Bryan Adams Feels Like a ‘Photographer Moonlighting as a Singer’

Bryan Adams Feels Like a ‘Photographer Moonlighting as a Singer’

Bryan Adams says that he feels like “a photographer moonlighting as a singer” in a new interview.

Adams is not only a famed rock icon, but he’s also had a successful career as a professional photographer. In an interview in the latest issue of Classic Rock magazine, Adams revealed that he now actually sees himself as a photographer first and foremost.

He Didn’t See Himself as a ‘Real Photographer’ For Years

In the interview with Classic Rock magazine that was spotted by Digital Camera World, Adams says he always had a keen interest in photography in his early days as a musician.

Adams would carry a camera everywhere and shoot photographs of life on the road and backstage as a musician. However, he initially never shared his images and kept his photography private — as he believed that he was not a “real” photographer.

In the late 1990s, Adams decided to stop hiding his images. The singer started sharing his work and passion for photography with the world.

“The more I did it, though, the more confidence I got in my own work… so I just started taking things into my own hands,” Adams says.

‘I’m Trying to Find Two or Three Frames That Are Different’

Adams says that he takes a relaxed approach to shooting portraits and finds that problems arise when a lensman tries to force a great photograph out of a subject.

“I like to have a bit of a laugh. I don’t want it to be too stressful and I want people to look great,” Adams explains

“I’m just trying to find those two or three frames that are different from anything else.”

Over the last decade, Adams has photographed figures such as Muhammed Ali, Mick Jagger, Kate Moss, and even Queen Elizabeth II. Adams tells Classic Rock magazine that he now sees himself as “a photographer moonlighting as a singer.”

In 2022, Adams was tapped to photograph the 2022 Pirelli calendar. Titled “On the Road,” Bryans shot the likes of Iggy Pop, Cher, Jennifer Hudson, and Grimes for the calendar.


Image credits: Header photo licensed via Depositphotos.

The Latino Cultural Arts Center’s Ofrendas offers 16 free community art workshops, in-school programming

The Latino Cultural Arts Center’s Ofrendas offers 16 free community art workshops, in-school programming

The Latino Cultural Arts Center is celebrating the fourth year of Ofrendas, focusing on the Indigenous theme of duality or “Tloque Nahuaque,” (Nahuatl Uto-Aztecan) with 16 free community art workshops as well as in-school programming from Sept. 26 through Oct. 31.

Denver7 is proud to partner with LCAC on Ofrendas.

Ofrendas is a multi-faceted celebration of the ancient native and contemporary Meso-American traditions behind Día de los Muertos. It is an invitation to co-create with local and international artisans, while celebrating and honoring our ancestors through raising awareness about grief, healing, and resilience.

Ofrendas bridges the cultural arts and mental wellness through the making of hand-made altar items. These items honor the past and present while celebrating the lives of loved ones. Workshops will be hosted across Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas and Jefferson counties.

From August through November, LCAC is partnering with D3 Arts, DCIS, Valverde Elementary School, West High School, local artists, educators and venues across the Denver Metro Area to provide FREE community art workshops and in-school programming. Participants of all ages will create masks, candles, frames, and sugar skulls while learning about different traditions associated with Día de los Muertos.

The Ofrendas 2023 Theme: Tloque Nahuaque
Ofrendas 2023 is centered on the concept of “Tloque Nahuaque,” (Nahuatl Uto-Aztecan) emphasizing our sacred interconnectedness and balance with contrasting elements in life. Workshops will highlight the duality of joy and sorrow, light and darkness, through ceremony and ritual while helping us to find balance and peace within ourselves. Throughout the Fall, Ofrendas invites participants to weave remembrance, gratitude, and cultural customs both ancient and contemporary. The goal is to preserve ancestral memory along with a sense of place and belonging through altar-making practices that are to be respected and admired for the generational healing they have brought for thousands of years.

Honor Loved Ones with Handmade Altar Offerings at the LCAC’s Ofrendas Mercado
The LCAC’s award-winning boutique, Hijos del Sol, is alive with festive and colorful new items for our Ofrendas Mercado. The boutique will be open on Saturdays, Sept. 23 and Oct.14, from 10:00 a.m.-4:00 p.m., at 2715 W. 8th Ave. in Denver.

The Mercado carries a wide selection of high-quality and authentically handmade items for your altar. Whether you are building your altar for the first time or continuing a cherished family tradition, the Ofrendas Mercado is your opportunity to find unique offerings to honor your loved ones. While here, you can also find the best curated selection of apparel, home decor, accessories, folk art, and more! Hijos del Sol proudly supports local, international and Indigenous artisans from across the Americas. If you are unable to attend the Ofrendas Mercado, you can request a private shopping appointment by calling 303-946-8873. You can browse the shop online at www.lcac-denver.org.

Ofrendas FREE Workshop Schedule
These workshops are free though registration is required. Click here to register for the FREE Ofrendas workshops.

Ofrendas 2023: Corona Wreaths Workshop
For All Ages | Free Event | Lite Snacks Provided
Learn about the importance of the Cempasúchil (marigold) in Dia de los Muertos traditions and how celebrating our ancestors with our families is a source of strength and wellness. Partake in this beautiful tradition of making flower wreaths to place on your home altar.

Tuesday, Sept. 26, 2023: Raíces Brewing Company, 2060 W. Colfax, Denver, 6:00-8:00 p.m.
Ofrendas 2023: Calaveritas Workshop
For All Ages | Free Event | Lite Snacks Provided
Sugar Skulls are a delightfully sweet way to remember those we love. Come celebrate and honor your loved ones with us while you create and decorate a sugar skull and learn about this traditional craft.
Wednesday, Oct. 4, 2023: Sun Valley Kitchen, 1260 Decatur St., Denver, 11:30 a.m.-1:30 p.m.
Tuesday, Oct. 24, 2023: Raíces Brewing Company, 2060 W. Colfax, Denver, 6:00-8:00 p.m.
Wednesday, Oct. 25, 2023: Denver Public Library: Rodolfo “Corky” Gonzales Branch, 1498 Irving St., Denver, 4:00-6:00 p.m.
Tuesday, Oct. 31, 2023: Denver Public Library: Montbello Branch, 12955 Albrook Dr., Denver, 4:00-6:00 p.m.

Ofrendas 2023: La Luz de los Muertos Workshop
For All Ages | Free Event | Lite Snacks Provided
Through which light would you like to be remembered? Candles have been used to honor and illuminate our celebrations for over 5,000 years. Join us in decorating a candle that guides those you cherish from this world to the next.

Tuesday, Oct. 10, 2023: Raíces Brewing Company, 2060 W. Colfax, Denver, 5:00-7:00 p.m.
Ofrendas 2023: Recuérdame Workshop
For All Ages | Free Event | Lite Snacks Provided
Create a faux-tin picture frame that brilliantly catches the light from candles and give us a physical place to celebrate our most cherished moments and people. Learn more about this traditional craft while learning about the important role photographs have in Día de los Muertos.
Wednesday, Oct. 12, 2023: Belmar Library, 555 S. Allison Pkwy, Lakewood, 5:00-7:00 p.m.
Saturday, Oct. 28, 2023: Denver Public Library: Hadley Branch, 1890 S. Grove Street, Denver, 1:00-3:00 p.m.

Ofrendas 2023: Alebrijes Workshop
For All Ages | Free Event | Lite Snacks Provided
Alebrijes are fantastical animals created from a feverish dream and transformed into spiritual guides. These magnificent and colorful creatures are believed to be guides and protectors. Connect with your spiritual side while you make your own Alebrije!

Thursday, Sept. 28, 2023: Dilly Dally DIY, 312 Fourth Street, Castle Rock, 5:00-7:00 p.m.

About The Latino Cultural Arts Center

LCAC Mission: The mission of the Latino Cultural Arts Center is to develop, elevate and showcase the artistic and intellectual contributions of Latinos by centering, celebrating, and activating Latinidad. The LCAC provides education, training, mentoring, and incubation for emerging creatives specializing in visual, digital, performing, musical, culinary, and literary arts.

 LCAC Vision: The LCAC imagines a Cultural Campus rooted in the Latino experience that serves a multi-generational audience, merging artistic and cultural development with economic empowerment to support artists, youth, families, educators, and the broader local and regional community. Through exhibitions, workshops, events, and performances, the LCAC creates a vibrant, socially conscious arts ecosystem that creates belonging through place-keeping, cements cultural legacy, and activates Latinidad as a vehicle for civic dialogue and social change.

 
LCAC Values: Imaginative Excellence, Cultural Courage, Collective Impact, and Latinidad.
To learn more, visit www.LCAC-Denver.org.

Photographer Gauri Gill Wins the 10th Prix Pictet Award

Photographer Gauri Gill Wins the 10th Prix Pictet Award

New Delhi: Photographer Gauri Gill has won the prestigious 10th Annual Prix Pictet Photography and Sustainability Award, securing the massive prize of 100,000 Swiss Francs (approximately $109,219). This award is recognised as one of the world’s most significant, if not the largest, prizes in the realm of photography.

The award was announced on Thursday, September 28.

Gauri Gill.

Gill was selected from the shortlist of 12 photographers for her series Notes from the Desert.

Government hospital, Barmer, from the series ‘Notes from the Desert’, 1999-ongoing. Credit: Gauri Gill

Waterwells, from the series ‘Notes from the Desert’. Credit: Gauri Gill

“On my many visits to rural Rajasthan, I have witnessed a complex reality I knew nothing about as a city dweller. To live poor and landless in the desert amounts to an inescapable reliance on oneself, on each other, and on nature,” said Gill.

Hanuman Nath with his daughter and Hem Nath, on Holi day, Lunkaransar, from the series ‘Notes from the Desert’. Credit: Gauri Gill

Jannat, Barmer, from the series ‘Notes from the Desert’. Credit: Gauri Gill Photo:

The Prix Pictet is described as the world’s leading award for photography and sustainability. Founded in 2008 by the Pictet Group – a Swiss multinational private bank and financial services company – the award’s goal is to harness the power of photography to draw global attention to critical environmental issues.

Entry to this competition is only allowed to individuals nominated through Prix Pictet’s  global network of over 300 nominators which includes critics, curators, and other specialists in the visual arts.

Nominators are asked to recommend portfolios that have the power and artistic quality demanded by the prize.

Since it was founded, the organisation says that more than 5,000 photographers have been nominated, “all of whose work in one way or another testifies to the fragile state of our planet.”

“In a world facing unprecedented challenges, from social inequality to environmental crises, it was crucial to turn the lens towards humanity itself. The theme Human provides a platform to explore the complexities, vulnerabilities, and strengths of the human condition. It allows the artists to capture and communicate the stories, struggles and triumphs of individuals and communities around the globe,” Executive Director of Prix Pictet, Isabelle von Ribbentrop, said.

“Through this theme, Prix Pictet aims to foster a deeper understanding of our shared humanity and inspire meaningful conversations about the issues that impact us all. Especially when thinking about the theme Human, I strongly believe that instead of the future of photography, we should think about photography of the future. The power of the image lies in its ability to foreground critical and urgent environmental issues in a visually impactful yet direct way.”

‘Jogiyon ka dera’, Lunkaransar, from the series ‘Notes from the Desert’. Credit: Gauri Gill

Mir Hasan with his grandfather Haji Saraj Ud Din, oldest member of the community, in his last days, Barmer, from the series ‘Notes from the Desert’. Credit: Gauri Gill

Gill’s work emphasises her belief in working with and through community, in what she calls ‘active listening’. For more than two decades, she has been closely engaged with marginalised communities in the desert of western Rajasthan, Northern India and for the last decade with Indigenous artists in Maharashtra.

Her winning series ‘Notes from the Desert’ began in April 1999 when she set out to photograph village schools in Rajasthan. Having grown up mainly in cities, she soon realised that rural schools were a microcosm of a complex reality she knew nothing about.

Visiting the same people and places over decades, she witnessed the whole spectrum of life: drought years and great monsoon; dust storms leading to widespread fevers and floods leading to the rebuilding of homes; epidemics; overwhelmed hospitals and understaffed school; festivals, feuds, celebrations, and prayers.

New homes after the flood, Lunkaransar, from the series ‘Notes from the Desert’. Credit: Gauri Gill

Surmi, daughter of Ismail the Shepherd, Barmer, from the series ‘Notes from the Desert’. Credit: Gauri Gill

Erwin Olaf obituary

Erwin Olaf obituary

The Dutch photographer Erwin Olaf, who has died aged 64 following a lung transplant, straddled the world of art, advertising and fashion photography with a sumptuous cinematic and painterly aesthetic. Into his meticulously staged works he introduced subtle imperfections to stir disquiet in his audience: “There should be a riddle in every powerful image, so you are intrigued and invited to look over and over again.”

He was influenced by the storytelling power of cinema and the emotion it could provoke. He wanted to create an open-ended narrative in a single shot, to capture the moment between what just happened and what is about to happen. In 2014 he said: “I used to want to conquer the world with strong images, but nowadays I want to say to the viewer: I’ll give you the ingredients, you make the story.”

A self-portrait entitled I Wish, I Am, I Will Be, 2009. Erwin Olaf suffered with hereditary emphysema.

Olaf began as a controversial figure, striving to subvert established norms, challenge taboos and celebrate diversity. His first inspiration, one that “struck me like lightning” as a student, was Weegee’s Transvestite/The Gay Deceiver c1939, a photograph with a celluloid quality that would stay with him and become a motif of his work. Other influences were the photographers Robert Mapplethorpe, Helmut Newton and Joel-Peter Witkin, but he also drew inspiration from the Dutch masters Rembrandt, Jan Steen and George Hendrik Breitner.

While living in a squat in Amsterdam in the 1980s, Olaf began photographing the city’s nightlife and the gay liberation movement, exploring sexuality in stark black and white images.

In 1988 he completed a series of images called Chessmen. Comprising 32 sadomasochistic erotic tableaux inspired by medieval chess pieces, Chessmen crystallised the way he wanted to present his work: as a series of thematically linked, single photographs. It was his breakthrough moment and Olaf was awarded first prize in the 1988 Young European Photographer competition. A book of the work was published and his first major solo exhibition opened at Museum Ludwig in Cologne, Germany.

Despite his underground, radical beginnings, his sheer talent, mastery of the medium and innate affinity with the traditions of Dutch art soon meant he was embraced by the mainstream in his homeland. In 2013, he designed the new Dutch euro coins based on his portrait of King Willem-Alexander. He took the official state portraits of the Dutch royal family in 2018, which were turned into the royal Christmas card and issued as postage stamps. The following year, on his 60th birthday, there was a double exhibition of his work in The Hague, and one at the Rijksmuseum in Amsterdam, featuring core work from the 500 items he donated to the museum.

Born Erwin Olaf Springveld in the town of Hilversum to Simon Springveld, a sales manager for an office supplies company, and Alida (nee Van ’t Hoff), he moved with the family to Hoevelaken in 1967 and attended secondary school in Amersfoort. In 1977 he enrolled at the School of Journalism in Utrecht, but in his second year, a photography tutor saw that Erwin was unhappy and invited him to one of his classes: “I felt comfortable with the medium immediately, [it] felt like a homecoming.”

After graduating in 1980, he assisted a photojournalist in Amsterdam for two years, while also documenting the gay scene. He loved the theatre of the clubs, the experimentation with persona and gender identity. He gained his first commission from Vinyl, a music magazine, and was published in queer magazines and newspapers.

But he wanted to create his own reality, his own surrealist dreamworld. He dropped his surname, and his 35mm Nikon camera, and bought a second-hand medium-format Hasselblad, which would bring a more formal quality to his edgy work.

Encouraged to be true to his own instincts by his then partner and muse, the militant gay activist Teun Frieszo, Olaf set up a rudimentary studio. He photographed friends from the queer scene and made money taking portraits but, following his success with Chessmen, finally had the freedom to explore his own artistic vision more fully.

He introduced colour and digital manipulation into his work, which became more expansive, characterised by forensic attention to detail. His team of assistants, wardrobe artists, location scouts and set builders helped him produce flawlessly lit and dressed images that depicted mysterious fairy tales, though behind each beautiful facade lies a fissure, signified by an uneasy pose or an incongruous detail.

He produced work for fashion magazines such as Vogue and Elle, and companies such as Heineken, Microsoft, Bottega Veneta and Diesel Jeans, for which he won the 1999 Silver Lion at the Cannes advertising festival. All the images he created were as worthy of being hung in museums as billboards.

Der Schwan, from the Im Wald series, 2020, which highlights the indifferent power of nature in the face of human arrogance.

Olaf’s personal work continued to be provocative: Mature (1999) depicts elderly women as sensual supermodels; Fashion Victims (2000) highlights the consumerism of designer labels; and Royal Blood (2000), a series of portraits showing historical figures who came to a sticky end, including a Princess Diana lookalike, explores the public fascination with fame and violence.

This century, he pared back the digital artifice and began to produce work that posed deeper philosophical questions, such as in the series Separation (2003), Hope (2005), Grief (2005) and Keyhole (2011). In Palm Springs (2018), shot in a stylised documentary fashion that juxtaposes models dressed in 1960s clothing within modern landscapes, “reality creeps into the paradise we’ve tried so hard to maintain”. Im Wald (2020) highlights the indifferent power of nature in the face of human arrogance.

From 2008 Olaf was represented in the UK by Hamiltons Gallery in Mayfair. In 2011 he received the Johannes Vermeer award, the Dutch state prize for the arts and, in 2019, was made a knight in the Order of the Netherlands Lion. His 2019 exhibitions coincided with the publication of a monograph, Erwin Olaf: I Am.

Due to hereditary emphysema, he underwent the lung transplant with the hope that it would lengthen his life. On his death, the Dutch royal family issued a statement mourning the nation’s loss of “a unique, exceptionally talented photographer and a great artist”. An artist who, from day one, made photographs inspired by a question posed by his photography tutor, a question he asked of himself and of his audience throughout his life: “What is normal?”

He is survived by his husband, Kevin Ray Edwards, whom he married in Amsterdam in 2016, and his brothers, Jos and Ron.

Porsche Lovers, You’re Gonna Want to Nab a Rennsport Reunion Bag

Porsche Lovers, You’re Gonna Want to Nab a Rennsport Reunion Bag

As a celebration of all things Porsche, the Porsche Rennsport Reunion is the event for the Porsche-devoted. Now in its seventh year, the multi-day event has become a sort of mecca amongst motorheads seeking to experience, discuss, and connect in what could be considered a combination of a car show with a motorsport event focused on the Porsche brand. Needless to say, there will be cars parked to admire and others moving rather quickly across the track. Of course, there’s also going to be plenty of Porsche branded merch on-site, including some strapping limited edition Aer x Porsche Rennsport Reunion 7 backpacks and slings.

Aer x Porsche Rennsport Reunion 7 slings in black, red and yellow.

The small collection is represented by a backpack and sling, designed to honor the 75 years of the Porsche legacy. The limited edition bags don the sports car brand’s colors – Guards Red, Schwarz Black, Geyser Gray, Crayon, and Speed Yellow – with athletic contrast detailing across the zippers further embellished with “Porsche Rennsport Reunion 7” branding to ensure envy amongst friends.

Two Aer x Porsche Rennsport Reunion 7 backpacks in black and red.

The ballistic nylon exterior bags themselves are actually the Aer City Pack backpack and City Sling 2 restyled in new colors, so you can peep the features in its existing standard iterations here and here.

Entire Aer x Porsche Rennsport Reunion 7 backpacks and slings collection displayed hanging on metal racks.

An interesting note for design lovers with a thing for Porsche: this year’s 2023 Rennsport Reunion 7 will be co-sponsored by Knoll (yes, that Knoll). The iconic furniture brand will be setting up the Knoll Terrace trackside for visitors to take in the event from the comfort of Knoll furnishings, all staged within the event’s Porschehaus. A fine pairing, indeed.

Side profile of Porsche Rennsport Reunion 7 Mirage Sport Tech Sneakers.

Speaking of pairs, Porsche Design has released special edition Porsche Rennsport Reunion 7 Mirage Sport Tech Sneakers. A pair of these sneakers would complete the entire look in combination with one of those red backpacks or slings.

Porsche Rennsport Reunion 7 store showcasing Porsche Design products, filled with event attendees.

Just remember to pick up one of these limited edition Aer x Porsche Rennsport Reunion 7 Bags at the all ages event; these on-site exclusives won’t be available anywhere else outside the gates of WeatherTech Raceway in Monterey, California from September 28th through October 1st. More information here.

Gregory Han is a Senior Editor at Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at gregoryhan.com.

Broomfield Photo Club: Street photography through the lens of locals

Broomfield Photo Club: Street photography through the lens of locals

The Broomfield Photo Club met last week and discussed street photography where club members Carl Muehlemeyer, Tim Seibert, Gerry Case and Phil Castagneri displayed a selection of their photos taken at Denver Stock Show parades. The annual January event marks the opening of the National Western Stock Show that’s led by a small herd of longhorn cattle parading through the streets of downtown Denver. The club meets on the fourth Tuesday of every month, with its next meeting scheduled for Oct. 24. Meetings are also held via Zoom. To learn more about the club, visit  facebook.com/photoclubbroomfield or contact Carl Muehlemeyer at 303-469-0537 or broomfielphotoclub@gmail.com.

“O’Keeffe Art.” (Tim Seibert / Courtesy photo)
“Night Shift Break.” (Gary Bowen / Courtesy photo)
“Feis Legs.” (Phyllis A. Brown / Courtesy photo)
“Ft. Lupton.” (Kay Konz / Courtesy photo)
“Toronto Guard at Fort.” (John Yurchak / Courtesy photo)
“Giraffe Man.” (Joe Bammann / Courtesy photo)

A Skipping Stone Hurtles Through Space as a Good Samaritan in a New Chemical Brothers Music Video

A Skipping Stone Hurtles Through Space as a Good Samaritan in a New Chemical Brothers Music Video



A humble rock doubles as a savior in a new music video for The Chemical Brothers, featuring Beck. Directed by Pensacola and produced by Canada, “Skipping Like a Stone” opens with Kurt Steiner, a real-life record-breaking stone skipper shown with what appears to be his actual equipment, including a specialized tool case. After a series of impressive jumps across the water captured from increasingly spectacular perspectives, the individual rock launches into a fateful journey. Chaos and destruction ensue, although the stone plays good samaritan as it thwarts violence and saves several lives.

It’s worth reading Outside’s profile of Steiner from last fall, which dives into his incredibly precise technique shown in slow-motion in the video above.

 

steiner sits at a table in a woods that has flat stones lying on top

a woman crouches in a smoky elevator

an animated image of a child throwing a stone that's crushed by another stone

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article A Skipping Stone Hurtles Through Space as a Good Samaritan in a New Chemical Brothers Music Video appeared first on Colossal.

How Colossal Media has kept art in advertising for the last 20 years

How Colossal Media has kept art in advertising for the last 20 years

In recent years, many people have been asking, “Is it cake?” When it comes to billboards, there’s another age-old question: “Is it paint?”

For anyone who’s ever seen hand-painted ads in cities like Atlanta, Chicago, or Portland, Oregon, chances are high that they were done by Colossal Media. The company began in Brooklyn in 2004 with a goal to revive the once-dying art of sign painting, and has since expanded to 85 locations around the country, Jennifer Edelberg, VP at Colossal, told us. Clients over the years have included Coca-Cola, Delta Airlines, and Gucci, which has its own designated wall in Manhattan in partnership with Colossal.

“We singlehandedly resurrected this craft,” Edelberg said, calling other companies that now offer hand-painted ads “an honor and a testament to how powerful the format is.”

With Colossal’s 20-year anniversary approaching, Edelberg walked us through the craftsmanship that’s been driving the company and keeping advertisers hooked for nearly two decades.

School’s in session

Edelberg credits Colossal’s ability to bring back hand-painted murals—which were once the norm in OOH advertising before fading into ghost signs—in part to its paid apprenticeship program. Apprentices in New York and LA, Colossal’s two biggest markets, spend about a year in the program alongside anywhere from one to 11 others. After graduating, he painters—informally known as “wall dogs”—can go on to work for Colossal either full-time or or part-time for a ”sustainable, long-term career in the arts” complete with benefits, Edelberg told us.

“We’re the only company in the world with a program like this—and you don’t even have to be an artist coming in,” she said.

What does Colossal look for in a potential painter? It goes beyond artistic talent.

The mural-painting world requires “a lot of heavy lifting, a lot of challenges, a lot of environmental adversity faced from snow to really hot temperatures,” Edelberg said, “so we don’t only look for individuals who are committed to and passionate about the arts, but also those who have a background in construction…we look for people who are committed to all the different elements of a job like this.”

Once in the program, artists are trained to develop a skill set rooted in tradition.

“How we sign paint is based on the same fundamental principles that were used by the early greats like Michelangelo, and how he painted the Sistine Chapel,” she said. “We have an exceptional level of quality.”

A picture is worth a thousand brushstrokes

Colossal Media murals are often praised for their photorealism, a quality the company prides itself on. With some campaigns spanning multiple locations—like a recent Lil Nas X/Vitamin Water campaign in LA, Atlanta, and NYC—Edelberg said brands are given assurances that “the portraiture of the celebrity or anything we’re replicating will be exactly the same from state to state and mural to mural.”

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To get that realistic look, she said about three weeks of pre-production is needed for Colossal employees to pattern the artwork, color mix, burn butcher paper, and transfer a rough image outline onto the wall. From there, she said it takes about three days to paint a simple graphic and around 12 days for complex portraiture—a timeline that she says is roughly similar to lead times for traditional OOH installations.

All that work (and ensuring the real estate on which paintings can be placed, for which Colossal has a dedicated management team) doesn’t come cheap. The point-of-entry cost for a four-week-long mural (Colossal’s “minimum flight time”) is usually around $30,000 but can go as high as $200,000 depending on the size, according to Edelberg. Some companies go even bigger: Gucci, whose wall in Soho has its own tag on sites like Google Maps and Yelp, is on an annual contract, she told us.

“What we do is harder, it takes longer, it’s a premium experience, which also translates to something that’s oftentimes more expensive,” she said. “But every single time we paint a mural, we see people stop in their tracks to look or engage with the brand almost like it’s a live performance. The memorability, the stickiness of that is so powerful.”

Beyond the memorability—and the selfies and social posts often generated from installations—Edelberg said Colossal can also help generate buzz around its murals by incorporating mobile geofencing, QR codes, augmented reality, and shoppable experiences.

“The other really powerful thing about murals, aside from being very human and soulful and colorful, is its ability to really take on a cross-platform reach, and [generate] so many touch points from a single wall,” she said.

What’s next?

Fall tends to be the busiest time of year for Colossal Media, with back-to-school campaigns and fashion week leading into Q4 holiday campaigns.

As the firm approaches its 20-year anniversary, Colossal employees are thinking about how to redefine the company as a “cultural connector in the community,” not just an OOH advertiser, Edelberg said, while celebrating its success embracing a format with such a storied history.

“We’re just proud that we can continue to offer this as an opportunity for aspiring sign painters and that we can keep this craft and trade alive,” she said.