The Work 2024 Contenders: Photoplay Photography

The Work 2024 Contenders: Photoplay Photography
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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2024 Contenders. Here is Photoplay Photography’s Top 3…

Kathmandu: The Thief
Production Company: Photoplay Photography
Photographer: Sarah Adamson
Agency: Special
In this campaign we see a kea bird steal the wallet from one of group of mountain hikers, setting off a stylised, cop show-style chase for the fugitive bird through NZ’s alpine wilderness, showcasing Kathmandu’s Active Insulation Seeker and Trailhead NovaLoft jackets throughout.

The Work 2024 Contenders: Photoplay Photography

Wildbean Cafe: Drive You Cravey
Production Company: Photoplay Photography
Photographer: Michael Corridore
Agency: Ogilvy NZ
When you’re on the go, your mind wanders. Mostly to food. And the longer you think about it, the bigger that craving grows. Michael Corridore, the team at Ogilvy NZ and Photoplay Photography, bring to life the curious world of hungry people stuck in cars. A world where their imagination and most importantly appetite run wild.

The Work 2024 Contenders: Photoplay Photography

Uber Reserve: Reserve your Uber Ride for 4AM – then set 7 alarms
Production Company: Photoplay Photography
Photographer: Trent Mitchell
Agency: Special
As the viewer’s eyes travel from the image to the text, it becomes a journey through time to discover they have an Uber reserved. It’s a clever and humorous way of putting ourselves at the scene to understand just how necessary our Uber Reserve is.

The deadline for Campaign Brief’s The Work 2024 is Friday May 3. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your company has entered The Work and would like to showcase your Top 3, email ricki@campaignbrief.com.

Enter the uncanny valley: New exhibition mixes AI and art photography

Enter the uncanny valley: New exhibition mixes AI and art photography

In 2023, Boris Eldagsen revealed that he won a prestigious photography award by submitting an AI-generated image. Now, a London gallery is putting on an exhibition of his work to demonstrate the power of AI in art.

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Not long after the Sony World Photography Award Creative Category winner was announced last year, the victor came clean with a surprising revelation. German photographer Boris Eldagsen admitted that his first prize-winning photograph ‘The Electrician’ was actually an AI-generated image.

Eldagsen had created the image using the popular AI-image creating tool DALL-E 2. He turned down the prize, citing his motivation for entering to see if “competitions are prepared for AI images. They are not.”

A year on from his famous refusal, the Palmer Gallery in London is hosting an exhibition of his and other artists’ works to demonstrate the ways art and AI are being used together.

‘Post-Photography: The Uncanny Valley’ features the works of Eldagsen alongside artists Nouf Aljowaysir and Ben Millar Cole. Eldagsen is exhibiting ‘The Electrician’ as part of a series of photography works that blend natural imagery with the synthetic.

Saudi-born and New York-based artist and design technologist Aljowaysir has examined the biases in AI-image creation in her work Ana Min Wein: Where am I from?, to recover her Saudi Arabian and Iraqi lineage from more the stereotypes AI tools rely upon.

British artist Millar Cole’s work toys with the now-publicly understood telltale signs of AI-doctored images and blurs that line with more sophisticated imagery, to create an uncannily off image.

“The artists in the exhibition engage with the current possibilities of creative collaboration with AI tools, harnessing the unique affordances brought on by the various technologies, whilst thinking about their implications,” says AI-art curator Luba Elliott.

“Image recognition tools highlight the imperfection of the machine gaze, whereas photorealistic text-to-image models focus on portraying our collective imagination down to the smallest detail, with the prompt engineer at the steering wheel – taking the viewer to the next stage of art history,” Elliott continues.

The term “uncanny valley” was first invented in 1970 by Japanese robotics professor Masahiro Mori. He described it as the way that humans will increasingly empathise with anthropomorphous-robots until a threshold when they become too humanlike and we find them unsettling.

As a concept, the uncanny was popularised by psychologists Ernst Jentsch and Sigmund Freud in their description of how familiar things can become strange when they present themselves as a facsimile of another part of ordinary life – they used dolls as a primary example.

The case against

While the Palmer Gallery is embracing a dialogue between AI and contemporary artists, other artists have been less willing to engage with the controversial technology.

Earlier this month, over 200 musicians signed an open letter from Artist Rights Alliance calling on artificial intelligence tech companies, developers, platforms, digital music services and platforms to stop using AI “to infringe upon and devalue the rights of human artists.”

Signatories of the letter included: Stevie Wonder, Robert Smith, Billie Eilish, Nicki Minaj, R.E.M., Peter Frampton, Jon Batiste, Katy Perry, Sheryl Crow, Smokey Robinson, and the estates of Bob Marley and Frank Sinatra.

While the full letter did acknowledge the value that AI could bring to areas of art, it was primarily concerned with the way non-creatives will rely on these nascent tools to further undermine the value of human creativity.

“Unchecked, AI will set in motion a race to the bottom that will degrade the value of our work and prevent us from being fairly compensated for it,” the letter writes. “This assault on human creativity must be stopped. We must protect against the predatory use of AI to steal professional artists’ voices and likenesses, violate creators’ rights, and destroy the music ecosystem.”

Similarly, Australian musician Nick Cave has spoken out against AI’s influence on art. When sent the lyrics to a ChatGPT generated impression of his work, he responded vociferously.

“Songs arise out of suffering, by which I mean they are predicated upon the complex, internal human struggle of creation and, well, as far as I know, algorithms don’t feel. Data doesn’t suffer. ChatGPT has no inner being, it has been nowhere, it has endured nothing, it has not had the audacity to reach beyond its limitations, and hence it doesn’t have the capacity for a shared transcendent experience, as it has no limitations from which to transcend.”

“ChatGPT’s melancholy role is that it is destined to imitate and can never have an authentic human experience, no matter how devalued and inconsequential the human experience may in time become,” Cave said.

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During last year’s Writers Guild of America (WGA) strike that demanded restrictions on the use of AI to replace creative work, I also wrote against the over-valuation of AI’s talents: “The real human experiences that inspire art is what makes us fall in love with them. AI may be increasingly accurate at capturing an artist’s aesthetic, but that’s only skin-deep. It may be a useful tool for many aspects of an artist’s career, but it could never replace an artist entirely.”

Art market gives opportunity for students to expose their art

Art market gives opportunity for students to expose their art







Art market gives opportunity to students expose their art

UCF students sell their art at the Art Club’s market on Wednesday in front of the Visual Arts building. The art market is a weekly event that gives UCF students an opportunity to expose their art to the community.




Every Wednesday, UCF Art Club students gather in front of the Visual Arts Building to socialize and share their art with everyone who passes by.

The club’s weekly art market is an opportunity for students to sell and share their art with other people who might be interested in looking at their handmade prints, pins, stickers, crochet and more.

The Art Club was founded in 2018, and the art market has been going for two years now. Ashley Nelson, junior studio art major, is the operational officer for the club, where she helps run the events that it hosts. She said that the club’s art market is a good opportunity for anyone who is interested in selling but doesn’t have a lot of money to expose their art.

“The Wednesday market in front of the Student Union has a process separate from ours. It’s $25 for a table and $75 every time after, but with the art market, if you pay the club dues, you can sell out here any of the market days,” Nelson said.

Madeline Bailey, sophomore pending emerging media major, said that it was her second time participating in the club’s art market and that it has been an amazing experience since then. 

“Everybody is really nice; I think it’s important mainly because people get to see all different kinds of arts, and it’s nice to see your art seen by people and how people react to it,” Bailey said.

The club’s art market is open to students, regardless of their major or field of study, to expose their art. Nelson said that the objective is to be friendly, bring attention and support local artists.

Senior biology major Destiny Violano said she is glad to have the opportunity to sell at the Art Club market because she doesn’t have money to pay for a table at the Student Union’s Market Day.

“It is a lot cheaper and economical,” Violano said. “I’ve been doing this for two years now, and it is a lot of fun.”

Marissa Saito, freshman biomedical sciences major, said this is her first semester participating in the art market, but before coming to UCF, she said she knew she wanted to join the Art Club. When she found out they had an art market, she was excited.

“For outsiders, I think it’s really cool to see what other people are up to, and you get exposure to this kind of culture, including anime, games, all sorts of things, some you don’t see on the regular market,” Saito said.

Saito said that the art market is important to all students and that every student has their own reason to enjoy, but the love she has made her college experience much better since she started at UCF.

“It’s important to me because first of all, I love art; it’s my passion. The day the world ends, I will still be doing art,” Saito said. “I love talking to people and see fellow artists and what they are selling, what their art journey is, their dreams, and I made a bunch of friends here.”

Although she loves art, Saito is getting a biomedical sciences major, but said she doesn’t mind for now, and the art market has been helping her make some money, which is just a minor part of the experience.

“I don’t think I can make a living out of my art honestly, not at the moment, which is why it is a side hobby for me, but honestly, I don’t mind because I don’t mind sciences,” Saito said. “I enjoy learning biology and chemistry and stuff like that, so I get to pursue something I like while, at the same time, pursuing something that I really love, which gives me the energy to do both.”