It is hard to believe nowadays, but a few decades ago, Kodak was so dominant in the photography industry that the company’s name was synonymous with the image itself — the “Kodak moment.” So, why is the company a shell of its former self today? This neat video takes a look at some of the major milestones in the company’s history and why, despite being at the forefront of the industry at one point, they are almost totally irrelevant today. 

Coming to you from snappiness, this great video takes a look at the history of Kodak and how it slowly became irrelevant in the photo industry. It is incredible to think that Kodak was the company that invented the digital camera, but it was that invention where they arguably first took a major misstep. In 1975, when that first digital camera was made, film ruled the world, and Kodak was hesitant to cut into their lucrative film business. And so, the company essentially tabled the digital camera, leaving other companies time to catch up and surpass Kodak’s accomplishments. By the time the company realized the need to get competitive on the digital side of things, it was essentially too late. Check out the video above for the full rundown.