Photography

Richmond photographers display work at Lansdowne

Richmond photographers display work at Lansdowne

The Richmond Photo Club is holding its annual show at Lansdowne Centre with 80 photos on display.

The club’s members are displaying both colour and black and white photos until Sunday, April 28.

The public is invited to come and look at the photos and then vote on their preferred image.

Club members will be on-hand to help with the voting and to talk about their activities.

The photo exhibit at Lansdowne is located at the Centre Court, close to the food court and Toys’R’Us.

For more information on the Richmond Photo Club, click here.

King Charles Is “Recovering So Well,” Says Photographer

King Charles Is “Recovering So Well,” Says Photographer

This afternoon, Buckingham Palace announced King Charles would be returning to public duties starting next week. Though his cancer treatment is not finished, a Palace spokesperson said “doctors are sufficiently pleased with the progress made so far that The King is now able to resume a number of public-facing duties.” The spokesperson added that his “medical team are very encouraged by the progress made so far and remain positive about The King’s continued recovery.”

In tandem with the announcement, the Palace shared a new portrait of King Charles and Queen Camilla, taken earlier this month on the morning of April 10 by photographer Millie Pilkington. The portrait was taken the day after the royal couple’s 19th wedding anniversary, and King Charles and Queen Camilla look as in love as ever.

Pilkington posted the image on her Instagram, sharing, “Feeling truly honoured to have been asked to take this portrait of Their Majesties the King and Queen earlier this month in Buckingham Palace Gardens. And delighted that His Majesty the King is recovering so well.” She added, “Thank you @theroyalfamily for such a wonderful commission, and Paul Ellis for assisting me on the day – couldn’t have done it without you.”

Pilkington is no stranger to royal family portraits—in fact, she took a number of photos released by Kensington Palace on special occasions last year, including a portrait of Prince William and his kids for father’s day, and portraits for Prince Louis’s 5th birthday, Princess Charlotte’s 8th birthday, and Prince George’s 10th birthday.


Headshot of Emily Burack

Emily Burack (she/her) is the Senior News Editor for Town & Country, where she covers entertainment, culture, the royals, and a range of other subjects. Before joining T&C, she was the deputy managing editor at Hey Alma, a Jewish culture site. Follow her @emburack on Twitter and Instagram.

Uncropped: James Hamilton on the decay of alt-journalism and street photography

Uncropped: James Hamilton on the decay of alt-journalism and street photography

Former Village Voice and New York Observer photographer James Hamilton lives in a small Manhattan apartment on University Place that also doubles as his studio. There’s a dark room in the corner, where Hamilton develops his images, using chemical ingredients plucked from a wine cooler. His walls are lined with books and stacks of photos, a treasure trove of portraits and reportage he’s shot over the decades, among them BB King in concert, Liza Minelli at home and Muhammed Ali out in the streets.

“This is James Stewart in Rear Window,” says director Wes Anderson, when recalling his first impression of Hamilton, and his apartment, in Uncropped, the documentary he executive produces. Hamilton wouldn’t argue against the comparison. Rear Window – Hitchcock’s classic about an adventurous newspaper photographer taken off the job by a broken leg, abandoned to spy on his neighbours – is a formative film for the cinephile cameraman.

“I was not inspired to be a photographer by that film, but I was inspired to live his life,” Hamilton tells the Guardian, very matter-of-factly, on a Zoom call. “I live in the same neighborhood that [Jimmy Stewart’s character] lived in Rear Window. Almost the same block. He mentions the Albert hotel, which is directly across from where I live.”

I’m speaking to Hamilton and Uncropped director DW Young about the film, which is not only a portrait of the man behind some of the most iconic portraits, but also a look back at a lost era in alternative news media, the staff photographer for the Voice in the 70s and 80s, with stints at Rolling Stone predecessor Crawdaddy, Harper’s Bazaar and the New York Observer flanking that period.

He’s photographed Hollywood galas, capturing images of Jane Mansfield leading a conga line and Cary Grant describing his knife phobia to guests, and has captured Jack Nicholson, Martin Scorsese, Hitchcock and pretty much every rock band that passed through Greenwich Village in some of their most funky or iconic poses. He describes his photography as “arranging chaos”, whether we’re looking at street scenes with kids playing or feminists protesting, or celebrities bringing that same disruptive energy to hotel room photo shoots.

As a photographer for an alt-weekly like the Voice, he was also poking his camera within spaces and movements that few other outlets at the time would cover with such rigor. During our interview, Young whips out a photo book featuring Hamilton’s images of the burgeoning hip-hop scene, like an image of guys hanging on a low-rise stoop with their boombox in Brooklyn’s Gravesend, and portraits taken in Hamilton’s own apartment of LL Cool J, Run DMC and pioneering group Funky 4 + 1. “The Voice was very important for covering hip-hop early,” says the director, pointing to rigorous writing from music critics like Robert Christgau, Gary Giddens and Greg Tate who, in keeping with the Voice’s whole vibe, embraced the scrappy new sound coming from the Bronx. “When I look through the old issues and start seeing the articles, it really brings it home. [They were] giving hip-hop legitimacy, treating it seriously, seeing all it had to offer as an art form and getting heavy critics involved.”

Hamilton is sitting beside Young at the latter’s Brooklyn Heights apartment. He would have logged in from his own landmark pad had he been comfortable with Zoom. He’s a very analog guy, though he has been dabbling with Facebook lately, digitizing so much of his stunning street photography as a way to archive the work and share with his intimate circles. “Putting pictures on Facebook motivated me,” says Hamilton, about his foray online. “It gave me a job. It amused me. It amused my friends.”

Those Facebook posts caught the attention of Young’s life and producing partner, Judith Mizrachy (Hamilton’s former New York Observer colleague) and became the impetus for Uncropped, a time capsule hardwired with a sense of melancholy with every page flip through the archive. Ironic that social media led to the rediscovery of Hamilton’s photography while it’s that very technology that makes that work impossible today.

Gone are the lively everyday street scenes because, as Hamilton explains, now everyone in New York is looking at their phones. Also gone are the more candid, spontaneous and authentically vulnerable photographs with actors and rock stars. “Everyone goes around with extra makeup, dressed a special way, so that they can be photographed in a completely glamorized form for Instagram,” says Young, describing today’s heavily filtered, PR’d and posed aesthetics, a stark contrast from the harsh and dramatic lighting and action Hamilton worked with. “They expect to be photographed at any moment during the day, in a selfie or whatever. They’re only comfortable with that kind of photograph. A street photograph would expose the falsity of that.”

Young also describes the collective cultural hum below 23rd street that is no longer there. The Village Voice, with its 22 Greenwich Avenue office just a quick stroll from Hamilton’s apartment, was at the centre of so much artistic and even anarchist movement, which meant its writers and photographers were already in the centre of so much action. “There was the ability to interact with many, many scenes in proximity to one another,” says Young, describing the time when the Voice was still in print, before the internet democratized but also saturated media and its value, and bohemians could still afford to live in Manhattan. “That creative combined energy was really critical. That has fractured because of prices of real estate and all the other things. A lot of that world is harder to find on the street.”

Hamilton’s work with alt-weeklies, from the Voice to the New York Observer, continued into the internet era; even after Jared Kushner bought the latter, turning it into a tabloid focused on business and real estate interests, gentrifying the brand so that it lost its character like a New York neighbourhood overrun by glass towers. “Another building’s blocking the view of the Empire State,” says Hamilton, describing the shifts.

But in the end, it wasn’t these shifting winds, in media and New York culture, that took Hamilton out of commission. He was struck by a car, which broke his leg, just like the guy in Rear Window.

  • Uncropped is out now in NY and LA cinemas and digitally on 7 May with a UK release to be announced

Arducam Pivistation 5 is an all-in-one Raspberry Pi 5-powered camera

Arducam Pivistation 5 is an all-in-one Raspberry Pi 5-powered camera
Arducam Pivistation 5

Arducam, who creates cameras and modules for embedded systems and electronics hobbyists has announced the Arducam Pivistation 5. It’s a Raspberry Pi 5-powered all-in-one camera kit that you build yourself.

Due to its modular nature, there are three different versions of the camera available. There’s the 64-megapixel autofocus Hawkeye, the ultra-low light Darksee and the 1″ 20-megapixel Klarity. All three are on Kickstarter right now.

YouTube video
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Arducam Pivistation 5 – Powered by Raspberry Pi

The Arducam Pivistation 5 is powered by the Raspberry Pi 5 4GB. This means that it runs Linux, so you can use it just like normal Raspberry Pi if you wish. You can experiment with all kinds of software from the many DIY Raspberry Pi-based cameras that have been released over the last few years.

Running a full operating system like the Raspberry Pi means that it’s probably updated more often than any camera you can buy from the likes of Sony, Canon or Nikon. And you have the ability to customise it to your needs.

Arducam Pivistation 5 HawkeyeArducam Pivistation 5 Hawkeye

Do you want to run a web server on your camera or have it automatically upload images to the cloud? Well, it’s a Raspberry Pi, so you can do that pretty easily.

Available in three flavours

There are three versions of the Arducam Pivistation 5. They are the Hawkeye, Darksee and Klarity. Each of them is essentially the same, except for the camera module. Of course, the camera module isn’t just like swapping out a sensor, but pretty much all of the camera’s specifications.

Arducam Pivistation 5 DarkseeArducam Pivistation 5 Darksee

The Hawkeye contains the company’s 64-megapixel 1/1.7″ camera module with a built-in fixed lens. It offers an 84-degree field of view with an f/1.8 aperture and a minimum focus distance of 8cm. It also has phase-detect and contrast-detect autofocus.

The Darksee is the low-light model. It contains 1/1.8″ sensor that shoots 8-megapixel. This makes each pixel around 6.25 times the size of those on the Hawkeye, allowing it to capture a lot more light at night despite being a smaller sensor. It features an M16 lens mount

Arducam Pivistation 5 KlarityArducam Pivistation 5 Klarity

The Klarity should also work quite well in low light. It’s higher resolution, at 20 megapixels, takes C mount lenses, sports a large 1″ sensor, and actually has larger pixels than the Darksee. This comes with an added cost, though.

All three cameras offer 10-Bit raw output, but the 64-megapixel Hawkeye also offers JPG, YUV and RGB output. All three modules contain rolling shutter CMOS sensors, and they have infrared-blocking filters, so they can only see visible light.

Arducam Pivistation 5 Specs

Hawkeye Darksee Klarity
Sensor Resolution 64MP 8MP 20MP
Sensor Size 1/1.7″ 1/1.8″ 1″
Pixel size 0.8 x 0.8µm 2 x 2µm 2.4 x 2.4µm
Output format JPG/YUV/RGB/RAW RAW RAW
Video Resolution 1920×1080 @ 30fps
1280×720 @ 60fps
648×480 @ 60/90fps
3840×2150 @ 15fps
1920×1080 @ 60fps
1280×720 @ 90fps
5472×3672 @ 6fps
3840×2150 @ 8fps
2732×1538 @ 25fps
1920×1080 @ 50fps
1280×720 @ 120fps
Photo Resolution 9152×6944 pixels 3856×2180 pixels 5496×3672 pixels
Lens Mount Built-in M16 C Mount
Focal Length 5.1mm N/A N/A
Aperture f/1.8 N/A N/A
IR Sensitivity Filter blocks all IR Filter blocks all IR Filter blocks all IR
Operating voltage 5v 5v 5v
Power requirements 7.5W 7.5W 7.5W

Price and Availability

The Arducam Pivistation 5 is currently running on Kickstarter. Pledges start at $139 for the Hawkeye, $179 for the Darksee and $279 for the Klarity. Items are expected to ship in August 2024.

Disclaimer: We only share crowdfunded projects we believe are legitimate. However, most of those projects are not in a delivery state. Make sure you look into the project and make an informed purchasing decision. While some projects may offer amazing rewards, others unfortunately may not deliver on their promises.

New Kensington Camera Club’s spring photography show highlights some of area’s top floral images

New Kensington Camera Club’s spring photography show highlights some of area’s top floral images

Nan Belli has four photos entered in the New Kensington Camera Club’s “Spring Floral Photography & Art Show” this year.

But after seeing the other 100-plus entries, she isn’t sure hers will place among the top three when they are voted upon by the public.

“I would have a hard time judging the photos,” said Belli, 61, a software engineer and hobbyist photographer from Lower Burrell. “There are a couple that are not mine that I think could win.”

There are prizes for both the photographers and voters in the show, set up in the club’s Focus on the Arts gallery inside the Pittsburgh Mills mall. The show runs through May 18.

The gallery, established in 2019, is open to the public from 5 to 8 p.m. Fridays and noon to 5 p.m. Saturdays. Voters will be given three tickets they can cast for their three favorite entries, club President Joel Varga said.

The prizes for photographers are $50, $30 and $20 gift cards for Michaels arts and crafts store.

There are also three prizes for voters — first, a $25 gift card to the mall business of the winner’s choice; second, a $15 gift card to a mall business; and third, a GQT theater package at the mall including two movie passes and two concession coupons for a drink and popcorn.

The show is in its fourth year and off to a good start, Varga said, with more participants and entries as well as more attendance and voting.

Last year, the show had 85 entries from 29 people, he said. This year, there are 103 entries from 33 participants.

Over six weeks last year, 400 people cast votes. After just two weeks this year, 200 already had voted.

“It keeps growing,” Varga said.

Centered around a floral theme, the show includes photos, digital art, paintings and multimedia works.

Those interested in visiting the gallery are advised to use mall entry 2 near M@C Discount, formerly Sears Grand, and turn left. The gallery is down the hall and across from Blackburn’s.

Founded 12 years ago, the club has 106 members hailing from Pittsburgh to Kittanning, with the majority in the Alle-Kiski Valley, said Varga, of Harmar, president since 2020. Photos by 27 members are displayed in the gallery, with much of it for sale.

Belli joined the club in 2015 after a friend invited her to a club meeting. The photographer in her family, she got her first camera just after high school.

She enjoys taking photos of urban landscapes and cities, street photography and nature.

“I like being able to capture an image or a scene the way I see it and portray that to others,” she said.

Her entries in the show, two color and two black-and-white, are of tulips, flowers on a window sill, and a closeup.

“When I see flowers, I want to photograph them,” she said. “Because they’re beautiful.”

In addition to the spring show, the club’s gallery will have a judged summer exhibit from July 4 to Labor Day, and a fall/winter exhibit that starts around Thanksgiving and runs to February.

Brian C. Rittmeyer is a TribLive reporter covering news in New Kensington, Arnold and Plum. A Pittsburgh native and graduate of Penn State University’s Schreyer Honors College, Brian has been with the Trib since December 2000. He can be reached at brittmeyer@triblive.com.

Photography, podcasting, live streaming

Photography, podcasting, live streaming

Barron, WI

(54812)

Today

Periods of rain. Thunder possible. Low 48F. Winds SE at 10 to 20 mph. Chance of rain 80%..

Tonight

Periods of rain. Thunder possible. Low 48F. Winds SE at 10 to 20 mph. Chance of rain 80%.

Updated: April 26, 2024 @ 6:33 pm

Exploring the Industrialness of American Vernacular Architecture With Tom Harris

Exploring the Industrialness of American Vernacular Architecture With Tom Harris

A departure from the typical “professionally designed architecture” we often see here on Project of the Week, today we’re exploring a few American gems with one of APA’s favorite photographers, Tom Harris.

Deeply rooted in the culture of a place, vernacular architecture is often function over form, but that doesn’t mean it’s void of charm. In fact, vernacular architecture often ends up being some of my favorite “designs.”

Take these grain bins, grain elevators, and copper mine headframes photographed by Tom, for instance. It’s not the typical shiny high-rise or elaborate private residence we are accustomed to seeing from the Heidrich Blessing alumni. At least to me – these shots carry a greater weight. Infused with a sense of place and time, Tom’s photographs feel reminiscent of a bygone era.

“Last week in Michigan I photographed three of the four remaining headframes from the old copper mines up there. I grew up spending my summers in the copper country and undoubtedly these structures altered my life trajectory, I have always been interested in them,” Tom explains.

Tom squeezed in these shots right around dawn or dusk. The orangey-red hues contrast beautifully against the blue skies. We can feel a chill in the air and smell the rusting metal. Tom does a lovely job of anchoring us in each scene, where we can take the time to imagine experiencing these locations, and note the shapes, colors, and textures in each frame. I appreciate how we can see the similarities and differences between each headframe – each shot is distinctly different but a piece of the whole story.

“The grain bins and elevators are from my [recent] trip to Nebraska,” Tom shares. “They were shot on the way to the airport, mostly at high noon. It’s not exactly the best light for the bins, but the contrast against that blue Great Plains sky is pretty nice.”

Humbly, I think high noon works pretty dang well for these structures. The harsh sun creates specular highlights and pulls out the repetitive, rhythmic textures on the metal bins. The hard shadows feel in line with the hard materials and industrial elements.

What a crisp shot!

Tom also includes lots of little elements that are fun to spot. On the left, faint powerlines overhead slide our eyes through the frame. On the right, we notice a person climbing the side of the bin.

I love the birds flying by the elevators in the frame on the left! What a cool detail. On the right, hard shadows and highlights carve out the forms at hand! Again, the orange/blue color contrast looks so good!

An enormous thank you to Tom for sharing his personal project with us. It’s such a joy to explore all the different types of architecture and design found throughout the world. Seeing human creativity and ingenuity at work is a powerful thing!

Tom’s website is tom-harris.net and his Instagram can be found at @tomharrisphotography

If you have a project you’d like to be considered for Project of the Week, you can submit it here.

Atlantic Photographer earns Certification

Atlantic Photographer earns Certification

Ashley Skow, CPP of Captured by Ashley Photography in Atlantic has earned the Certified Professional Photographer (CPP) designation from Professional Photographers of America (PPA).

Skow earned this designation after completing an intensive program that measures her artistic and technical competence. Professional Photographers of America currently recognizes fewer than 2,500 CPPs.

“This was a very daunting goal to achieve. I have spent hundreds of hours on photography education and having to proving my technical knowledge and skills in professional photography,” Skow said.”I pride myself in continuing my education each year by attending various events and classes around the country to give my clients the absolute best in experience, quality, and professionalism. I’m excited to provide the very best professional photography right here in Southwest Iowa.”

Professional Photographers of America (PPA.com) is the leading body for certifying imaging professionals. CPPs must complete a written examination, finish an image evaluation and adhere to a strict code of conduct. Certification must be renewed on a periodic basis, ensuring continued confidence in the professionalism of Certified Professional Photographers.

Go to www.capturedbyashleyphotography.com for booking information for Ashley Skow, CPP.

What is BlueImage and can it help Vivo beat the Galaxy S24 Ultra in low light photography?

What is BlueImage and can it help Vivo beat the Galaxy S24 Ultra in low light photography?
Vivo is expected to soon unveil its next flagship phone, the Vivo X100 Ultra. The announcement is most likely going to happen in May in China. Ahead of the official release, the company’s Vice President and General Manager of Brand and Product Strategy, Jia Jingdong, took to the Chinese social media website Weibo to tease the upcoming product.And more specifically, Jia Jingdong focuses on something called “BlueImage”, which seemingly is a technology for imaging.  Let’s see what could this be, and more importantly, what changes we can expect from it.

BlueImage: what the teaser tells us

The teaser contains a long text in Chinese (I read it in a machine-translated version) that talks a lot without saying much. Of course, it’s a teaser so it’s bound to not say much, but still, my curiosity got a tiny little bit annoyed. Despite that, let’s see what we could figure out from the teaser and its contents (remember, it’s machine-translated so it’s possible that not everything is completely accurate):

  • The post talks about how Vivo is the “King of Imaging” for the following reasons: advancements in optics, algorithms, and computing power, also the development of its own imaging chips and algorithms;
  • It says that BlueImage is part of Vivo’s Blue Technology Matrix;
  • The post mentions the collaboration with optical giant Zeiss for lens technology;
  • It also mentions where BlueImage technology can help: scenarios like clear backlighting and low-light night vision. The post also hints that imaging tech can be used for health monitoring (like early diabetes detection), and productivity features like virtual measurement, document generation, and “multi-terminal image circulation”.

What interests us here is mainly the improvements this tech can bring to the camera. Those are “clear backlighting” and “low-light night vision”.

In photography, backlighting stands for the technique in which the subject is illuminated by the light in the background. This technique could give creative results in photos and it’s frankly a nice extra to have in your phone camera. As for low-light night vision, that one’s clear. BlueImage should hopefully bring better nighttime photography to the Vivo X100 Ultra.

BlueImage results: what it could bring to the table

From what I can deduce from the machine-translated text of the teaser, we’re probably talking about technology for the camera sensor or image-processing technology. It’s most likely going to be a fancy technological twist to the sensor or the way the phone takes images.

However, what we’re interested in is not the tech itself (although this could be cool too) but more what results it will produce.

First, let’s talk what what other rumors are circulating online about the Vivo X100 Ultra camera, to try to get a fuller picture.

The X100 Ultra is rumored to sport the following specs:

  • An impressive 200-megapixel periscope telephoto camera with 4.3x optical zoom and 200x digital zoom;
  • 50-megapixel LYT-900 main sensor;
  • 50-megapixel ultra-wide lens;
  • 50-megapixel telephoto camera.

We also have the partnership with Zeiss, also mentioned in the teaser as well. Zeiss is most likely collaborating with Vivo on the phone’s lenses. All in all, those specs alone seem very compelling, even without the “BlueImage” behind-the-scenes stuff.

Now, let’s look at the Vivo X100 Pro, released in November 2023, to hopefully give us some more information on what we can expect from the X100 Ultra.

The phone has a main sensor with 50MP resolution, 50MP ultra-wide, and a 50MP telephoto camera. A direct comparison with the rumored Ultra specs shows that only the telephoto camera may be technically upgraded to 200MP.

As you can see from the images above, the Vivo x100 Pro is already a great performer in the camera scene. It’s hard to imagine what improvements will the BlueImage technology bring.

We have realistic colors and a beautiful dynamic range in these photos. The portrait mode images almost look like they’ve been taken with a professional camera, and so are many of the other pics provided by the company.

Vivo X100 Ultra competitors: can it beat the S24 Ultra or the iPhone 15 Pro Max

Of course, I’ll inevitably be comparing this phone to some of the strongest players on the flagship scene in terms of photography. Although the Galaxy S24 Ultra is currently struggling with camera bugs (for some users), when it’s bug-free, it’s more than capable of delivering great photos.

The iPhone 15 Pro Max is also a very capable Vivo X100 Ultra competitor. Despite the iPhone not being the kind of zoom, its other photos are pretty good.

Then we have the BlueImage improvements that are teased in the Weibo post. And more specifically – better low-light photography and probably the possibility to take creative photos with backlighting? Those will, if they turn out true, definitely bring something to the Vivo that the other two phones here don’t have.

Meanwhile, the Vivo X100 Pro already produces great nighttime photos. The official page for the phone shows us a couple of examples:

However, keep in mind that we didn’t take these photos so I can’t tell you the conditions and the time of the day those were taken.

Despite that, those have a good level of detail and the camera doesn’t get confused by lights in the darkness. Let’s compare to the competitors’ night modes:

As you can see, the Galaxy S24 Ultra manages to capture great night-time and low-light images. The phone keeps the light sources intact and lots of details are preserved in the shadows. In some cases, we can have some noise reduction and sharpening that can be a bit damaging to the image (sample 4).

The iPhone 15 Pro Max also does quite well, keeping everything just a tad bit darker – but hey, it’s a night photo, so better look like a night photo!

It’s hard to say how much the Vivo X100 Ultra will improve for night-time photography thanks to BlueImage. But just looking at these photos (which are already pretty good), it makes sense to get excited for what the Ultra will bring. We’ll have to wait and see to know for sure.

Overall, all that BlueImage talk seems interesting and for the nerds out there, definitely enticing. But the most important thing is what it will bring. Backlight photos, better low-light… and what else? Is there going to be other camera improvements that Jia Jingdong doesn’t mention? I guess we’ll know soon enough when the phone gets unveiled in May.

“Firefly 3.0 is changing the art of photography… and it shouldn’t scare you” says Adobe’s Zeke Koch

“Firefly 3.0 is changing the art of photography… and it shouldn’t scare you” says Adobe’s Zeke Koch

Generative AI has quickly emerged as one of the most transformative and controversial technologies of our era. For photographers and photo editors, the implications are profound. Will it just make our jobs easier? Or will it replace them altogether?

At the center of this unfolding revolution / disruption / total calamity (delete as appropriate) is Adobe‘s Firefly, a groundbreaking generative AI model now baked directly into Creative Cloud apps such as Photoshop.

You might have ignored Firefly up until now, assuming that it’s a temporary phenomenon—a mere blip or novelty that will soon be forgotten about. But if that’s the case, then Zeke Koch, VP of product management at Firefly, is here to tell you (warmly and diplomatically) that you’re very wrong. As far as Adobe’s concerned, Firefly is the future, not just of Photoshop and Lightroom but all of its creative software.

To give us more details, Zeke sat down with us to discuss how Firefly is transforming the creative process and why photographers shouldn’t fear this disruptive new tech. Even though all the images that accompany this article were generated entirely by AI, with no actual photographer needed.

What’s new in Firefly 3.0

Koch, a product veteran who has worked on Adobe Stock and Photoshop, explains that the AI model has been trained on a vast dataset of images and concepts, allowing it to understand and generate a wide variety of visual elements.

In plain language, that means the software has trawled millions of photos in the Adobe Stock library, and learned how to automatically craft new images that will look similarly “real” and professional.

“We’re trying to teach the model to understand reality, so it can really go to photographic reality,” he explains. “We’re trying to teach it to understand how a camera would understand the world. And then to better give you the kind of image you’re trying to generate, we’ve introduced the Reference Image feature. That means you don’t have to rely on words in your prompts, you can upload an image to show the AI the kind of thing you’re looking for.”

AI generated image of woman sitting in art studio

AI generated image of woman sitting in art studio (Image credit: Adobe)

If you’ve tried Firefly in the last year and found it unimpressive, it worth noting that this week, Firefly has been updated from model 2.0 to model 3.0. And it’s quite the game changer.

This update delivers, in the words of the release notice: “stunning advancements in photorealistic quality, styling capabilities detail and accuracy along with greater variety [and] significant advancements in speed of generation [that] make the ideation and creation process more productive and efficient”. 

These are not just flowery words. Koch explains that there are real, verifiable software enhancements behind all the hyperbolic adjectives.

“There are a couple of different measures of the complexity that the model understands objectively,” he begins. “And so one is what we call the latent space. It’s effectively how many concepts you have. Those are more tied to the words in the prompt than they are to the picture. But essentially if you type something like ‘bear with guitar’ how many different variants are there of the bear guitar and what’s in the background and all those different things.

“So that represents all the concepts that you can explain in the network. And so we’ve made the latent space twice as big as it was before. And then the other thing is the imagery part: the part that tries to render what we think you want. That’s about three times as big as it used to be. And then the third thing is called attention. It’s basically, when we take your prompt and try to convert it into an image, how much does the model look at all the inputs that you give it? How much attention does it paid all those things? So we’ve also about tripled that.”

AI generated image of frog (Image credit: Adobe)

What this means in practice is that Firefly delivers higher-quality image generations, with better details and variety. Koch showed me a number of pictures produced by both 2.0 and 3.0 versions of Firefly. And, once he zoomed into the details, it was clear that the clarify of images produced by the latest version is palpably higher, as well as being more representative of real photography.

Officially titled Firefly Image 3 Foundation Model (beta), the new model is available for use in Photoshop (beta) and on firefly.adobe.com.

How it can help photographers

The short version is that this is impressive tech indeed, with its powerful AI capabilities, not to mention increasingly seamless integration with Adobe Creative Cloud. But what’s it all actually for? Kock is clear on this one: Adobe believes Firefly is poised to become an essential tool for photographers, image editors and indeed creatives of all stripes.

“Generative AI doesn’t replace creativity: it turbocharges and extends the creator’s abilities,” he stresses. “The creative spark still comes from you as the photographer. The AI amplifies your efforts so you can create, ideate and iterate much faster.”

In other words, Koch sees Firefly as a “supercharged editorial assistant” handling tedious tasks like background removal and object insertion, while the human being continues to drive the overarching artistic vision.

(Image credit: Adobe)

“We’re not just doing text to image generation from scratch,” he points out. “That’s been on the Firefly web app from the beginning. But the magic in Photoshop is using generative AI to augment and accelerate your existing creative process on real photos you care about.”

Specifically, he points to new tools like Generative Fill which allows replacing backgrounds, adding objects, or tweaking visual elements in one click instead of tedious editing. “We’re trying to make the model understand photographic reality as closely as possible, so it can do the rote editing tasks for you, while you focus on your creative vision.”  

By providing a starting point and a range of options, Firefly can help photographers explore new ideas and push the boundaries of their craft. Ultimately, Koch believes that Firefly and other generative AI tools will become an integral part of the creative workflow, just as digital cameras and editing software have transformed photography over the past few decades. 

The ethics of it all

Whether or not you buy the argument that AI won’t replace our jobs, there’s also the separate issue of how AI is learning from our existing work by studying it online. To many people’s minds, that’s simply another form of piracy.

Firefly AI generated image of cat (Image credit: Adobe)

On this issue, Koch is keen to stress the ethical nature of Firefly, based on the fact that it doesn’t scrape content people haven’t agreed to be scraped. “We’re creating models with deep expertise in areas like imagery, video and design,” Koch explains. “And we’re building these commercially-safe models only using data we have proper rights and licenses for, like Adobe Stock.”

As an added bonus, Adobe embeds content credentials for transparency on whether something was computer-generated. “As this technology proliferates, understanding where content comes from and if it was AI-generated is crucial for maintaining trust,” he adds.

The future of Firefly 

A more functional aspect of Firefly that sets it apart is its integration with other Adobe Creative Cloud apps beyond Photoshop. “There’s text to vector in Adobe Illustrator. There’s text effects in Express, there’s generative images in Adobe Express,” Koch explains. “There’s a little bit in Adobe Stock. So there are a bunch of different systems that can work together seamlessly.”

Lightroom is noticeably absent on the list for now, but as Terry White teased on stage at Adobe Max London it’s not been forgotten: generative AI capabilities will be coming to Lightroom on desktop and mobile soon.

In the future, such integrations will allow for a seamless workflow, where photographers can use Firefly to generate initial concepts or fill in gaps, and then refine and polish them using their favorite Adobe tools. “Having AI in Photoshop allows you to quickly remove the things in a picture that don’t meet your needs,” Koch says. “Or you can start with a blank canvas, get something started, for your inspiration.”