Posted 2:06 p.m. Tuesday, May 28, 2024

Alumnus Greg Anderson, ’83, on his career in photography

Behind the lens of Wisconsin’s political stage stands UWL alumnus Greg Anderson. 

Anderson’s photography portfolio spans over 40 years, which began after graduating from UW-La Crosse in 1983 with a degree in mass communications. After capturing countless subjects, primarily in his role as a staff photographer for the Wisconsin Legislature, he is set to retire later this year. 

Before landing his current position with the Legislature, Anderson started as a photographer for the Photographic Media Center at UW-Madison, capturing scenes ranging from varsity sports to open-heart surgery. 

“The transition from student to professional was pretty easy, as my education at UWL prepared me sufficiently for the position,” Anderson says. “I was fairly confident in my abilities thanks to professors Ed Bardill and Roger Grant.” 

Anderson appreciated the range of assignments, including the different formats of photography: large and medium formats, plus 35-millimeter film. His time working at UW-Madison gave him the confidence to take any assignment that came along, which came in handy as he started freelance work in the ’90s. 

The Department of Natural Resources, the National Parks Service, the Madison Symphony Orchestra, the New Yorker Magazine, Trek Bicycles and The Smithsonian Institute are among the clients Anderson has collaborated with. 

“For each of my diverse clients, I felt confident I was able to accommodate their requests due to my experiences at the Photographic Media Center,” Anderson says. “Each relationship I’ve established as clients resulted from who I knew, word of mouth or being in the right place at the right time.”

Once Anderson transitioned to his role as a legislative photographer, his list of notable photograph subjects grew even larger. However, the most fulfilling aspect of his career remains with creating memories for families. 

“The aspects of my career that provided me with the most fulfillment was producing portraiture, both individuals and families,” Anderson explains. “They’re important to the subjects of the photographs, but more importantly, the grandchildren and great grandchildren of the subject of the portraits.”

Reflecting on his career, Anderson expresses his satisfaction with the education he received at UWL. 

“I am glad I chose a liberal arts program,” Anderson says. “Having access to courses outside of your discipline made for a well-rounded experience.” 

Although the photography industry has changed drastically since Anderson’s education, he is thankful that the digital shift has made photography available to more people, and that the public has become more “visually literate.”

As for advice to those wishing to cultivate a career like Anderson’s, he says, “Worry more about composition and less about equipment. You should photograph what is important to you.” 

While Anderson is retiring from his position as Wisconsin’s legislative photographer, the moments and memories he captured over his four-decade career will be enjoyed for generations to come. 

Wedding photography can be a rewarding yet challenging profession. Here’s what you need to know about navigating the world of wedding photography, based on valuable insights gained over a decade in the industry.

Coming to you from Luke Cleland, this insightful video highlights 15 crucial lessons learned from 10 years of experience as a wedding photographer. One key takeaway is that 99% of your current competition won’t be around in a decade. This fact can alleviate the pressure of comparing yourself to others, as many will drop out of the industry for various reasons. Understanding this can help you focus more on your journey rather than being distracted by the perceived competition.

Another significant point Cleland emphasizes is the importance of not playing the comparison game. While it might seem like everyone is succeeding faster than you, it’s vital to keep your head down and concentrate on your growth. He shares how ignorance of industry trends initially slowed his progress. However, a balanced approach of not obsessing over others while staying informed about industry standards can help you develop your unique style and business practices effectively.

Cleland also stresses the necessity of being organized and responsive. Early in his career, he lost potential clients due to slow response times and a lack of a clear pricing structure. By establishing a consistent system for handling inquiries and pricing, you can avoid missing out on business opportunities. Furthermore, he warns against falling for quick-fix solutions or promises of instant success. Genuine progress takes time and effort, and anyone offering a shortcut is likely not providing a sustainable path to success.

Learning from others and continuously improving your craft is another vital lesson. Cleland admits that his initial reluctance to learn from others and his arrogance in thinking he knew everything were significant setbacks. Embracing continuous learning and seeking feedback can propel your business forward. It’s important to stay open to new techniques and strategies to keep improving. Cleland found that when he prioritized making his work and client experience exceptional, he didn’t need to rely heavily on advertising. Quality work will speak for itself and drive word-of-mouth referrals. He also encourages bringing in outside perspectives to critique your work, as this can offer new insights and help you grow as a photographer.

Cleland’s advice extends to the practical aspects of running a business, such as the realization that you need less gear than you might think. The emphasis should be on client experience and delivering high-quality service rather than on accumulating the latest equipment. Understanding this can help you focus your resources more effectively. He also touches on the emotional rollercoaster that comes with running your own business. The highs and lows are part of the journey, and perseverance is key. Check out the video above for the full rundown from Cleland.

If you would like to continue to learn about wedding photography, be sure to check out “How To Become A Professional Commercial Wedding Photographer With Lee Morris and Patrick Hall!”

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Introduction

Arman

Welcome back to The Chomp podcast. My name is Arman Archouniani and I’m the sports editor.

Victor

I’m Victor Harris, Jr. I’m the podcast editor.

Arman

And today we’re going to be talking to Vanden Harris about his time as a sports photographer and as the head photographer for the SFSU athletic department. 

Interview

Arman

Welcome back to The Chomp podcast — today we’re here with Vanden Harris. He’s a sports photographer, how are you?

Vanden

I’m doing well. It’s been a long week already.

Arman

I feel like you know, finals coming up and stuff like that. How are you kind of holding up with that?

Vanden

I’m holding on. I’m trying on top of working and stuff too so.

Arman

So you know, photography for you has been like something you’ve been like dedicated to, when did you kind of like start that journey of just like being a photographer?

Vanden

So I started taking photos probably about 12 years ago; my sister Laila was running track. I have two sisters who are twins. Laila was running track and my dad had a Nikon D-90 and I would wait to go to my baseball games, run around with the other kids and stuff and my dad took his D-90 one day and he was like, here, make yourself useful and so I went full-auto point and shoot, basically. And I was coming back with stuff and he’s like, “Hey, you kind of have an eye for this.” Like, like, keep getting that in and at a certain point, he’s like, “Hey, you want to take some classes?” So I went to Sammy’s camera in LA, I think, and took some real quick classes, like learn about lighting and stuff, and how to set settings and stuff and I kind of just messed around with that and then my junior year of high school, I transferred to a private Christian school in SoCal and they had a photo class — David Hessemer shot for Nike and went to University of Oregon — real, real nice photographer and I took some photo classes with them. I was like, hey, I want to learn more about this and learn settings and lighting and all types of different stuff, learn how to develop my own film, we develop film in that class, and basically ran with it. 2020 I graduated high school, and I hit up our yearbook teacher, I was like, “Hey, I’m still around, do you guys need help with like taking photos or anything?” And she was like, “Yeah, I actually really need the help,” so I took photos for them for the yearbook. Sports, I had never done before like tennis, football, I’d never shot football, just mess around and stuff and I put that on my resume. My sister running track — they went to CIF southern section like championships and stuff so I was — I added that to my resume just going out to big events and just following the team and when I got to the school, I was like hey, I’ve been doing this for a minute, let me ask if there’s a position I asked if there was a position, it was a position open for a photographer and so I got that role and I’ve just been messing around dabbling ever since.

Victor

So you being a SoCal guy,

Vanden

Yup.

Victor

What made you decide to choose SF State?

Vanden

So I wanted to stay in California, but I wanted to get away from home, I wanted to be my own person, be a little individual. I mean, I love my parents, and we get along well, but I wanted to kind of branch out, be my own person, you know, pay for my own stuff and kind of be independent. So I applied to San Jose and a few other schools, San Jose didn’t accept me on my major, which I declared, my declared major was computer science so I came here with computer science. The first day I drove up here, like, I didn’t come check out the school before I was like, “Hey, I’m going to SF like,” I’ll like it. I’ll either like or I won’t like it because I’ve always been a type to just get in where I fit in type person so that rest was history, came up here, and I’ve been here since.

Arman

When did you kind of like realize you were good at photography? Like, did you ever feel like there was a moment where you were like, Oh, that was a really good, like, shoot, like, I love that shoot.

Vanden

I kind of I’m, I’m my own worst critic, but going to certain events, and you know, getting parents coming back to me like, “Oh, that’s an amazing shot” and something I maybe thought was subpar myself, but hearing just people in general, “Hey, it’s pretty nice” and then going to photographers that are taking photos and me being a kid and they’re like, “Oh, let me get your info,” Oh, these are pretty nice shots for for my age in general. But yeah, and then I took a studio lighting class last year — my first time doing that and just messing around and trying stuff out and just people’s reactions. Like “Oh, that’s really sick.” I’m like, “Okay, I thought it was subpar.” Yeah, bet.

Victor

Just from our even our interactions, like I always see you around like, yeah, like super busy all the time. 

Vanden

Yeah.

Victor

I see you at every game, any game I’m covering — I’m like “Alright, Vanz’s probably going to be here” — people forget, like, you’re still a student so how’s that balance? Like, what is it like, you know, being the media guy, but also like, trying to balance your own education?

Vanden

It’s tough sometimes, man. I mean, I’ve had periods of burnout myself just taking flicks. I mean, I have quota and stuff that I meet for them and then the rest goes in my resume and I give the athletes stuff but I’ve had a couple of times where I’ve stressed myself out over that like trying to balance school and work and not I had a period of time where I was doing the work for the money because I needed it to support myself and that kind of took away from the fun of it but getting back into that, hey, I’m doing this for fun and putting it on my resume but I’m here for school type thing. It’s been the change in the last few years but I mean, this year, I’ve had a couple of stuff going on outside so it’s like, trying to still find that balance and stay on top of my stuff. It’s hard hard this year so.

Arman

What was your favorite shoot you had this year in any sport or was there a certain event that you just loved?

Vanden

A favorite. I can’t think of a favorite moment, I — when I think of moments I think of not necessarily photos came out of it but the instances our baseball’s had like four walk-off games at home and I’m, I’m partial to baseball. I played baseball so I’m in the dugout they are quiet Why y’all quiet like, Let’s go turn me up. I see yall score more than this and they go and hit something and get a roll going and I’m screaming with them. They run out onto the field getting a walk off and I’m running out with them camera shaking. I’m like, “Oh, I gotta get footage” and so.

Victor

I was gonna ask I was like, you getting like really passionate. I mean, you have a sports background so like how hard is it for you to stay in the moment like “I do gotta get this shot?”

Vanden

It’s hard sometimes and I’ve started telling our athletes like “Hey, something goes on, find me” because I need to get the shot like soccer. You score a goal and I’m behind the goalposts give me some like “@ me-type stuff, or like cheer going by, but make sure you find me and make sure it’s something that’s easier-to-get-type thing,” yeah.

Arman

You were just saying how like you’ve been like rooting on the baseball team and just being like a cheerleader almost but also like a friend to them. How has it kind of just like growing with the community just with like every team around?

Vanden

It’s really interesting to see the cultures of the different teams have, different connections to different teams will have some sort of connection. It started with volleyball and so that was kind of off the jump they were really inviting and welcoming and basketball teams — they’re both kind of on the same thing; I’m tighter with the guys. The girls are really cool. They’re quiet, quiet and reserved. So I see him in passing “Hey, how’s it going,” like, “Hey Vanz, take this flick” they will like turn to the side after they’re locked into the game they turn to the side. Softball is really, really outgoing like really fun. I’m in the dugout with them probably laughing more than I am, same thing with baseball, I’m probably in there talking more than I’m taking photos. I’m like, I’m like have a camera in my eye. and they are like “Ayyye” I’m like what are y’all talking about so and then track is track is kind of kind of different because it’s hard to run into the athlete so I’m all over the place trying to be at events but I went to Sacramento with women’s track for an event and I realized they are clowns. They are just straight clowns — straight clowns — we are sitting in the grass and there’s no event in between I’m like just messing around I was like “Oh I’ll get some I’ll get some b-reel video” because track doesn’t get a lot of love; they get less love than they should get. It’s like “Oh let me get some like b-reel video” — they are just cracking up and I didn’t post them, because I’d probably don’t want to post them, but since, they had a ball so just my connections with each of the teams is real different but it’s all it’s all really tight wrestling is wrestling is really like a home I spend a lot of time with them just inside outside. I sat with them at the banquet last night just because those are guys those are guys  —I’ve really really get along with like inside and outside I see them in the gym and see them out and about in the city so yeah, it’s — I’ve a really unique connection with each of the teams and it’s not necessarily anything over the other it’s all pretty — they have their own little things.

Victor

And then just — I know you do the photo stuff. So but do you ever feel like you know pressure like when you go to events like you still like get nervous a little bit or you have like questions about like, how you’re going to attack an event or how are you going to prepare for a shoot?

Vanden

I’m actually going through that right now thinking about this grad shoot I have after I’m like I send them like hey create a pinterest board and stuff you want type thing but I tried to come up with ideas on myself which that creativity slowly started slipping so I look through stuff on reels but I get I still get kind of kind of anxiety like upfront like you know you about to step into the box you about to you know step onto the court and get the pre game jitters, alright let’s go because I’m really in the moment with them and I try to get there early about an hour hour and a half early set all my settings check my white balance check my shutter speed I’m going to run get a few test clicks alright, you decided for today and maybe set auto ISO if it’s something like in the gym but just kind of I have my routine stuff that I kind of go to and every once in a while if I get the shots that I need for athletics then I mess around with other stuff — slow shutter speed, panning stuff.

Arman

So you also like just talked about how like comfortable you are with — like it feels like almost every athlete knows you on campus.

Vanden

Yeah.

Arman

What does it feel like just, you know what for a beginner photographer, what would be your advice to them just to like get comfortable with the people they are working with?

Vanden

It’s um, it’s really important to kind of build that relationship upfront. When I go on shoots I’d make sure people laugh and smiling, like, we’re humans, at the end of the day, it’s business but I don’t want it to be so stuck in business where you know, you are a a-hole or whatever, like, I try to be a good, a good person upfront and I get that vibe off of them, when I do shoots with people, like freelance shoots with people, I always tell them, Hey, bring a friend or two, I don’t, I don’t really want to do the one on one stuff, bring somebody you’re comfortable with so you can just get along and I crack jokes and stuff.

Arman

What’s something you like, when you came up to San Francisco? What was something you just loved about SF State or maybe the city in general?

Vanden 

Diversity, diversity, for sure, like I’ve always, always considered myself an ally to a lot of different communities but you can only do that to an extent without knowing the community and being engaged in that — and so being in my own little bubble, and suburban SoCal, you know, kind of people kind of snobby and you see stuff around, but you’re not really engaged in it. Coming up here it’s like, you jumped right into that pool, alright let’s go get to know more about people, you get to ask them questions to understand because if you don’t ask questions, can you really consider yourself an ally type thing so diversity, for sure. Diversity of culture, identities, it’s, it’s a mixing pot, and I love that up here.

Victor

And then I kind of got like a lengthy question, but.

Vanden

Go for it.

Victor

With you being a former athlete, everybody in here has probably played sports so you know, we all get to SF State and we all have that experience and where you’re like, where is the enthusiasm for our sports community on campus? It’s something I’ve dealt with when I started reporting here, and I was just like, where’s the support? You know, where’s the acknowledgment? Where’s like, you know, just exposure for athletes? Yeah, you know, we always hear, like, Oh, we’re not really a sports school, like our sports aren’t that great but you know at the end of the day, our athletes are still having an experience, and you’re just somebody who’s able to follow them through that whole experience and you’re kind of like the fly on the wall so you get to see everything. Just what is your perspective on the sports community on campus? What are some I’m not gonna say misnomers, I guess, you know, about our sports on campus and how important is it for our community, just not even just student-athletes, but for the students to finally recognize, like, you know, our, our athletes are unique, not everybody’s winning, but it’s the — it’s the culture around it like.

Vanden

Absolutely.

Victor

What’s kind of your perspective on it?

Vanden

I found that some people don’t know we have certain sports on school, oh we have a volleyball team, oh we have a basketball, are they nice? This is the first thing to ask, Are they good? Like, who cares, if they’re good? Like pull up — pull up and support you guys showing up to games, gets them hyped they perform better so it’s just getting that out there the public outreach, and that reaching main campus has been a struggle, like we post stuff around every once in a while. It’s mainly on social media, we don’t see stuff like public stuff. Like you go to like UCLA, they got a banner: “Hey, we got this game going on this. This is a rivalry game, be there” and so I’ve seen — I’ve seen people that showed up to one or two games, and it’s like, “Oh, this is kind of rocking” and then they start showing it to games regularly so just getting that out there and, you know, not realizing it’s always about winning type thing. We are a D-2 program where we’re low-funded so the fact that we do as well as we do with the funding that we get is, is a testament to how well our athletes play and they’re all great people., they’re cool people do you know somebody in one of your classes it’s Oh, it’s their bag says basketball, let me go check out a basketball. Let me ask them like, when their next game is and just go check it out like that’s how it starts so just getting out of your comfort zone like hey, we’re gonna start going out party and we’re gonna check this — check this game this Thursday night like you know what I’m saying so.

Arman

I was gonna say every time like I walk by like the Gymnasium everybody’s just like, they know each other on a first name basis, whether it’s like a men’s soccer player talking to a woman’s like volleyball player, everybody just knows each other. 

Vanden

Yeah.

Arman

What do you think is kind of made them so in tune with each other and also like, everybody, so like, comfortable with each other?

Vanden

I’m gonna shout out somebody real quick. I’m gonna shout out Kimberly DeBoer, (Kimbo) SAAC president, she’s done really good at making sure that the community is inclusive, and that we all get to know each other, we go to SAAC meetings, like, hey at the end of this, at the end of the year, we’re like, we should be able to know everybody in their sports and just making sure we’re all included in that having a Mental Health Awareness Month and doing those activities together, like join groups of people that you’ve never been with. Like if you know these people, you shouldn’t be in a group with them type thing that’s been pivotal in the last like two years and her being in that position and going forth with that has been really unique.

Victor

What is kind of your plans like once you’re done with State like, what do you have up your sleeve?

Vanden

So I’m actually a graphic design major, which goes well with photography so I plan to continue into photography for a pro sports team is kind of ideal. I have maybe a few connections, I could try to work with that or maybe shadow somebody but if I can work on a communications team to be able to do the graphics and the photography type thing like hey, you guys don’t need to hire two people. I can handle it both. It might take me a little bit more time but bet and I can work with them and type stuff so that’s kind of my plan. I’ve got a couple of things lined up I had an internship just fall through, but that just opens the door for something else so just trying to keep at it I have, fortunately, the gig at this school is experience, the problem we have as young people now is applying for jobs and they’re like, Oh, well, you need experience, you guys are supposed to provide that experience that’s why I’m coming to you guys and so I kind of have my foot in the door in that even if it’s not A1 sauce, I’ve worked in a setting and kind of know how it operates so I’m hoping that hoping that kind of goes through. I’m leaning more towards photography, even though I’m doing graphic design.

Arman

Yeah, I was gonna say my last question was gonna be like, what’s the end goal or what’s the dream for you? What, what keeps you going? What’s your why?

Vanden

Oh, the — the why for me is real deep so growing up — my mom and dad, I have the benefit of having parents that have been together 26 years recently, I think it’s 26, and growing up and seeing them you know, showing up to all my games or our dance recitals and stuff and just being there — and my parents are older — they’re like the last of the baby boomers and so a lot of perspective of stuff of the culture and moving forward you know, from times where we were oppressed is a lot more personal to me. My grandparents — my grandfather’s family came from Texas, my grandmother’s family came from Louisiana both my grandma’s family came from Louisiana — so that’s a lot more personal. Like, I realized, like, my great grandfather, he’s like born in 1885, lived 100 years like, hey, that’s people are like, “Oh, slavery, whatever was so long ago.” No, it’s a lot more personal for me and so I look at it as in terms of, “Hey, all the sacrifices and stuff that were made, like, the least I can do is get after it.” I mean, obviously, check out for your mental health that’s always a priority but the least I can do is get after it. They aligned all this up for these opportunities, just put my foot in the door. Make them tell me no so that’s, that’s my why. that’s what keeps me driving.

Victor

That probably would have been the best way to end it but.

Vanden

You good, I could talk all day.

Victor

My last question would just be for anybody who just getting started, you know, especially with sports photography, people are kind of intimidated by it. 

Vanden

Yeah.

Victor

What would be your advice to anyone who’s just picking up a camera for the first time and they’re like, I want to take photos.

Vanden

The biggest thing I did was just keep taking photos, like clicking away and you know, coming back and seeing like, hey, that works or that doesn’t work and see what people think about stuff and kind of read a little bit on how to understand that stuff but the biggest thing for me was just keep taking photos. In terms of opportunities and stuff, just ask questions. It’s automatically a no if you don’t ask if you ask and get your foot in the door and same thing I said earlier you get your foot in the door and make them tell you no. Alright. If you ask a question and they let you in, bet I’m there and so you use that to just kind of keep driving forward.

Arman

I think that’s the best way to end it, just keep going.

Vanden

Keep pushing always.

Arman

Thank you Vanden, we appreciate you so much. Good luck with the rest of the week and finals and see you soon.

Vanden

For sure, appreciate you guys.

Outro

Victor

Thanks for listening to The Chomp pod, we’ll be back with more episodes.