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A four-pronged strategy to succeed in the role of the chief marketing officer

A four-pronged strategy to succeed in the role of the chief marketing officer

The average tenure of a chief marketing officer (CMO) at Fortune 500 companies has dropped from 54 months in 2021 to 51 months in 2022, according to leadership advisory firm Spencer Stuart.

The report also said that for B2B (business to business) firms, this tenure was slightly longer than that of B2C (business to consumer) firms.

There could be two reasons for this. The first is that the CMO roles are tough and so the tenures are shorter. The second, the roles are critical and hence they uncover more growth opportunities for the professionals.
Both statements are true.

What also makes the role both difficult and exciting is that the CMO’s role is part art and creativity, and part science and measurement.

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So what drives success for this role of the chief marketing officer? We decode 4 key elements:

Brand Listener and Custodian

As the custodian of the brand, the CMO has to uphold its values and keep ensuring consistency in the brand, both internally and externally. While building a brand from scratch is tough in the early days, sustaining it is also no easy task. And the key to success here is often the art of listening intently to customers. The best CMOs devise various ways to do this through persona and user journey mapping, design thinking, timely customer feedback measures, beta testing and more.

It requires them to work closely with product teams building new products and also with customer experience teams to understand customer feedback, while also understanding ground reports from sales teams and leveraging data across the marketing funnel for better insights.

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The Growth Champion
The 4 Ps of marketing have been taught and practiced for ages now. The perfect combination of product, place, price and promotion is still relevant, and has to be mastered for a brand to be successful.

But as companies grow, the marketers are increasingly also being asked to take a more growth-focused outlook.

If content is a key pillar for the company, the CMO might have to devise a programme to understand how prospective customers are engaging with the content and what can help them move across the marketing funnel.

The crafting of compelling messages is critical to ensure better sales. CMOs also need to focus on segmenting data to identify the right customer segments, both from an acquisition point of view and also for customer engagement and customer retention. Sharp insights on these can build more efficient growth funnels.

Technology and analytics are a great tool for CMOs today. But with multiple data-driven opportunities to drive campaigns that can be personalised, it is important to ensure that data privacy is maintained and that customer data is not misused.

The Data Practitioner
A CMO today has access to a plethora of data — transaction level data, customer survey data, complaints data and campaign performance data. With more CEOs asking for a return on investment in marketing, CMOs need to be prepared to both allocate their spends smartly and justify the returns.

And while ensuring a data-driven approach, they need to keep holding a space for that creativity and emotional connection that can surprise and engage deeply.

The Storyteller
The CMO has to ensure that the communication about the brand ensures authenticity, simplicity and creativity across channels and time. It is not an easy task. While advertising agencies have often been thought partners for brands to create iconic advertisements that spell magic for the brand, there is a lot that goes behind creating that perfect copy. And it does not rest with just one blockbuster ad.

Content is today the bedrock for marketing in many cases. Creating unique content, building that authentic voice with content and finding more and more believers through that are the key steps in that journey.

This also requires understanding new-age generative AI tools that claim to create copy and images in seconds. Ensuring correctness, creativity and consistent authenticity over speed is critical for CMOs.

The brands that endure with us as customers are also brands that have deeply engaging and authentic stories. And that’s a CMO skill that is never likely to go out of fashion.

Sotheby’s owner blames Brexit for art market decline as profits tumble

Sotheby’s owner blames Brexit for art market decline as profits tumble

Sotheby’s has blamed Brexit red tape for a decline in the UK art market as its profits tumbled by almost 75pc.

The historic auction house, which is owned by French billionaire Patrick Drahi, posted a fall in profits to $88m (£69m) in 2022, down from $318m the previous year. 

Total income generated from sales slumped to $127m from $360m, according to the latest accounts for parent company BidFair.

Bosses blamed the impact of Brexit for the downturn, with imports of arts and antiques down 18pc in 2021 and a further 16pc last year. They warned the slump “may worsen over time”.

Sotheby’s said: “The increased red tape resulting from Brexit is adversely affecting our ability to move property between the UK and the European Union and the retention and travel of our employees, further contributing to the UK ad market’s decline.”

It said additional import and export taxes and duties had had a negative impact on the appeal of selling property in the UK compared to other locations.

The company added that the quantity and quality of property listed for sale in London and future demand for art in its London salesroom had also taken a hit.

The figures highlight the ongoing impact of Britain’s decision to leave the EU on the 279-year-old auction house.

Sotheby’s was taken private in a $3.7bn takeover deal by Mr Drahi through his holding company BidFair in 2019.

The deal was seen as a high water mark in the art market, which rebounded strongly from the global financial crisis.




Patrick Drahi took Sotheby’s private in a $3.7bn deal in 2019


Credit: STEPHANE DE SAKUTIN/AFP via Getty Images

Sotheby’s has overseen a number of high-profile sales in recent years, including work by artists including Andy Warhol, David Hockney and Mark Rothko.

Last year it closed the sale of the Macklowe Collection from $922m – the most valuable art collection ever sold at auction.

But beyond the blockbuster deals, Sotheby’s, which has 80 locations around the world, has been hit by uncertainty and market volatility in the wake of Brexit.

The company said the invasion in Ukraine had had little impact on its business, as it does not conduct sales in Russia and Russian clients made up less than 1pc of its activity in 2021 and 2022.

However, Sotheby’s did close a small administrative office in Moscow after the outbreak of war.

The figures come at a turbulent time for Mr Drahi, who made his fortune through his Altice telecoms empire and is now the largest shareholder in BT.

Mr Drahi’s right hand man Armando Pereira was last month arrested in Portugal as part of a major corruption, money laundering and tax fraud investigation into Altice’s operations in the country.

The scandal has reverberated through Altice’s European empire, with a string of executives and supplies suspended.

His lawyer, Manuel Magalhaes e Silva, has said Mr Pereira is “completely” innocent.

Altice has said it is a victim of alleged wrongdoing by “certain individuals and external entities”. A spokesman for Sotheby’s said it is not connected to the matter.

Five Minutes, Five Question: Na’Tosha De’Von wants one-woman play to start the healing

Five Minutes, Five Question: Na’Tosha De’Von wants one-woman play to start the healing

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“… And if my art does nothing else, I pray it makes you feel.” — Na’Tosha De’Von

Artists 360, a program of the Mid-America Arts Alliance, provides grant funding and professional development opportunities to individual artists of all disciplines in Benton, Carroll, Crawford, Sebastian and Washington counties. Among 2022 recipients was Na’Tosha De’Von, a talented actor familiar to theater fans from Northwest Arkansas stages like TheatreSquared (“School Girls,” “The Royale,” “Detroit ’67”), Trike (“A Midsummer Night’s Dream”) and the University of Arkansas (“Macbeth,” “Avenue Q”).

A native of Chicago, De’Von was raised in Mississippi and says she began her journey into the arts “by way of God’s design.” She has an undergraduate degree in Speech Communication and Theatre from Jackson (Miss.) State University and a Master of Fine Arts in Acting from the UA. Since receiving her MFA, she has become a teaching artist, freelance poet and a professional, working actor.

“I believe the purpose of my art is to expose and heal,” she says on her website. “One cannot heal the parts that are broken if they do not see them. So the exposure, while brutal, is a necessary madness. I would like to think the first words I ever spoke were in the form of a metaphor. With that, I acknowledge the power of words. My love for language has allowed me to develop poetry and take on the nuances of characters as an actor.”

Her Artists 360 project, “Ain’t I a Woman,” a one-person show about a young Black woman named Nia, will take the stage Aug. 10-12 at the Global Campus Theater in Fayetteville. De’Von answered these questions for What’s Up!

Q. How did the Artists 360 grant impact your artistic life to allow this to happen?

A. The Artists 360 grant has allowed me to share my artwork with my local community. It has helped me publish my poetry chapbook. And honestly it took a lot of the financial burden off of creating.

Q. Tell me a little about you and growing up and what inspired your passion for acting — and for teaching?

A. I grew up in a single-parent home in poverty. I am a first-generation college student on both sides of my family. I wanted to go into something more practical. I started doing poetry and acting because God showed me this was what He wanted me to do with my life, and I just listened. I teach because there is such an importance for Black teachers, and I love the concept of giving back.

Q. How did you wind up at the UA? What did you learn there that has shaped the course of your career?

A. I went to the University of Arkansas for grad school to get my MFA in acting. The one thing that I would take from the UA outside of my training is the impact of my voice — how my voice is one that the world needs to hear. I learned that my voice has the ability to impact others and make space for change and growth.

Q. Tell me about the plot of your show, what inspired it and how much of you is in the story?

A. The show is about a young girl name Nia. It takes you on her life’s journey as she tries to create her own version of womanhood. It is a beautiful, poetic story that is full of emotions and comedy. I was inspired to write this story as a form of therapy and healing. I wanted to create a piece that opened the doors to needed conversation.

Q. What do you hope audience members are talking about as they leave the show?

A. I would love for the audience to leave the show feeling seen and that they are able to take the first step in their healing process. I also want the audience to leave with their hearts full. I plan to continue to push the story out there and travel it to different universities and theater companies.

FAQ

‘Ain’t I A Woman’

WHEN — 7 p.m. Aug. 10-11, 2 p.m. Aug. 12

WHERE — UA Global Campus Theater, 2 E. Center St. in Fayetteville

COST — $15-$25

INFO — eventbrite.com

  photo  NaTosha DeVon is already well known to theater fans from Northwest Arkansas stages like TheatreSquared (“School Girls,” “The Royale,” “Detroit ’67”), Trike (“A Midsummer Nights Dream”) and the University of Arkansas (“Macbeth,” “Avenue Q”). Now, she is producing her own one-person show as the result of an Artists 360 grant. (Courtesy Photo)
 
 

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FAQ

‘Aint I A Woman

WHEN — 7 p.m. Aug. 10-11, 2 p.m. Aug. 12

WHERE — UA Global Campus Theater, 2 E. Center St. in Fayetteville

COST — $15-$25

INFO — eventbrite.com

 

Rexburg Art Market scheduled for this month

Rexburg Art Market scheduled for this month
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Rexburg’s Art Market returns for the third time this month.

It will be held August 26 at the field behind the Madison County School District building. It costs $75 to set up a booth at the market and artists are required to set up their own booths.

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Former weight-loss ‘yoyo-er’ learning self-acceptance through boudoir photography

Former weight-loss ‘yoyo-er’ learning self-acceptance through boudoir photography

Feeling insecure?

Launceston photographer Tamika McCall, would suggest you step in front of a camera in a professional photography studio.

As a ‘boudoir’ studio, Ms McCall’s photography business aims to exude sensuality.

Backed by over a decade of experience in psychosocial health, Ms McCall, believes the sessions, which she described as more fun than sexy, do wonders for body image.

A persons sits on the floor against a black leather couch, dressed in lingerie and looks out the window

Luna Bourke poses during a Bonny Photography session.(Supplied: Bonny Photography)

In 2018, Ms McCall, who has a background in wedding photography, started Tasmania’s first boudoir photography studio.

“When I saw what it could do for people, I just knew that I needed to create that safe space,” Ms McCall told Drive Northern Tasmania.

Ms McCall, 36, is one of multiple photographers around the country rewriting conventional beauty standards.

She says she does this by inviting people to honour their bodies in sessions of pampering, playful posing and dressing up in outfits they’ve chosen for themselves, from up to 400 pieces of lingerie or other clothing.

Tamika McCall, Bonny Photography

Tamika McCall started Bonny Photography in 2018 when she “saw what it could do for people”.(Supplied: Bonny Photography)

She says once she gets shooting with her clients, it is not sexy at all.

“It’s me showing them how to booty pop and rolling around the floor with them … and it’s a fun experience,” she said.

“I’m asking them to be vulnerable with me and to bare parts of themselves that they’re still trying to love.”

Ms McCall has just over 400 clients, plus an online community of over 1,000 “VIP members” who connect and share their journeys.

“I see so many traditionally beautiful body types in media showing skin, or appearing sensual.

“If we could increase the images we see of all body types in these arenas it would help all people feel seen and appreciated, or enough as they are,” she said.

“The media can have a massive impact on our internal automatic thought patterns and feelings that we play subconsciously, without even realising it.

“You’re coming in for you, you’re not coming in for a workplace or to get a new job. You’re coming in because you want to see yourself in a different light.” 

A photographer

Tamika says she fosters self-love during sessions with her clients.(Supplied: Bonny Photography)

Armour against outside critiques

Launceston woman and former participant in The Second Chance Biggest Loser, 35-year-old Latisha Butt grew up in the 90s — back when, she said, it was all about “how you physically looked”.

Saying she’s “always been a yoyo-er” when it comes to her weight, Latisha competed on and off in weight-loss competitions and hit the desired weight many times, but found she was never satisfied.

“Even though I was at my smallest, I was mentally not okay,” she said.

Latisha Butt smiles by the pool

Ms Butt said she was a ‘yoyo-er’ during her previous weight-loss journey.(Supplied: Latisha Butt)

The day of her first session at Bonny Photography was in 2020, she said she was feeling so down after a break-up with her then-partner, she almost didn’t make it through the door.

But she said the session transformed her relationship with her body.

“Tamika got me on my saddest day, but still made me look and feel beautiful,” Latisha said.

On getting her photos back, external criticisms of her body continued.

Latisha said others commented on “un-photoshopped” aspects or “unflattering” angles. Although for her, having her authentic self represented in a positive way that celebrated who she was, was pivotal.

“It’s me, it’s who I am, and [those parts of my body] they’re part of me, that’s why they’re there,” she said.

Latisha Butt poses on her back during Bonny Photography session

Ms Butt has had three sessions with Bonny Photography since 2020 and learned to love her body throughout that time.(Supplied: Bonny Photography)

Latisha also said she was proud to be challenging online norms of body image content. 

“If somebody else who’s my size, or smaller, or bigger can learn to love their body as well just by seeing mine, then I’m okay with it,” she said.

Re-imagining the status quo

According to various studies, including one by UNSW of 159 women in 2023, the negative hold social media has on body image has long been observed — with the online world being flooded by unattainable and narrow perceptions of the human body.

Another 2023 study, by BMC Public Health, found while many popular Instagram accounts offered credible fitness content, many also contained sexualisation, objectification or promotion of unhealthy or unrealistic body shapes. 

But while thousands of influencers are upholding the beauty status quo, those like Ms McCall are fighting against it by flaunting diversity through their work, nurturing self-acceptance and sharing it all online.

Alfie Barker Bonny Photography

Transgender man Alfie Barker had his first boudoir photography session earlier this year.(Supplied: Bonny Photography)

The previously mentioned 2023 UNSW study found in just a two-week period, viewing even a small amount of body positive or body neutral posts on social media can reduce a woman’s body dissatisfaction and tendency to comparison.

Ms McCall said she works with people no matter what size, shape, or gender.

And on self-acceptance, she said lack of it was a common story often ending with regrets later on in life.

“I think all of us, when we think about when we were the hardest on ourselves, we’d look in the mirror and not be happy with what we’ve seen.

“Then by the time we reach 40, we think, ‘What was I thinking?’ We were so beautiful back then. We should have appreciated it more and loved our bodies more and been kinder to ourselves.”

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Celebrity photographer shares stunning images of rescued animals

Celebrity photographer shares stunning images of rescued animals

Celebrity photographer turns his lens to rescue animals, capturing striking portraits of injured birds and beasts – while sharing their harrowing survival stories

  • Shayan Asgharia, 33, got his start as a photographer shooting hip-hop stars
  • The LA artist would later branch out from celebrity to animal portraiture as well
  • A new project led him to photograph rescue animals at wildlife rehab Sweetbriar

Shayan Asgharia never anticipated a career that would take him from shooting celebs – including the likes of The Roots, Lady Gaga and beyond – to the decidedly more niche space that is animal portraiture.

But lately, it’s been all in a day’s work for the Los Angeles photographer, 33. 

And earlier this summer, a commission for a bald-eagle portrait ultimately ballooned into a larger series during Shayan’s visit to the wildlife rehab at Sweetbriar Nature Center on Long Island, New York.

There, he captured on camera a flightless bald eagle named Franklin, who’s been living at Sweetbriar for the past decade.

Shayan got ihis start photographing hip-hop icons - and has since expanded music icons

After a WSJ editor asked him if he could photograph a bald eagle for a July 4 story, Shayan put out feelers on Instagram, and eventually got in touch with Sweetbriar Nature Center

Looking back on his professional trajectory, Shayan can readily point to the moment that inspired him to branch out from human subjects. 

It was during a photoshoot for Questlove’s blog Okayplayer in 2016 when a Dalmatian named Henry wandered on to the set.

‘It was an old Dalmatian, droopy face. The dog owner runs in, apologizing,’ he recalled. 

Shayan assured the owner he didn’t mind before adding, ‘Actually, do you mind if I take your dog’s portrait real quick?’

The embarrassed owner, no doubt relieved at the warm reception of the pup, readily agreed. 

On taking in the resulting photos, Shayan remembers thinking to himself: ‘I’m seeing something there that is not just a dog.’ 

The revelation ‘was the genesis of it,’ he explained of his professional foray into the animal kingdom.

What started as a passion project for the artist soon ballooned into a full-fledged arm of his practice.

That’s no doubt what led a Wall Street Journal photo editor to reach out to Shayan a few months back, asking him if he’d be able to rustle up a portrait of a bald eagle for a July 4 story about the history of the national symbol

Shayan, determined to find an ethical means of photographing the iconic bird of prey, put out feelers via his Instagram.

The LA-based photographer visited the wildlife rehab on his own dime, and captured several other residents while he was on site

Among the animals he photographed was a just-rescued fawn who'd lost her mother to a highway vehicle accident

Shayan fell in love with animal portraiture after a Dalmatian named Henry (pictured) wandered on to a photoshoot set

When he learned of Sweetbriar – and that the center housed a bald eagle ineligible for release –  he flew out to the East Coast on his own dime for the photo shoot.

The center treats and releases on average 1,000 creatures annually, and permanently houses more than 100. 

During his visit, he ended up taking portraits of several more of its residents.

These included a fawn coming from a ‘Bambi situation,’ as Shayan put it, after losing her mom to a highway traffic accident and an American kestrel kept as a pet before being confiscated from a smuggler trying to sneak it across the southern US border.

Another rescued animal was a mallard who had been disfigured in a snapping-turtle attack. 

Here Shayan has shared his stunning portraits of the center’s residents and the heartbreaking stories of how they ended up there.

Franklin: The flightless bald eagle who’s lived at the center for 10 years after falling from his nest

A good Samaritan found Franklin as a fledging on the ground on Long Island a decade ago, bringing him to Sweetbriar shortly after. It soon became clear that he’d broken his wing after a fall from his nest. 

He turned out to have broken a wing – which seemed to be on the mend, until, in his aviary at the rehab, he tried to fly, crashed into a wall and again broke his wing, this time causing irreparable damage.

Ever since, Sweetbriar has been his permanent home.

‘Ten years ago, there really weren’t any eagles on Long Island. They’d just started making a comeback,’ Janine explained. 

Rescued as a fledging, Franklin spends his days at an outdoor enclosure at Sweetbriar

A twice-broken wing has prevented the eagle from being able to fly, also making him ineligible for release into the wild

Franklin was named after Benjamin Franklin - who'd wanted turkeys as the United States's national symbol

‘Now they’re more plentiful. But back then it was like, “Oh my god, we have to get him back. We need these eagles. It was really sad.”‘ 

That hasn’t stopped Franklin from thriving throughout the years at an outdoor enclosure at the center.

‘He is very vocal,’ Sweebriar’s wildlife-rehab director Janine Bendicksen told DailyMail.com. 

The typical, epic screeching associated with bald eagles in the movies are in fact the noises of red-tailed hawks. So from Franklin, ‘you hear this chicken sound,’ Janine described.

Franklin got his name in honor – or rather, in spite of – founding father Benjamin Franklin, who’d originally wanted the turkey to be the national bird. 

Shayan told DailyMail.com of his animal photography: ‘When you look at my work, you’re not seeing animals in nature… You’re seeing a portrait, a bust, which in my mind’s eye is a way to almost anthropomorphize these individuals.’ 

Chupa: The food-obsessed squirrel with neurological irregularities that prevents him from jumping

The resident Sweetbriar squirrel who goes by Chupa was among a litter of kits found in a tree that had been cut down. 

Speaking to the number of rescued squirrels in similar situations, Janine reported that Sweetbriar had already raised and released 70 infant squirrels so far this year.

When Chupa came in, it was immediately clear something was a little off. ‘We saw he wasn’t really the same as everybody else. You know, friendlier, wobblier.’

While his siblings developed normally and eventually returned to the wild, Chupa found a permanent home at Sweetbriar.

‘He’s all over the place jumping, running, going up your leg down your leg all over the place looking for food. But he can’t jump from one perch to another perch – he will miss. So he obviously has some kind of visual deformity.’

When he arrived at Sweetbriar as a kit, Chupa exhibited neurological irregularities

Earlier this month, Chupa made a break for it, slipping out a crack in a door and getting lost on the property. 

‘Long story short, we found him sleeping in some rose bushes out front … He’d chipped a tooth. It was like he was in a fight. “Yes, you’re not releasable.”‘

Shayan elaborated on his mindset when it came to capturing human versus non-human subjects on camera.

‘What I’m really known for, and what I started to understand, is that I love getting to know human beings, and sharing time and space with them,’ he explained of what drives his passion. ‘Photography is strictly a conduit to doing that.’

‘Now, that is honestly the same thing when it comes to animals. Because, what I’m looking to do with my animal portraiture, is to make human beings see animals the way they see other humans in portraits.’

Beaker: The mallard with half a beak who fell victim to a vicious snapping turtle

As a teen, Beaker fell victim to a hungry snapping turtle that removed a chunk of his beak and caused lacerations across his body.

‘A Good Samaritan witnessed him being attacked and was able to rush him to our hospital,’ wrote Janine of the incident.

‘On top of the loss of a substantial part of his beak, he also sustained some serious bite wounds across his body. At first it was heartbreaking, seeing his unsuccessful attempts at eating.’ 

Beaker, a mallard, was maimed by a snapping turtle looking for a meal

As a result of his injuries, he can't be released - but serves as something of a mascot at Sweetbriar

The team, after ‘several days and multiple failures,’ eventually determined how to best feed Beaker, given his injuries – ‘and it works perfectly for him.’

The duck, Janine added, ‘will live out his days as a permanent resident of Sweetbriar Nature Center.’

‘He’s been through a horrible ordeal that would have ended most ducks lives, and yet has come out of it a loveable, personable, and extremely vocal duck that we’re all thrilled to have around,’ she continued, adding he’s become something of a mascot for Sweetbriar.

In his telling, Shayan experienced a profound emotional reaction to Beaker.

‘The thing is, when you see animals that have suffered some sort of injury, and have something going on with them… you can’t help but be overwhelmed with emotion  with what they went through at some point, the trauma of what they went through at some point,’ he reflected.

‘But then, you’re also witnessing them living – I mean living. Beaker’s not walking around in pain 24/7…. If Beaker comes in looking like that, and I photograph him, and I’m interacting with him, I feel this immense love when I’m with them.

‘With animals, I have this quick sense of like, I see them as an innocent life. And that innocent life deserves respect and protection.’

The unnamed fawn rescued from the side of a highway after her mother was killed

‘This sweet female fawn was found wandering on a main road crying at 6:30[am.] The Smithtown Highway Department chased her into the woods, but after driving by again at 11am, they found her back out on the road, crying,’ Shayan wrote in an Instagram post of how the baby deer was rescued. 

The department called up the rescue, and it turned out a mother deer had been hit and killed in the same place the night before. 

She’s with other deer orphans at the rehab, and the plan is to release her back out on Long Island come this fall.

The orphaned fawn Shayan photographed had been rescued from the side of a highway

The plan is to release the fawn on Long Island along with her fellow orphans come autumn

Shayan seemed to form an especially close bond with the fawn

‘Godspeed, sweetheart; you took my heart,’ Shayan added. 

The center regularly emphasizes to not try and ‘rescue’ baby deer unless it’s absolutely clear they’ve been orphaned.

Mothers regularly leave their calves alone while they forage for food for up to 12 hours before returning.

The rehab advises that fawns need help only if it’s known that their mom has been killed, they’ve been attacked by a predator or otherwise injured, flies are landing them, it can’t open its eyes due to ticks, or if it’s been crying for four or more hours.

Shayan spoke of photographing the fawn with particular fondness. 

‘Knowing their story, and what had happened, and now being in this room where it understands – at least, from my anthropomorphization – I feel like you get a sense that this animal understands love and care,’ he said.

‘Because it’s not running scared from us… It’s coming up to us, wanting to cuddle. I’ve got photos of it pressing its head against mine. It was licking my hand.

‘Money comes and goes… that kind of moment is just priceless for me. ‘

Diego: The American Kestrel who thinks he’s human

The American kestrel known as Diego arrived at Sweetbriar through a former intern.

The intern had gone on to become a veterinarian who wound up providing his services at the United States-Mexico border. That’s how he came to meet Diego, when, in 2021, a smuggler was caught trying to cross into the U.S. with the falcon in the front seat of his car.

‘They had taken him out of the wild and kept him as a pet,’ Janine explained. 

‘And that is illegal, for a bunch of reasons.’

Diego came to Sweetbriar by way of a former intern who'd become a veterinarian and had been working at the southern U.S. border when the kestrel had been confiscated

The falcon has nothing wrong with him physically - but his thinking he's human means he can't be released

By the time the veterinarian transferred Diego to Sweetbriar, he was imprinted on people, ‘which means he thinks he’s a person,’ Janine said. Other than that, there’s ‘nothing wrong with him.’

‘Since he thinks he’s human, he thinks we want to eat his food everyday… When we feed him, he goes to steal the food from you, and he’s like, “Get away from me, this is mine.” It’s interesting,’ she explained.

Shayan further spoke about his broader approach to DailyMail.com: ‘I want humans to look at these faces, the same way you would look at a Time magazine cover….

‘It’s how we make sense of the world, right? When we can recognize something. I want you to recognize an element of your humanity within that other animal.’

Stitch: The red-tailed hawk who lost an eye and a wing in a tragic truck accident 

One early fall morning in 2013, Stitch was hunting for food when a tractor trailer ploughed into her on the highway. 

The truck kept driving, but someone who’d seen the collision took Stitch and her wing, which had detached from her body, in a jacket and delivered her to Sweetbriar.

At first, Janine thought it was hopeless. ‘I thought she would have to be put down,’ she said. Likewise, the vet at first suggested euthanasia.

As a young bird, Stitch almost lost her life after colliding with a tractor truck while hunting

If not for Sweetbriar's commitment to rehabbing her, Stitch would have almost surely been euthanized

De-fly-ing expectations, Stitch has had no trouble getting around with part of her wing missing

But, Janine correctly reasoned, given Stitch’s youth, she’d be able to learn to live without part of her wing, and just the one eye. ‘It’s like us living without a leg – the younger you are, the more able-bodied you become,’ she explained.

‘She has quite a charming personality for a bird of prey,’ Janine added. 

Shayan said of photographing visibly impaired creatures: ‘You have the heartbreaking moment of knowing what kind of trauma this creature went through.

‘But, while you have to understand that to respect the history of the individual, you also have to stop and see that this individual is thriving, given whatever situation they’re in now.’

Click here to donate to Sweetbriar Nature Center. For information on booking a slot during one of Shayan’s upcoming pet-portrait sessions, contact him here.

The Hidden Impact of AI in Photography and How Machine Learning Enhances Your Visual Experience

The Hidden Impact of AI in Photography and How Machine Learning Enhances Your Visual Experience

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Artificial Intelligence (AI) and machine learning have been quietly transforming photography, altering how we shoot and edit images. While more attention-grabbing technologies like Adobe’s Generative Fill feature in Photoshop have caught the eye, AI’s subtler integrations in the photography field are playing a significant role. Here are five ways AI is invisibly enhancing your photography … Read more

Artificial Intelligence (AI) and machine learning have been quietly transforming photography, altering how we shoot and edit images. While more attention-grabbing technologies like Adobe’s Generative Fill feature in Photoshop have caught the eye, AI’s subtler integrations in the photography field are playing a significant role. Here are five ways AI is invisibly enhancing your photography experience.

1. AI-enhanced autofocus in cameras

Modern mirrorless cameras utilize machine learning algorithms to improve autofocus capabilities. While traditional autofocus systems rely on contrast detection and perspective analysis, a parallel process fueled by machine learning models is now at play. This AI-driven processor interprets the scene in real time, identifying subjects such as faces, objects, animals, and more. Cameras equipped with face and eye detection can lock focus on recognized subjects, providing improved precision and ease of use.

2. Smartphone image processing

Smartphone cameras produce surprisingly high-quality images despite their small sensors and lenses. This is made possible by dedicated image processors enhanced with machine learning. Before the shutter button is even tapped, the camera system evaluates the scene and makes decisions based on detected elements, such as portraits or landscapes. After capturing multiple images with varying exposures and ISO settings, the processor blends them together, making adjustments based on scene recognition. The result is photos that rival those from larger-sensor cameras, achieved through the seamless integration of AI-driven image processing.

3. People recognition in software

Image editing software has been utilizing machine learning-based people recognition for some time. Applications like Google Photos, Lightroom, and Apple Photos can easily identify specific individuals in photos, enabling users to locate images containing certain people quickly. This technology extends beyond photography to video editing, where programs like DaVinci Resolve can also recognize people in video footage. Additionally, facial feature recognition allows for more accurate selections and targeted adjustments in editing processes.

4. Machine learning enhanced auto edit feature

Auto-editing controls in photo software have evolved with the help of machine-learning models. For example, in Lightroom, clicking the Auto button in the Edit or Basic panels triggers Adobe Sensei’s cloud-based processing technology. The AI analyzes similar images in its database and applies relevant edit settings to improve the image. Other applications, such as Pixelmator Pro and Luminar Neo, offer similar AI-driven automatic editing features, giving users a starting point that can be further customized.

5. AI-powered search function in apps

Machine learning technologies also assist photographers in quickly finding images without the need for extensive keywording. Many photo apps now employ object and scene recognition to scan images in the background or in the cloud. This allows users to perform searches based on recognized elements, such as landscapes, buildings, or animals. While not as precise as manually applied keywords, this AI-powered search feature saves time and streamlines the image retrieval process.

As AI-driven features become more integrated into photography tools, photographers are benefiting from improved precision, automatic adjustments, and simplified image searches. From camera autofocus to smartphone image processing, machine learning plays a crucial role in enhancing the visual experience for both professional and amateur photographers. Embracing these AI-powered capabilities allows photographers to focus on their craft, knowing that the technology is working seamlessly to enhance their creative vision.

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