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The Art of Digital Marketing: Strategies and Trends for Success | OTS News

The Art of Digital Marketing: Strategies and Trends for Success | OTS News

The world is evolving around trends every day. Now, this is the platform where any sector can achieve profit through digital marketing. But often, the right tool is not enough. You must know how to use it efficiently.

Similarly, to apply digital marketing tools, you must know where to hit it right. But here is the fun part – digital marketing never lets you rest! You will always have to keep your eyes on which online marketing trend is trending, which brand is at the top and so on.

For example, academic brands like MyAssignmentHelp offer marketing assignment help  globally. This is possible because their services are designed to evaluate client demands worldwide who are mostly students.

For those navigating the dynamic realm of digital marketing, the blog underscores the indispensable role of staying attuned to trends and leveraging the right strategies. In this fast-paced environment, where the right tool alone is not enough, the importance of efficient utilization becomes apparent. Notably, academic brands like MyAssignmentHelp contribute to this landscape by offering global assistance, such as marketing assignment help, tailored to the diverse demands of students worldwide.

Now, below are 3 digital marketing strategies that will always work for you –

  1. Work on Creating a Remarkable Brand

Certain trademarks are instantly identifiable, such as Nike and the golden arches of McDonald’s. That is the power of distinctive and dependable branding. Creating a recognisable and reliable brand is crucial for your business to flourish.

Note that this is not only about logos. This entails creating a distinctive motto, website, and social media presence that conveys your value proposition and fosters confidence among your target market.

  1. Emphasise on Audit & Assess

It’s critical to understand the digital marketing channels and resources you already utilise and own to develop an efficient plan. To obtain a complete view of your marketing efforts, you should carry out a thorough channel and content audit and compile all of the data into a spreadsheet (across owned, paid, and earned media).

Therefore, if increasing revenue is your main objective, map each channel and asset to revenue.

By doing this, you can determine what is and is not generating revenue. Subsequently, you can intensify your efforts and investigate novel content or distribution channels for more impact.

  1. Routine Review and Refine

You must incorporate key performance indicators (KPIs) into your strategy development process that align with critical company objectives. To gain insights into the important KPIs, you must first establish a plan to comprehend your goals and objectives and then track the measurements.

To accomplish this, you must:

  • Give up on vanity metrics and ignore the figures that don’t matter in the long run, as Facebook likes.
  • KPIs should be used to measure achievement, but they shouldn’t be rigid.
  • Establish ongoing timeframes for reporting, measuring, comprehending, and analysing.

Here are mentioned the top trending techniques you have surely heard and experienced. It’s time for you to try as well!

It’s common to refer to the Metaverse as a virtual world inside another virtual world, and its present owner is Meta (Facebook). It’s an uncharted digital realm where everyone can connect with each other in an interactive environment created by virtual or augmented realities.

Having a digital version of yourself in a future where you can do anything you want to have. Because of this, digital marketers of brands like Coca-Cola & H&M have found a means to close that gap and establish an entirely new digital marketing category using video.

  • In-Feed Shopping

‘Shoppable posts’ on social media are something you might be familiar with if you own an online store. Now that you’ve connected your digital catalogue to Facebook and Instagram, customers may purchase goods by clicking on posts in their feeds.

Another in-feed shopping tool with shopping campaigns is provided by Google Ads. These advertisements appear as shoppable pictures and are connected to your product catalogue.

You can make your advertisement and indicate the search terms that will lead people to it. Next, specify your specifications, such as an inventory number and geographic area. Once the product is sold out, Google can remove the advertisement.

  • Push notifications

This tool is apt to promote future sales, provide digital receipts instantaneously, and remind consumers of impending appointments. As of 2021, there were an estimated 7.1 billion mobile device users worldwide. So, it’s likely that the majority of your clients are using smartphones when out and about. Hence, it’s a great scope for you to contact your clients via their phones with ‘push alerts’.

In fact, you may customise messages that appear as a message bubble on their home screen or as an SMS message in their text feed when they receive push notifications.

  • Influencer Marketing

Influencers can be your best business partner. The key is using influencers to spread the word about your brand. In particular, collaborating with micro-influencers might be beneficial. As their audience is usually smaller, they are called “micro,” yet size isn’t necessarily important.

So, why don’t you connect to an ideal influencer for your brand and establish a genuine, long-lasting partnership with them? They can help you with affordable promotions, let your product reach every region, help you grow your social media profile and so on.

Faceted Limes and Apples with Scribbled Skin Shape Yuni Yoshida’s Vivid Photographs

Faceted Limes and Apples with Scribbled Skin Shape Yuni Yoshida’s Vivid Photographs

All images © Yuni Yoshida, shared with permission

Gem-like limes, hand-drawn apples, and sweet stilettos are just a few of the subjects of Yuni Yoshida’s vibrant photographs. Combining elements of design and commercial photography, the artist (previously) taps into preconceptions tied to the textures, shapes, densities, and ripeness of fruit and florals. She manipulates each item by hand, meticulously cutting, preserving, and arranging individual pieces. “I pay a lot of attention to food and flowers because I like things that are natural and have life,” she tells Colossal. She has long been drawn to organic materials because of what she describes as their warmth and individuality.

Find more on Yoshida’s website and Instagram.

 

A fine art photograph of a skinless apple with its skin in the foreground cut to appear as if it was drawn on with marker.

A fine art photograph of two stiletto shoes made from watermelon and forks stuck in for the heels.

A fine art photograph of pieces of fruit cut together to resemble an optical illusion of magnification.

A lime carved to look like a diamond.  A fine art photograph of a skinless apple with its green skin in the foreground cut to appear as if it was drawn on with marker.

A fine art photograph of three skinless apples with the red skin in the foreground cut to appear as if it was drawn on with marker.

Flowers arranged and shaped to look like an orange, cherries, grapes, bananas, and other berries.

A fine art photograph of two skinless pears with the skin in the foreground cut to appear as if it was drawn on with marker.

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article Faceted Limes and Apples with Scribbled Skin Shape Yuni Yoshida’s Vivid Photographs appeared first on Colossal.

Elliott Erwitt, Master Photographer from Magnum Photos, Dies at 95

Elliott Erwitt, Master Photographer from Magnum Photos, Dies at 95

In a career spanning more than 70 years, Magnum photographer Elliott Erwitt had photographed politicians, movie stars, beaches, dozens of children and hundreds of dogs. He was one of the few photographers who could make people laugh with his images and most importantly, his photos used humor like no others to raise consciousness on serious topics. Rick Smolan, a photographer and Erwitt son-in-law, confirmed the sad news in an email this afternoon: “At 95 it was a pretty good run and while I know he was incredibly modest I hope he took pride the impact he had for so many decades on so many lives  – when you think of all the shooters he inspired (including your’s truly) – it’s pretty astounding.”

Erwitt belonged to the era of the early days of Magnum defined by passionate and committed comrades, Robert Capa, Cartier-Bresson… The eccentric, mischievous son of a Russian immigrant, who spoke fluent French and possessed unsatiable curiosity, Erwitt understood very quickly that his art must remain a hobby.

Born in Paris in 1928, “Elio” arrived in New York at the age of ten, after spending his childhood in Italy. He got into photography at 15, officially to “earn a living.” His first real camera, “a photographer’s notebook,” was a Rolleiflex. He had a great sense of humor, talent, and a prankster’s eye. Already in his early photos he was a master of derision. He would poke fun at the world, de-dramatize what should be shocking, hunt down the comical, and photograph the street as if it were a comic strip.

Humor

From the start, Erwitt was constantly “watching people, things, and human behavior.” Spying is his favorite pastime, and he keeps a camera close, tethered by a lanyard. But there are moments he does without. “When I go to relieve myself, I don’t bring the camera. My mind is on other things,” he likes to joke. A sign over the toilet in his bathroom keeps the user on track: “Please aim directly.”

Erwitt has always had a penchant for jokes and witticisms. Jimmy Fox, editor-in-chief at Magnum in the 1960s, could spend hours recounting Erwitt’s antics. Like the agency’s New Year’s Eve party, when the photographer came dressed up as Santa Claus, or the pranks he played to lighten the mood: “When people were too tense on a shoot Elliott would get out an old car horn and blow it to make people laugh and loosen them up.”

Showgirls, Las Vegas, Nevada, USA, 1957 © Elliott Erwitt / Magnum Photos

Showgirls, Las Vegas, Nevada, USA, 1957 © Elliott Erwitt / Magnum Photos

A bit of a rabble-rouser, but without a mean bone in his body, Erwitt was a kind of an intellectual of humor. He always denied it, claiming he had a “poor education.” But he used his wit to attract the eye, to capture whatever surprises or moves him, or what he found amusing. His gaze constantly oscillated between joy, astonishment, and sadness.

“Elliott’s photos should be inserted into survival kits. When you’re desperate, they can save your life.”

Ferdinando Scianna, Magnum photographer

He made the spectator aware of serious subjects, questioned the world, and rejected indifference. Ferdinando Scianna, another Magnum veteran, and a great photographer with similarly impeccable French, knows Erwitt in and out: “You can’t be ironic without being intelligent. Elliott’s photos should be inserted into survival kits. When you’re desperate, they can save your life.”

Men and women

Elliott Erwitt may have been a dreamer, but he always kept one foot firmly on the ground. He observed the “human comedy” like a sociologist. Scianna said it best: “Elliott is an eminently political photographer. He likes to show differences between people, always using mockery to avoid being too buttoned up.” Erwitt’s famous photo of the segregated drinking fountains falls into this category. The paradoxical composition of the scene highlights the inanity of racism: the black fountain is for the whites, and both races share the same water supply. Similarly, “when a Black soldier sticks out his tongue at the camera, that’s Elliott Erwitt making faces at the military establishment.”

There is no secret to good photography. With Erwitt, everything seemed easy. “In photography, thinking isn’t of much use, you have to see.” There is no special recipe, but there were mentors, starting with Capa, who brought Erwitt into Magnum, an agency he worked with throughout his life and later directed. Henri Cartier-Bresson, the man who taught young Elliott to always go out armed with a camera, once said: “To photograph is to put on the same line of sight the head, the eye and the heart.” From this “gold standard,” as he calls it, Erwitt learned how to forge his own style, to learn to find the moment, of course, with a precise dose of the heart, the eye, and the mind.

“Don’t worry, it’s Sting.”

He never talked much about the subject. Nor, as a matter of fact, does he talked much at all. Erwitt was eloquent in his silence. Modesty is perhaps one of the secrets that allowed him to aim his lens at many celebrities: Marilyn Monroe, Che Guevara, Clark Gable, and John F. Kennedy, whose family appreciated him in particular.

The photographer had always been close to celebrities. In 2010, he opened the imposing metal door to his ground-floor studio in his home in Central Park West to welcome his assistant visiting his archives. The sound of the piano could be heard from the apartment above. It was his neighbor playing. “Don’t worry, it’s Sting.” The English singer penned a note in Erwitt’s latest book, Found Not Lost, published in 2021, citing him in one breath with the biggest names in American photography.

Marilyn Monroe during the filming of The Misfits, Reno, Nevada, USA, 1960 © Elliott Erwitt / Magnum Photos

Marilyn Monroe during the filming of The Misfits, Reno, Nevada, USA, 1960 © Elliott Erwitt / Magnum Photos

Erwitt’s name is also synonymous with poetry and glamour. An 2023 exhibition at the Maillol Museum in Paris presented several of his iconic fashion photos, including the delightful shot of a black cat poking its head between the perfect legs of a model, or the photo of Marilyn with unmistakable blue eyes and blond curls. Scianna, who knows a thing or two about the genre, comments: “Elliott always knew how to get an extraordinarily sensual look from all the women he photographed.”

Pia Frankenberg, Erwitt’s ex-wife, said he was laconic and, like many artists, hard to pin down. In a 2003 interview with The Guardian, she recalled, “Now that I know him, I feel for everyone who is a little intimidated because they don’t know how to handle him. It is like when people think that comedians are funny people and they are not.” One of the—a total of four—women he married famously played a trick on him by hiding the negatives of his best photos in a bed after their separation had been announced. The negatives were reported missing and were only found years later.

“I am a craftsman. I often say that I am a photographer with a hobby, which is photography.”

The nonagenarian had made a lot of money from commercial photography. Take the ad campaign for the French Office of Tourism, memorable for the picture of a man on a bicycle, with his son and a baguette on the rack, which is now in museum collections. With the proceeds, Erwitt was able to purchase a house at the edge of Central Park and a second home in the Hamptons. But he had known much less prosperous times. He remained a humanist, close to the “little people,” and turns a critical eye on the rich and the powerful. “One could say that I am on the Left,” he said reluctantly. What place does the human being have in his photography? “The human is neither a flower, nor a building, nor an animal.”

Dogs

Elliott Erwitt was a collector of images. He often has to let them mature, like good wine, before bringing them to the public. Dogs were among his favorite subjects. He immortalized them in human poses: a way to put man and animal on the same level. His passion for the canine species developed over time, when he realized that they were abundantly represented on his negatives.

In recent years, Sammy, a Scottish terrier born in Hamburg, could still be seen wandering around Erwitt’s apartment: a multilingual refugee, a bit quirky, gentle, and quiet, just like his master. Before that, there were others, bigger ones, like Great Danes. Just ask Jimmy Fox. He knew these dogs well because he had to take care of them whenever Elliott Erwitt dropped off them at Magnum’s New York office before leaving on assignment.

New York, New York, USA, 1974 © Elliott Erwitt / Magnum Photos
New York, New York, USA, 1974 © Elliott Erwitt / Magnum Photos

This old-timer in the world of photography had remained a child at heart: fully of whimsy and talent. “Elliott’s photos are recognizably his, and they have been from the very start,” says Scianna. “That’s a difficult thing to accomplish in photography. Normally, one gets there by exaggerating the form. In Elliott’s work, the form appears to be simplicity itself.”

In an interview with Le Monde in 2010 (probably one of the best interviews ever done with a photographer), Erwitt explained his philosophy: “I am a craftsman. I often say that I am a photographer with a hobby, which is photography. Most of my images are commercial, but I also take pictures for my own pleasure. Sometimes the two go together, but not always.”

In 2011, the International Center of Photography, awarded him the prestigious Lifetime Achievement Award. Did it mean his career was over? “No, the award wants only my life to be over.” In the decade that followed, the photographer published seven books, some including never-seen photographs, and produced several retrospectives and themed exhibitions, for example about England, Scotland, or simply about color. The man never stoped. Mr. Erwitt, how did you learn how to photograph? “I read the instructions on the back of the box.”

More information and photos on Elliott Erwitt on Magnum’s website.

100 photos for press freedom, Reporters sans Frontières – Eliott Erwitt, Released November 2, 2023.

Cover photo: Elliott Erwitt in reflection, Tropicana Hotel, Las Vegas, Nevada, USA, 1957 © Elliott Erwitt / Magnum Photos

Photographers Alarmed Over Squarespace’s ‘Auto Opt-In’ of AI Crawlers

Photographers Alarmed Over Squarespace’s ‘Auto Opt-In’ of AI Crawlers
A crawler
Web crawlers have become more of an issue in the past few months.

This month, Squarespace added a feature that allows website owners to opt out of artificial intelligence crawlers; however, some photographers are dismayed because the option appears to automatically be set to opt-in.

AI crawlers are bots that collect data from websites which are then used to train generative AI models such as image generators and chatbots. Crawler bots are nothing new but because of the perceived threat that AI poses, websites have begun blocking the crawlers, including PetaPixel.

The issue has risen to the surface because generative AI models have become so good that they can imitate real photography.

Squarespace’s Default Setting for AI Crawlers: Opt-In

Squarespace announced a new feature earlier this month which allows website owners to hide their site from search engines and AI crawlers. However, photographers have found that the default setting for both search engines and AI crawlers is to allow them.

Most photographers will want to be indexed by Google crawlers for obvious reasons but it’s many photographers do not want AI crawlers taking their image data.

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Miguel Quiles, a professional portrait photographer based in Orlando, Florida, made a video about the AI crawlers after he was updating his Squarespace website and saw a section he hadn’t come accross before.

“Out of curiosity, I clicked on it to see what it was about and saw the artificial intelligence crawlers option,” Quiles explains in the video above. “What surprised me most is that this option was actually turned on by default.”

Others online have expressed outrage that the default is set to opt-in, Squarespace responded to one critic by saying, “We understand the concern. To clarify, AI models currently train on all public web data. This feature is not actively opting you in, but instead offers you the option to opt out and prevent your site from being crawled by artificial intelligence crawlers.”

Squarespace did not respond to PetaPixel‘s request for additional comment ahead of publication.

How to Turn Off AI Crawling on Squarespace

To change the AI crawler setting on Squarespace, open the settings panel, click “Crawlers”, and from there site owners will be presented with two options: “Search Engine Crawlers” and “Artificial Intelligence Crawlers.”

For users who don’t want their site to be crawled by AI, toggling the setting to off will prevent it. Most will probably want to keep the search engine crawlers toggle left on to help the site’s visibility, as without it Google won’t be able to properly index the contents of the site.

Crawlers can also be blocked by adding a line of code to the robots.txt of the site.

Chickasaw Princess excited for upcoming Hushtola’ Art Market

Chickasaw Princess excited for upcoming Hushtola’ Art Market

Abby Gaines, a self-taught artist crowned Chickasaw Princess in early October who earned top honors in the drawing division of the Southeastern Art Show and Market (SEASAM), Oct. 5, is eager to participate in the first-ever Hushtola’ Art Market, Dec. 9-10, at WinStar World Casino and Resort, Thackerville, Oklahoma.

October 2023 will be a lifelong, cherished memory for Abby Gaines.

Gaines, 24, was awarded first place for her piece “Chikasha Ihoo” (Chickasaw Women) which also served as her talent portion for the Chickasaw Annual Meeting and Festival Princess Pageant.

It is a detailed, intricate and beautiful charcoal drawing of three Chickasaw women engaging in a friendly contest of stickball.

It took 30 hours to complete. The subjects are all her friends. Jeri Underwood and her daughters Brenlee and Jayla were participating in the stickball tournament conducted during May’s Chikasha Ittafama (Chickasaw Reunion). Gaines knew she wanted to feature three dynamic Chickasaw women playing the game.

“In my mind’s eye, I already had an idea of what I wanted,” Gaines said. “I had taken my camera down to the tournament grounds and began shooting. The photo I eventually used for ‘Chikasha Ihoo’ was one of my favorites.”

“Chikasha Ihoo” is just one of several first place honors Gaines has accepted in art shows beginning in 2021.

“I have only been drawing seriously for about six years,” she said. “During high school, I wasn’t serious about it. I just goofed around drawing portraits of family and friends.”

When she decided to get “serious,” Gaines finished with a first place award in drawing at the 2021 virtual Artesian Arts Festival.

The drawing was a portrait of fluent Chickasaw language speaker Rose Jefferson, who also served in the princess pageant as “the elder under the arbor” when Gaines was crowned 2023-24 Chickasaw Princess.

Another first place award came in 2022 with a rendering of Choctaw dancer Okatusha Roberts, a friend of Gaines’.

In 2022 SEASAM competition, another first place award was earned by Gaines. Titled “Willie Jack,” the drawing was purchased by the Chickasaw Nation Information Center in Tishomingo and is currently on display.

The charcoal award winner was – from start to finish – “freehand” artistry. However, Gaines also knows how to create beautiful art using computers. A portrait of her grandmother, Zella Gaines, is an example.

“I do like it. I did all the artwork on my iPad,” she explained while looking at the portrait. “I’m not sure how long it took to finish, but it is close to my heart.”

It is in full color, and she credits Bryan Waytula, a Cherokee artist, with being her mentor and advocate.

“Bryan was great. He showed me his talent and gave me pointers on my art. He also encouraged me to work with colored pencils. If it wasn’t for Bryan, I’m not sure I would have ever used color,” Gaines said.

Mr. Waytula’s work “The Grass Dancer” was named Best of Show at 2023 SEASAM. It marks the second year in a row Mr. Waytula has earned Best of Show honors.

Gaines works for the Chickasaw Nation as an administrative assistant in the department of culture and humanities. As such, she assisted Mr. Waytula who was instructing young Chickasaws during arts academy festivities that occur throughout the year.

The largest of these is the Chickasaw Nation Arts Academy where all genres of art expression are honed – from painting to performing arts.

As she begins her duties as a goodwill ambassador of the Chickasaw Nation, being Chickasaw Princess will become her most important assignment. She believes her artistic efforts will be interrupted, but her optimism is still sharply focused.

“I know I will meet many people and visit many places. I know I will find opportunities and inspiration for my art while serving the Chickasaw people,” she added.

Ms. Gaines is one of the more than 100 First American artists representing 26 tribal nations and eight states participating at the Hushtola’ Art Market, Dec. 9-10.

Original art in 21 categories will be showcased, including sculpture, beadwork, paintings, basketry, jewelry, metalwork, photography, textiles, pottery and more.

Hushtola’ Art Market is open to the public at no charge. It will be conducted in the WinStar Convention Center at WinStar World Casino and Resort, Thackerville, Oklahoma.

Local photographer to share love of cooking at new store

Local photographer to share love of cooking at new store
imageimage

John Mollura stands in the Farmacy Market where he will be offering cooking tips and advice to customers (Photo courtesy of Facebook)

Known throughout the area for his photography and motivational speaking, John Mollura has revealed another talent that he is bringing to Milford. Recently, he announced that he would be working at The Farmacy, a new, fresh food market located in downtown Milford. The Farmacy, jointly owned by the Helmick and Shupe family offers locally grown produce, meats and other unique cooking items.

“When things get put on your heart, do you move? What if they’re not what you would choose to do? What if that situation plays into your long-held fears?” Mollura posted on social media recently. “I’ve learned that when God puts something on my heart, I need to take action.”

Last summer, Mollura decided to put his studio in Penny Square up for availability as his photography business was moving slowly. He began offering his services as a motivational speaker, bringing a voice to Imposter Syndrome, the feeling that even when you should be proud of an accomplishment, you feel as if you do not deserve recognition for it. As Mollura described it, Imposter Syndrome is the feeling of being “fake” and undeserving of accolades, something that affects up to 70 percent of people. However, as he grew the second business he began after leaving a career as a rocket scientist, Mollura realized he would need a part-time job in the meantime, something he didn’t even want to entertain at first.

“About two weeks ago, God whispered in my ear a person I needed to reach out to, and the opportunity I felt was waiting for me, even if it meant swallowing my pride,” Mollura continued on social media. “You might not know this about me, but I am a hella-good cook. It’s actually my hobby. Some people read People Magazine, I read Food Network Magazine.”

According to Mollura, when he has a bad day, he takes the advice of Matthew McConohey in “Failure to Launch.” The character, Trip, says, “Pour yourself a glass of wine and turn on the Food Network; it’ll take the edge right off.” Mollura credits “Alton, Valerie, Eduardo, Emeril (BAM), Ree and Giada for “being there” for him.

“So, what was put on my heart? To reach out to my friend Patrick Helmick to see if he needed help launching his new brick-and-mortar store,” Mollura said. “When I spoke to Patrick, he said that my name had crossed his heart to reach out to and then, a few days later, I messaged him. We don’t believe in coincidences.”

While at the store, Mollura will be doing almost everything that needs to be done.

“With the Farmacy Market being so new, there is no shortage of things to do,” Mollura said. “From assembling shelves, to helping install the phone system, and of course, helping customers. I love having varied tasks. My mentor when I was a test engineer used to refer to it as “other duties as assigned,” so I’m familiar with pitching in with whatever tasks need to be completed.”

Since the Farmacy Market specializes in local and extremely high-quality foods, rooted in the mindset that food is medicine, Mollura is excited to talk to customers about what they enjoy cooking and eating or what the person they are buying a gift for enjoys, then showing them some options that would be perfect to take home. When asked if he would be offering cooking classes or offering demonstrations, he answered that there were some exciting things being discussed for 2024 as the business is operated by “creative and entrepreneurial minded people working together.”

“I was a picky eater when I was younger. My parents both worked when I was growing up and my mom would leave me notes to help get dinner ready. Helping to get the dinner on the table became a source of pride for me, even if it was just a tuna sandwich and some microwave French fries for my dad to scarf down in the minutes he had between coming home from work and then heading to night school. As I got older, and started eating out with friends, I began to enjoy a variety of food and then I would go home and experiment in the kitchen,” Mollura said when asked what got him into cooking. “When I graduated college I moved from my hometown of Johnstown, PA and I immediately began travelling extensively for work. I longed for home cooked meals with family and friends who were hundreds, if not thousands, of miles away. When I would have some down-time in my single bedroom apartment in Dover, I didn’t have time to make many friends. That isolation, coupled with an intensely high-pressure job in the space program right out of college caused me to have a tremendous amount of anxiety that would sometimes slip into depression. My safe-haven and “happy place” was to watch Food Network and dream of having dinner parties of delicious creative home cooked food with friends.”

Focusing on cooking techniques of chefs in the 2000’s, like Rachel Ray, Giada De Laurentiis, Bobby Flay, Emeril and Alton Brown, Mollura was amazed at how their foundational knowledge of techniques, tastes and textures give them the ability to create complex dishes that are also unique. He calls it “humble ingredients kicked up a notch.”

“As my friend circle in Delaware slowly grew, we held weekly gatherings centered around home cooked food. When Brenda and I got married, we loved to entertain with fun and creative meals whenever I was in town,” Mollura said. “As I traveled across the planet for work, I enjoyed trying different flavors that the locals were always gracious to share with me. Sometimes I didn’t know what I was eating… and sometimes, I knew what I was eating, and I wish that I didn’t.  won’t say what the weirdest thing was as to not make anyone lose their appetite!”

In addition to his role at the Farmacy Market, Mollura continues to accept clients for both his photography and motivational speaking businesses, but finds this new venture to fall in line with his other artistic endeavors.

“The common thread with ALL of my artistic endeavors, whether it is portrait photography, motivational speaking or coaching, or cooking, is that I want people to realize and believe that they have worth and they are loved and cared for. My dear friend Paige has a sign in her kitchen that says, “show people how much you love them; cook them tasty food” and that sums it up for me,” Mollura said. “I love that food engages all of the senses; the tastes (of course), the sight of a beautifully plated dish, the textures, the sound a frying skillet, and all of the wonderful smells!”

For those who love to cook, but simply don’t know how to be adventurous in the kitchen, Mollura offered a few tips.

“I have an option for people looking to try new ingredients and also an idea for people looking to expand the flavors and seasonings they eat. First, If you want to branch out from ingredients you usually cook with, find something new that is “related” to what you currently eat. For example, if you’re used to eating a regular baked potato, buy some fingerling potatoes and prepare them as you usually would, and you can begin to taste the subtle and sometime substantial difference in flavors. If you like broccoli, try some broccoli rabe or broccolini,” Mollura said. “Second, if you are feeling adventurous with trying new the spices and seasonings find an ingredient you’re familiar with, like broccoli, and find a geographic region you’re interested in trying the flavors of, such as India. Do a quick internet search to see if that region uses that ingredient. If so, you can buy any number of prepared sauces and spice mixes to add to your ingredient and prepare as recommended and voila you will know whether the new flavors are for you, or not, but at least you tried!”

In addition to continuing his photography, motivational speaking and work at the Farmacy Market, Mollura also offers private cooking lessons. Anyone interested in scheduling a lesson can reach him at [email protected] to discuss where they are and what they are looking to learn. The Farmacy Market is located at 28 South Walnut Street in Milford.

“Anyone that calls to discuss private lessons, I’d be happy to share what those “too-weird-for-print” meals were,” Mollura joked.

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