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An Artist Grappling With Mexico’s Cultural Legacy

An Artist Grappling With Mexico’s Cultural Legacy

In her first solo museum exhibition, the painter Lucía Vidales subverts a muralist’s canonical work.

Lucía Vidales didn’t intend to be a painter, at least not a traditional one. When she enrolled as an undergraduate at the National Institute of Fine Arts in her native Mexico City, she thought of painting as “conservative,” she says. At the time, the artist, now 37, was working mostly with garbage and other found objects, continuing a practice she had begun as a teenager living in Hong Kong, where she attended an international high school on a scholarship: “I didn’t want to relate my work to canvas or frames.”

That changed as she learned more about art history, especially the era of pintura virreinal (“viceregal painting”) that spanned Spanish colonization to Mexican independence. Vidales — who now resides in Monterrey, where she is an instructor at the University of Monterrey — says she became intrigued by the “tensions between Hispanic traditions in terms of technique, iconography and how they understood the world.” She began to wonder how her own work could relate to a cultural canon that, however fascinating, she says, “is so problematic and kind of foreign and violent.”

image
Ana Topoleanu

The question continues to motivate her practice. Next month, Vidales will open her first solo museum exhibition, at Guadalajara’s Museo Cabañas, home to 57 frescoes by the Mexican muralist José Clemente Orozco. Commissioned by the state of Jalisco in the 1930s, the Expressionist paintings depict themes of conquest, creation and modern industry. The most famous of them, “The Man of Fire” (1937-39), renders its subject in flames encircled by figures whose entwined limbs resemble both angels’ wings and the musculature of cadavers.

Vidales’s show, she says, is a response to what she characterizes as the masculinity of Orozco’s output. A series of paintings and ink and charcoal drawings, it explores what she describes as fire’s feminine potential, from its regenerative use in agriculture to its significance in social gatherings and pagan rituals. In her ink-and-acrylic painting “The Shape of Fire” (2023), she invokes the Greek myth of Prometheus with three amorphous figures whose red hues suggest fresh blood and flames. Like much of Vidales’s work, it’s both figurative and abstract. “For me, these are like witches, but I like the fact that you don’t know exactly what they are,” she says of the forms, adding, “It gives place for the painting to become something else.” When asked how her feelings about Orozco have evolved since she began working on her new show, she laughs. “I’m in a moment,” she says, “when I don’t really want to think about him anymore.”

Stylist’s assistant: Priscila Cano

Artisse Launches Groundbreaking AI-Powered Personalized Photography App

Artisse Launches Groundbreaking AI-Powered Personalized Photography App

NEW YORK, Aug. 14, 2023 /PRNewswire/ — Artisse, a pioneering force in artificial intelligence (AI) technology, today unveiled its groundbreaking personalized photography AI application. The app, set to launch globally in over 30 countries, empowers users to create perfect, highly personalized photos instantly and effortlessly, marking a transformative shift in the photography industry.

Artisse’s application is the world’s first AI-powered tool that empowers anyone to create perfect, highly personalized photos instantly and effortlessly. By leveraging AI technology, the app generates photos from text or visual prompts, offering users the freedom to create unique and unlimited personalized photos in any setting, posture, clothing, hairstyle or facial expression in a matter of minutes.

“Personal photos serve as life’s most cherished language – a universal way to foster connections and interactions, preserve moments, and express our perspective on life. Every day, we take more than 2.3 billion photos across the globe. Yet the process of capturing the perfect shot remains complex, time-consuming, and often outside the reach of most people,” said William Wu, CEO of Artisse. “Artisse is proud to lead the industry in integrating creativity and cutting-edge technology, enabling millions worldwide to create perfect photos effortlessly.”

Artisse, backed by a world-class team with a proven track record from leading consumer application and technology teams, is set to transform the way photos are created for social media. Artisse’s revolutionary technology complements and enhances the user experience on existing photo-centric social media platforms, such as Instagram and WeChat, providing a much-needed tool for the creation of unique, personalized photos.

The app launches globally from today.

About Artisse

Recognised by KPMG & HSBC as the #1 fastest growing startup in Hong Kong and #8 fastest in Asia (among 6400+ startups), Artisse Interactive is a leading technology focused AI and blockchain gaming company. The company’s consumer application launched in August 2023 to change the photography industry and empower users to create perfect, highly personalized photos instantly and effortlessly.

For more information, please visit artisse.ai or email info@artisse.ai.

Contact
William Wu 
[email protected] 

SOURCE Artisse

Mural project underway outside Merrimac school

Mural project underway outside Merrimac school

MERRIMAC — The public is welcome to stop by Dr. Frederick N. Sweetsir School at 104 Church St. this month to observe art being created before their eyes.

The nonprofit Pentucket Arts Foundation has hired local muralist Jenn Houle to design and install the final mural of its three-phased public art project, “Natural Restorations”.

The impetus for the project was sparked by a donation to the arts foundation from the Essex County Community Foundation during the COVID-19 lockdown.

Phase 1 was completed at the Groveland Water and Sewer Building in 2021 by West Newbury graphic artist Jen Pepper. It depicts a woodland landscape – complete with pine trees, a rabbit and deer – abutting the Merrimack River.

Phase 2 was installed last year on two exterior walls at West Newbury Food Mart by muralist Alexander Golob. Referencing American folk art through style and bold color choices, he created a piece that spoke to West Newbury’s character and agrarian history.

“It’s really wonderful how the magnificent artwork from both the Groveland and West Newbury murals have moved and inspired a community,” said foundation co-Chair Sue Stasiuk, who is overseeing the multiyear project.

Painted on an exterior wall at the front of the elementary school, the mural’s background will be large-scale silhouette paintings of native plants.

“Native plants offer the most sustainable habitat and food to local animals and invertebrates, having co-evolved with them over millennia, and are an important homegrown solution to help address the climate crisis,” notes the artist, who frequently uses her art to express thoughts on environmental issues.

With the plants serving as a background, Houle is painting six large-scale butterflies – all species from Massachusetts.

Four small butterflies are designed at the average heights of children in prekindergarten through second grade so students can document their own growth during their time at the school.

And the two large adult butterflies leaning toward one another represent the need for support and collaboration while raising and educating children, according to Houle.

The interactive mural can also serve as a source of inspiration and discussion for prekindergarten through second-grade science classes, including animal and plant interaction and interconnection; as well as their structure and behavior – including metamorphosis.

“The mural highlights the importance of native plants to pollinators and ecosystem health, and also represents interconnection and community both in the natural and human worlds,” Houle explained.

Now in its 20th year serving the community, the all-volunteer Pentucket Arts Foundation applied for funding as seed money for a multitown art installation that would employ local artists and allow people to come together through creativity in an outdoor setting.

Haverhill Bank and the Massachusetts Cultural Council are sponsors of this initiative.

Houle intends to paint Tuesdays and Thursdays from 8:30 a.m. to 3 p.m. but said this schedule could change. She hopes to finish by September, but the end date may extend into fall.

For more information about the Pentucket Arts Foundation, visit pentucketarts.org.

The Art of AI Prompting Copilots for your Marketing Team

The Art of AI Prompting Copilots for your Marketing Team

Lisa Schwartz, Growth Marketing lead at Digitate (a Tata Consultancy Services AIOps company) and Amazon author of “Guidebook to Digital Marketing and Customer Attraction,” personifies 18+ years driving innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle, and Nortel. Lisa is a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM, and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams.

The art of ChatGPT AI prompting for marketers is truly the differentiation that sets most modern marketers apart from other organizations that merely use paid AI tools. With ChatGPT you can quickly create a lot of real-world value in your marketing team where results are realized quickly and can supplement budgets that are being scrutinized during market and category consolidations and economic uncertainty.

Harnessing the ability of AI apps like ChatGPT, marketing teams can create content, videos, graphics (both 2D and 3D), chatbot assistants, visual assets, grammar corrections, derivative assets from videos and images, product, category or social post titles and names and descriptions, SEO, proofreading, plagiarism checking, analogy creation, keyword discovery, topic outlines and web scraping, and more. Making AI accessible to marketing teams with a consistent framework is a method I’ve termed called “co-piloting.” ChatGPT copilots will supplement your marketing projects but won’t steal people’s jobs, however, learning these prompts will develop a modern marketing team that can compete effectively.

For those unfamiliar with prompting or ChatGPT, it does take practice and some trial and error.  For example, at the beginning of using ChatGPT, it would provide a very generic, plain vanilla, boring output. After several tries, I received a good response and that was my aha moment and the learnings I share in the co-pilot framework.

Here’s the co-pilot art of prompting framework to successfully create responses from ChatGPT.

In this framework, prompts are split into five core areas: 1/goal, 2/context, 3/intent, 4/instructions, and 5/presentation. This sequence helps to layer information into your prompts intuitively, flowing from one area of the prompt to the next. It also allows you to edit or tweak your prompts, because it’s easier to navigate around the prompt and understand what each area of the prompt is designed to do.

By following the co-pilot framework steps, you’ll be able to create tailored prompts that meet your specific needs. For this example, we will create product descriptions for our main technology categories.

Step 1: Goal (Set the Scene)

The first step is to greet ChatGPT and ask it to assume a specific role. In our example, the person who will be doing this prompting is the marketing manager who will have information about the product and target audiences.  This information is needed so the prompt knows the context of the question (who is asking the question).

By telling ChatGPT to assume a specific role, it’s able to draw on specific parts of its training that relate to the topic. You’ll also want to give ChatGPT a high-level overview of the task you want it to help with. This will help ChatGPT understand the context of the prompt and tailor its output accordingly.

Step 2: Context

Provide ChatGPT with information to help it understand the context of the prompt. This could include details about your target audience, the specific use case, or any other information that will help ChatGPT deliver the best possible output. Think of this as your INFORMATION part of the prompt. The context provides ChatGPT with all relevant information that it will draw from when creating the output. It’s a critical part of the prompt.

To create context, just write in your own words the background information that you think is important for ChatGPT to know about to create the output.  If you simply instruct it to write a product description that resonates with the target market, but you haven’t provided who your target market is in the CONTEXT, then you’ll get bland output that won’t be very useful, and most certainly won’t resonate with your audience.

Step 3: Intent

The intent is the “why”. This could be anything from providing information to encouraging action. You should try to be as specific and clear as possible when stating your intent to avoid ambiguity and ensure that ChatGPT fully understands the goal.

By clearly stating your intent, you’ll help ChatGPT create a prompt that is specifically tailored to your intended goals. By providing intent, it will produce marketing content and responses that act as your marketing co-pilot.

Step 4: Instructions

As an artist, you shape and control the output using the instructions and your modifiers. Think of a large block of marble – Michelangelo can sculpt amazing statues from these blocks, whereas someone who can’t sculpt will never be able to produce amazing statues. Your instructions are where you ‘sculpt’ your output and express your unique creativity and vision.

Within the instruction segment of the prompt, we use moderators that convey the tone, emotion, and voice to adjust the output to our unique needs to tailor the prompt to match your brand’s personality and tone of voice and convey the right emotions that resonate with your target audience.

You can also include any other relevant instructions that will help ChatGPT create the perfect prompt. Other instructions you might include could include, the length of the output, information to use, information NOT to use (exclude), level of creativity you want to use, and a step-by-step breakdown of the desired output.

Step 5: Presentation

Finally, it’s time to tell ChatGPT how to present the information. This could be anything from a table or list to an article to copy blocks or blog posts. By providing ChatGPT with clear instructions on how to present the information, you’ll ensure that the final output is exactly what you need. You can have ChatGPT output lists, articles, blogs, landing page copy, tables, code…you name it, ChatGPT can probably do it!

For marketing teams, prompting can become your marketing co-pilot and those who can prompt will be able to ride this incredible AI wave! The key is practice. Use this structure to add marketing AI co-pilots to your team. Keep reading Digital First Magazine for the next part of this Marketing AI use cases series to easily set up your marketing co-pilots using AI.

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How Has the Art World Changed Since 1983? On the 40th Anniversary of His Gallery, Thaddaeus Ropac Has Some Ideas

How Has the Art World Changed Since 1983? On the 40th Anniversary of His Gallery, Thaddaeus Ropac Has Some Ideas

“Today we look back with a bit of shame at the time when the art world was very male dominated,” Thaddaeus Ropac reflected on a drizzly afternoon in late July as guests started pouring in to his Salzburg gallery’s 40th anniversary exhibition.

Spread across two locations in the Austrian city—a villa in the heart of the manicured historical center and a converted industrial hangar on its outskirts—the show’s concept is straightforward: Ropac wanted to present works capturing the spirit of the art world around 1983—the year when he opened his first gallery—and juxtapose them with works created today. “In those four decades, I’ve seen art move from the ivory tower to the center of life,” he said with contagious enthusiasm.

Installation view,

Installation view, “1983 | 2023” at Thaddaeus Ropac, Salzburg. Photo by Ulrich Ghezzi.

In one of the rooms dedicated to the early 1980s, a work by Georg Baselitz, who famously proclaimed women couldn’t paint, hangs next to a painting by the late Austrian artist Maria Lassnig, whom Ropac has represented since the gallery’s early days. Call it heavy-handed, but this gesture encapsulates a certain authenticity and humbleness that the artists in his stable seem to appreciate. “We speak, we fight, we take positions! When we started to represent the estate of Donald Judd for example, some of our painters weren’t happy. I had to defend it. Judd had a strong position against painting, especially figurative painting.”

The story of how Ropac started out as a gallerist has been told many times, and involves a life-altering encounter with the work of German artist Joseph Beuys in 1979, on a school visit to a Vienna museum. Realizing he didn’t have what it takes to become an artist himself, Ropac still wanted to be involved but wasn’t sure how. So he moved to Düsseldorf and took an unpaid gig at Beuys’s studio.

“I came in at an epic moment for the art world, in 1982. It was Documenta 7, and Beuys, a founding member of Germany’s Green Party, was planting 7,000 oak trees in Kassel. And in Berlin, Norman Rosenthal’s landmark exhibition ‘Zeitgeist’ gathered all these international names together for the first time,” he recounted. When he decided to open his own gallery the following year, Beuys connected Ropac with Andy Warhol, who introduced him to Jean-Michel Basquiat. Ropac ended up working with both, bringing them and other American artists to Salzburg where he also showed Beuys, Baselitz, Anselm Kiefer, and VALIE EXPORT, attracting a loyal German-speaking collector base.

Thaddaeus Ropac with David Hockney and Sydney Picasso. Photo ©Angelika Platen.

Thaddaeus Ropac with David Hockney and Sydney Picasso. Photo ©Angelika Platen.

But as his roster of artists expanded, it became clear he needed to open a gallery in a major art city, or his artists would take their best work elsewhere. Salzburg, as he found out early on, only comes to life during its summer music festival. “I was here out of a misunderstanding, but it grew close to my heart. I didn’t want to leave Salzburg. Yet I owe a big part of my success to Paris.”

In 1990, he opened his second location in the Marais district of the French capital showing a group of New York artists including Jeff Koons and Haim Steinbach. It was just one year after Jean-Hubert Martin’s groundbreaking exhibition “Magiciens de la terre” at the Centre Pompidou, which looked beyond the Eurocentric art world to show contemporary artists from across Asia, South America, and Indigenous communities. It was a stark contrast in attitude to MoMA’s 1984 “Primitivism” exhibition, and for Ropac, it came to symbolize the curiosity and openness of the French audience. “It was a life-changing exhibition for me; the French were looking where the rest haven’t looked yet. They were the first to show contemporary Chinese art in Europe.”

Installation view,

Installation view, “1983 | 2023” at Thaddaeus Ropac, Salzburg. Photo by Ulrich Ghezzi.

Ropac’s work with strong trail-blazing women artists has flown under the radar. His second show there was dedicated to American conceptualist Elaine Sturtevant, who had just moved to Paris. She felt misunderstood in the U.S., and thought the French had a wider intellectual access to her concepts around appropriation. Across the channel, in London, Ropac had started working with the likes of Gilbert & George, Tony Cragg, Antony Gormley, and Richard Deacon, who became the biggest names of their generation—but he completely missed out on the next one, the YBAs. It wasn’t until much later, in 2017, that he opened his London outpost in Dover street’s Ely House.

Today, the London gallery plays a key role. There’s an entire team dedicated to forging new artist representations, led by former Serpentine director Julia Peyton-Jones. Since she took the position in 2017, coinciding with the opening of the London location, the gallery’s roster swelled from 60 artists and estates to some 72, taking on a younger generation including Alvaro Barrington, Mandy El-Sayegh, and Zadie Xa. “I’m no longer the one dominating these decisions—and it feels good.” Ropac recounts receiving a phone call from Peyton-Jones urging him to hurry to a graduate show, to look at painter Rachel Jones’s work. “We are not the kind of gallery that picks an artist from a degree show, but as soon as I saw the work it was clear to me we had to work with her.”

Installation view,

Installation view, “1983 | 2023” at Thaddaeus Ropac, Salzburg. Photo by Ulrich Ghezzi.

Having been a part of the art world since the early 1980s, Ropac naturally became the gallery of choice for numerous lucrative estates, including those of Beuys, Sturtevant, James Rosenquist, Warhol, and Robert Rauschenberg, as well as experimental German filmmaker Harun Farocki. However, his success was not only about being at the right place at the right time. Ropac is driven by genuine curiosity and possesses an uncanny ability to recognize potential and opportunity in unlikely places. He’s also a perfectionist, describes himself as being “obsessed with the art world,” and is often plagued by insomnia, which he still manages to turn into new opportunity. “I use these moments to read and engage with things outside the art world; it opens other worlds for me, so I’m sometimes almost thankful for it.”

Ropac has developed a strong sense for when and where good art is being made, and why. But he always wisely avoided putting on group shows spotlighting art from certain places, opting instead for a deeper engagement with singular artists. “It’s a gut feeling, something you feel really strongly about,” he explained. That was the case when he started working with Romanian painter Adrian Ghenie. “It grew out of my deep interest in middle-Europe, and his work really stood out.” And in 2021, as the world was reeling from the COVID-19 pandemic, Ropac opened a gallery in Seoul, which expanded to double its size this year. “Korea has one of the most sophisticated art worlds you can imagine. Today, it’s driven by young people, it’s incredibly creative.”

Thaddaeus Ropac and Alex Katz. Courtesy Galerie Thaddaeus Ropac, London · Paris · Salzburg · Seoul.

Thaddaeus Ropac and Alex Katz. Courtesy Galerie Thaddaeus Ropac, London · Paris · Salzburg · Seoul.

Knowing what he knows about the art market, and how different it is from when he first started out 40 years ago, would he would still take the leap today? “Immediately!” he says without hesitation. “I think now, after Covid, is the best time to open a gallery. It was a time for artists to go back to the studio and reflect. I think in the future, we will look back at 2020 as one of the strongest years in terms of art production. Any gallery starting out now already has the fruits of one of the most creative changes in the art world. I wish I were a young gallerist opening in 2023.”

“1983 | 2023” is on view at Thaddaeus Ropac’s Villa Kast and Salzburg Halle through September 30.

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How Smartphone Camera Lenses are Redefining Photography

How Smartphone Camera Lenses are Redefining Photography

How Smartphone Camera Lenses are Redefining Photography: A Modern Perspective

In the realm of photography, the advent of smartphone camera lenses has ushered in a new era, redefining the traditional boundaries of the art form. This transformation is not merely a technological advancement, but a shift in perspective that is reshaping the way we capture and perceive the world around us.

The evolution of smartphone camera lenses has been nothing short of revolutionary. In the past, capturing high-quality images required bulky, expensive equipment. However, the advent of smartphones has democratized photography, making it accessible to everyone. Today, the power to capture stunning images lies in the palm of our hands, thanks to the sophisticated lenses embedded in our smartphones.

The quality of images produced by smartphone cameras has seen a dramatic improvement over the years. With the introduction of multiple lenses, optical zoom, and advanced image processing algorithms, smartphones are now capable of producing images that rival those taken with professional cameras. This has blurred the line between professional and amateur photography, as the quality of the image is no longer solely dependent on the equipment, but also on the skill and creativity of the photographer.

Moreover, the convenience and portability of smartphone cameras have changed the dynamics of photography. Unlike traditional cameras, smartphones are always within reach, allowing us to capture spontaneous moments and fleeting scenes that would otherwise be lost. This has led to a surge in street photography and candid shots, adding a new dimension to the photographic landscape.

The rise of social media platforms has further amplified the impact of smartphone photography. These platforms have provided a global stage for photographers to showcase their work, fostering a sense of community and encouraging creativity. The immediacy of sharing photos taken with a smartphone has also transformed photography into a real-time communication tool, enabling us to share our experiences and perspectives with the world in an instant.

In addition, smartphone camera lenses have opened up new avenues for experimentation. Features such as panoramic shots, slow-motion, time-lapse, and augmented reality filters have expanded the creative possibilities of photography. These features, combined with editing apps, allow photographers to manipulate images in ways that were previously unimaginable, pushing the boundaries of photographic expression.

However, the rise of smartphone photography has also sparked a debate about the authenticity of images. The ease of editing and manipulating images has raised questions about the credibility of photographs. While some argue that this undermines the integrity of photography, others contend that it is simply an evolution of the art form, reflecting the changing times.

In conclusion, the impact of smartphone camera lenses on photography is profound and multifaceted. They have democratized photography, blurred the line between professional and amateur photographers, and transformed the way we capture and share our experiences. While they have also raised questions about the authenticity of images, they have undeniably expanded the creative possibilities of photography. As technology continues to evolve, it will be fascinating to see how it further redefines the landscape of photography.

Art Busan successfully raises first investment round – securing foundation for expanding domestic art market base and the fair’s global expansion

Art Busan successfully raises first investment round – securing foundation for expanding domestic art market base and the fair’s global expansion
  • Organizer of the leading art fair in Korea “Art Busan,” launching a new Seoul fair in November 2023.

BUSAN, South Korea, Aug. 14, 2023 /PRNewswire/ — On the 9th of August, Art Busan Inc., the organizer of the leading Korean art fair brand ‘Art Busan’, announced that they have successfully secured their first investment round. Despite concerns about the ongoing economic downturn, this investment round validates the sustained interest in the art market and the high value and growth potential of the ‘Art Busan’ brand. Prominent unicorn startup founders and renowned investors including Sanghun Kim, former CEO of Naver, Kelvin Dongho Kim, CEO of Korea Credit Data, Simon Seojoon Kim, CEO of Hashed and Tony Lyu, venture partner at SoftBank Ventures Asia are among the list of investors. Korea’s leading fashion platform Musinsa and global mobility group CTR have also joined this initial investment round. 

Through this round of investment, Art Busan has successfully secured the optimal strategic partnership base required to expand its existing art fair business to Seoul and the global market. At the same time, it has positioned itself to operate a diverse range of new ventures within the on and offline sectors of the international art markets, which require strategic alliance.

Art Busan was established in 2011 with the ambition to transform the culturally marginalized city of Busan into a city of culture. In pursuit of this goal, they organized their first art fair, ‘Art Show Busan,’ in 2012. By 2022, Art Busan attained Korea’s top art fair brand title, in terms of visitor numbers, total sales volume, and art fair ranking conducted by the Ministry of Culture, Sports and Tourism, establishing itself as an art fair brand that gained not only domestic but also international attention. Through Art Busan, acclaimed international galleries have made their first debut into the Korean market, leading them to open their Korean branches. As such, Art Busan has been a key player in connecting major art institutions, galleries, art patrons and collectors. 

As a significant step in its full-scale business expansion and global leap, Art Busan will unveil the first edition of the premium design and art fair, ‘DEFINE SEOUL,’ in the Seongsu district of Seoul from November 1st to 5th. 

SOURCE Art Busan

Art Busan successfully raises first investment round – securing foundation for expanding domestic art market base and the fair’s global expansion

Art Busan successfully raises first investment round – securing foundation for expanding domestic art market base and the fair’s global expansion
  • Organizer of the leading art fair in Korea “Art Busan,” launching a new Seoul fair in November 2023.

BUSAN, South Korea, Aug. 14, 2023 /PRNewswire/ — On the 9th of August, Art Busan Inc., the organizer of the leading Korean art fair brand ‘Art Busan’, announced that they have successfully secured their first investment round. Despite concerns about the ongoing economic downturn, this investment round validates the sustained interest in the art market and the high value and growth potential of the ‘Art Busan’ brand. Prominent unicorn startup founders and renowned investors including Sanghun Kim, former CEO of Naver, Kelvin Dongho Kim, CEO of Korea Credit Data, Simon Seojoon Kim, CEO of Hashed and Tony Lyu, venture partner at SoftBank Ventures Asia are among the list of investors. Korea’s leading fashion platform Musinsa and global mobility group CTR have also joined this initial investment round. 


ART BUSAN 2023 Courtesy of Art Busan

Through this round of investment, Art Busan has successfully secured the optimal strategic partnership base required to expand its existing art fair business to Seoul and the global market. At the same time, it has positioned itself to operate a diverse range of new ventures within the on and offline sectors of the international art markets, which require strategic alliance.

Art Busan was established in 2011 with the ambition to transform the culturally marginalized city of Busan into a city of culture. In pursuit of this goal, they organized their first art fair, ‘Art Show Busan,’ in 2012. By 2022, Art Busan attained Korea’s top art fair brand title, in terms of visitor numbers, total sales volume, and art fair ranking conducted by the Ministry of Culture, Sports and Tourism, establishing itself as an art fair brand that gained not only domestic but also international attention. Through Art Busan, acclaimed international galleries have made their first debut into the Korean market, leading them to open their Korean branches. As such, Art Busan has been a key player in connecting major art institutions, galleries, art patrons and collectors. 

As a significant step in its full-scale business expansion and global leap, Art Busan will unveil the first edition of the premium design and art fair, ‘DEFINE SEOUL,’ in the Seongsu district of Seoul from November 1st to 5th.