FOUNTAIN VALLEY, Calif., June 30, 2023 /PRNewswire/ — Hyundai Motor America and its Asian American marketing agency of record, TEN Advertising, launched their new campaign featuring the all-electric vehicle models, IONIQ 5 and the all-new IONIQ 6. The “Hot Place” campaign for the IONIQ was developed to achieve resonance with Asian American audiences, enticing them to pursue a vision of the upcoming EV era by showcasing a new everyday life, powered by electric vehicles.
As a response to Asian American consumers’ eco-friendly consciousness and high interest and acceptance in advanced electric vehicle technologies, the “Hot Place” campaign dramatically illustrates how the IONIQ 5 and IONIQ 6, Hyundai’s all-electric vehicles with premium design quality, outstanding EV performance, and innovative technology and safety features, can enrich consumers’ lives through the unexpected happenings in their daily lives. Through this campaign, Hyundai aims to convey that the IONIQ assumes a proactive role in enhancing every aspect of Asian American consumers’ EV experiences, positioning itself as a leading brand in the era of electric vehicles.
“Working again with our partners at TEN Advertising, we bring the EV experience to life in our new IONIQ Asian American creative campaign,” said Angela Zepeda, CMO, Hyundai Motor America. “It’s your journey is all about being people-forward, and when we lean into that, we start to leverage and communicate authentically with different groups of people, specifically the Korean, Chinese, and the Asian community at large.”
Indicating a trendy location that has gained popularity, “Hot Place” shows how the IONIQ electric vehicles help a family maintain a joyful and happy daily life even in an unexpected power outage and illustrates the concept of creating a “Hot Place” within the neighborhood. This campaign is the result of an in-depth analysis of the IONIQ products, and a thorough exploration of consumers’ lifestyles and market insights. For this project, TEN Advertising partnered with award-winning director YK from South Korea’s Space Monster Contents, known for his outstanding creativity.
The “Hot Place” campaign includes video and digital assets that will be disseminated on a variety of media platforms to amplify the creative’s emotional resonance, as well as innovative vehicle features such as ultra-fast charging and the Vehicle-to-Load reverse charging function. There are 30- and 60-second versions of the spot available to broadcast, and additional assets for social media channels. In addition, TEN Advertising has planned an integrated campaign centered around the “Hot Place” campaign, including PR and experiential components, to educate consumers about electric vehicles, authentically communicate Hyundai’s messaging of an electrified lifestyle, and promote the all-new IONIQ 6.
TEN Advertising
TEN Advertising is an independent, Asian and female-owned and operated full-service agency that offers marketing and advertising services to clients who are in need of reaching and connecting with the fastest growing Asian American consumer in the United States. Since TEN Advertising was founded in 2010 by Karen Park, a veteran of Asian American Marketing for 28 years, the agency has committed to supporting the success of its clients in the Asian American market and elevating the position of Asian American consumers as an invaluable market segment that deserves thoughtful communication and carefully planned outreach. TEN Advertising has accomplished these goals by guiding its clients with cultural intelligence and market insights, all while simultaneously interpreting their brand messages–and voices–accurately in culturally relevant ways.
Hyundai Motor America
Hyundai Motor America focuses on ‘Progress for Humanity’ and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 830 dealers sold more than 724,000 vehicles in the U.S. in 2022, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.
Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok
Campaign Credits
Client: Hyundai Motor America
Brand: Hyundai IONIQ 5 and 6
Agency: TEN Advertising
Creative Director: Misun Ahn
Sr. Copywriter: C.K. Han
Art Director: Junhee Kim, Joanne Kim
Group Account Director: Hoonju Choi
Account Director: Keimi Ju, Johny Liu, Andy Cho
Senior Account Executive: Wayne Lin, Lauren Kwon, Christine Lee, Irene Park, Emma Ling
Account Executive: Crystal Kim
Production Company: Space Monster Contents
Director: YK
Director of Photography: Alexander Alexandrov
SOURCE Hyundai Motor America
FORT LAUDERDALE, Fla., June 30, 2023 /PRNewswire/ — Lux Speed, an industry leading fiber optic internet service provider, is pleased to announce the expansion of its C-Suite with the hire of Jennie Rios as Chief Marketing Officer. Rios comes to Lux Speed with two decades of industry experience. Rios’ mission is to continue Lux Speed’s world class customer experience, while expanding the company’s fiber optic footprint. Rios is excited about the opportunity to be part of Lux Speed’s rapid growth and expansion. “I decided to join Lux Speed’s Senior Leadership because I admire the culture of teamwork and commitment to excellence that is imbued at the company”, said Rios.
“I’m proud to have Jennie join our leadership team at Lux Speed. Her skills and talent are a perfect fit for our company as we continue to experience accelerated growth”, stated Michael Bertamini, Lux Speed’s Chief Executive Officer.
Rios is an alumnus of Palm Beach State College. During her tenure in the Multi-Dwelling Unit internet access industry, Rios has had more than 50 patents attributed to her work.
About Lux Speed
Lux Speed is a bulk internet service provider working with Homeowner Associations, Condo Owner Associations and Property Management Companies to deliver light speed fiber-to-the-home by utilizing state-of-the-art technology. Headquartered in Fort Lauderdale Florida, Lux Speed services the contiguous United States and is the fastest growing internet service provider in 23 states.
CONTACT: [email protected]
SOURCE Lux Speed
Tinder’s new headquarters in West Hollywood, California designed by Rapt Studio could be imagined as a thoughtful response to the transformative changes that have affected the corporate workplace dynamics the last few years. The seven-story, 77,000-square-foot project, handled by the same creative consultancy responsible for developing other creative spaces for the likes of Google, Dropbox, and Vans, is imagined to reestablish the pandemic-frayed ties that bind individuals into creative collaborative teams – and by extension, between the app users they seek to support – designing a multi-level headquarters layered with a multitude of opportunities for collaboration and connection.
Rapt Studio began the project by researching existing public space typologies, from the town square to the speakeasy, that empower a progressive deepening of ties that bind workers with their work in an organic manner.
Modeled after a town square, The Commons is the largest and most expansive of the spaces, and also the entry point into Tinder’s new headquarters. The airy environment is intended to encourage casual interactions and large enough to accommodate for company-wide gatherings.
The café — or “Boost Bar” — sits on the second floor, giving employees access to the skills of an in-house barista, and in turn providing an informal space to work away from the desk.
The IT help desk is fashioned after the nostalgic memories of the neighborhood arcade.
Diffuse lighting, custom modular furniture on wheels, and walls clad in top-to-bottom whiteboards all inhabit La Galleria, a room drawing its atmosphere from the workshops and displays of an artist studio.
A custom hot-pink central table with cutouts along the edges offers a surprisingly idiosyncratic hue to the space’s otherwise muted purpose.
Floor six is dedicated to quieter activities and appropriately demarcated as The Stacks, a tranquil communal space fashioned after a library.
Deep blue hues across plush fabrics, with curvilinear walls and curtains framing windows overlooking the LA skyline give the pinnacle seventh floor a nightclub vibe. Seating arrangements are situated to encourage engagement within intimate groups – a “secret” employee getaway of sorts.
“Connection is at the heart of the Tinder brand,” says Rapt Studio CEO and Chief Creative Officer David Galullo. “To design a space that deepens connection within Tinder, we looked to the places where we typically build relationships and then mapped them onto a floor plan. The end project emphasizes how design itself can be a force of connection.”
Tinder’s new HQ shares some similarities to Rapt Studio’s previous project, The Schoolhouse, a creative office for The Google School for Leaders. Each share the goal to spur informal engagements between team members by carving out both shared and intimate spaces, and furnished to empower employees to adapt those spaces to their needs on an as-needed basis.
In the vast world of photography, there are numerous genres to explore, each with its unique characteristics and appeal. Whether you’re an aspiring photographer or a seasoned professional looking to refine your style, discovering your niche within the diverse range of photography genres is an exciting journey. This post aims to guide you in finding your own photographic niche (or style) by exploring different genres and understanding their essence.
Landscape photography is all about capturing the awe-inspiring beauty of the natural world. From majestic mountains to serene seascapes, this genre allows photographers to immerse themselves in its grandeur. Maybe you find solace and inspiration in wide-open spaces, breathtaking vistas and the play of light on the land. Or perhaps you love hiking, exploring and spending time out in nature. In this case, landscape photography might be your calling.
Portrait photography is a genre that focuses on capturing the essence and personality of individuals. It involves telling stories through faces by building a connection with your subject, understanding their emotions and translating their stories through your lens. If you enjoy working with people, exploring their emotions and creating visually compelling narratives, portrait photography could be the genre for you.
For those fascinated by the animal kingdom and its untamed beauty, wildlife photography provides an incredible opportunity to capture stunning images of creatures in their natural habitats. It requires patience, observation skills, and an understanding of animal behavior. If you have the patience and drive and if you are willing to embark on thrilling adventures and have a passion for conservation, wildlife photography might be your niche.
Street photography is the art of capturing candid moments in public spaces. It allows photographers to document the essence of urban life, portraying the interactions, emotions and stories unfolding on the streets. If you are drawn to the hustle and bustle of city life, find beauty in the ordinary and have a keen eye for decisive moments, street photography can be a genre that could resonate with you.
Conceptual photography transcends traditional boundaries and focuses on creating visual narratives that convey ideas, emotions or stories. It involves using symbolism, surrealism, and creative compositions to evoke a particular response from viewers. This genre may be your niche if you have a vivid imagination, enjoy crafting thought-provoking imagery and wish to communicate deeper meanings through your work.
Fashion photography is all about capturing the beauty of fashion, clothing and style. It involves collaborating with models, stylists and designers to create visually striking images that showcase clothing and accessories. If you have a passion for fashion, enjoy working with a team and have an eye for aesthetics, fashion photography might be the genre to explore. It can be editorial or creative and does not always mean High Fashion either.
Exploring different photography genres is a crucial step in finding your niche and developing your unique photographic style. Each genre offers a distinct opportunity to express your creativity, tell stories and connect with your audience. Remember, this is just the beginning of your journey, and there are many other genres and subgenres to discover. And that’s just the tip of the iceberg. There’s also aerial photography, drone photography, product photography and so much more for you to discover.
Take the time to experiment, reflect on your preferences and inspirations, and let your creative vision guide you toward the genre that resonates with you the most. Research and find imagery that resonates with you, be inspired. Connect with other photographers and photography groups. Embrace the diversity of photography, and most importantly, enjoy the process of finding your niche. Happy shooting!
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Creative and fun, Mizetto’s Summer 2023 Collection lives somewhere between work and play. The brand has pushed its own capabilities, exploring new materials, production methods, and functionality. Made in Sweden, the latest release includes a wood chair, a versatile table with attachments, a leaning piece, modular planters, and a trash/recycling bin. All share the qualities of clean lines and curves and leave you wanting to experience each for yourself. Known for its color combinations, Mizetto has also added five new “Nordic noir” hues: rusty burgundy, cloudy latte, forest green, latte, and dusty blue.
Perhaps the most curious addition is Lumber by Addi, a piece meant for leaning, lingering, and loitering. The soft beam’s release marks the first upholstered product introduced by the brand. It’s a great answer to adding seating to small spaces, and we can’t help but note its resemblance to a dynamic piece of gymnastics equipment. A quick place to stop on the go for a coffee or email check, Lumber’s small tray-like table adds further functionality to a piece with no obvious front or back. It can even be hung on a wall for maximum space saving. Lumber’s upholstery is flameproof wool, with a cover that’s fully removable, repairable, and exchangeable. The legs are powder coated metal.
Lumber by Addi Photo: Jonas Lindstrom
Lumber by Addi Photo: Jonas Lindstrom
Lumber by Addi Photo: Jonas Lindstrom
Embrace Chair by Sami Kallio Photo: Jonas Lindstrom
A wooden chair is new territory for Mizetto, so they turned to an expert for help – Finish-Swedish furniture designer and woodworker Sami Kallio. The Embrace armchair was a result of the brand lacking seating in their own spaces, and shortly after, Kallio walked in with a fully functioning prototype.
“A few alterations later, Embrace was born; a chair that seemingly hugs its user. I love how it can be hung on a tabletop and stacked, but still provide us with all the beauty and comfort we seek in a piece of furniture,” said Rickard Muskala, founder, and chief of product development.
Kallio is also behind the multi-purpose table in the Embrace series.
Embrace Chair + Embrace Table by Sami Kallio Photo: Jonas Lindstrom
Embrace Chair + Embrace Table by Sami Kallio Photo: Jonas Lindstrom
Embrace Chair by Sami Kallio Photo: Jonas Lindstrom
Plant Here by addi Photo: Jonas Lindstrom
Playful, fun, and modular, Addi’s Plant Here gives our green friends a pedestal fitting of their mood-enhancing ways. The planter pays attention to the various needs of different varietals through its accessible design, whether you’re a balcony or office gardener. Features include a generous depth, transparent inner pot for easy planting, different heights, shapes, sizes, and colors. Combine two or more to form endlessly possible installations.
Plant Here by addi Photo: Jonas Lindstrom
Pelican by Studio Nooi
Trash and recycling bins are a necessity, but that doesn’t mean they have to look like one. Pelican by Studio Nooi turns them into minimal decorative objects with touchless interaction. Their semicircular shape allows for modular design, creating an oval when placed back to back. Pelican’s design is suitable for residential as well as commercial spaces, and comes in two sizes and a variety of colors.
Pelican by Studio Nooi
Pelican by Studio Nooi Photo: Jonas Lindstrom
Pelican by Studio Nooi Photo: Jonas Lindstrom
Pelican by Studio Nooi
To learn more about Mizetto’s Summer 2023 collection, visit mizetto.se.
In the time it takes to read this article, around 10 million photographs will be taken. Most will come from the smartphones of users who are compelled to constantly document their lives.
By contrast, award-wining American photojournalist Ron Haviv has mostly taken photos to document conflict. He has photographed more than 25 wars, from the US-led invasion of Iraq to conflicts in Afghanistan, Panama, Haiti, and most lately Ukraine
Born in 1965, he is co-founder of the photo agency VII and works with UNICEF, Doctors Without Borders and the International Red Cross, in addition to numerous publications.
While his thought-provoking images have become a way to raise awareness abour the horrors of war and violence, this was not initially by design.
“I wouldn’t say that I chose it ,” he told DW at the Global Media Forum in Bonn in June. “My first foreign assignment was in Central America covering elections in Panama that turned violent.”
Then everything changed.
“I took a photograph that became very famous. Seven months after I took the photograph, the United States invaded Panama. And the president of the United States spoke about the photograph as one of the justifications for the invasion,” he explained.
Haviv soon gained “an understanding at that moment that the photography that I could do, especially around conflict, could play a very serious role in conversation, in raising awareness and education.”
This sparked an interest in documenting historical events with his lens, including the 1989 fall of the Berlin Wall or Nelson Mandela’s release from prison in 1990.
But it wasn’t long before Haviv was dragged back into conflict zones, including the never-ending war in Iraq.
It was a steep learning curve for Haviv, and not just in terms of photography technique. He also had to discover that “it was imperative that there were people telling these stories to hold people accountable, not only for their action, but for their inaction,” he explained.
“In my career I have documented three genocides – Rwanda, Bosnia and Darfur.”
Within some of the cruelest of human acts, taking photos becomes ever more important.
“The photography moves past this idea of just being journalism, it becomes evidence. Photography can’t stop a war. Photography can’t start a war, but it can play a very important role in the dissemination of information and the way that decisions are made.”
In 2015, Turkish journalist Nilüfer Demir took an image that was to prompt responses from European leaders regarding a “human catastrophe.” The image of Alan Kurdi, the two-year old Syrian refugee who drowned in the Mediterranean Sea en route to Europe, lying face down in the sand, led many to ask the question of where the moral line should be drawn when photographers take such images.
Haviv is in little doubt just how important these photos are. “I believe in the power of photography,” he said.
“I’m of the belief that the greater good overrides, that the story is important enough to be seen. Even if somebody’s crying or suffering, the photograph needs to be taken to show the world what’s happening.”
But what about the sensitivities, the intrusion? Haviv is unequivocal. “Having done this for more than 30 years,” he said, “I have never gone to a funeral of somebody that’s died through politics, war, famine, and been told, ‘No, don’t take any photographs.'”
People have instead demanded that he document the plight of their loved ones. “I have been physically dragged by a family member and said, ‘Photograph my son, photograph my child, show the world.'”
But is the whole photography craft under threat from transformational technologies such as artificial intelligence (AI)?
“What you should be expecting from people like myself is authorship of an idea,” he said in response to th threat of AI. “This is a story that I’m telling in depth, especially now. There is integrity, that this is not an AI production: This is reality.”
He continued: “I’m showing you a true representation of the way that I saw things. And you have to trust me because I am a valued person or I’m doing it with The Economist and you trust The Economist and therefore you believe what you’re seeing.”
With AI able to easily manipulate images, “we are moving more and more into this place where it will be very difficult to believe what you’re seeing,” Haviv said.
But there is a chance that such dystopian misrepresentations can be avoided.
“There is no place for AI in my world,” the photographer continued. “The goal is to keep AI out and it has to be done in partnership with the publications, in partnership with the camera companies, and most importantly, in partnership with the audience.”
He descibes a new initiative led by Adobe called Content Authenticity Initiative, whereby photo files will be given a blue check to confirm they have not been manipulated.
Haviv has been in the photojournalism business for over 30 years. Though many things have remained the same, technology now threatens the authenticity of the craft, meaning the way we see the world needs to be questioned more than ever.
Interview conducted by Manasi Gopalakrishnan
On June 26, City Community Development staff presented a draft of the Public Art Master Plan to the Planning Board for review. Once finalized, the Plan will guide the City’s efforts to support public art, aiming to ensure that it is meaningfully integrated into the community. The presentation focused on the Plan’s recommendations, five-year work plan, and public art location opportunities.
The Plan is developing during a time when Public Art Commission (PAC) members are interested in amplifying their work, local creatives seek opportunities, and the community wants to see more public art. City staff are eager to provide opportunities but are constrained by variable contributions to the Public Art Fund. The Fund is only financed when developers choose to contribute to it to meet their public art obligations instead of installing project-site artwork.
Draft recommendations include developing the following:
These recommendations align with the PAC’s mission and establish priorities.
Draft recommendations for the next five years are as follows:
The draft plan suggests two methods for discerning sites for artworks. The first is identifying municipal development projects, such as the planned roundabout at Clement Avenue/Tilden Way. The second is to partner with the Alameda Recreation and Parks Department (ARPD) to identify park sites. For instance, “Gateway to California” was installed in Jean Sweeney Open Space Park, and “Beken” was installed in the Seaplane Lagoon Promenade.
Planning Board member Ronald Curtis asked what the PAC expected the public to take away from the art being presented. Looking at the City’s current art, he said he couldn’t figure out the cultural significance, goal, or intended audience. Development Manager Walker Toma answered that the intention is for the art to be applicable to all groups and not focused on a specific demographic.
Similarly, Vice President Hanson Hom opined that art can educate about history or local culture, and he would like to see more of this type of art that serves more than one purpose. City Planner Allen Tai responded that there used to be an ordinance requiring Alameda public art to have historical or maritime themes. However, the City removed this language to allow for a greater variety of art.
Board member Xiomara Cisneros said she would like the site selection process to be better articulated, particularly in terms of how art will be distributed throughout the community. Board member Asheshh Saheba said he would like clarification on when ARPD can independently approve art in its parks and when the PAC needs to get involved.
Based on the comments received, Staff will now revise and present the Public Art Master Plan to the Recreation and Park Commission before bringing the final plan back to the PAC for approval in July. If approved, staff will bring the Plan before City Council for final approval in September 2023.
Contributing writer Karin K. Jensen covers boards and commissions for the Alameda Post. Contact her via [email protected]. Her writing is collected at https://linktr.ee/karinkjensen and https://alamedapost.com/Karin-K-Jensen.
