Derek Fordjour’s Cabinet of Wonders
By Admin in Photography
Hope&Glory took the Grand Prix for its work with Campaign Against Living Miserably, while Ogilvy UK received the Chair’s Award for its work with Unilever’s Dove brand.
As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for PR, which was broadcast live to the world from our studio in London.
Taking home the top prize, the Grand Prix, is Hope&Glory for its ‘The Last Photo’ campaign for Campaign Against Living Miserably (Calm).
Supporting Calm, Adam&EveDDB and ITV, it helped create a photography exhibition on London’s Southbank – a poignant outdoor gallery displaying smiling photos taken in the last days of 50 people’s lives in the UK.
Unveiled by Strictly Come Dancing’s Shirley Ballas, whose brother’s photo features in the campaign, along with reality TV stars and Calm ambassadors Jamie Laing and Amber Gill, it showed the stark and often misunderstood aspects of suicidal behavior, sending the message that suicide doesn’t always look suicidal. Aiming to equip the nation with the tools they need to help prevent suicide, it combats the stark reality that although 125 people a week die by suicide in the UK, as many as 61% would struggle to tell if someone they knew felt suicidal.
Announcing the story with commissioned research, talent interviews, photography, influencer and social support that created a wave of awareness, Hope&Glory landed blanket national coverage, with stand-out pieces across The Independent, The Metro, The Daily Mirror, The Daily Express and The Telegraph in print. It also generated a raft of regionals and consumer media, including The Evening Standard, Cosmo, Grazia and Joe.com the likes of and broadcasts, including a segment on This Morning followed by the Calm advert.
Every piece of coverage, content and image caption directed people to Calm’s website, compelling people to talk more openly or seek out support via the helpline and front-line care.
[embedded content]
The recipient of the Chair’s Award, meanwhile, as chosen by head judges Elaine Wong of Comcast and John Mayne of Dentsu, Ogilvy UK for its work with Dove.
The Unilever-owned brand, after more than two decades of campaigning, is well known by the public as a champion of real beauty. Its mission is to redefine beauty standards and help everyone experience beauty and body image positively.
Social media has had face-altering augmented reality filters since 2015 and most of them are harmless. With the advent of generative AI, however, the Bold Glamour filter took augmentation dramatically and dangerously forward. It even worked with a hand in front of a user’s face, making it impossible to tell if someone was using the filter.
This unlocked the creative idea for Ogilvy. The only way for a filter not to distort your face was for it to not ‘see’ your face, so it asked people to turn their backs.
The ‘Turn Your Back’ campaign used a rapid response, multi-channel media strategy to turn the tide against the harmful Bold Glamour TikTok filter.
Within 72 hours of the Bold Glamour filter trending, Dove activated 68 influencers, including actor Gabrielle Union, who took the campaign to The Oscars, turning her back on the red carpet.
The campaign reached over 1 billion in earned media and led to a leading influencer agency publicly condemning the ‘Bold Glamour’ filter.
Earned media also helped deliver an increase in brand consideration and purchase intent in the UK and US.
[embedded content]
Wong and Mayne were joined on the judging panel this year by senior marketers from top brands, including United Airlines, Lego, Danone and Ikea.
Among the other big winners of the night are Golin for its work with Premier Inn, Frank PR for its work with Weetabix and Weber Shandwick for its work with eBay.
You can read the full list of winners below and read the stories behind the winning work over on our Case Studies hub.
Grand Prix: Hope&Glory for Calm
Chair Award: Ogilvy UK for Dove Unilever
Consumer Goods: The Romans for Dove
Crisis: Bospar for San Francisco Pride
Media and Entertainment: Weber Shandwick for eBay UK
Content: Golin for Premier Inn
Events or Live Activations: Hope&Glory for Calm
Storytelling: The Romans for Dove
Retail: Hope&Glory for Ikea and Shelter
Social Influencers: The Romans for Estrid
Small Budget: Frank PR for Weetabix
Media Relations: Hope&Glory for Calm and Tin Man for Virgin Atlantic
Automotive: Kindred for ZenAuto
B2B: Ogilvy UK for Insmarsat
Innovation: Fanclub for Emma
Integrated: Hope&Glory for Calm
Social Media: Ogilvy UK for Dove Unilever
Launch or Relaunch: WongDoody for Both&
Not-For-Profit, Charity and Government: Hope&Glory for Calm
International: The Lego Group & Golin for The Lego Group
Sponsorship or Brand Partnership: Cartwheel and Co Marketing for NBCUniversal Media
Public Affairs: Brands2Life for Pragmatic
PR For Good: Hope&Glory for Calm
Food and Drink: Ogilvy UK for Hellmann’s
Consumer Services: The Romans for Livi UK
Healthcare and Pharma: Thunder11 for Northwell Health
Data and Insights: Daniel J Edelman for Haleon
Travel, Leisure and Sport: The Romans for Wiggle x Adidas
Leader of the Year: Amy Irvine, Digitaloft
Brand/In-House Team of the Year: The Global Lego Retail PR team
Agency Team of the Year: Brands2Life
The Drum Awards for PR took place at The Drum Labs, our very own bar, event and film studio in central London. You can rewatch all of our Awards shows so far over on The Drum TV.
One&Only Mandarina is an ultra-luxury beachfront resort sanctuary located in Mexico’s Riviera Nayarit coastline, designed by Studio Rick Joy. Rare is the combination of an exceptionally well-designed property matched by breathtaking surrounding vistas in equal measure. Much of this integration was by design, with the resort working alongside botany experts in preserving the natural habitat.
The entrance features an ancient Higuera tree and an open-air space centered around a reflective black pool. Furnishings include woven settees and rocking chairs made of local woods, enhancing the connection with nature. Guests are welcomed by the sound of a custom-made bronze gong, crafted by the Mexico-based Grez family, renowned for their work in cathedrals across Mexico.
The property encompasses 33 hectares situated along untouched coastal cliffs among a lush rainforest. The all-villa resort boasts 105 luxurious, standalone Treehouses and Villas facing the ocean, all strategically perched on the cliffside amidst the trees. These units emphasize indoor-outdoor living, featuring private pools, terraces, and expansive bathrooms. The materials used – such as clay, wood, and stone – are indigenous to the region, reflecting the local Cora and Huichol cultures.
The Treehouses exhibit a consistent use of Cumaru wood, while the Cliff Villas have concrete floors and high ceilings. Each villa’s bathroom offers unique experiences, such as outdoor showers or soaking tubs, integrating the surrounding jungle or ocean views. Other notable features include outdoor fire pits and side tables by Peca, adding to the resort’s emphasis on natural materials and textures.
Photography by Rupert Peace/One&Only Mandarina.
Leo Lei translates his passion for minimalism into his daily-updated blog Leibal. In addition, you can find uniquely designed minimalist objects and furniture at the Leibal Store.
By Admin in Art World News
“T E G E L,” sound sculpture based on biodata. All images © Love Hultén, shared with permission
Whether ocean-themed, compact with a slide-out keyboard, or installed vertically on the wall, Love Hultén’s elaborate custom synthesizers (previously) are one-of-a-kind. Combining a love for woodworking and sound art, the Gothenburg, Sweden-based artist and designer merges electronic elements with a wide range of console designs evocative of early computers and mid-century industrial control systems. Incorporating playful elements from video games or aesthetic themes—”C O U S T E A U” features oxygen tank details and a custom MIDI crab—Hultén activates each sculptural instrument into original audio-visual experiences.
Explore many more of Hultén’s musical creations on his website and Instagram.
“C O U S T E A U,” ocean-themed setup including JU06-A, Reface CP, V256, Oceans 11, and a custom mechanical MIDI crab
Detail of “C O U S T E A U”
“W A L L S Y N T H,” Waldorf String Machine, Waldorf Blofeld, C&G Video Scope, Hologram Microcosm, Tape Echo, Waldorf Pulse 2, Strymon BigSky, Korg SQ-64, Korg Minilogue XD, Erica Synths Matrix Mixer, Arturia MiniFreak, and a custom MIDI patchbay
“O S M O S E,” custom-made Osmose synth with stereo looper and tape echo
“A T O M – I C,” Syntrx2, LXR-02 and Fusion Delay from Erica Synths, Moog Theremini, Arturia Keystep, T-Rex Replicator, and Befaco Spring Reverb
Detail of “A T O M – I C”
“C O S M,” Mother-32, TR-08, Microcosm and a pull-out keybed
Detail of “C O S M”
Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article Love Hultén Merges Audio-Visual Experiences with Mid-Century Aesthetics in His Elaborate Synthesizers appeared first on Colossal.
By Admin in Photography
Copyright 2023 BBC. All rights reserved. The BBC is not responsible for the content of external sites. Read about our approach to external linking.
Beta Terms By using the Beta Site, you agree that such use is at your own risk and you know that the Beta Site may include known or unknown bugs or errors, that we have no obligation to make this Beta Site available with or without charge for any period of time, nor to make it available at all, and that nothing in these Beta Terms or your use of the Beta Site creates any employment relationship between you and us. The Beta Site is provided on an “as is” and “as available” basis and we make no warranty to you of any kind, express or implied.
In case of conflict between these Beta Terms and the BBC Terms of Use these Beta Terms shall prevail.
Milwaukee Art Museum announces new Herzfeld Center for Photography show
Wondering what’s the importance of PDF editing software for photographers? Hop inside this guide to find out!
The loon traveled from Los Angeles to its permanent home in the Twin Cities.
A new beetle species has been named to honor a fellow Husker, bridging the worlds of academia and wildlife conservation.
Silversea, a premier brand in experiential luxury and expedition travel, recently concluded the inaugural season of its first Nova-class ship, Silver Nova,
Silversea, a premier brand in experiential luxury and expedition travel, recently concluded the inaugural season of its first Nova-class ship, Silver Nova,
The Desert Foothills Land Trust (DFLT) is proud to announce a special presentation event featuring acclaimed botanical photographer Jimmy Fike on Saturday, Oct. 12 at 6:30 p.m. at the Sanderson