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Select Board approves new switchbox art

Select Board approves new switchbox art

TEWKSBURY — The Tewks­bury Select Board met on April 24, 2023 at town hall, welcoming new­ly elected member Pat­rick Holland.

The board approved an order of taking for easements on Pringle Street for a culvert replacement project. The board also ap­proved a transfer of an all alcoholic beverages package store license from Lincoln Liquors to MB Spirits at the same premises.

The board took up a National Grid pole petition for installation of un­derground facilities at Foster Lane. This comes after the Planning Board recently held a discussion regarding a land disturbance permit for Kev­in O’Brien and O’Brien Homes at the same location.

The original proposal sought to disturb about 63,000 square feet over two areas — one for the construction of a home and one for the improvement of Foster Lane.

At the Select Board meet­ing, Plunkett asserted that O’Brien had no right of access, while O’Brien sought a determination from town counsel on the issue. O’Brien stated that he and his attorneys have repeatedly asked for documentation from Plunkett, which has not been provided.

O’Brien asked why a war­rant article for the up­coming Town Meeting was even on the docket, asking how the town can give away the rights to his property, which he has owned for over 20 years.

The board tabled the discussion to a future date, citing a need for more in­formation before making a determination.

The board discussed en­tertainment licenses for Wamesit Lanes. Market­ing director Janelle Wag­staff sought blanket ap­proval for several events based on demonstrated past success, including La­dies Nights, movie nights on the patio, comedy shows, Dueling Pianos, and a magician.

“Is it G-rated?” asked Hol­land of the comedy show.

Wagstaff confirmed the show would be appropriate for use with an amplification system. The board approved the requests, and Town Manager Rich­ard Montuori suggested that next year’s licensing could bundle all events into one package.

The board approved a change of office request for the 99 Restaurant. The board also appointed Hol­land to serve as its representative to the Commu­nity Preservation Commit­tee.

The board discussed sche­duling of retail marijuana license hearings. Member James Mackey sought to “draw a line” and start moving the pro­cess forward for applicants.

Member Jayne Wellman asked to set firmer deadlines so applicants could understand the town’s pro­cess and get in front of the Planning Board, hold community meetings, etc. as required.

According to the town manager, applicants were sent a letter at the beginning of the year reminding them to finish filing their paperwork, but no specific deadline was set.

Wellman proposed closing the round of applications on May 11 for all pro­ponents who have filed with the Select Board but have not set a date to go before the Planning Board.

“This is a new process that we’re going through,” said chair Todd Johnson.

“It’s not to anyone’s ad­vantage to wait,” added Wellman.

The board voted to ap­prove designs for switchbox art at Chandler and East Street, as part of a public arts program spon­sored by the Tewksbury Beautification Commit­tee, founded in 2015. The existing art on the box was chipped and the art­ist moved out of state.

The new designs were submitted by Shawsheen Tech students and represent “Tewksbury: Past, Present, and Future.” The board approved the designs.

The board voted to ap­prove participation in an affordable housing trust fund buydown at Merri­mack Meadows for two units at risk of losing their affordable deed riders. $215,640 from the Af­fordable Housing Trust Fund were approved to support the buydown with state contributions.

The deed restrictions are expiring, and the buy­down allows the town to retain affordability status and keep restrictions in place.

The board reviewed warrant articles for Town Meeting on May 1 and 3. The board voted to recommend adoption on most articles. Articles 16-19 were tabled for discussion at the board’s meeting before Town Meeting, as was Article 27.

Article 24, to eliminate secret ballots as a re­quired method of voting for personnel bylaw articles, was recommended for adoption in a 3-2 vote. Article 28 was recommended for indefinite postponement.

The board deferred re­commendation on Arti­cle 35, a zoning article, to the Planning Board, and recommended adoption of Article 25 to allow for a specific type of con­version of commercial space to affordable residential use.

The board voted to table Article 27. The board voted to recommend ad­option on all six special Town Meeting articles.

In board member re­ports, Wellman shared that the town recently received a Tree City designation, following an initiative by residents, in­cluding Al Mancini and Susan Young. Spring town clean up day will take place on May 6, sponsored by the Tewksbury Beautification Commit­tee. Supplies will be avail­able for pick up at town hall from 9 a.m. – 12 p.m., and filled bags can be brought to the DPW.

Residents can also make food pantry and textile donations at the DPW, and participate in electronics recycling and document shredding. Fi­nally, the Tewksbury Po­lice Department is nearing accreditation.

The next meeting is sche­duled for May 1, 2023. Re­sidents may find the meeting agenda on the town website. The meeting may be viewed on Com­­­cast chan­­nel 99 and Veri­zon channel 33.

Learn about street photography at next workshop

Learn about street photography at next workshop

Delta Photo Club (DPC) is pleased present “An Introduction to the Art of Street Photography”, a workshop by acclaimed photographer and long-time DPC member Francois Cleroux on Wednesday, May 3 on Zoom starting at 7:30 p.m.

In this two-hour class, Cleroux will present a quick history of street photography, discuss what street photography is and isn’t as well as why it’s important for you to understand what street photography is for you. He will further cover being comfortable photographing people, gear and settings, as well as the compositional and artistic elements that make for great street photography.

Cleroux has been doing photography since the eighth grade. His images have been published in magazines in Europe, India, North America, and on the cover of Popular Photography magazine and Photo magazine. He has exhibited works in Canada, the USA, and India and has taught in Europe and the USA.

He loves creating images from very simple minimalist works to very large complex installations. Although most of his artistic projects are personal and not shared, he has created “tabulaRASA”, a photographic artists’ collective, which is helps other artists create, cultivate, and refine their works and projects. Francois has started a Photographic Artists Mentorship Program.

In recent years he has pursued his passion for street photography. He established www.StreetsIHaveWalked.com to promote street photography in the Vancouver area and offers a free self-paced street photography class.

For DPC Club members in good standing, this session will be followed with outings guided by Cleroux. Additionally, there will be a “Show and Tell” session to discuss images submitted by the members from the outings.

The link for Zoom will be sent out in the afternoon of May 3.

To attend: become a member of the DPC by filling out the membership form at: http://deltaphotoclub.com/member-sign-up-form, attend the Zoom session as a guest by sending an email transfer of $10 to treasurer@deltaphotoclub.com by noon, Wednesday, May 3. Please include your name, email address, and Club affiliation with the transfer.

Local photographer named to national exhibition

Local photographer named to national exhibition

An enthusiastic photographer from the Sault is receiving national attention after three of her images were selected for a prestigious exhibition that celebrates the best of Canadian professional photography.

Violet Aubertin submitted a trio of her diverse and unique photographs to the Professional Photographers of Canada (PPOC) National Image Competition – all of which were accepted in Canmore, Alta. last Saturday.

For Aubertin, the path to achieving this recognition has been a long-time coming as her passion for taking photos stems all the way back to her childhood.

“I have been into photography almost my entire life,” she says. “I started at a very young age and took what ever courses I could along the way. I also shot film for quite a few years.”

“I’m outdoors as much as I can be. Just finding the beauty in things that people don’t see or stop long enough to see. I have been tied up for the most part in the last year due to family commitments, but I persist with making sure I’m taking the time to progress myself along the way.”

After retiring from her career as a medical booking clerk in 2018, Aubertin planned to pursue her long love of photography even further.

“I really started picking it back up,” she says. “I used photography more or less as a stress reliever.”

In 2019, Aubertin became a member of PPOC – a nationwide group of serious and creative artists dedicated to the craft of professional imaging.

For members to compete at the national level, they must first become accredited. 

Once accredited, a body of their work in a specific category is put before a Board of Examiners and must be considered a level above the general level of membership and be executed with professionalism.

Aubertin’s first accreditation came in April 2020 in Ornithology/Bird Photography.

She has since earned other accreditations including Art/Photo Décor, Pictorial/Scenic, Animal & Wildlife, Night Photography, and Nature.

Coming off a successful 2022 PPOC National Image Competition where she earned merits for four photos and was nominated for Photographic Artist of the Year, Aubertin entered three more images into last week’s competition in Alberta:

  • “Rainbow Color Explosion” received a Merit in the Experimental/Unclassified class and was a Best in Class finalist
  • “Single But Never Alone” received an Accepted in the Pictorial/Floral class
  • “Brick & Mortar – A Fresh New Start” received an Accepted in the Fine Art class

Aubertin’s submissions were examined by a judging panel of photography masters who determined each photo met the expectations of the category they were submitted in, with “Rainbow Color Explosion” additionally earning a Merit and a Best in Class nod.

“You have to match the skill levels of masters and photographers of all levels,” she says.

The local photographer says she’s incredibly thankful for the recognition again this year and owes some of her success to working with a group of amazing people along the way.

“It gives me a feeling of satisfaction,” she says. “PPOC is a tight-knit, close community. Everyone is working together and not against. No matter how busy of a life they have, they’re all willing and pitching in. Where one can’t complete a task, another will step in and do so. It’s an amazing community.”

While she notes that the photography community is close, Aubertin fears that it is becoming a dwindling art with fewer opportunities for people to enter the industry.

“There’s a lot of photography clubs that are disappearing across the continent,” she says. “Sault College had its photography club that didn’t last too long. It was cut back, and I thought that was a shame. Photography is an art, but it’s also a non-regulated profession, which in some ways has been detrimental.”

But Aubertin doesn’t want that to deter people from discovering the benefits and adventures of photography.

“Your most valuable asset is yourself,” she says. “Spend your money wisely; spend it on you and your education. Learn the techniques. You can have the best camera and gear possible but have no idea what you’re doing. Know your value. You have to be able to recoup what you’ve put into it.”

Aubertin’s trio of diverse photographs will be displayed on the PPOC website and included in a hardcover book along with other renowned submissions from 2023.

She’s also hoping to have a local information session for PPOC down the road for residents interested in learning more about the group.

Preparations are currently underway for Aubertin’s submissions to her 2023 Eastern Canada Regional Image Competition.

“I’m looking forward to submitting more photos each year, and I’m hoping to get the quality of my images up into the excellence and beyond,” she says.

When Is It Wrong to Upgrade Your Camera Gear?

When Is It Wrong to Upgrade Your Camera Gear?

Talking about camera gear and upgrading has always been a polarizing topic anywhere. We all love our cameras but differing opinions often lead to long discussions. But when is it really acceptable to upgrade?

Different photographers would give varied reasons why they would urge or discourage someone from upgrading their gear. It’s often a never-ending debate on whether a person should invest in new skills to acquire by spending on something that would help them learn whether it be a paid tutorial, a workshop, or some form of unique shooting experience, or alternatively, spend the money on new cameras, lenses, or other accessories whether they already need it or they’re “growing into” the level of it. Let’s state the obvious first. Why does one get the urge to buy new gear?

Why Upgrade?

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There are countless reasons as to why a photographer would be interested in looking at new gear. The first one is obvious but not commonly said and that is because all cameras are imperfect. There is no such thing as a perfect camera which is why in all the years that all the camera brands have existed, they never stopped developing new gear. One way or another, no matter how much you have spent on your current camera setup, you’d be able to name a few things you would like improved on it. Not necessarily meaning that you aren’t happy or contented with it, but there would probably be features, new or old, that you wish it had.

There are also instances of course wherein there is an actual need to upgrade. As a photographer, you yourself have probably said the line “the best camera around is the one that’s in your hands” or some other variation of that saying. However, most professionals would agree that even a skilled and experienced photographer would benefit from an upgrade because even though they can take nice photos with any camera, there are newer or better cameras that make it easier to do or those that minimize the margin of error. An experienced and skilled photographer can take good photos with a cheap camera, that’s true. But more importantly, a skilled photographer with an efficient camera would be able to do it with ease and peace of mind in high-pressure situations. The need to upgrade arises from situations wherein the photographer would feel limited either in terms of range, image quality, or efficiency in the creative process.

Is Upgrading A Must?

If you’re a professional or a serious hobbyist who has felt a certain need to upgrade because of how your current gear limits or hinders you then you don’t need anyone else’s opinion on whether you should. It is however interesting that whenever articles or content about new cameras or lenses come out, whether on this site, on YouTube, or on social media platforms, there would be people reacting as if they are being forced to upgrade into whatever new piece of gear they are talking about. The truth is new gear will always emerge and if you have the older version it doesn’t mean that you automatically need to get the newer one. It’s also important to remember that if a particular camera model fits you well, there is a possibility that the manufacturer would not go in the same direction that you might have wanted it to go for the next version. Again, there is no such thing as a perfect camera, and finding the right gear for you most likely means finding one that is most compatible with the requirements of your own creative process.

Gear Versus Skills

We must realize that purchasing new gear and acquiring new skills don’t have to be an “either-or” situation. Getting better at a particular skill or even becoming more creative is totally independent of whatever equipment you are using. At the same time, purchasing new equipment does not come with added skills either. We have to let go of the notion that better gear is only for “masters” or even skilled users. Buying a camera does not require any special license to operate in the same way that a million-dollar luxury car requires the same old driver’s license as driving your uncle’s old Toyota. One rarely affects the other and when they do, a lot more factors come in.

What if we start seeing learning new skills as a never-ending process? You can sit down and browse the images of your favorite photographers on Instagram and automatically pick up a couple of new approaches if you open yourself up to inspiration. Learning does not always require spending money and in reality, opening yourself up to more shooting experiences ultimately leads to the best chances of learning.

On the other hand, if you had the money, you can go down to your nearest car dealership and purchase the fastest and most expensive car and drive it around waking up everyone in your neighborhood. The same thing goes for even the nicest cameras in the market. For as long as you can afford it, as long as it doesn’t hurt the well-being of your family or other people who depend on you, as long as you are not breaking any law, you are entitled to upgrading to whatever kind of camera you want. Some people might criticize you for owning an expensive camera with barely any output but at the end of the day, that’s just envy kicking in. Yes, a prudent friend (or writer) still would encourage you to maximize the capabilities of that camera but even if you end up putting it in a glass case on display forever, that’s your money, your camera, and your choice – no one else’s. Whether you shoot professionally for the biggest and most demanding clients or you earn a lot of money from a job unrelated to photography, you deserve it if you want it as long as you are not putting your finances in jeopardy.

When Upgrading Is Crucial

As much as we’d like to keep saying the above-mentioned line, there are in actuality instances when upgrading can be crucial. For anyone who shoots things or events with a very short time frame or basically things that you can’t come back and redo, it is crucial when less capable gear puts your workflow at risk.

For example, sports and action photographers can technically shoot with slower cameras but there is simply more assurance that they will get the perfect split-second moments if they capture more frames per second. There are also instances when, even if an older camera can technically do the job, commercial clients or publications require certain specifications or even specific camera systems for the photographers that they hire or work with. And while one can spend time arguing that other cameras can perform just as well, there are instances wherein the preference of the clients are non-negotiable.

No matter how much we talk about new features on new pieces of gear, no matter how much these new innovations can make things easier for us as photographers, the choice of whether to upgrade is ultimately yours and no one else’s. For personal use, your choice of gear has absolutely no implications on other people even if you’re a beginner who wants to start learning photography with the newest flagship model from the best camera brand around. For professionals, our desire to have a smoother and more foolproof creative process, our preference over significantly better quality images, and the possibility of more work opportunities are what mainly drives the decision-making. Gear upgrades and improved skills are independent of each other but can make each other more possible down the line depending on how amenable we are to both of them.

Yevonde: An Introduction to the Woman Who Pioneered Color Photography

Yevonde: An Introduction to the Woman Who Pioneered Color Photography
Self-Portrait with Vivex One-Shot Camera by Yevonde (1937). Courtesy of the National Portrait Gallery

The National Portrait Gallery, London, reopens in June following a three-year closure for the “largest redevelopment” in its 127-year history. Its opening exhibition, Yevonde: Life and Colour, will be the most comprehensive to date on British photographer, Yevonde Middleton (1893-1975).

Signing her work simply, Yevonde (though she also worked under “Madame Yevonde”), she was a celebrated portraitist, innovative colorist, and advocate for women in the profession. In short, she was a pioneer. Yet Yevonde is not widely known outside photography circles.

In 1921, she became the first woman to lecture at the Professional Photographers’ Association. In the 1930s – against a tide of resistance – she championed the use of color photography and was the first person in Britain to exhibit color portraits.

Over a 60-year career, Yevonde photographed the rich and famous. Around 10,000 sitters passed through her studios. She also ran a successful commercial photography business until the year before her death, shortly before her 83rd birthday.

John Gielgud poses in an all-gold dress with a crown, looking to the right of the photograph. The color is highly saturated.
John Gielgud as Richard II in Richard of Bordeaux by Yevonde (1933). Courtesy of the National Portrait Gallery

From her teens, Yevonde was an advocate of women’s suffrage and was active in the Women’s Social and Political Union, the militant wing of the suffrage movement, from 1909.

However, a personal disinclination for suffragette lawbreaking (and the prison sentence that would likely follow) led her to champion women’s emancipation via a different route.

In her autobiography, In camera (1940), she remembers thinking at age 17: “I must earn my own living … To be independent was the greatest thing in life”.

It was an advertisement in suffrage newspaper Votes for Women, that gave Yevonde the idea that photography could offer economic independence.

Yevonde’s only formal training was an apprenticeship to Charlotte (Lallie) Charles (1911-13). Despite not finishing, and taking only one photograph throughout, it gave her the fundamentals to start a photographic business.

In 1914, having just turned 21 – and with some funding from her family – she opened her first studio.

Color Photography and Innovation

Yevonde’s decision to set out on her own coincided with the decline of Lallie Charles’ studio. This reflected a widespread malaise in photographic portraiture, which was at that time stylistically confined to long-established conventions of black and white.

Dorothy Gisborne with her head in her hand wears a white robe dress and fairy wings, against a blue backdrop.
Dorothy Gisborne as Psyche, by Yevonde (1935). A recent discovery that is a testament to the National Portrait Gallery’s ongoing research. Courtesy of the National Portrait Gallery

She explained that clients were: “Getting tired of the pale soft … prints, tired of the artificial roses, of the Empire furniture … They grumbled at the lack of variety in the poses.”

Seeing an opportunity to try something different, she developed a more dynamic approach and style, establishing a moderately successful business despite the disruption of the first world war and a stint as a land worker.

But it was with the advent of Vivex – a technically demanding process for coloring photographs – around 1930, that Yevonde’s breakthrough came, despite strong resistance to color photography from within the profession and potential clients.

“I started experimenting madly”, she remembered in her autobiography, “oblivious of the fact that people did not want such things.”

She believed that photographers had become:

So engrossed in the beauty of light and shade and in their deep velvety blacks and sparkling whites that they will tell you quite seriously that the color photograph is unnecessary and unnatural.

At the same time, Yevonde was excited to discover that a few studios were beginning to explore the new process, despite feeling that their preoccupation with achieving naturalistic color rendered everything “astonishingly unattractive”.

She declared that her priority was to use color differently, to “produce a striking and original picture”.

Yevonde’s Goddesses Series

Lady Dorothy Warrender stands in a gold dress with a trading spring bouquet. She wears an orange feather headdress which looks like flames licking the crown of her head.
Lady Dorothy Warrender as Ceres by Yevonde (1935). Courtesy of the National Portrait Gallery

Yevonde’s most famous project – the Goddesses Series of 1935 – was inspired by a charity ball. Soon after she photographed several society women in the guise of a mythological goddess. Each woman was furnished with props derived from Yevonde’s, sometimes whimsical, interpretation of their attributes.

For me, the series reveals both the extent and the limits of her pioneering spirit.

Despite her attempts to renegotiate the conventions of her time, Yevonde – ever the expedient businesswoman – was mindful of her client’s wishes, the majority of whom were female. As a result, many of her subjects align with the prevailing expectations of beauty and behavior: looking sultry but with a submissive air, gazing wistfully out of the frame.

But in other examples, the women she photographed appeared liberated from the shackles of expectations for their sex. There’s daring composition and movement in the representation of Ariel and the confrontational gaze of Medusa.

In other work, an audacious use of saturated primary color is highly effective, as in the portrait of actress Vivien Leigh.

An all-red portrait of Joan Maude in close up. Her hair is red and waved, she wears a red shirt and stands against a red backdrop, looking skywards.
Joan Maude by Yevonde (1932). Courtesy of the National Portrait Gallery

In her photograph of actress Joan Maude, a vibrant palette of reds is brought together in a single image. This shows an industrious photographer thrilled with the possibilities offered by the new color technology.

Sadly, with the outbreak of the second world war, Vivex ceased trading and Yevonde was obliged to return to black and white.

Throughout her career, Yevonde sought to promote and motivate other women photographers, encouraging them to “come out and meet one another” and to “join the association” of photographers.

“We must see one another’s work and criticize, and, more important still, receive criticism,” she wrote in her autobiography, “or we shall never improve”.

Most previous exhibitions have favored Yevonde’s Goddesses Series. The planned show at the reopened Portrait Gallery, however, will broaden the scope considerably and include some newly discovered works.

As much as I love Yevonde’s use of color, I am looking forward to seeing her later portraits in black and white and her practice of bringing elements of surrealism into her portraiture and other commercial work.

Yevonde: Life and Colour will be at the National Portrait Gallery, 22 June to 15 October 2023.


The ConversationAbout the author: Darcy White is Senior Lecturer in Visual Culture at Sheffield Hallam University. The opinions expressed in this article are solely those of the author. This article was originally published at The Conversation and is being republished under a Creative Commons license.

Star Wars illustrator Matt Ferguson and the return of classic poster art

Star Wars illustrator Matt Ferguson and the return of classic poster art
Matt Ferguson's Return of the Jedi posterLucasfilm

“There must’ve been a couple of thousand fans there. It was like watching a band with lasers and music, and there were people in the audience with lightsabres going crazy,” Matt Ferguson recalls with a wide-eyed grin.

As attendees at this month’s Star Wars Celebration convention in London cheered news of a cinema release marking Return of the Jedi’s 40th anniversary, Ferguson had more reason than most to be smiling.

Beaming out from across the stage was his artwork promoting the film.

“I can’t think of a more exciting time in my career than that weekend because I was there and part of it and they said my name – ‘poster by Matt Ferguson’.

“There’s lots of pressure because of expectations from fans and my own standards, but also it’s really fun because I’ve loved Star Wars my entire life.

“I’m a fan first. That’s how I got started – doing artwork based on the things I like. It’s almost unreal.”

The 39-year-old from Sheffield was no stranger to depicting Luke Skywalker’s battle against Darth Vader having been commissioned to create a poster for The Empire Strikes Back’s 40th anniversary in 2020.

Matt Ferguson's poster for the 40th anniversary of The Empire Strikes Back

Lucasfilm

With the series’ original artwork so familiar to generations of film-goers, that first project proved tough.

Adopting his preferred “storytelling” approach, key themes and emblems were picked out with the imposing Vader centre-stage, flanked by TIE fighters, AT-ATs and Star Destroyers.

“Because it was The Empire Strikes Back, which is the Star Wars movie, I had to come up with something I felt hadn’t been done before – and there’s been a lot of Star Wars art.

“[But] the designs of Star Wars are so good they lend themselves to it. They’re other-worldly.

“It was very much about Darth Vader and then all the iconography of the Empire because they’re chasing down the Rebels.

“With Return of the Jedi, it’s Luke’s story so I have him at the centre of proceedings with Vader looming large.”

Matt Ferguson's Jurassic Park poster showing a T-Rex chasing a van

Universal

It is not just the Star Wars franchise which has called upon his talents, though. As well as being a long-time contributor to the Marvel universe, Batman, Blade Runner and Jurassic Park are among Ferguson’s other projects.

So just how did he make the giant leap from working in a comics shop and selling DVDs at his local HMV store to a full-time role creating art for the biggest names in film?

Having “failed miserably at art school”, one day he got an email “out of the blue” from an assistant for Hulk actor Mark Ruffalo.

They wanted a copy of a Hulk illustration Ferguson had posted on social media for the Hollywood star.

In 2012, Marvel enlisted him to design artwork for the DVD and Blu-ray box-set releases of its Phase One superhero stories. Within two years he had quit his job at HMV.

“It’s been constant ever since,” Ferguson says from his self-described Hobbit hole – a basement office where posters line the walls and Star Trek and Transformers action figures fill the shelves.

Matt Ferguson's poster for Dune

Warner Bros

Inspired by the “deceptively simple, stark” shots of director John Carpenter and the likes of ET poster designer John Alvin, he is part of a wave of artists who have helped revive a more creative style of work common in the 1970s and 80s.

Where hand-painted efforts by the likes of Alvin and his contemporaries Drew Struzan (Back to the Future), Bob Peak (Apocalypse Now) and Richard Amsel (Raiders of the Lost Ark) were once the norm, the 1990s saw a shift towards more formulaic composition with airbrushed photographs of movies’ stars becoming dominant.

Key to kick-starting the renaissance would be small, independent operations in the United States with a “punk, DIY attitude”.

Among those at the forefront was Mondo, a spin-off from the then single-screen Alamo Drafthouse in Austin, Texas, a cinema favoured by Hollywood trend-setters such as Quentin Tarantino and influential film bloggers.

Initially selling T-shirts, it began commissioning illustrators to reimagine posters of classic films being shown at the “dark, dirty second-floor theatre” where beer and pizza were served alongside the celluloid.

Apocalypse Now poster designed by Bob Peak

Universal History Archive/Getty Images

Tim Doyle, Mondo’s art director from 2004 to 2009, remembers selling posters in the cinema’s lobby as well as pitching in as the “cook, waiter and ticket taker”.

He said: “Back then, none of the work was licensed. It was just to promote events at the theatre and kind of in that grey area between bootleg and official merchandise.

“Usually we would find an artist we thought would work well with a property or be counter-intuitive so you got something crazy. It gave us a punk-rock ethos – like we know better than the movie studios.

“With the appreciation of older films [being shown there] came a love for the older poster styles, and it became clear the artwork we were producing had a much bigger life online as more and more people picked up on it.”

Small print runs of between 50 and a few hundred posters were eagerly snapped up by fans and collectors.

Keen to capitalise on what the 46-year-old describes as the “underground promotional effect”, film companies soon struck deals with Mondo and the likes of New York’s Bottleneck Gallery and California’s Gallery 1988 to partner on projects.

Doyle, who has run his own poster and printing company, Nakatomi Inc, since departing, adds: “It’s always good to see illustrators getting high-profile work even if some of the more surprising aspects of the early days have dried up. It comes from this culture we built up.”

Matt Ferguson

Matt Ferguson

Back in Sheffield, Ferguson, who uses a mix of traditional pen and pencil sketching as well as digital programmes, now also co-owns an artwork business called Vice Press.

He credits social media with having a “massive impact” on the way film marketing is done these days.

He explains it has helped studios tap into trends and get immediate feedback on releases, with Guardians of the Galaxy director James Gunn cited as a notable figure who regularly interacts with fans.

And he argues the re-emergence of “more dynamic artwork” over the last 15 years shows there is room for different approaches when studios make decisions over multimillion-pound films – which also creates opportunities for other illustrators to share his success.

“I think there’s a place for a close-up of Tom Cruise on a poster because he’s the star of Mission Impossible and people are going to go and see it because of him. A big star sells a movie.

“But there are two lanes now. Back in the day there’d be one key art poster, now there are multiple posters and space to do photos of famous people as well as artistic ones at the same time. It maximises their reach.

“People come up to me now at conventions and say ‘you can do this as a job?’ I’m like ‘just try really hard, put your artwork out there and it can happen’.”

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