Art World News

Salesforce pledges to invest $500M in generative AI startups

Salesforce pledges to invest $500M in generative AI startups

Showing it’s playing for keeps in the generative AI race, Salesforce today announced that it’s growing its Generative AI Fund, the part of the company’s Salesforce Ventures VC off-shoot backing startups developing “responsible generative AI,” from $250 million in size to $500 million.

In a canned statement, Salesforce Ventures managing partner Paul Drews said that the expansion would enable Salesforce to “work with even more entrepreneurs … accelerating the development of transformative AI solutions for the enterprise.”

“We’re already seeing AI change the way the world works, and we’re excited to build on the momentum of our Generative AI fund,” Drews continued. “We’re excited to support the next generation of innovative founders.”

Launched in March, the Generative AI Fund has already invested in several firms on the frontier of generative AI tech, including Cohere, Anthropic, You.com, Hearth.AI and newer additions Humane and Tribble. While far from the only fund investing primarily in generative AI, Salesforce aims to differentiate its tranche by prioritizing what it describes as “ethical” AI technologies.

For example, go-to-market function automation platform Tribble recently partnered with Private AI, a privacy-focused AI company, to use Private GPT, a product that redacts personally identifiable information before sending it through OpenAI’s ChatGPT chatbot.

The Generative AI Fund is also distinguished by the diverse range of technologies it’s financing. Humane, for instance, is creating a wearable, screenless AI assistant, while You.com hosts an AI-powered search engine with generative art and text tools.

Salesforce Ventures has a number of vertical-specific investment funds, including funds aimed at particular geographies such as Japan or Canada and a dedicated AI fund. But the Generative AI Fund is among the VC arm’s largest tranches to date; previous funds ranged from $50 million to $125 million.

The expansion of the Generative AI Fund coincides with the debut of Salesforce’s AI for Impact Accelerator, the company’s second-ever accelerator program. AI for Impact will grant $2 million to a cohort of education, workforce and climate organizations to “advance the equitable and ethical use of trusted AI.”

“AI for Impact aims to close the AI access gap by providing flexible funding, pro-bono expertise and technology to purpose-driven organizations, empowering them to accelerate generative AI-based solutions to the world’s most pressing challenges,” Salesforce said in a press release. “AI for Impact [is a] philanthropic initiative to help purpose-driven organizations gain equitable access to trusted generative AI technologies.”

Bloomberg notes that investments from Salesforce’s accelerators and funds may become more important to the company’s bottom line as activist investors, like Elliott Management, discourage large acquisitions. To date, Salesforce Ventures, one of the most active corporate VCs in recent years, has participated in over 140 deals for AI and machine learning startups, particularly in the areas of AI insights for sales, natural language chatbots for service requests, targeted marketing content and personalized ecommerce experiences.

Generative AI — assuming it lives up to the hype — could be a massive market opportunity. Grand View Research predicts that the sector could be worth roughly  $109 billion by 2030.

The C-suite in particular expects generative AI to have an enormous impact on business. According to a recent KPMG survey, almost two-thirds (65%) of execs believe that generative AI will have a “high” or “extremely high”” impact on their organization in the next three to five years — far above every other emerging technology.

Beyond the Generative AI Fund and AI for Impact, Salesforce is investing in generative AI technologies internally, piloting tools like EinsteinGPT (which lets Salesforce customers ask questions about Salesforce’s content and services) and SlackGPT (which answers natural language questions about Slack content). In addition, Salesforce has previewed the ability to create landing pages on the fly, compose sales emails and write code in Apex, Salesforce’s programming language, to programmatically trigger certain actions in a workflow, among other tasks.

Land O’Lakes Arts works to make the arts more accessible through summer programming

Land O’Lakes Arts works to make the arts more accessible through summer programming
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The sound garden is an immersive experience that takes people through a small patch of woods.

Composer and director JG Everest is returning to Land O’Lakes for a third year. All the music you hear and art you see is by him and community members and inspired by the woods you walk through.

Land O’Lakes Arts [LOLA] Executive Director Jennifer Anderson always looks forward to seeing the looks of surprise on people’s faces as they experience it.

“They hear the faint music. Then they see the benches they can sit upon and reflect and read the poems that are spread throughout the exhibit and the beautiful photography and plein air paintings. So much so that we can a lot of repeat visitors within three days that we’ve held the sound garden,” said Anderson.

The Soundgarden is just the beginning of events planned by LOLA this summer.

Musicians will fill the streets and shops on June 21 for Make Music Day where people are encouraged to join in and make some music of their own.

New this year is the musical playground.

LOLA Marketing and Communications McCall Hocking says the children getting involved is always her favorite part.

“I just love watching kids make noise and enjoy being outside and making noise. We usually do a little parade around with the younger kids and we give them all different percussion instruments and they love making noise and making people smile and wave at cars,” said Hocking.

LOLA is also hosting the car park music series at the Snowflake building as well as offering art, dance, theater, and music classes for all ages throughout the summer.

Hocking says it’s all about making art accessible to the community.

“It brings enrichment into people’s lives. Art makes people’s lives better. It’s a form of expression. It helps build confidence. It can build skills. There are not always opportunities in the Northwoods or as many opportunities in the Northwoods for people to have those so I think it’s really important that people have these events to make it accessible to everybody so everyone can enjoy them and experience them,” said Hocking.

The sound garden is this Thursday, June 15 from noon to 4:00 p.m. Friday, June 16 from 11:00 a.m. to 4:00 p.m. And Saturday, June 17 from 11:00 a.m. to 3:00 p.m.

It’s located by the Storybook Garden on Chippewa Dr.

You can learn more about the sound garden and other LOLA events and programs on its website.

Pilvi Takala and the Art of Awkwardness

Pilvi Takala and the Art of Awkwardness

Pilvi Takala and the Art of Awkwardness

The Finnish artist is quietly taking notes as the people around her lose their shit.

Pilvi Takala photographed in profile by Billy  Hells.
There’s a “Jackass” element to Takala’s approach, but instead of shooting herself out of a cannon she’s inserting herself into social lacunae, filling up the negative space of subtexts and taboos.Photograph by Billy & Hells for The New Yorker

At the height of summer, a young woman arrives at the gates of Disneyland Paris. It’s hot. Water-bottle season. Most of the visitors are in groups. The woman has come alone. She’s in a basque-waisted gown with a corn-silk-colored skirt, a midnight-blue bodice, puffed sleeves with Vatican Swiss Guard-style stripes, and an apple-red cloak. She has black curls, tied up in a satin bow. She’s even wearing some kind of ruff, as stiff as a dog’s cone. People take her to be Snow White and start asking her to sign autographs and pose for pictures.

This lasts for less than two and a half minutes. A security guard charges over and pulls the Snow White look-alike to the side.

“It’s not possible to enter in this kind of clothes,” he says.

“Really?” she replies.

“You will have to change and put something else on.”

The Snow White look-alike is polite, demure even, but she doesn’t capitulate easily.

“It’s Disneyland, right?”

The guard has trouble articulating exactly what provision of amusement-park law the woman has violated. He is obviously acting on orders from superiors, but his confusion is ontological more than administrative. We are worried that you might do bad things, he says. People might think you’re the real character, you know?

He speaks into a walkie-talkie. It’s unclear what code he might be using to signal the problem, where the invisible line lies between an innocent bit of flair and a public threat. If Mickey Mouse ears are allowed, why not a Snow White dress? A little girl in a nearly identical outfit is standing nearby, but the guard pays her no mind.

Another guard has joined the negotiations. The problem, apparently, is that the Snow White look-alike resembles too closely the “real” Snow White.

Cartoon by Tom Cheney

“I thought the real Snow White is a drawing,” the Snow White look-alike replies.

A crowd gathers. Unfazed by the fuss she’s causing, the Snow White look-alike continues posing for photos and autographing books. Soon, a higher-up arrives. She states firmly that no disguises are allowed on the premises, and that the Snow White look-alike must change her clothes in the bathroom if she wishes to remain at the park.

“She’s no Snow White,” someone in the crowd mutters. “Let’s go.”

Scarlet cape rippling in the summer breeze, the too-real fake Snow White trudges off toward the toilets.

The woman in the costume is Pilvi Takala, who used the encounter as the basis for a 2009 video piece called “Real Snow White.” She is Finnish. She is an artist. But precisely what kind of Finnish artist she is remains as debatable as a theme park’s rule book. When I asked Vanessa Carlos, Takala’s London gallerist, how she would categorize her client’s art, she replied, “To be honest, I think she’s kind of off on her own-ish.”

Last year, Takala, who lives in Helsinki and Berlin, represented her home country at the Venice Biennale, where a curatorial statement noted that her work explores “how the neoliberal conflation of civic spaces and commerce has created a nebulous boundary that privileges consumer over citizen.” According to Goldsmiths Centre for Contemporary Art, in London, which staged a show of Takala’s pieces earlier this year, her art seeks “to stress test the conventions and codes that govern our daily interactions.” Takala sometimes describes her practice as “intervention.” One might simply say that she does things she’s not supposed to do in places where she’s not supposed to be.

The Snow White piece relies on a brilliantly simple conceit. The look-alike’s real transgression is that she’s taken a system’s assumptions to their logical conclusion. “The Disney slogan ‘Dreams Come True’ of course means dreams produced exclusively by Disney,” Takala writes, in an accompanying text. “Anything even slightly out of control immediately evokes fear of these real, possibly dark and perverse dreams coming true.” Like a churchgoer, the Disney visitor is meant to believe, but only within rigid yet unarticulated parameters. Takala told me, “What interests me is, What are norms: how are they upheld or undone, changed, and negotiated?”

Takala’s work involves an unusual combination of earnestness and humor. “It’s like the Yes Men, but softer and weirder,” the artist Stine Marie Jacobsen, who has collaborated with Takala, told me, referring to the American prankster-activist duo. In a 2015 video piece called “Give a Little Bit,” Takala explores the rules of exchange. The Supertramp song of the same name plays in the background as a young woman makes the rounds at a career fair, breezily collecting corporate freebies. At one booth, she silently pockets some pens. At another, she palpates the free apples before slipping a few into her bag. Soon, she’s laden with swag, attracting whispers and side-eyes. “The fear of someone possibly exploiting the system and a requirement that we follow the rules is often greater than that of common sense,” Takala writes. “We easily fail to assess the real losses or benefits of someone just taking a free apple because they want to eat it, and prefer to offer it to a person who presents their commitment to our arbitrary system of rules.” There’s a “Jackass” element to Takala’s approach, but instead of shooting herself out of a cannon she’s inserting herself into social lacunae, filling up the negative space of subtexts and taboos.

Her most powerful tool is awkwardness. Excruciating silences and cringeworthy conversations act as magnifying glasses on the social contract, inviting us to pore over its fine print. This almost legalistic talent for identifying vulnerabilities in institutional protocol is evident in “The Announcer” (2007), for which Takala hired an actor, an older woman, to insist that an employee at a posh Helsinki department store use the intercom to summon “interesting-looking” men to the information desk. In “Wallflower” (2006), Takala showed up at a dance for vacationing pensioners in a poufy pink prom dress and just sat there, tragically. For “Broad Sense” (2011), she e-mailed questions about the dress code at the European Parliament to representatives of all the member states. Then she visited the building in a T-shirt printed with their wildly varying responses, wandering the halls and maintaining an epic poker face when security stepped in.

In January, I went to see Takala in Helsinki. We met for lunch at a cozy Korean place in an artsy neighborhood called Punavuori. “I get super excited when things get awkward,” Takala, who is forty-two, admitted. I braced myself for a persnickety order or a feigned sneezing fit, but nothing untoward happened. We ate vegetarian dolsot bibimbap and cupped our hands around little bowls of ginger tea. In person, Takala is low-key and easy to talk to. I asked how she developed her tolerance for embarrassment and humiliation, whether she’d had to build it up, the way an athlete trains a muscle. “I think I have an unhealthy sense of safety,” she said. She noted, however, that she is able to summon this fearlessness only in professional situations. In regular life, she can’t even muster the nerve to interject during a drunken argument between friends. She added, “It’s embarrassing to me that I live in Berlin and speak no German, and perhaps if I were less embarrassed to speak it wrong I would already be speaking.”

“The Trainee” (2008) is probably Takala’s best-known work. To create it, she spent a month in the Helsinki office of Deloitte, the multinational consulting firm. Only a few higher-ups knew her real identity. (Deloitte was a partner of the Museum of Contemporary Art Kiasma, in Helsinki, and Takala thinks that the executives agreed to take her on “because they wanted to seem cool/fresh in comparison to other companies.”) To her co-workers, she was Johanna Takala, a twentysomething intern in the marketing department. At first, she seemed unremarkable enough. Soon, however, they realized that she wasn’t contributing much to the team. It wasn’t that she was taking too many smoke breaks or browsing Facebook on company time. Far worse: she just sat there all day, staring into the distance. Anyone who dared inquire what she was up to was met with unnerving diffidence: “Brain work.”

One day, she rode the elevator up and down for hours. A few of her co-workers were amused (“Well, at least you’re cheering up our day!” one man said), but others simply could not take the strangeness. In an e-mail to a manager, one wrote:

Hi

Now the trainee has placed herself in the elevator closest to the cantine. She’s standing in the back corner drifting from floor to floor with the other users. People spend sensless amount of time speculating this issue. Couldn’t we now get her out of here? Obviously she has some kind of mental problem.

I also informed Y about this.

Doing nothing, when it provokes social censure, can actually be draining. Takala told me that after enacting the piece she spent a month in bed, “getting out only to do nice things with people who like me and give me the opposite of rejection.”

The most nonconformist thing about Takala may be her talent for refusal. Sarah McCrory, the director of Goldsmiths, recalls appearing on television with her for an art festival: “They put this terrible makeup on me, and then Pilvi turned up, and I was, like, ‘How come you don’t have to?’ And she was, like, ‘Well, because I said no.’ ”

“I’m not somebody who’s not aware of what the norm is, or what the pressure is,” Takala told me. “It’s not that I don’t get it. It’s that I get it, and I just keep repeating my instruction to myself.” She knows that she “could make flower paintings, and it would all be super-great, and everyone would love them.” She would rather provoke a conversation. Another way to think of her is as a late-capitalist Bartleby, preferring not to uphold certain expectations, and quietly taking notes as the people around her lose their shit.

Antti Kurvinen, then the Finnish Minister of Science and Culture, was standing on a riser in the garden of the Finnish Pavilion at the Venice Biennale’s prestigious Giardini venue. The fair, known as “the Olympics of art,” seems to bring out the competitive instincts of guests as much as of entrants. On opening day, art people hustled around the site’s twenty-nine pavilions, swathed in new-season coats and instant opinions. A Frieze critic had named Takala’s project, entitled “Close Watch,” one of the pieces he was most looking forward to seeing, praising her talent for “playfully probing sometimes unspoken social and economic conventions” and her “uneasy engagement with questions about consent and privilege.”

Kurvinen cleared his throat and welcomed the fifty or so people who had gathered for the kickoff.

“Pilvi’s art raises questions about what we consider normal and why we consider it normal,” he said. “We can see our everyday life through a different lens.”

He spoke for a few minutes and then scanned the crowd for an aide.

“We need some bubbles,” he said. “This is my favorite part of toasts!”

“I mainly come for the snacks.”
Cartoon by Zachary Kanin

Duly furnished with a flute of prosecco, he raised it and proclaimed, “And now I have officially declared ‘Close Watch’ open!”

Takala receives a stipend of two thousand dollars a month from the Finnish government. Mingling with well-wishers, she resembled a Republican senator’s worst nightmare of a state-subsidized Scandinavian performance artist: complicated haircut (mostly shaved, with a saucer of hair on top of her skull), wacky clothes (black boots with silver squiggles, black jumpsuit with purple squiggles, plush jacket the color of a tennis ball). Her works can take years to make, and she often flings herself into activity before even beginning to contemplate the final form a piece might take. “As an artist, I’m quite little worried about how things look,” she confessed. The Venice piece, a multichannel video installation, was available for fifty thousand dollars, but she doubted that anyone would buy it at the fair.

“Close Watch” came about after Takala’s long-standing curiosity about malls and about security coalesced into a curiosity about mall security. “I’m interested in how public space is controlled by private security companies, and in how it really is to do this work as a guard,” she told the Venice crowd. “Because the pay is very low and the education is very short, yet you have a lot of agency and a lot of responsibility.” To make the piece, she had completed a hundred-and-sixty-hour training course that Finland mandates for private-security employees. (She declined to undergo the five additional hours of training that would have earned her the right to carry pepper spray and an expandable baton.) She had called one of the country’s major firms, Securitas, asking to “make a work of art about the security sector.” Securitas agreed to allow her to go undercover as a guard at one of the Helsinki area’s biggest malls.

Otto Tiuri, a cousin of Takala’s, works for Securitas as a field manager. For a long time, he was skeptical that being an artist was a job. “I remember teasing her: ‘I’ll shoot some eggs at a wall and shoot a video and call it modern art. You can take five thousand and I’ll take five thousand,’ ” he told me. Takala, however, suspected that his work might be more complex than the stereotype of filmdom’s bumbling Paul Blart. She was curious about the vast gray area between the rule book and the food court, particularly as the state, in Finland as elsewhere, outsources more and more authority to private enterprise. “I’ve been the target of security interventions myself while doing my work,” Takala told me. “The guards define what’s disturbing and what’s not, so I wanted to see the other side of things.”

Calling herself Johanna again (her middle name), she told her mall co-workers that she had gone to art school and worked as a guard in an art museum, a common part-time job for students and artists. “I made it as minimal as possible,” she recalled. “And I didn’t talk to them much about my personal life—I can’t talk to them about living in Berlin. I was, like, ‘I wish I had a dog!’ ” On a break with colleagues one day, Takala feared that her beverage order might be a tell. “I’m feeling self-conscious, wondering if I should put oat milk in my coffee or if that’s not ‘guard-like,’ but then both of my colleagues put oat milk in theirs,” she wrote in her field notes, excerpts from which she included in a publication that accompanied the exhibition.

Methodologically, “Close Watch” was a departure from much of Takala’s previous work. She was trying to follow the rules, to fit in rather than stand out. Instead of inserting herself into situations to immediately change their dynamics, she allowed the situations to work on her. Patrolling the mall for around fourteen hours a week, Takala often found herself ill at ease. Sometimes her discomfort was structural. She was aware that she was working with people, not paintbrushes, and had tried to design the intervention in an ethical way. But the inescapable fact was that, as in most of her projects, she was using the lives of others—and, typically, not their finest moments—as material for her art. One day at the mall, guards put a teen-ager in a holding cell for selling snus, an illegal tobacco product. Takala asked a colleague so many questions about the kid, who was often in trouble, that the colleague told her she ought to talk to him herself. “I feel conflicted; it is intrusive and patronising to go and ‘study’ this person while he is being detained,” Takala wrote. “I have a strong urge to give him privacy. But as an undercover artist it’s also ‘good guard work’ and useful for my research to know the regulars. In the end I guess I wasn’t comfortable enough in my guard role to do it.”

Other times, her discomfort was more situational. One day, she and a colleague watched a “suspicious customer” on CCTV as he circled a car in the mall’s parking lot. “I start to feel excited about following him and speculating about what he is planning, and being in such a position of power,” Takala wrote. (It turned out that he was waiting for his friends, who had themselves been stopped by mall security, to let him into the car.) Five months into her tenure, she witnessed someone steal a phone. “I tell H and he radios the patrol guards, who have to run after the thief far past the mall doors,” she wrote. “I really feel the rush of the chase!” Takala told me that she was alarmed by the ease with which she assumed a harsh mentality: “I sometimes found myself being very authoritarian, and I was, like, ‘Why did I do that?’ ”

The tension in “Close Watch” comes in part from the conflicting incentives of workplace solidarity, personal politics, and the continued viability of Takala’s project. She recounts in her field notes that, on the security cameras one day, a white colleague spotted some Black teen-agers play-fighting. He announced that he was going to shut them down, using a Finnish racist slur. (Takala’s text translates it as “N-word.”) Then he suggested that Takala practice reporting the incident on the radio, instructing her to use the numerical code for “Black person,” rather than the one for “young person.” Takala writes:

I want to ask why race is important here, but not age, as play-fighting is quite standard behaviour for youngsters. I hesitate because I’m not sure I can deal with what his answer might be. I’m not sure I would know how to respond.

One can’t help but think that this would have been an appropriate moment for Takala to summon her talent for saying no. “I did the thing he asked,” Takala said. “In retrospect, I shouldn’t have.”

One of Takala’s colleagues became suspicious, and found out that she was an artist by Googling her. (“I did wonder what’s up with that haircut when you first started,” another guard told her.) After being unmasked, Takala left the mall job. Back in the studio, she had no idea what to do with the raw material she’d gathered. Christina Li, the curator of “Close Watch,” recalled, “She had a Google Drive, and she’d just dump everything in there every day after work, just, like, vomit everything out.”

In its engagement with such issues as police violence, racism, and surveillance, the project was far more ambitious than anything Takala had attempted before. “I don’t think that Pilvi imagines that her work will change the whole industry,” Li said. “But it’s kind of throwing a pebble in the water, and thinking that maybe she can influence things in some way.”

Takala had been struck by how theoretical best practices yielded to peer pressure on the ground. “I was interested in the internal policing that happens in the workplace,” she said. “I wanted to know, could that second colleague somehow change the course of events?” She decided to ask ex-colleagues if she could interview them about their decision-making processes during incidents she had witnessed, particularly those which related to “excessive use of force, racist humor, and toxic masculinity.” (Excerpts from seven of the interviews appear in the publication that accompanies the exhibition.) Many of the guards who accepted her invitation shared her discomfort with their peers’ attitudes, yet felt that they had little influence over behavior that was unsavory but not illegal. “If a colleague does something really wrong I would intervene, but it would really take a lot,” one guard told her.

Takala decided to revisit some of the thorniest scenarios using the forum-theatre technique. Developed in the nineteen-seventies by the Brazilian director Augusto Boal, forum theatre uses “simultaneous dramaturgy”—actors and audience members collectively create a play in real time—to examine social problems. Takala found a performance space in Helsinki and invited five guards (three white Finnish men, a white Finnish woman, and a Finnish man of Moroccan descent), a forum-theatre facilitator, and a trio of hired actors to join her for a three-day filmed workshop. (She also hired an anti-racism consultant.) Portions of the workshop form the basis of “Close Watch,” which Takala presented at the Biennale in a stark space divided by a one-way police mirror. (This summer, the piece is on view at the Migros Museum of Contemporary Art, in Zurich.) The forum-theatre sessions combined elements of group therapy and role-play, with participants trying to construct different outcomes to the troubling incidents. In one scenario, a guard roughly removes an inebriated woman from the shopping center.

“My friends went someplace and I don’t know where,” the woman, played by an actor, tells the guard.

“Pretty shitty,” he replies. “Want to step outside and talk for a while?”

“Whatever,” she says.

“Let’s go smoke a cigarette.”

“Are you offering?”

“Why the hell not!”

The reconciled pair step into the wings, as the rest of the workshop participants break into applause.

Takala’s work involves an unusual combination of earnestness and humor. In a piece from 2009, she is barred from Disneyland Paris for too closely resembling the “real” Snow White.Art work courtesy the artist

As comforting as these resolutions were, they were somewhat unsatisfying. The stakes were low, given that the guards were only playacting, just as Takala’s concerns about her job performance had seemed somewhat contrived, given that she knew she could leave at any time. But the tameness was, in part, by design. “In not choosing the ‘Man Bites Dog’ moments, we were looking for something more complex and less obvious, so it’s not clear where the problem stems from,” Stine Marie Jacobsen said. “Pilvi and I had a lot of discussions around ‘Are we pointing fingers here, or are we trying to learn from each other,’ and it’s definitely the second one.”

That night in Venice, Takala and a large group of friends and family members gathered for dinner. She had invited the guards who appeared in the video to the Biennale, and three of them—Teppo Koskinen, Taha Sabbane, and Jonna Haapalainen—had made the trip. They were thrilled to be there, and amused at the random turn of events: who would have guessed that their colleague with the odd haircut would be a world-renowned artist who, in turn, would invite them to appear in a work of art, the world première of which they’d be celebrating in a Venice restaurant over platters of bacalao and squid? I asked Koskinen whether he’d ever suspected that something was up with Takala.

“We have young people, we have old people, so nothing was too weird,” he said. “The only weird thing was maybe her enthusiasm about certain subjects.”

“Like what?”

“She told me she was interested in human psychology—that sounded maybe a bit too deep for a security guard, or something?”

Sabbane cut in: “She wanted to see the good things about everyone. She didn’t expect that someone might want to hurt her on the job.”

After Takala’s identity was revealed, “some people were worried what her agenda was,” Koskinen said. Explaining why he’d accepted her invitation to sit for an interview, he added, “I trust my instincts on people.”

At first, the guards hadn’t realized that they would appear in the final work. “Pilvi told me the film would be just for her to remember things, and then the actors would redo what we’d done,” Sabbane recalled.

“After that, the plan changed!” Takala called from the other end of the table. “You guys were so good!”

As grilled sardines circulated, I asked Haapalainen whether the experience had changed the way she does her job.

“No,” she said.

Her next shift was Monday.

Pilvi Kalhama, the executive director of the EMMA-Espoo Museum of Modern Art, Finland’s largest museum, detects a quintessential Finnishness in Takala’s “calmness, conciseness, and directness,” and in her ability to let a silence endure. The artist Minna Henriksson, a friend of Takala’s, sees her fascination with rule-making and rule-breaking as a critique of Finnish conformity. Speaking about “The Announcer,” she explained, “It’s sort of a petit-bourgeois atmosphere, and everybody reads the same newspaper, and goes to the same department stores and exhibitions. It can be such a monoculture.”

Takala grew up in Helsinki in what she calls “a very safe and non-problematic family.” Her mother was an architect; her father was a criminology researcher. She has a brother, who deploys the Takala game face to capitalist ends as a professional poker player. (Takala explored the microcommunity that he and his roommates, fellow expat online gamers, established in a Bangkok hotel in a piece called “Players.”) When Pilvi was a teen-ager, she stopped traffic as part of an effort by ecological activists to “reclaim the streets” and had “an animal-rights heavy moment.” She may have started developing her signature mix of sincerity and irony then. She recalled, “Some of the harder-core activists would release the animals . . . and then they’d die.”

In the Finnish education system, art is treated as a career as much as a calling. Figuring that it could be fun, Takala went to a high school that specialized in the arts, then earned a bachelor’s degree and a master’s from the Academy of Fine Arts in Helsinki. Her early work was wide-ranging—she once sculpted a huge black Doberman with glowing halogen-lamp eyes—but, inspired by artists such as Bruce Nauman and Eija-Liisa Ahtila, she soon started experimenting with video.

In her twenties, Takala married Ahmet Öğüt, a Kurdish conceptual artist. (They are now divorced.) I can’t say much more about Takala’s personal life. “I have a long-term stalker,” she explained, the first time we talked, asking that I leave her family out of my story. She was concerned for their safety, so I agreed.

The stalker appeared in December of 2015, after Takala staged an intervention called Invisible Friend—a free text-messaging service. “Send an SMS to 04573963166,” posters that Takala stuck on lampposts around Helsinki read. “Invisible Friend will text you right back.” In the course of two months, more than a thousand users initiated anonymous, sometimes deeply personal exchanges with a team of writers Takala had assembled. The writers were instructed to remain nonjudgmental and to let users dictate the terms of the discussion: where it went, when it ended. Takala wrote, “Invisible Friend fosters an intuitive form of thinking that doesn’t require an ultimate goal, a problem that must be solved, or a specific structure.”

The stalker had been a user of Invisible Friend. Once the project ended, Takala began receiving a barrage of messages from him via e-mail and social media. (They were sent from more than twenty different accounts, and finally comprised more than a hundred and seventy-five thousand characters.) The messages varied in tone—hectoring, aggressive, snide, pathetic, lovesick. For months, Takala tried to ignore them, but they increased in intensity as she prepared for a 2018 solo show at Helsinki’s Kiasma Museum. The stalker wrote:

OK, I’ve had enough, I will tell the museum about you, about your sociopathy. . . . This will mean that your show will be cancelled. Until now I have not met anyone I cannot convince, what ever the issue.

Men are victims of women, that is all Edvard Munch’s art is about.

LAST OFFER. You can accuse me of harassment or groping or what was the term again, and I won’t defend myself. We will meet in real life and will first just be together and we won’t talk about us at all, just about everything else and it is really nice. Then in the end you will hit me and make a report that I harassed you. Then I admit to it. If this offer is not good enough for you then nothing is, and you can spend the rest of your life lonely.

Faced with this kind of abuse, many people would cower. Takala, however, felt that the e-mails presented an opportunity to delve into, as she later wrote, “a certain kind of gendered, online behaviour, one in which the risk of reprisal is minimal.” She decided to make art about it.

“Admirer” (2018) chronicles Takala’s attempts to negotiate a legally binding contract with the stalker (known as Anonymous). The document, she explains to him over e-mail, will both form the basis of an art work and serve as an agreement for cutting off all contact. They go back and forth for weeks. The stalker says that the museum has chosen the opening date to coincide with his birthday; Takala says that’s not true. He wants museum staff to undergo friendliness training; fake smiles never work, Takala counters. She is intransigent on one point: control over the resulting piece will belong to her and to her only. “Why do you insist that my identity must not be found out?” the stalker writes, even though he has previously insisted that he remain anonymous, and that visitors sign a contract promising that they won’t attempt to identify him. “And why would you not offer me real help for instance by asking your viewers to be friends with me?”

For “Close Watch,” Takala went undercover as a security guard at one of the Helsinki area’s biggest malls. Methodologically, this was a departure for Takala. She was trying to follow the rules rather than break them, to fit in rather than stand out.Art work courtesy the artist

Takala replies that he is welcome to include some personal information if he wants to. “I don’t think however that an artwork is the best way to get friends or that there would be many people that would like an anonymous friend,” she writes. “Like I said before, that structure where the other person is anonymous does not build trust and is not a good starting point.” In the end, they agreed to post instructions at the entrance to the exhibit, asking visitors not to attempt to identify Anonymous. The contract specified, however, that “the Work shall include instructions as to where and how Anonymous’ contact details may be acquired, and the viewers requesting them shall be given an email address chosen by Anonymous.”

After two months of negotiations, Takala and Anonymous signed the five-page contract. It stated that after September 16, 2018, “the Parties shall agree to end all communications.” The proviso wasn’t upheld, exactly. In recent years, the stalker has been less persistent, but he surfaces occasionally. Still, Takala is glad that she brought the situation into the open. “Everyone says that, if someone’s after you like this, the best response is not to do anything and hope it goes away,” she told me. “But I was trying to see, like, how I can use my position. He has this power of being anonymous and not having to be responsible for what he’s saying. But then I’m, like, ‘I can speak publicly, and I can control the narrative.’ ”

After Venice, “Close Watch” travelled to the Espoo Museum, which is situated in a former printing house in an industrial neighborhood outside Helsinki. On opening night, in mid-January, a considerable crowd turned out for a discussion with Takala, followed by a reception. Executives from Securitas had been invited, but, up until the last minute, Takala wasn’t sure whether they’d come. In the end, they showed. Jarmo Mikkonen, the company’s national head, stood next to a drinks table in a dark suit, earphones dangling around his neck. I asked why he’d given the go-ahead for Takala to work undercover at the mall.

“In Finland, there was quite a discussion concerning multiculturalism,” he said. “After I heard that Pilvi was interested in this kind of performance, I’m saying, ‘O.K., go ahead,’ because we should be as transparent as possible.” He continued, “And, also, we should support—I’m sorry, I forgot the word.” He paused a minute. “Diversity!” he said, over the din, recovering the word. “DIVERSITY!”

Takala’s piece, he said, had shown the company some areas where it needed to improve, and since its début Securitas Finland has changed the radio security codes so that they no longer indicate race or ethnicity.

During my time in Finland, multiculturalism and diversity were, indeed, major topics of conversation, but they were being debated in a specific context. A few weeks earlier, police had arrested several security guards—employees of a company called Avarn Security—for allegedly beating people, some of them from racial and ethnic minorities, near train stations around Helsinki. “Police say they have evidence the guards went well beyond their powers as security guards, and humiliated their victims,” Yle, Finland’s national broadcaster, reported. “They suspect the guards moved the victims to secluded areas and then kicked them and attacked them with expandable batons, while filming some of the incidents.” (Avarn has since fired the guards, saying, “We condemn all unprofessional behaviour, and we have a clear zero-tolerance policy for illegalities.” The guards have denied that they committed any crime.)

Then, in early January, at the mall where Takala worked, a woman died after Securitas guards removed her from a store. Witnesses said that the woman was not behaving aggressively, and that she was “pressed to the ground and handcuffed” by four guards, one of whom reportedly “lay on top” of her. (Mikkonen expressed his condolences and called it a “very unfortunate incident.”) Finnish police are investigating the incident as suspected negligent manslaughter.

According to one study, security guards in Finland commonly engage in ethnic profiling. This practice occurs with special frequency in public spaces such as shopping centers, where, in Finland, retail often intermingles with public services. (The mall where Takala worked, for instance, hosts a Zara, a Marimekko, a social-services office, a children’s-health clinic, and an enormous library where you can play the piano, use a 3-D printer, and check out everything from books to ice skates.) Still, as the Media Monitoring Group of Finland has noted, hardly any stories about the security-guards scandal mentioned ethnic profiling.

Ali Akbar Mehta, an Indian-born artist and curator in Helsinki, has denounced the “skewed constellation of power” that he sees operating in “Close Watch,” particularly in Takala’s choice to center it on the experiences of security guards, effectively excluding those of the people who are subject to their policing. “Why are these voices missing from the dialogue in ‘Close Watch’?” he wrote, in No Niin magazine.

Takala is politely dismissive of Mehta’s criticisms. I asked if she ever considered bringing a wider variety of voices into the piece. She replied, “I think that’s so cheesy. To me, it’s like when you have those TV things that bring together a racist and a person of color to have a beer.” She continued, “When I’m not that demographic, I’m, like, ‘What is my position?’ And the thing about being sympathetic to the guards, or humanizing them? I think if we don’t humanize everybody, we’re not going to get anywhere good.”

As if Takala’s body of work didn’t offer ample enough proof of the social construction of awkwardness, there are always saunas. In Helsinki, Takala suggested that we spend an afternoon at the Yrjönkatu swimming hall, the oldest public pool in Finland. Helsinki’s Web site calls it “a true gem of the city,” noting that it “is unique in that bathing suits are not required.”

We each paid around fifteen euros for entry and the use of a personal changing cabin. Our first stop was a blazing wood-burning sauna, where we shovelled kindling into a hissing furnace. We swam laps in an Art Deco pool, all arches and ferns, and, in an overlooking gallery, ate blini with chopped gherkins, sour cream, and honey. There were butts and boobs everywhere.

Takala was disconcerted by an aspect of our visit. In the pool regulations, posted near the entrance to the baths, she saw a flaw, a silence begging to be spoken. Tuesdays, Thursdays, and Saturdays, it said, were reserved for men. Wednesdays, Fridays, and Sundays were for women. Children over the age of seven “must use the hall during the times reserved for their own sex.”

A few weeks later, Takala sent me an article from the Finnish press, reporting that Yrjönkatu had instituted a new set of “safe space” rules just after our visit. These included a prohibition on racist or discriminatory talk and a ban on taking photographs, but the issue of gender was left unaddressed. “We’ll see what more they will do for nonbinary & trans inclusivity,” Takala wrote. I wondered if she wouldn’t find a way to press the issue. ♦

Agency 100 2023: Deloitte Digital

Agency 100 2023: Deloitte Digital

Financially, the pandemic years have been kind to Deloitte Digital’s bottom line, with U.S. chief marketing officer Mark Singer characterizing them as a “hypergrowth period.” The numbers bear that out, with agency revenue spiking from $374 million in 2021 to $441.3 million in 2022, a gain of 18%.

The company’s expansive offering and transformation-first mindset likely have something to do with the recent results. “We view ourselves as a transformation business that lives at the intersection of consulting and creativity, and the entire market has grown tremendously around driving transformation — with digital, with experience, with content, with creative,” Singer says. “There isn’t a company in the healthcare and life sciences sectors that we don’t do work for.”

Singer notes that the post-pandemic period has prompted an even greater emphasis on connecting with customers, patients, physicians and influencers. That, coupled with the industry’s ongoing data revolution, “really helped us accelerate,” Singer continues. “Clients aren’t just saying, ‘Give me my communications solution.’ They’re saying, ‘Give me the thing that will help us transform our business more effectively.’”

To help manage the company’s growth, agency-world veteran Joanna Ruiz joined last year in the newly created role of managing director, Deloitte Health agency head. She notes that the firm’s clients have embraced change and the evolving demands on their day-to-day operations.

“The old way involved working in a linear model. Campaign development would take eight to 12 months, starting with strategy and then going to planning and creative,” she explains. Today, it’s more like a virtuous cycle: “We can bring incredible data that feeds insights — and then those insights feed brand strategy, which feeds campaign and content development, which feeds precision engagement, which feeds measurement. Technology has changed the world and our clients; the marketing people as well as the agencies have to change how they operate to keep up.”

Deloitte Digital increased its staff from 1,753 at the end of 2021 to 1,900 a year later. The company’s major acquisition was Dextra Technologies, a software engineering firm based in Monterrey, Mexico.

“It’s helping us build capabilities around marketing tech, commerce and sales force, and even around content,” Singer says. “And as the Hispanic and Latinx population grows within the U.S., it gives us a more native capability.”

While 30% of Deloitte Digital’s growth last year came from new clients, Singer notes that not all of the logos are new ones to the company: “We may have been working with them on anything from talent strategies to execution or some kind of connectivity.” Clients include pharma giants such as Merck and Sanofi as well as large healthcare systems such as NYU Langone, for which the firm has created digital apps and platforms that allow patients to book doctor appointments and follow up on prescriptions.

“We have teams working in pod-based delivery models at scale on continuous improvement and building on these products,” Singer adds. 

New in-house offerings during the past year included ConvergeHealth CognitiveSpark, a cloud-based platform that uses AI to help companies drive better decision-making in the digital marketing realm. Another new offering, the Deloitte Global Content Studio, facilitates nimbler production of high-volume, high-quality content assets.

Deloitte Digital also grew the size and ambition of its Health Equity Institute, founded in 2020 to help brands put health equity at the root of what they do. Ruiz reports that the program has impacted underserved communities: “We used our data analytics tools to identify sectors in Brooklyn’s gentrifying Crown Heights neighborhood, where folks don’t have the right nutrition or healthcare and are in danger of developing diabetes. Then we helped those individuals get the services they needed.”

Knowing that socioeconomic and mental health pressures have intensified in COVID-19’s wake, Deloitte Digital has also set about building awareness in predominantly Black and Hispanic communities of other health conditions.

A final new tool, the Ethos Offering, is designed to assist business leaders in developing programs around equity, climate change and sustainability.

“It’s about helping clients build sustainable manufacturing, distribution or supply chain practices,” Singer notes. “That allows companies to walk the walk, but do so in a way that benefits the longer-term future of their business.”

Amid it all, Deloitte Digital has stopped to smell the flowers, so to speak. “It’s not just about the work,” Ruiz stresses. “There’s a lot of camaraderie.” The company has grown to occupy eight offices, with Ruiz and Singer operating out of the Hudson Street headquarters in Manhattan. “It’s a great place to work and congregate, with a bar that serves coffee during the day and wine and beer at night.” There is, of course, ping-pong and karaoke.

Ruiz believes that Deloitte was minimally impacted by the pandemic from a business perspective, owing to its traditional consultancy model, which demanded a considerable amount of travel. “Our people have always been either at a client site, in an office or collaborating somewhere. It’s part of our culture to operate in a remote fashion,” she explains.

As for what comes next, neither Singer nor Ruiz expect the company’s current pace to slacken. “Just when you think marketing is going to slow down, something new and interesting gets thrown into the mix,” Singer says, pointing to Deloitte Digital’s “measured approach” toward AI and machine learning.

“We know the dirty little secret, though I can’t quantify it just yet. But right now, if you use AI, it’s probably more expensive than using humans,” he adds. “Still, there’s a lot of promise. Can we use AI to create medically approved content? To streamline an MLR process? To create more personalization so that targeting rare diseases becomes more efficient?”

Despite that cautious approach, Singer is bullish about opportunities to use AI in the realms of content and design. He teases that the firm will unveil “two or three pretty interesting, and maybe even industry-changing, things” in this area in the months ahead.

When asked for her own predictions, Ruiz aims slightly longer-range. “By 2040, healthcare as we know it will no longer exist,” she proclaims. “We’ll use science and data and tech to identify diseases earlier, to intervene proactively and to better understand disease progression to help people feel better and live longer.” 

Deloitte Digital, she adds, wants to keep working with “companies that get that,” and similarly hope to transform health and communication ecosystems. “There’s so much transformation happening in health and digital and AI — the impact is going to be profound.”  

. . .

Our marketing role model…

Chidiebere Ibe, an artist and med student, noted the absence of diverse medical illustrations and aimed to fix that gap himself by creating positive, accurate images for the healthcare system. Often the best work stems from the creative collision of unexpected ideas, and Ibe’s beautiful, yet illuminating, art illustrations offer the perfect example of that collision in action — while marking a tangible step toward increasing representation in medicine. He’s not invested in effecting positive change for the sake of marketing and sales, but instead utilizes these as tools in his efforts for change. — Singer

Journalist, Arts Professional

Journalist, Arts Professional

This is a truly exciting time to join Arts Professional, the UK’s leading B2B digital publication serving the arts and cultural sector at a time of significant change in the industry.

With a website, a series of weekly e-bulletins and solid social media presence, we serve professionals working in or with the arts sector, across the full spectrum of art forms. This summer we will go live with a new modern publishing platform and updated branding. 

Known for our high-quality investigative journalism and in-depth research-based coverage, we report on the stories that arts professionals need to develop their organisations and their work – everything from cultural policy and research, to fundraising and marketing, to advocacy and best practice. From time to time, we run our own surveys to gather the perceptions and opinions of the cultural sector on hot topics and key policy areas.

What does the role involve?

The role offers the chance to get involved in all aspects of editorial content, be part of the editorial decision-making process and be given responsibilities not available in a larger organisation. The successful candidate needs to be self-motivated, trustworthy, flexible and an adaptable self-starter. 

The purpose of the role is to source, research, write and publish relevant high-quality news content for this well-established and respected digital publication for people who work in the arts and culture sector. 

Is this the job for you?

The role will suit a journalist with professional experience, a keen interest in news journalism and, ideally, relevant expertise in the arts sector. This home-working role will suit a keen self-starter capable of working both independently and as a team player. Our team meet several times a year in London.

Sounds like the job for you? Then take a look at the Job Pack for more details of the company, the role, and the qualities we’re looking for. 

Job Pack

How to apply

To apply, please submit a cover letter outlining how your skills and experience meet or exceed the person specification and why you would like to work for Arts Professional (max 1 A4 sheet), along with your CV and two examples of your  published articles.

Applications will be anonymised before being considered by the panel, and  shortlisted candidates will be asked to complete an equality and diversity 
questionnaire.

Please send your application to our HR colleagues at careers@baker-richards.com

Closing date for applications: 8am on Monday 26 June 2023
Candidates will be invited for interview: 6 or 7 July 2023

The legal danger of southern hospitality — A Case Against Cutting Tomatoes at The Fayetteville Farmers Market

The legal danger of southern hospitality — A Case Against Cutting Tomatoes at The Fayetteville Farmers Market

— OPINION —

Editor’s note: This is part of a series of papers written by students in the Food Safety Litigation class taught by Professors Bill Marler and Denis Stearns in the LL.M. Program in Agricultural and Food Law at the University of Arkansas School of Law.

You hear them say, “Oh my God, I love it so much,” with happiness in their voice, a smile on their face, eagerness in their demeanor, and love in their eyes. You’ll be curious find out the object of their affection. If you look closely, you might be dismayed to see that it’s simply a tomato fruit. In fact, the U.S. Supreme Court ruled more than 125 years ago that a tomato is a vegetable rather than a fruit for the purposes of tariffs, imports, and customs, but I digress.

The southern region of the United States is known for its warm welcomes, politeness that isn’t pretentious, and genuine helpfulness. Strangers are made to feel welcome in a Southern house by the practice known as southern hospitality.

Corporate America has discovered a way to use Southern hospitality as a weapon that makes customers feel welcome in corporate spaces. Shops feel like home for customers. When they enter any place of business, American customers have come to expect to be welcomed like guests in a Southern house.

“For all its ups and downs, Walmart is no doubt a genuine American institution.”
“In our culture, we have excessively high expectations,” Robin Kowalski, a psychology professor at Business School told Vox in an interview.

“The way we evaluate things is a function of expectations…If we’re used to a level of customer service, which Americans are, and then things change, like prices go up or things slow down, the violation of that expectation is what causes disappointment, anger, all of these sorts of things,” Deborah Small, a marketing professor of psychology at Wharton was quoted in the same Vox interviewer.

Meeting expectation of consumers is the vehicle on which businesses and to a large extend the American society run. “Consumer society, in fact, is not just about the satisfaction of needs, but in many ways, it is about the forms through which we view the world and our position within it … The arrival of consumer society during the last one hundred years has transformed not only our material existence but also our ontology, our very being itself.”

Walmart became the largest retailer in the world by perfecting meeting the needs of the American consumer.

Walmart’s genuine Americanness, however, was the cause of its failure in Germany. One of the American practices was requiring sale clerks to smile at customers. In Germany, customers interpreted the smiling to be flirting. “People found these things strange; Germans just don’t behave that way,” said Hans-Martin Poschmann, the secretary of the Walmart employees’ union told the New York Times in 2006, when Walmart pulled out of Germany after almost a decade of failing to make profit in the market. People do not expect their business to have a personal touch to it in Germany and as the New York Times pointed out, in other countries.

The Arkansas native-founded Walmart is not the only company that perfected the art of adding a personal touch to doing business. Georgia-based Delta Airlines, for example, touted its personal touch as a show of their Southern hospitality.

“Delta garnered the reputation for being a service-oriented southern airline with all the graciousness the Southern Hospitality is an expression that has historically been used to refer to the graciousness and civility that is associated with people from the southern part of the United States.

“It is no exaggeration to say that we are among the nicest people you are likely to meet,” Writer Florence King is quoted to have said.

“The most common qualities of southern hospitality include politeness, charm, kindness, helpfulness, and charity. These qualities are seen as aligning with the idea of what it means to be a good host.”

Southern Hospitality is often on full display at the Fayetteville Downtown Square every Saturday since 1974 when a city ordinance designated that space to be used as the Fayetteville Farmer’s Market. The setting at the market is relaxed, pleasant, inviting, and welcoming. To make customers feel like friends, farmers extend a kind greeting to their booth, inquire about their personal life, and enthusiastically volunteer information about their personal lives.

The market’s small-town neighborhood atmosphere can occasionally conceal the reality that it is a business district governed by laws established by the Fayetteville City Council and different departments of the state of Arkansas.

The primary laws that govern the market are summarized in the Farmers’ Market Vendor Guide. The latest guided of the document was drafted by the Arkansas Department of Health and Arkansas Department of Agriculture in September 2021.

The Guide quotes Arkansas State Act 1040 of 2021, allowing the sale of Non Time/Temperature Control for Safety (Non-TCS) Foods directly to consumers.

Non-TCS Foods was defined as “food that does not require time or temperature control for safety to limit pathogenic microorganism growth or toxin production and as defined in the rules of the Department of Health.”

“Uncut fresh fruits and vegetables” were explicitly named to fall under the non-TCS foods. The Guide named Ready-to-eat foods as food, which are covered under the non-TCS foods.

“Any ready–to-eat food that is prepared on site or any food that is provided to the consumer in a non- prepackaged form can only be sold or served from an ADH permitted and inspected facility. Any establishment preparing, selling, or serving any of these food items must fully comply with the Arkansas Department of Health’s Rules and Regulations.”

A tomato is a non-TCS food, however, a cut tomato may be considered a ready-to-eat food. And there lies the issue.

“The intention of the regulations that do exist is to mitigate the risk of foodborne illness. Any time a food is “processed” the risk for pathogens to contaminate the food is increased. As such the rules allow a vendor to offer an uncut cherry tomato as a sample, or a small muffin, but if the vendor has to cut the product in order to offer a sample (like slice a tomato or slice bread) it must be either pre-prepared in a commercial ADH inspected kitchen, or the vendor must have appropriate prep means at the market, that have been inspected and approved by an ADH Health inspector (similar to the requirements for businesses like Food Trucks or our sellers who prepare drinks like coffee at market)”, Julia Den Herder, one of the managers of the Fayetteville Farmers’ Market and a vendor herself, explains the distinction in an email.

A tomato fruit (or vegetable) is a non-TCS food but when it is cut and offered to the consumer, it is considered a ready-to-eat food which will require the permission of the Arkansas Department of Health to be sold on the market.

The American consumer, who is accustomed to getting what they want, purchases tomatoes for their appearance, texture, flavor, and aroma. The consumer can evaluate the tomato’s appearance and texture fairly with an uncut tomato (just by touching it). It provides no indication of its taste. Before making a final decision, the customer wants to taste the fruit. Although the tomato cannot be taste- tested if the customer purchases it from a Walmart, the Fayetteville Market’s relaxed attitude leads the customer to believe that this is exempted from the grocery store’s guidelines that Walmart is governed by.

The seller informs the customer that “the market does not permit us to offer samples to consumers” in order to please the customer while upholding the graciousness associated with Southern Hospitality. The supplier gives the customer a better deal. “I will offer you a sample in secret,” he says. “Come inside my booth so I may cut it for you in private.” The customer accepts the sample based on the seller’s claim after believing both claims provided by the vendor. The vendor has thus misrepresented the rules on sampling to the customer, in their bid to be polite.

“The market does not have policies that make it illegal to offer samples to buyers; however, sampling food products is regulated by ADH and RMPE rules about offering samples are in compliance with those regulations. Some of these rules are consistent with grocery store requirements for food sampling (like needing a three compartment sink for appropriate sanitation) and some are specific to Farmers Markets due to the nature of markets being distinct from other retail environments”, Julia Den Herder clarified.

The vendor has thus opened himself up to legal issues by the “innocent of politeness” that the “market does not allow us to offer samples.” Under Arkansas law, fraudulent inducement to contract (making a sale being a contract) is considered both a criminal offense and a ground for voiding a contract. The Arkansas Supreme Court explained the effect of fraudulent inducement in Wal-Mart Stores v. Coughlin.

Each situation in a food safety lawsuit has a slightly different liability. Some of it directly affects the market, and some of it affects the vendor. For instance, the Arkansas Department of Health will decide who is responsible in cases of food poisoning after looking into the source of the infection; if the vendor is discovered to be the pathogen’s original source, they will be held accountable. The market will find it simpler to hold the vendor entirely responsible if there has been misrepresentation.

Even though southern hospitality is generally excellent, it is not an acceptable alternative to a direct, firm response to a request, whether the response is a yes or a no.

About the author: Anthony Owura-Akuaku is a Former Paralegal, 1st Law Legal Practitioners/Consultants and Former Communications Assistant to the President, Musicians Union of Ghana LL.B., Central University Secondary School Certificate, Business, St. Peter’s Boys’ Senior Secondary School.

WeWork modernises brand identity with bolder and more functional new look

WeWork modernises brand identity with bolder and more functional new look

Global coworking space provider WeWork has unveiled a revitalised brand identity that aims to modernise the brand while maintaining its soul as it looks to bring the brand into a new era.

The rebrand was led by WeWork  and creative brand agency Franklyn and consists of an updated logo, colour scheme, hand-drawn illustrations of people and spaces, and a custom typeface that will be available on all WeWork channels.

Don’t miss: Kraft Singles gets whole new look in rebrand

Consumers can expect to see changes as WeWork updates their assets on a global scale on digital, social, internal and external communications as well as through member touch points across its locations worldwide and on its app.

“As WeWork members, we have firsthand experience of the magic you feel working in a WeWork space,” said Patrick Richardson, co-founder, Franklyn. “WeWork blurs the line between art and science, emotion and intellect; and it was this duality that inspired the company’s new visual identity.”

WeWork’s new logo retains the subtle curves and lowercase approach of the original with a more functional design that can be easily scaled by connecting the lines of the top of the W.

The new custom typeface, titled “WeWork Serif” was developed by A+ in collaboration with Franklyn and creates continuity between the logo and copy for brand consistency which will complement the secondary typeface, Aperçu Pro, for body copy.

With regard to the introduced secondary colour palette, the saturated pastels of blue, mustard, coral and lilac complement the black and white logo and showcase the brand’s more diverse personality.

The new brand identity also comes with new hand-drawn illustrations to encourage continuity in the brand system by carrying the human element of the office to the brand and showcases WeWork’s product range and amenities.

 05 newsroom illustration 2 1120x630

Additionally, WeWork will be doubling down on their photography approach by utilising detailed shots to exhibit the functionality and human centric design of their spaces and how they can be used.

WeWork joins a list of brands who have updated their identities with modern and refreshed looks this year. One of which is soft drink brand Fanta which recently rebranded with a bolder and more vibrant look.

The refreshed look features brighter, more colourful and more vibrant colours as well as an updated and more simplified wordmark with the removal of the classic orange circle and green leaf. The rebranding, which was led by Coca-Cola’s global design team and creative agency Jones Knowles Ritchie, reportedly aims to inspire people to find the fun in life and to “make the plain playful” with a look that remains “unmistakably Fanta”. 

Related articles:
The Gen Z appeal: Why classic beverage brands are suddenly rebranding
‘If you’re getting backlash, you’re doing something right,’ says Julie’s director over rebrand
HEINZ unifies brand with launch of first global creative brand platform

BOMB Magazine

BOMB Magazine
A bearded man wearing a purple robe holds a cluster of white lillies in front of a purple curtain.

Sean Fader, Lillies, 2023, archival inkjet print, custom gold lead frame, digital video, 40 × 30 inches. Courtesy of Sean Fader and Denny Gallery.

When Sean Fader and I happened to be on the same Zoom call in the summer of 2022, we quickly decided that the virtual encounter had to be followed by an in-person one. As we were both teaching at New York University, we agreed to meet in front of Bobst Library and walk over to Julius, the oldest gay bar in New York City. We had barely set two steps when it started pouring rain, and as Fader cheerfully picked up his pace without a hint of annoyance, I knew we would be fast friends. What’s a little rain when martinis and glitter in a historically queer space are on the horizon?

As I became more familiarized with Fader’s work, it occurred to me that Julius offered a compelling analogy to his artistic practice; in both cases, the camp appearance on the surface is steeped in a multilayered queer history. For many years now, Fader has utilized photography to navigate a tension between the historical and the contemporary. Working with the digital image, Fader’s photographs engage with an aesthetics of abundance to comment on queer identity, past and present. For his second solo exhibition at Denny Gallery, Fader takes on the role of sugar daddy to explore not only the queer attachment to the term but also its colonialist history.

—Ksenia M. Soboleva

Ksenia M. Soboleva Your Sugar Daddy (2021–23) project cleverly weaves together the history and etymology of the sugar daddy with the personal life of Danielle Steel. How did you discover the connection between these two?

Sean Fader When I was living in New Orleans, I was invited to become a member of Antenna Gallery, an artist collective and gallery. We were selected to be a satellite exhibition for Prospect.5, New Orleans’s big triennial. The collective decided the theme of the group show would be sugar. During the pandemic, I had developed a belly and my beard had grown out quite a bit. The boys in the local bars started calling me “daddy.” So the moment we decided the theme would be sugar, I knew I wanted to focus on the sugar daddy. I had no idea that I would end up researching the history of San Francisco and Steel’s life. A quick internet search on the etymology of sugar daddy led me directly to Alma de Breteville Spreckels, and I am obsessed with her.

Alma grew up dirt poor in San Francisco but ended up marrying Adolf Spreckels, heir to the Spreckels Sugar Company fortune. Alma began to call him her “sugar daddy” because his money came from sugar, and he was the same age as her father. The phrase is as literal as it gets! In 1912, they built Alma’s dream house at 1080 Washington Avenue at the crest of a hill in Pacific Heights. Steel purchased Alma’s fifteen-thousand-square-foot home in 1990. I thought to myself: Steel bought the house of Alma and her sugar daddy! Then I started reading about Steel, and I got obsessed all over again with another fabulous woman!

The show focuses on these two amazing characters and where their lives overlap; and, of course, I use my obsession and my own body as a foil to tease out some of these stories, including my unfounded theory that this world of excess in a historically queer, Gold Rush city—San Francisco—influenced the history of leather daddy culture.

A thin gold necklace with the word Daddy as a pendant rests against a hairy chest.

Sean Fader, Daddy, 2023, archival inkjet print, custom gold lead frame, digital video, 20 × 15 inches. Courtesy of Sean Fader and Denny Gallery.

KMS How do you grapple with or navigate the violent colonial history that the term sugar daddy is rooted in?

SF Well, I think what you are really getting at is the history of sugar and its fundamental connection to wealth, capitalism, and colonialism. It is impossible to understate sugar’s historic and continuing geopolitical influence on the planet even today. In some way, I sidestepped that history when I decided my piece for Antenna’s sugar show would focus on sugar daddies. As a white male transplant to New Orleans, I felt that I was the wrong person to talk about sugar’s violent history on the people of New Orleans and the land; in the context of the Antenna exhibition, many of the artists in the show made work explicitly addressing the racial and ecological violence embedded in the production of sugar. However, pretty soon after starting this work, I realized that I was walking right into the history of sugar and gold wealth in San Francisco, which has its own distinct colonial legacy.

Spreckels Sugar, Alma’s sugar daddy’s company, was founded on colonial exploitation of Hawaiian land and extractivist economies dependent on migrant labor. It goes to show that it is impossible for anyone who participates in the art market to actually distance oneself from the violent histories of colonialism and capitalism. Wealth and power are baked into its DNA.

A bag of sugar with blue words on it rests on a table in front of a purple curtain.

Sean Fader, Spreckels Sugar, 2023, archival inkjet print, custom gold lead frame, digital video, 20 × 15 inches. Courtesy of Sean Fader and Denny Gallery.

KMS There is a familiar yet distinct camp aesthetic to your photographs and installations. With the spiked interest mainstream culture has expressed in camp aesthetics over the last few years—think Met Gala, for example—how do we keep camp queer?

SF Recently, I was speaking to a queer studies class at NYU about my work. The professor was talking about queerness being inherently about a rejection of normalcy and even celebrating being an outsider. One of the students pointed out that their experience was quite the opposite. For their generation, growing up in a liberal community, it was deeply uncool to come out as straight. I’m not going to lie; it made me a little sad. I had worked so hard to turn the pointing fingers and name-calling of my youth into a badge of honor. I am not upset that some young queer people aren’t growing up tortured by the world around them, but what saddens me is that there are some people who are claiming queerness because it’s trendy. “Pinkwashing”—this idea of selling queerness and marketing it—demonstrates how capitalism weaponizes marginal identities when there is money to be made. I also have to remind myself that queerness and camp are fluid and ever-changing. Camp is about a secret language that the queers speak, a secret humor that only we get. Yes, some of it pops into straight, hetero mainstream; but we will always find ways to hide in plain sight, flagging and recognizing ourselves in small ways just outside the mainstream. How about us queers learn and update Polari; let’s start a new hanky code based on John Waters movies and Lisa Frank’s school supplies!

A man wearing a pink hat sits in a chair while a man wearing a blue suit stands next to a small table with a typewriter and books on it.

Sean Fader, Sugar Daddy I, 2021, archival inkjet print, custom gold lead frame, digital video, 44 × 78 inches. Courtesy of Sean Fader and Denny Gallery.

KMS Social media is another subject of inquiry in your practice. What are the benefits and the challenges of engaging with social media as part of your work?

SF I always think about social media as a tool and a weapon. Ultimately, I’m still optimistic about it. When people talk to me about how evil social media is and how much damage it is doing to people, I often notice that they are part of prevailing cultural norms. For queer people, social media is often one of the first places where we can find people to flirt with and those who celebrate our bodies and way of life. I think social media is a part of the rich history of queer communications: the smell of lavender, green carnations, Polari, hanky code, nail flagging, now Grindr, Tinder, and Instagram. It’s a way to feel seen in a cis het norm sea.

My undergraduate degree is a BFA in musical theater, so my practice is very influenced by years of obsessing about how my actions are being read by others. Because of that, I think about the photographic event as the site of performance and how we queers are using photography to see and be seen, destroy normative ideas of bodies, and celebrate and support our community in digital public spaces. Photography is going from being controlled by the few to the many. It’s time for us to be seen and to shape our own visual narratives.

KMS Much of your practice explores the role of the digital image. What are the ways in which this role has changed over time, and what does this mean for analog photography?

SF I grew up with a darkroom in my basement because my mother was a photo hobbyist. I loved that space, and I loved the magic of the darkroom. There will always be a place for analog photography. I think what most fascinates me about the digital image, which is in stark opposition to analog, is that digital photography is in the hands of the masses, and there are digital public spaces like Instagram for everyone to see and be seen in. We live in a world where 3.2 billion images are shared online every day by millions of people! As a result, digital images are fluid. They are traded as currency: I’ll show you mine if you show me yours. They morph into memes, and those memes morph into sub-memes and raise families of memes. They represent us, or who we believe we are, or who we want people to believe we are. They reflect us, often when we don’t want to see ourselves. They show us all the possibilities of the people we can be and the ways we can live our lives. That sounds pretty queer to me!

Sean Fader: Sugar Daddy: Dear Danielle is on view at Denny Gallery in New York City until June 24.

San Diego’s Mainly Mozart rides social media wave as its 2023 All-Star Orchestra Festival approaches

San Diego’s Mainly Mozart rides social media wave as its 2023 All-Star Orchestra Festival approaches

Over the last three years, Mainly Mozart has been all over the Internet. Not by “going viral,” in a spontaneous way, but by being careful and targeted.

Mark Laturno, the nonprofit’s communications director, has shifted the organization’s outreach from traditional marketing methods to more of an emphasis on social media. It has had a big impact.

“It’s shocking!” Mainly Mozart CEO Nancy Laturno happily exclaimed. “Our numbers are shocking. The larger attendance is shocking. The change in diversity of our audience and how young our audiences are — it’s all shocking.”

Since the beginning of 2020 — when Mainly Mozart pivoted to drive-in concerts for a year — average nightly attendance is up nearly 500 percent.

The 35th Annual Mainly Mozart All-Star Orchestra Festival — featuring concertmasters and principal players from the country’s top orchestras — kicks off Thursday, June 15 in Del Mar and concludes June 24 at UC San Diego in La Jolla. The concerts are expected to sell out.

Michael Francis conducts the opening night of the All-Star Orchestra Festival at Del Mar Surf Cup Sports Park.

Michael Francis conducts the opening night of the All-Star Orchestra Festival at Del Mar Surf Cup Sports Park.

(J. Kat Woronowicz / For Mainly Mozart)

More remarkable than the number of tickets sold is who’s purchasing them. Newcomers are joining Mainly Mozart’s longtime loyal audience in droves. First-time ticket buyers made up 67 percent of attendees at the June 2022 festival and 56 percent at the October 2022 festival.

“We may also have the youngest average classical music audiences in the country,” said Mark, 29, who is Nancy Laturno’s son. “We had 44 percent of attendees under the age of 40.”

That’s a dramatic figure, especially when compared to the national average of just 15 percent of attendees being under 45, according to the John S. and James L. Knight Foundation’s Classical Music Consumer Segmentation Study.

“A lot of my friends my age have come to our concerts with zero background or awareness of Mozart or Beethoven, and have left totally blown away,” Mark Laturno noted. “Classical music has mainstream appeal. It just doesn’t always have mainstream reach.”

Concertmaster Martin Chalifour at the Mainly Mozart All-Star Orchestra Festival.

Concertmaster Martin Chalifour at the Mainly Mozart All-Star Orchestra Festival.

(Courtesy of J. Kat Photography)

Mainly Mozart’s less traditional outreach efforts include partnerships with online influencers, local social media pages and local sports organizations. Reddit’s AMA (Ask Me Anything) sessions with key Mainly Mozart musicians have averaged 600,000 views. A Mainly Mozart AMA in May 2022 received more than 1 million views.

“It’s amazing to see the plethora of approaches Mark has,” said Michael Francis, the festival’s music director, who did an AMA earlier this month. “He has ingenuity, imagination, and skill. He knows to how to message in a way that really engages people. The main thing is he can help people come the first time. It’s our job to make sure they want to come back.”

Mark Laturno said that’s no problem.

“Michael is the best in the business at engaging audiences and helping the music come alive,” he said.

Francis and both Laturnos also credit the festival’s production team, led by operations director Katie McBride-Muzquiz, for its smoothly running concerts. This year, the festival will expand from one concert venue to three.

This week’s three opening concerts will be held at the Del Mar Surf Cup Sports Park, the festival’s home in 2021 and 2022. The concluding three will be in La Jolla, one at the Conrad Prebys Performing Arts Center and the final two concerts at the new Epstein Family Amphitheater at UCSD.

“Mainly Mozart is the true highlight of the season for me and all the musicians,” Francis said. “At the end of our seasons, we come and play wonderful music with great people at the highest level for the sheer joy of making music.”

Young audience members at a past Mainly Mozart All-Star Orchestra Festival at the Surf Cup Sports Park in Del Mar.

Young audience members at a past Mainly Mozart All-Star Orchestra Festival at the Surf Cup Sports Park in Del Mar.

(Courtesy of J. Kat Photography)

On opening night Thursday in Del Mar, the orchestra will perform a piece by François-Joseph Gossec, a familiar composer to Suzuki violin students. The closing work will be Beethoven’s Symphony No. 8.

In between, Mozart’s Bassoon Concerto will feature Whitney Crockett, Los Angeles Philharmonic’s principal bassoonist.

“This instrument has the reputation of being at the bottom of the orchestra.” Francis said, from his home in Tampa, where he is music director of the Florida Symphony. “And suddenly it’s at the very top. It’s wonderful to hear the bassoon, especially in the hands of a terrific bassoonist.

“And it’s paired between two wonderful symphonies. People will be delighted with the Gossec and how well it balances with the Beethoven.”

Francis takes care in curating Mainly Mozart programs. He’s well-known for introducing musical works by describing the personal histories of the composers that put the music in context. During this festival, he’ll do that for each piece.

“People are hungry to connect to this glorious art form,” said Francis. “My job is to give them a key to create a personal, proactive listening experience. I provide a modicum of intellectual understanding of when the composer was alive and what they were going through, because we all know love, loss and all the things in between.”

Michael Francis conducts the Mainly Mozart All-Star Orchestra on Oct. 12, 2022.

Michael Francis conducts the Mainly Mozart All-Star Orchestra on Oct. 12, 2022.

(Courtesy of J. Kat Photography)

Among the likely highlights during Del Mar Week will be Mainly Mozart mainstay Anne-Marie McDermott performing Mozart’s Piano Concerto No. 25 and festival newcomer Karen Gomyo playing Brahms’ Violin Concerto.

The festival’s La Jolla portion begins June 20 with Mahler’s Fourth Symphony, featuring soprano Chelsea Guo, at the Conrad Prebys Performing Arts Center’s Baker-Baum Concert Hall. The multitalented Guo will appear again June 22, this time as a pianist, at the Epstein Family Amphitheater. Also featured that night will be Martin Chalifour, L.A. Phil’s concertmaster and a longtime Mainly Mozart player.

Nancy Laturno said that UCSD will have 500 seat cushions available onsite at the amphitheater.

“That means about 80 per cent of the venue will have cushions available,” she stated. “We encourage patrons to bring their own blankets and cushions for added comfort.”

The festival will conclude June 24 at the Epstein with Beethoven’s Symphony No 9. The San Diego Master Chorale and noted local soprano Tasha Koontz will join the full orchestra.

“Beethoven 9 is the ultimate Mount Everest of human achievements,” Francis said. “I’m always struck by the extraordinary fact that he was completely deaf when he wrote it.

“I’m really looking forward to bringing this piece to life.”

Mainly Mozart All-Star Orchestra Festival

All performances are at 7:30pm. The Mainly Mozart All-Star Orchestra is conducted by Michael Francis and features principal musicians from dozens of North American orchestras including Cleveland, Philadelphia, the Los Angeles Philharmonic and more. Concerts last 75 minutes each, with no intermission.

June 15:  Opening Night — Del Mar

June 17: ”Mozart Piano Concerto” — Del Mar

June 18: “Mozart & Brahms” — Del Mar

June 20: “Mahler 4” — La Jolla

June 22: “Shostakovich & Mozart” — UCSD

June 24: “Beethoven 9th” UCSD

Where:  Surf Cup Sports Park, 14989 Via De La Valle, Del Mar (outdoors). The Baker-Baum Concert Hall, Conrad Prebys Performing Arts Center, 7600 Fay Ave., La Jolla. Epstein Family Amphitheater at UC San Diego, 9500 Gilman Dr., La Jolla (outdoors)

Tickets: Del Mar Week Concerts: Tier-B seating (general admission) is $30 per person. Tier-A 10’ x 10’ Personal Viewing Pods are $110-$120 for one person, $140-$150 for groups of two, $170-$180 for groups of three, and $200-$210 for groups of four. Table seating is available beginning at $300 for two seats at a table for four or $500 for a full table for four. VIP table seating is available beginning at $600 for two seats at a table for four or $1,000 for a full table for four. La Jolla Week Concerts: Tier-B seats are available for $30 per person. Tier-A seats are available for $75 per person. Tier-AA seats are available for $160 per person.

Online: mainlymozart.org

Wood is a freelance writer.

Mainly Mozart Festival music director Michael Francis

Mainly Mozart Festival music director Michael Francis

((Photo by Ken Jacques) )