• vivo and ZEISS bring joint R&D to the V series for the first time.
• Each rear camera on V30 Pro offers professional imaging quality that meets ZEISS Optics standards.
• The slim and powerful V30 Pro comes in stunning new color themes.

SHENZHEN, China, Feb. 28, 2024 /PRNewswire/ — vivo, a leading global technology company, today introduced V30 Pro, the first V series smartphone to feature a vivo ZEISS Co-Engineered Imaging system, elevating smartphone portrait photography to a new level. The new device boasts a ZEISS Triple Main Camera and ZEISS Style Portrait, allowing users to capture professional-quality portraits with ease. V30 Pro combines cutting-edge technology with stunning design, featuring new outstanding color themes and textures. As one of the slimmest phones with a 5000 mAh (TYP) battery in the V series, V30 Pro ensures users stay connected all day long in style. And, with a large battery, bright display and a 4 nm Flagship Chip, V30 Pro delivers excellent performance for reliable daily use, smooth mobile gaming and immersive entertainment.

“We are thrilled to expand our imaging collaboration with ZEISS and bring our joint expertise to the V series for the first time. With each of the three rear cameras offering professional-grade imaging quality that meets ZEISS Optics standards, users can expect an exceptional portrait photography experience,” said Yongduan Zhou, General Manager of Overseas Products. “V30 Pro boasts a large-capacity battery in a sleek frame, with stunning new color themes for a perfect blend of style and performance.”

V30 Pro meets ZEISS Optics standards, enabling professional-level photography

vivo and ZEISS are now bringing their joint innovation to the V series for the first time. Together, vivo and ZEISS integrate cutting-edge optical technology with adapted smartphone design to bring advanced mobile imaging technologies to vivo smartphone users. The joint efforts span optical design specification and selection, implementation, as well as verification and validation of the imaging system and related features, such as ZEISS Style Portrait, ZEISS Natural Color and more.

V30 Pro, co-engineered with ZEISS, features ZEISS Triple Main Camera, meaning each rear camera on the smartphone meets the ZEISS Optics standards for professional-grade image quality.

V30 Pro is the first smartphone to feature a 50 MP Professional Portrait Camera, offering a 50 mm focal length for more realistic and vivid portraits. The overall perspective closely aligns with the human eye’s natural viewpoint, preventing distortions for a more natural appearance. With a significant increase in pixel count, now four times greater than the previous 12 MP portrait camera, V30 Pro can capture richer details in portraits, rendering even the finest strands of hair. Additionally, the 2x zoom allows for excellent portrait quality, even from a distance.

The 50 MP AF Ultra Wide-Angle Camera offers 119° Ultra Wide-Angle Perspective^[1], perfect for group shots or beautiful landscape photography. It is the V series’ first 50 MP ultra wide-angle camera equipped with Auto Focus, offering 6.25 times the pixel count of an ordinary 8 MP wide-angle camera. It also features AI Group Portrait for clear group portraits of up to 30 people.

The rear camera setup is complete with a 50 MP vivo VCS True Color Main Camera that captures true colors with exceptional clarity in low-light conditions. The vivo-exclusive Camera-Bionic Spectrum (VCS) transforms the light intake from a quantitative change to a qualitative one, allowing the sensor to receive raw information that is increasingly closer to what is perceived by the human eye.

The 50 MP VCS True Color Main Camera boasts a 1/1.49″ sensor, the largest sensor in V series, supported by powerful Optical Image Stabilization, enabling users to capture clearer and brighter pictures at night.

V30 Pro provides users with the flexibility to customize color profiles according to their preferences. The vivo Color System Professional Colors feature offers three distinct color profiles. ZEISS Natural Color is a joint effort by vivo and ZEISS to capture colors that are true to what the human eye sees. This profile is ideal for professional users who require room for post-editing and users who prefer a more authentic look. vivo Vivid Color is a vibrant color profile refined over four years based on user preference. vivo Textured Color offers rich and delicate color expressions to capture the mood of the moment.

Iconic photography style

vivo has teamed up with ZEISS to introduce ZEISS Style Portrait to V30 Pro. ZEISS Style Portrait offers six different portrait style bokeh options inspired by the distinctive bokeh look of iconic ZEISS lenses. These include ZEISS Biotar, Sonnar, Planar, Distagon, Cinematic Style Bokeh and ZEISS Cine-Flare Portrait.

V30 Pro introduces ZEISS Cinematic Video Bokeh, bringing an iconic cinematic style to videos. It features a unique cinematic aspect ratio of 2.39:1, adding a movie-like look and feel, and uses advanced AI-based depth calculations to achieve a more natural bokeh effect.

In addition, with ZEISS Border Watermark, users can now apply customized frames with photo parameters, adding an artistic touch to their photos while showcasing the vivo ZEISS Co-engineered Imaging System.

Professional Aura Light Portrait, your portable photography studio

V30 Pro brings an enhanced Aura Light Portrait with softer light, smart adjustment for close-ups and distant photos, and intelligent cool and warm light adjustment based on the subject’s surroundings to ensure color consistency.

Aura Light provides softer yet more powerful lighting for portraits compared to standard flash. Its light-emitting area is 19 times larger and 50 times softer^[2], allowing users to capture delicate details for stunning portraits. V30 Pro also comes with an integrated Smart Color Temperature Adjustment that intelligently identifies and adjusts the color temperature based on the subject’s surroundings, preventing issues such as color casting and blurring of facial features often caused by environmental light.

V30 Pro further simplifies portrait photography with Distance-Sensitive Lighting that adjusts the Aura Light brightness level based on the subject’s distance in real-time with centimeter-level precision. The light is softer and more uniform when the subject is close and clearer and brighter when the subject is far.

Aura Light supports a range of new modes, such as Aura Light Portrait Video and Aura Light Food Mood, encouraging users to explore their creativity. Aura Light Portrait Video works with the smartphone’s powerful Hybrid Image Stabilization (OIS + EIS) to capture perfectly lit and clear videos even in low light.^[3] Aura Light Food Mood challenges even the most complex restaurant lighting to help users capture bright, textured, and appetizing food photos with a single tap.

Ultra-slim design and stunning new color options

V30 Pro maintains the V series’ signature slim design language while providing exceptional battery performance with its 5000 mAh (TYP) Battery. To achieve this, V30 Pro leverages an industry-leading One-Piece Encapsulation Technique that involves reconfiguring the battery casing to make it thinner, creating additional space for the battery cells. Additionally, V30 Pro has improved its 3D Curved Screen design for a better in-hand feel and grip, further enhancing the user experience.

The rear camera module is designed with the View Catcher concept in mind, reflecting the phone’s powerful photography features. It boasts a sophisticated 2.5D Glass Lens with a polished metal bezel that is fine-tuned using a diamond cutting technique for an elegant and refined look.

The innovative Color, Materials and Finish design brings a new visual and tactile experience to V30 Pro with outstanding new color themes. The Bloom White edition has a stunning 3D Petal Pattern created using photolithography, adding an incredible 13 million lines to the phone’s surface. Waving Aqua uses a Rippling Magnetic Particle process, integrating tens of thousands of tiny magnetic particles into flowing resin for a unique rippling effect with a greenish-blue hue. Lush Green uses the iconic Color Changing technology of the V series, bringing an elegant green shade that transforms into a deep blue hue under UV light. Finally, V30 Pro is also available in the elegant Noble Black version for those who prefer a more classic look.

All-day smooth and powerful performance

V30 Pro provides a powerful gaming and immersive entertainment experience, combining a large battery, a powerful chipset, and a stunning bright screen.

The large 5000 mAh (TYP) battery, supported by the Super Battery Saver, provides up to 20 days of standby time and can be fully charged in just 46 minutes^[4] using the 80W FlashCharge^[5] for smooth daily use. V30 Pro has also introduced leading battery technology that doubles its battery lifespan. The battery health remains above 80% even after 1600 charge-discharge cycles, maintaining a battery lifespan of four years.^[6]

For heavy-use tasks and gaming, V30 Pro boasts a powerful 4nm Flagship Processor and enhanced 12GB+12GB Extended RAM, ensuring lag-free operation. The device also features an Ultra Large Cooling System with a large vapor chamber of 3002 mm², achieving multi-layer efficient heat dissipation for peak performance. With 11 built-in temperature sensors for real-time detection, V30 Pro remains smooth and stable.

V30 Pro boasts a 1.5K Ultra Clear Sunlight Display for an immersive entertainment experience with an ultra-clear AMOLED display, 3D curved screen and a 120 Hz refresh rate. With peak local brightness of 2800 nits, 213% higher than the previous generation, and maximum overall brightness of 1200 nits, users can enjoy screen content in strong sunlight. The display prioritizes eye protection and comfort with flagship-level features and has received SGS eye protection certification.

V30 Pro has a Comprehensive Cushioning Structure for lightweight durability. It features “Schott α” glass screen protection and raised metal bezels that shield the camera module. Reinforced sides and customized aluminum alloy corners increase the device’s overall strength, making it visually stunning and impressively tough. V30 Pro has an IP54^[7] rating for dust and water resistance.

Pricing and availability

V30 Pro will be available in over six markets, including India, Indonesia, Thailand, Malaysia, Philippines, and Taiwan. The availability, pricing, and specifications may vary based on local market conditions and consumer preferences. Visit vivo’s official website for more information about pricing and color availability. 

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen,* user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

*”Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news   

SOURCE vivo

What you need to know

• The V30 Pro is the latest in the ‘V’ range of phones from Vivo.
• The phone comes with a ZEISS Triple Main Camera and ZEISS Style Portrait, which promises “professional-quality portraits.”
• The V30 Pro will only be released in some markets when it launches.

On February 27, Vivo unveiled the V30 Pro, its latest mid-range handset and the first in the ‘V’ series of phones to benefit from ZEISS innovations. According to the press release, the V30 Pro features a “Vivo ZEISS Co-Engineered Imaging system, elevating smartphone portrait photography to a new level.”

The camera features promise to be the standout of the new handset – incorporating a 50MP selfie camera, a 50MP ultra-wide camera, and a 50MP main camera. There’s plenty of supporting trickery to help you get the best possible pictures as well – including a color temperature sensor, a larger light sensor for low-light conditions, and an improved Aura Light Portrait to allow for greater light adjustment to get your pictures just right.

According to Vivo, the portrait camera features a 50mm focal length “for more realistic and vivid portraits” as well as significantly increasing the pixel count from the previous 12MP portrait camera found on the V29. The wide-angle camera is the V series’ first to come equipped with Auto Focus and introduces an AI Group Portrait mode that Vivo says will work for groups of up to 30 people.

The collaboration with ZEISS also sees Style Portrait being introduced to the handset. This offers six different portrait-style bokeh options and also offers ZEISS Cinematic Video Bokeh, which “uses advanced AI-based depth calculations to achieve a more natural bokeh effect.”

Yongduan Zhou, general manager of overseas products, said that “with each of the three rear cameras offering professional-grade imaging quality that meets ZEISS Optics standards, users can expect an exceptional portrait photography experience.”

Alongside the camera, the V30 Pro has a large 5000 MAh battery that Vivo claims will provide up to 20 days of standby time and supports 80W charging, which means the battery could be fully charged in as little as 46 minutes. Additionally, the battery’s lifespan has been doubled, meaning battery health will remain above 80% for up to 1600 charging cycles, which roughly equates to four years of usage. 

This supports a 120Hz AMOLED display with peak local brightness of up to 2800 nits and maximum overall brightness of up to 1200 nits, which should make the screen easier to see even in bright sunlight. 

Supporting all this is a new flagship processor with 12Gb of RAM. To help keep things cool, an ultra-large cooling system with a huge vapor chamber of 3002 mm2 to improve heat dissipation is built-in. There are also 11 temperature sensors to help keep track of the phone’s condition in real time.

Vivo has confirmed four colorways for this series: Bloom White, Waving Aqua, Lush Green (which transforms into a deep blue under UV light), and Noble Black. So, there should be a color option to suit just about anyone.

Vivo is yet to confirm either a price or release date for the V30 Pro. Still, the company has confirmed that the phone will be available in “over six markets, including India, Indonesia, Thailand, Malaysia, Philippines, and Taiwan. The availability, pricing, and specifications may vary based on local market conditions and consumer preferences.” 

Where do you start with someone like Howard Schatz? After initially working as an eye surgeon, Howard went ‘all-in’ on becoming one of the worlds best sports photographers, and onto what would be an incredibly prolific photographers that you will ever encounter.

His work transcends the sport arena and explores the human form with spell binding studio work that utilises so many skills including underwater, multi-strobe and fascinating long exposures.

He has already published 24 photography books, featured in countless exhibitions, campaigns and awards. He’s even been a judge for our inaugural Capture Awards!

Released at the end of 2023 is his latest photography book ‘Pairs’. It’s an exploration of the relationship between two subjects and the visual, graphic, emotional, social, physical and even spiritual dynamic that results from the pairing.

It features an incredible range of people from athletes to movie stars to dancers, artists, models and other interesting characters.

When quizzed on what the book is about, Howard has said “I am in search of the electric, sometimes eccentric and always compelling connections possible with a combination of two whether dancers, athletes, mothers and newborns, gymnasts and even inanimate objects. Sometimes they were brought together intentionally: I’ve found other images that speak to each other in ways I had not previously noticed. The connections are sometimes subtle, sometimes not.

I’ve scoured for pairings of every sort. Not necessarily the Shakespearean form of heroic couplets, but couplets nevertheless. I have tried to look for both the unexpected and the unusual in my art. A photographic odyssey into the world of twos is a natural outgrowth of my ongoing search for surprise and delight. I continue to make new images in pursuit of this quest.”

You can see more of Howard’s incredible work on his website, or purchase the Pairs book here.

TOKYO – February 27, 2024 —

FUJIFILM Holdings Corporation (President and CEO, Representative Director: Teiichi Goto) announces the acquisition of the highly esteemed FUJIFILM Photo Collection II, consisting of 53 exquisite original prints, which capture the human experience, to commemorate the Fujifilm Group’s 90th anniversary. These photographs created by renowned international photographers, who are among the giants of world photography in the 20th century. From April 26 to May 16, “FUJIFILM Photo Collection II – Capturing the Human Experience: World Photography in the 20th Century“ will be held at FUJIFILM SQUARE, in Tokyo, Japan.

In 2014, on the occasion of its 80th founding anniversary, Fujifilm collected 101 selected photographs by 101 photographers from the end of the Edo and Meiji periods (mid of 1860~) to the present day as the “FUJIFILM Photo Collection*1”. The collection has been exhibited at more than 20 locations, including FUJIFILM SQUARE and museums nationwide, and has been used to convey their artistic value to more than 200,000 people, as well as to promote a systematic understanding of the history of Japanese photography.

Portrait photography is considered to be the starting point of the photography and the strongest motivation at the dawn of photography. Throughout the history of photography, in which many new techniques have been evolved, portrait photography has always been and continues to be at the center of people’s interest.

Works in the FUJIFILM Photo Collection II

Alfred Stieglitz, The Steerage, 1907

W. Eugene Smith, The Walk to Paradise Garden, 1946
© 1946, 2024 The Heirs of W. Eugene Smith

August Sander, Aviator, 1920-28

The photographs above are works by Alfred Stieglitz (1864-1946), known as the “father of modern photography,” W. Eugene Smith (1918-1978), a humanist photographer and photojournalist, and August Sander (1876-1964), a great German photographer.
In addition, “FUJIFILM Photo Collection II” includes the largest number (15) of works by the master of portraiture, Yousuf Karsh (1908-2002), whose profound portraits of world-famous people were so well received that “having your portrait taken by him was seen as proof of celebrity”. The exhibition consists of 53 works of great historical value, taken by 20 photographers who have left their mark on the history of world photography in the 20th century, including works by Elliott Erwitt (1928-2023), a photographer who has continued to shoot works that are beloved by many people through the ages.

Fujifilm will carefully preserve these works of timeless value as FUJIFILM Photo Collection II, and exhibit them in Japan and abroad.

On the occasion of its 90th anniversary on January 20, 2024, the Fujifilm Group established the Group Purpose: “Giving Our World More Smiles”. Through the “FUJIFILM Photo Collection II,” it will continue to communicate the intrinsic value of photography on a global scale, and contribute to enriching people’s hearts and fostering connections, as well as “Giving Our World More Smiles”.

• 1 The collection and exhibition activities of the FUJIFILM Photo Collection, together with the operation of the Fujifilm Photo Salon and the Museum of Photographic History, received the “Art of the Moment Award” for excellence at the Mecenat Awards 2018 organized by the Japan Corporate Mecenat Association.

1. Exhibition overview

Title

Exhibition to Commemorate 90 Years of Fujifilm Group
FUJIFILM Photo Collection II
Capturing the Human Experience: World Photography in the 20th Century

Period

April 26(Fri) – May 16(Thu), 2024
10:00–19:00 
(The exhibition opens at 11:00 on the first day, and closes at 14:00 on the final day. Last admission is ten minutes before closing.)
Open every day
Please note that, due to the circumstances, days, hours,
and galleries to be opened is subject to change without notice.

Place

FUJIFILM SQUARE (Tokyo Midtown West)
7-3 Akasaka, 9-chome, Minato-ku, Tokyo, 107-0052, Japan
Phone +81-3-6271-3350 (10:00–18:00)
URL https://fujifilmsquare.jp/en/

Admission fee

Free

• This is a Mecenat exhibition and is open to the general public for free.

2. Number of works

53 works

3.Photographers

Ansel Adams, Manuel Álvarez Bravo, Harry Callahan, Henri Cartier-Bresson, Imogen Cunningham, Bruce Davidson, Elliott Erwitt, Walker Evans, Emmet Gowin, Yasuhiro Ishimoto, Yousuf Karsh, Jacques Henri Lartigue, Steve McCurry, Arnold Newman, Martin Parr, Sebastião Salgado, August Sander, W. Eugene Smith, Alfred Stieglitz, Edward Weston (A total of 20 artists in alphabetical order)

Organizer: FUJIFILM Corporation
Supporter: Minato City Board of Education
Planning: Photo Classic

Works on display

Alfred Stieglitz, The Steerage, 1907

W. Eugene Smith, The Walk to Paradise Garden, 1946
© 1946, 2024 The Heirs of W. Eugene Smith

August Sander, Aviator, 1920-28

August Sander, Photographer’s Wife [ Anna Sander], ca. 1902

Walker Evans, Penny Picture Display, Savannah, 1936

All works other than those listed above will also be exhibited.

Notes

Please refrain from using the photography data in this press release for secondary purposes without our permission. If you are interested in using the photography data, please contact to FUJIFILM SQUARE Public Relations office.
TEL:81-3-6271-3350 (Weekday 10:00~18:00 JST) e-mail：square@fujifilm.com

We kindly ask you to follow the general instructions below when incorporating the photography data into your materials.

1. The purpose to use the photography data is limited to the announcement of “FUJIFILM Photo Collection II” exhibition. After the use, it should be discarded.
2. Please refrain from trimming the photography data.
3. Please credit the photography data appropriately, such as the photographer’s name and the photography title.
4. Please refrain from superimposing text over photographs.

Contact

Media Contact

FUJIFILM Holdings Corporation
Coprorate Communications Division
Public Relations Group

+81-3-6271-2000

• Please note that the contents including the product availability, specification, prices and contacts in this website are current as of the date of the press announcement and may be subject to change without prior notice.

Release ID: 89122645

In the event of encountering any errors, concerns, or inconsistencies within the content shared in this press release, we kindly request that you immediately contact us at error@releasecontact.com. Our dedicated team will be readily accessible to address your feedback within 8 hours and take appropriate measures to rectify any identified issues or facilitate press release takedowns. Ensuring accuracy and reliability are central to our commitment.

There’s something about the way that film recipes look that gives us all spellbound. It’s seriously almost like we were cursed by the wizards of photography to believe that every time we see film photos, we’d fall madly in love. It’s part of the reason why Fujifilm cameras are so appealing. And it’s also why Lumix is growing in popularity with the Real-Time LUT feature. But Canon has just never truly embraced it as something of their own. But luckily, you don’t need to rely on Canon for this. Instead, there are film styles out there that you can load up on various cameras. In fact, I loaded them up into a camera dating back all the way to 2017.

Film Recipes on Canon Cameras

To get film recipes on Canon cameras, you need a few things. First, if you’re using an interchangeable lens camera, you need the EOS Utility version that supports it. For everything that I did, I used EOS Utility 3. For clarity, I did this process of getting film recipes on Canon cameras in January 2024.

Make sure that your camera will connect to your computer. Honestly, I’d recommend using a cable here. I’m also using a Mac, which present it’s own problems, but this is all still doable.

I did some research on YouTube, Flickr, and articles. Then I found Thomas Fransson, who makes some of the best film recipes for Canon cameras. He’s got a whole store of things that you can choose from, and he even lets you set your own price with them. I paid him a dollar each for the three that I purchased — and hopefully, the Phoblographer will probably get him a lot more. But I thought that it should be known that, yes, I indeed did pay for these.

I purchased the Portra, Krowdac, and Fuji Pro Negative styles. After unzipping the files, I loaded them all onto my cameras.

The Cameras I Used

I’ve got several Canon cameras around the office. The Canon EOS R3 and the Canon EOS R5 get the most use from me. When I’m photo walking, I’ll use the Canon EOS R or the Canon G1x Mk III. And if I’m shooting wildlife, I’ll use the Canon EOS R7. I use the Canon EOS R8 for web streaming. All of these cameras were able to easily load the film recipes.

So how do you get the film recipes on Canon cameras?

• Download the recipes from Thomas’s store
• Unzip them until they can’t be unzipped anymore
• Open up EOS Utility, whatever version is the latest
• Connect your camera to your computer via a cable
• Choose to adjust the camera styles
• Add three user-defined styles one at a time.
• Close the software and go shoot.
• If you’re using a camera that doesn’t have an interchangeable lens, then download the Canon Picture Style Registration tool from Canon Hong Kong’s website.

Make sure that you’ve got the right cable. Sometimes, one cable works better than another. Also, remember that the picture style only affects the JPEG output, not the RAW files. You can further customize them in the camera if you wish. Sometimes I only shoot in tungsten or daylight. At other times, I use the auto-image optimization. It’s totally possible to not have to do any post-production at all if you’re using the exposure simulation mode. And even so, you can generally trust the color science. Experiment around and play with them to see how they react to different lighting scenarios.

I also really like adding in a Pro Mist filter for extra vibes.