Bruce Springsteen’s early career spotlighted in new photography book and gallery show

Bruce Springsteen’s early career spotlighted in new photography book and gallery show

NEW YORK — A list of this year’s top grossing concert tours puts Bruce Springsteen and the E Street Band number three on the list behind Taylor Swift, with a take of $1 billion and Beyonce, with more than half a billion.

But those singers were not even born when Springsteen had his first hits, so you have to give The Boss credit for longevity.

A new book and a show at a gallery in New York’s SoHo neighborhood celebrates those early years, before Springsteen and his band became a phenomenon.

I want all of you to join me in a trip back in time to 1978.

I had just graduated from college, was living in New Jersey and listening to a song called “Racin’ in the Streets” over and over again.

It was new music from Springsteen, celebrated then and now, once again, in the photographs of Lynn Goldsmith.

The Boss had met the big man, sax player Clarence Clemons, and announced to the world he was “Born to Run.”

But Bruce Springsteen and the E Street Band had not yet found the land of hope and dreams that lay just a few years ahead of them.

“They weren’t living the high life,” Lynn Goldsmith told me. “They were still doing their laundry, going to the grocery store, trying to pay their bills, and doing what it is they

love to do.”

They had just finished recording “Darkness on the Edge of Town,” as shown in a 2010 documentary fittingly titled “The Promise.”

“And, I thought that I could in some way make his profile more meaningful,” Goldsmith explained.

So the photographer went on tour with him.

“What we’re looking at is backstage before the show,” said Goldsmith, showing me one of the many photographs she took. “Bruce used to practice certain moves, kind of Elvis moves, to warm him up because he was heading out to perform.”

Goldsmith’s new show at the Morrison Hotel Gallery in SoHo, and a big book of photographs out this month, tell the story of a relationship both professional and personal.

“He was my boyfriend, and I wanted him to be successful,” said Goldsmith.

In an introduction to her book, Springsteen writes lovingly of those long ago times when he “played for his life every night.”

“His shows made followers,” said Goldsmith. “His shows made devotees. His show was like going to church.”

“I ain’t a boy,” Springsteen told his true believers. “No, I’m a man. And I believe in a promised land.”

For fans of The Boss, the book is the perfect gift: a book so evocative of a time and place that you can recall Springsteen’s words and music as you turn the pages of this big volume.

Now, I have to admit to being a bit biased about all of this because my long friendship with Lynn Goldsmith has been a wonderful grace note in my life.

It’s in perfect harmony with my love of Bruce Springsteen’s music.

Copyright © 2023 OnTheRedCarpet.com. All Rights Reserved.

Bruce Springsteen’s early career spotlighted in new photography book and gallery show

Bruce Springsteen’s early career spotlighted in new photography book and gallery show

NEW YORK — A list of this year’s top grossing concert tours puts Bruce Springsteen and the E Street Band number three on the list behind Taylor Swift, with a take of $1 billion and Beyonce, with more than half a billion.

But those singers were not even born when Springsteen had his first hits, so you have to give The Boss credit for longevity.

A new book and a show at a gallery in New York’s SoHo neighborhood celebrates those early years, before Springsteen and his band became a phenomenon.

I want all of you to join me in a trip back in time to 1978.

I had just graduated from college, was living in New Jersey and listening to a song called “Racin’ in the Streets” over and over again.

It was new music from Springsteen, celebrated then and now, once again, in the photographs of Lynn Goldsmith.

The Boss had met the big man, sax player Clarence Clemons, and announced to the world he was “Born to Run.”

But Bruce Springsteen and the E Street Band had not yet found the land of hope and dreams that lay just a few years ahead of them.

“They weren’t living the high life,” Lynn Goldsmith told me. “They were still doing their laundry, going to the grocery store, trying to pay their bills, and doing what it is they

love to do.”

They had just finished recording “Darkness on the Edge of Town,” as shown in a 2010 documentary fittingly titled “The Promise.”

“And, I thought that I could in some way make his profile more meaningful,” Goldsmith explained.

So the photographer went on tour with him.

“What we’re looking at is backstage before the show,” said Goldsmith, showing me one of the many photographs she took. “Bruce used to practice certain moves, kind of Elvis moves, to warm him up because he was heading out to perform.”

Goldsmith’s new show at the Morrison Hotel Gallery in SoHo, and a big book of photographs out this month, tell the story of a relationship both professional and personal.

“He was my boyfriend, and I wanted him to be successful,” said Goldsmith.

In an introduction to her book, Springsteen writes lovingly of those long ago times when he “played for his life every night.”

“His shows made followers,” said Goldsmith. “His shows made devotees. His show was like going to church.”

“I ain’t a boy,” Springsteen told his true believers. “No, I’m a man. And I believe in a promised land.”

For fans of The Boss, the book is the perfect gift: a book so evocative of a time and place that you can recall Springsteen’s words and music as you turn the pages of this big volume.

Now, I have to admit to being a bit biased about all of this because my long friendship with Lynn Goldsmith has been a wonderful grace note in my life.

It’s in perfect harmony with my love of Bruce Springsteen’s music.

Copyright © 2023 OnTheRedCarpet.com. All Rights Reserved.

Bruce Springsteen’s early career spotlighted in new photography book and gallery show

Bruce Springsteen’s early career spotlighted in new photography book and gallery show

NEW YORK — A list of this year’s top grossing concert tours puts Bruce Springsteen and the E Street Band number three on the list behind Taylor Swift, with a take of $1 billion and Beyonce, with more than half a billion.

But those singers were not even born when Springsteen had his first hits, so you have to give The Boss credit for longevity.

A new book and a show at a gallery in New York’s SoHo neighborhood celebrates those early years, before Springsteen and his band became a phenomenon.

I want all of you to join me in a trip back in time to 1978.

I had just graduated from college, was living in New Jersey and listening to a song called “Racin’ in the Streets” over and over again.

It was new music from Springsteen, celebrated then and now, once again, in the photographs of Lynn Goldsmith.

The Boss had met the big man, sax player Clarence Clemons, and announced to the world he was “Born to Run.”

But Bruce Springsteen and the E Street Band had not yet found the land of hope and dreams that lay just a few years ahead of them.

“They weren’t living the high life,” Lynn Goldsmith told me. “They were still doing their laundry, going to the grocery store, trying to pay their bills, and doing what it is they

love to do.”

They had just finished recording “Darkness on the Edge of Town,” as shown in a 2010 documentary fittingly titled “The Promise.”

“And, I thought that I could in some way make his profile more meaningful,” Goldsmith explained.

So the photographer went on tour with him.

“What we’re looking at is backstage before the show,” said Goldsmith, showing me one of the many photographs she took. “Bruce used to practice certain moves, kind of Elvis moves, to warm him up because he was heading out to perform.”

Goldsmith’s new show at the Morrison Hotel Gallery in SoHo, and a big book of photographs out this month, tell the story of a relationship both professional and personal.

“He was my boyfriend, and I wanted him to be successful,” said Goldsmith.

In an introduction to her book, Springsteen writes lovingly of those long ago times when he “played for his life every night.”

“His shows made followers,” said Goldsmith. “His shows made devotees. His show was like going to church.”

“I ain’t a boy,” Springsteen told his true believers. “No, I’m a man. And I believe in a promised land.”

For fans of The Boss, the book is the perfect gift: a book so evocative of a time and place that you can recall Springsteen’s words and music as you turn the pages of this big volume.

Now, I have to admit to being a bit biased about all of this because my long friendship with Lynn Goldsmith has been a wonderful grace note in my life.

It’s in perfect harmony with my love of Bruce Springsteen’s music.

Copyright © 2023 OnTheRedCarpet.com. All Rights Reserved.

Portraits of a Place: An Exclusive Interview With Simon Murphy,

Portraits of a Place: An Exclusive Interview With Simon Murphy,

We catch up with photographer Simon Murphy who currently has a major exhibition of his work, having cast his lens on the Govanhill area of Glasgow over the last 20 years. Learn key insights into his methods, how he connected with members of this diverse community, and what advice he would pass on to photographers seeking to embark on long-form documentary projects.

Over the past twenty years, Simon Murphy, an award-winning photographer and lecturer from Glasgow, has photographed members of the community in a small yet diverse pocket of Glasgow. Less than one square mile in size, the area is known for its thriving immigrant communities, and is home to a myriad of independent shops, cafes, and restaurants, adding to the dynamic character of the neighbourhood with its unique blend of heritage and modernity.

Govanhill, once referred to as The Most Demonised Neighbourhood in Scotland serves as the backdrop for some of the most striking and original portraits you are likely to have seen for quite some time. This exhibition of works is a wonderfully positive contrast to the kind of negative stereotypes that often befall working-class neighbourhoods like Govanhill and the people who live there.

As I enter Streetlevel Photoworks; a gallery which I have visited numerous times, the space has been transformed to host the current exhibition. Govanhill is a collection of diverse portraits, all striking for their individuality, but equally tied together by their difference and distinction. Key walls have been adorned with black, as a backdrop that allows these captivating medium format black and white prints to leap out at the viewer.  If you are lucky enough to be in travelling distance of Glasgow in Scotland, this exhibition is well worth a visit. If you are further afield, the exhibition can now be viewed virtually.

Exclusive Fstoppers Interview With Photographer Simon Murphy

I asked Simon 10 questions about his wider work as well as the process of shooting the exhibited images. Get comfortable and read on for an interesting insight into this excellent example of long-form documentary storytelling.

Can you tell our readers a little about your wider photographic practice and your background?

I used to be a postman, and sometimes, I would deliver postcards. The photographs of far-flung places made me wonder what it would be like to travel. One day, I delivered a postcard with a picture of the Beatles on it. It was a lightbulb moment when I realised that it wasn’t only the Beatles who were present but they shared that moment with the photographer. You never see the photographer but they are present in every iconic moment in history, experiencing it and sometimes creating and shaping it. That captured moment inspired me to leave my job in the post and pick up a camera. When I began my photographic career I was drawn to the images of Avedon and Bailey, photographs of musicians, actors, and artists. I love shooting similar subject matter but my heart is with the everyday man on the street. My photographic career properly started with a job for the Herald, the National newspaper of Scotland. That job took me around the world. The experiences and stories I heard shaped me. 

What was the initial spark which drew you to Govanhill, and prompted the beginnings of this project?

The “Govanhill” project began in 2000 when I was a student and living there. Any college assignments were undertaken there because it was convenient. Around 2010, I changed my job and became a lecturer in Photography. I still shot assignments but I felt I needed a personal project to fulfill my creative needs. I needed a project nearby that I could fit into my half day discretionary time. I realized that all the things I loved about my days travelling were actually right there in my doorstep. Govanhill is a small area in the southside of Glasgow. Less than a mile squared but home to around 80 languages. Around 2016, I threw myself into documenting the people of the area. 

Can you elaborate on your methodology during the early stages of the “Govanhill” project and how it evolved over the 20-year duration? Were there specific challenges or discoveries that prompted adjustments in your approach?

When I began the project or rather picked up the project again, I wondered about approach. Would it be captured moments of street photography? Stylised and setup portraits? I tried a few approaches but settled on very informal portraits of chance encounters… people as they are in that moment. The approach goes back to my days as a postman, I wander. The repetition of the postman’s walk got me into a mental state where I was free to dream. That’s when the ideas came and I tuned into another wavelength. I do the same thing with the project, I wander. I walk the same streets repetitively and get myself into a state where I start noticing details. I tune out to tune in. 

Most of my images involve opening myself up to people, strangers. It’s a collaborative dance sometimes lasting only a few minutes but one where lasting relationships might be formed. When I travelled and covered human interest stories in far flung countries like Bangladesh and the DR Congo, there was an obligation, responsibility and care taken with the imagery and stories created. I try and bring the ethics of what I learned into my street portraiture. 

Your chosen medium for this project was black and white film shot with a medium format camera. Does this specific choice contribute to the storytelling and the overall aesthetic of the project?

I don’t believe film is better than digital, but the approach and process is different. I carry a bulky medium format camera on a tripod that cannot be hidden so I have to be very open about who I am and what I am doing. No sneaky approach. I have to shoot less frames from a cost point of view so perhaps I take a little more care at the shooting stage but this also results in me being less experimental. Being less experimental might make the shots look a little repetitive but also gives them a strong and consistent style. There are positives and negatives, but the negatives literally become positives. Shooting film means that I can’t show the sitter the image right away which gives me the luxury of only showing them the best shot. You can easily make a digital shot look like film but you tend not to get the same nostalgic and intrigued reactions from people with a modern digital camera. The camera itself can open the door.

How did you establish a connection with the people featured in your photographs to capture such intimate and authentic portraits? 

When I wander, I am also working on my outlook. It’s a positive project, a celebration of people from all walks of life. When I see someone and there is an internal reaction I take note. What was it I noticed? Why did the person trigger this response in me? I ask myself those questions within milliseconds and also ask myself: what do I love about that individual? I realise that might sound over dramatic but I have seconds to pluck up the courage to approach. When I introduce myself and the person asks me why I want to photograph them? I honestly relate the answers to the internal questions I have just pondered. People read you very quickly so an honest, enthusiastic approach is essential for success.

You have previously described these images as a portrait of a place. Can you explain what you mean by that?

I generally don’t give the back stories of the people I photograph as I am mindful that carelessly chosen words can label a person, sometimes negatively. This is a huge responsibility, especially as the work spreads further. The project isn’t really about individuals in any case, it’s about a place. Govanhill is an intriguing place, a place I love dearly because of its diversity. Collectively the images help form a portrait of the place. In this sense, Govanhill is the character, a multi-faceted, quirky, intriguing, conflicted, contradictory, exciting, cultured, brave and strong individual.

Your first major book ‘Govanhill’ has been described as a one-of-a-kind masterpiece. How did the process of curating images for a book differ from preparing for a gallery exhibition?

I relinquished control. I know that sounds risky but I believe in people and I believe in collaboration. When Primal Scream handed over their songs to Andrew Weatherall, something new and exciting, groundbreaking even, was created: Screamadelica. For the exhibition, I created the narrative and curated but the book was in the hands of the publisher. There were certain images that I insisted be included and the raw material was completely mine, but I trusted them to treat my images with care and also bring something new to the table.

What role do you hope your photographs play in sparking conversations about Govanhill, both within the community and in the broader social and cultural context?

I’m a believer that small actions can create big moments. Ripples can become waves. My initial responsibility is to the individual that I make the photograph of. I want to craft the image well and would like them to be proud of it. If something is done well, others will take notice and the wave begins to swell. If something is done well, people then take the craftsmanship for granted because it does it’s job, then they think deeper about the subject. My hope is that the viewer will now look into the eyes of someone, perhaps from a very different background to themselves, and think about that persons life. Maybe they will conclude that as humans, we are not so different. Maybe they will be more open to conversing with someone new themselves and maybe bridges will be built and doors opened. The purpose of art is not to tell people what to think, it’s simply to get them to think. These thoughts can be a catalyst. Govanhill is a microcosm for people all over the world and these portraits I hope will be relatable to all sorts of people no matter where they live or the circumstances they face.

Has the Govanhill project shaped your broader approach as a photographer, and what lessons or insights have you learned?

I don’t think we are ever the “finished article.” The project combined with my own growth as a person has shaped me and my approach. It’s reinforced my belief in the power of art and photography but also is a constant reminder that if you open yourself to others and push yourself out of your comfort zone, amazing things can happen. The project has enriched my life and taught me so much. 

Having been on this journey for the past 20 years, what would be one piece of advice that you would give to photographers seeking to begin a long-form documentary project of their own?

Ideas come out of the process. The process begins by putting your shoes on and getting to work. If you repetitively and enthusiastically embrace the chance to go out with the camera then the project will come to you. Allow yourself time to meditate on your motives but don’t think too much in case you allow yourself to talk yourself out of making pictures. The camera can change your life so don’t hide it. Embrace who you are, a photographer. Accept that you are constantly learning. Be enthusiastic and humble. Be excellent to one another. 

Many thanks to Simon for sharing his insight into the creation of these captivating images, and for sharing his expertise. The Govanhill exhibition runs until January 27, 2024 in Streetlevel Photoworks and is certainly worth taking the time to visit.

All images used with permission of Simon Murphy.

A Boudoir Photoshoot Empowers a Local Woman Working on Her Bucket List

A Boudoir Photoshoot Empowers a Local Woman Working on Her Bucket List
A boudoir photo shoot was on 82-year-old Louise Jacquet’s bucket list.” data-image-selection=”{“x1″:0,”y1″:0,”x2″:4796,”y2″:3197,”width”:4796,”height”:3197}”>A boudoir photo shoot was on 82-year-old Louise Jacquet's bucket list.

Proving it’s never too late to live the life you want, Louise Jacquet, 82, has been chipping away at a bucket list she began more than 40 years ago, in the 1980s. “I saw so many of my friends declining mentally, and others who were thinking about retiring and doing nothing,” Jacquet says. 

By contrast, for her 60th birthday, she decided to go skydiving. It’s one of many adrenaline-spiking adventures Jacquet, a retired R.N., has embarked on. In the ’90s, she and her then-teenage daughter, Laurie, toured Australia and New Zealand together. “I’d just gotten a divorce,” she says. “I had no money.” Surviving on credit cards, they spent six weeks overseas. They climbed Ayers Rock, or Uluru, a sacred site for the aboriginal Anangu people that’s now closed to the public, and bungee jumped in New Zealand. 

After adventures like those, Jacquet knew the typical golf-and-tennis retirement wouldn’t work. “That wasn’t for me,” she says.

Jacquet is my neighbor, and ever since we met, I’ve been in awe of her. In addition to bungee jumping and rock climbing, she’s exhibited her artwork in galleries, and hand-painted shirts she made have been featured in several high-end New York City shops, including Bergdorf Goodman. After retiring the first time, she took on a second career as director of nursing for an assessment and care planning firm, driving up and down the Suncoast, “from Punta Gorda to St. Pete.” Now retired again, she still crafts and paints. And the bucket list still beckons.

“I’d thought about it over the years, but it never fell into place,” Jacquet says of her boudoir session.” data-image-selection=”{“x1″:-28,”y1″:0,”x2″:4130,”y2″:2773,”width”:4158,”height”:2773}”>image

Earlier this year, Jacquet decided to have boudoir portraits taken. Laurie, now 53, and local photographer Louise Porvaznik, who offers boudoir photography, are friends, and the bucket-list idea was able to become a reality.

Jacquet found a blush-colored baby doll nightgown at Giggles, the adult shop on South Tamiami Trail, that felt just right.” data-image-selection=”{“x1″:0,”y1″:0,”x2″:3076,”y2″:4614,”width”:3076,”height”:4614}”>Jacquet found a blush-colored baby doll nightgown at Giggles, the adult shop on South Tamiami Trail, that felt just right.

“I’d thought about it over the years, but it never fell into place,” Jacquet says of her session. Beforehand, she fussed over which outfit would work best. Back in 1963, she tells me, she stayed at the original Playboy Mansion in Chicago to recover from a train wreck. In those days, nurses rode on long-distance train rides in case medical issues arose, and Jacquet was one of two on that particular train line, which was en route to Florida. The person she was seeing at the time knew Hugh Hefner and suggested she reach out to him about recuperating from the train accident at the mansion.

Jacquet never met Hefner, but when she traveled back up to Illinois, the Playboy Bunnies were warm and welcoming. “One of the girls gave me a green bunny costume—my favorite color!” she says. For the boudoir session, she tried on a green bustier to recapture that moment, “but I didn’t like it,” she says. Undaunted, she paid a visit to Giggles, the adult shop on South Tamiami Trail, and found a blush-colored baby doll nightgown that was just right. 

During the shoot, Jacquet’s confidence shone. “I felt very comfortable and laughed a lot,” she says.

“She was a hoot!” Porvaznik says, adding that it felt like kismet that the two share a first name. “It warmed my heart when Louise said to her daughter, ‘I had an amazing day.'”

Porvaznik took extra care during the session, considering Louise’s mobility and comfort remaining in sustained positions. “I built a guide in my head of which poses would work,” she says. “Louise had also seen my portfolio and knew she wanted a lying-down pose.”

During the shoot, Jacquet’s confidence shone. “I felt very comfortable and laughed a lot,” she says.” data-image-selection=”{“x1″:-33,”y1″:0,”x2″:4983,”y2″:3345,”width”:5016,”height”:3345}”>image
“Laurie posted a couple of the pictures on her personal Facebook page. Women commented, ‘You’re so brave! You go, mama!’ and men said, ‘You look amazing!'” Jacquet says. “At 82, that does a lot for my ego”” data-image-selection=”{“x1″:0,”y1″:0,”x2″:4391,”y2″:2927,”width”:4391,”height”:2927}”>

I asked Jacquet what the feedback was like considering the prudishness that often surrounds older women’s sexuality. 

“Laurie posted a couple of the pictures on her personal Facebook page. Women commented, ‘You’re so brave! You go, mama!’ and men said, ‘You look amazing!'” Jacquet says. “At 82, that does a lot for my ego. I’m of the generation where to look perfect, you had to be thin.” She tells me that when she looks back on vacation photos from when she was younger, she’s not sure why she didn’t feel sexy. “It’s been a battle,” she says.

“Us women need to love ourselves,” Porvaznik says. “Boudoir isn’t just about a sexy picture, it’s a bit of therapy, too. It transforms women. I love it. I don’t feel there’s an age where any woman should stop feeling sexy.”

“We’ve come a long way,” Jacquet says.

Monochrome Magic: Unveiling the Depths of Black and White Photography

Monochrome Magic: Unveiling the Depths of Black and White Photography

In the ever-evolving world of photography, black and white imagery holds a timeless appeal. For photographers, understanding when and why to choose black and white over color is not just a technical decision but an artistic one, deeply connected to the soul of their work.

Coming to you from Christian Irmler – Landscape Photography, this excellent video tutorial delves into this intriguing aspect of photography, highlighting not every scene or composition is suited for black and white, yet some images are elevated by this choice. Irmler emphasizes that photography is about capturing the soul of a place, not merely replicating reality. In this context, black and white photography becomes a powerful tool to craft a piece of art, where the content of the composition reflects the essence of the scene. By removing color, elements like lines, shapes, and patterns become more defined, focusing the viewer’s attention on the essential parts of the image. This exclusion of color can transform an ordinary scene into something extraordinary, underscoring the mood and emotion inherent in the subject.

Moreover, the video touches upon the technical side of black and white photography, explaining how it revolves around contrasts. In the absence of color, contrasts in luminance become crucial, shaping the elements in the photograph. High contrast and tonality can add dynamism to an image, while a more harmonious tonal range can convey tranquility and subtlety. Irmler provides examples of how color can either enhance or detract from the narrative of an image, illustrating the impact of converting to black and white on the story being told.

Photographers seeking to explore the depths of their creative expression will find Irmler’s expertise enlightening. He not only provides practical tips and insights but also inspires a deeper appreciation for the artistic choices behind black and white photography. Check out the video above for the full rundown. 

And if you really want to dive into landscape photography, check out our latest tutorial, “Photographing the World: Japan With Elia Locardi!” 

Beautiful Holiday Ad Celebrates the Emotional Power of Photography

Beautiful Holiday Ad Celebrates the Emotional Power of Photography
[embedded content]

A new Christmas-themed Toyota commercial focuses less on the company’s automobiles and more on the power of photography.

The new ad, “Present from the Past,” was created by the advertising agency Saatchi & Saatchi and directed by Lisa Gunning. The ad, which clocks in at 90 seconds in its longest cut, tells the story of a young woman who received a thoughtful gift from her grandmother: a vintage camera and the photos the now-elderly woman had captured many years ago.

Toyota Christmas ad celebrates photography and features Pentax Spotmatic film camera

Toyota Christmas ad celebrates photography and features Pentax Spotmatic film camera

“My darling granddaughter. When I was your age, I was given this camera. May it capture your big, beautiful life the way it did mine,” the grandmother’s voice narrates as her granddaughter opens the gift.

The young woman takes her gift on a road trip and recreates her grandmother’s old photos, capturing new versions in all the old haunts. She then puts her recreated photos alongside her grandmother’s originals in a photo album and gifts the album to her grandmother, completing a nostalgic circle of photography.

Toyota Christmas ad celebrates photography and features Pentax Spotmatic film camera

Toyota Christmas ad celebrates photography and features Pentax Spotmatic film camera

Toyota Christmas ad celebrates photography and features Pentax Spotmatic film camera

Toyota Christmas ad celebrates photography and features Pentax Spotmatic film camera

The commercial is nice enough on its own and does a beautiful job demonstrating the emotional impact that photography can have in real life. However, this is PetaPixel, so the precise camera model used in the ad matters.

PetaPixel Staff Writer Phil Mistry was quick to identify the featured camera. It is an Asahi Pentax Spotmatic (screw mount) camera with a Super-Takumar 55mm f/1.8 lens. Mistry adds, “That wooden tripod without a head would never have been used with a Spotmatic!”

The Pentax Spotmatic camera is a perfect choice for the ad, and surely no accident as it was an iconic camera that proved very popular with beginner photographers in the 1960s and 70s.

In a 2018 article, Cody Schultz wrote on PetaPixel that his photography journey started with a gifted Pentax Spotmatic. The camera was “simple to use,” leading to Schultz falling in love with film. Undoubtedly, the Spotmatic had a similar effect on people decades ago.

Toyota Christmas ad celebrates photography and features Pentax Spotmatic film camera

Toyota Christmas ad celebrates photography and features Pentax Spotmatic film camera

Toyota Christmas ad celebrates photography and features Pentax Spotmatic film camera

Alongside the new commercial, Toyota has partnered with the non-profit organization 100Cameras to sponsor photography programs for 10,000 students in the next year.

While it is easy to be jaded regarding commercials, and the commercial’s overall aim is to sell vehicles, the ad also sells photography’s storytelling power. Photography captures lives and connects people across generations. As long as there are cameras and images, history stays alive.


Image credits: Screenshots from Toyota’s new ad, created by Saatchi & Saatchi.

Cleveland, Athens photographers win spots in 2024 Tennessee Wildlife Federation calendar

Cleveland, Athens photographers win spots in 2024 Tennessee Wildlife Federation calendar

Pardon Brenda Gilbert, of Cleveland, Tennessee, and Frank Snyder, of Athens, if they pause a little longer on certain months of the 2024 Tennessee Wildlife Federation calendar. Both have photos featured on the pages.

(READ MORE: How a Tennessee organization is helping manage wildlife while feeding the hungry)

Gilbert, a nurse practitioner in private practice, and Snyder, senior vice president with SouthEast Bank, are among 17 photographers represented in the calendar, which includes wildlife and landscapes from across the state. Theirs are among the featured monthly photos — Gilbert for April and Snyder for October.

Lauren Whitmire, communications coordinator for the federation, said the winning images in the ninth annual contest were selected from more than 2,300 submissions received from 262 photographers in seven states.