Authored by – Sumit Gupta, Founder The Viral Pitch

Businesses now use influencer marketing as an important means to advertise their products and offerings to a larger audience. It is an effective strategy to connect with your target market, increase brand recognition, and boost sales. However, negotiating and knowing how to create win-win agreements is essential to the success of an influencer campaign. Given the continued rise in influencer quotes across the majority of platforms, negotiating skills are more important than ever. Marketers today are required to have a negotiating plan in place before initiating a contract and to be fully informed of every factor that goes into determining pricing that benefits both parties. Negotiating with influencers can be difficult, but with the appropriate strategy, it can be advantageous for everyone involved.

Here’s a look at some suggestions and tips to keep in mind before beginning your next influencer negotiation-

Know Your Goals

It’s critical to define your campaign’s objectives, before connecting with influencers, whether they are enhanced brand recognition, more sales, or increased engagement. Know about your actual budget and have an appropriate number in mind when negotiating a flat charge and stay within it. Additionally, it’s crucial to be open to end the conversation politely if it becomes obvious that coming to a mutually advantageous agreement on budget with your chosen influencer is not possible while keeping your campaign objectives in mind. This strategy, based on understanding your goals, will not only assist you in choosing the appropriate influencers but also provide you the power to forge partnerships that are in line with your campaign objectives.

Matching with the right set of Influencers

Like businesses, influencers have unique purposes, goals & niche as well. Thus, understanding the niche & goal of an influencer and what they hope to gain from the partnership is essential to starting meaningful discussions. Moreover, learning more about their former partnerships has a dual purpose. First, it provides insightful information about their knowledge & reach in the industry. It is possible to judge someone’s competence and credibility by looking at the kinds of projects & content they have worked on, which can help you make a better-informed choice. Second, it reveals how other brands feel about them, demonstrating their capacity to forge fruitful partnerships. With this deep understanding at your fingertips, you can effectively improve your negotiation technique to ensure that their aims and your campaign goals are compatible.

Being Transparent

Transparent communication is essential for creating effective influencer partnerships. It’s important to be upfront about your requirements and possible contributions. If a creator’s price is out of your price range, think about adjusting campaign requirements to reach a solution that works. Additionally, a creator can be open to lowering their cost if you’re prepared to investigate shorter collaborations or fewer deliverables while still fulfilling campaign goals. Especially when a brand’s eager to work with a particular influencer, adjusting deliverables might be a smart move in scenarios with fixed or stringent influencer contracts. This strategy promotes trust, which enhances the negotiation process for a win-win result.

Offer Value

Since multiple firms approach influencers every day, it is critical to provide them with value and some additional perks if you want to stand out. Think about what you can provide the influencer that will be advantageous to them, such as visibility to your audience, a monetary incentive, or complimentary services or products. To provide the influencer with something special and appealing, be creative & logical, and think outside the box. If you’re extremely close to finalizing the partnership but are still struggling to get over the hurdle, a thoughtful gift can be all it requires.

Monitor and Evaluate the Outcomes

For future collaborations to be shaped, careful evaluation of influencer content performance is essential in the final stage. In accordance with your marketing standards and objectives, this means carefully reviewing reach, engagement, conversions, and ROI. To identify success reasons and areas for improvement, it is equally important to ask for feedback from influencers as well. Additionally, this step includes encouraging collaboration by talking with influencers about potential execution ideas that are founded in their individual styles. This strategy allows for developing relationships that successfully utilize influencer creativity while also assessing prior performance. To ensure that future collaborations are not just transactions but instead value-rich, co-creative endeavours, these careful evaluations serve as the basis for decisions about whether to move forward with them.

Mastering the Art of Negotiation!

It takes a personalized approach, willingness to listen as well as compromise, and experience to negotiate with influencers. Negotiating influencer quotes might be intimidating, but if you have a plan in place and the appropriate resources at your fingertips, you should be able to close the deal. Furthermore, it is essential to be transparent, provide value, know the objectives, and comprehend those of the influencer, then negotiate. Additionally, stick to your spending plan and don’t be shy about doing a little negotiating. Be self-assured, first and foremost, in your brand. Thus, with a well-thought-out plan and a firm belief in your brand, you can form connections that not only help your company but also the influencers you work with, resulting in a win-win situation for all parties.

One program called Intersections brings together musicians from around the region and the world to share their art by exploring both cultural musical traditions and avant-garde counterpoints. Previous Intersections performers have included a trio of world renowned pianists and virtuoso tabla player, Samir Chatterjee.

“Since the Intersections Concert series launched in 2023, there have been several sell-out shows as well as several endearing reviews by our local music industry. The community support has been quite rewarding and I look forward to an innovative season ahead!” said Waltz.

There’s also the complementary series, Intersecciones. 

“It’s an exploration of arts and culture through a binational lens,” said Waltz. “The Intersecciones series highlights writers, singers and artists from across Mexico with the goal of presenting the diaspora of Mexican arts, culture, life, and history”

Park & Market is also home to nearly 30 resident partners such as the Burnham Center for Community Advancement, The San Diego Regional Economic Development Council, the County of San Diego Black Chamber of Commerce, World Design Capital, Digital Gym Cinema, and more.

“Part of the mission of Park & Market is to help incubate and amplify great work happening around the community,” Waltz said of the resident partners. 

Furthermore, Park & Market is home to an art gallery that often features exhibitions with a focus on cultural diversity. The building is also the site of educational programs, offering classes and workshops hosted by the UC San Diego Division of Extended Studies in the areas of Arts and Humanities, Business and leadership, Corporate Education and Custom Training, Digital Arts, Education, Engineering, Environment & Sustainability, Osher Lifelong Learning Institute, Pre-College, and much more.

By connecting with audiences from various backgrounds, the series and its venue hope to contribute to a more informed and engaged society, fostering positive change in the San Diego region and beyond.
 

To learn more about The Helen Edison Lecture Series, visit the UC San Diego Extended Studies Helen Edison Lecture Series page. 

Reserve your tickets for the Helen Edison Lecture Series event featuring Matthew Desmond on December 14.

Learn more about Park & Market: https://parkandmarket.ucsd.edu/ 

Melbourne-based upcycling clothing project Not Sew Fast is hosting a slow fashion and art market over the coming weekend in Brunswick. With a plethora of labels like Clingy Bags, Pebble Gems, Spiraro and more, you can browse slow fashion pieces while enjoying music and art provided by local talent. For more information, head here.

Want to be notified of new fashion sales weekly? Sign up to FJ Sales here.

NORMAN – The Native American Law Student Association at the University of Oklahoma College of Law will host a Native Roundtable and Art Market on Friday, Nov. 17, to coincide with national Native American Heritage Month.

The NALSA Native American Heritage Month event will take place from 9 a.m. to 2:30 p.m. at the OU College of Law, 300 Timberdell Road, in Norman.

The roundtable will feature tribal leaders, including Chad Harsha, Cherokee Nation attorney general; Richard Phillips, Muscogee Nation chief of Lighthorse Police; and Carol Chapman, secretary of the Pawnee Nation Business Council.

“This is an opportunity for law students and the general public to listen to the issues and concerns that face indigenous populations in Oklahoma and throughout the country,” Savannah Francis, president of NALSA, said. “It’s also an opportunity for everyone to come together and appreciate Native art and culture.”

In addition to the roundtable and events for law students, nearly a dozen Native artists will be exhibiting their work, the college will be hosting a drum group from O Ho Mah Lodge, and the Sam Noble Museum’s Native American Languages collection manager, William Madison, will talk about the museum’s collection and the importance of language preservation as cultural preservation.

OU Law has a long and rich tradition in American Indian and Indigenous Peoples Law, led by world-class faculty members. Almost half of OU Law students take at least one American Indian or Indigenous Peoples’ Rights course during their time of study.

By Anila Yoganathan, contributor

Avondale Estates, GA — The Avondale Estates Downtown Development Authority intends to temporarily lease the old Finders Keepers space to the farmers market and the former Edwin Jarvis space to the contractor company which will lead construction of The Dale.

The farmers market is planning to move operations to the Town Green in December, but vendors will need a place for storage and the use of restrooms, which could be provided through the former Finders Keepers space at 84 N. Avondale Road, according to a discussion held at the Nov. 14 DDA board meeting.

However, the space is in need of some maintenance which Peter Constructive is willing to provide as a trade for using the Edwin Jarvis space at 88 N. Avondale Road, Assistant City Manager Shannon Powell said.

“We would allow them to use the Edwin Jarvis Building. They’ll pay for the utilities. They will fix the Finders Keepers building so that it can be used by the farmers market,” Powell said. “It’s a barter.”

The board discussed stipulations on the proposed lease for the Finders Keepers space to include making sure the farmers market keeps the restrooms clean and there are limitations regarding storage. The board passed a motion to create temporary leases for both spaces.

In other business, the DDA also voted to approve already budgeted funds of up to $1,500 for marketing of the Winter Wanderland event.

“We’ve got about 17 businesses that have specifically signed up that will either have music, or pictures with characters or discounts or holiday specials or decorate cookies…to draw people into businesses,” DDA Board Member Stacia Familo-Hopek said. “We’re also going to have [an] artist market at the pavilion that will be for artists from the film industry.”

Finally, the board discussed plans to consolidate the city’s Wine Walk event with an art festival to be held as a new event sometime in the spring. The Wine Walk would be ticketed, but the art festival would be open to the public.

Ellen Powell, communications director, said they’re in the process of reaching out to the Avondale Arts Alliance to help with the art portion of the event. A date for the event has not been picked yet. Shannon Powell said she will bring back a budget for the event for the board to look over.

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In the 250 years since its fabrication in the studio of jeweler and entrepreneur James Cox, the Silver Swan automaton has beguiled viewers. The mechanical sculpture continues to live up to its original purpose, designed as a crowd-puller to the artist’s workshop in 18th-century London, which also served as a small museum. Today, it is an iconic resident of the The Bowes Museum at Barnard Castle in County Durham, U.K.

Cox modeled the life-size creature on a female swan, incorporating 2,000 moving parts, including 139 crystal rods and 113 neck rings. A slew of delicate pieces are encased in chased, repoussé silver, operated by three clockwork mechanisms that control a music box, a pool of glass with swimming silver fish, and the complex movements of the swan’s head and neck. At the 1867 Paris International Exhibition, its large scale and hefty price tag of 50,000 francs—today that would be well over $200,000—created a sensation. Five years later, the museum’s namesake, John Bowes, bought it in Paris for a tenth of that price and brought it home to the U.K.

In a video produced in 2021, a specialist team of conservators and curators painstakingly dismantled the sculpture to examine the condition of its mechanisms and create a plan for its preservation. This year, the swan is undergoing meticulous repairs and cleaning, and the museum anticipates that the work will be completed by the end of the year.

Cox also designed the well-known Peacock Clock for Catherine the Great, a treasure of the State Hermitage Museum’s collection in Russia. Learn more about the Silver Swan on The Bowes Museum’s website. (via The Kid Should See This)

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By WVUA 23 Digital Reporter Josie Wahl

Looking for the perfect Christmas gift? Kentuck Art Center‘s monthly Saturday Art Market might have exactly what you need for someone else or just yourself.

This month’s market is Saturday, Nov. 18, from 9:30 a.m. to 2 p.m. at the center, 503 Main Ave. in Northport.

The market features a variety of artists showcasing their work alongside activities for children like a drum cart and a craft station. Every month’s selection of artists is different, but you can expect crafts like printmaking, wood working, jewelry, origami, painting and mixed media work.

“We have a really diverse group of artists,” said Kentuck Marketing Manager Ashley Williams. “We would love to invite the public to do their holiday shopping with our local artists.”

This month’s even features 15 artists, makes for the largest art market Kentuck has had, Williams said.

“This is going to be a really great month to get your Christmas shopping done,” Williams said.

And if you don’t see anything at the market you fancy, Kentuck’s Gallery Shop will be open and offering a 10% discount.

Found yourself staying later and getting a hankering for creating art of your own? Kentuck is hosting its A La cARTe workshop at 2:30 p.m. The event, which is designed for children and adults alike, features a rotating selection of art mediums for participants to work with.

“Everyone is welcome and everyone’s welcome to come create in our space,” Williams said.

Walk-ins are welcome, but reservations are requested. The cost is $15, and you can learn more or register right here.

WEYBURN – Over 40 vendors are lined up and ready to show what they have for the 10th annual Winter Gifted Art Market at the Credit Union Spark Centre on Saturday, Nov. 18, from 10 a.m to 4 p.m.

“This is our 10th year, so it’s very exciting to have watched this sale grow and evolve to such a huge success,” said Krystal Glowatski of the Weyburn Arts Council.

“This year we are excited to be hosting our show at the Credit Union Spark Centre, a change in venue from years past. We will be spread out around the Legacy Park school gymnasium, down the Spark Centre hallways, in the art gallery and multi-purpose rooms,” she explained.

The parking for the Gifted art show will be in the Legacy Park school parking lot off Douglas Road, as a soccer day tournament will require the main parking lot for the Spark Centre on Saturday.

“We continue to have more applicants than we can accept for each show. Gifted is very much a curated show, meaning we as the Arts Council carefully adjudicate and hand select each vendor. This allows us to bring the best of the best and eliminate overlap in products being offered,” she added.

“The result for our vendors is better sales and for our guests is a one-of-a-kind one-stop shopping experience for everyone on your list. We are thrilled to coordinate this incredible show and sale for the people of Weyburn.”

Vendors range from pottery, macramé, crochet, photographers and artists to craftspersons of various mediums and kinds, as well as booths for face-painting and kids craft-making, and author Dr. Gary Hoium will be present with his second book about his veterinary experiences in Weyburn.

A cascading bamboo lattice shelters diners at the new Keeng Seafood Restaurant in Long Thành, Vietnam, with a nod to the local ecology. Architecture studio BambuBuild designed an elegant hall with a thatched roof evocative of a ship’s prow, supported by columns reminiscent of nipa palms, a riverside plant common in south Vietnam.

The firm was tasked with designing a structure that would be both strong and built quickly. Thanks to a tensile strength comparable to steel and a compressive strength twice as high as concrete, the medium is sometimes called “iron bamboo.” Traditionally, a pole is used as a post, beam, or truss, but BambuBuild saw potential in a shape called a hyperbolic paraboloid, also known as a hypar or “saddle”—think of the shape of a Pringle chip. Not only does this produce graceful arches and curves, but it can carry a huge load, perfect for supporting a show-stopping canopy.

See more on BambuBuild’s website. (via Designboom)

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article At a New Restaurant in South Vietnam, Dine Under a Dramatic Thatched Bamboo Canopy appeared first on Colossal.

DROOL, an online destination for contemporary art prints and posters, is popping up IRL with a special Christmas market. The DROOL curators have selected the 30+ artists whose work – which spans a variety of mediums, including graphic design, illustration, painting and photography – will be on sale at the one-day market. The featured creatives will include top sellers like Alexander Khabbazi and John Schulisch, as well as the London-based artists Matteus Faria, Othman Zougam, and Hayley Wall. Besides the opportunity to stock up on unique Christmas gifts (or buy something for yourself) with up to 60% knocked off the price, there’ll be free mulled wine, interactive installations and giveaways. It won’t cost you anything to attend, but make sure to book your ticket below so you’re on the list.

Sat 2nd December 2023, 10am – 6pm
Protein Studios, 31 New Inn Yard, London EC2A 3EY
drool-art.com