In the age of digital portfolios and online presence, photographers need to go beyond stunning visuals to truly connect with their audience and secure bookings. Building a strong social media strategy, particularly on Instagram, is crucial to showcase your work, establish your brand, and attract potential clients.

Coming to you from Taylor Jackson, this practical video features a conversation with Angela Shae, a social media expert and founder of Social Templates. Shae, a former photographer herself, understands the challenges photographers face in navigating the ever-evolving world of social media. The discussion dives into the importance of consistent engagement, embracing new features like Instagram Reels, and creating content that resonates with your target audience. 

Shae emphasizes the significance of “showing your human side” and building a relationship with your followers. She illustrates this with a compelling example: a bride following three photographers with equally impressive portfolios. The photographer who actively engages with their audience through stories, behind-the-scenes glimpses, and client experiences is more likely to be chosen, as they have already established a connection and built trust. The conversation further explores practical strategies, such as offering valuable resources like location guides or outfit recommendations, through which photographers can initiate contact and nurture leads through personalized interactions. Finally, the video addresses the importance of capturing high-quality behind-the-scenes footage. Shay suggests delegating this task to a second shooter or utilizing tools like a camera attachment or a DJI Osmo Pocket 3 to create smooth and professional-looking content. 

Check out the video above for the full rundown.
 

What You Need to Know: While American artist Daniel Arsham may be best known for his avant-garde sculptures and installations, a current exhibition in New York sheds light on another facet of his practice: photography. On view through June 15, 2024, Fotografiska presents “Daniel Arsham: Phases,” his first-ever photography exhibition that includes 25 images taken over a period of more than two decades that have never been shown before. The show also features some of Arsham’s sculptures, and marking the occasion, the artist hand wrote captions for each piece exhibited. Coinciding with the exhibition is the release of a fully illustrated monograph, produced by his representing gallery Perrotin, that focuses specifically on Arsham’s photography.

Chairman of Fotografiska Yoram Roth said, “I’ve followed Daniel’s career as a sculptor and designer as both a friend and a fan, and I’m proud to support his next chapter to unveil his photography practice to the world at Fotografiska. Daniel’s thoughtful and methodical work resonates with all of us striving to find beauty and order in our busy lives, and I’m thrilled for his fellow New Yorkers to celebrate this triumph at our museum.”

About the Artist: New York-based multidisciplinary artist Daniel Arsham (b. 1980) is widely recognized for his sculpture works that engage with architecture, art history, and conceptual themes around everyday lived experience. Originally from Cleveland, Ohio, Arsham grew up in Miami, Florida, and attended the Design and Architecture High School before relocating to attend the Cooper Union in New York City, where in 2003 he was granted the German Trust Fellowship Award. His work frequently plays on expectation and perception, with new sculptures appearing as ancient artifacts or manipulating a spaces architecture to make it appear eroded or decaying. Arsham has collaborated with numerous design firms and brands, including Dior, Tiffany and Co., Hot Wheels, and Adidas, as well as more recently Dr. Seuss Enterprises.

Why We Like It: Arsham’s work has in many ways become synonymous with the contemporary zeitgeist, with his formal practice as well as high-profile collaborations appearing worldwide and offering viewers intriguing, and often playful, interpretations of contemporary life and experiences. Until now, Arsham’s photography has been largely overshadowed by his work in other genres, and the present exhibition “Phases” offers an unparalleled opportunity to explore this distinctive aspect of the artist’s practice. The images on view highlight Arsham’s creative vision in an exceedingly raw way; a quiet moment at a natural history museum exhibit, a canonic Renaissance sculpture from a unique vantage point, or a macro view of an urban landscape, together illustrate how he sees the world and what fuels his creativity.

See inside the exhibition below.

Installation view of “Daniel Arsham: Phases” (2024). Courtesy of Fotografiska, New York.

Installation view of “Daniel Arsham: Phases” (2024). Courtesy of Fotografiska, New York.

Installation view of “Daniel Arsham: Phases” (2024). Courtesy of Fotografiska, New York.

Installation view of “Daniel Arsham: Phases” (2024). Courtesy of Fotografiska, New York.

Installation view of “Daniel Arsham: Phases” (2024). Courtesy of Fotografiska, New York.

“David Arsham: Phases” is on view at Fotografiska, New York, through June 15, 2024.

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Katrina is a Sunshine Coast photographer who is producing beautiful work for clients based around the beaches and rural landscapes that make the Sunshine Coast, in Queensland Australia, such a stunning place to live. Her natural light lifestyle portraits are dreamy and evocative.

Katrina, owner and photographer of Katrina Elizabeth Photography, is making a name for herself on the Sunshine Coast scene with her unique style of photography. She works with couples and families of all ages and specialises in natural light and capturing the beauty of the setting for her portrait shoots. I spoke to her about her photos and process.

How did you get into photography?

I first picked up a camera when I was 16 years old and started by capturing macro photography. I fell in love how I was able to see the world differently though the lens of a camera. When I looked through a camera, I look for the smaller details that I wouldn’t normally notice.

This image was created by simply setting up my vintage tricycle, propped up with some wood due to the missing wheel and handing my son some old tools for him to simply play and explore. He spent the next 45 minutes pretending to fix his tricycle while I just sat back and observed him explore his imagination.

You take beautiful evocative images of families, couples, and people on their own. What drew you to photographing people?

I love being able to make people feel comfortable enough to forget about the camera and simply be in the moment, interacting and playing together. I then get to capturing the true emotions that shine through during the candid moments between loved ones.

This is a self-portrait of my son and myself. I wanted to capture us with our true emotions in the moment just enjoying our time together. Ma camera was on a timer to take continuous photos and we forgot about the camera and spent our time playing, cuddling and simply being together. I aim to always create a fun and relaxed atmosphere at every photoshoot, where my clients can just enjoy being one another, while I capture those in-between candid moments for their true emotion to shine through.

What’s in your photography kit?

I’m a Nikon girl. I currently use my Nikon Z6II with either my 50mm or Nikon Z 24-70mm f/4s. I don’t use any off-camera flashes, only natural lighting. My camera bag is a very basic over the shoulder bag that defiantly needs upgrading. (Note from Jemma – if you too are looking for a stylish camera bag that has everything you need as a photographer too, check out the Archy backpack.)

The beautiful mother to be Lucy is wearing my stunning tulle robe from my client wardrobe selection in this photo. Lucy allowed full trust within me for location selection, wardrobe choice and posing. To me this image captures her emotions of pure happiness and love for this precious moment in her life as she prepares for motherhood and the arrival of her beautiful daughter.

What do you love to capture outside your work with clients?

Macro photography is my go-to outside of my work with clients and capturing photos of my own children. I love the patience it takes to simple sit and wait for the perfect moment: a bee or butterfly feel comfortable enough to enter the area I’m capturing with my camera. I’m also drawn to the intricate details that can only be seen through the lens of a camera.

This was one of my first macro photos, taken at a snake breeder’s home of one of her beautiful green tree pythons. I was drawn in by the close details of the scales. Also, it’s lovely to create something beautiful from something that is normally feared by many.

I was able to capture these beautiful images of a very busy bee collecting pollen from a tree outside my home. In the first image it’s the finer details that I love, from the patterns on its wings to the soft looking hairs on its body. The second shows a different perspective of the bee as it collects pollen from the flowers. Again I love the little details that would normally go unnoticed when looking at a bee with the naked eye.

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What is your dream photoshoot?

I have so many! My two dream photoshoots would be a maternity or family session during golden hour lighting. I’d love to be either in a field of wildflowers or with amazing rolling mountains in the landscape. As a Sunshine Coast photographer we have so many beautiful locations to choose from.

This gorgeous maternity session was captured during sunrise golden hour lighting on one of our stunning beaches. I instructed this couple to embrace the time and enjoy a quiet moment together. I stood back to capture this candid photo of a mother and father enjoying their shared love for their soon-to-arrive son.

What’s your editing process?

Lightroom is my choice for editing but I occasionally use Photoshop if needed. The amount of time I spend editing also varies from each photoshoot. It’s not something I can put a timeframe on, as so many different factors are at play with each session. Shooting using only natural lighting means that the during one photoshoot my camera settings will be changing a lot to allow for the natural change in lighting.

This family session was another beautiful sunrise photoshoot to capture gorgeous golden hour lighting. I set the kids the challenge of having a running race around their parents. Mom and dad stole a quiet intimate moment together. My main focus was to capture candid moments of true emotions shared among this family as they took a moment to focus on each other.

Sunshine Coast photographers have a lot of beauty to work with, and Katrina Elizabeth shows that in her images

Katrina is a Sunshine Coast photographer who is based on and services the the Coast and the Gympie area in Queensland, Australia. She aims to always create fun and relaxed atmospheres, while capturing those beautiful candid moments to create forever lasting memories for her clients. She makes the whole process from start to finish easy and enjoyable, with her clients walking away with gorgeous images.

To see more of Katrina’s work, follow her on Facebook and Instagram. Thank you Katrina for sharing your process with us!

Tuesday, April 30, 2024

Media Contact:
Casey Ihde | OSU Museum of Art Marketing and Communications | 405-744-2783 | casey.pankey@okstate.edu

A thought-provoking new exhibition, curated by Oklahoma State University students,
will open on April 30th at the OSU Museum of Art. 

“Picturing Resilient Communities: Photographs of Chinese American Encounters in San
Francisco’s Chinatown and Peking, 1900-1925” offers a unique juxtaposition of two
distinct photography collections.

The photographs in the exhibition were taken in Old Beijing — then known as Peking
— and San Francisco’s Chinatown in the early 20th century. Both cities have undergone
drastic changes in the past century, either due to human actions or natural disasters.
Both collections capture everyday life and special events in both Peking and Chinatown,
highlighting how people adapted and interacted during troubled moments in American
and Chinese history.

The exhibition features photographs from German American photographer Arnold Genthe
(1869-1942) and U.S. Marine Howard C. Goodrich (1902-1984). Genthe, who settled in
San Francisco before the devastating 1906 earthquake and fire, captured the spirit
of Chinatown before and after the catastrophe. Goodrich, stationed in Peking during
the 1920s amidst political unrest in China, documented the daily lives of its inhabitants.
Genthe’s photographs were intended to reach a large audience through publication,
but Goodrich’s photographs were shared only with family and friends.

While influenced by personal bias, skill level and outsider status, both Genthe and
Goodrich offer more than mere “exoticism” aimed at satisfying Western curiosity. They
offer today’s viewers evidence of rich human lives and cultures. The individuals in
these images often look back at the photographers, and in turn, at the viewer, with
curiosity, confidence and resilience.

Under the guidance of Dr. Rebecca Brienen, professor of art history and Faculty Fellow
for Enriching and Integrating the Arts, students curated the exhibition with a commitment
to fostering understanding and empathy. 

“We hope that the exhibition teaches people about this important history and allows
them to see Chinese American relations in a more sympathetic and informed light,”
she said.

The opening reception, from 5-7 p.m. on May 2, will feature remarks from the student
curators and offer attendees the opportunity to explore the exhibition while enjoying
light refreshments. All are welcome to attend.

For more information, visit https://museum.okstate.edu/art/picturing-resilient-communities.html.