Needless to say, the photographs on Stills are a far cry from stock imagery. Shot by in-demand photographers (all of whom are given artist-friendly fee splits, well above the industry average) the roster currently includes big names such as Jake Wangner, Charly Savely and Nirav Patel, among others.

These photographers are well-known in the commercial industry and regularly work with major brands such as Samsung, The North Face, Apple, Leica, and many more. They also have established and successful personal practices, meaning that Stills members are getting access to image-makers with a finely tuned sense for powerful, evocative photography, and a keen understanding of the medium’s crucial role in storytelling.

Importantly, Stills ensures that its most in-demand photos have a limited number of uses, so they aren’t replicated across lots of different campaigns. For added exclusivity, there is also the option for users to put a market freeze on specific images that they want to reserve only for their projects.

Finally, the team understands the frustration that comes with scrolling through huge databases looking for the photos you want. As such, Stills allows its users to search for specific colours, moods, photographers and bodies of work, and then offers them an intuitive board to organise their findings into. The team will even search for images themselves, free of charge, to make sure users find the perfect photos for their project.

Stills is due to launch later this summer and, upon signing up to the email waitlist through its website, It’s Nice That readers will be guaranteed access to the platform.