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All of the winners from The Drum Awards for PR 2023

All of the winners from The Drum Awards for PR 2023

Hope&Glory took the Grand Prix for its work with Campaign Against Living Miserably, while Ogilvy UK received the Chair’s Award for its work with Unilever’s Dove brand.

As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for PR, which was broadcast live to the world from our studio in London.

Taking home the top prize, the Grand Prix, is Hope&Glory for its ‘The Last Photo’ campaign for Campaign Against Living Miserably (Calm).

Supporting Calm, Adam&EveDDB and ITV, it helped create a photography exhibition on London’s Southbank – a poignant outdoor gallery displaying smiling photos taken in the last days of 50 people’s lives in the UK.

Unveiled by Strictly Come Dancing’s Shirley Ballas, whose brother’s photo features in the campaign, along with reality TV stars and Calm ambassadors Jamie Laing and Amber Gill, it showed the stark and often misunderstood aspects of suicidal behavior, sending the message that suicide doesn’t always look suicidal. Aiming to equip the nation with the tools they need to help prevent suicide, it combats the stark reality that although 125 people a week die by suicide in the UK, as many as 61% would struggle to tell if someone they knew felt suicidal.

Announcing the story with commissioned research, talent interviews, photography, influencer and social support that created a wave of awareness, Hope&Glory landed blanket national coverage, with stand-out pieces across The Independent, The Metro, The Daily Mirror, The Daily Express and The Telegraph in print. It also generated a raft of regionals and consumer media, including The Evening Standard, Cosmo, Grazia and Joe.com the likes of and broadcasts, including a segment on This Morning followed by the Calm advert.

Every piece of coverage, content and image caption directed people to Calm’s website, compelling people to talk more openly or seek out support via the helpline and front-line care.

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The recipient of the Chair’s Award, meanwhile, as chosen by head judges Elaine Wong of Comcast and John Mayne of Dentsu, Ogilvy UK for its work with Dove.

The Unilever-owned brand, after more than two decades of campaigning, is well known by the public as a champion of real beauty. Its mission is to redefine beauty standards and help everyone experience beauty and body image positively.

Social media has had face-altering augmented reality filters since 2015 and most of them are harmless. With the advent of generative AI, however, the Bold Glamour filter took augmentation dramatically and dangerously forward. It even worked with a hand in front of a user’s face, making it impossible to tell if someone was using the filter.

This unlocked the creative idea for Ogilvy. The only way for a filter not to distort your face was for it to not ‘see’ your face, so it asked people to turn their backs.

The ‘Turn Your Back’ campaign used a rapid response, multi-channel media strategy to turn the tide against the harmful Bold Glamour TikTok filter.

Within 72 hours of the Bold Glamour filter trending, Dove activated 68 influencers, including actor Gabrielle Union, who took the campaign to The Oscars, turning her back on the red carpet.

The campaign reached over 1 billion in earned media and led to a leading influencer agency publicly condemning the ‘Bold Glamour’ filter.

Earned media also helped deliver an increase in brand consideration and purchase intent in the UK and US.

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Wong and Mayne were joined on the judging panel this year by senior marketers from top brands, including United Airlines, Lego, Danone and Ikea.

Among the other big winners of the night are Golin for its work with Premier Inn, Frank PR for its work with Weetabix and Weber Shandwick for its work with eBay.

You can read the full list of winners below and read the stories behind the winning work over on our Case Studies hub.

  • Grand Prix: Hope&Glory for Calm

  • Chair Award: Ogilvy UK for Dove Unilever

  • Consumer Goods: The Romans for Dove

  • Crisis: Bospar for San Francisco Pride

  • Media and Entertainment: Weber Shandwick for eBay UK

  • Content: Golin for Premier Inn

  • Events or Live Activations: Hope&Glory for Calm

  • Storytelling: The Romans for Dove

  • Retail: Hope&Glory for Ikea and Shelter

  • Social Influencers: The Romans for Estrid

  • Small Budget: Frank PR for Weetabix

  • Media Relations: Hope&Glory for Calm and Tin Man for Virgin Atlantic

  • Automotive: Kindred for ZenAuto

  • B2B: Ogilvy UK for Insmarsat

  • Innovation: Fanclub for Emma

  • Integrated: Hope&Glory for Calm

  • Social Media: Ogilvy UK for Dove Unilever

  • Launch or Relaunch: WongDoody for Both&

  • Not-For-Profit, Charity and Government: Hope&Glory for Calm

  • International: The Lego Group & Golin for The Lego Group

  • Sponsorship or Brand Partnership: Cartwheel and Co Marketing for NBCUniversal Media

  • Public Affairs: Brands2Life for Pragmatic

  • PR For Good: Hope&Glory for Calm

  • Food and Drink: Ogilvy UK for Hellmann’s

  • Consumer Services: The Romans for Livi UK

  • Healthcare and Pharma: Thunder11 for Northwell Health

  • Data and Insights: Daniel J Edelman for Haleon

  • Travel, Leisure and Sport: The Romans for Wiggle x Adidas

  • Leader of the Year: Amy Irvine, Digitaloft

  • Brand/In-House Team of the Year: The Global Lego Retail PR team

  • Agency Team of the Year: Brands2Life

The Drum Awards for PR took place at The Drum Labs, our very own bar, event and film studio in central London. You can rewatch all of our Awards shows so far over on The Drum TV.

A Mexican Luxury Resort With Modern Treehouses for Rooms

A Mexican Luxury Resort With Modern Treehouses for Rooms

One&Only Mandarina is an ultra-luxury beachfront resort sanctuary located in Mexico’s Riviera Nayarit coastline, designed by Studio Rick Joy. Rare is the combination of an exceptionally well-designed property matched by breathtaking surrounding vistas in equal measure. Much of this integration was by design, with the resort working alongside botany experts in preserving the natural habitat.

The entrance features an ancient Higuera tree and an open-air space centered around a reflective black pool. Furnishings include woven settees and rocking chairs made of local woods, enhancing the connection with nature. Guests are welcomed by the sound of a custom-made bronze gong, crafted by the Mexico-based Grez family, renowned for their work in cathedrals across Mexico.

The property encompasses 33 hectares situated along untouched coastal cliffs among a lush rainforest. The all-villa resort boasts 105 luxurious, standalone Treehouses and Villas facing the ocean, all strategically perched on the cliffside amidst the trees. These units emphasize indoor-outdoor living, featuring private pools, terraces, and expansive bathrooms. The materials used – such as clay, wood, and stone – are indigenous to the region, reflecting the local Cora and Huichol cultures.

The Treehouses exhibit a consistent use of Cumaru wood, while the Cliff Villas have concrete floors and high ceilings. Each villa’s bathroom offers unique experiences, such as outdoor showers or soaking tubs, integrating the surrounding jungle or ocean views. Other notable features include outdoor fire pits and side tables by Peca, adding to the resort’s emphasis on natural materials and textures.

Drone shot of infinity pool cantilevered over cliff

The resort's infinity pool, blending seamlessly with the ocean horizon

Side view of the floating Treehouses within jungle

An open-air, outdoor living space at One&Only Mandarina, centered around a black reflective pool

A luxury suite's living area at One&Only Mandarina

A luxury suite's living area at One&Only Mandarina

An open-air, outdoor living space at One&Only Mandarina, centered around a black reflective pool

A luxury suite's living area at One&Only Mandarina

A luxurious bedroom in a Treehouse, with a king-size bed

A luxury suite's living area at One&Only Mandarina

A luxury suite's living area at One&Only Mandarina

One&Only Mandarina residences master bedroom

An elegantly designed bathroom in a Cliff Villa

An aerial view of the resort

The resort's spa nestled in the rainforest

An elegantly designed bathroom in a Cliff Villa

The Carao restaurant at One&Only Mandarina

The Carao restaurant at One&Only Mandarina

Private pool within residences

Photography by Rupert Peace/One&Only Mandarina.

Leo Lei translates his passion for minimalism into his daily-updated blog Leibal. In addition, you can find uniquely designed minimalist objects and furniture at the Leibal Store.

Love Hultén Merges Audio-Visual Experiences with Mid-Century Aesthetics in His Elaborate Synthesizers

Love Hultén Merges Audio-Visual Experiences with Mid-Century Aesthetics in His Elaborate Synthesizers

“T E G E L,” sound sculpture based on biodata. All images © Love Hultén, shared with permission

Whether ocean-themed, compact with a slide-out keyboard, or installed vertically on the wall, Love Hultén’s elaborate custom synthesizers (previously) are one-of-a-kind. Combining a love for woodworking and sound art, the Gothenburg, Sweden-based artist and designer merges electronic elements with a wide range of console designs evocative of early computers and mid-century industrial control systems. Incorporating playful elements from video games or aesthetic themes—”C O U S T E A U” features oxygen tank details and a custom MIDI crab—Hultén activates each sculptural instrument into original audio-visual experiences.

Explore many more of Hultén’s musical creations on his website and Instagram.

 

“C O U S T E A U,” ocean-themed setup including JU06-A, Reface CP, V256, Oceans 11, and a custom mechanical MIDI crab

Detail of “C O U S T E A U”

A unique synthesizer with white panels and wood frame that is installed vertically on a wall.

“W A L L S Y N T H,” Waldorf String Machine, Waldorf Blofeld, C&G Video Scope, Hologram Microcosm, Tape Echo, Waldorf Pulse 2, Strymon BigSky, Korg SQ-64, Korg Minilogue XD, Erica Synths Matrix Mixer, Arturia MiniFreak, and a custom MIDI patchbay

A unique synthesizer with silver piano-style keys and simple wooden console.

“O S M O S E,” custom-made Osmose synth with stereo looper and tape echo

A unique synthesizer with a green and brown console reminiscent of industrial electronic systems, complete with colorful digital screens and antennae.

“A T O M – I C,” Syntrx2, LXR-02 and Fusion Delay from Erica Synths, Moog Theremini, Arturia Keystep, T-Rex Replicator, and Befaco Spring Reverb

Detail of a green and brown synthesizer, showing various knobs and dials.

Detail of “A T O M – I C”

A synthesizer with a small keyboard, cream base, and wooden frame.

“C O S M,” Mother-32, TR-08, Microcosm and a pull-out keybed

Detail of knobs and buttons on a synthesizer.

Detail of “C O S M”

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article Love Hultén Merges Audio-Visual Experiences with Mid-Century Aesthetics in His Elaborate Synthesizers appeared first on Colossal.

Arts University Plymouth student wins top photography award

Arts University Plymouth student wins top photography award

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