With that in mind, WePresent decided to put together New Rules, a new series that will positively tackle how to thrive as an artist in unstable creative industries that are changing beyond all recognition. “New Rules: Navigating photography’s unfixed future” is a group portrait by photographers, curators, tastemakers and editors like Emily Keegin, Bubblegum Club, Janina Sabaliauskaitė, Campbell Addy and Antwaun Sargent, many of whom stepped away from the traditional trajectory to find a different path. They have crafted alternative routes forward, embraced marginalized voices and built new infrastructure for coming together to share work and life. None of this was easy, but for many of these artists, as you will soon learn, the real risk was to resist evolving at all. This is not a moment for staying still. It’s time to be part of the change.