His family announced his death on Facebook. He was 80 years old and lived in Chester.

On a recent trip to Paris with his family, Italian photographer Stefano Zanarello traveled to the iconic Arc de Triomphe on an evening with a bright full moon. With a bustling street below, Zanarello waited about 1,300 meters from the famed monument, speculating that the celestial body would pass through the cloudless night sky and precisely position itself with the architectural aperture.

“In this kind of photo, the main important thing is the planning, since the moon walks on trajectories that change every day, so it’s fundamental to predict the trajectory and evaluate the shooting point, from with the moon is viewed in the wanted position regard another element, the Arc, in this case,” he tells Colossal, noting that he used the celestial planning software PhotoPills in the process. Within about 30 minutes of his arrival, the moon centered itself inside the neoclassical arc, allowing Zanarello to capture the short-lived alignment.

NASA highlighted the striking image in its Astronomy Picture of the Day project, and you can find more from Zanerello on Instagram. (via PetaPixel)

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article Paris’s Arc de Triomphe Perfectly Frames a Glowing Full Moon in a Stunning Photo by Stefano Zanarello appeared first on Colossal.

The Shops at Highland Village, in partnership with the city of Highland Village, will host the eighth annual Highland Village Art Festival on Saturday.

“We are thrilled to be partnering with the city once again to host the Highland Village Art Festival for our community,” said Ginny Tirey, marketing manager at The Shops at Highland Village. “We look forward to welcoming a myriad of artists to the center and giving them a platform to put their creative skill and talent on display.”

A beloved community event, the festival will feature displays, including exhibits, demonstrations and more from over 45 outstanding artists, according to a news release from The Shops. Families can see stilt walkers, watch a chalk artist at work and get their faces painted during the event, which will run form 10 a.m. to 6 p.m. The Whitney James Quartet will grace the south courtyard stage from 4-6 p.m. to perform a special jazz concert for guests to enjoy.

This year’s festival will benefit Kids Kastle, the wooden playground near the pond in Unity Park that originally opened in 1994. For more information, visit theshopsathighlandvillage.com.



A relatable animated short from the Ukrainian artist and director Iulia Voitova captures the total collapse and immobility of burnout and exhaustion. “La Plongeuese,” or “The Diver,” follows a professional swimmer so affected by a rigorous training schedule and the incessant noise of her coach’s whistle that she decides to give up her career entirely. When she visits a talented masseuse, though, she finds that her nerves and anxiety, which Voitova brilliantly depicts with tightly crimped paper, finally get some reprieve.

“La Plongeusese” was the director’s graduation project for La Poudrière, an animation film school in Valence, France, and you can find more of her works on Vimeo and Instagram.

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article An Animated Swimmer Dives into the Exhausting Experience of Working Under Pressure appeared first on Colossal.

Dynamically targeted and custom marketing, especially digital options, are critical for contemporary business success.

PITTSBURGH, PENNSYLVANIA, UNITED STATES, May 3, 2023/EINPresswire.com/ — Business—whether it’s medical practices, retail, or the gamut of consumer services—must have high-impact marketing to build a brand and grow a desired client base.

X3 Marketing is a focused digital marketing, advertising, and production agency that helps businesses grow with the value of brand development and data analytics.

With much expertise and a team of innovative and skilled professionals, X3 Marketing provides custom marketing services to Medical Practices in Pittsburgh.

“Of course, medical practices provide important and personalized care and services. But they are also businesses,” says Natalie Sharp, X3’s marketing director. “And contemporary businesses, especially vital medical practices, must have focused, targeted and effective marketing.”

Particularly with today’s fierce business competition, combined with the power and reach of social media, it is more important than ever for a medical practice to maximize marketing.

It is proven over and over again, that effective marketing makes a powerful business difference:

 To create a seamless and efficient digital patient experience
 To build a strong, reliable, and consistent brand
 To build engaging relationships, using personalization
 To build and manage a strong website
 To manage online patient reviews

And it’s what X3 Marketing is all about!

It is also what earns the respected X3 Marketing reputation. Offering tremendous experience to provide dynamic web development, SEO, video and content production, paid advertising, PR, and media relations.

In addition to the state-of-the-art marketing savvy, the X3 Marketing specialty is collaborating and working closely with the medical practice staff to build a solid brand and create customized and compelling marketing strategies.

X3 Marketing is committed to innovatively developing the medical practice’s narrative, and helping tell the medical practice’s story.

“Our X3 team is experienced and knows what it takes to not only get the message across, but the best ways maximize awareness and attention,” Natalie Sharp adds. ”It is the secret to ensuring that the medical practice can accomplish its goals, grow its patient base, and achieve success.”

For more information, please visit xthree.co/about-us and www.xthree.co/faqs

###

About X3 Marketing

X3 Marketing specializes in video production, website development, SEO, targeted advertising, and general business consulting.

Contact Details:

3495 Butler Street
Pittsburgh, PA 15201
United States

Natalie
X3 Marketing
email us here

A sculptural addition to the American Museum of Natural History encases the New York institution within a cavernous structure that captures the immensity of deep, geological time. The project of Chicago-based Studio Gang, the Richard Gilder Center for Science, Education, and Innovation is a massive, dramatic space spanning 230,000 square feet with sweeping exhibition halls, a research library with a ceiling evocative of a gilled mushroom, a theater, and a five-story atrium filled with natural light.

Similar to the museum’s Central Park West entrance, Milford pink granite cloaks the exterior, and the undulating cliff-like facade features windows of fritted glass, a porous material that reduces glare, energy costs, and most importantly, the risk of bird collisions. The interior of the center mimics a hidden cave with walls that appear eroded by wind and water to reveal round, asymmetric openings, all of which are made with textured shotcrete, concrete that’s sprayed on an armature of rebar and metal mesh and then shaped. Designed as a system of loops to connect parts of the new wing with the existing building, the center’s structure allows visitors to seamlessly flow from one space to the next.

The Gilder Center. Photo by Iwan Baan

Many of the previously hidden collections and research labs are visible to the public for the first time, alongside the robust butterfly vivarium with more than 1,000 specimens, an interactive honeycomb that descends from above, and approximately four million fossils, skeletons, and other objects. Between the exhibition spaces are curved passes decked with their own displays, including a 19-foot recreation of a crystalline vein in Arkansas’s Ouachita Mountains as shown below. “The architecture taps into the desire for exploration and discovery that is so emblematic of science and also such a big part of being human,” said Jeanne Gang, founder of Studio Gang, in a statement. “The building invites you on a journey toward deeper understanding, sparking your curiosity and helping you find the amazing organisms and knowledge inside.”

In the making since 2014 with several setbacks, the Gilder Center officially opens on May 4, and you can find more of Studio Gang’s organic designs on its site.

The Kenneth C. Griffin Exploration Atrium. Photo by Iwan Baan

The Hive in the Susan and Peter J. Solomon Family Insectarium. Photo by Alvaro Keding

Yurman Family Crystalline Pass and the link to the Allison and Roberto Mignone Halls of Gems and Minerals. Photo by Alvaro Keding

The David S. and Ruth L. Gottesman Research Library and Learning Center. Photo by Alvaro Keding

The Louis V. Gerstner, Jr. Collections Core. Photo by Alvaro Keding

Left: The Kenneth C. Griffin Exploration Atrium. Right: Sightlines from the third-floor bridge. Photos by Iwan Baan

The staircase in the Kenneth C. Griffin Exploration Atrium. Photo by Iwan Baan

Magnifying glass stations in the Davis Family Butterfly Vivarium. Photo by Denis Finnin

Second floor of the Louis V. Gerstner, Jr. Collections Core. Photo by Iwan Baan

Fourth-floor bridge links and connections. Photo by Iwan Baan

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article An Enchanting Addition to the American Museum of Natural History Houses the New Gilder Center within a Massive Geological Cavern appeared first on Colossal.

Imagine this.

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. 

You’re immediately struck with anxiety and fear because you didn’t intend to do this today. You were simply browsing and finding out the information available to you so you can decide down the road.

You leave the store feeling rushed and like you’re just a number. You do get your dream kitchen two years later but from Lowe’s.

That sounds like a rough experience, right? Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute.

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. And when they are ready, they’ll remember that experience and search for other options (aka your competition).

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. 

Key takeaways: 

• Understanding the three marketing funnel stages is crucial for creating a smooth user journey.
• Incorporating both hard and soft CTAs into your content is essential.
• Email marketing is a powerful tool for nurturing leads. 
• Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions.

Understanding the marketing funnel

Let’s talk about the marketing funnel. It’s the journey that potential customers take from first hearing about your brand to purchasing. There are three stages to this funnel: 

• Awareness.
• Consideration.
• Decision.

Awareness

At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs.

Lavender.AI does this throughout their blog, guiding readers to more relevant content after reading the article, naturally moving them through the funnel. No demo. No hard pitch.

Consideration

In the consideration stage, potential customers are weighing up their options, so you must provide detailed information to help them make an informed decision. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise.

In the example below, Demandbase ends their article with social proof — inspiring readers to read a case study about the topic from the article, giving context and value to the information. 

Decision

Finally, in the decision stage, you want to make it easy for potential customers to convert without being too pushy or aggressive. A clear and compelling CTA is crucial, but creating a seamless user experience that doesn’t feel forced is important.

ClickUp uses a free demo CTA in an article on the best ClickUp templates. The placement feels relative and fitting because the reader would likely want to use the templates they just read about.

More than 40% of the evaluated B2B SaaS websites had a “Get a demo” CTA, according to the State of the Interactive Product Demo 2023 report. So while these CTAs are often used, their placement can make or break a conversion.

Your CTAs should speak to where customers are and what they are looking for and should never feel pushy or forced. The key to conversions is creating a nurturing flow that gives buyers the valuable information they need to make a purchasing decision. 

Dig deeper: How to optimize your content for each step of the buyer’s journey

Incorporating CTAs into content

Just like tacos, there are two types of CTAs: hard and soft.

A hard CTA is a more aggressive call-to-action, like asking potential customers to schedule a demo or sign up for a free trial. These types of CTAs are often used in the decision stage of the funnel when the customer is ready to take action.

On the other hand, a soft CTA is a more subtle approach, like asking readers to download a free resource or learn more about your product. Soft CTAs are often used earlier in the funnel, during the awareness or consideration stages, to build trust and credibility with potential customers.

But here’s the thing: not every article needs a hard CTA. Sometimes a soft CTA can be just as effective, if not more so. By offering valuable resources or information, you can build relationships with potential customers and guide them naturally down the funnel without being too pushy.

For example, if you’re writing an article about the benefits of project management software, a soft CTA could be to offer a free guide on how to improve team productivity. This type of CTA provides value to the reader and helps establish your brand as a thought leader in the space.

Another effective soft CTA is to invite readers to engage with your brand on social media. By asking them to follow your company page or join a relevant group, you can build a community around your brand and keep potential customers engaged with your content.

Ultimately, the key to incorporating CTAs into your content is to provide value to the reader and guide them naturally down the funnel. So, don’t be afraid to mix it up and experiment with different types of CTAs to see what works best for your audience.

Nurturing leads with email marketing

Now that we’ve discussed CTAs, let’s dive into email marketing and how it can help nurture leads.

Email marketing is a powerful tool for guiding potential customers down the funnel and building strong relationships. By sending personalized and relevant content to your audience, you can keep them engaged with your brand and encourage them to take action. Some marketers refer to this as one-to-one content marketing.

So, how can you create effective email campaigns that naturally lead readers down the funnel? Here are a few tips:

Segment your audience

Instead of sending the same email to everyone on your list, segment your audience based on their interests, behaviors and where they are in the funnel. This allows you to send more personalized and relevant content that resonates with your audience and encourages them to take action.

Provide value

Just like with CTAs, it’s important to provide value to your readers in your email campaigns. This could be through offering exclusive content, discounts, or helpful tips and advice. By providing value, you establish yourself as a trusted source and keep potential customers engaged with your brand.

Use engaging subject lines

Your subject line is the first thing your reader sees, so it’s important to make it engaging and relevant. A good subject line should be clear, concise and encourage the reader to open the email.

Include clear CTAs

Just like with your content, your emails should include clear and relevant CTAs that guide the reader down the funnel. Whether it’s inviting them to download a resource or sign up for a free trial, make sure your CTAs are easy to find and align with your overall marketing strategy.

Measure success

To know if your email campaigns are effective at driving sales, you need to measure their success. Track metrics like open rates, click-through rates and conversion rates to see what’s working and what’s not. Use this information to refine your campaigns and improve their effectiveness over time.

Dig deeper: 6 tactics to create recession-proof email marketing

Meet your buyers where they are

Leading readers down the marketing funnel naturally is crucial for creating a smooth and enjoyable user journey while boosting conversions. With a solid understanding of the marketing funnel, effective use of CTAs and well-crafted email campaigns, you can guide readers through each stage without being too aggressive. 

Remember, hard CTAs aren’t always necessary — soft CTAs can be just as powerful in nurturing leads. By tracking and analyzing the success of your efforts, you can continuously improve your strategy and achieve even better results. So, put these tips into action and watch your marketing efforts thrive.

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About the author

Stephanie Trovato is an experienced marketer and content expert in the B2B space with a background in international trade and marketing analytics. A multi-channel storyteller and strategist with over a decade of copywriting and content marketing experience, Stephanie’s expertise spans the marketing, technology, SaaS, eCommerce, and workplace management industries. Her work has been featured on many industry-leading sites, including Oracle, Evernote, HubSpot, Investopedia, and Forbes, as well as dozens of business websites. She earned her BS in International Trade & Marketing at FIT in NYC and lives in NY.

For the fourth year in a row, SKITTLES Pride packs will “give up its rainbow” to support the LGBTQ+ Community and GLAAD’s changemaking work

NEWARK, N.J., May 3, 2023 /PRNewswire/ — SKITTLES®, unveiled its limited edition 2023 Pride packs today as a special first look at its 2023 Pride program. The packs will swap the brand’s signature rainbow for original designs by artists within the LGBTQ+ community. $1 from each pack sold (up to $100,000) will go to GLAAD in support of the organization’s ongoing efforts to work through media to support and increase visibility for the LGBTQ+ community. More details on the full 2023 Pride program will be shared ahead of June, which will include several exciting partnerships and collaborations to support and uplift the LGBTQ+ community.

For the second year, SKITTLES has partnered with LGBTQ+ artists who each use their art to increase visibility, help others feel seen and advocate for others. This year’s five talented artist partners crafted original pack designs that each tell a visual story of Pride:

• Zipeng Zhu (he/him) of New York, NY is a Chinese-born artist, designer, art director, illustrator and animator who wants to make every day a razzle-dazzle musical.
• Symone Salib (she/her) of Philadelphia, PA is a first-generation Cuban/Egyptian street artist, muralist, and educator.
• Mady G (he/they) of Hudson Valley, NY is an illustrator who highlights their interests in fashion, horror, nature, LGBTQ+ civil rights and psychedelic across their various illustrative works.
• Bianca Xunise (they/them) of Chicago, IL is an American cartoonist, who became the first nationally syndicated non-binary cartoonist after joining the comic strip Six Chix.
• Shanée Benjamin (she/her) of Brooklyn, NY is an art director and illustrator who is passionate about creating community and connection through her art.

In addition to Pride-inspired packaging exclusively designed by LGBTQ+ artists, the 2023 Pride packs include a QR code that takes fans to SKITTLES.com/PRIDE where they can hear the artists share more about the importance of LGBTQ+ stories to create community and increase visibility.  

“As part of Mars Wrigley’s commitment to inspire moments of everyday happiness, SKITTLES is honored to once again celebrate, uplift, and provide visibility to the LGBTQ+ community,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “This year, our artist partners are using their pack designs to tell stories of LGBTQ+ experiences – stories that have the power to create community, reveal identity and generate empathy.”

Later this month, SKITTLES will be revealing more details around the brand’s full Pride program and additional ways SKITTLES will be supporting the LGBTQ+ community leading up to Pride 2023. The limited-edition Pride packs will be available to purchase in 4oz Share Size Packs and 15.6oz Stand Up Pouches at select retailers nationwide starting in May through mid-July.

For more information on our artists and Pride packs and to hear the latest on SKITTLES’ upcoming Pride announcements, visit Skittles.com/PRIDE or follow SKITTLES on Facebook, Twitter, Instagram, and TikTok. 

ABOUT MARS, INCORPORATED 
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. 

Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world’s best-loved brands including Ben’s Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. 

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube. 

ABOUT GLAAD
GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org or connect with GLAAD on Facebook and Twitter.

SOURCE Mars, Incorporated

Ross Rizzo, president and master vintner at Bernardo Winery, is part of the third generation of the Rizzo family who have operated the winery for nearly 100 years.

Over the years Rizzo has worked with his sisters, Selena Roberts, who is general manager of the winery, and Samantha Nawrocki, the marketing director, to create a winery experience unique to San Diego, a “new era” as Rizzo calls it.

The new era at the Rancho Bernardo winery highlights wines made from grape varietals that thrive in San Diego to pair with upscale Italian food. All this is tied together with events like its annual Spring Arts and Crafts Fair that showcases the talent of local artists and vendors.

This year the 46th annual fair is on Mother’s Day weekend, May 13-14, from 10 a.m. to 5 p.m. The event, which has free admission and parking, will feature over 100 vendors, all handpicked and selling their handmade wares.

“We have a full jury that reviews before they’re allowed to join,” Rizzo said. “There’s a waitlist and a lot of people just continue to do it every year and they do it until they retire or they pass away. And then we have to jury the next people in, so it’s a really nice, prestigious fair.”

Outside bars are located throughout the winery for the event along with grab-and-go Italian food from the Kitchen restaurant and an international food court. Admission is free. The event is family friendly with non-alcoholic beverages also available for sale, Rizzo said.

Among the vendors at the arts and crafts fair are the Village Shops, which are open year-round. Several art studios within these shops are run by artists who sell their clay, paint and mosaic creations.

Rizzo said his father wanted to have a diverse representation of artists so the winery would be a destination for multiple artists working in different mediums. The art studios, home goods shop, coffee shop and retail shops, all locally owned and operated, are open at varying times during regular business hours at Bernardo Winery.

Non-alcoholic drinks like coffee and tea can be found at Mazanita.

Currently, 16 wines are available at the winery’s tasting room, and the list gets rotated as wines sell out. Being a boutique winery that produces only 6,500 cases a year of varying amounts among the wines, certain batches sell faster than others.

“It rotates pretty fast, it’ll change probably five, six, times a year,” Rizzo said.

That isn’t how Bernardo Winery always operated. In fact, Rizzo said the winery in recent years entered its new era of business. In 1889, when the winery was first created, production was usually around 100,000 cases a year. Rizzo’s grandfather, Vincent Rizzo, ran one of the only commercial wineries of that scale and would distribute wine to San Diego, Los Angeles and Tijuana.

In the 1960s the general taste profile of wines Americans liked changed from sweet, fortified wines, to fine wines with a more clean and fruity flavor. Bernardo Winery didn’t change their style during this time, but pivoted to offering shops on the property, Rizzo said.

During this time the shops were popular but the wine was not, and production went down.

The early 2000s brought another era for the winery, with more focus on the quality of wine. Herman Selarno, a winemaker and friend of Rizzo’s father, Ross Rizzo Sr., came in for a time as a winemaker and reignited the family’s passion for wine. This started the evolution of Bernardo Winery into what it is today, Ross Rizzo said.

“The new restaurant and the synergistic food and beverage experience here between the restaurant and tasting room and gelato shop and coffee shop, started in 2018,” he said. “Now, we have more of a split and specialized service that’s way more traditional to being a California winery.”

Sixteen wines are available for tasting, flights and glasses in the Bernardo Winery tasting room.

(Noah Harrel )

Wine tasting, flights, glasses and bottles are all offered in the winery’s tasting room. From there the wine can be enjoyed anywhere on the property along with high-end Italian food made from scratch.

Bernardo Winery offers private events with catering — anything from weddings and anniversaries to corporate and business events. Also offered throughout the year are pasta demonstrations and classes, winery tours, paint and sip classes, and the annual arts and crafts fair.

Perks for members of the wine club at Bernardo Winery, which just started last year, include meet-the-winemaker events and pre-release tastings. Others include a shipment of three wine bottles every quarter, discounts on wine and food as well as an allotment of eight free tastings, flights or glasses of wine per quarter.

“It’s just uber popular,” Rizzo said. “We actually have a cap right now of 250 members, we like to say ‘the country club number.’ It’s not capped yet, but it’s getting very close to the cap.”

Bernardo Winery uses grapes from wineries it manages or are bought from local vineyards. This includes about 20 vineyards in San Diego County all within a quick drive.

“We like to say that if we have to drive more than 20 minutes to get to a vineyard we don’t take care of it,” Rizzo said.

Because the flavor of the wine is determined by the grape varietals used, and different varietals grow better in different regions, the wine available at Bernardo Winery is specific to the San Diego environment.

San Diego has a similar climate to Sicily and Rome, so Bernardo Winery will grow varietals like syrahs and viognier, but steer away from others that won’t perform as well, like cabernet sauvignons.

“That’s what we’re trying to teach in the tasting rooms,” Rizzo said. “That you’re tasting what San Diego has to offer. And to be open minded and to put away that preconceived notion that chardonnay, cabernet sauvignon, pinot noir, are the only grape varietals and that those are the only things that you’re going to drink.”

Attention all artists! Vault Brewing Company is excited to announce a unique opportunity for talented designers to showcase their skills and leave their mark on the world of craft beer.

AOY Art Center in Yardley is collaborating with the Vault Brewing Company to find creative and innovative individuals to design a beer can label for an upcoming limited edition release of The Vault’s popular Teller Pilsner, or “Teller Pils.”

– Advertisement –

The Vault Brewing Company’s Teller Pilsner is a “bold and unfiltered American Pilsner. Brewed simply with Pilsner malt, Saaz family hops, lager yeast, and Yardley water. Fermented cool and lagered for many moons for a sturdy and balanced drinking experience. Straightforward and direct,” stated Allyson Malandra of Vault Brewing.

“The design should be inspired by the world of craft beer and capture the essence of our brand. We are seeking a design that is bold, vibrant, and visually striking. It should be something that will grab the attention of beer enthusiasts and make them want to try our product,” Allyson continued.

The selected design will be awarded having the design printed on Vault Brewing Company’s limited edition beer cans and distributed at Vault Brewing Company as well as Vault Smoke House for purchase. In addition, Vault Brewing Company and AOY Art Center will be promoting this limited edition design through all of their social media channels, as well as their email marketing campaigns.

This is a great opportunity for artists to gain exposure and showcase their work to a wider audience while giving back to AOY Art Center, a non-profit community arts center, and supporting a favorite community brewpub that supports the arts. For each branded can The Vault sells, a portion comes back to support AOY Art Center and the arts in our community!

If you are a talented artist with a passion for craft beer, we encourage you to submit your designs for consideration. Don’t miss out on this exciting opportunity to leave your mark on your community’s craft beer scene. Design specifications and contest rules can be found on their website here! Entries are due by June 16th.