While the presence of AI in photography has caused anything from fear to excitement, one thing is for sure: it is here to stay and will have a significant impact on the industry in many ways. The interesting video essay discusses the issue and something important to keep in mind as the industry changes and the role of the photographer evolves. 

Coming to you from aows, this great video essay discusses the photographer’s role as AI becomes a larger presence in the industry. No doubt, the issues like AI generation are cause for concern in many areas of the industry, but I think the video’s focus on the idea of the human role in the story is something certainly worth focusing on and keeping in mind as we move forward. That is not to diminish the impact AI might have on the professional side of things and how photographers may have to evolve as businesspeople, but in terms of our relationship to the craft, I think it is important to double down on what it really means to be a photographer and why we fell in love with it in the first place. Check out the video above for the full rundown.