Photography

Photography Business Institute Holds Spring Award Ceremony

Photography Business Institute Holds Spring Award Ceremony

Industry: Education

Photography Business Institute celebrates 10 students from the Certified Boutique Photographer program during its Spring Immersion event

Springfield, IL (PRUnderground) May 16th, 2024

On May 8, 2024, the Photography Business Institute awarded the Certified Boutique Photographer (CBP) distinction to 10 students from its esteemed CBP Program. The ceremony occurred in Springfield, IL, coinciding with the Spring Immersion event hosted by the photography business school for its Peak Performance Coaching students.

The CBP program is a rigorous certification process designed to recognize professional photographers who excel not only in the craft of photography but also in business practices, client experience, and marketing. Unlike other certifications, CBP sets photographers apart with instruction on a unique marketing strategy for students’ photography businesses. The program emphasizes the importance of providing a superior client experience and investing in professional growth.

This marks the second cohort of Certified Boutique Photographers, following the inaugural class in the Fall of 2023, which saw 12 photographers earn the distinction. The Spring 2024 ceremony celebrates the achievements of 10 photographers who have demonstrated exceptional dedication, skill, and expertise in the field of boutique portrait photography.

The graduation ceremony was attended by over 100 photographers in person, with an additional 75 participating virtually as part of the Spring Immersion event. Highlighting the school’s dedication to continual professional improvement, Spring Immersion is a professional development conference for boutique photographers, where industry leaders come together to enhance their business skills and elevate their client service to the highest level.

“We are thrilled to award our second photography business class of Certified Boutique Photographers,” said Sarah Petty, Founder of Photography Business Institute. “These talented individuals have demonstrated their commitment to excellence and dedication to providing an exceptional client experience. We are confident that they will continue to thrive and make a significant impact on their communities and in the lives of their clients.”

The graduates of the CBP program have undergone extensive training, testing, and evaluation to achieve certification, making them among the best boutique portrait photographers in the world. Their success reflects not only their passion for photography but also their professionalism and commitment to continuous improvement. For more information about Photography Business Institute and its Certified Boutique Photographer Program, please visit www.PhotographyBusinessInstitute.com.

About Photography Business Institute

Photography Business Institute aims to educate photographers about how to have a viable, self-sustaining career as a professional portrait photographer and to make lasting contributions to the legacies of the families they photograph and the communities in which they reside.

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Never-before-seen snaps of Elizabeth and other royals shared in new exhibition

Never-before-seen snaps of Elizabeth and other royals shared in new exhibition

Previously unseen photographs of the late Queen Elizabeth holding Prince Edward when he was just a few months’ old, will be displayed in a new exhibition at The King’s Gallery in Buckingham Palace.

Other highlights include unreleased wartime images, the Queen Mother’s personal copy of her daughter’s Coronation portrait and the earliest surviving colour photographic print of a member of the Royal Family.

The new public display, which opens on Friday, charts the evolution of royal portrait photography from the 1920s to the present day through more than 150 items from the Royal Collection and Royal Archives. 

The photographs presented in the exhibition are vintage prints – the original works produced by the photographer – and most of which are on display for the first time.

Royal mothers and their babies

Royal mothers and their babies 

Other pictures capture more intimate family moments, including a never-before-seen image of four royal mothers – Queen Elizabeth II, Princess Margaret, Princess Alexandra and The Duchess of Kent – holding their newborn babies. 

It was taken by Princess Margaret’s photographer husband Lord Snowdon as a personal token of thanks for Sir John Peel, the royal obstetrician who delivered all four babies within two months in 1964. 

(Image: RCT)

Queen Elizabeth's Coronation sitting

Queen Elizabeth’s Coronation sitting

Visitors will also get to see proofs from Queen Elizabeth’s Coronation sitting, alongside a note from Martin Charteris, the Queen’s Assistant Private Secretary, recommending to Prince Philip which images should be sent as personal mementos to the Royal Family and Maids of Honour. 

The photograph subsequently sent to Queen Elizabeth The Queen Mother, signed by Queen Elizabeth II, Prince Philip and Cecil Beaton, will also be on display.

(Image: Cecil Beaton)

First colour photograph

First colour photograph

Visitors will see the earliest surviving photographic print of a member of the Royal Family produced in colour. 

It shows Princess Alice, Duchess of Gloucester (sister-in-law to King George VI and Edward VIII) on her wedding day. 

The image was taken in 1935 by Madame Yevonde, a pioneer of colour photography and champion of women photographers.

(Image: National Portrait Gallery)

New A.I. Works Fuse Fantasy and Memory at Photo London

New A.I. Works Fuse Fantasy and Memory at Photo London

As art fairs go, this year’s Photo London is an entertaining romp. Featuring 120 exhibitors from nearly 50 cities, it promises delights at every turn, from huge names like Steven Meisel, Martin Parr, and Lee Miller to the next generation of creators. Take for example artists spotlighted by the Deutsche Börse Photography Foundation, which places its emphasis on particularly timely topics. These include Marvel Harris’s ongoing series Inner Journey, which documents his gender transition, Anastasia Samoylova’s subtle studies of impending climate doom in Miami, and Philip Montgomery’s visions of American life racked by inner turmoil.

Among several strong solo presentations of women photographers, the standouts are charming portraits of New York street life by Helen Levitt at Cologne’s Zander Galerie and the strikingly monochromatic landscapes, interiors, and still lifes of Yildiz Moran, a Turkish photographer who deserves greater recognition, presented by Galeri Nev from Ankara. This year’s Master of Photography, Valérie Belin, is honored by a small retrospective that also features entirely new, unseen work.

black and white photograph in which two ballerina dancers legs are seen against a black and white tiled floor and wall,

Yildiz Moran, Untitled Svetlana Beriosova and Svetlana Kessessinova (1952). Photo courtesy of Galeri Nev.

For those hoping to determine what new directions the medium might be taking, the fair is littered with pieces that show how photography keeps evolving as it feeds into and emerges out of all manner of artistic practices. On show are textiles, sculptural pieces, and paintings, alongside an increasingly prominent yet still controversial presence: A.I. Here are some of the most interesting examples on show.

Roope Rainisto

photograph of a large room with photos of holiday scenes on the wall and holiday items like a parasol and deck chairs and beach balls fill the space around the photos

Installation view of Roope Rainisto’s Vacations at Photo London 2024. Photo courtesy of Verse Works.

Finnish artist Roope Rainisto has become a prominent name on the Web3 scene for his experimental projects using A.I. He will likely be unknown to many attendees of Photo London, who will encounter his latest series, Vacation, presented by the NFT platform Verse Works in an immersive holiday-inspired setting. Almost like ads, the works contain hyperreal images of classic vacation scenes that are imbued with heightened luxury and beauty. At a passing glance nothing is amiss but, on closer inspection, limbs suddenly appear out of nowhere, a diner stool has too many legs, or a plane is strangely distorted.

Is there always such a chasm between our want or expectation and the eventual reality? “Dream” holidays represent a utopian ideal into which we can escape, if only for a week or two. Their innate impossibility and the disappointments that follow lay bear the hollow superficiality of our aspirations.

“That’s really the perfect theme for A.I., to visualize these fantasies,” said Rainisto at the show’s installation. “The photographic style gives people the impression that it’s reality. I want to play with that [assumption].”

He noted also that, unlike on a small digital screen, the physical prints can be blown up to show off the works’ impressively high resolution. “You can actually see small skin details, so you really get the extra impact of the size.”

Sander Coers

two images side by side, one looks like an old photo of a couple from behind looking out to sea and the other is a close up of a man sleeping with the ear of another man showing someone is next to him

Sander Coers, POST n. 28, left, and POST n. 48, right (2024). Photos courtesy of Open Doors Gallery.

At some point, our recollection of a trip will become almost entirely informed by faded old photographs. The eerily false impression this inevitably creates is at the heart of Dutch artist Sander Coers’s series POST, from which several new works are on view at Open Doors Gallery. Small-scale, fragmented, and grainy, his images evoke a nostalgic longing that is hard to place. A man wades through a field of flowers that reach up to his waist amid alpine scenery. A well groomed 1950s-style couple stare out to sea. If these images aren’t real then what are the tell-tale signs?

That A.I.-generated images are plainly fake yet still manage to evoke something close to truth underscores the futility of looking to any one image for an objective or faithful representation. Rather, our vision of the past always takes on a cinematic quality, regardless of the medium.

Jamie Gallagher  

a strange alien like head is seen in profile with painterly touches

Jamie Gallagher, Headsculpt (7) (2024). Photo courtesy of Notton Gallery.

At Notton Gallery in the fair’s Discovery section, artist Jamie Gallagher has taken a different approach, training A.I. on his previous paintings in order to create images that reinterpret his style in new and unexpected ways. The alien-like beings that result have taken on a life of their own, much as any creative act is inevitably born out of what came before.

Photo London 2024 is at Somerset House in London through May 19. 

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After the Deluge, Images of Impacts and Resilience in Pájaro, California

After the Deluge, Images of Impacts and Resilience in Pájaro, California

Fourteen months ago, a catastrophic flood upended thousands of lives in Pájaro, a small Central California farmworker town filled with immigrants who speak mostly Spanish or Indigenous languages. A relentless series of atmospheric rivers transformed the inviting Pájaro River into a malevolent foe that charged through a crumbling levee and engulfed the coastal community in floodwaters. 

Regional and state officials knew a levee break was inevitable—it had failed at least four times before—but didn’t prioritize desperately needed repairs for a town populated by low-income farmworkers. The flood destroyed hundreds of structures, leaving families homeless, unemployed and traumatized. 

Construction crews will finally start reinforcing the levee this summer, but the project will take years to complete. And a flood is just one of many potential climate disasters threatening Pájaro and the agricultural industry the community depends on to survive. Last year was the planet’s hottest on record, setting the stage for more frequent and severe extreme weather events, heavier rains and longer lasting droughts, heat waves and wildfires that fill the air with toxic smoke. 

A group of Pájaro residents explored the impacts of climate change on their town through a very personal lens as part of the Pájaro PhotoVoice Project, organized by the nonprofit climate justice organization Regeneración. The photos will be on display at Somos Watsonville, a nonprofit community center, until June 7. 


Elisa H., a resident of Pájaro and mother, is originally from Oaxaca, Mexico. Elisa, who asked not to use her last name, speaks Zapotec and Spanish and is learning English at Cabrillo College. Elisa works in a packaging company making boxes and harvests strawberries during the growing season.

“This was when the rains started falling in Pájaro, before the levee break, and I was working in the fields. I was feeling so anxious when I took this photo because I knew that the rains would ruin the strawberries. And if there’s no strawberries there wouldn’t be work and so I was feeling really anxious.”

“I took this photo before the flood, before the levee broke. There were threats of flooding and you can see the storm clouds. It had been raining and the river was high. I was so nervous. A couple weeks later, the levee broke. Looking at the photos now, I feel very sad. I lost my things in the flood. I was pregnant and afraid of an accident. Suddenly everything was flooded, houses were destroyed. It was a shocking scene.” 

“The flood contaminated the water. I was so worried, because I couldn’t drink water, I couldn’t bathe, I couldn’t cook with the water. So I went to the shelter at the Santa Cruz Fairgrounds and was so grateful for the support. They gave us blankets, they gave us food, a safe place to be and clean water to drink.” 


Ricardo Paz-Hernandez, 17, is a Pájaro resident and 11th grade student at Watsonville High School, where he is a member of the Mosaic art academy. He enjoys playing video games and participating in football, track and field and other sports. Ricardo hopes to find innovative ways for his community to thrive.

“The story starts with the tree. The tree had fallen and the school that was there is still being renovated after all the damage from the flood. It’s been a year and it’s still closed. And all the students that live here in Pájaro have to go across town to Lakeview in Watsonville. And so it starts with that image of being abandoned, forgotten. And then with a photo of the strawberry later, it’s like, you know what, we’re hurt, we’re left behind, but we’re gonna keep fighting. And then in the end with a bird with a tree, it’s like liberty, it’s like being released, being free and working hard to persevere.” 

“Originally, I didn’t really have a vision of what I wanted to capture. I just set out with the mission of walking outside my house, going back on the train tracks, because behind my house, there’s some train tracks. And I want to just take pictures and see where that led me. And I ended up taking the strawberry photo. I was done taking photos for the day and started walking back, and I saw the strawberry on the ground. And thought that’s something I want to capture. Then one of my peers in the project pointed out the leaves on the trees, in the back. And she brought up the idea of perseverance after going through such hard times with the floods and struggles. And so I took this image of being left behind, and turned it into something about persevering after such struggles with the picture of a bird with the tree.” 


Alejandra Vargas is a Pájaro resident and entrepreneur. Alejandra runs a small gourmet food business and a printing business and attends the Pájaro resident meetings at Casa de la Cultura, a nonprofit community center that supports farmworkers.

“It had been raining for a few days and I noticed plants growing on a clothesline. The green on a pole caught my eye and made me think that nature is so wise, even if there’s no dirt, it will find a way to flourish. Nature will flourish and find a way to survive even after all the damage we’ve done to the earth.” 

“Before the flood happened in Pájaro I would cook with this water. But after the flood, the disaster, I don’t anymore because it’s discolored. I don’t know if it’s always been like this and I never paid attention until after the flood, but I don’t use it anymore to cook beans and things like that. My husband has an eye problem and I worry the water could cause an infection for him. After the flood, there was an announcement that the water could have been contaminated. They later told us it’s safe to use but I worry. What if they just didn’t want to pay for bottled water for us and just said to use it? I still have to buy bottled water for cooking and other things. It’s expensive. I’m not the only one worried. A lot of people have similar concerns about the water.” 

“This tree always had flowers when spring started, it usually already has a lot of white flowers, they look like clouds or cotton. I noticed that every year it takes a little longer to get the flowers now, and it made me feel nostalgic when it finally had flowers. In general, the plants and trees are taking longer to get flowers. Because there is rain when it’s not supposed to be raining and it’s cold when it’s not supposed to be cold. And one way or another that affects all the flora. It’s from all the harm that we do to our earth with contaminants and pesticides and everything.” 


José Lomeli Flores, 17, is a Pájaro resident and 11th grade student at Watsonville High School. José is part of his school’s ECHO (Education, Communication, Humanitarian Outreach)  leadership academy.

“When I took a picture of la chancla I thought of every single mom, including my mom. She’s been taking care of us three boys by herself since I was in second grade. La chancla, a sandal, is a stereotype that Latin moms threaten misbehaving kids with a sandal to control them. When I saw la chancla, I thought of all the single moms that keep us safe here in Pájaro.” 

“I call this Flashback. I was hanging out with my friend talking about life, about what’s going on in our lives, and I was thinking back to the flood. I was also walking with my friend when the flood hit. When we saw the clouds coming in last month, it was almost exactly like it was when the flood came. Back then, we thought, the flood’s not gonna hit us. But since they didn’t fix the levee, and they knew the levee was damaged and didn’t do anything to stop it, it flooded. They left us behind. Each time I see a storm coming it reminds me of waking up in the middle of the night, hearing sirens, the cops saying, “Get out of the house! It’s an emergency.” My friend still lives in Castroville with his mom because his landlord didn’t want to fix his house.” 

“I called this Pájaro, are you concerned? Walking around the rural areas of Pájaro, it makes me worried for the people who don’t have easy transportation. Because as we can see here, this “sidewalk” offers no protection. I have to walk every day to be able to get my education. I also have to walk to get around town to go grocery shopping. It doesn’t always feel safe. And I can’t carry many things back home because I don’t have a car and there’s no bus route. How are the people who live here without a proper sidewalk supposed to safely get around? And it’s getting worse with climate change. Just imagine all the dangers it’s putting us in if we don’t do anything to stop this. If we don’t keep the earth safe, we’re not keeping ourselves safe.” 


Angelina Gonzalez is a Pájaro resident and mother who recently started working as a home caregiver, after years of working in the fields. Angelina is also a Community Climate Coalition member working on the Transformative Climate Communities Planning grant from the state of California. Angelina joined the PhotoVoice project because she wants to represent the feelings of Pájaro residents after the flood. She also wanted to capture how climate change affects her daily life.

“In this picture, it is very hot and everybody is waiting in line to get their boxes checked. That’s like when you have homework, it has to be very good quality. And if the quality is not good, it gets rejected and you have to go back and change it and get better quality. And especially that day, because it’s so hot, the sun affects the fruit, and it gets very watery fast, and they don’t want that. They also check if there’s mold or if it’s rotten. The line’s usually not this long. But they say it was because of the weather, it was very, very hot, and the weather does affect the fruit a lot. Sometimes, it doesn’t get watery, it gets burned. And for the workers, when you’re just standing there, you feel the heat even more.” 

“The strawberries are all on the ground. And this reminds me so much of the flood, and all our damaged things that we had to throw out. It’s the same thing with these fields. When it rains a lot and the strawberries stay in the plastic for days, it gets rotten and they gotta go. That’s what happened here. All the fruit that was red had to be thrown on the ground, because if one gets rotten and it touches another strawberry, it gets rotten too. You can also see all these green strawberries, which will grow better because the rotten ones are cleaned out. I see the green strawberries as like our new things after the flood.”

“This picture reminds me a lot of what it was like after the flood. As a mother I had to find a way to protect my daughters, be able to find food for them, clothes for them, because we weren’t able to take anything when the flood came. And so the same thing with this man. He’s doing his work finding a way to protect himself from the sun because it was a very hot day. Workers wear hats but it’s not enough to protect your body. This box protects your whole body. And it’s not like they’re just bending over and then walking. They’re bending over, picking and then running because they get paid by how much they pick.”

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Inaugural Underwater Photography Championship ‘Blue Trophy’ in Roquebrune Cap-Martin

Inaugural Underwater Photography Championship ‘Blue Trophy’ in Roquebrune Cap-Martin
Immagine Inaugural Underwater Photography Championship ‘Blue Trophy’ in Roquebrune Cap-Martin

The city of Roquebrune Cap-Martin provided the backdrop for the first underwater photography contest “Blue Trophy,” held on Sunday, May 12th.

Mayor Patrick Cesari, accompanied by numerous elected representatives, expressed his gratitude to the event organizers: the CoDep 06 of the FFESSM, the Department of Maritime Alps, the Télémaque diving club, and all the participants.


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During his address, he emphasized the importance of protecting marine environments, discussing the possibility of establishing a marine protected area and organizing a maritime brigade in the coming summer to strengthen the safeguarding of the seabeds at Cap Martin.

The photographs presented during the contest showcased the beauty of the underwater landscapes in the area. The winners of this inaugural edition were announced as follows:


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• 1st prize: David Roger and Jean François Guidi • 2nd prize: Benjamin Raffin and Laetitia Gauthier • 3rd prize: Christian Gelpi and Christine Leherquier • Municipality Prize: Shannon Tissot and Thierry Fouihac • Lightning Strike Prize: Benjamin Raffin and Laetitia Gauthier

The ceremony concluded with a reception to celebrate the efforts and successes of all participants.


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Undoubtedly, this first edition marks the beginning of a series of initiatives aimed at promoting the beauty and conservation of the marine environment in the region.


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Tyler Udall’s erotic portraits of his friends and lovers

Tyler Udall’s erotic portraits of his friends and lovers

We spoke to the photographer about his latest zine BOYS! BOYS! BOYS! Vol 2 which brings together the most memorable images from his archive of intimate nudes

16May 2024

Tyler Udall has been “in chrysalis mode for a minute”. In the early 00s, the photographer and artist was the senior fashion editor at Dazed and AnOther, helming iconic covers of queens like Kate Moss and Tilda Swinton. Then, in the early 2010s, Udall picked up the camera himself and went on to become a major queer photographer. 

Now residing in his native Canada, Udall’s photography has been shown in London and San Francisco. His latest endeavour is his takeover of the zine edition of BOYS! BOYS! BOYS! BOYS!, gallerist Ghislain Pascal’s collective of gay imagery that draws together 73 photographers’ shots of.. well, boys, boys, boys into one magazine. The smaller zines are an opportunity for different photographers to have their moment in the sun, so Udall’s zine is his creative sandbox to play in. 

Udall’s work is inspired by and predominantly features the friends and lovers in his life. His subjects are typically the boys, boys, boys (and beyond) who have crossed paths with Udall, lending a strong, meaningful intimacy to his zine. It’s highly, tastefully erotic, too, and potently draws on gender nonconformity. 

Below, we spoke to Udall about his creative process, his inspirations and using his friends and lovers as subjects.

What led to your participation in BOYS! BOYS! BOYS!

Tyler Udall: I’ve been a part of BOYS! BOYS! BOYS! since its inception. Ghislain [Pascal] and The Little Black Gallery have represented me since 2013 and have continued to be my biggest supporters. When Ghislain started the BOYS! BOYS! BOYS! collective I was beyond thrilled that someone was finally creating the platform and of course, to be involved. You would be surprised how little support there is for queer and gay photography – especially in a fine art context.

When I first started to exhibit my images I was pretty blindsided to learn first-hand the blatant homophobic and patriarchal professional roadblocks I had to navigate. To see the BOYS! BOYS! BOYS! network grow so exponentially and the traction it has garnered in a relatively short amount of time is remarkable. Such a globally diverse group of artists being supported and promoted all under one umbrella…. well, it warms my heart and frankly the world needs a lot more of it. 

Can you talk us through your creative process when approaching BOYS! BOYS! BOYS! Zine Vol 2? How did you choose the images you’ve included?

Tyler Udall: I’ve been in chrysalis mode for a minute and now that the shell is starting to disintegrate the zine felt like the perfect opportunity to sneak preview a selection of new work I have been creating while simultaneously revisiting some of the older works that tug at a lot of people’s heartstrings. Essentially, when we were editing these images, it boiled down to a body of work celebrating the most near-and-dear people I have collaborated with.

Who would you say are your inspirations as a photographer? 

Tyler Udall: The people in my life first and foremost. The majority of my work is figurative. That said, I do love to photograph the occasional landscape, environment or abstraction. Ultimately, they all tie into the same narrative or world that explores the undercurrents of human dynamics. I’m more interested in capturing a moment and freezing it in time than achieving a technically perfect photograph. In my experience, the best stuff happens in between the main events. 

From a purely photographic reference point, artists like Ralph Eugene Meatyard, Ed van der Elsken, Francesca Woodman and Larry Sultan seem to provide endless sparks of inspiration. Mark Morrisroe continues to make my heart flutter every time I look at his work.

Your subjects are typically lovers and friends – how do you select them? And do you view these shoots as a collaboration of sorts?

Tyler Udall: How do I choose my friends and lovers? Hmmm, well, I guess if I had to articulate it, I tend to gravitate to people with some kind of shared sensibility. Taste and talent are huge turn-ons and, in equal measure, authenticity really gets me going.  When it comes to choosing which of my friends and lovers I photograph – that very much is about a desire to collaborate. They have to want to be photographed. That initial criteria tends to flush out a lot of the casting for me. You would be surprised, given today’s image-driven culture, how many people are uncomfortable being photographed. That discomfort only seems to amplify when I’m shooting film and they can’t instantly see the image. 

But in answer to your question about collaboration: yes. Deeply, yes. All of my images are documented creative conversations and collaborations.

You were, of course, the senior fashion editor at AnOther and Dazed – how did your time in that position influence your photography? 

Tyler Udall: Working at Dazed and AnOther very much feels like attending an elite Ivy League creative university. I couldn’t have imagined a better education. The talent and collaborators I was exposed to through Dazed are very much the bedrock of who I am as an artist. Fortunately for me, I almost exclusively collaborated with fine art photographers during my tenure. This was a time when glossy, high-octane fashion images were the word of God. My irreverent spirit allowed me the opportunity to sponge up so many golden pearls of wisdom from the photographers I partnered with. 

Are you planning on exhibiting your latest photographs in future?

Tyler Udall: Indeed! I’m currently knee-deep in my latest series as well as a new book. I’ll be exhibiting this work and the accompanying publication soon. Keep your eyes peeled!

BOYS! BOYS! BOYS! Zine No 2 / Tyler Udall is available to buy here. The official launch is in New York on May 18 at Clamp Gallery with Tyler present for a zine signing.

Bowled over: Photo London’s best emerging photographers

Bowled over: Photo London’s best emerging photographers
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Archive of Longing searches for moments of vulnerability, love and belonging within an inherited family archive, glimpses that often escape the photographer’s gaze and the subject’s agenda. The family photographs are cropped, enlarged, digitally altered and then printed on glass sheets. The printed glass is broken and reassembled to create 3D sculptural reliefs from 2D vintage photographs. The personal becomes the universal, as information is removed from photos through abstraction, fragmentation and distortion provided by raised broken printed glass

Fujifilm GF 500mm f5.6 Review: The New Best Lens for Birding?

Fujifilm GF 500mm f5.6 Review: The New Best Lens for Birding?
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Birding with a medium format camera? Well, yes. Fujifilm wants you to believe that it’s possible. Even I was a bit excited yet skeptical. But the Fujifilm GF 500mm f5.6 is indeed a real lens. The company, which has never had the best autofocus system, believes that medium format photographers and others will really enjoy this lens and all that it can do. As I was testing this lens, several questions were in my mind. Can I really make better pictures with this thing than I can with several 35mm full-frame lenses? Will it be able to keep up with small, erratically-moving birds in the foliage? And is it something that I’d want to carry around for a while? Let me tell you: I haven’t been this surprised at a lens since the Fujifilm 50mm f1. And more importantly, the hype is justified this time around.

Editor’s Note: Some of this review was done with a pre-production version of the Fujifilm GF 500mm f5.6. A full production unit will be coming later on and we will complete the review then.

The Big Picture: Fujifilm GF 500mm f5.6 Review Conclusions

We’re going to save this section for our final conclusions and review. It will be updated accordingly. But in the mean time, you can check it out on Amazon.

Pros

  • Very lightweight for what it is
  • Weather resistance
  • Sharp, but also at times, soft image quality
  • Wonderful color rendition
  • The bokeh makes images look like a dream

Cons

  • Autofocus speed is what I expect from a lens made for a DSLR. In fact, those were faster at times.

Innovations

This is the longest telephoto lens for digital mirrorless medium format cameras. Period. That’s it, at least as of the publishing of this review. It’s also very lightweight, weather resistant, and balances the line between sharp and character. They did a very good job here.

Gear Used

We tested the Fujifilm GF 500mm f5.6 with the Fujifilm GFX100s running the latest firmware. Our initial tests were done with a pre-production lens loaned to us by Fujifilm. The camera was loaned to us by a dear friend and super fan of the website whom we adore like a bokeh fanboy.

Hardware

When I got the Fujifilm 500mm f5.6 in for review, something felt odd. I immediately wondered if it’s a Sigma lens of the same make. Yes, we know that’s a full-frame 35mm lens. But to get their image quality, Sigma often makes the optics larger than full-frame to cover medium format. As it is, the dimensions are pretty much the Sigma 500mm f5.6. Even the front filter thread is the same 95mm.

Could Fujifilm have really just licensed the lens from Sigma the way that other brands tend to do? Olympus (or OM System) and Leica both have done this in the past, but put their own spins on everything else but the optics.

On a call with our Fujifilm reps, who we have reasons to believe, they stated that it’s an original OEM lens. Typically, in this industry, a manufacturer will say something instead like “It was developed by Insert The Name of Their Company Here.”

But in this case, I got a straight-up, “Nope.” Later on, and without my asking, my rep confirmed that the two lenses have different optical formulas, designs, number of elements, etc.

I have reasons to believe our reps, and generally folks at Fujifilm have some of our highest trust of any manufacturer. But it still oddly feels like a lens that would be made for full-frame cameras. Why is it so incredibly similar? For decades, Fujifilm was the OEM glass maker for other brands. These days, it tends to be Tamron, Sigma, Hoya, and Cosina.

In essence, that’s also a way of saying, “Jeez, this thing is light.” I walked around the Ridgewood Reservoir and Highland Park in Queens, NY with this lens and the camera for around 4 hours with little to no fatigue. In fact, I could’ve been shoot for far longer if I didn’t have a doctor’s appointment to go to. From 5:30am to 9:30, this lens was attached to the GFX body and I had no issues handholding it for a very long walk of several miles. To boot, I didn’t even drink caffeine or had more than a few sips of water.

This lens feels great in the hand and it’s got weather resistance built in. That’s needed much more than you’d think, especially when it comes to birding. Here in NYC, the best birding time is typically in fall or spring. It’s during that time that you need the durability of this lens. With lots of controls all over it, you’re always going to be able to find what you need easily. At one point I needed to set the focus to manual override, and with a switch of a slider on the lens, I got it activated.

A Reminder to Protect Your Camera Gear

Even though the Fujifilm GF 500mm f5.6 boasts weather resistance, your warranty won’t cover problems that may occur with it from wear and tear. This is why we have the Photography Care Plan.

For years, here at The Phoblographer we’ve done tests on cameras, lenses, bags, computers, lights, and more. And we know that your warranty doesn’t always cover the damage. Plus, accidents can happen on set.

This is why we’ve created a Photography Care Program in partnership with Full-Frame Insurance. Now, photographers across the United States looking for extra security can get various protections to cover their craft. The Photography Care Program provides peace of mind; now you’ll know you can bounce back from a photoshoot gone awry, on-site or inside. We’re making it super easy to get it done, too! Better yet, there is coverage outside of the US and Canada when the photographer is traveling for short periods of time for business.

We’re able to do this through our partnership with Full-Frame Insurance, a company specializing in Small Business Insurance. Are you a Freelance Photographer? We’ll cover you. What about a freelance multi-media journalist? We’ve got you. The Photography Care Program will protect you.

Focusing

The autofocus is really only as good as the camera system in many ways. And overall, Fujifilm is behind the pack. Still, you can get great photos with this lens. I tended to use the Fujifilm GFX 100S in AF-C mode with tracking. Overall, it did an alright job. But even when setting the camera up to track and lock onto birds, it’s not the most ideal system. Canon, Nikon, Sony, Leica, and Panasonic are all still doing a better job. It doesn’t hurt that they all have scene detection, either.

With the Fujifilm GF 500mm f5.6, the autofocus is pretty slow when the GFX is set to normal mode. Set it to Boost Mode with one of the autofocus priority settings, and it will indeed get a bit of an extra boost. But still, you’re going to miss shots. With patience and perseverance, a skilled veteran photographer will still get a lot of great images to take home.

By all means, though, this isn’t capable of standing up to anything from Canon or Sony’s 35mm full-frame options. Nor can it match any birding lens attached to the Nikon Z8, Nikon Z9, Leica SL3, or Panasonic S5 II with the latest firmware update.

So, is it slow? Yes. Is it medium format? Yes. Am I surprised and disappointed at Fujifilm? No.

Oh, and it will have problems finding small, fast birds in the foliage, let alone keeping up with them. However, that could be because it’s attached to an older GFX camera. As it is, I’d be a bit disappointed if I had to upgrade cameras to get the most out of a lens like this.

Mind you, slow isn’t necessarily a bad thing. With the GFX, I returned to shooting a single frame at a time with continuous and tracking autofocus enabled. I took home fewer images, but I was much more intentional and careful about what I shot. This is the type of photography that I’ve been missing for such a long time. It’s the antithesis of shooting 120 frames a second just because you can only so you will need to figure it out later. If you need an AI plugin to cull your images for you when you’re not shooting a paid gig, are you even being intentional when you shoot?

Even if I’m on a paid gig, I cull in-camera with star ratings, and I never look back. Slowing down yields you great images, and there’s something to be said for giving the camera and lens more assistance than using scene detection. Don’t get me wrong, scene detection is an incredible invention that has democratized photography is so many ways. But I wouldn’t expect it at all to work that well with the GFX system because they’ve always been behind in that department.

Ease of Use

When photographing birds with this lens, always ensure the OIS is activated, the autofocus presets are dialed in, and the focus limiter it set to what you want. Using the GF 500mm f5.6 is a point-and-shoot affair for the most part. I’m really not kidding about the image stabilization — I’m very capable when it comes to handholding lenses but even I need help here. Otherwise, bring a tripod with you.

For extra fun, enable the GFX camera to 35mm format mode to get a true 500mm f5.6.

Fujifilm GF 500mm f5.6 Image Quality

This next section of the hardware segment is for anyone who’s been shooting Fujifilm for years. I’ve been a Fujifilm user since the X Pro 1, and please trust me when I say this: something feels off – and it has ever since the release of the new 23mm f1.4 R WR lens. It’s far more clinical and sterile feeling than the company’s previous lenses. In meetings with Fujifilm, they’ve also acknowledged that you can get the character you want from those older lenses.

At the same time, I’m talking about X mount. This is GF mount – so things might be different. They’re probably going much more clinical here overall. For the wildlife crowd they’re reaching long and hard for, I understand that.

So yes, it’s sharp – and at times can even have a soft sharpness. But I’m pretty sure that this is based on the film simulation. With Velvia enabled, I got some insanely sharp photos. With Classic Chrome, I got some softness. With that said, this lens teeters between clinical and character. This, again, makes me believe that this is a Sigma lens at least in some way. But again, I’m not 100% sure.

I shot most of my photos using the Classic Chrome simulation because it mimics the look of vintage National Geographic magazines. And overall, I loved the look I got. I truly can’t complain much here. This was indeed my inspiration for the images as well. When I first got into photography, I used to enter National Geographic’s Weekly Shot contest where they’d showcase images from readers on their website. That, and many of the photos that I’ve seen in magazines are the ones that I love so much. The last time that I really got images like this from a Fujifilm camera were with the Fujifilm 200mm f2 lens and the 150-500mm Tamron lens on X mount. But on GF mount, they’re even better.

During the morning sunrise, the sun and leaves would interplay off of the natural colors of the birds’ feathers. At times, it would mimic the wonderful look of the sun shining off of the sea. That’s to say that it seemed to almost sparkle. Where the sun sparkles a celestial silver off of the water, it glows with a warm, welcoming, and wondrous soft golden in the trees. This soft gold is bedazzling – and with the right white balance it creates images that many will want to stare at for a long time. This soft light only helps to accentuate how beautiful the bokeh from this lens can be. Even when I was having traditional “issues” with the electronic shutter, the images were still nice to look at and made for aesthetic effects that I couldn’t stop staring at.

On the LCD screen, some of the images absolutely looked like a beautiful, hyperrealistic painting. In the way that old master painters were inspired by swans along a lake, you could be easily enamored with Mallards in murky pools. Some of you folks might be going for the most clinically sound images. But there comes a point in your photography journey where you know that you can get that easily from all the camera gear on the market and if you can’t, then you often just need to use a flash or a CPL filter. This lens is one of the best ones I’ve seen to live on the edge of each of those worlds.

With so much gear on the market, it’s hard to sometimes stay inspired. But this one makes it easy. The GFX system is far superior to the X series, where APS-C sensors are truly now running into performance barriers. Using this lens made me so proud of the photos I made.

Extra Sample Images

The Phoblographer has been huge on transparency with our audience since day one. Nothing from this review is sponsored. Further, many folks will post reviews and show lots of editing in the photos. The problem then becomes that anyone and everyone can do the same thing. They’re not showing what the lens can do. So, we have a section in our Extra Image Samples area to show edited and unedited photos. From this, you can decide for yourself.

Unedited

Edited

Flawed, But Artistically Cool

I’m purposely including these images to remind everyone that we’re an art website first and to move away from the traditional conversations around image quality. Every camera and every lens can give you a great image these days. The manufacturers are overengineering things to suppress what they think are flaws. But at the same time, by creating more clinical images, we’re all creating the same photos and not differentiating ourselves from AI.

Fujifilm GF 500mm f5.6 Tech Specs

Fujifilm GF 500mm f5.6 Review: The New Best Lens for Bird Photography?
Birding with a medium format camera? Well, yes. Fujifilm wants you to believe that it’s possible. Even I was a bit excited yet skeptical. But the Fujifilm GF 500mm f5.6 is indeed a real lens. The company, which has never had the best autofocus system, believes that medium format photographers and others will really enjoy this lens and all that it can do. As I was testing this lens, several questions were in my mind. Can I really make better pictures with this thing than I can with several 35mm full-frame lenses? Will it be able to keep up with small, erratically-moving birds in the foliage? And is it something that I’d want to carry around for a while? Let me tell you: I haven’t been this surprised at a lens since the Fujifilm 50mm f1. And more importantly, the hype is justified this time around.