Art World News

Lauren Smith of The Art Party Place — Why NEPA?

Lauren Smith of The Art Party Place — Why NEPA?

Lauren Smith was born to be a party planner. Since her days in elementary school, where she was known to organize and host summer camps at her house for friends, her destiny was calling. It would just take some time to nail down the details.

Growing up in Bloomsburg, her mom and dad owned a small woodshop business. Her dad would build furniture and other things from wood. Her mom would paint them. And little Lauren would help out where needed around the shop and work the register. And an entrepreneur with a DIY spirit was born.

After high school she moved to the Wilkes-Barre area where she attended LCCC and Wilkes, met her now-husband at Smokey Bones, fell in love, got married and began her career in marketing. Soon, she had her first baby and realized working for herself was her dream. And the idea for The Art Party Place was born.

What started as a small gift shop in Mountain Top transformed as they grew and found their niche: throwing art parties in a space that allowed children to express their artistic creativity. Now, with four children, ages 9, 7, 5 and 1.5, Lauren feels as if life has come full circle. With her mom by her side creating the paintings in the studio and hosting many of the birthday parties, her own children are now a part of her small business – helping with set up for events, filling paint cups and preparing for parties. It was in that colorful art studio where she shared her passion for children having access to painting and she answered the most important of questions – Why NEPA?

How long have you lived in NEPA?

My whole life – 35 years.

What do you love about your town?

I love Mountain Top. I just love the small-knit community. I reminds me a lot of Bloomsburg, where I grew up. Everybody knows everybody. You go into stores and you see somebody you know. It’s a very homey, welcome feeling you have, especially with the business owners. I love popping into Pizza Bella, where we get the pizza delivered for the birthday parties and chatting with the owners. It’s just a very nice home feeling.

What’s your favorite NEPA restaurant?

I have two, actually. My husband I go there every anniversary. We’re like that old couple. We love the Powerhouse Eatery. It’s just a really nice, classic restaurant. It has good energy and they serve amazing foods there. The quality of their food is great. I just love it.

And then I also love The Canning House. I love going there with my mom. Actually, the co-owner of The Canning House, Natalie Lynn, went to high school with me in Bloomsburg. I love The Canning House for their uniqueness of the different array of foods that they have. It’s something different. And I love the atmosphere. You can’t go wrong with the atmosphere in there.

What’s your favorite thing to do in NEPA?

I’ve got a lot of different things. I think it changed with having children. Before kids, my husband and I loved St. Paddy’s Day parades (laughs). After kids, you know, in the wintertime we love taking them to Great Wolf Lodge or Kalahari.

We love the change of seasons. In the spring and summertime, all the sporting activities. We just went to our first hockey game which was nice for the kids. My son likes going to the RailRiders. We like to venture out and going hiking and finding different creeks in the area. Like, my kids love finding a creek and just exploring the woods in this area. It’s great. We like to go to Nescopeck State Park. It’s close to us. And all the different trails in there and whatever creek there is, I don’t know which one it is, but they will spend hours just digging through rocks. It’s so fun.

What’s next for you?

What’s next (sigh)? Well, we have contemplated about opening up a second location and/or possibly a bigger location (laughs). I know. I know (laughs)! We say we’re not but then my husband owns Rent the Fun bounce houses, so we’d really like to incorporate both businesses. We’re constantly thinking of new ideas. I always feel like, if you’re not growing, you’re just stagnant. So, I always think it’s good to have different ideas and aspirations. We are open to another location. Bigger location. More fun activities that the whole family can enjoy.

Where do you see NEPA heading in the future?

Well, it’s so funny, because I feel like after Covid, I personally have seen an explosion of businesses open up. There’re so many smaller businesses that have been opening up here and there. And I absolutely love seeing that for this area because sometimes people look down on this area and it’s sad. But I love that this area has so many different things to offer. People just don’t look for it, I feel like. So, I think it’s important to do some Facebook searches and go on DiscoverNEPA and see what’s new. I found so many cool new restaurants and things to do just from your website posts. It’s amazing. I’m like, this is so refreshing to see. So, I definitely see it going up and up. Maybe not as fast as New York City does, but it’s getting there.

Why NEPA?

I love northeastern PA. One, because of the location. You can literally drive to the beach, New York City, Philly. You’re literally like two hours from everything. Also, you get the change of seasons, which is great. My kids absolutely love the snow. But they absolutely love the change of seasons. I think it’s so refreshing and important just for everybody to get to experience that. There are just so many different things you can do in this area and it has such a home feeling. You can go to the big cities but you can always come back home. It’s like going away to college. It’s nice and comforting when you go back to your home that you grew up in. It’s got a great feel.

redpepper Builds AI-Powered Robot Teammate for Creative Marketing Ideation

redpepper Builds AI-Powered Robot Teammate for Creative Marketing Ideation

NASHVILLE, Tenn. —

FOR IMMEDIATE RELEASE:

redpepper, a full-service strategic and creative agency based in Nashville, announces the launch of Create-a-tron; a state-of-the-art AI robot that combines the powers of the latest Large Language and Diffusion Models (like ChatGPT and DALL-E) to help anyone facing creative block break out of it.

This innovative tool has been developed with an ‘Infinite Imagination’ ready to be used for ideating campaigns, social content, apps, clickbait, brand collabs, and more! Users can generate hundreds of interesting ideas within minutes—from anywhere. The best part? You can blame those counterintuitive or nonsensical ideas on the AI (then let everyone else realize how brilliant they are in their own time).

But wait, there’s more. Not only will Create-a-tron generate ideas, but it will also generate images and creative briefs for any of its ideas (or your own)! Plus, it can rate the novelty of ideas, elaborate on them, tweak their tone, and even offer up ways to make them more unique.

redpepper CEO, Tim McMullen, said, “We are so excited about this product launch as we believe that Create-a-tron will give its users access to endless lightbulb moments and will revolutionize creative thinking for all types of businesses.”

Want to experience it for yourself? Well, you already have. You see, Create-a-tron wrote its own press release. More mind-blowing moments at redpepper.land/create-a-tron.

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redpepper is a full-service strategic and creative agency where nice, curious humans help forward-thinking brands create what’s next—brands like Slack, Mars PetcareCracker Barrel, Jewelry Television, and more. We realized a long time ago that the ever-changing marketing landscape was not something to try to tame, but to make friends with. So we constantly tinker and play with the latest tech to stay up-to-date on its real-world applications for our clients. In fact, prior to the launch of Create-a-tron, we built a robot that leveraged machine learning to find Waldo in 4.45 seconds, created AI clones to combat meeting fatigue, and Rickrolled Zoom calls until we were legally required to stop. AI, AR, ML, VR, AC/DC…clearly, we’re big fans of all the letters.

Susannah Carson Evokes the Amorous Tradition of the Lover’s Eye Through Antique Plate Paintings

Susannah Carson Evokes the Amorous Tradition of the Lover’s Eye Through Antique Plate Paintings

All images © Susannah Carson, shared with permission

On vintage serving ware and ornately decorated plates, artist Susannah Carson renders fragmented portraits of women who peer out from the center of the vessels. The oil paintings evoke the Georgian tradition of the “lover’s eye,” sentimental miniatures depicting the facial features of a spouse, child, or family member often found on jewelry of the time. These tiny works would also allow the wearer to obscure the exact identity of the subject, making them ambiguous keepsakes for affairs and other clandestine activities.

For Carson, this amorous practice becomes the basis of inquiry as she imagines her lively characters, their stories, and how they connect to the history of such unconventional canvases—an avid antique collector, she’s currently working on an illustrated guide on the process, as well as a series of paintings paired with the antiques they depict. Blending past and present, her pieces highlight the unknown, whether the lineage of the vessel itself or the identity of the subject. She explains:

I’m interested in painting as not just an optical illusion, but as an illusion of life—of otherness, of richness, of engagement, of that delicate connection we have with other beings which allows us to feel, for a moment, not so alone. With compositions highlighting the gaze, these subjects tell us their stories with a single look and ask for us to tell them our stories in return, thereby creating—unlike the alienation of much modern art—a welcoming intimacy.

Carson will soon release a series of works combining coveted Staffordshire dog figurines and painted portraits, which you can watch for on Instagram. Shop originals and prints on her site.

 

Individual eyes peer out from seven dinner plates decorated with primarily red patterns

Two images, both of eyes peering out from antique dinnerware

A fragment of a portrait peers out from antique dinnerware

Four eyes peer out from antique dinnerware

Two images, both of eyes peering out from antique dinnerware

Four eyes peer out from antique dinnerware

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article Susannah Carson Evokes the Amorous Tradition of the Lover’s Eye Through Antique Plate Paintings appeared first on Colossal.

‘Step Afrika!’ blends traditional African dance with contemporary art forms

‘Step Afrika!’ blends traditional African dance with contemporary art forms
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Even if you’ve never heard of it, you won’t soon forget it once you’ve seen it.

The Kimmel Cultural Campus is presenting this culturally-rich, history-based performance of the unforgettable dance troupe “Step Afrika!,” the first professional company dedicated to the tradition of stepping. The performance takes place Friday, April 28, at the Miller Theater (formerly the Merriam Theater) at 7 p.m.

Fintech firm Klarna overhauls its app with a TikTok-like discovery feed as A.I. hype swirls

Fintech firm Klarna overhauls its app with a TikTok-like discovery feed as A.I. hype swirls
  • “Buy now, pay later firm” Klarna on Tuesday made some sweeping changes to its app, including a TikTok-inspired discovery feed that recommends products to users.
  • David Sandstrom, Klarna’s chief marketing officer, says the firm took inspiration from Chinese tech platforms’ ability to target users with uncanny precision.
  • Among the other features Klarna is rolling out is a resale option that lets people sell used clothing, electronics and other items through a partner platform.
The Swedish “buy now, pay later” pioneer said Tuesday that its new design would help users find the items they want by using more advanced AI recommendation algorithms, while merchants will be able to target customers more effectively.
Rafael Henrique | SOPA Images | LightRocket via Getty Images

Klarna announced a sweeping redesign of its app, adding a TikTok-inspired discovery feed powered by artificial intelligence, customized shops for social media content creators, and the ability to sell secondhand goods.

The Swedish “buy now, pay later” pioneer said Tuesday that its new design would help users find the items they want by using more advanced AI recommendation algorithms, while merchants will be able to target customers more effectively.

The AI will build a personal profile of shoppers based on their shopping behavior and which brands they like. They’ll then be shown recommendations from Klarna’s network of 500,000 retailers, which includes Nike, H&M and Instacart. Klarna counts over 150 million users globally — including users accessing its online checkout tools via retailers.

According to David Sandstrom, Klarna’s chief marketing officer, the firm took inspiration from Chinese tech platforms, which he said have mastered the art of algorithm driven-shopping.

“In China, a couple of years ago, 90% of transactions started with a search,” Sandstrom said. “Nowadays, less than 50% of purchases start with a search because recommendations are so tailored to them.”

The Klarna app has been redesigned to tailor product recommendations to users based on their shopping habits using artificial intelligence.

“Our ambition is to basically offer people products and brands before they knew they wanted them,” he added.

TikTok, in particular, has become the envy of major online platforms, thanks to its advanced targeting. The company has been rapidly growing its e-commerce business, which handled a reported $1 billion in sales in the first quarter, according to The Information.

Still, Sandstrom admits Klarna’s technology is nowhere near as sophisticated as TikTok’s — but he’s confident the company can get to that level one day.

“It would be naïve to compare us to TikTok’s recommendation engine. It would be a blatant lie to say we’re close to that,” he said. “But we have the prerequisites to do that.”

Klarna joins a host of other tech firms which have been loading their services with AI software to better tailor content to users as the surge in popularity for OpenAI’s ChatGPT drove up hype for the technology.

Klarna CEO sets out plan to profitability after posting loss

Music streaming platform Spotify recently rolled out an AI-powered DJ that selects songs based on a person’s listening habits, for example.

Klarna itself previously launched the ability to integrate ChatGPT into its service with a plugin that lets users ask the popular AI chatbot for shopping inspiration. 

But Klarna isn’t relying on AI alone to personalize its service to users. The app also launched an “Ask Klarna” feature Tuesday which lets shoppers chat with or video call human customer advice specialists.

Among the other features Klarna is rolling out is a resale option that lets people sell used clothing, electronics and other items through a partner platform. Klarna declined to disclose the partner for its resale service.

In its home market of Sweden, Klarna already offers the ability to sell secondhand goods through a partnership with resale marketplace Tradera.

Resale platforms like Depop and Vinted have grown more popular in recent years, thanks in part to Gen Z’s embracing of the circular economy, which promotes sustainability by reducing waste through reuse and recycling.

Targeting monthly profitability in summer

Klarna is also launching a tool that lets content creators set up their own storefronts to promote items from brands they’ve struck affiliate deals with. The service, called “Creator Shop,” launches in the U.S. soon.

It also launching a self-service tool for advertisers, called “Ads Manager,” that lets marketers track paid product listings they’ve taken out in Klarna’s app. Of late, Klarna has sought to diversify into advertising to reduce its dependence on fees from merchants. Marketing makes up 10% of Klarna’s overall revenue, having jumped 131% in 2022 from a year ago. 

Livestream shopping is growing on Amazon Live, TikTok Shop and YouTube after taking China by storm

Klarna is one of a slew of buy now, pay later firms that let people split the cost of their purchases over a period of monthly installments, interest-free. The firm makes its income by charging a small fee on each transaction for retailers offering its payment method.

The company is hoping to turn its fortunes around after a brutal year in which it cut its valuation by 85% to $6.7 billion, laid off over 10% of its workforce, and reported a $1 billion loss.

Sandstrom said he expects Klarna will reach profitability on a monthly basis by the summer, echoing messaging from CEO Sebastian Siemiatkowski late last year.

“The growth we’re seeing now is sustainable,” he said. “Going forward, I think AI is going to play a big role in the efficiency gains we’re seeing.”

He added that Klarna is hiring for engineers to drive its AI efforts — but that the “profile of people we’re looking for has changed quite dramatically in the last couple of months.”

“What a single extremely talented engineer can achieve versus what we used to need an entire team for is massive,” Sandstrom said.

Klarna and other buy now, pay later products proved popular during the onset of the Covid-19 pandemic. Online shopping became more prevalent as in-person spending opportunities were restricted.

However, as the war in Ukraine stoked global inflation and sparked fears of a recession, central banks around the world raised interest rates, shaking investor sentiment around buy now, pay later platforms offering zero-interest credit.

Meanwhile, buy now, pay later has come under scrutiny from regulators because of fears that it is pushing some consumers, particularly younger people, into arrears. In the U.K., the government has proposed new rules aimed at adding some friction to the process of applying for a buy now, pay later loan.

WATCH: Bitcoin at $10,000 — or $250,000? Investors are sharply divided on 2023

Bitcoin at $10,000 — or $250,000? Investors are sharply divided on 2023

Learning the art of business

Learning the art of business
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The worlds of education, business and art are intersecting in a collaboration between the Global Business Academy at Goose Creek Memorial High School and the Baytown Sculpture Trail, as students take on the effort to sell sculptures that are on display in the show. The project is the capstone project for the 15 seniors in the program.

The sculpture trail, organized by the nonprofit Historic Baytown Arts, Culture and Entertainment District and funded by sponsorships, pays sculptors a small honorarium for displaying their works for a year in the area around Town Square, but the display is also an opportunity for the artists to sell or lease the works at the end of the year.

Yuga Labs Has Won Its Lawsuit Against Artist Ryder Ripps for His Copycat Versions of Bored Ape Yacht Club NFTs

Yuga Labs Has Won Its Lawsuit Against Artist Ryder Ripps for His Copycat Versions of Bored Ape Yacht Club NFTs

Yuga Labs, the blockchain company behind some of the most popular collectibles of the NFT boom, has won a lawsuit protecting the trademark of its Bored Ape Yacht Club NFT series.

On April 21, a federal court in California ruled in favor of Yuga Labs in its case against artistic duo Ryder Ripps and Jeremy Cahen. Back in mid-2022, Ripps and Cahen released the RR/BAYC NFT collection which was comprised of thousands of quirky apes that appeared uncannily similar to those created in the wildly successful project from Yuga Labs. RR/BAYC apes were cheaper than those sold by Yuga Labs, but used similar marketing materials.

Ripps and Cahen claimed to be satirizing Yuga Labs, but the company, in its suit filed in June 2022, stated that the pair were creating confusion for consumers and deliberately aiming to harm the company.

The U.S District Court for the Northern District of California ruled that RR/BAYC’s collection didn’t stand as artistic expression protected by the First Amendment, as Ripps and Cahen had claimed, and that Yuga Labs was allowed to protect a trademark product. It agreed with Yuga Lab’s notion that RR/BAYC had deliberately tried to mislead consumers, noting that the domains, rrbayc.com and apemarket.com, both contained BAYC branding, which it found “confusingly similar” to Yuga Labs’ branding.

“The Court concludes that Defendants acted with a bad faith intent to profit,” the ruling from U.S. District Judge John Walter read. “The RR/BAYC NFTs do not express an idea or point of view, but, instead, merely point to the same online digital images associated with the BAYC collection.”

Another blow to RR/BAYC was the rejection of its argument that Yuga Labs had transferred trademark rights to those who had purchased BAYC NFTs. The court pointed out that Yuga Labs’s terms and conditions, though allowing holders personal and commercial use, do not issue “a trademark license to use the BAYC marks.”

At the time of writing, RR/BAYC had not responded to a request for comment.

This judgement comes on the heels of luxury brand Hermès landing a legal victory over digital artist Mason Rothschild, creator of the NFT project MetaBirkins. Both suits have been closely watched in the crypto art space as potential bellwethers that establish the trademark rights of NFT companies and artists.

“We’re thrilled with this win,” Yuga Labs told Artnet News. “This isn’t just a win for us. It’s a win for the entire Web3 industry to hold scammers and counterfeiters accountable.”

The ruling states Yuga Labs is entitled to damages, though it rejected the company’s push for “enhanced damages” of $200,000. The amount of compensation will be decided at a later trial.

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MM+M wins Best Art Direction, Best Range of Work at Neal Awards

MM+M wins Best Art Direction, Best Range of Work at Neal Awards

MM+M is in the winner’s circle yet again after taking home two Neal Awards Friday afternoon.

The 69th Jesse H. Neal Awards, handed out at a reception in New York City last week, honored achievement in business-to-business journalism.

The Neal Awards are hosted by the Software & Information Industry Association, a professional organization dedicated to connecting data, financial information, education technology, specialized content and publishing companies.

MM+M won for Best Art Direction for a Cover for a brand with revenue between $3 million and $7 million for the cover of Marketing’s LGBTQIA+ Blind Spot. Taking home the award was Sean Ayling, senior art director at Haymarket Media.

Additionally, Marc Iskowitz won for Best Range of Work by a Single Author for a brand with revenue between $3 million and $7 million. This marked Iskowitz’s second consecutive victory in the category.

Iskowitz contributes a range of analytical content regarding medical marketing to MM+M in the form of feature stories, breaking news articles and his 7-Day Supply weekly column. As a 14-year MM+M veteran, Iskowitz also hosts the MM+M Podcast and serves as a moderator for a litany of the brand’s industry events. 

“As a media brand thriving in the worlds of both digital and print, MM+M is thrilled that its work in both arenas was honored at the Neal Awards,” said MM+M editor-in-chief Larry Dobrow. “We’re privileged to be able to showcase the work of Sean Ayling and his design team on a regular basis, as well as to publish Marc Iskowitz’s thoughtful commentary every week.”

In addition to MM+M, it was an exciting day for the broader Haymarket Media family as another brand also took home gold at the industry honors.

MM+M sister publication PRWeek won in the category of Best Podcast for editorial brands with revenue between $3 million and $7 million. This marked PRWeek’s third consecutive year with a Neal Awards victory, previously taking home honors for Best Website as well as VP, editorial director Steve Barrett being awarded the Timothy White Award for Editorial Integrity. PRWeek was also shortlisted for Best Range of Work by a Media Brand.