About

Posts by :

The Gerety Awards announces 2024 Grand Jury

The Gerety Awards announces 2024 Grand Jury

Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the award. More than 40 different countries will be represented in the jury, which will be announced soon.

Says Lucía Ongay, co-founder, Gerety: “Gerety brings together another incredible list of judges from all around the globe to look at work from a powerful perspective.” explained Co-Founder . “The only judging criteria at Gerety is originality of the creative ideas and the quality of their executions. We cannot wait to award again the best campaigns.”

The 2024 Grand jury includes:

Yaa Boateng, Managing Director & Chief Creative Officer, The Storytellers Co Ghana
Delna Sethna, Chief Creative Officer, Ogilvy Africa Kenya
Ayodotun Rotimi-Akinfenwa, Global Head of Communications, Lifestyle Hues Nigeria
Donna Tobin, Global Chief Marketing & Communications Officer, DDB Worldwide USA
Enas Rashwan, Founder & President, Cairo Ad School Egypt
Roisin Keown, Founder + ECD, Buildbrill Ireland
Zsofi Szabo, Head of Research Department, Lounge Group Hungary
Eva Wallmark, Senior Art Director and Partner, Åkestam Holst NoA Sweden
Francesca Nepote, Art Director Supervisor, DDB Italy Italy
Laura Maness, Global CEO, GREY USA
Rachel Manchu Motloung, Senior Marketing Manager, Nedbank South Africa
Karolina Galacz, Executive Creative Director, VML Hungary
Tista Sen, CEO & CCO, Lady Finger India
Rvisra Chirativath, Chief Marketing Officer, Central and Robinson Thailand
Nonthaporn Ketmanee, Creative Director, Leo Burnett Thailand
Olivia Ross-Wilson, Chief Communications Officer, Volvo Cars Sweden
Susan Young, EVP, Global Executive Creative Director, McCann New York USA
Neena Felizzi Gatdula, Partner, Creative/ Concept and Art, Make it Happener Vietnam
Laura Tohtua, Creative Director, Hasan & Partners Finland
Julia Dovlatova, ECD, VML PRAGUE, WPP at CP EMEA Czech Republic
Nikola Hrbkova, Head of International Advertising, ŠKODA Auto Marketing Czech Republic
Lisa Ström, Head of Planning and Strategy, Prime Weber Shandwick Sweden
Charu Menon, Managing Director & Executive Producer, Heckler TV Singapore
Ana Rocha, Executive Creative Director, VML Cape Town South Africa
Miriam  Plon Sauer, Executive Strategy Director (EMEA), AKQA Denmark
Selonica Perumal, CEO, Shift Integrated Sri Lanka
Chanikarn Sitthiaree, Creative Director, BBDO Thailand Thailand
Ioana Gorganeanu, Head of Marketing and Communications, West High Growth European Markets (Romania, Croatia, Israel and The Balkans) Mastercard Romania
Collette Douaihy, Global Chief Creative Officer, Dentsu Health USA
Ana Noriega, Chief Creative Officer, FCB México Mexico
Koh Hwee Peng, Co Founder & Creative Partner, BLAK LABS Singapore
Luminitza Lopez Lozano, Creative Agency Partnerships Manager, TikTok Mexico
Andrea Corvetto, Digital & Innovation Manager, Fahrenheit DDB Peru
Kat Gomez-Limchoc, Executive Creative Director, Blackpencil Manila of the Leo Burnett Group Manila, Lead Culture Officer, Publicis Groupe Philippines
Joanne Theseira, Chief Executive Officer, Publicis Communications Singapore
Doerte Spengler-Ahrens, CCO, Jung von Matt SAGA, Germany
Marianne Admardatine, CEO, Hill and Knowlton INDONESIA Asia Head and Director for Innovation +Creativity Hub Indonesia
Janne Espevalen, Client Director and Partner, Anorak/NoA, Norway
Paula Nadal, Global Chief Strategy Officer, Ideal Brazil
Joanna Monteiro, CCO, Publicis Canada
Nancy Crimi-Lamanna, Chief Creative Officer, FCB Canada
Dani Ribeiro, CCO, WMCCann Brazil
Golda Roldan, CEO, VML, Philippines
Amani Duncan, CEO | Advisor & Board Member | Storyteller USA
Aylin Kanpak Gjerløff, Senior Planner/ Partner, &Co Denmark
Karen Blackett OBE, WPP UK President UK
Kate Bayona-Garcia, CEO, Publicis Groupe Vietnam
Teodora Ionica, Group Creative Director, Saatchi & Saatchi Romania
Valerie Madon, Chief Creative Officer, McCann Worldgroup Asia Pacific Singapore
Beatriz Torres Marin, Head of Creative Content, ALMA DDB USA
Jen Speirs, Chief Creative Officer, Droga5 Dublin Ireland
Pum Lefebure, co-founder and Chief Creative Officer, Design Amy USA
Beáta Stumpf, Strategic Director, White Rabbit, Hungary

2024 will see the Gerety Awards hold judging sessions in 15 locations and judges for the executive jury will be announced in the new year.

As well as defining the shortlist, the executive jury sessions each select the agency and production company of the year from their country. This is chosen from the entrants of the Portfolio Cut.

The 2024 Gerety Awards will open for entries and announce the full jury in January.

Entrants are invited to learn more about the Grand jury and download the 2024 entry kit at www.geretyawards.com

Feminist photography and emotive still-life paintings

Feminist photography and emotive still-life paintings

Kalman and Weston speak to the crowd in the Alexander Gallery. Photo by Gabriel Lucich

By Gabriel Lucich

The Art Department has debuted a multifaceted new showing from two local artists at the Alexander Gallery on the Oregon City campus.

Grace Weston is a photographic artist that explores cultural and feminist ideas through her work. She plays with archetypal figures in the form of cultural images, texture and light to create images that are evocative of earlier ideas and artforms. 

Rachel Kalman’s richly textured paintings are both modern in subject matter and technique, while also anchored firmly in the classical romanticism of the Baroque Era and Dutch Masters.

On Nov. 16, artists Weston and Kalman came to talk to students and community members about their art and the exhibit, “Menagerie.” 

Weston does explore many ideas, but in reality, she plays with and takes photographs of dolls. 

“The dolls can be somewhat limiting, as they have expressions of their own,” said Weston. “I’m starting to look into removing all paint from their faces, and painting them myself using watercolor pencils. I’d love to get to the point where I can change all their expressions. I’m not a Photoshop person, I’m really very hands-on. The images aren’t composited, everything is done in camera, but I will clean things up.”

Her subjects don’t talk back, get hungry or tired. There’s no drama involved,  other than what she imbues them with. Her take on Michelangelo’s The Creation of Adam is titled, “Divine Intervention,” and shows a female deity surrounded by infants handing a bald “Adam,” a stack of condoms, as if to say, “You’re alive, now be responsible with what you’ve been given.” 

“This particular series that I’m presenting here is a feminist series,” she said. “I’ve been doing a lot of reading on women’s art. This series is restaging or reconceptualizing older stories, even the Bible story and the creation myth. I wanted to flip those stories.” 

Weston’s work conjures a lot of different feelings from different viewers.

 Kalman’s work also requires some explanation.

“I think that to a lot of newer, fledgling painters, the Baroque Era has a lot to offer, mostly because it’s so glitzy and glamorous. There’s so much overconsumption that’s present in the images coming out of Europe in the 15th and 16th centuries. That defined a lot of my aesthetic preference,” Kalman said. 

“ The fruits and flowers are all allegorical. Everything has its place. I can become quite obsessive about what things mean and why they are placed in certain locations in my paintings. In the Dutch still-lifes, there’s this almost nefarious underbelly with gorgeous yummy surfaces and that’s actually reflective of something wrong……like there’s a little bit of decomposition involved.”

“When composing an image, it is very dependent on what I have in my studio and what is feeling most relevant to me at the time. Sometimes that is something that happened to me personally, or it might be a larger geopolitical event or environmental disaster,” Kalman said. 

It is easy to see, when looking at her paintings, that she has many influences, and that the subjects and ideas in her still-lifes are pulled from everywhere. One of the paintings on display was inspired by the California fire season.

“I made sure there was plenty of greenery, the plants present in the painting were Eucalyptus boughs, an introduced and invasive species in California so oily that it explodes when it catches fire,” said Kalman, describing the subject matter in her painting “Kincade,” on display in the gallery.

Students and faculty alike had much to say about the new exhibition.

“I really like seeing their craft and how they simulate depth in the art,” said Mitchell Horn, 22, an art student here at the college.

“Phenomenal,” said CCC President Tim Cook, who was also on hand for the artist’s presentation. “I love the contrast between the artists and their unique take on art history.” 

The CCC Art Department curates several of these exhibits a year. Generally each with a corresponding artist talk. Each is interesting, and the selections are widely varied. If you haven’t visited the Alexander Gallery before, you owe it to yourself to stop in and view these carefully chosen works of art.

The Alexander Gallery is located on the first floor of the Niemeyer Center, at the CCC Oregon City campus.

Non-fungible Token (NFT) Market size is set to grow by USD 113.93 billion from 2022-2027 | The increasing demand for digital art to drive the market growth

Non-fungible Token (NFT) Market size is set to grow by USD 113.93 billion from 2022-2027 | The increasing demand for digital art to drive the market growth

NEW YORK, Nov. 29, 2023 /PRNewswire/ — The Non-Fungible Token (NFT) market size is estimated to grow by USD 113.93 billion from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 35.02% during the forecast period. The increasing demand for digital art significantly drives market growth, characterized by computer-generated visual content. Globally, Non-Fungible Tokens (NFTs) have increased in the digital art realm, facilitated through online platforms and social media. NFTs serve as links between digital artworks and tokens, allowing artists or owners to set prices and certify ownership through unique keys. Artists can offer limited edition NFTs or create new variations, enabling increased sales and boosting market growth during the forecasted period. For more insights on the historic (2017 to 2021) and forecast market size (2023 to 2027)  buy the report

Non-fungible Token (NFT) Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on Application (Collectibles, Sports, Arts, and Others), End-user (Personal and Commercial), and Geography (APAC, North America, South America, Europe, and Middle East and Africa). 

  • Significant market share growth is anticipated in the collectibles segment during the forecast period. NFT collectibles, limited or rare tokens minted on the blockchain, are unique and non-interchangeable. Companies like Funko Inc., Foundation, and Makerspace offer platforms for buying and selling these exclusive NFT collectibles, fueling segment growth due to the increasing global demand for digital assets.

Geography Overview
By geography, the global Non-fungible Token (NFT) Market is segmented into APAC, North America, South America, Europe, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the Non-fungible Token (NFT) Market.

  • APAC is anticipated to hold 39% of the global market share. The NFT market in APAC anticipates growth driven by increasing demand for digital assets in nations like Singapore, China, South Korea, the Philippines, and Japan. Notably, Korean retail channels are entering the NFT sector, with CJ OliveNetworks Co. Ltd partnering with Galaxia Metaverse to sell NFT artworks, including the recent auction of Cherry Blossom Ending by a local digital artist. Moreover, Lotte Home Shopping Inc. plans to launch an NFT marketplace in South Korea by April 2022. These advancements are poised to enhance the market reach of NFT products during the forecast period.

Insights on the market contribution of various segments including country and region wise, historic (2017 to 2021) and forecast market size (2023 to 2027) – Download a Sample Report

Non-fungible Token (NFT) Market – Market Dynamics

Leading trends influencing the market 

  • Emerging trend: Fractionalized NFTs divide ownership, enabling democratized access to NFTs, despite rising individual NFT prices.
  • Fractionalization allows broader participation and stable market activity, shielding overall prices from impact when one owner sells their share of the NFT.

Major challenges hindering the market growth

  • Major market challenges: Uncertainty in NFT demand and pricing hinges on the difficulty in value based on scarcity, uniqueness, buyer perception, and distribution channels.
  • Value fluctuations in NFTs are driven by buyer perception, making it challenging for sellers to anticipate buyers’ identities or the factors influencing their purchases.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021) and forecast period(2023 to 2027)- Request a sample report

What are the key data covered in this Non-fungible Token (NFT) Market report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the Non-fungible Token (NFT) Market between 2023 and 2027
  • Precise estimation of the size of the Non-fungible Token (NFT) Market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the Non-fungible Token (NFT) Market industry across APAC, North America, South America, Europe, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of Non-fungible Token (NFT) Market vendors

Related Reports:

Decentralized Finance Market: The Decentralized Finance (DeFi) Market size is estimated to grow at a CAGR of 40.32% between 2022 and 2027 and the size of the market is forecast to increase by USD 99,652 million.

Online Auction Market: The online auction market is estimated to grow at a CAGR of 11.35% between 2022 and 2027. The size of the market is forecast to increase by USD 2,506.13 million.

TOC

  1. Executive Summary
  2. Market Landscape
  3. Market Sizing
  4. Historic Market Size
  5. Five Forces Analysis
  6. Market Segmentation by Application
  7. Market Segmentation by End-User
  8. Customer Landscape
  9. Geographic Landscape
  10. Drivers, Challenges, and Trends
  11. Company Landscape
  12. Company Analysis
  13. Appendix

About US
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

Vital Photography Lessons I’ve Learned from Shooting Weddings |

Vital Photography Lessons I’ve Learned from Shooting Weddings |

For some very good reasons, I have decided to stop photographing weddings. There are many lessons I learned from the challenges of weddings that may be useful to all photographers.

Wedding Photography Is Not a Great Place to Start Professionally

Many photographers see weddings as a stepping stone into the world of professional photography. However, it’s possibly one of the hardest genres to do well. You need a wide range of skills in different genres, perfect camera control in each, an understanding of your system’s strengths and weaknesses, and the ability to create compelling images that, nonetheless, have your own style. If you get it wrong, you have ruined the most important day of two people’s lives.

I’ve seen a lot of wedding photographers come and go because their photography work was just not good enough or they didn’t have the personal wherewithal to meet the needs of the clients or run a business. Before asking for money from clients, you need to have your work assessed by another professional to find out if it is good enough – not by your Mom or partner, though; they will only say nice things.

Coping With Stressful Photoshoots

Many photographers find weddings stressful. All established and successful photographers worry that their images are not good enough. On top of that, there is the expectation that the photographer will deliver every shot that the happy couple expects. There’s also the nagging concern that you have the right amount of equipment and haven’t left anything behind.

Although those doubts cross my mind, I’ve learned not to let them bother me. I’ve been doing this long enough to realize what is expected. I know what equipment I need. I regularly practice with my cameras, so I know what their capabilities are too. Then, I have settings applied to custom modes, so the cameras are ready for any circumstance with a quick turn of the dial.

Talking of equipment, you won’t be the only person who is stressed. I always carry a couple of pocket packets of tissues with me. These are for mopping the face of a tearful child with a runny nose, the sweaty forehead of a middle-aged man, and happy mothers’, fathers’, grooms’, and brides’ tears. They are also useful for cleaning spilled wine. Handy hint: good quality tissues don’t break up when they get wet.

How Well Do You Know Your Camera?

Photography and operating equipment must become second nature, so you are not dithering on the day and stressed about whether you will get the shot. Can you put your finger on the menu button without looking? Do you remember how each of your custom modes is set? Do you know what shutter speeds freeze and blur dancers’ movements? What is the maximum ISO you are happy to shoot at? At ISO 25,600 how far from your camera can a face be before definition is lost when you apply Lightroom’s noise reduction?

Proper Prior Planning Prevents Poor Performance

That’s a polite version of an old military adage, and it applies to most things in life. Just turning up on the day is not the way to do a wedding. I meet with the couple and sometimes their families, and I usually do a pre-wedding shoot too. I have a contract that I go through and get the clients to sign, as well as a form for them to fill in that tells me what they expect. You get some unusual requests – more than once I’ve been asked for relatives’ partners to be stood at the edge of group shots so they are more easily removed from the picture after an anticipated break-up.

Four days in advance of a wedding, I check and prepare all my equipment. Four days is long enough for me to replace faulty equipment if necessary.

What if My Equipment Fails?

Many worry that the camera, lens, or memory cards will fail. That doesn’t bother me. I’ve never had camera equipment fail during an event, and I carry spares. However, other photographers have suffered disasters.

I don’t have empirical data to back up this anecdotal evidence, but I know of one brand popular with wedding photographers whose cameras fail regularly and worryingly often. I’ve also met a photographer who had both memory cards in the camera fail; he lost the entire wedding shoot. Using reliable equipment and backing up your photos as soon as possible is essential.

Protect Your Lenses

At a recent wedding, I was shooting on a gravel driveway in front of a stately home. A group of children decided it would be fun to kick the stones, so consequently, I quickly covered the front element of my lenses with my palms just in time as the grit bounced off the back of my hands. At a previous event, I had a child grab the front of my lens with sticky fingers. Another photographer I know had the front element of his new lens sprayed with hair lacquer. I know it is a contentious issue, but I recommend protecting the front of the lens with a good-quality UV filter. I use Urth Plus+ filters because I can’t see any difference in my photos between them being on or off the camera.

The Best-Laid Schemes of Mice and Men Gang Aft Agley

Things go wrong. Last year, I was shooting a wedding at an 80-acre country estate. The wedding chapel was a converted boathouse down by the river. I had agreed to meet the bride in the car park next to the stately home. An employee of the estate sat with me in a four-wheel drive utility vehicle, where he said we would see them arrive; he was going to drive the bridal party and me to the chapel.

After a long wait, I got a panicked phone call asking where I was. The limousine had bypassed the car park and, unadvisedly, driven down the steep dirt track to the wedding venue. I was taken there at speed. The wedding otherwise ran smoothly. So, always have a phone with you but remember to put it on Do Not Disturb before the ceremony starts.

Be Everybody’s Friend

When I shoot a wedding, I treat my clients and the wedding guests like friends that I want to help.

At a lot of weddings, there seems to be nobody coordinating the day. Often, the bride has organized everything. But on the big day, she has other things on her plate. So, sometimes I end up directing the event.

There are always little things that need to be sorted, and I find myself helping in different ways that are unrelated to photography. I have no objection to that, as it is in my interest to see the day pass by as painlessly as possible. I want the subjects of my photos to look happy and not stressed. Furthermore, a wedding day shoot can mean 11 or 12 hours of work, and there are big lulls between photography sessions that can become boring. Helping the wedding party breaks the monotony.

What Do I Do About Others With Cameras?

Other people like taking photos at weddings, especially group shots. I’ve seen some professional photographers deliberately get in the way of those doing that, but I do the opposite and invite others to take their snaps after I have taken mine. It doesn’t lessen my work, and I prefer to be seen as friendly and be remembered for future events.

To Be Continued

So you have done all the preparation and taken thousands of photos. So what comes next? The hard work! That follows in my next article.

Do you photograph weddings or events? Are you successful at it? Is it something you want to try? Is it something you attempted and gave up? Let’s hear your thoughts about the preparation and shooting the wedding in the comments.

Registration for 2024 Massachusetts Undergraduate Research Conference Opens Dec. 1

Registration for 2024 Massachusetts Undergraduate Research Conference Opens Dec. 1

Image

The MassURC 30th celebration logo

The annual Massachusetts Undergraduate Research Conference (MassURC) will open its online registration and submission system on Friday, Dec. 1 for undergraduate students looking to present their research, share knowledge and learn from fellow students from across the commonwealth. Marking a return to an in-person conference experience on the UMass Amherst campus for the first time since 2019, the one-day conference will take place Friday, April 19 at the Campus Center.

The MassURC, celebrating its 30th year, serves to broaden the understanding of research, showcasing investigations into more than 60 subject areas, including biochemistry, history, architecture, marketing, fine art and sociology. Going beyond observing, conference attendees have a chance to engage with undergraduate students and get an intimate look at the diverse and defining research conducted by Massachusetts students. 

The MassURC is supported by Commonwealth Honors College at the University of Massachusetts Amherst, the Massachusetts Department of Higher Education, the State Universities of Massachusetts Council of Presidents, and the Massachusetts Association of Community Colleges.

Students and faculty sponsors have until Feb. 23 to submit abstracts and proposals.  More information and important dates can be found on the MassURC website or by contacting Alice Feldman, MassURC conference coordinator, at conference@honors.umass.edu.