine which marketplace makes sense for your NFT.
You can’t just email your NFT to users. You must transfer ownership through the right crypto-friendly marketplace. OpenSea is by far the largest of the NFT marketplaces, although Blur is stepping up its game.
How do you know which marketplace to choose, especially if you’re not acquainted with NFTs on a personal level? One suggestion is to work with a marketing consultant or agency that’s already established some traction in the NFT arena for other clients. Another is to just pick one that’s been around and has a strong reputation. Or, you could ask other entrepreneurial and founding peers for referrals.
Be sure whatever marketplace you pick has an audience that reflects your company’s target customer persona. Otherwise, your NFTs won’t have the right appeal.
4. Think creatively when launching your NFTs.
Perhaps the most exciting aspect of NFTs is that there aren’t many rules for you to follow. NFT campaigns can be anything you want them to be. You’re not being held to a standard. That’s freeing—and probably a bit overwhelming, too.
This is where doing some research on other companies inside and outside of your industry will be very helpful. See what’s working and what’s causing a stir. You may also want to tap into your employee base to see if anyone within your organization has embraced the NFT, digital wallet, and crypto craze. If so, that person will help you understand more of the NFT and Web 3.0 ecosystem, which can be a little difficult to wrap your head around if you’re not knee-deep in it.
Ultimately, you want your NFT to spark interest and make sense. The only way to do that is to try something and see if it works. You may have to pivot a few times before figuring out what’s right for your business. That’s okay as long as you go into the process with an open mind.
NFTs are uncharted territory for the majority of companies. But so were social media accounts once upon a time. Rather than turn your back on the NFT and blockchain culture, lean into your imaginative side. There may just be a place for NFTs in your corporate marketing and engagement strategy.
By Admin in Photography
This isn’t ancient history. We only have to go back to around 2015, say, the year when the Nikon D7200 was launched and perhaps the high water mark of beginner and enthusiast photography. The Nikon APS-C lens range was extensive and mostly inexpensive and the Canon APS-C DSLR scene was equally vigorous.
The best cameras for beginners were APS-C models back then, as were most of the best cameras for enthusiasts.
Sure, professionals would be looking at the best full frame cameras instead, but they were much more expensive and APS-C cameras were, for hobbyists, just as versatile and backed up by just as many lenses. You could build a serious system around an APS-C camera.
And then mirrorless happened.
Not directly, but they did change the way the two biggest makers approached the market. Sure, they embraced mirrorless technology and launched APS-C mirrorless cameras to take over from their old-tech DSLR models.
But did they launch proper ‘systems’ to go with them? Canon’s EOS M range looks largely dead in the water today and has barely a dozen native EF-M lenses – compare that with the dozens available for its EF-S DSLR cameras. Replacing the EOS M series, Canon’s RF-S cameras (including the new $600 EOS R100) have even fewer lenses made specifically for this smaller format, and it doesn’t look as if there will ever be anything like the optical diversity for these APS-C cameras that we once took for granted.
Things are no better at Nikon. Like Canon, it’s launched its own APS-C (DX) format mirrorless cameras, but barely a handful of native Nikkor Z DX lenses to go with them.
Yes, both sets of cameras can use full-frame lenses from the larger full-frame cameras in their respective ranges, but that doesn’t help with standard and wide-angle lens choice. It’s also an expensive workaround.
But let’s just go back to 2015, when you could get a decent APS-C beginner DSLR for around $500 and know that there were dozens of lenses out there to go with it and at sensible prices. What wouldn’t we give to have those days back?
These two companies were once the biggest names in beginner/enthusiast APS-C camera market, but in a few short years their APS-C systems have effectively been left to wither away. And what have they been replaced with? Cameras, yes, systems, no. When there are as many cameras in an interchangeable lens system as there are lenses, something’s clearly wrong.
Of course, cameras like the Canon EOS R50 and R10, the Nikon Z50 and Z fc, do give new users a first step into the Canon RF and Nikon Z camera systems, and if they later upgrade to a full frame model, then all these lens problems go away.
And if that’s actually the plan, it’s a pretty cynical one.
At least Fujifilm and Sony still take APS-C seriously (and a shout out to Pentax, too). Fujifilm is clearly committed to its APS-C lens system, and the same goes for Sony. It’s true that Sony’s full frame cameras and lenses get the lion’s share of development these days, but Sony still plugs away with its APS-C system with occasional camera and lens launches that continue to make this a convincing and complete camera system for those who don’t want to go full frame.
But let’s just go back to 2015, when you could get a decent APS-C beginner DSLR for around $500/£400 and know that there were dozens of lenses out there to go with it and at sensible prices. What wouldn’t we give to have those days back?
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By Admin in Photography
Yes, that’s right. A photography composite isn’t a photograph. It never was. We were just calling it that for most of history. We’ve never called a bunch of paintings put together a single painting: we called it a collage. Other art forms are similar in that it’s impossible to combine a bunch of things to form a single unit. We can’t do that with pottery, woodworking, drawing, glass blowing, etc. A finalized plate of food is called a dish and only really becomes a dish after processing and combining several things together. When different songs are combined, they’re labeled as remixes to signify that it’s different from the original. So why isn’t it that way for photographers? Well, there’s a lot that goes into the making of a photograph.
To put it bluntly, compositors, for years, have tried to market themselves as photographers and sometimes fail at it. So that could be a part of it. But let’s delve into the more realistic answers.
When you’re taking a photograph, the moment is a massive part of it. In fact, it’s probably the most essential part of storytelling. You’re sometimes capturing a moment. An example of this is a bird catching some prey. Another fantastic moment is the viral image that went around during the Black Lives Matter protests. These specifically have important moments that are real, organic, and that have actually happened.
Let’s put this into more context. If you took the nicely dressed woman in the viral image along with the cops out of the scene that they’re in, the moment would be gone. The reason why is that we’re clearly in a particular place that makes the moment happen. Indeed, the act of making Photoshop composites ruins the moment.
When you create those images using AI, it’s not making a moment. It’s simply creating something based on the cues you’re giving it from your imagination. Those photos genuinely lack a real, human moment.
With Photoshop composites, there’s usually a subject or a few of them. But those subjects often also have organic importance to the rest of the scene. They can be seen as collaborators. A portrait subject can be molded by you easily into whatever pose you want, or they can improvise. The clouds in the sky can do whatever they want when you’re shooting a landscape. Sometimes, they might cover the sun, while at other times, they’ll let it shine through. You can organically get this with photography but not with Photoshop composites.

A large number of photographers say that gear doesn’t matter in photography. But it indeed does. I can’t capture the moment that a runner crosses the finish line in the same way with an a9 series camera that I can with a large format camera. The gear dictates how you shoot. This, in turn, can affect the moment, the way the subject is perceived and can affect how the photographer thinks.
Like it or not, the gear really matters here. And if you’re making Photoshop composites, the equipment doesn’t really matter. This is because you’re simply pulling photos from a ton of places and then working with them to create a collage.
Some cameras from OM System and Panasonic have a feature called Live Composite. I’ve used it many times to photograph stars above NYC. In this case, you’re making a composite; but there’s a specific creative vision that’s happening live in front of you in-camera. You’re arguably capturing a ton of moments and having the camera blend them together. This is the creation of a photograph rather than a photoshop composite.
The photographer’s creative vision is very important to making a photograph. But the photographer’s creative vision disappears when you’re making a photoshop composite. At that point, you’re not shooting a photograph. You’re blending a bunch of stuff together to make a composite. A great example of this are all the photos we see of the stars in the sky above places in the desert or the city.
With a composite, there’s a creative vision, but it’s being falsely created. With that said, lots of astrophotography and star trails are composites done in photoshop or otherwise using different software. They’re not photographs. Crazy, right? The same applies to sky replacement, background replacement, etc. You’re making a composite, and not a photograph.
By Admin in Photography
Photographer and author Chris Rainier presents “Cultures on the Edge: A Journey into Indigenous Ways of Being” at the Lensic Performing Arts Center at 7:30 p.m. Thursday, June 1.
For over 40 years, Rainier has traveled the world documenting traditional societies that live on the edge of change into modernity. From the isolated jungles of New Guinea to the Bedouin of the Sahara Desert, to the mask rituals of India and West Africa, Rainier has lived with and documented cultures with rich visual traditions that live on in his photography. As the world rapidly changes under the pressure of modernity, Rainier will take the audience on a journey into how many of the world’s traditional societies are adapting and maintaining their sacred cultural rituals.
In 2002, he was awarded the Lowell Thomas Award by the Explorers Club for his efforts on cultural preservation, and in 2014 he was elected a Fellow of the Royal Geographical Society of London UK – specializing in cultural preservation.
His photography has been featured in numerous publications including National Geographic, BBC, The New York Times and Time Magazine. Rainier has photographed global culture, conflict, famine and war in such places as Somalia, Sarajevo/Bosnia, Sudan, Ethiopia, Rwanda, Cambodia and Iraq for Time Magazine and for NPR.
‘Cultures on the Edge: A Journey into Indigenous Ways of Being’
with Chris Rainier
WHEN: 7:30 p.m. Thursday, June 1
WHERE: Lensic Performing Arts Center, 211 W. San Francisco St., Santa Fe
HOW MUCH: $10, plus fees, at tickets.lensic.org; 505-988-1234
The story of glass begins in nature.
Durable and resilient, it can also be delicate and fragile.
When last year’s New Mexico Museum of Art “Clearly Indigenous” glass exhibition closed, curators began scouring the museum’s collection for additional examples of this fusion of silica and fire.
“The Nature of Glass” focuses on 28 contemporary works by such household names as Judy Chicago, Georgia O’Keeffe and Preston Singletary, as well as William Morris, Robert Wilson and Tony Jojola. The show runs through Dec. 31.
The featured techniques include blown, hot wired, etched, assemblage, sand carved, cast, kiln-formed, stained and more. Most of the works reflect nature or the environment via images of flora and fauna, as well as the human body, a consideration for acquisition, said curator Christian Waguespack.
“This looks at how (artists) brought nature into their work through the representation of flowers, animals, the body, space, science and the environment,” Waguespack said. “It’s pretty broad.”
The edgy abstractionist Frederick Hammersley jigsawed vibrant slices of cut glass into a self-portrait.
“He was always very experimental and playful,” Waguespack said.

The portrait still features the telltale hard-edged geometry of the Albuquerque artist’s oil paintings.
“He’s playing with color and shapes, the way the broken pieces fit together,” Waguespack said.
Preston Singletary merges glass art with Northwest Native Tlingit designs. He created a half-wolf, half-orca creature in blown and sand-carved glass.
“It’s translucent – that white glass with the head figure is on a highly reflective surface,” Waguespack said.
Judy Chicago’s “Peeling Back” replicates her radiating designs within a pastel palette with female genitalia in the center.
William Morris created a still life resembling a cornucopia spilling fruits and vegetables. But he replaced the plants with bones.
“This is a very playful piece,” Waguespack said. The artist used an Italian technique called scavo to create texture and weathering. The word scavo means excavation.
“It’s a very toxic process,” Waguespack said. “It replicates the look of glass after it’s been buried for thousands and thousands of years.”
Most famous for coming to New Mexico with O’Keeffe in 1929, Rebecca Salsbury (Strand) James was the most experimental in her choice of media of the artists from that time period, Waguespack said. The exhibition features her “Milkweed Pod” (1934) in oil on glass.
“She’s most famous for her colcha embroidery and reverse painting on glass,” he explained.
In reverse glass painting, the artist paints the highlights on the back of the glass before starting the rest of the composition.
“You get a surface that’s smooth and clear,” Waguespack said. “It’s a technique that she mastered.”

Glass has been used as an artistic medium for thousands of years and remains one of the world’s most prevalent art forms.
“Glass is becoming more and more popular in New Mexico,” Waguespack said. “We’ve got several glass studios in Santa Fe. Even (famed glass artist Dale) Chihuly taught at the Institute of Indian Arts and Culture. It’s definitely got a presence here and a big, strong following.”
‘The Nature of Glass’
WHERE: New Mexico Museum of Art, 107 W. Palace Ave., Santa Fe
WHEN: 10 a.m. to 5 p.m. Saturday through Thursday; 10 a.m. to 7 p.m. Friday; through Dec. 31
HOW MUCH: $12 general; $7 New Mexico residents; children 16 and under free; state residents 60+ free Wednesdays; free 5-7 p.m. first Friday of the month; at nmartmuseum.org
By Admin in Photography
A: Keep it simple! Remember, you are the star of the show, not your clothing. Choose outfits that fit well and avoid tight tops or jackets that squeeze you. Loose blouses or shirts don’t translate well in headshots, so opt for tailored clothing. Avoid patterns that are too large or distracting. Small, appropriate jewelry is fine, but avoid big earrings and necklaces unless they are part of your personal brand. Stick to simple, neutral colors and avoid overly bright shirts. Pay attention to your collar choice—crisp collars look great, while loose collars can give a more casual or sloppy appearance. If you wear a tie, make sure it’s straight.
By Admin in Photography

The Japanese photographer Nobuyoshi Araki met the love of his life, Aoki Yoko, in Tokyo in 1968 at the advertising agency at which they both worked. After a three-year romance, they married and in celebration Araki published his first book, Sentimental Journey. The pictures in the book – including this shot of Yoko on a dreamy boat trip with her lover – were a startlingly intimate portrait of their early relationship and their wedding and honeymoon. Araki called his practice I-photography, referencing the Japanese tradition of the confessional I-novel. Though his camera dwelt on his wife and muse, it was Araki’s way of seeing, his insider’s vantage, that the viewer was invited to share.
Araki, now 83, subsequently published dozens of books and became infamous for his erotic pictures, in particular his obsessive and sometimes disturbing interest in kinbaku, or rope bondage. His series about Yoko – included in a New York exhibition, Love Songs, conceived as a compilation gifted to a lover – suggests a more tender kind of looking. “It is thanks to Yoko that I became a photographer,” Araki always says.
Yoko died of ovarian cancer in 1990, and her husband published Winter Journey as a companion volume to the first book, chronicling with equal honesty his wife’s illness and her death. A third series of pictures, Sentimental Sky, was an attempt to photograph Yoko’s absence in their apartment and in his life. In the context of that later work, this image also takes on a kind ghostly quality, prefiguring the pictures Araki took of his wife adrift in her flower-filled coffin. Looking back at this image, he has noted the ways in which it has taken on a life of its own: “It is like crossing the Sanzu River in the afterlife, isn’t it? And there’s kind of a foetal look to it. It’s mysterious – [though] I didn’t really mean to be like that…”
Love Songs: Photography and Intimacy is at the International Center of Photography, New York, from 2 June to 11 September
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The loon traveled from Los Angeles to its permanent home in the Twin Cities.
A new beetle species has been named to honor a fellow Husker, bridging the worlds of academia and wildlife conservation.
Silversea, a premier brand in experiential luxury and expedition travel, recently concluded the inaugural season of its first Nova-class ship, Silver Nova,
Silversea, a premier brand in experiential luxury and expedition travel, recently concluded the inaugural season of its first Nova-class ship, Silver Nova,
The Desert Foothills Land Trust (DFLT) is proud to announce a special presentation event featuring acclaimed botanical photographer Jimmy Fike on Saturday, Oct. 12 at 6:30 p.m. at the Sanderson