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Seniors in the Studio

Seniors in the Studio
One writer talks to senior Studio Art majors about their artistic experience  at Dartmouth as they approach their final showcase.

The art of writing a brief

The art of writing a brief

We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them

The always-on communication between agencies and their clients would suggest that briefs have a less important role than they once did, because who needs a few paragraphs buried in a word document when you have WhatsApp? Yet Laurent Simon, chief creative officer at marketing agency VMLY&R, believes they’re more essential than ever.

“Everything is faster. We’re poorer in time, poorer in terms of budgets, there’s more channels you can use to connect with people. It’s not just a radio ad or a TV ad or whatever,” he says. “So the more clarity and the more consistency you can have, the better, because whilst the creative process is not an exact science, there are things that you just can’t do without. You need to know where you’re starting from and where you’re going.”

The brief doesn’t just provide a “north star” for creatives, Simon explains. “I’d say it’s probably one of the most important documents you can find at an agency. The reason being, a brief is, I guess, one of the closest manifestations of a contract between agencies and clients.” Without the luxury of time, budgets, and a consolidated audience that he experienced when he first started out, he finds that “you do need that cornerstone in black and white telling you precisely what the ask is and what the objective is and what you’re trying to achieve”. Even in his time as ECD at BBC Creative, where he was theoretically much closer to the ‘client’, the brief was essential for keeping everyone on track.

Image of a person sat on a sofa knitting with two people young people stood behind wearing matching knitted patterned jumpers
Top: Shutterstock/VectorMine; Above: Eat Your Way To A Better Planet campaign for Alpro by VMLY&R

Wedding photographer complains ‘Karen’ ruined his shot of couple

Wedding photographer complains ‘Karen’ ruined his shot of couple

A wedding photographer has blamed a “Karen” for ruining a couple’s perfect wedding shot, but social media users seem to disagree.

Duminciuc Bogdan, a wedding photographer and videographer, went viral on TikTok when he shared a video of a bystander walking into what would’ve been a picture-perfect shot. In the video, which has nearly 27 million views, a bride and groom are seen posing for a photoshoot on a pier in Corfu, Greece.

As Bogdan snapped photos of the married couple, an airplane flew above their heads and the photographer attempted to take a picture of the unexpected moment. He instructed the couple to kiss just as the plane was in the frame, but just then a woman walking her dog photobombed the special moment.

“I was trying to get a shot with the couple and the airplane and Karen here decided to ruin our shot,” he wrote over the clip. The photographer can also be heard complaining about the woman interrupting their shot in the background, saying: “Oh, come on. Come on.”

The video received 26.8m since it was posted, but many people in the comments section were divided over whether the bystander actually ruined the couple’s wedding shot. Many TikTok users agreed that the woman should’ve waited until the photographer was able to capture the photo before continuing to walk her dog.

“My anger issues could NEVER,” commented one user.

“Doesn’t matter if it’s a wedding or just a tourist. You can wait one second for a photo to be taken,” another user said.

“The rage that filled my body after watching this,” said someone else.

However, others suggested that the so-called “Karen” may not have noticed they were taking the photo, or believed that they would pause the photoshoot for the plane passing by.

“At first glance I would assume that a plane would ruin a shot anyway so I’d rush through when it’s in the frame,” said one user.

“I bet she was waiting for a while and had enough,” someone else wrote. “It’s public space. Respect goes both ways and as you see there is no other route for her.”

“Maybe she had been waiting for a while and figured it was good time to pass thinking they wouldn’t want an EasyJet plane in their wedding pic,” a third user commented.

Recently, another wedding photographer went viral on TikTok when she revealed that a bride had asked if she would photograph her destination wedding free of charge in exchange for “travel and lodging” for their Mexico nuptials.

In the video, the photographer shared a screenshot of the email that she received from the bride saying she was looking for someone willing to “exchange services of photography/videography for flight/resort/transportation”.

“To photograph and film the wedding, in exchange for travel and lodging at the resort,” the email continued, with the bride explaining that “ideally,” she would like to cover just the hotel, which includes all-inclusive drinks and food, in exchange for the photography services.

Many viewers were horrified by the bride’s request and pointed out her “audacity” for asking the photographer to cover the expenses of their own services. “That’s an offer you give to a cousin or something, not a professional vendor,” one person commented, while another said: “The audacity of people always astonishes me…”

Vendors needed for new Downtown Rochester Makers’ Market

Vendors needed for new Downtown Rochester Makers’ Market

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ROCHESTER — Downtown Rochester has added a new summer event to its lineup, and organizers are looking for artisan vendors, makers and handmade crafters to help make it a success.

The first Downtown Rochester Makers’ Market will be held 10 a.m.-4 p.m. on Saturday, June 24, on West Fourth Street, between Main and Walnut.

Rochester Downtown Development Authority Events Coordinator Jenna O’Dell said the DDA has added art as an initiative this year and is looking forward to hosting a space that can support local artisans and crafters in the area.

“We’re working on promoting art and artisans and the overall art feel, so we thought this would be a great addition for our event calendar,” she said.

The Makers’ Market — which replaces the former Junk in the Trunk and Thursday Night Market events — will include artisan vendors, crafters, vintage collectors and makers selling their handcrafted goods, wares and other specialty items.

“This is kind of like our summertime Kris Kringle Market, because it will be on West Fourth Street in the heart of downtown,” added Taylor Knuth, the DDA’s marketing coordinator. “We’re really excited to evolve this market opportunity in the summer season to show off local small businesses.”

Those interested in purchasing a booth space at the market are encouraged to fill out a registration form online at www.Downtownrochestermi.com, where they will be asked to provide three images of vendor artwork and one image of the vendor’s booth display. The deadline to register is Friday, May 5.

“It’s a great opportunity for artisan vendors and crafters to get their name out and spread the word about their business, whether they have a brick-and-mortar already or if it’s just an Etsy shop. We are really trying to build the relationship between artisan crafters, vendors and the community members that attend the event,” O’Dell said.

The Makers’ Market is a juried show, and acceptance is based on “the quality of design, workmanship, originality, and booth display as depicted in vendor’s photo submissions.”

Vendors will know if they have been selected to participate by May 8.

To stay in the know about all downtown Rochester happenings, text “JOIN” to (866) 603-4005 or visit downtownrochestermi.com.

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New exhibit in Southfield is ‘Blooming in Color’

New exhibit in Southfield is ‘Blooming in Color’

“Looking Forward to a New Day” by Della Wells.

“Sophie Flowers” by LaShun Beal.

“Sophie Flowers” by LaShun Beal.

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SOUTHFIELD — Umoja is the Swahili word for “unity,” a meaning that Umoja Fine Arts’ owner and curator Ian Grant said he is committed to upholding. The Grant family opened Umoja in 1996 with the ambition of “displaying American life in a positive form, and preserving and recording the historical accounts in graphic form.”

For the third year in a row, Umoja, in partnership with Fashion International and Tanji Grant, is presenting the “Blooming in Color” exhibit, featuring internationally acclaimed artists Della Wells and LaShun Beal, as well as local emerging artists Alga Washington and Lamarr Sanders.

The “Blooming in Color” exhibit will be open to the public from April 28 to June 30. An opening reception will be held 5-9 p.m. Friday, April 28, and 1-6 p.m. Saturday, April 29. People can register for the opening reception for an opportunity to meet the artists in the showcase. At Saturday’s reception, LaShun Beal will deliver a speech on his process of creating art and his experience as an artist, followed by a Q&A session.

Detroit native and Houston-based LaShun Beal is making his return back to the Motor City after being gone for over 25 years. Beal has traveled throughout Europe, South America and Southeast Asia in the name of art.

“Throughout my travels, I found many cultures hold women in reverence, and I try to depict that adoration for femininity in my pieces,” he said. Using various mediums, Beal experiments with color and tone to depict his “Universal Woman,” a racially ambiguous woman inspired by the beauty Beal has seen in women all around the world.

Beal knew he was an artist from very early on. “I started producing (art) in elementary school and then started selling in fifth grade. I haven’t looked back since then. I had a lot of support from teachers, staff and parents. Those were my first clients.”

Beal recognizes that the world of art is always changing, and as an artist, he said he is in tune with the wants and needs of the consumer without sacrificing his authenticity as an artist.

“My work has evolved leaps and bounds over time. And the thing about being in this industry and doing it for commercial purposes is that you’re constantly trying to figure out the pulse of what people may want. So, you have to be able to experiment with different things and see what clicks.” Beal explains that though his main medium is acrylic paint on canvas, he also sculpts, works with wood, builds furniture and does “anything that pertains to art.”

For Beal, there’s no external motivation, per se. He said that the mere act of creating helps to inspire him from within. Now that he’s in his 60s, he said that he views things differently than he did when he was a younger artist, and he is now reaching his “third or fourth generation of consumers,” which impacts the type of art he produces. As a mentor to young artists, Beal emphasizes the importance of finding your voice as an artist and learning how to articulate that voice, while at the same time understanding the business aspect of producing art. Beal advises up-and-coming young artists to seek advice and mentorship from seasoned artists.

“As a young artist, the best thing you can do is find an established artist to mentor you,” he said. “When you’re first starting out, you’re naïve, and finding someone who has been doing this for a long time can tell you some of the things you can avoid. There are directions you may want to consider going into that you may not have thought about yet. They can advance your career by leaps and bounds just by learning from their experiences.” Beal encourages any aspiring artists wanting to learn more about this field to contact him.

The Milwaukee-based Della Wells started out later in life as an artist. Wells explained that her interest in art was always in other people’s work, and she didn’t start seriously making art until she was 42 and had gone back to school to be a psychologist after getting injured on her job.

“I always knew how to draw, but to be honest with you, if you told me when I was younger that I would be an artist, I would’ve laughed at you,” Wells stated.

She explained that for her, being an artist was something that had never occurred to her. She always believed that to be an artist, you had to have something to say. While she was back in the classroom taking a required humanities course in art survey, she found herself wanting to write her academic papers on local Milwaukee African American artists, so she contacted Evelyn Patricia Terry. Wells had actually met Terry a few times throughout the years at a gallery, so when the two reunited, Terry recalled Wells’ drawings of Picasso-like women and babies and told her that she was an artist. Wells laughed, “I was thinking she was out of her mind.” Terry tried to convince Wells for two years to make art. It wasn’t until Terry invited Wells to a show at a gallery that she heard a voice telling her it was time to make art.

“A voice told me to go make art, and so I told her (Terry) I was ready,” Wells said. “I thought it was the spirits of the ancestors telling me to go make art, so I did. Two weeks later, I went to her studio, and on the first day, I made three pieces: two pastels and a monoprint. It was really relaxing for me because, at the time, I was in a lot of pain physically and emotionally from being injured on the job.” Terry told Wells that she’d give her a show if she completed 50 pieces of art. Wells actually did two shows on her own before reaching 50 pieces.

Little did Wells know that she would become a critically acclaimed artist whose work would be exhibited internationally. In 2012, a play depicting Wells’ life was written for a performance at the Kennedy Center in Washington, D.C., and in 2016, she was awarded the city of Milwaukee’s Artist of the Year award. Wells’ artwork is currently on backorder, so when she was asked to be in Umoja’s show, she created some pieces for the exhibit. One of the pieces featured in the exhibit, “Looking Forward to a New Day,” is inspired by Wells’ 7-year-old twin granddaughters looking toward the future.

Around 1995, Wells began to do collage work, and she continues to work with things that most people would discard.

“I reference old material culture because we’re such a throwaway culture today. I must say it really started with my generation, because, in my mother’s time, they saved everything when they were growing up. We are such a disposable culture now. When I look at stuff, I look at the possibilities, and I feel like that’s just like human beings too. We kind of throw away human beings. I know my mother felt thrown away. Other people have felt thrown away. I’ve felt thrown away. But if you look at the pieces, it’s how you put the pieces of your life together is what’s important.”

During the creation process, Wells draws back to characters she created in her childhood to escape from the struggles she faced growing up with a mother who battled mental illness and a father with anger issues. Her collage art features beautiful Black women called “mambos” who are “high priestesses of themselves who aren’t going to let anyone tell them they aren’t beautiful. They don’t give up their power, because they are always going to be powerful, and their mission is to empower other people.”

Grant explained that the art industry is experiencing an uptick in African American artists, and the demand isn’t exclusive to the African American consumer.

“My favorite thing in the last five years is that African American art is the fastest-growing segment in the entire art world because we’ve been undervalued and underappreciated,” Grant stated. “It’s our turn.

“This is one of our strongest shows, and it’s very exciting, because it’s filled with positive images with flowing, beautiful colors. It’s a free event open to the public and families. It’s all about them seeing the beauty of the art, educating them about art, our legacy that we are preserving through the arts.”

To register for Umoja’s “Blooming in Color” opening reception, visit https://umoja finearts.com/.

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Texas A&M University hosts an end-of-year showcase to celebrate the school’s students and their work

Texas A&M University hosts an end-of-year showcase to celebrate the school’s students and their work

Texas A&M University students in the School of Performance, Visualization, and Fine Arts are getting the chance to showcase their work in a week-long event.

COLLEGE STATION, Texas — The Rudder Theatre Complex at Texas A&M University is hosting the very best from the School of Performance, Visualization, and Fine Arts for an end-of-year showcase to celebrate the school’s students and their work.

“It takes a lot of work from all kinds of people, all sides of the school to put on an event like this,” art school Marketing and Communications Director, Rob Clark said. “Lots of great people in the school have been working hard, the students have been working really hard and their efforts are going to pay off with this great event.”

Starting Tuesday morning through Saturday, the complex will host animation, dance, fashion, gaming, music, theater, virtual reality, and visual art events.

“This a great example of all the creativity that goes on in the school, every kind of artwork or art form that you can think of is on display somewhere during Venture,” Clark said. “It’s a very exciting moment for us.”

All events at Venture this week are free barring the perpetual motion dance performance and “Rhinoceros” the play. The public is encouraged to come out and enjoy the different sights and sounds the school has to offer.

“This is a time for the spotlight to shine on them and their work and the appreciation that people will have for that artwork and those projects, I think will be great,” Clark said. “I think this is a great opportunity for lots of people in the community to see what the school is all about.”

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A Listening Session on “The ARTIST Act: Updating the Indian Arts and Crafts Act”

A Listening Session on “The ARTIST Act: Updating the Indian Arts and Crafts Act”

Senate Committee on Indian Affairs

Wednesday, April 26 2023 – 02:30 PM

Location: Dirksen

Room Number: 628

Note: Video feed from Senate Committee on Indian Affairs will go live shortly before 2:30pm Eastern on April 26, 2023.

The Senate Committee on Indian Affairs will hold a virtual listening session, “The ARTIST Act: Updating the Indian Arts and Crafts Act,” on the discussion draft of the Amendments to Respect Traditional Indigenous Skill and Talent (ARTIST) Act of 2023. A one-page summary of the discussion draft is available.

According to the committee, the ARTIST Act would update the Indian Arts and Crafts Act to support creative economies and strengthen enforcement of current law and protections against counterfeit competition for Native artists and their works. Comments will inform the legislative process and serve as a resource for future discussions on updating the Indian Arts and Crafts Act.

To provide comments during the session, sign up using the pre-registration link on the committee’s media advisory. Comments will be time-limited.

“Because we’ve had an overwhelming response to this listening session and we want to hear from as many people as possible – we’re asking that you tailor your comments to 3 minutes,” the registration form states.

Senate Committee Notice

A Listening Session on “The ARTIST Act: Updating the Indian Arts and Crafts Act.” (April 26, 2023)

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French Skincare Giant EviDenS de Beauté Hosts Grand Brand Ceremony in Changsha to Celebrate China Performance

French Skincare Giant EviDenS de Beauté Hosts Grand Brand Ceremony in Changsha to Celebrate China Performance

CHANGSHA, China, April 25, 2023 /PRNewswire/ — EviDenS de Beauté, a French luxury skin care brand, hosted a grand brand ceremony in Changsha, China, on April 18, showcasing its brand image and achievements in the Chinese market. The ceremony, supported by its partner S’Young International, aimed to showcase the brand’s commitment in developing anti-aging products for sensitive skin and its ambitious expansion in China.

Changsha is one of the representative new Tier 1 cities in China, representing a high urban population share of new Tier 1 and Tier 2 cities (500 million), while Tier 1 cities like Beijing and Shanghai account only for 5% of the 1.4 billion population. Changsha, which has also been recognized as one of the new internet-famous cities in China, came as an ideal location for EviDenS de Beauté’s grand brand ceremony, as it represents a new consumer demographic with distinct characteristics and various beauty demands, especially Gen Z. At the same time, EviDenS de Beauté is able to link more consumer groups with anti-aging skincare needs in China.

The ceremony, which gathered over 300 guests, began with the performance of a romantic and beautiful love story depicting the original love story journey from acquaintances to couple in France and Japan, where the brand originated 15 years ago. Founder Charles-Edouard Barthes then gave a keynote speech, sharing the brand’s mission, development history and the team’s commitment to high-quality products.

EviDenS de Beauté came as a gift of love inspired by the ultra-sensitive skin of the founder’s Japanese wife. Barthes traveled throughout Japan to seek out exceptional biologists and successfully created gentle and efficient formulas for sensitive skin. He then founded EviDenS de Beauté with a touch of French art de vivre.

Also at the ceremony, Prof. Masaaki Ishibashi, the brand’s biotechnology scientist, gave a speech that emphasized the brand’s efforts in delivery quality products. EviDenS de Beauté, with over 1.98 million consumers globally, also presented product showcases “Evidens de Beauté SAHO” and “She’s EviDenS” to feature consumers’ feedback.

Meanwhile, Jessie Giraud, CEO of EviDenS de Beauté, presented on stage the “Evidens de Beauté Global Plan” for the next three years, pledging to continue partnering with S’Young International to achieve new heights in the Chinese market.

Specifically, for the Chinese market, the brand’s focus is primarily on high-end female consumers. Estimates show that the Chinese market for sensitive skin is worth US$8 billion and is gradually increasing. With that in mind, EviDenS de Beauté has invested heavily in brand assets and communication to increase their luxury profile, with a differentiated positioning as an anti-aging skincare brand specially formulated for sensitive skin.

In a bid to better promote its products, EviDenS de Beauté has centered its marketing strategy around the precise understanding of its target audience’s mindset and demands. The brand targets urban elites who value quality of life and taste, and have unique aesthetic preferences. With such approach, the brand has focused on the precise promotion of certain products, enabling the brand to exceed its sales targets in China.

Notably, EviDenS de Beauté maintained a 600% growth rate in 2022 on Douyin (Chinese Tiktok), the most popular short video and live-streaming platform. Its high-end mask has been ranked No. 1 in sales volume among high-spending customers. The brand’s customer repurchase rate comes in over 40%, well above the industry average.

In addition, EviDenS de Beauté has adopted an all-rounded marketing strategy to boost its high-end market penetration. For its online campaign, the brand has strengthened its endorsement through its presence on major e-commerce platforms and has deployed strong social media marketing to establish a more dynamic brand image. EviDenS de Beauté has also invited Chinese influencers, such as Teacher Xu and Li Jiaqi, to evaluate the brand’s products and services.

For its offline promotion, EviDenS de Beauté has built up its presence through high-end offline channels such as Rosewood, SKP SELECT, WANGFUJING, Joyce Beauty and niche channels like Little B.

To enhance consumer experience, EviDenS de Beauté has launched a variety of membership services, including one-on-one skin care consulting, VIP spas and customized afternoon tea, for its over 1 million high-end members.

SOURCE S’Young International