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In recent years, the art of photography has become more of a household concept thanks to advancements in technology. Simply pulling out your phone and snapping a photo is easily done. However, some may long for a bygone era when a camera like the Polaroid was developed, revolutionizing the art of instant photography for the future. In the archives of the Vigo County History Center, a Polaroid Model 20 “Swinger” sits waiting for its use. This type of camera was produced between 1965 and 1970 by Edwin Land.

While not the first Polaroid camera to be produced, it was groundbreaking predominantly for its simplicity. Weighing only 21 ounces, the camera had many features that had been seen in few before it. After focusing the viewfinder on your target, the twirl of a red knob and click of a button finalized a new memory. A grayscale photo was swiftly printed out within 15 seconds of the shutter. Customers also appreciated the easy transport using the thin black strap attached to the corner that initially bestowed the name “swinger.” This convenient usage made the model very popular among the younger generation, much like the popularity of modern-day cell phones.

Apart from the effortlessness of the design, the Swinger was also one of the most affordable instant cameras on the market. Compared to the previous Polaroid model, the newer cost approximately $70 less. The Model 20 Swinger was also partly named for its low price, set at only $19.95. If you have any interest in seeing this Swinger camera, it can be viewed at the Vigo County History Center, along with other antique camera models.

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