How Not To Fail as a Photographer in 2024

How Not To Fail as a Photographer in 2024

Having a profitable photography business may seem especially difficult right now, but there is hope out there. By following this quick guide, you can give yourself the best possible chance of success in 2024.

Being a photographer for hire can be a daunting task even for seasoned professionals. That’s why now, more than ever, it’s vital to have a plan of action in place to increase your chances of success. The good news for us is that photographer and educator Justin Mott has distilled down his 20+ years of experience in the industry to talk to us about the best way to stay afloat in the coming years.

The video starts with Mott talking about being mentally prepared for having a successful photography business and how important it is to understand the challenges ahead and how best to strategize for them. This one point alone is worth its weight in gold and is often missed when it comes to talking about building a photography business. Without a clear view of the landscape, it’s impossible to navigate the choppy waters that we find ourselves in.

Mott also talks about the biggest elephant in the room right now, and that is how AI is likely to impact the industry going forward. He suggests selecting areas of photography that are more likely to be resilient to AI and offers some examples such as wedding and portraiture which may fare better than the likes of stock and product photography. Seeking new opportunities and being open to change has always been the best way for photographers to stay ahead of the competition and is a valuable approach for any creative to have.

While this video is aimed at photographers starting in 2024, I do think Mott’s thoughts and insights are valuable to photographers at any stage of their career. His video goes through everything from selecting genres, and important skills to learn as a photographer, to the mundane business tasks we all must get used to doing. For just under fifteen minutes of your time, this video is the kind of clear-headed motivational talk we all need to hear from time to time.

What are your thoughts on the photo industry in 2024? What’s your plan of action to stay afloat? We’d love to hear your thoughts in the comments below.

LA Based Architectural Photographer Stephen Paul Talks Reflections, Editing, and More on His Shoot for Maison Trouvaille

LA Based Architectural Photographer Stephen Paul Talks Reflections, Editing, and More on His Shoot for Maison Trouvaille

Project of the Week

Today on Project of the Week, we’re checking out a beautiful and unique office space by photographer Stephen Paul. Stephen specializes in architectural photography and is based out of Los Angeles. His project is Maison Trouvaille’s Rhode Skin. Here you’ll find well-controlled reflections, great materiality, lots of mood, and beautiful light. Let’s jump on in and check out Stephen’s work!

Stephen kicks things off by saying “I was hired by the interior design firm, who I’ve worked with before, to photograph the space. I knew it was an office, but there was no scout ahead of time. I packed all my equipment & was glad I brought it all!”

I asked Stephen a bit about the shoot day, and he replied “The shoot was overall smooth. The biggest issue was working around some of the employees moving in and out of their offices.  I had to keep an eye out for their offices. We also had to remove all products/labels for licensing reasons. We shot around 4 hours for a total of 10 images, one of which only took 15 minutes. There were 6 of us including myself, the stylist & the design team. Everyone helped as they always kindly do. They had also started styling before my arrival so all of that helped speed things up.”

One challenge Stephen ran into on this shoot was the sheer quantity of reflections. He mentioned “On top of the large mirrors, everything was separated by glass walls & there was artwork in glass frames. I was able to mitigate it through composition first & foremost. I avoided using the strobes when it was too problematic. (I think I only used them to light the left curtain of the conference room). Then I had my 8×8 silk & interchangeable tarp to flag certain areas for different frames.

I also took multiple frames with lights on & off to later use. Finally, good ‘ol post. Fortunately, the curtains were easy to stamp and even place on certain small areas that didn’t have them or were open in an office being used & then painting in the frames where lights on caused the reflections.”

Stephen shares “[This] was my first shoot in a space like this. It was very raw & very limited natural light in the main area. I was unable to use strobes most of the time. I had to be very patient with people in & around the space.  It was a good test and overall experience. I know it’s being photographed for publication soon by another photographer. I’m looking forward to seeing those images & imagine I’ll have some personal lessons there to go over.”

Stephen mentioned that his client had requested their own look in post-processing that is different than his typical style. I asked Stephen a bit about this — I was curious to know how he handled his client’s request for a very different edit than what he initially delivered. Is this a typical request? Was there anything folks should know about handling similar requests from clients?

He shared, “After delivery, weeks later due to Holidays, I received an email on whether or not the images were edited. I sent over some before/after screenshots as examples which was followed up by a reference image they had on their board that was warm with wood & sun-drenched. It was extremely different from the dark concrete, cool, neutral space I walked into.

After a call with the founder & principal designer, I went ahead & changed the color to match their reference — or as much as I could. I always try to document the space as it is in life (the exception would be using lights to make the frame more dynamic), but as my wife keeps reminding me that’s often not what people want. I’d be curious to hear what other photographers think about this & how they handle it. It’s worth a larger discussion.”

A massive thank you to Stephen for sharing this project with us. Catch more of Stephen’s work at stephenpaulphoto.us and on Instagram @stephen.paul.

If you have a project you’d like to be considered for Project of the Week, you can submit it here.

5 Questions for Felix Art Fair Cofounder Dean Valentine About Los Angeles’s Buzzy Art Market

5 Questions for Felix Art Fair Cofounder Dean Valentine About Los Angeles’s Buzzy Art Market

This article is part of the Artnet Intelligence Report Year Ahead 2024. Through in-depth analysis of last year’s market performance, the new edition paints a data-driven picture of the art world today, from the latest auction results to the artists and artworks leading the conversation.

read the report

What three words describe the state of Los Angeles’s art market?
Global art hub.

Where is Los Angeles’s art market headed in 2024?

We’re at a particularly vibrant moment for L.A. There’s the whole raft of new galleries that have opened—some local, some national, and some international. It feels in some ways that the art world here has doubled in size in the space of a year.

Everyone is very eager to see LACMA’s expansion, and the Hammer has been firing on all cylinders. People are very excited about [the Hammer biennial] “Made in L.A.” There seem to be some new collectors out there. All of it is good.

This energy out West has been chattered about for years. Do you think it’s safe to say Los Angeles has irrevocably arrived, so to speak?

From a historical point of view, there’s always a little bit of skepticism, because L.A. has had moments before where it looked like things were really about to explode, and then they didn’t. It went the other way, or it just petered out. And some of these galleries [coming to L.A.] haven’t opened yet or even been built. So we’ll have to see. The question has always been if there’s a large enough collector base here to sustain multiple large galleries. That remains to be seen.

But I don’t think the collector base is the rationale for why a lot of these galleries moved out here. They wanted to be closer to the artists they show or want to show, and it makes sense from a cost-benefit perspective. But there needs to be some kind of collector base who provides the energy, because otherwise you’re just relying on art fairs. There’s reason to be excited. I don’t think there’s any other place that’s seen this kind of growth.

The scene at the 2023 Felix Art Fair at the Hollywood Roosevelt Hotel in Los Angeles. Photograph by Casey Kelbaugh.

The scene at the 2023 Felix Art Fair at the Hollywood Roosevelt Hotel in Los Angeles. Photograph by Casey Kelbaugh.

Why hasn’t it happened before?

The issue with L.A. is that the artists were always here, and the creativity was here. But the art world infrastructure was lacking. All that seems to be catching up now.

Where does Felix Art Fair, which you run along with Mills Morán, come into play within this new landscape?

Felix is in our fifth year. We don’t really want to expand, and we can’t actually because of the hotel format that we have. We can’t just magically make rooms appear. But Felix and Frieze are part of the larger trend of growth in L.A.

I think 2023 was really a year of slow recovery. Everyone’s still feeling their way around, but you can feel the energy gathering. Some global art fairs were a little more limp than others, but there was a certain level of activity still. There’s a coming back to life that’s happening, in society as a whole.

read the report

Follow Artnet News on Facebook:
Want to stay ahead of the art world? Subscribe to our newsletter to get the breaking news, eye-opening interviews, and incisive critical takes that drive the conversation forward.

The Art of Printmaking: Student… | Exhibitions

The Art of Printmaking: Student… | Exhibitions
This show highlights student art from Professor Scip Barnhart’s Fall 2023 studio art course Printmaking I: Relief.This course utilizes traditional printing methods and techniques of relief images from Linoleum plates. After learning safe cutting, registration, and printing methods, students are encouraged to pursue their own personal imagery. The work in this show features a mix of work resulting from assignments as well as students’ own creative choices. Students use color and texture to create depth and narrative within each work.