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FHSU 2023 SACAD winners announced – Fort Hays State University (FHSU)

The 18th annual John Heinrichs Scholarly and Creative Activities Day (SACAD) was held on April 19. The event was created in 2005 to allow university faculty, staff, and students to share their scholarly and creative work. From that initial in-person event, SACAD has grown to include in-person or online poster and oral presentations as well as a variety of creative works displays.

Who is Corky Lee? The Chinese-American photographer celebrated on Google Doodle

Who is Corky Lee? The Chinese-American photographer celebrated on Google Doodle

Today on 5 May, Google users in America will be able to see the iconic Chinese-American photographer Corky Lee honoured with a doodle.

Since 1988, the date has been declared “Corky Lee Day” to celebrate the creative and his contribution to the lives of New Yorkers.

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As the search engine often does, Google has honoured Lee with a personalised Google Doodle that will appear for users on the US version.

But who is Corky Lee and what did he do?

Lee was a Chinese-American photographer, activist and journalist. Born in 1947 in New York to Chinese-born parents, he gained a degree in American studies and became inspired by photographers such as fashion photographer Bill Cunningham.

He began capturing the everyday activity in Chinatown in Manhattan and the lives of Asian American Pacific Islanders (AAPI).

Lee photographed major events such as festivals, protests and parades and shone a light on the diverse community and its successes and struggles – this community is reflected within the vibrant Google Doodle.

One of his most famous images taken in 1975 captured the moment a young Chinese-American boy, Peter Yew, was dragged away by police with blood coming from his head, sparking protests against police brutality.

More recently, in 2014, Lee poignantly recreated a photo of the completion of the transcontinental railroad that excluded any of the Chinese labourers who worked on it. For the recreation, he contacted the descendants of the labourers who had been left out of the original 1869 image.

His work had been featured in publications such as Time Magazine, The New York Times and New York Post, and his work inspired two films about his life.

In 2021, Lee died from complications due to Covid-19 on 27 January at the age of 73.

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Mushrooms Underfoot: The M-SHWY Rug Collection by Studio Mary Lennox

Mushrooms Underfoot: The M-SHWY Rug Collection by Studio Mary Lennox

You’ve likely noticed an uptick in all things mushroom lately, with mushrooms imparting their fungi energy across fashion, health, food, and pop culture. The mycological motif has always been popular within design, most notably and recently as an extension of the the “cottagecore” aesthetic. But fungus has only sporadically been found within the realm of high design, which makes Belgian rug company JOV’s M-SHWY rug collection designed by the Berlin based Studio Mary Lennox an especially captivating addition to announcements made at Milan Design Week 2023.

The collection designed by Studio Mary Lennox for JOV focuses specifically upon the characteristics of a common woodland (and farmer’s market) fungus, the oyster mushroom.

Comprising three different mycologically themed rugs, M-SHWY (pronounced MS Highway) stands for “Mycorrhizal Super Highway,” a nod to the scientific discovery attributing the shuttling of nutrients and perhaps even information between trees underground via masses of thin threads known as a mycelium – a fungal network popularly compared to our own digital internet.

Top view of MSHWY01 brown and tan mushroom rug designed to resemble overhead view of an oyster mushroom.

To give the rug extra depth and texture, JOV used a color gradient from the inside out to the edges, combined with 3D-height effects on the edges to give the rug an extra bit of hand-tufted fluff.

MSHWY01, the first design recreates a top view of an oyster mushroom. Made out of New Zealand wool with glossy Tencel Lyocell, its sheen simulates the subtle shine that one might spy glistening from the pristine and newly fruited mushroom cap of an oyster mushroom.

Brown tufted wool rug, pink rug, and white rug all designed to resemble various oyster mushrooms, displayed next to vertical clumps of real oyster mushrooms in center.

For MSHWY02, Studio Mary Lennox uses a macro detail view of the gills found branching out from the underside of an oyster mushroom cap. An additional bit of dimensions and depth have been added in the form of white lines simulating these mushroom gills, with a fluffy thick border.

Detail close up shot of pink rug and white rugs designed to resemble underside of oyster mushroom gills in Merino wool.

The third MSHWY03 rug is the most colorful, a cluster of pink oyster mushrooms expressed in an earthen-pastel pink and tufted in soft Merino wool with mercerized Egyptian cotton. Rest assured, for most feet the soften woolen footfall these rugs offer will be much more agreeable underfoot than stepping upon even the softest of fungus.

Real clumps of fruiting mushroom bodies (oyster mushrooms) growing from blocks of substrate.

The collection was presented for the first time at Milan Design Week 2023, displayed alongside vertical displays of genuine living oyster mushrooms grown from substrate, an installation conceived by Studio Mary Lennox to complement and highlight the intricate beauty of mushrooms in all their wonders.

Photography by Francesco Stelitano.

Gregory Han is the Managing Editor of Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at gregoryhan.com.

Vienna’s Tourism Board Is Using A.I.-Generated Spin-Offs of Famous Artworks to Urge People to Go See the Real Thing

Vienna’s Tourism Board Is Using A.I.-Generated Spin-Offs of Famous Artworks to Urge People to Go See the Real Thing

It’s hard to believe that Vienna’s own tourism board is behind a new series of strange A.I.-generated spin-offs of some of Austria’s most iconic artworks starring the internet’s favorite animal, the cat.

Once they’ve got our attention with these viral-ready images, however, the city is offering a different proposition: visit Vienna and “see the art behind A.I. art.”

“With so much artificial intelligence invading lives—particularly with programs like DALL-E or Midjourney that allow anyone to create ‘works of art’—Vienna wants to remind visitors of who made that all possible in the first place,” explained the tourist board’s CEO, Norbert Kettner, in a press statement.

The tongue-in-cheek marketing campaign risks significant backlash, as has been the case for other cultural institutions venturing into A.I., like the San Francisco Ballet and the Mauritshuis in the Netherlands.

Vienna’s UnArtificial Art campaign. Photo: © Vienna Tourist Board, Michael Nagle.

Despite these good intentions, the campaign saw fit to address each modernist master on a first name basis, issuing a slightly offhand apology for mutating their work. “Sorry Egon, but your art made A.I. art possible,” reads one Schiele-style image of a decidedly despondent-looking feline. Another offers its heartfelt condolences to Gustav (Klimt) for ripping-off The Kiss (1907–08).

The board is also releasing a video in which art historian Markus Hübl introduces us to Vienna’s world famous masterpieces by Schiele, Klimt, and Bruegel, before offering a comically far-fetched scholarly analysis of their A.I.-generated derivative.

[embedded content]

If the campaign succeeds, it will encourage the fast-growing audience for A.I.-generated images to redirect their attention to the real thing, which can be found at Vienna’s celebrated cultural institutions: the Belvedere, Kunsthistoriches, Albertina and Leopold Museum, to name but a few. There, they can learn about the radical achievements of the Vienna Secession, co-founded by Klimt in 1897.

“The Viennese Modernism movement that revolutionized the art world over a century ago continues to live on and affect today’s art through the algorithms that guide A.I. creations,” said Kettner.

Check out more of Vienna Tourist Board’s A.I. creations below.

Bruegel, Tower of Babel (c.1563) and A.I. picture generated on Midjourney by Vienna Tourist Board. Photos: © Kunsthistorisches Museum and Vienna Tourist Board.

Gustav Klimt, Beethovenfries, (1901/02) at the Secession. Photo courtesy of Vienna Tourist Board.

Picture inspired by Klimt’s Beethoven Frieze, generated in 2023 using Midjourney by Vienna Tourist Board.

Colorful Facade of Hundertwasserhaus, apartment house designed by Friedensreich Hundertwasser in Vienna, Wien, Austria. Photo: Petr Svarc/UCG/Universal Images Group via Getty Images.

Picture of a facade inspired by Friedensreich Hundertwasser generated in 2023 on Midjourney by Vienna Tourist Board

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Ukrainian Artist Julia Pilipchatina Draws on the Centuries-Old Tradition of Porcelain Painting with the Future In Mind

Ukrainian Artist Julia Pilipchatina Draws on the Centuries-Old Tradition of Porcelain Painting with the Future In Mind

All images © Julia Pilipchatina, shared with permission

In the 7th or 8th century, Chinese artisans devised a way to combine feldspar and kaolin and fire it at a very high temperature to produce the first porcelain, which was traded globally and highly sought-after for its elegant surfaces and ornate designs. The precise process wasn’t easy to replicate: not until the early 18th century did makers in Germany first achieve the right mix of materials and methods to produce the ceramic in Europe. Around the world, the bright, white surfaces of dinnerware and decorative vessels provided canvases for the painstaking craft of porcelain painting, emphasizing numerous patterned layers of colorful glaze. For Ukrainian artist Julia Pilipchatina, the craft of hand-embellishing plates connects her to a rich creative legacy and to personal stories and family heirlooms.

Formally educated as a historian, Pilipchatina is fascinated by the profound ties to ancestry and culture that tableware represents. “By choosing a unique plate for ourselves, we draw upon our own values, and—I hope—these objects remain in our families as testament to the lives of past generations,” she says. As a refugee from Russia’s ongoing war against Ukraine, the artist was forced to close her workshop, leave all of her belongings behind—save for her two dogs—and start from scratch. Now in Belgium, she’s developing a series of plates depicting detailed, chromatic insects with spotted wings, serrated legs, and feathery feet. She says:

The Beetles series was born out of an attempt to overcome my fear. It’s difficult for me to approach the topic of war. It’s too painful and feels like a black hole that drags me in as soon as I focus on it. But I suppose the nature of fear is the same, and I decided to take on a somewhat safe but strong and irrational fear of insects.

 

A porcelain plate hand-painted with an insect.

While insects have long appeared in ceramic tableware alongside other popular motifs like birds, trees, and bucolic landscapes, Pilipchatina renders each critter in a style mirroring her watercolor illustrations, inspired by an encyclopedia depicting exotic, jewel-colored specimens in intricate detail. The more she studied the images, the more the creatures ceased to be a source of anxiety as she noted their elaborate patterns and found beauty in their vibrance and textures.

Each bug’s bold, saturated color emerges through the meticulous layering of thin coats of paint, or overglaze, to the surface, then firing the piece at 800 degrees Celsius. “The cycle consists of heating and cooling to room temperature, which means that one firing can last 12 hours,” Pilipchatina says. “Since the paint is semi-transparent, achieving brightness, depth, and contrast requires many layers, and therefore many firings.”

Emphasizing beauty as a reprieve from the loss of her home and the ugliness of war, the artist focuses on tenderness and fragility in the natural world and humanity’s relationship with it and one another. Combining art and utility, an elegantly crafted dish emphasizes longevity, continuity, and tradition while connecting loved ones around the table. She says, “Having an item that belonged to a grandmother or great-grandmother is of great value and rarity. Now, I am creating such objects for the future.”

Pilipchatina explores a range of decorative ceramic designs in addition to a few series of illustrations about her dogs and children’s stories. You can find much more of her work on Behance, Instagram, and in her Etsy shop.

 

Two hand-painted insects on porcelain plates.

A hand-painted insect on a porcelain plate.

Two hand-painted beetles on porcelain plates.

A hand-painted insect on a porcelain plate.

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article Ukrainian Artist Julia Pilipchatina Draws on the Centuries-Old Tradition of Porcelain Painting with the Future In Mind appeared first on Colossal.

Students curate fellow students’ work in new VCUarts exhibition

Students curate fellow students’ work in new VCUarts exhibition

A new exhibition of work by graduate students in the Virginia Commonwealth University School of the Arts is a first-of-its-kind show fully curated by fellow graduate students in art history, history and museum studies.

The multidisciplinary exhibition, called “(Kin)dred Ties,” opens May 5 with a 5 p.m. reception at the Murry N. DePillars Gallery, 1000 W. Broad St.

Lisa Freiman, Ph.D., an art history professor in VCUarts, designed a new graduate seminar, Curating Exhibitions, to guide students in curating the works of living artists. In addition to readings and insight into the hands-on production process, Freiman emphasized to her students the need for an overall logic to the exhibition.

“Once they started realizing that there were a lot of works that were addressing family – whether it be memories both traumatic and positive, or histories or any number of associations that come with that – [her students] chose specific works, and it was the works that stood out,” Freeman said.

The seminar matched eight art history, history and museum studies graduate students with about 30 VCUarts studio art graduate students in the departments of Craft/Material Studies, Painting + Printmaking, Photography + Film, and Sculpture + Extended media who volunteered to be a part of the project.

“It seemed like such a logical thing to have an exhibition be the medium for cross-pollination between the two programs,” Freiman said.

Among other readings, her seminar included the book “The Curator’s Handbook” by Adrian George, but the face-to-face meetings with fellow graduate students in their art studios were a highlight for the curators.

“The most exciting part of it was when they came back from their studio visits and were doing presentations of each of the MFA candidates,” Freiman said. “They said, ‘The studio visits were amazing. It was so interesting to look at this work and to hear what the artists thought about it, and to be able to have a conversation with them about it.’”

Four people standing around an object on a pedestal
Lisa Freiman, Ph.D., works with her students Meredith Glasco, Jenah Creecy and Liz Chung while setting up the exhibition “(Kin)dred Ties.” (Allen Jones, Enterprise Marketing and Communications)

The seminar’s history and museum studies students scheduled group meetings outside of class to parse out and organize the exhibition theme. Fifteen VCUarts graduate students were highlighted initially, with about a dozen featured in the final exhibition.

Mary McLean, a master’s student in history in the College of Humanities and Sciences, took the Curating Exhibitions class to broaden her interpretive skills, and the assignments took her out of her comfort zone.

“One of the biggest challenges has been knowing how to communicate with artists,” she said. “I tend to like to stay in my office, do my research, maybe share it with a couple people. And what this class has challenged me to do is actually reach out to artists and ask them hard questions about their art, like, ‘Why did you make this? Why was this important?’ Those aren’t really questions that you ask somebody. It’s their precious art that they’ve spent so much time on. You’ve got to be a little gutsy. And it’s definitely challenged me.”

McLean said she learned to ask the artists: What are you trying to communicate? How can the audience interact with this? The answers often would make conceptual art relatable.

She was matched with Stacie Sabady, a craft/material studies graduate student in the School of the Arts who used yarn that pays homage to the matriarchs in her family.

“The yarn that she used was from her great-aunt who had passed away,” McLean said. “It’s a sentimental piece. So when I’m writing my interpretation of the piece to go into the exhibition, I want to make sure that I’m not being disingenuous to the memory of her great-aunt.

I want to make sure that I’m getting her rendition correct. And that’s really challenging because I want to be able to convey it to the audience that this is a sentimental piece without exploiting it.”

McLean, who is focusing on Colonial America for her thesis research, added that working with living artists, unlike historical studies of objects, has helped bring empathy to her interpretations.

Nana Ferdnance, a seminar student who is studying art history with a museum studies concentration, relished learning about the artists’ passion and the significance of their work.

“Sometimes when people see contemporary modern art, it may look simple, but there’s so much meaning behind that,” she said. “And sometimes for artists, it could be a process of processing trauma, family, emotions and relationships. And that was a through line in our theme where we talked to a lot of artists. They were expressing their family connections and their relationships through their artwork. It was just really gorgeous.”

With a keen interest in diverse contemporary artists, Ferdnance enjoyed interacting with painting/printmaking graduate student Ali Kaeini. His work in the “(Kin)dred Ties” exhibition is a drop cloth framed with Iranian-style miniature objects and architecture, along with poetry painted on it that conveys the experience of displacement.

Ferdnance said the hands-on seminar echoed her recent experience as an intern at the National Gallery of Art and will support her career aspirations in the museum world. In addition to working with people of different backgrounds and interests, she got insight into creating exhibition proposals and contracts, coordinating with artists for delivery of their work, and event production and promotion.

A man is standing to the left of a painting and a woman is kneeling to the right of it. They are both holding measuring tape going across the painting.
Students Elliott Martin (left) and Ajana Bradshaw (right) arrange a painting in the exhibition “(Kin)dred Ties.” (Allen Jones, Enterprise Marketing and Communications)

Freiman said her seminar students responded robustly to interacting with artists close to their age, and in turn, the MFA students were excited at having peers look at their work.

Shannon Kurzynec’s piece in the exhibition, “Pill Pack Brooch Two,” is crafted of bronze, silver and steel.

“My experience with pills all started with my grandmother,” said Kurzynec, a first-year MFA student in craft/material studies. “When I was younger, she broke her neck, and I remember sitting at the kitchen table with her and watching her take pills by the handful – and her not being able to swallow them because of the accident. I couldn’t even tell you how many she had to take a day. That really impacted the way I viewed pills.”

Losing family members and friends to opioid use and disposing of many pills after her grandmother passed away, also made a big impression on Kurzynec. By creating art out of pharmaceuticals that abound, she wants to make a statement about the commodification of medication.

“It was a great experience getting to have a conversation about my work and the ties to my family,” Kurzynec said of the seminar students and the “(Kin)dred Spirits” exhibition. “By my work being chosen to be in there, it’s quite fantastic for me, because that’s a side of my work that isn’t always shared. It’s not a family portrait. It’s my version of a family portrait. Or a family tree in a really indirect way. It’s been an experience to be able to share that with others.”

“(Kin)dred Ties” will run through May 10. Gallery hours are 5 p.m. to 8 p.m. daily.

F5: Jeff Staple Loves the Classics + the Contemporary Alike

F5: Jeff Staple Loves the Classics + the Contemporary Alike

Jeff Staple, born Jeffrey Ng, is a creative visionary who has created work that encompasses graphics, fashion, and footwear design, as well as brand marketing. He’s the founder of REED ART DEPARTMENT (or RAD, formerly known as Staple Design), where he’s worked on countless projects for clients that range from startup brands to Fortune 100 companies. 2023 marks the 25th anniversary of Jeff founding STAPLE, the New York-based pioneering streetwear brand, with the now infamous “Pigeon” logo, and later experiential lifestyle boutique, REED SPACE in 2002.

Today, Jeff continues to explore and traverse new territory as creator and host of the Coinbase_NFT podcast “Do Process,” the heir to his renowned “Business of Hype” podcast on HYPEBEAST. He shares professional advice as one of the top teachers on SKILLSHARE, and is a pioneer in the web3 space as founder of the STAPLEVERSE, a new digital world that’s based on everything he’s learned during his time as a cultural leader.

Jeff Staple Photo: Ali Imam

In addition to his work as a creative, Jeff is a trusted voice in the business world, where he’s a frequent moderator, lecturer, and keynote speaker at industry panels and conferences. He continues to expand his “Positive Social Contagion” worldwide, going on more than two decades and counting.

Today, Jeff Staple joins us for Friday Five!

modern black and gold silverware and chopsticks

My favorite kitchen flatware. Crafted in Portugal, Cutipol is a world-class brand renowned for its quality and design. José Ribeiro founded Cutipol in 1963, taking the strong heritage of Portuguese handmade cutlery across the world. Together with his children, he traveled the world to find the most advanced machines and processes. I love that his wife and cofounder, Alice Marques, is the true lifeblood of the business – responsible for all production and development.

modern beige, brown, and blue hightop hiking shoes

Merrell exists to share the simple power of being outside – the trail is for everyone. The Hydro Moc all-terrain system is an evolution of the instant classic – and divisive – Hydro Moc, taking it out of the water and into varied environments. It features their signature EVA foam cage upper, which is super-resilient and water friendly. The Puffy system uses a 200g Primaloft® Eco Series Synthetic insulated upper, a midsole made from BLOOM® performance foam made from 10% algae biomass, and an external rear sling that locks in the heel, with a toggle lace closure giving the wearer easy-on easy-off functionality. Looks pretty darn cool, too. A must have to add to the collection.

modern black chair

The Ceragem V6 is the latest addition to my home. A beautiful piece of furniture from Korea that is also an FDA cleared Class II medical device which helps provide temporary relief of muscle and joint pain, blood circulation, and relaxation of muscles. It can be tailored to each user’s unique spinal length and curvature. Heated massage rollers scan and analyze the user’s spinal length and curvature to provide a customized massage for all kinds of body shapes. It also features Intensive Thermal Therapy at 149°F, plus Air Cell Massager Booties to promote blood circulation to your legs! A must after a long flight or intense workout.

collage of graphic snack bags reading Irwins

Starting in Singapore in 2009, these strange salted egg chips became my true addiction the moment I discovered them. It’s been super hard to find Irvins in the States, but now they’re becoming a bit more available! (Bad for my waistline!) Irvins’ hand-select ingredients like curry leaves, chili peppers, and upcycled salmon skin, then salt-brine real duck egg yolks for 30 days, steaming them into a savory crumble (no powders!). Truly unique, truly addictive.

modern armchair and ottoman

My agency, Reed Art Dept, collaborated with Parc to create this incredible rendition of the classic 1970s Eames Lounge Chair and Ottoman. Parc is a furniture design and fabrication firm that manages high-level projects, from conceptual design phase through to final production, from large scale commercial projects to one-off residential projects. This piece has sold out, but is available for pre-order with a three month delivery window.

Work by Jeff Staple:

running shoe displayed in a panorama

Allbirds, 2022 STAPLE Dasher For our collaboration with Allbirds, we had a conversation around carbon emissions and sustainability in the sneaker community. The 2022 STAPLE Dasher updated the “inside out” style of the first collaboration in 2020, but with a new twist: it displayed a carbon footprint of 12.5 kg CO2 – printed proudly on the outside of the shoe – to account for the factors of its carbon footprint.

side-by-side images of patterned fabric swatches and those swatches attached to a beige hoodie sweatshirt

Champion Craft Series One of my favorite projects the agency has worked on is the Champion Craft Series. We helped Champion spotlight six “Crafters” we selected from around the country who used the Reverse Weave sweatshirt as a blank canvas to create their own capsule collections. The inaugural group included Advisory Board Crystals, Arrrtaddict, Bandulu, Benjamin Edgar, Gabriela Noelle, and Regina Yazdi. The collection debuted on NTWRK and was followed by a multi-city tour in New York, Atlanta, Chicago, Miami, and Los Angeles. To me, this project really embodied the spirit of creativity and the power of collaboration.

four different sneaker designs on a white background

Cole Haan x Keith Haring. RAD We worked with Cole Haan to design a special-edition collection of shoes inspired by the iconic artist Keith Haring. The collection included two styles, the ØriginalGrand and GrandPrø Rally, each of which featured the artist’s signature bold outlines and some of his most memorable characters, including the snake and the radiant baby.

a person wearing light grey crocs having just stepped in pink gum on a sidewalk

STAPLE x Crocs – Sidewalk Luxe Crocs went from being the shoes you would only wear inside your house to one of the hottest – and most comfortable – footwear items in the streetwear industry. Last year, we released our own collaboration with Crocs called the STAPLE x Crocs – Sidewalk Luxe. The design details paid homage to the NYC streets, from the sidewalks to the city trash, while the giant talon Jibbitz™ were a nod to the pigeon mascot of STAPLE. They’re also the largest Jibbitz™ ever created!

magazine cover reading REED with a brown-skinned man with facial hair wearing a black t-shirt and green crown

Reed Magazine Reed Magazine’s mission is to create a platform where we can share authentic stories about the people and things that inspire us, and truly give our readers a better sense for what makes them tick. Reed Magazine is our return to the timeless art of print journalism, tapping into Reed Art Department’s unique insight on modern streetwear, sneaker, and fashion culture. For our latest issue, we featured the iconic king of footwear – Salehe Bembury.

This post contains affiliate links, so if you make a purchase from an affiliate link, we earn a commission. Thanks for supporting Design Milk!

Kelly Beall is senior editor at Design Milk. The Pittsburgh-based graphic designer and writer has had a deep love of art and design for as long as she can remember, and enjoys sharing her finds with others. When undistracted by great art and design, she can be found making a mess in the kitchen, consuming as much information as possible, or on the couch with her three pets. Find her @designcrush on social.

COM Students Create Successful Marketing Campaigns for Night Shift Brewing and World Wildlife Fund

COM Students Create Successful Marketing Campaigns for Night Shift Brewing and World Wildlife Fund

Imagine being paid for your homework. 

Every year, students in the College of Communication’s CM423 and CM424 advertising portfolio classes are asked to dream up creative work for real-world clients, albeit with lower stakes: These are imaginary campaigns, and the “client” will never see the finished work. But students come out of the classes with portfolio pieces that showcase their talents in art direction, copywriting, and strategy, crucial for landing those first internships and jobs. 

However, two recent projects were so stellar that Doug Gould, a COM professor of the practice of advertising and longtime industry pro, knew they had professional potential. 

“The work was so impressive that I said, ‘I don’t know if we’ll be able to sell this idea, but it’s so good, we need to get it in front of the client and see if they are interested,’” Gould says. 

His instincts were correct: student work created for the World Wildlife Fund, the world’s largest conservation organization, and Night Shift Brewing, located in Everett, Mass., have now become actual campaigns for the clients. And the students, who have now all graduated and are working in the industry, were paid as freelancers.

Photos courtesy World Wildlife Fund

One of Gould’s assignments called for students to choose a nonprofit they were passionate about, and then craft a campaign to market it. Caroline Richardson (COM’21) and Amanda Berman (Questrom’21) began their WWF campaign in the spring of 2021. 

Richardson, now an associate art director at TBWACHIATDAY, and Berman, currently an art director at RAPP, say they chose WWF as their hypothetical client for several reasons, among them the organization’s large reach. They also both happen to be animal lovers. 

“Their project, which officially launched in March 2023, is a set of gorgeously illustrated alphabet flashcards for elementary school children that intertwines letters and animal photographs (“A” is for African elephant, “B” is for bison, “C” is for coral, etc.) on one side, and a short description of the animal on the back. The flashcards are being used in more than 1,000 classrooms throughout the country as part of WWF’s Wild Classroom program, which provides free resources to guide teachers in developing lessons about conservation.

To get their concept in front of the WWF, Gould cold-messaged the organization’s art director on LinkedIn. The strategy worked. “We hopped on a bunch of Zooms with [the art director] throughout this process, and he was really great at showing us things that we weren’t super well versed in, such as photo editing techniques,” Richardson says. 

The client also helped focus the concept. “Our original idea was more adult-oriented, and was designed to appear on subway posters,” Berman says. It was conversations with the client that led to the illustrated cards. 

Richardson and Berman’s work recently won a Young Ones prize, given for outstanding student design and advertising work, as well as a Hatch award, which recognizes creative branding and marketing created in New England or for a New England client.

Designed Graphic: Blue neon text on a brickwall background reads
Photo courtesy Night Shift Brewing

In spring 2022, Gould assigned his students to choose a microbrewery and create a campaign to help grow its business. Classmates Hannah Glickenhaus (COM’22), India Pearman (COM’22), and Olivia Strauss (COM’22) say they chose Night Shift Brewing because they were impressed with the company’s existing branding and were familiar with the product, having seen it at the BU Pub, as well as at local bars.Each ad in their campaign starts with the words, “So you…” and ends with a funny, head-scratching conundrum: “So you dropped your ballpark frank and still ate it,” “So you tried to adopt a squirrel on your walk home.” The tagline for each ad reads, “Not every idea brewed at night is a good one. We are. Night Shift Brewing.” The campaign launched on social media in March 2023, and digital billboards featuring the ads published around Boston this month. 

Originally, the trio pitched the “So you…” lines as raucous moments that happen when you’ve had too much to drink. When they pitched the idea in class, Gould encouraged them to find funny moments that could happen even without a drink, in an effort to make the campaign more relatable…and legally less problematic, Strauss says.

Gould had a mutual friend at Night Shift and was able to find the contact info for the company’s founder, Michael Oxton, who loved the work. Oxton and his team then worked with the students to develop the campaign. 

“We landed on the premise of the idea—‘The best stories are brewed at night’—through our conversations with Michael,” Strauss says. “From the first week we pitched the idea in class, to the end of the freelance campaign, it’s unrecognizable,” says Glickenhaus, currently working as a junior copywriter at MMB in Boston. “It went through a lot of iterations, for sure.”

“We sold the idea to them to use in any capacity they want,’ Pearman says. “And they told us it’s going to live on as an evergreen campaign for them, and they can apply it to product launches or events they have.” Their idea was short-listed for this year’s Young Ones award. 

“Honestly, it’s just a brilliant campaign idea,” says Oxton. “It connects what we do and our origin story [homebrewing at night] to funny, relevant anecdotes that everyone can identify with. The best campaigns are ones where people think, ‘Oh I gotta take a picture of that!’ or ‘Oh I gotta share that!’ and I think this campaign achieves that. It’s also constantly refreshable—there are nearly limitless examples of funny, great stories or ideas that people ‘brew’ at night. Everyone identifies with it. We love it.” 

Beyond the classroom, students say their COM portfolio classes prepped them for life in the advertising industry, teaching them, for example, how to negotiate pay as a freelancer. And the pieces they produced helped them land that all-important first job. 

“In my interview for my current job [as a copywriter at RPR in Santa Monica], the hiring manager said, ‘I called you because I saw your Night Shift Brewing campaign in your book, and I think that’s really great work,” Strauss says. “The campaign jump-started my career.”

Pearman, currently an associate social strategist at Digitas in Boston, says Gould’s feedback wasn’t dictatorial, but rather made the students think. “The class emulates real-life professional work because it’s all feedback based, and then you develop your idea further,” she says. “That’s the same process we do over and over in our day-to-day lives.”

“Our goal is to have our students be as creative as possible—not to create middling advertising, which the world is full of, but to demonstrate that they can produce at the highest possible levels given their relative lack of experience,” Gould says. “We often have students create work that is every bit as good as what is made in the professional environment.”

Explore Related Topics:

USPS’s “Art of the Skateboard” postage stamps feature Indigenous artists

USPS’s “Art of the Skateboard” postage stamps feature Indigenous artists

Skateboarders see the world as a living canvas to be painted with attempts at acrobatic gravity-seducing works of physical and mental artistic mastery. Similar to the designs on the bottom and top of skateboard decks, where artists and designers draw and paint their creations into life, communicating ideas, images, and thoughts, the stamp is also a canvas.

A press release by the United States Postal Service explains the intent behind the series, “The bold artwork emblazoned on a skateboard deck is often as eye-catching and individualistic as a skater’s most breathtaking moves. These four stamps celebrate the Art of the Skateboard with vibrant designs that capture skateboarding’s excitement and reflect the diversity and influence of the young artists whose work is featured. Art director Antonio Alcalá designed the stamp issuance using photographs of skateboards created by” four artists.”

As reported by the Associated Press, “Di’Orr Greenwood, 27, an artist born and raised on the Navajo Nation in Arizona…, along with Crystal Worl, who is Tlingit Athabascan. William James Taylor Jr., an artist from Virginia, and Federico “MasPaz” Frum, a Colombian-born muralist in Washington, D.C., round out the quartet of featured artists.”

Click here to learn more about all the artists, with links to their bios and creations.

“Skateboarding has become a staple across Indian Country. In Oregon, the Confederated Tribes of Warm Springs will reopen a refurbished skate park March 29 thanks to a partnership with pro skateboarder Tony Hawk’s nonprofit, The Skatepark Project. Skateboarders on the Fort Apache Indian Reservation in eastern Arizona recently got funding from there, too. A skate park opened in August on the Hopi reservation. Youth-organized competitions take place on the Pine Ridge Indian Reservation in South Dakota.”

Dustinn Craig, a White Mountain Apache filmmaker and “lifer” skateboarder in Arizona, has made documentaries and short films on the sport. The 47-year-old remembers how skateboarding was seen as dorky and anti-establishment when he was a kid hiding “a useless wooden toy” in his locker. At the same time, Craig credits skateboarding culture as “my arts and humanities education.”

For more on the politics of skateboarding, representation, and justice in Indian Country, check out the panel discussion with members of Apache Skateboards, “Your Skating on Native Land,” from the Slow Impact event in Tempe, Arizona.

Forbes Daily: Good To Be King

Forbes Daily: Good To Be King

Happy Friday,

It’s not every day journalists find themselves translating Morse code, so when Twitter cofounder Jack Dorsey responded to a recent Forbes inquiry on his $10 million donation to nonprofit OpenSats in all dots and dashes, I was delighted to see that my colleague Michael del Castillo was up to the task.

Sure beats the “💩” emoji (ahem).

BREAKING NEWS

Senate Republicans are casting doubt on Treasury Secretary Janet Yellen’s June 1 deadline for raising the debt ceiling—a sentiment that bolsters their bid to buy time to negotiate spending cut demands, and one that aligns with views among financial experts.

It’s not just PacWest: Regional bank stocks plummeted amid contagion fears, including Phoenix-based Western Alliance Bancorporation, falling by more than a third, its lowest point since 2013, and Memphis’ First Horizon, falling more than 32% after it announced a mutual agreement to terminate a merger with TD Bank.

BUSINESS + FINANCE

Seattle transplant Chris Howard carved out a spot among the world’s best seed investors after a decade of grinding his way to Silicon Valley’s inside track. He launched Fuel Capital in 2013 and uses his marketing background to define the pitch—after an early investment in Teespring, he moved into their office to help run its marketing team. More: The Midas Seed List 2023

Adidas is still feeling the financial impact of cutting ties with Kayne West and his Yeezy brand last year after the rapper’s antisemitic outbursts. Despite reporting better-than-expected first quarter profits of $66 million, the discontinuation of Yeezy led to a $441 million year-over-year drop in overall sales.

WEALTH + ENTREPRENEURSHIP

It sure is good to be king. Ahead of his coronation this weekend, King Charles III oversees a $46 billion portfolio of assets held in trust for the kingdom—including billions in investments, opulent palaces, glittering jewels and priceless art. Charles also inherited an estimated $500 million from Queen Elizabeth II. The late monarch’s will likely be sealed for at least 90 years, so the exact distribution of her personal assets is unknown.

New financial disclosures show that former President Donald Trump is flush with cash after leaving the White House, thanks to refinancing a San Francisco office tower and the sale of his D.C. hotel. Most of his estimated $425 million war chest is held in safe investments, which makes sense for a guy who is 76 years old, maintains a portfolio of riskier real estate assets, and might need a few hundred million to handle legal issues.

TECH + INNOVATION

No company has done more than ByteDance, TikTok’s Chinese parent company, when it comes to getting VCs onto the Forbes Midas List, including No. 1 Neil Shen. But Washington politics and regulatory limbo still cast “dark clouds” over the world’s most valuable startup.

Twitter co-founder Jack Dorsey announced he will donate $10 million to help bitcoin “become the native currency of the internet,” with $5 million set aside to further develop the decentralized social protocol Nostr. It levels the playing field after a $13 million investment he made into a similar open-source social protocol before leaving Twitter last year, which is now being developed as Bluesky.

Coinbase took to the courts last week hoping to force the SEC to act on its request for broader federal regulation of cryptocurrency and digital assets, a move that appears to have paid off, at least for now. A federal appeals court gave the agency 10 days to explain why it sat on the leading U.S. crypto exchange’s July 2022 request. It’s “not a signal that Coinbase will win,” a lawyer cautioned, and another predicted the agency is likely to keep its response as vague as possible.

SPORTS + ENTERTAINMENT

A jury found singer-songwriter Ed Sheeran not liable in a copyright infringement lawsuit that alleged his hit “Thinking Out Loud” stole elements from the iconic 1973 Marvin Gaye song “Let’s Get It On.” It’s a victory for the music industry—in closing arguments, Sheeran’s lawyer warned the alternate decision could have “a devastating impact on future musicians.”

New York and California launched a joint investigation into allegations of workplace discrimination within the NFL. It will focus on the league’s alleged “hostile work environment” at its offices in the two states, including potential violations of state and federal pay equity and anti-discrimination laws.

TRAVEL + LIFESTYLE

The cruise industry is officially back. Royal Caribbean dramatically upped its earnings forecast for 2023 by nearly 50%. Shares for the world’s largest cruise line were up 8%, and competitors Carnival and Norwegian also saw a 4% bump on the optimistic forecast. Cruise bookings are at their highest level ever, and occupancy is on pace to hit a record rate by year’s end, according to analysts.

DAILY COVER STORY

Ben & Jerry’s Cofounder Gets Fully Baked With New Nonprofit Cannabis Company

TOPLINE Ben Cohen, the “Ben” from Ben & Jerry’s ice cream, was smoking a joint one summer night in 1970 when he and a friend got busted by the cops. At that time, marijuana was just as illegal in New York as heroin and a small doobie could land you in jail. “Eventually, as we were white middle-class guys, we ended up getting tickets for littering a lighted cigarette butt on the beach,” he told Forbes.

The experience stuck with Cohen, who believes that if he had been Black, that night would have ended very differently. He’s not far off: Even as 38 states have legal medical marijuana programs and 22 allow adult-use sales, Black Americans are still more likely to be arrested for possession than white people in every state that has legalized or decriminalized marijuana possession (through 2018).

And with only about 2% of cannabis businesses being Black-owned, Cohen wanted to do something to address the harms of America’s prohibition on pot and help more Black entrepreneurs get a foothold in the industry.

Cohen’s newest venture, Ben’s Best Blnz (or B3), is launching its first sales of cannabis and pre-rolled joints in dispensaries throughout Vermont. While Ben & Jerry’s donated about 8% of its pre-tax profits to human rights, environmental and social justice causes, B3 is set up as a nonprofit and will donate 100% of its profits to organizations focused on funding Black-owned cannabis companies and helping get people released from prison on cannabis charges.

WHY IT MATTERS “I don’t need more money,” Cohen says. “But I’m an entrepreneur and what motivates me is justice. I’m very motivated by the idea of trying to create a more just world. And it’s a beautiful pairing of using this substance that had created all this oppression for Black people to create, hopefully, wealth for Black people.”

MORE Meet The Billionaire King Of Rolling Papers

FACTS AND COMMENTS

Apple beat Wall Street expectations for its first quarter earnings, thanks to its strongest ever-sales in its services unit, which includes iCloud, the App Store and its credit card business:

$94.8 billion: First quarter sales, smashing analyst estimates of $92.9 billion.

$2.65 trillion: Apple’s market capitalization, making it the most valuable company in the world.

$555 billion: How much market cap Apple has gained this year, alongside a 32% rally in share price.

STRATEGY AND SUCCESS

While there are benefits to having a higher credit score, before you stress it’s worth understanding their purpose and how they’re calculated. Credit scores measure whether you’re good at borrowing money, not managing it. Here are the five components of a credit score, according to FICO, and it says it all about you and your money.

VIDEO

QUIZ

The Biden administration outlined plans to tackle which one key emerging risk in the technology space over growing calls for regulation?

A. Semi-autonomous robots

B. Artificial intelligence

C. Drones

D. Facial recognition

Check if you got it right here.

ACROSS THE NEWSROOM

Deadline next week: The Forbes Cloud 100 recognizes the leading privately-held cloud companies in the world. Know a company that deserves a spot? Submissions for the eighth annual list are now open through May 12.

BEYOND THE NEWSROOM

  • The 2023 Forbes Future Of Work Summit will take place in New York and virtually on June 1. Here, we’ll explore the forthcoming impact of artificial intelligence, shifting dynamics between workers and employers, and more. Sign up to stay tuned for updates.
  • The Forbes Iconoclast Summit will convene the world’s most iconic visionaries, financial titans, pioneering technologists, and key executives for high-level conversations on the most critical issues impacting our economy and markets today. Join us in New York City on June 12.

Thanks for reading! Follow along with us on Twitter for by-the-minute updates on the latest business and financial news throughout the day.