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Stock exchange for art opens with $55mn Francis Bacon

Stock exchange for art opens with $55mn Francis Bacon

A stock exchange for art announced its launch in London this week, aiming to make art a more accessible investment prospect. Called Artex, the new exchange — regulated by the Liechtenstein Financial Market Authority with an EU licence — opens with the listing of Francis Bacon’s “Three Studies for a Portrait of George Dyer” (1963), which Artex has valued at about $55mn. The work has been consigned by a private collector who bought it from Christie’s for $51.8mn with fees in 2017.

Artex will initially offer 70 per cent of the work (worth $38.5mn) in shares equivalent to $100 each, though more will come as its owner can only keep up to 10 per cent, confirms Yassir Benjelloun-Touimi, co-founder and chief executive of Artex and a former investment banker. Pre-marketing is set to begin officially on June 19 and public trading starts on July 21. Artex will take 3 per cent of the work’s valuation and will also make a “small fee” from each trade, Benjelloun-Touimi says. Other works will come to market, with their frequency “depending on the response”, he says.

This is not the first attempt to divide art into tradeable chunks — and so far the jury is still out on such projects, which have yet to attract enough liquidity to succeed and can invite shortlived speculation. Benjelloun-Touimi says that Artex’s regulated framework dictates “transparency and non-discrimination”, making it a viable option for institutional investors. He accepts that “art is not oil, it is not a commodity” and is committed to having the works Artex offers on view in public museums, rather than, for example, kept in a freeport. When it comes to speculation, he says, “you can limit it but you can’t stop it in any asset — it is ingrained in human nature”.


Painting on off-white background of a man’s head wit a blue cloud above and red and white striped jersey
Untitled (Pablo Picasso) (1984) by Jean-Michel Basquiat, est £4.5mn-£6.5mn © Christie’s Images

Christie’s will offer a Jean-Michel Basquiat painting of Picasso, estimated at between £4.5mn and £6.5mn, in London on June 28. The 1984 work is painted on metal with “Pablo Picasso” written in capital letters seven times, “almost like a mantra”, says Tessa Lord, Christie’s senior specialist. “There’s a continuing fascination about an artist painting an artist, particularly cross-generationally, and Basquiat and Picasso are two big ticks for us,” Lord says. The work sold at Christie’s for £1mn with fees in 2007 and was last seen in public at the Barbican’s Basquiat: Boom for Real exhibition in 2017-18, on loan from an Italian private collection.

Christie’s scored a hit with Basquiat in Hong Kong last weekend when his three-dimensional painting “Black” (1986) made HK$51.5mn (HK$62.6mn with fees, about $8mn). The work, which had a third-party guarantee, was the top lot of its healthy 20th/21st-century evening sale on May 28, though its final price was just below its presale estimate and the amount made at its previous sale in 2020 ($8.1mn, not accounting for inflation).


Small birdhouses in bright colours
‘I Would Name My House The Swallow’s Nest’ by Kateřina Šedá; sculptures at Bosse & Baum, £10,000-£30,000 © Courtesy the artist/Bosse & Baum

The third London Gallery Weekend runs between June 2 and June 4 and, with 123 galleries participating in 135 venues across town this year, is the biggest free-to-visit gallery event in the world. Train strikes planned on Friday and Saturday might deter those from outside the capital, but for those in London already, there is a boosted programme of more than 100 public events, performances and expert-led live tours.

The event is grouped across four areas of London — Central, West, East and South — with the Central area by far the largest (87 venues). For those outside the city, this makes the event more vital. “Galleries in Mayfair almost operate as a different industry from those elsewhere, especially in Peckham, for example, and the gap is getting bigger,” says Alexandra Warder, co-founder of south London’s Bosse & Baum. “But London Gallery Weekend is designed and built by galleries, so they are sensitive about who it is for.” Warder’s gallery opens a solo show of the Czech artist Kateřina Šedá, who brings an extension of a series made for care homes in Austria and Slovakia (2019-21). This turns residents’ former homes into wooden sculptures that are also birdhouses (priced between £10,000 and £30,000).


Black and white photo of a man in a jacket sitting among large white biomorphic sculptures
Hans Arp in Clamart, France, in 1957 © Andr Villiers, ArchivStiftung Arp eV, Berlin

The estate of the German-French artist Hans Arp (1886-1966) has given 200 plaster sculptures to 10 museums worldwide, including the Nasher Sculpture Center in Dallas, the Hepworth Wakefield in the UK and Vienna’s Albertina. The donation also includes two bronzes for each institution, the foundation confirms. The plasters, which Arp finalised before handing them over to foundries for fabrication, are “invaluable resources” towards understanding the artist’s process, says Engelbert Büning, director of the foundation. The gift and associated collaboration, which targets institutions that don’t have Arp works, stretches to Melbourne’s National Gallery of Victoria, while Büning says plans are afoot to add museums in Asia and Africa.

Arp was a co-founder of the Dada movement, which rejected traditional definitions of art after the horrors of the first world war, and his often amorphous work reflects the fluidity of national and cultural identity. Born in Alsace, Arp was originally German but, after the war, became French with the region. He used two first names — Hans and Jean — to reflect his mixed nationality.


Sculpture of a blue cow under tall green plants in a park
‘Donkey with Flowers’ (2022) by Austin Lee, at Chart in Tivoli, 2022 © Courtesy Gallery Carl Kostyál/Chart in Tivoli 2022

Copenhagen’s Chart Art Fair has extended its outdoor sculpture show in the city’s Tivoli Gardens amusement park to run a month every year until 2026. This year it has 15 works on the slate for August 24-September 24, all of which are for sale via galleries with artists including Sylvie Fleury and Jonathan Meese. “The feedback from the first year was so good, people saw it as a bit of a treasure hunt,” says the fair’s new director, Julie Quottrup Silbermann.

This year, she has organised for the 37 galleries in the coinciding fair (August 24-27) to select one work each priced below DKr20,000 ($2,900), for a group show at the entrance of the Kunsthal Charlottenborg. “Collecting art supports the wider ecosystem but we don’t talk about it in that way so much. At the same time, people often ask how to start collecting,” Silbermann says, adding that the talks programme will addresses first-time art-buyers too.

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Film photography is seeing a resurgence in the Chattanooga area | Chattanooga Times Free Press

Film photography is seeing a resurgence in the Chattanooga area | Chattanooga Times Free Press

In the digital age, where advancements in camera technology and photo editing allow people to take professional-quality pictures on their phones, some are looking to the past for new inspiration.

Film was for many decades the preeminent medium for photographers. However, with the evolution and proliferation of digital cameras in the 21st century, the film medium dwindled in significance with many manufacturers discontinuing their film-based products.

And yet, despite becoming an endangered species, so to speak, the late 2010s saw a renewed interest in film photography, surging during the COVID-19 pandemic when people sought new hobbies while in isolation, according to a report by Marketplace.

Tori Fyfe, a Chattanooga film photographer, who opened the community film development lab, Safelight District, in 2019, says she has seen an uptick in business since the pandemic began in 2020.

Safelight District is a community darkroom, open 24/7 to anyone with darkroom experience. There is a one-time fee to use the space, which can be reserved online to ensure it’s not overbooked. And first-timers are given a quick overview before use.

  photo  Staff photo by Olivia Ross / Tori Fyfe cuts negatives.
 
 

“A lot of people were looking for a hobby during the pandemic,” Fyfe says. “Or maybe [film photography] was something that they had put on the shelf and wanted to get back to eventually, and the pandemic kind of gave them an opportunity to do that.”

Fyfe says younger people are drawn to film photography because they can achieve a unique look with their photos without the need for social media filters. She also credits the delayed gratification of receiving the developed photos as a quality that makes film photography special.

“When I develop the film, I see those memories come back,” Fyfe says. “But with the phone, I’m just like, ‘What’s this for?’ [The photos are] just going into the abyss of the rest of my camera photos on my phone.”

Film photographers say one of the medium’s biggest draws is the photo-taking process. They enjoy slowing down to explore their surroundings and look at the world around them in new ways, exposing each frame on their roll of film with intention rather than with the reckless abandon they’ve become accustomed to with digital photography.

Reed Darden, 30, who recently moved to Chattanooga, took up film photography within the past year. The film photography process has provided him with a much-needed respite from all the technology that surrounds him in everyday life.

  photo  Staff photo by Olivia Ross / Vintage cameras sit on a shelf at Safelight District.
 
 

“I just wanted to pick up a hobby where I could kind of disconnect a little bit [from being on the phone and computer],” Darden says. “I thought about photography, and that’s what kind of drew me to doing film instead of … digital.”

Additionally, Darden says film photography has helped him see more of the city he now calls home.

“[Film photography has] gotten me to go out and explore a little bit,” Darden says. “Chattanooga is such a beautiful city; there are so many great spots that you can take pictures of.”

With increased interest in film photography comes increased demand, but limited supplies have led to price hikes in recent years on cameras and film, according to Marketplace. To combat increased prices, Fyfe suggests starting out small by buying cheaper film like the kinds made by Fujifilm and looking for affordable cameras in antique stores or on websites like eBay.

Chattanoogans looking to get involved in the city’s film photography community can connect with Safelight District via their website, safelightdistrict.com, or social media, @safelightdistrict.

  photo  Staff photo by Olivia Ross / Tori Fyfe cuts negatives.
 
 

Woodblock printmaking focus at Five Points this weekend

Woodblock printmaking focus at Five Points this weekend
Five Points Arts is partnering with BIG INK to bring large-scale woodblock printmaking to Connecticut’s Northwest Corner on Saturday and Sunday from 10 a.m. to 4 p.m.

Each day, eight artists including two collaborative groups from Northwestern Regional High School and the University of Hartfo

Richard Kelly: Music photographer tells of life snapping stars

Richard Kelly: Music photographer tells of life snapping stars
Arctic MonkeysRichard Kelly

Across a career that has seen him photograph some of music’s most recognisable faces, Richard Kelly has built a portfolio and a reputation many can only dream of.

He even became Arctic Monkeys’ go-to man, documenting the band as they rose from relative unknowns to stadium stardom – and his photos have now formed the basis of a new exhibition in Manchester.

But despite Kelly’s eye for a killer shot, he says he never grew up with the dream of capturing sweaty studios, bouncing concerts and glamourous rockers.

In fact, he didn’t dream of being a photographer at all – let alone a two-decade career snapping the stars,

“I started off as a messenger at my local paper, the Manchester Evening News, after leaving school,” he says.

“I saw the photographers come in wearing their own clothes, not a suit, and doing different assignments each day, which appealed to me.

“From there, I went to evening college to study photography and eventually did a degree in documentary photography while working as a photo lab technician and printer to pay my way through uni.”

Amy Winehouse

Richard Kelly

The degree course gave him “an ingrained interest to document the world around me, which stood me in good stead for shooting bands and artists”.

But it was his extra-curricular activities that brought Kelly to the world of music.

“Whilst studying I used to shoot raves in Manchester, which then led to me shooting for Mixmag and other publications such as Vice and Dazed,” he continues.

“It was a natural progression to shoot bands and fashion.”

Ian Brown

Richard Kelly

John Cooper Clarke and Akemi Fox

Richard Kelly

His commissions soon brought him into contact with a host of rising stars, but few were as remarkable as the ones he met when he was sent to photograph some relative unknowns on the other side of the Pennines, the then-up-and-coming Arctic Monkeys.

“I first shot the band for Dazed and Confused just before their first single came out.

“I drove over to their rehearsal studio in Sheffield and spent the afternoon with them.

“The shot that features in the exhibition is the very first photo I took of them. I asked them what they sounded like, and Alex said, ‘We’ll play you a few songs’, so I was treated to my very own individual mini gig.”

He says it was simply the “perks of the job”, but the chemistry of that day led to a long relationship.

“We got some really nice shots, and I think they liked the fact I wanted them doing normal things and it was a very relaxed shoot.

“After that, the record label asked me back to shoot their official press shots, which I did again and again until they decamped out to LA.”

Arctic Monkeys at Old Trafford

Richard Kelly

He says the band were “great to photograph, laid-back and very funny”, but they also appreciated his way of working “which is more to observe than to participate and hang out with them”.

“To get the photos I want, we have a mutual trust and respect to just let me get on with it from an objective, outside perspective.

“They were great by trusting me and letting me crack on with it, which I think shows by the images and work we produced.”

Yet the band were far from the only huge stars Kelly met at the start of their careers.

Florence Welch

Richard Kelly

His exhibition also includes the first media photo anyone took of singer Florence Welch, which he captured before her act Florence + the Machine became a household name.

“I actually met her as I was shooting her managers at the time, The Queens of Noize,” he says.

“She seemed really photogenic, and you could tell she was going to be a success, so I offered to take some shots of her at the end.

“She was a dream to photograph – I could have picked any one of the 25 shots I took of her for the exhibition and it would have been great.”

Sparkz, Lee 'Scratch' Perry and George Melly

Richard Kelly

He says he finds it really difficult to pick a favourite shot in the exhibition, as he is “really proud of the work as a whole, plus it changes from month to month”, but his current choice is the one of up-and-coming MC and producer Sparkz.

“It came out of a body of work of a group of Manchester MCs that is up there with my best work in my opinion,” Kelly says.

He feels it was important to show Manchester’s new talent alongside the famous names, “as there’s so much at the moment”.

“There are so many artists I wish I could have found time to shoot and include, but I’m really pleased that we have Sparkz, Antony Szmierek, and Akemi Fox in the exhibition alongside more established artists,” he says.

“I think for a photograph to be good in its own right, I have to think it’s good, regardless of who is in it.

“All the work, new artists included, stand up on their own merit, so you may not know who these three artists are yet, but if by coming to the exhibition, you discover new artists alongside seeing ones you’ve already heard, surely that’s a good thing.”

Antony Szmierek

Richard Kelly

However, he says there is one distinctive older shot he cannot help but return to again and again.

“I do always come back to the shot of Amy Winehouse,” he says.

“I remember taking the shot and knowing it was a good one. Sometimes, you just know.”

Richard Kelly: A Time and Place is at Kimpton Clocktower Hotel in Manchester until 31 August. Arctic Monkeys play Old Trafford Cricket Ground on 2 and 3 June.

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‘Coming Together’: Easton students debut photographs at West Ward Market days after fire

‘Coming Together’: Easton students debut photographs at West Ward Market days after fire

EASTON, Pa. — Angel Sanchez and his friends smiled proudly Wednesday as they pointed at a large photo hung on a chain link fence.

The four buddies are among 12 middle school students who participated in an after-school photography class at Easton Area Community Center.

The young students attended the unveiling of their project, a photo exhibit called “Inside Outside World” at West Ward Market, between 12th and Northampton Streets.

  • The Inside Outside World project at Easton’s West Ward Market features hundreds of photos taken by young photographers
  • The photos will be on display through September
  • Shoppers at the West Ward Market donated to those displaced by Monday’s fire on Ferry Street

Joining them at the unveiling were Easton Mayor Sal Panto Jr., and Lisa Campbell, director of Easton Area Community Center.
The photo exhibit will be on display every Wednesday until September.

During the three-week class, the Easton-area students were taught about the history of portrait photography to inspire their own portraits and self portraits while learning techniques of composition, staging, lighting and color.

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Micaela Hood

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LehighValleyNews.com

Students pose with Polaroids they took in a photography class at the Easton Area Community Center. The students’ photographs are on display at the West Ward Market.

“I learned a lot like how to use cameras the old way,” Angel, 11, said. “It was a lot of fun. I enjoyed participating in the class.”

The workshop was taught by Ghen Dennis, founder of Overtown Media + Arts in Easton.

Dennis, who handed photography books to the youngsters as a gift at the event, volunteered her time and shared some of the printing costs for the project.

She said her goal was to show the students what it was like to take photos pre-digital times.

IMG_4142.jpeg

Micaela Hood

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LehighValleyNews.com

Dozens of student-led photographs are on display at the West Ward Market on Wednesdays through September.

“They experimented with black-and-white Polaroid film and some of them had the idea to include the Polaroids in their [finished] shot,” she said.

“For a lot of young people, photographs aren’t material things. They get traded digitally. Thinking about having a tactile object, I think surprised them.”

Ghen Dennis, founder of Overtown Media + Arts in Easton

“For a lot of young people, photographs aren’t material things. They get traded digitally. Thinking about having a tactile object, I think surprised them.”

The project also was funded by the West Ward Community initiative.

‘All in this together’

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Micaela Hood

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LehighValleyNews.com

Residents of Easton drop off donations for victims of the Ferry Street fire on Wednesday, May 31 at the West Ward Market.

The unveiling of the students’ banners brought some happiness days as the neighborhood, between Sixth and 15th streets, is rallying together after a fire Monday that destroyed a dozen homes on the 900 block of Ferry Street and displaced 61 residents.

On Wednesday afternoon, residents were seen dropping off bags of non-perishable food and gently used clothing. One unidentified donor gave $450 in gift cards.

“It was all increments of $50, so that will help six families,” said Tanya Ruiz, manager of the West Ward Community Initiative, who lives a block away from the fire site.

”It is so sad that this happened, but there’s a lot of people helping out. People are coming together and giving back.”

Tanya Ruiz, manager of the West Ward Community Initiative in Easton

As she sorted through donations Wednesday, Ruiz said she watched as her neighborhood was engulfed in flames on Memorial Day.

”It is so sad that this happened, but there’s a lot of people helping out,” she said. “People are coming together and giving back.”

The clothing collected Wednesday will be distributed at an event held in the next few weeks at Paxinosa Elememtary School.

Charitable organizations such as the American Red Cross Pennsylvania Rivers Chapter, the Third Street Alliance, West Ward WISE and local church groups also are assisting those in need.

IMG_4124.jpeg

Micaela Hood

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LehighValleyNews.com

Residents dropped off donations for families affected by the Ferry Street fire on Wednesday in Easton.

A ‘berry’ good day

Attendees at the exhibit listened to tunes by Scott Harrington, a local singer-guitarist, while celebrating “Strawberry Day” at the West Ward Market.

The market features dozens of locally sourced vendors selling fruit, vegetables, flowers, fresh eggs, baked breads, cookies and pastries, jams, honey and condiments.

It was founded in 2022 by the GEDP as part of a collaboration to expand access healthy food for residents throughout the Valley.

Shoppers can pay for goods with cash, credit or debit cards and EBT.

It is open 3 p.m. to 7 p.m. on Wednesdays through September.

16 photographers try to capture love’s complexity in New York exposition – La Prensa Latina Media

16 photographers try to capture love’s complexity in New York exposition – La Prensa Latina Media
image

By Jorge Fuentelsaz

New York, May 31 (EFE).- The intoxicating passion of a new relationship, betrayal, narcissistic love, violence, intimacy, politics, sex and devotion through illness and past death are some of the themes captured in photographs by 16 international artists which will be on display beginning Friday at New York’s International Center of Photography Museum (ICP).

“Love Songs, Photography and Intimacy” is the name of this exhibition conceived of as an old “cassette” on which songs were compiled as a present for a friend, relative or lover, exhibition curator Sara Raza told EFE.

She said she envisioned the exhibit as a way to rethink different kinds of relationships, and what that really means, thereby moving beyond the romantic version of how we think about love and intimacy.

Raza explained that, in putting together the exhibition, she was also interested in including and exploring different ways of recording, whether it be global, local, digital or analog.

Among the works on display, Raza emphasized that of US photographer Clifford Prince King, one of whose photos is on the cover of the exhibition’s catalog showing two young men seated on a grassy hill in the country and embracing.

It’s a photograph full of color that plays with the public, with LGBT love, with privacy, what is noticed and what is hidden, the urban world and rural spaces.

Also standing out among the photos in the exhibit are shots by Japan’s Nobuyoshi Araki, a series that dates back to 1971 and is made up of photos of his honeymoon with his wife Yoko Aoki. On the opposite wall is another of Araki’s photo series from 1989-1990 documenting Aoki’s illness and death.

The heartbreaking and violent love of US photographer Nan Goldin has also earned a place in the exhibit, which was put on display for the first time at the Maison Euopeenne de la Photographie (MEP) in Paris.

For this show, however, Raza has added five new artists to give it a more American accent and include a new layer – namely one “beyond romantic love” that is more political and more international.

The sad, naked look of Angel Zinovieff, the partner of photographer Collier Schorr, is also included in the extensive catalog, where works dating back to the 1950s are combined with more recent photos.

That’s the case with Franco-Dominican photographer Karla Hiraldo Voleau, who in her 2022 work “Another Love Story” presents a hybrid viewpoint between photography and narrative, where her own real-life experience is mingled with fiction.

In several photo panels, Hiraldo presents photos of her year-long romantic relationship with a former partner: trips, visits to the beach and taking baths together, chats at home and in bars, intimate moments in their room. These images all depict a happy relationship full of love, as recorded on Instagram.

And yet, between each group of Hiraldo’s photos a telephone conversation is interspersed in which the artist and another girl simultaneously discover that they are sharing the same lover without knowing it.

It’s a very tragic love story, Hiraldo told EFE, about how she found out that her ex-partner simultaneously had a life with another woman.

These are real photos, although the face of her “ex” is not seen, with snapshots that reproduce real moments where the person shown is an actor paid by Hiraldo and not, in fact, her former lover, with whom she shared an apartment for a year.

“It’s an auto-fiction,” she said, adding that she loves putting herself in between reality and fiction, erasing the border between what’s real and what is not, because, especially, in this project, “I didn’t know (the difference) either.”

Hiraldo’s work, and that of the other photographers, seeks to capture the complexities, elusiveness and subjectivity of love – Raza said – along with its inability to be quantified, its chemistry and incompleteness, the absence of some of its frequencies, just like the songs that are not included on those cassette tapes we made for others.

EFE

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Why now is the golden age of marketing measurement

Why now is the golden age of marketing measurement

What can the blend of science and art in marketing mix modelling offer the wider industry? By Jamie Parks-Taylor.

Measuring the effectiveness of marketing spend and the best allocation of media investment regularly ranks as one of marketers’ top objectives – not least when budgets are under ever more scrutiny. Marketing mix modelling (MMM) has become the go-to method of measuring the individual, and combined, impact of multiple marketing channels on business objectives – and intriguing developments in MMM are making it more accessible and powerful than ever before.

For much of the past 20 years industry attention has been focused on user-level digital attribution – driven by the emerging dominance of digital advertising and the comfort and interpretability that this deterministic form of measurement offers. There were limitations, namely that it only works with online channels, allows for duplicate conversions across digital channels and has a propensity to over-attribute conversions to digital channels, especially those lower down the purchase funnel like retargeting display and paid search.

But the positives were seen to outweigh the negatives, leading to a near hegemony for digital attribution in the 2010s. But in recent years it has been undermined by the deterioration of the data signals that it relies upon. The introduction of Apple’s app tracking transparency (ATT) in 2021, alongside other initiatives aimed at giving people more control over their personal data, have resulted in digital campaigns achieving fewer conversions, and marketers increasingly becoming uncertain about the effectiveness of digital channels.

This uncertainty has led to a renaissance in alternative measurements – in particular, econometrics (see Figure 1 ). Renewed interest in MMM has also been aided by exciting recent developments, which have significantly lowered the barrier to entry. Today, anyone – or team – with a decent understanding of the R or python programming languages and a good grasp of marketing effectiveness theory can run an end-to-end MMM project.

image

Figure 1: Google Search Trends

The recent release of several open-source (free to use) libraries, including those developed by tech giants like Meta, Google and Uber, has revolutionised MMM. The algorithms underpinning these solutions sit at the cutting edge of data science and machine learning, helping deliver reliable models with a high predictive accuracy.

MMM isn’t perfect; detractors label it more of an art than a science because the process requires human involvement. MMMs often produce multiple candidate models, and analysts must evaluate the models through the lens of past experience, to select the ‘best’ model for a given project. But the same criticisms can be levelled at all modelling, from government use to plan pandemic responses to those employed in the finance industry. This blend of science and art is invaluable in the explanation of complex systems underpinning critical decision making.

In comparison, digital attribution is less open to interpretation and more directional – once settings are selected (for example, attribution window) the metrics are simply provided and often treated thereafter as fact. Both digital attribution and MMM can suffer from a lack of causality. MMM’s can uncover relationships between marketing deployment and incremental uplifts in sales, but they don’t automatically prove a cause-and-effect relationship between media spend and sales. Compared to digital attribution, causality tends to be more explicitly stated within MMM, and the evaluation of the models via experiments can do a good job of resolving this dilemma.

The holistic approach of MMMs generally make them more insightful, actionable and impactful than digital attribution, especially for advertisers investing in offline and online channels. It remains the only marketing measurement tool that allows advertisers to compare all channels like-for-like on business-critical metrics like return on investment.

MMM is now evolving into unified marketing measurement (UMM). The biggest providers’ proponents of MMM, including Kantar and Google, are introducing UMM in 2023. Rather than referring to one specific framework, each firm has its own definition of UMM, the one unifier is that MMM lies at the heart of any UMM project. It’s the synthesis of MMM with a combination of other measurement solutions like digital attribution, experimental results and brand equity studies that makes UMM unified. The glue that holds these disparate measurement solutions together is typically Bayesian inference – a statistical model itself. In effect, UMM is an ‘ensemble’ approach – a collection of sub-models interacting within a grand model.

While UMM’s development is fascinating, it’s an incredibly nascent technology. There is no one best approach, and UMM projects are often expensive to deliver. Any advertiser looking to improve campaign impact measurement should begin with MMM and build from there. And with more paths to MMM than ever before, it’s a fantastic time to start.

Jamie Parks-Taylor is director of insight and analytics at Cream

Photography show opens at JCC gallery

Photography show opens at JCC gallery

The work of local photographer Diane Beatty opens today in the Thomases Family Endowment of the Youngstown Area Jewish Federation Art Gallery.

“Color vs. Black and White” will feature a few of her favorite photos, some in color, some in black and white and a few featuring both.

Beatty studied art at Youngstown State University in the 1980s, but her journey into photography didn’t begin until April 2014, when she felt compelled to photograph the demolition of General Electric on Hughes Street in Youngstown. That same year, she created a Facebook group called Youngstown Photography Group where she met other photographers that helped her learn and grow as an artist.

Since then, she has won many awards in local art shows and has been featured in the Regional Photography exhibit at the Butler institute of American Art.

According to Beatty, “You may wonder why I prefer to show a photo in black and white versus color. There are a couple factors. If the image is strong, sometimes color can be distracting. My eye is drawn to red, for example, so if it takes away from the composition, I will see how the photo looks in black and white. The other factor is if the sky is blown out. I don’t like to shoot on a sunny day, because of this. When I first started to exhibit my work, one of my YSU professors asked to see my work. After seeing it he asked, ‘Where is the color?’ The photos were all black and white. Since then, no matter where I go to photograph, I ask myself that question and specifically look for a colorful image.”

Beatty primarily is interested in historical and abandoned sites, relishing the challenge of capturing images in low light and composing unique photographs that tell a story.

Her work will on display through July 30 at the gallery, located inside the Jewish Community Center of Youngstown, 505 Gypsy Lane. A reception with the artist is scheduled from 1 to 3 p.m. Sunday.

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