Embello, an influencer marketing agency for the interior design industry, has announced the roster for its second virtual showhouse, 12 designers and eight sponsoring brands that have a combined audience of over 6 million followers on Instagram alone. Called Living by Design, the showhouse will be digitally set in a traditional new-build in Brentwood, Calif., and go live in September.
The designers include design expert and TV host Bobby Berk and AD100 designer Brigette Romanek, along with other designers and influencers, including Marie Flanigan, Dabito, Camille Styles, Paloma Contreras and Will Taylor of Bright Bazaar.
“I couldn’t be more excited to be back for another year at the 2023 Living by Design Showhouse,” said Berk. “It’s truly invigorating to be part of such a groundbreaking and innovative concept in the design industry and among so many talented creatives. Designing spaces exclusively in the virtual realm gives us the freedom to push boundaries, unleash boundless creativity, and redefine the future of design.”
Each designer will imagine individual spaces that comprise the 4-bedroom, 3.5-bath West Coast setting, complete with pool. The showhouse will live on its own dedicated website, which will feature an interactive home tour. It will be brought to digital life by 3D visualization experts at YouSee Studio by amalgamating renderings, floor plan schematics and products selected by each designer.
Between the June announcement and September launch, people will be able to follow along behind the scenes of each designer’s process, as mood boards, renderings and sneak peeks will be shared regularly on Instagram.
“Our goal in launching a completely virtual showhouse is to pull back the curtain on a traditionally trade-focused event and make it approachable to anyone interested in design,” said Embello’s founder Laiza Cors. “We can’t wait to reveal what our A-list team of designers dream up this year, as they have full creative freedom with no budget constraints. The Living by Design Showhouse’s doors never close and can be experienced for years beyond launch.”
The participating designers and their rooms are:
- Bobby Berk – Great Room
- Marie Flanigan – Primary Bedroom
- Will Taylor – Front Entry & Pool Surround
- Dabito – Guest Bedroom & Bath
- Camille Styles – Outdoor Dining
- Paloma Contreras – Kitchen & Pantry
- Anne Sage – Laundry Room & Mudroom
- Carmeon Hamilton – Dining Room
- Brigette Romanek – Primary Bath & Closet
- Ariel Okin – Sunroom
- Don Ricardo Massenburg – Office
- MA Allen – Kids’ Bedroom & Bath
Sponsoring brands include California Closets (organization), Kohler (plumbing), Ann Sacks (tile), Dunn-Edwards DURA (paint), Minted (original and fine art), Lamps Plus (lighting), AHF (flooring) and Summer Classics (outdoor furniture).
More information is on its website. To kick off the showhouse, Embello is also hosting a national sweepstakes for a chance to win $5,000 to upgrade one’s home.
See also:
Kips Bay Decorator show house opens in New York
Designers, this one’s for you: Inside tips from designer Barry Dixon
