Lost, but now found: Getting lost in the woods in New Zealand while working as a forestry consultant made Loebner reevaluate his career, indirectly leading him to marketing. He went back to school and took positions at Young and Rubicam and Edelman before addressing inclusion and accessibility at digital marketing agency Designsensory. “I saw that trade publications for advertising and marketing weren’t speaking to the disability community in a way that went beyond, ‘Hey, here’s a tentpole ad in the Super Bowl that features someone with a disability,’” he told Raconteur last year.

Committing to change: Wunderman Thompson hired Loebner last year. He lauded the agency’s work with Unilever in creating a Degree deodorant that was easier to apply and handle by people with vision loss and upper torso disabilities. “If what is being concepted, developed and built isn’t inclusive, diverse, equitable, accessible and sustainable, then whatever is launched into the world won’t reach as many people, may be inauthentic, unattainable, and won’t have the staying power to translate into success,” Loebner said at the time.

Starting at home: Earlier this year, Wunderman Thompson said it will use Level Access’ software to develop inclusive websites and mobile apps for its clients. “This new partnership will further us on our mission to build a better future for our people, our planet and our communities,” Loebner said. — Jason Notte

Read more about all of the agency leaders who are paving the way forward.