VSCO has launched a new initiative to facilitate brand connections on its platform. This move by VSCO aims to create a streamlined ecosystem where brands can discover talented photographers and artists and forge meaningful partnerships.

To access the VSCO Hub, photographers must subscribe to the $59.99 Pro plan, which boasts an impressive user base of over 160,000 subscribers. For businesses, the platform offers a range of filtering options such as location, category, price, and availability. These filters enable firms to refine their search criteria and identify photographers whose style and expertise align with their specific needs and objectives.

One of the standout features of the VSCO platform is its marquee functionality, which allows creative directors to upload reference images and conduct visual searches for photographers whose portfolios exhibit similar aesthetics or creative elements.

VSCO also has plans to experiment with artificial intelligence in the future.

Image Credit: VSCO