A summer exploring Italy will always be remembered as a journey of color: the palette of pale and rust Mediterranean hues brushed across the countryside, the mineral-laden volcanic soil of Vesuvius, the vivid azure blue sea. Those are just a few of the evocations of tinted memories that inspired luxury Italian appliance brand Smeg to release a new series of colors, enhancing their already iconic FAB28 refrigerator silhouette with a bold refresh that aligns with the growing trend of inviting colors into the kitchen.
Eight colors were initially previewed in Milan in 2022 as candidates to be voted upon before choosing the final “colors of Smeg’s summer 2023.” Voters deemed Azzurro Blue, Perfectly Pale, and Rust as favorites; a Matte Black option was added to round off this quartet of soft touch matte surface refrigerators.
As someone who has been mulling over a new refrigerator for our mother-in-law’s kitchenette, the FAB28 proposes a more enriching element to the kitchen than the austere and cold options typical of appliances.
Inside, the FAB28 Refrigerator remains the same, housing three adjustable glass shelves, one fixed glass shelf, a bottle rack, fruit and vegetable container, and dairy box. Despite its slim size, there are also two adjustable covered bins, two bottle storage bins, four adjustable bins, and two egg bins across the door, with LED lights illuminating the interior, an adjustable thermostat, and MultiFlow air distribution to keep produce fresh as long as possible.
Except for the blue option, the earthen collection presents a more contemporary, rather than retro, feel.
While three of these new colors are inspired by hues of the Italian landscape in summer, the matte black addition is marked as the final component of Smeg’s modern matte black range of kitchen appliances and accessories, which includes a kettle, toaster, and new Classic oven finish for an entirely modernist noir aesthetic.
The entire range of new colors for the FAB28 are available for £1,899 via shop.smeguk.com and Smeg’s Regent Street flagship store. No word on if these new colors will make it to the US or not.
“Pure Intentions,” acrylic and aerosol on linen, 24 x 24 inches. All images © Kayla Mahaffey, shared with permission
Childhood naivete and nostalgia have always grounded Kayla Mahaffey’s imaginative paintings, but today, the Chicago-based artist considers what happens in the next stage of adolescence. “My previous work centered around more innocent times and how those outside influences (good or bad) interacted with us and how sometimes we remained in a state of bliss and oblivion,” she tells Colossal. “As I get older and as the children in my work grow, I want to move into a direction of awareness and ask the question, ‘When was the turning point in our lives when we started to notice the bad things, and how did this affect us?’”
This act of self-discovery and growing awareness of the broader world are shaping Mahaffey’s new works. Continuing her use of vivid color and energetic movement, the artist has toned down the cartoon details that once created daydream-like commotion for her young subjects, and she’s instead gravitating toward weightier and more ominous themes, including the tension between life and death. Dead birds and sinister snakes appear, while one figure grasps sharp clippers and another cries large, heavy tears.
“And Away We Go,” acrylic and aerosol on linen
Mahaffey has a vast archive of sketches to be translated into acrylic and aerosol, many of which reflect the nuanced stories of her native Chicago. “My work reflects how the city directly affects our youth and how they in return react when they are cared for and also when they are not,” she says, sharing that the paintings “are just the tales and experiences, filtered through my mind and put on paper.”
She works quickly, and ideas emerge freely. Once settled on a composition, she works tirelessly until the painting is complete. “I try to slow down my process at times, but it only stunts my thought process and clouds me mentally while painting, so I just do what works for me. My mind works a bit more spontaneously, and I would like to think my pieces flourish because of that,” the artist shares.
Mahaffey will release a limited-edition sculpture with Thinkspace this week, which you can find more about on Instagram.
“Glare,” acrylic and aerosol on stacked panels, 48 x 48 x 4 inches
“Chicago’s Hope”
“Retribution,” acrylic and aerosol on stacked panels, 32 x 32 x 3 inches
Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article Kayla Mahaffey Envisions the Self-Discovery of Adolescence Through Vibrantly Energetic Paintings in Acrylic appeared first on Colossal.
Mark-making like everything is a metaphor, queer avant-garde anti-capitalist horror, not your daddy’s dad jokes, performative food artistry, painting every ocean, gay and gonzo illustration art, looking at men, smoothing out information overload, fateful individual and collective creative journeys, Puck and the Scottish play, a big arts party in the park, Indigenous crafts and Native playwrights, a hot take on a cold classic of ancient theater, a celebrity guide to activism, poetry in the former temple, LGBTQ elders get their flowers, and a project aimed at sustaining the theatrical voices of women of color.
Beck+Col: Red Night
Lauren Powell Projects presents Beck+Col: Red Night at the art room. Artist duo Beck+Col use costume-based performance and video to build alternate universes populated by monsters, spawning a counter-mythology and the queering of existing norms. Tonight they present a group exhibition and first look inside their new film Red Night, set in the colorful world of a queer chosen family of five monsters, in which they highlight the helplessness of individualism through the narrative of a slasher flick. For the occasion, the gallery is transformed into the monster’s home: yellow, orange, and blue monochromatic spaces filled with set pieces, costumes, and artworks from the film. 908 S. Olive St., downtown; Opening reception: Thursday, June 8, 5-8pm; On view through July 28; free; laurenpowellprojects.com.
Big Dad Energy
Big Dad Energy at the Virgil. A night of transmasculine comedy observing Pride Month and Father’s Day in iconic style. Big Dad Energy: The Return is hosted by actor/director/producer Marval A Rex, produced by Jett Fink, and featuring Jake Noll, Janaya Kahn, Joey Soloway (creator of Transparent), Kai, and 7G (British artist Seven Graham), the night promises a stellar line-up of diverse, international, essential voices from the film, comedy, theater, and streaming worlds—all with something special to say about masculinity and culture. 4519 Santa Monica Blvd., East Hollywood; Thursday, June 8, 8pm; $25; weho.org.
Soup & Tart: Los Angeles at MOCA. Taking inspiration from Soup & Tart, an event devised by Fluxus artist Jean Dupuy in 1974 and held at The Kitchen in downtown New York, Soup & Tart: Los Angeles brings together 50 artists, musicians, and dancers from across Los Angeles’ cultural landscape, inviting them to use two minutes each in any way they like—an improvisation, song, action, movement, or text. As the performances roll on, a lineup of L.A. chefs will serve up their delicious takes. The Geffen Contemporary, 152 N. Central Ave., Little Tokyo; Thursday, June 8, 6pm; $30; moca.org.
Danielle Eubank
World Oceans Day at the Adventurers’ Club of Los Angeles. The Adventurers’ Club of Los Angeles celebrates World Ocean Day with a presentation by acclaimed artist Danielle Eubank as she discusses “One Artist, Five Oceans,” a 20-year project wherein she, as an expedition artist, sailed and painted the waters of every ocean on Earth—both to raise awareness for climate change, and pursue a spectacular discourse between abstraction and realism on the canvas. The evening’s program will be followed by a raffle to raise money for the Los Angeles chapter of the Surfrider Foundation. “I have painted all of Earth’s oceans to show that we are just as interconnected as are our oceans,” says Eubank. “There is a unifying preciousness amongst these bodies of water and all that rely on them, which is everyone.” 2433 N. Broadway, Lincoln Park; Thursday, June 8, 6-10pm; $30; worldoceanday.org.
Maryam Khosrovani & Kaveh Irani at Hamizianpour + Kia, installation view
Maryam Khosrovani & Kaveh Irani: Extensions of a collapsing landscape, intubated futures, at Hamzianpour & Kia. In a counterintuitive but ultimately inspired two-person show, sculptures and paintings by Kaveh Irani and works on paper by Maryan Khosrovani dance their way through allegorical figuration and narrative abstraction along an emotional continuum where everything is a metaphor. Irani’s emotive, anthropomorphic industrial elements rendered in both pigment and concrete are enlivened by ebullient color and pattern, suggesting sublimated stories of survival and secret joy. Khosrovani for her part makes endless marks and performative perforations that feel like they are code for something—their sinewy nearly organic shapes reinforcing a hidden, lived story. As with any well-chosen pairing, each series brings out fresh aspects in the other, and creates a new story within the story. 5225 Wilshire Blvd. #212, Miracle Mile; Open daily through Saturday, June 10; free; hamzianpourandkia.com.
Mike Kuchar at Ghebaly Gallery
Mike Kuchar: Big, Bad Boys at Ghebaly Gallery. Kuchar has been an influential figure in the underground film and comics scenes since the 1960s, who together with his twin brother George gained cult recognition for their over-the-top, no-budget films that sent up Hollywood epics, celebrating camp as an artistic sensibility. Throughout the ‘70s, Kuchar began to support his filmmaking with gay erotic drawings with a unique combination of gonzo lewdness and uncompromising joy, garnering an underground fandom and critical acclaim. 1109 N. Poinsettia Place, West Hollywood; Opening reception: Friday, June 9, 5-8pm; Artist talk: Saturday, June 10, 3pm; On view through July 8 with live figure drawing sessions throughout; free; ghebaly.com.
Manuel Betancourt at Book Soup
Manuel Betancourt, in conversation with Grace Perry, discusses The Male Gazed: On Hunks, Heartthrobs, and What Pop Culture Taught Me about (Desiring) Men at Book Soup. Betancourt has long lustfully coveted masculinity—in part because he so lacked it. As a child in Bogotá, he grew up with the social pressure to appear strong, manly, and ultimately, straight. And yet in the films and television he avidly watched, Betancourt saw glimmers of different possibilities…His book grapples with the thrall of masculinity, examining its frailty and anxieties along with its erotic potential. 8818 Sunset Blvd., West Hollywood; Friday, June 9, 7pm; free; booksoup.com.
NKSIN at Albertz Benda
NKSIN: Revival at Albertz Benda. NKSIN’s monochromatic paintings tackle universal emotions—desire, envy, joy, and grief—in the age of information overload. Bombarded with an overwhelming amount of news through social media and the internet at large, NKSIN’s figures reject the adversarial effects of technology, seeking to restore the capacity to reflect and function effectively. NKSIN’s subjects showcase a minimalist sophistication and meticulous color gradation, emphasizing the artist’s ability to construct a bridge between the digital and the physical. Opening reception and sake tasting: Friday, June 9, 7-9pm; On view through July 8; free w/rsvp; albertzbenda.com.
Tru’o’ng Công Tùng: the state of absence – voices from outside, 2020–ongoing. Gourds, water, soil, seeds, machinery, time, and temperature…, dimensions variable. (Image courtesy of the artist)
Carmen Argote, Alberta Whittle, and Trương Công Tùng at ICA LA. Including drawings, sculptures, and works in process, I won’t abandon you, I see you, we are safe maps Argote’s journey toward a deeper understanding of her interior self and the binaries that it holds—adult and child, man and woman, resident and exile, individual and collective. Originally from Barbados and currently based in Scotland, Whittle directly engages her diasporic heritage to create works that meditate on the journeys, both historical and present, of Black communities across the Caribbean Sea and beyond. Characterized by a poetic sensitivity to history, landscape, and materiality, Trương’s dynamic installations often incorporate natural materials that bear the traces of time and the echoes of generations and are composed in such a way as to reimagine the land from a site of colonial empire to one of communion. 1717 E. 7th St., downtown; Opening receptions: June 10, 3-6pm; On view through September 10; free; theicala.org.
A Midsummer Night’s Dream: Jonathan Blandino and Taylor Jackson Ross (Photo by Ian Flanders at Theatricum Botanicum)
Macbeth and A Midsummer Night’s Dream at Theatricum Botanicum. Celebrate the iconic Theatricum Botanicum’s 50th season with Shakespeare’s most infamously lethal couple, feeding each other’s ambitious passions. Unable to be sated until the bones are picked clean, they continue to devour the very food that brings their disastrous end. On the lighter side, no summer season would be complete without the company’s signature production, which infuses Shakespeare’s beautiful language with music and song to heighten the pleasure. The most magical outdoor theater setting in Los Angeles is the perfect place to conjure an enchanted forest inhabited by lovers both fairy and human. Shakespeare’s beloved world of wonder is where magic, romance, comical misunderstandings, and the pain of unrequited love are resolved, and all is reconciled through revelries and the power of nature. 1419 N. Topanga Canyon Blvd., Topanga; Performances of Macbeth begin Saturday, June 10; A Midsummer Night’s Dream begins on Sunday, June 11; both run through the end of September; $30-$60; theatricum.com.
Tarfest
Tarfest 20th Anniversary Edition at Pan Pacific Park. Celebrating local artists and culture with musical performances throughout the day, creative activities, curated art installations, adult beverages, and food trucks, “Tarfest has been part of the L.A. community for 20 years,” says founder James Panozzo. Music curated by Raghav Desai of Minty Boi Presents, K-pop by the Korean Cultural Center, and Mister Psychedelia. Issues-based art installations by Dani Dodge, Pam Douglas, and Snezana Petrovic, plus a large-scale public wall-drawing session led by TAG Gallery and the Southern California Women’s Caucus for the Arts. Family creative activities hosted by Japan Foundation Los Angeles, The Korean Cultural Center, The Academy Museum of Motion Pictures, and others. 7600 Beverly Blvd., Mid-Wilshire; Saturday, June 10, 2-7pm; free; tarfest.com.
Native Voices at the Autry
American Indian Arts Marketplace and Native Voices 29th Festival of New Plays at the Autry. Celebrate contemporary and traditional Native art forms at the Autry Museum of the American West’s 32nd Annual American Indian Arts Marketplace where you can purchase one-of-a-kind artwork, jewelry, and fashion. Tickets to the Marketplace also includes the only Actors’ Equity theater company in the country devoted to developing new works by Indigenous playwrights, Native Voices Festival of New Plays (2:30pm); Indigenous Films from the Sundance Film Festival (11:30am); and special live vocal and dance performances (hourly from 1pm). 4700 Western Heritage Way, Griffith Park; Saturday-Sunday, June 10-11; 10am-5pm; $16/day; theautry.org.
SALT at 2220 Arts + Archives
SALT: Volta x Heidi Ross at 2220 Arts + Archives. The Poetic Research Bureau and dance theater company Volta present an immersive performance that enables audience members to experience a collapsing relationship through taste, sound, dance, and poetry. Directed by Mamie Green and Megan Paradowski of Volta, writers Sammy Loren and Ellington Wells reimagine Euripides’ iconic tragedy Medea, and otherworldly harpist Melissa Achten scores the piece live. The atmosphere of “dark mania” will seize more than eyes and ears, as the audience sample edible installations by conceptual artist and chef Heidi Ross. 2220 Beverly Blvd., East Hollywood; Sunday, June 11, 3pm; Monday-Tuesday, June 12-13, 7pm; $30; 2220arts.org.
Writers Bloc presents David Fenton and Jane Fonda
Writers Bloc presents David Fenton with Jane Fonda at New Roads School. Interested in making an impact for climate change? For gun violence prevention? For social justice? For human rights? Public health? Head straight for David Fenton. Fenton has been a social activism guru for decades, having worked with Yoko Ono; Nelson Mandela; Bruce Springsteen; Carl Sagan; Jesse Jackson; and countless other public figures in their crusades for social change. The Activist’s Media Handbook is a handbook for people who seek to be part of the solution. He tells stories of his successes and mistakes, and offers lessons he learned the hard way. 3131 Olympic Blvd., Santa Monica; Tuesday, June 13, 7:30pm; $25, $55 includes signed book; writersblocpresents.com.
Installation view, Anselm Kiefer: Exodus, Gagosian at Marciano Art Foundation, Los Angeles (Artwork © Anselm Kiefer. Photo: Jeff McLane)
Beyond Baroque presents Jerome Rothenberg and Charles Bernstein at Gagosian/Marciano Arts Foundation. An evening with poets Jerome Rothenberg and Charles Bernstein inside Anselm Kiefer’s remarkable exhibition Exodus. Two of the most consequential figures in radical poetics over the past half century, Rothenberg and Bernstein will explore some of the themes that occupy Kiefer—Jewish mysticism, the poetry of Paul Celan, and the formulation of a global poetics in response to the Holocaust—in a conversation and readings of their poetry. 4357 Wilshire Blvd., Koreatown; Wednesday, June 14, 6:30pm; free; beyondbaroque.org.
Alison Saar for the Lorraine Hansberry Initiative
The Lorraine Hansberry Initiative at Gloria Molina Grand Park and the A C Bilbrew Library. In 1959, Lorraine Hansberry became the first Black female playwright on Broadway with her play A Raisin in the Sun. It continues to be one of the most produced plays in the world, but Hansberry’s contribution to the world was far greater than that single play. Her entire body of work as an artist, journalist, and civil rights leader has proven to be as incisive and relevant today as it was during her short lifetime. Over 60 years later, female playwrights of color remain the most proportionally underrepresented demographic on American stages. This initiative aims to keep the national conversation about race, justice, and economic equality going by honoring Hansberry—in this case, with summer programming centering around special installations of sculptor Alison Saar’s statue of Hansberry.
Sculptor Alison Saar, The Lilys Executive Director Julia Jordan, and Playwright Lynn Nottage with the Lorraine Hansberry Statue, To Sit A While, in NYC’s Times Square in June 2022
Titled To Sit A While, the statue features the figure of Hansberry surrounded by five bronze chairs, each representing a different aspect of her life and work; the life-size chairs are an invitation to the public to sit with her and think. Originally unveiled in Times Square on June 9, 2022, the statue is currently on a national tour, with recent stops in San Francisco, Minneapolis, and Detroit, as well as a return exhibition installation at the Brooklyn Academy of Music, where its stay coincided with BAM’s production of Hansberry’s The Sign in Sidney Brustein’s Window. Gloria Molina Grand Park’s Olive Court, 200 N. Grand Ave., Opening reception: Wednesday, June 14, 6pm; On view through June 30 with movement and theater workshops June 20, 25 & 27; A C Bilbrew Library, 150 E. El Segundo Blvd., Willowbrook; On view July 7-31 with a special theater panel July 29; free; lorrainehansberryinitiative.org.
Not Another Second, installation view
Not Another Second: LGBT+ Seniors Share Their Stories at The Watermark. Photographer Karsten Thormaehlen’s candid portraits and one-on-one, AR enhanced interviews with the 12 LGBT+ seniors invite them to tell their stories of integrity, resilience and humanity while paving a better way for future generations. These stories come from the individuals who were a part of the generation that lead the Stonewall uprising, founded political group ACT UP (AIDS Coalition to Unleash Power) and helped end the US military policy commonly referred to as “don’t ask, don’t tell.” 947 Tiverton Ave., Westwood Village; On view through June 29; free; notanothersecond.com.
My Own Private Rodeo, by Coyote Park
From the L.A. Weekly Pride Guide, which is being frequently updated throughout the month: It kicked off over a week ago, on Harvey Milk Day, but the WeHo Pride LGBTQ Arts Festival continues through June 30, with a bunch of cool exhibits. This weekend we recommend checking out the following: “Angelic Troublemakers” (digital drawings and photographs relating to the theme of LGBTQIA+ Pride) at West Hollywood Library; “My Own Private Rodeo,” in collaboration with ONE Archives Foundation and HIT presenting new works by Coyote Park posing the question, “What does it mean to exist in a way that our elders weren’t allowed to?” at ONE Gallery; and Rainbows, Wigs, and Shades, Dustin Gimbel‘s ceramic totem installation celebrating diversity at Sunset Plaza, 8624 W Sunset Blvd. More info on these and other events at wehopride.com/artsfestival.
Kaveh Irani at Hamzianpour + Kia
Maryam Khosrovani at Hamzianpour + Kia
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Now that WantedDesign Manhattan 2023 has wrapped, we’re thrilled to share the final winners for the Best of Students and Schools, a showcase sponsored by iconic Italian housewares brand Alessi and presented with Design Milk.
Words from sponsor Alessi’s president, Alberto Alessi, on what design is today:
[embedded content]Walking away with the Best of Schools award, UK-based Northumbria University won for their Tools for Everyday Life, a project born from a brief pitched to the school’s BA(Hons) 3D Design program (including academic staff, graduates, and Designers in Residence). They were asked to design everyday products that are enjoyable to use. The ongoing project of designing tools helps designers understand the materials and processes via making the tools and using them, in hopes of empowering users to connect to the products and develop skills along the way.
Rickard Whittingham, Assistant Professor, shares: “This project challenges its designers to share knowledge, skills, and experiences in the designing and making of ubiquitous objects. The aim is to celebrate the process and results of collaboration between designers at various stages of their education and careers in the creation of beautiful and useful things that meaningfully connect with people. We hope to highlight the important role design schools can have in bringing people together from diverse backgrounds to learn from each other.”
“The Tools for Everyday Life project champions the value of material and processes knowledge and making skills in the realization of contemporary products. The belief is that these skills and sensitivity to the physical world make for objects that are rewarding in their use.”
Assistant Professor Rickard Whittingham accepting the Best of Schools award for Northumbria University
Walking away with the Best of Students prize, was a group of 25 industrial students from the Design Department at the Mexico-based Universidad Iberoamericana. The group presented 13 projects inspired by Mexican oral traditions. The Best of Students award gives recognition to students from design schools around the world and presents them on a global platform. It helps the universities to recruit new students while also networking with other schools for potential partnerships or exchange programs. This year, 14 schools participated, including: CEDIM, Central Saint Martins, Cranbrook Academy of Art, École Boulle, IED, University of Iowa, Northumbria University, Parsons School of Design, Pratt Institute, RISD, SAIC, SCAD, Tec Monterrey, and Universidad Iberoamericana.
Some of the student’s winning work:
Bahui by Diego Blanco, Luis Ernesto Belchez, and Manuel Alvarez
Gizaba by Camila Moreno, Joaquin Barrera, and Jimena Moreno-Lacalle
Xoco by Bruno Calderon and Sofia Zavala
Nikté by Casandra Alanis, Frida Juárez, and Mariana de Alba
Congratulations to the 2023 winners!
A fantasy photographer inspired by Harry Potter and Disney has become a hit online with magical portraits of her family.
Alexandria Ramon from Colorado creates incredible fantasy photographs with her children and husband.
Ramon’s love for photography began after she bought a used Canon EOS Rebel T1I camera to take pictures of her family when her oldest child Emma was born.
When Emma turned four years old, Ramon started reading Harry Potter to her at bedtime and the mom and daughter both fell in love with books. It was at this point that Ramon and her husband were inspired to start creating magical photographs with their family.
“I have always been drawn to all things magical, but it was our shared love of Harry Potter that inspired me to start adding more magical elements into my photos,” fantasy photographer and digital artist Ramon tells PetaPixel.
“I began with in-camera fairy lights and magical props, but over time it didn’t feel like enough, so I taught myself Photoshop after our son was born.
“As every mom knows, sleep deprivation and newborns go hand in hand, so during those sleepless nights I began creating magical photos with the help of YouTube, Phlearn, and a lot of my own Photoshop experimentation.”
Three years ago, Ramon and her husband decided to turn their passion for fantasy photography into a full-time career. Today, Ramon — who goes by @alexandrialens on social media — has over 1.3 million followers on TikTok and over 880,000 followers on Instagram.
@alexandriaslens Can’t wait to see what 2023 brings 🥰 ❤️#photomagic #behindthescenes #2022recap #happyynewyear #fyp #momsoftiktok ♬ Cause you make me feeeeeeel – Tomas Celis
“My husband helped out as much as he could when I was starting out, but in 2020, after years of us both working nearly non-stop, we decided we were at a fork in the road and we took the leap,” Ramon explains.
“We loved working creatively together, so he officially quit his job and we began pursuing this path full-time together.
“When I started sharing these photos of our family, I never imagined I would be here, that anyone would enjoy our photos as much as they have, but I am forever grateful to have connected with so many over our shared love of magic and fairy tales!”
Ramon finds inspiration in books, movies, nature, and her own family’s imagination for their fantasy-themed photography. Ramon and her family often capture the entire process behind an image from start to finish to show their fans what goes on behind-the-scenes and the process that goes into a fantasy photoshoot.
Ramon uses a combination of practical effects, such as real props, costumes handmade by her family, and evocative locations as well as digital effects like Photoshop to infuse her family’s images with magic.
“Our kids are what makes the magic feel real because when we do a photoshoot, they truly transport themselves into the imaginary world we have created,” Ramon says.
“This is a huge reason why we use practical effects alongside digital effects.”
More of Ramon’s can be seen on Instagram, TikTok, YouTube, and her website.
Image credits: All photos by Alexandria Ramon/ @alexandriaslens.
Digital content creators and vloggers, who create and run blogs consisting mostly of videos, have emerged as the new customer segment for the imaging technology solutions industry during and after the pandemic, according to Sajjan Kumar, Managing Director, Nikon India Private Limited, a 100% subsidiary of Tokyo-based Nikon Corporation.
Mr. Kumar told The Hindu, “We are seeing a new market segment in India and globally evolving, especially after the pandemic, with more and more people pursuing hobbies around photography and videography. They start casual, using smart devices for stills or videos and then quickly become serious and migrate to high-end imaging solutions for better quality videos and stills.’‘
Traditionally, professional photographers/videographers, fashion, landscape, nature, wildlife, sports, and wedding spaces account for 80 to 85% of the customer base while the rapidly- emerging digital content creators and vloggers segment was growing at a CAGR of 25%, he added.
“Newer genres of photography are emerging with creativity seeking new horizons. Some of these include festivals, culture, heritage, holidays, and food,’‘ Mr. Kumar added.
India’s imaging solution market, currently pegged at ₹3,100 crore and led by players such as Canon, Nikon, Sony, Panasonic, and others, has been growing at 12 to 15% annually. In FY23, Nikon posted a revenue of ₹900 crore, a 17% growth from FY22 with the brand expecting 11% growth during the current fiscal.
Commenting on Nikon’s journey in India so far since 2007, he said, the company had seen the market shift from compact cameras to DSLRs, to mirrorless and very high-end imaging solutions since its entry into the Indian market in 2007.
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