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Pernod Ricard’s CDO Shares His Best Marketing Tips

Pernod Ricard’s CDO Shares His Best Marketing Tips

In this episode of Brave Commerce, Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving landscape of the alcohol industry, shifts in consumer behavior and the impact of digital transformation.

Talking about the dynamic nature of marketing within the alcohol industry, Calloc’h highlights the expansion of marketing channels, with a focus on social media and the increasing trend of personalization. The rise of ecommerce and the utilization of data-driven tools have further revolutionized the marketing landscape, enabling almost real-time measurement of campaign performance and the ability to analyze the impact of various touchpoints.

The heart of this discussion centers around the impact of digital transformation on the industry. Calloc’h introduces the concept of marketing mix modeling and AI-powered tools that allow Pernod Ricard to measure the return on investment for different campaigns. This shift has led to more data-driven decision-making, changing the conversation between marketing, commercial and financial teams. The conversation also highlights how this new approach has not only influenced short-term sales, but also fostered discussions on brand building and innovation.

Calloc’h also explores the challenges of adapting to new digital platforms and emerging markets. He touches on the complexities of catering to different market dynamics, highlighting the potential of travel retail and its intersection with digital marketing.

Key Takeaways:

  • Measure ROI with AI-driven marketing mix tools for precise decision-making and team collaboration.
  • Balance data-driven tactics and creativity for agility in evolving digital landscapes.
  • Tailor strategies for each market, using lessons from experienced markets to guide new ones.

Philly native gives a special performance for William Edmondson exhibit

Philly native gives a special performance for William Edmondson exhibit
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In the early 20th century, sculptor William Edmondson was recognized as one of the most important Black American artists of his time. Since then, in-depth attention to his artwork and practice has been sporadic, with few museums devoting shows to his sculptures.

But today, bringing together more than 60 works by the artist, the Barnes exhibition “William Edmondson: A Monumental Vision,” on view in the Roberts Gallery, is the first major East Coast exhibition dedicated to the self-taught artist in decades.

Humans Bond with Animals and Nature in Adrian Arleo’s Poetic Ceramic Sculptures

Humans Bond with Animals and Nature in Adrian Arleo’s Poetic Ceramic Sculptures

“Internal” (2021), clay, glaze, wax encaustic, gold luster, and mixed media, 13 x 20 x 12.5 inches. All images © Adrian Arleo, shared with permission

Honeycomb faces, a hound with hands for fur, and the all-seeing eyes of a badger are just a few of the hybrid figures in Adrian Arleo’s striking sculptures. For four decades, the Missoula-based artist has explored poetic imagery that creates strong emotional bonds. “Often, there’s a suggestion of a vital interconnection between the human and non-human realms; the imagery arises from associations, concerns, and obsessions that are at once intimate and universal,” she says in a statement.

Working primarily in clay and porcelain, sometimes with the addition of encaustic, gold luster, and other materials, Arleo’s pieces reveal an interest in mythology and archetypes. She focuses on themes of change and transformation, both personal and in our environmental, social, and political realities. Each work harbors a story, like “Internal,” which references “the vastness of our internal space and experience.” She says:

The small figure that’s cradled in the woman’s hair has a surface coloration that references the night sky: a deep blue-black with gold flecks, like the cosmos. That references the beautiful frescoed chapel ceilings I’ve frequently seen in Italy, the blue with gold stars. The piece was made during the pandemic, and the isolation of that period created a kind of turning inward, since outward was so restricted.

 

A detail of a ceramic figure.

Detail of “Internal”

Ideas for Arleo’s pieces often arise from everyday observations. For example, one day she was watching her chickens and noticed the texture of their feathers, prompting her to imagine numerous hands overlapped in a caressing formation and to create a series experimenting with the motif. The symbolism of hands as the source of protection, communication, and creation provide a deep well of possible interpretations. In “Dog With Hands,” the creature might suggest the therapeutic way that dogs can calm us or indicate how well they are cared for and loved.

“Much of my work arises from a kind curiosity,” Arleo says. “I’ll observe something, either in nature, in a relationship, in an experience, and images start to form, and I feel compelled to see it take shape. That curiosity has stayed with me for most of my life and is really the essence of why I make work.”

Radius Gallery in Missoula will host a solo exhibition of Arleo’s work next summer, and she regularly teaches workshops. You can follow Instagram for updates, and find more work on her website.

 

A ceramic sculpture of a dog with fur of overlapping hands.

“Dog With Hands” (2007), clay and glaze, 20 x 34 x 14 inches

A detail of a ceramic sculpture of a dog with fur of overlapping hands.

Detail of “Dog With Hands”

Three ceramic cups with flowers and faces.

“Three Flora Cups” (2020), cast, altered, and sculpted porcelain, and glaze, each approximately 4 inches tall

A ceramic sculpture of a dog with flower vases on its back.

“Dog Tulipiere” (2021), porcelain and glaze, 8.5 x 10 x 5 inches

A ceramic sculpture of a sleeping figure whose face is made of honeycomb.

“Echo” (2020), clay, glaze, and wax encaustic, 15 x 13 x 6 inches

A ceramic sculpture of a badger with fur made of eyes.

“Persistence Badger” (2020), from ‘Awareness’ series, clay, glaze, and gold leaf, 9.5 x 22 x 11 inches

A detail of a ceramic sculpture of a badger with fur made of eyes.

Detail of “Persistence Badger”

A ceramic sculpture of a curled-up figure covered in overlapping hands.

“Embodiment II” (2005), clay and glaze, 6 x 11.5 x 11 inches

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article Humans Bond with Animals and Nature in Adrian Arleo’s Poetic Ceramic Sculptures appeared first on Colossal.

Katy Resident Respects Local Wildlife through Photography

Katy Resident Respects Local Wildlife through Photography

KATY MAGAZINE NEWS

August 22, 2023

By Natalie Cook Clark

Wildlife live among Katy residents and are seen everyday. A Katy resident captures local wildlife on camera.

All photos courtesy of David Tumino

David Tumino moved to Katy in 2004 when his neighborhood of Seven Meadows was a long way from being built.

Much Has Changed Since the Tuminos Moved to Katy

Katy Gaston was a 2-lane blacktop with ditches,” says Tumino. “Gaston quit at Legendary and there was no Seven Lakes HS, JH. No Bonnie Holland. No 1093 toll road.”

From the beginning of his family’s time in Katy they saw wildlife such as coyotes, raccoons, snakes, big green frogs, turtles, squirrels, alligators, nutria, rabbits, lots of migrating birds, lots of fish.

Wildlife sightings continued over the years even as the area around them developed. Tumino took his life-long passion for photography and turned the lens to capture these amazing critters that share our community.

Tumino’s passion for photography started as early as 1966 when he was inspired by a younger high school classmate.

“I purchased my first camera in 1968 from my Uncle George, who worked in a camera story in Queens, Woodhaven, NY,” says Tumino. That purchase was his high school graduation gift to himself.

He went on to be the yearbook photographer at the United States Air Force Academy. He has photographed kids sports, wedding, and various events over the years and finally turned to digital in 2005.

Katy Wildlife Gives Him Plenty to Photograph

But Tumino loves photographing nature and Katy gives him plenty to work with.

“What could be more inspirational than local wildlife?” asked Tumino. “They’re innocence, survival, diversity, and beauty. The bird traffic in Katy is also amazing.”

A Visiting Katy Bat

This last weekend they saw a new critter, a bat that took refuge from the heat under their umbrella.

“We went to raise the umbrellas and there he was at the crown,” says Tumino. “He moved around a bit while we were being nosey, but he didn’t seem afraid of us at all.

According to the Texas Parks and Wildlife, Bats are common in the greater Houston area and are great at pollinating and eating bugs.

Tumino continues to photograph Katy wildlife and enjoys it in his retirement.

“I love capturing life as it lives, as it struggles, as it survives,” says Tumnio. “Nothing is contrived…it’s all real.”

Learn more about local Katy wildlife.

MORE KATY MAGAZINE

Follow Katy Magazine on Facebook for more current news.


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Tesla Designed a Cardboard Cybertruck for Cats

Tesla Designed a Cardboard Cybertruck for Cats

The hype building up for the impending release of the Tesla Cybertruck is palpable amongst a specific demographic drawn to its literal multi-faceted design and EV performance. But consider ourselves more curious about this Cybertruck cat accessory inspired by electric truck’s angled bed first spotted by X/Tesla enthusiast, Sawyer Merritt.

Realized in corrugated cardboard and advertised to shoulder the vital task of offering cats a comfortable spot to “meet the cat’s nature and daily needs,” the Tesla Life pet bed is as an unexpected design as its source inspiration.

Tesla Cybertruck with its rear bed door open showing load capacity set on a sandy landscape.

For comparison, here’s the full-sized inspiration for the corrugated cardboard rendition of the Cybertruck for felines.

Beyond the angled design mimicking Tesla’s reductive angled design, the Cybertruck for cats is a typical corrugated cardboard box with thick folded sides and several layers of thickened moisture-proof corrugated paper. But as a longtime cat owner, questions do arise about the design’s purpose: is that middle “bed” really designed to allow cats to relieve themselves upon? Or is it a pad to lounge on and scratch to their heart’s content? We guess like the real truck, the Cybertruck corrugated cat litter box is multifunctional.

Front entrance view of the Tesla Life Cybertruck Cybertruck multifunctional corrugated cat litter box.

At 15lbs, it’s as hefty and over-engineered as the cold-rolled stainless steel truck counterpart. The product is currently available in China for 89 yuan, or just a little over $12 USD.

As any cat parent discovers in quick time, felines have an amusing affection to park themselves inside cardboard boxes and packaging. So it’s unsurprising one Cat Cybertruck customer has already extolled the design’s ability to attract their feline into the safe confines of their own Tesla.

Gregory Han is a Senior Editor at Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at gregoryhan.com.

A guide to finding your photography style: Part 10

A guide to finding your photography style: Part 10

This 10-part series on finding and refining your unique style has been a journey that requires not only technical skills but also a deep sense of self-trust and confidence. Trusting your intuition is a key aspect of developing a distinctive photographic style that reflects your artistic vision and voice. Exploring the significance of trusting your intuition and providing actionable steps to build confidence in your own photographic style is all part of the process.

Understanding intuition in photography

Intuition is often described as a gut feeling or a sense of knowing without conscious reasoning. In photography, your intuition is your artistic compass. It’s the inner voice guiding you toward subjects, compositions and techniques that resonate with your authentic self. Learning to trust this intuition is crucial in developing a style that is uniquely yours.

It also means ignoring the itty-bitty voice of self-doubt, it’s a fine line sometimes.

Embrace self-discovery

Developing confidence in your photographic style begins with understanding yourself as an artist. Take time to reflect on your interests, passions, values and what motivates you to pick up the camera. What stories do you want to tell? What emotions do you want to evoke? The answers to these questions will help you define your unique photographic voice.

Embrace self-discovery as an ongoing process, allowing yourself to evolve and adapt as your understanding of your artistic self deepens.

Emulate, then innovate

Learning from other photographers you admire can provide valuable insights into various techniques and approaches. Begin by emulating styles or techniques that resonate with you. As you practice and experiment, you’ll start to identify elements that align with your intuition and contribute to your own style.

The goal is not to imitate but to learn from the masters and then innovate by infusing your personal vision, experiences, and emotions into your work. Push the boundaries and make the art your own.

Embrace imperfections

Photography is a journey of growth, and mistakes are an inevitable part of that journey. Embrace imperfections and failures as valuable learning opportunities. Don’t be afraid to experiment and take risks; these experiences contribute to your growth as a photographer and shape your unique style. Remember that exceptional things can happen when you step out of your comfort zone.

Trusting your intuition also means accepting that not every photograph needs to be technically flawless. Sometimes, the most powerful images are the ones that capture raw emotions and authentic moments, over technical perfection.

Seek meaning, not approval

While positive feedback can be motivating, seeking validation from others can hinder your creative growth. Shift your focus from pleasing others to finding meaning and satisfaction in your work. When you create images that align with your intuition and resonate with your own emotions, you’re more likely to develop a style that is authentic and captivating.

Photography is a form of self-expression, and when you create from the heart, your confidence in your style will naturally grow. Your passion is seen through your work and can often resonate with others.

Embrace patience and evolution

Building confidence in your photographic style is a journey that requires patience. Developing a unique style takes time, practice, and a willingness to adapt and evolve. Don’t rush the process; allow yourself to explore, experiment, and refine your style gradually.

Embrace the evolution of your style, and trust that with each image you create, you’re getting closer to fully expressing your artistic intuition. This doesn’t mean you ever stop striving to learn to grow and evolve. Creative expression is always evolving. And remember, an easy journey is never promised.

Practice mindfulness in photography

Mindfulness—the practice of being fully present in the moment—can greatly enhance your photographic style. As you compose and capture images, pay attention to your instincts and emotions. Listen to your intuition as it guides you to frame a scene, adjust settings, or choose a focal point.

Mindfulness allows you to connect with your surroundings and emotions, resulting in photographs that are more genuine and aligned with your unique style. Being in the moment, allows you to fully enjoy the creative experience. Just snapping or the ‘spray & pray’ method isn’t particularly satisfying.

Trust your intuition

Trusting your intuition is an essential step in developing a confident and authentic photographic style. By understanding yourself as an artist, embracing self-discovery, learning from others while innovating, embracing imperfections, seeking meaning over approval, and practicing mindfulness, you can cultivate a style that reflects your inner artistic voice.

Remember that your photographic journey is personal and unique. Developing a distinctive style requires patience, self-compassion, and a deep belief in your creative instincts. So, trust your intuition, let your passion guide you, and watch your confidence in your photographic style flourish.

I hope you have enjoyed this series and got some valuable insight into developing and finding your own creative style. Happy shooting and refining your style!

In case you missed it:

2 Exciting Outdoor Artworks in New York This Summer

2 Exciting Outdoor Artworks in New York This Summer

Two must-visit sculptures have just debuted in New York City in equally incredible outdoor locations. Whether you’re visiting the city or a resident looking for a new reason to love where you live, plan your weekend around these epic free experiences.

Nicholas Galanin at Brooklyn Bridge Park

Nicholas Galanin, In every language there is Land / En cada lengua hay una Tierra, 2023

Nicholas Galanin’s 30-foot steel sculpture In every language there is Land / En cada lengua hay una Tierra is an engaging site-specific work at Brooklyn Bridge Park in Brooklyn, framed by two famous bridges and set against the full Manhattan skyline. Presented by Public Art Fund, four giant letters spell out “LAND” in an arrangement and font that references Robert Indiana’s famous “LOVE” design. Using the same material and height as the US-Mexico border wall, it’s an intense mix of emotions that ultimately finds openness and connection.

Nicholas Galanin, In every language there is Land / En cada lengua hay una Tierra, 2023 Photo: Nicholas Knight

Couple relaxes in shade of sculpture

Opening Event for Nicholas Galanin: In every language there is Land / En cada lengua hay una Tierra Photo: Asya Gorovits

This metal is not a “copy” of the border wall – it’s the actual material that would otherwise be in route to the wall’s construction right now. Given that provocative fact, the biggest surprise on my visit was that it felt significantly more joyous than dividing, more hopeful than polarizing. It’s about borders in general, and the demonstration of an optimistic alternative to how we view the land.

Nicholas Galanin, born in 1979, is a Lingít and Unangax̂ contemporary artist and member of the Sitka Tribe of Alaska. His work often speaks unapologetically to indigenous issues, but always with a certain whimsy and wonder that draws visitors to the work. Whether in a museum or within a park, art that aims to challenge our current beliefs must first draw you closer and tempt you to stay longer. Galanin is a master at using fun, beauty, joy, play, and curiosity in concert with heavier ideas.

Areal view of Nicholas Galanin's sculpture with Brooklyn Bridge in background

Nicholas Galanin, In every language there is Land / En cada lengua hay una Tierra, 2023 Photo: Nicholas Knight

Visitors view and sit within Galanin's sculpture

Nicholas Galanin, In every language there is Land / En cada lengua hay una Tierra, 2023

There’s a rush of exhilaration in first seeing this work against the backdrop of the Brooklyn Bridge (a pairing that somehow makes both landmarks feel even larger), and is a great conceptual pairing of “wall” and “bridge.”  Walking closer, it tempts you to walk around it and invites you to walk inside. Do it. The letters explode into a network of abstraction and shadow. On my recent visit, a young child gleefully discovered that they could walk through the middle of the “D” (after they left, I did it too). In other words, this material has been transformed to achieve the polar opposite of its original intention. Galanin isn’t asking you to pick a side, he’s inviting you to reconsider how we all divide ourselves through borders.

Perpendicular view of sculpture dissolves the text into abstract hallways

Nicholas Galanin, In every language there is Land / En cada lengua hay una Tierra, 2023 Photo: Nicholas Knight

View of looking up from inside the sculpture

Nicholas Galanin, In every language there is Land / En cada lengua hay una Tierra, 2023 Photo: Nicholas Knight

The title In every language there is Land / En cada lengua hay una Tierra is in two languages – neither of which are native to North America. The idea reminds us that these lines we’ve drawn aren’t natural or original or permanent as they cut across rivers, migratory routes of animals, and indigenous lands.

Nicholas Galanin, In every language there is Land / En cada lengua hay una Tierra, 2023 Photo: Nicholas Knight

Packed with complexity, emotion, and intelligence, the work is ultimately about connection.

I highly recommend this 2-minute video produced by Public Art Fund featuring a literal walk-through with Nicholas Galanin.

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What: Nicholas Galanin’s In every language there is Land / En cada lengua hay una Tierra
Where: Brooklyn Bridge Park, Empire Fulton Ferry Lawn, presented by Public Art Fund
When: May 16,2023 – March 10, 2024

Pamela Rosenkranz on the High Line

A pink tree centered above 10th Avenue on the High Line

Pamela Rosenkranz, Old Tree, 2023. A High Line Plinth commission

Meanwhile in Manhattan, a strange pink aura will catch your attention from 15 blocks away. Created by Swiss artist Pamela Rosenkranz, the sculpture Old Tree is the 3rd High Line Plinth commission, located directly over 10th Avenue at 30th Street.

The 25-foot-tall sculpture is composed of foam and resin over a steel armature, painted in bright pink and red that achieves an unbelievable level of florescence.

Pamela Rosenkranz, Old Tree, 2023. A High Line Plinth commission

Though its form resembles a tree from a distance, closer inspection reveals branches that have more in common with blood vessels in the human circulatory system. Even the “roots” grasp the pedestal like an animal more than a plant.

Network of artery-like branches seen up close.

Pamela Rosenkranz, Old Tree, 2023. A High Line Plinth commission

The blue sky through pink branches of Rosenkranz's sculpture

Pamela Rosenkranz, Old Tree, 2023. A High Line Plinth commission

This bizarre hybrid between human, plant, and object speaks to that same strange combination within the High Line itself – a crumbling elevated railroad track that has been transformed into a popular park, landscaped with native plants to Manhattan. It’s unnatural and natural, built and grown.  Like Nicholas Galanin’s work, the enduring resonance of the work comes from its challenge to reconsider our own viewpoints, combined with the creation of a joyous social spot and exciting visual appeal.

Pamela Rosenkranz, Old Tree, 2023. A High Line Plinth commission

View from the street of sculpture with traffic

Pamela Rosenkranz, Old Tree, 2023. A High Line Plinth commission

The video below, produced by High Line Art, includes some great clips of the sculpture’s fabrication at NatureMaker.

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What: Pamela Rosenkranz’s “Old Tree”
Where: The High Line – at 10th Avenue & 30th Street
When: May 2023 – Fall 2024

I’ve been a fan of both artists for years, and to see both of their work at this massive scale in a single weekend is a moment that cannot be missed. Both works are as beautiful as they are emotionally complex. They ignite conversation and re-consideration of the relationship of humans and nature that only lead to a greater appreciation of our environment – whether built or grown.

Best of all, both artworks are on view for several months and across multiple seasons. So when I revisit in the winter, will Nicholas Galanin’s In every language there is Land / En cada lengua hay una Tierra feel more brutal without the green of summer and laughter of nearby picnickers, or will the work feel even more open and transparent in the quiet? Will the bright pink of Pamela Rosenkranz’s Old Tree buzz EVEN louder against a fresh blanket of white snow?

The bottom line is – if you’re visiting New York, add these to your priority list. If you live in New York, see them this weekend and schedule a re-visit in winter. Though they’re both on view for a while, the time is too limited to delay, and too incredible to miss.

All images for Nicholas Galanin’s “In every language there is Land / En cada lengua hay una Tierra” are courtesy of the artist and Public Art Fund, NY. Photographed by Nicholas Knight or Asya Gorovits (noted in captions).

All images for Pamela Rosenkranz’s “Old Tree” 2023 were photographed by Timothy Scheneck. Courtesy of the High Line.

David Behringer visits over 200 galleries every month to uncover and share the most exciting contemporary art in New York today. Subscribe to his exclusive weekly newsletter at www.thetwopercent.com and learn about his private gallery tours. And be sure to check out his YouTube.