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‘Texas Chain Saw Massacre’ house transforms into casual Southern restaurant

‘Texas Chain Saw Massacre’ house transforms into casual Southern restaurant

Imagine the marketing challenge of updating a restaurant where a cult movie about a cannibalistic family was filmed.

But Simon Madera and his fellow investors saw an opportunity when they bought the Grand Central Café, a Central Texas restaurant that was one of the settings for The Texas Chain Saw Massacre (1974).

Embracing the building’s past, they renamed the Kingsland restaurant Hooper’s, in honor of Tobe Hooper, the late Texas filmmaker who directed the horror classic. He died in 2017.

“We’re absolutely, 100% leaning into it,” Mandera said. “There’s a lot of delicate pieces that we’re adding to the place to pay homage to the movie.”

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Madera, who was behind the Taco Flats franchise chain in the 512 area code, joined with his wife, Hobie Sasser, and Courtney and Mike Rhodes, all from Austin, in acquiring the Grand Central Café in November.

At first, Madera wasn’t familiar with the century-old Victorian-era house’s cultural heritage. In the movie, a group of teenagers falls prey to a clan of cannibals, including the notorious chainsaw-wielding Leatherface. Hooper, an Austin native, filmed some of the more gruesome scenes in the house.

The Grand Central Cafe in Kingsland was one of the film sites for
The Grand Central Cafe in Kingsland was one of the film sites for “The Texas Chain Saw Massacre” filmed in 1974.(Courtesy of Simon Madera)

The house originally stood near rural Round Rock. In 1998, as Round Rock was seeing development, the structure — a pattern-book house that could be broken into pieces — was disassembled into nine parts and transported about 60 miles away to the Antlers Inn resort in Kingsland. It was reassembled with a white porch and other finer touches.

The Antlers Inn, a former railroad inn, is a Texas Historic Landmark. The property includes a red caboose where guests can spend the night. The grounds also have space for reunions, parties and meetings.

Before the owners started any changeover, the movie’s history at the place was minor, maybe posters at the bar, Madera said.

“There was no real nod to it,” Madera said. “One of the things that we wanted to do is become a little bit more respectful [to the movie]. Part of it is Hooper’s, the last name of Tobe Hooper.

“It rings like a really Southern-type approach.”

Obviously, as a family restaurant, guests aren’t going to see any blood-splattered décor, bleached bones, fresh roadkill, chicken feathers or guys dressed as Leatherface cutting your chicken fried steak with a chainsaw.

Expect a clean and wholesome experience, good for a weekend getaway, Madera said. The menu features breakfast, lunch, dinner and cocktails.

To lean into the movie even more, Madera said his wife had the idea of engaging with neighbors by asking for donations of old chainsaws. The tools would be turned into art installations and kept at the restaurant for one year with the owner’s name and each saw’s backstory.

Madera wouldn’t disclose the exact cost of the seven-acre-plus site, but he said it was in the seven-figure range.

Renovations are continuing and should be completed by summer.

“We’re going to put a little shrine upstairs where people can kind of come in, go up the stairs and see fun interesting movie shots from originals that we purchased from the company that has the licensing,” he said.

In the 1974 horror film,
In the 1974 horror film, “Texas Chain Saw Massacre,” a group of young travelers end up at a house where a cannibalistic family lives.(Exurbia Films)

How DeSantis’ Anti-Drag War Is Affecting the Performing Arts in Florida

How DeSantis’ Anti-Drag War Is Affecting the Performing Arts in Florida

Before there was “RuPaul’s Drag Race” and drag brunch in Wynwood, there was Shakespeare.

Women were not allowed to perform on stage in England until 1660, which meant that men in wigs and dresses would depict female characters in Shakespeare’s most iconic plays. In modern theater, a strong tradition of drag on stage remains, from Edna Turnblad in “Hairspray” to Mrs. Trunchbull in “Matilda” to Angel in “Rent.”

Drag, particularly in the presence of children, is the latest target in Gov. Ron DeSantis’ onslaught against what he calls “woke ideology.” As the state government reprimands businesses and venues that have hosted drag shows where children were present, South Florida performance arts groups have watched with unease.

Conservative politicians’ increasingly inflammatory rhetoric and legislation targeting the LGBTQ community may have a chilling effect. Members of South Florida’s theater scene question what the implications may be for performances that include LGBTQ characters, actors in drag or themes that the state government may find offensive. Drag artists wonder if venues that have hosted their shows in the past may now view them as a liability. And some worry that theater may be the next battleground in DeSantis’ culture war.

“I feel as if that is a strong potential,” said Stuart Meltzer, the artistic director for Zoetic Stage, a Miami-based theater company. “Most of us are just waiting to see what happens.”

The Miami Herald reached out to several performing arts groups and venues for this report. One theater organization, which has LGBTQ cast members, declined to speak on the record out of fear of retaliation. Meltzer said that some in the local theater scene have reservations about sharing their concerns with the press, himself included.

“People are scared,” Meltzer said. “And that shows you everything that you need to know about what’s really going on.”

Is drag a liability?

The DeSantis administration’s legal battles against venues that host drag shows began in August when it filed a complaint against R House, a popular Wynwood restaurant known for its weekend drag brunches, and threatened to rescind its liquor license.

The state took issue with a video of a drag performer wearing pasties and a g-string walking around the restaurant with a small girl. The performer said the girl’s parents asked her to walk with her because it was her birthday. The state’s complaint alleges that the restaurant exposed minors to “sexually explicit” conduct that “corrupts the public morals and outrages the sense of public decency.” The restaurant refuted those claims.

The governor’s administration has also threatened to remove the liquor licenses of two other venues, the Hyatt Regency Miami and the Plaza Live theater in Orlando, for hosting “A Drag Queen Christmas,” a holiday-themed drag show that features contestants from reality competition show “RuPaul’s Drag Race.” Again, the state complained that there were children in the audience exposed to sexually explicit conduct, though investigators reported there were no “lewd” acts at the Orlando show.

DeSantis, who is expected to run for president and has garnered national attention for his “anti-woke” agenda, has said the goal is to financially hurt venues that allow children to see drag.

When asked if the state would pursue similar complaints against theater or concerts that include LGBTQ characters or drag artists, spokesperson Jeremy Redfern said he was “not sure what these questions have to do with exposing children to sexually explicit content.”

“Sexually explicit content is not appropriate to display to children and doing so violates Florida law,” Redfern said in an email. “Governor DeSantis stands up for the innocence of children in the classroom and throughout Florida.”

In Central Florida, drag queen and nonprofit founder Jason DeShazo said anti-drag bills and rhetoric have lead to threats of violence and pressure to cancel his family-friendly events.

DeShazo, known as Momma Ashley Rose in drag, runs Rose Dynasty Foundation, a nonprofit that hosts all-ages events like drag queen story hours and provides a safe space for LGBTQ youth and their families in Polk County. Unlike most drag artists, Momma is “100% family friendly” and never includes explicit content, not even curse words in pop songs.

Just three years ago, DeShazo said he had never dealt with protesters or controversy. But as recently as December, neo-Nazis protested outside one of his fundraising events. DeShazo and the nonprofit receive constant threats of violence and have struggled to find venues to host events without canceling.

“It’s the laws and the lies that are coming out of not only political atmospheres but certain media outlets that are instilling this fear,” DeShazo said. “It’s pushing and driving hate.”

Coming to a theater (and arena) near you

Whether DeSantis likes it or not, drag has cemented itself into mainstream pop culture. And touring productions that feature drag are coming to South Florida.

Pop icon Madonna, a vocal LGBTQ ally, is bringing her world tour to the Miami-Dade Arena with special guest, “RuPaul’s Drag Race” winner and comedian Bob the Drag Queen. Madonna recently announced the addition of more tour dates, including a stop in Tennessee to protest the state’s “drag ban” law. The arena declined to comment for this story.

Jinkx Monsoon, another “Drag Race” winner and Broadway actor, is bringing her live music act to The Coral Springs Center for the Arts this summer. As of publication, Monsoon’s show is the only upcoming performance on The Center’s website that is listed with the following advisory: “Please note this event is ages 18+ only.” The Center declined to comment.

Next spring, “Mrs. Doubtfire: The Musical,” a musical based on the beloved Robin Williams comedy of the same name, comes to The Broward Center for the Performing Arts. In the show, the main character is a father who loses custody of his children and disguises himself in drag as a Scottish nanny to spend time with them. The production is recommended for children 8 years old and up, according to the Broadway Across America website. The Broward Center and Broadway Across America, the company that tours Broadway shows across the country, did not respond to requests for comment.

In theater seasons past, the Broward Center and The Adrienne Arsht Center for the Performing Arts in downtown Miami, have hosted musical productions with actors in drag, like “Kinky Boots.”

Drag even makes a brief appearance in “My Fair Lady,” which opened at the Arsht Center last week. During a boisterous musical number, Eliza Doolittle’s father is dancing with a large group during a fun night out before his wedding. Two dancers appear cross dressed, a woman dressed as a groom and a man dressed as a bride.

In a statement, Arsht Center president and CEO Johann Zietsman said the venue “is always monitoring legislation” that may affect its operations and that its current and planned programming is “within the bounds of the proposed legislation.”

“It is our understanding that the current definition of adult entertainment, and the tests applied, are such that our programming is not within the spectrum affected by the bill,” Zietsman said. “Our commitment is always to support creative expression and serve our community in a way that has artistic value and is well-informed, appropriate for the audience and within the confines of the law.”

Giancarlo Rodaz, the associate artistic director at Miami-based theater nonprofit Area Stage Company, said much of the political discourse and legislation surrounding drag performances are silly “political stunts.”

The theater group, which often produces family-friendly plays and musicals, has featured actors in drag in the past, like the villain Miss Hannigan in its production of “Annie.” That’s not going to change, Rodaz said. The group’s upcoming production of “The Little Mermaid” will star an actor in drag as Ursula, the sea witch who was originally based on ’80s drag queen Divine.

“We very purposely enjoy the drag aspects that make the show entertaining,” he said. “There’s a very free, fun quality to drag performances that apply to theater really well.”

Though there aren’t any current Florida laws that would impact Area Stage’s work, Rodaz said legislation like Tennessee’s controversial “drag ban” law are an infringement on freedom of speech. While he agrees that there are some drag shows that are too explicit for children, he noted that drag is not inherently sexual. If Florida ever passed a similar law, Area Stage would “just keep doing what we’re doing,” he said.

“You’re telling stories about all different kinds of people, all kinds of backgrounds, and you need the freedom to do that,” Rodaz said. “That’s what the arts are. That’s the whole purpose of them.”

‘I’m ready for a fight’

The last three years have been hard for South Florida’s theater community. Some theater groups that receive state funding are concerned about the future.

Since the pandemic, plays and musicals are 50 percent more expensive to produce and audience numbers are a fraction of what they used to be, Meltzer estimated. Small theater groups that rely heavily on state or local funding are now fearful of angering politicians, he said.

“How we deal with marketing in a typical time wouldn’t be a problem, but now you have the threat of losing money, which is absolutely ludicrous,” Meltzer said. “Frankly, I feel it goes against freedom of artistic expression and freedom of speech.”

Michel Hausmann, the co-founder and artistic director of Miami New Drama, said the governor’s antics have created a wave of “self-censorship” among creatives, local officials and the general public.

“There is a culture of fear, of getting in trouble,” Hausmann said. “They try to appease those in power.”

Late last year, Miami-Dade Public Schools refused to allow high school students to see Miami New Drama’s staging of “Anna in the Tropics,” a Pulitzer Prize-winning play by Cuban-American playwright Nilo Cruz, because of sexual scenes. The decision was later reversed after talks between Miami-Dade Schools Superintendent Jose L. Dotres, educators and staff, the theater company and Cruz.

Still, the current political climate reminds Hausmann of his life in Venezuela.

He recalled one instance in 2009 when he was translating and directing a production of “Fiddler on the Roof,” a famed Jewish musical. At the time, the Venezuelan government expelled the Israeli ambassador following a conflict between Israel and Gaza. The musical’s orchestra director pulled out of production because he didn’t want to risk losing government funding by participating in a Jewish play. Hugo Chavez created a culture of fear, too, Hausmann said.

Miami New Drama doesn’t plan on shying away from LGBTQ characters or diverse stories, he said. While on the phone, he even contemplated doing a production of “The Birdcage.”

“I want to take them on. In general, arts and theater organizations in America, they haven’t had to face things like that,” he said. “They don’t have the muscles to be able to because we’ve had such a stable democracy. But coming from from a dictatorial country, I’m ready for a fight.”

Bari Newport, the GableStage artistic director, agreed with Hausmann and Rodaz. Her theater group will not compromise its plays.

“As a staunch believer in the first amendment, I can guarantee you that GableStage will never back down from artfully telling a story as we believe it needs to be brought to life, nor will we ever shy away from boldly imagining a character in a certain way — even if it is a family show,” she said in an email.

But not all theater groups have that luxury, especially in Florida high schools.

In Jacksonville, Douglas Anderson School of the Arts canceled students’ production of “Indecent,” a play about censorship. The play, which retells the story of a Jewish play called “God of Vengeance,” features a kiss between two female characters. The school’s decision to cancel the play sparked controversy locally and online.

Madeline Scotti, a 17-year-old senior at Douglas Anderson, said she and her fellow cast mates were devastated and frustrated. In the past, students had performed plays with similar themes, like “Rent” and “Chicago.” And the irony of canceling a play about the dangers of censorship were not lost on them, Scotti said.

“The censorship of this play was the silencing of so many of our friends, of ourselves,” Scotti said. “It was kind of unbelievable that a place of education would want to strip away honest and accurate and beautiful representations of a group of people.”

Since her school’s story made headlines, Scotti said she has heard from students and teachers from across the country dealing with the same cancellations. Hopefully, Scotti said, Florida can steer away from censorship. For now, she’s not so sure.

“I think diversity is, at its heart, just so beautiful,” Scotti said. “By censoring diversity, we lose so much art and passion and light in this world.”

Artwork Will Fly ‘Off the Wall’ at Armory Center for the Arts Event Saturday Night

Artwork Will Fly ‘Off the Wall’ at Armory Center for the Arts Event Saturday Night

From current exhibition: Exposure: Native Art and Political Ecology

Fittingly, artwork will be on auction Saturday night to sustain and fund the activities of one the city’s most active arts organizations, Pasadena-based visual art nonprofit organization Armory Center for the Arts.

 The Armory will host its “Off the Wall” Biennial Auction & Gala featuring an open bar, craft cocktails, gourmet street food, music and more at their Old Pasadena campus —the first time the auction has returned in person since the pandemic.

The gala’s centerpiece is an online silent auction of over 60 contemporary artworks from well-known artists from Southern California.

“There are a total of 68 lots to bid on, ranging from limited edition prints, to original works on paper and canvas, ceramics, and sculptures,” said Jon Lapointe, Director of Development & Marketing at ACA. “Most artists who donated work are from Southern California and represent emerging, mid-career, and established artists.”

Also up for bidding are the works of the Armory’s Teaching Artists.

Guests will be able to see the artworks in person at the Armory’s mezzanine. It will be displayed alongside QR codes for easy bidding on Artsy.net, the event’s official auction partner. 

Tickets to the gala, which costs $200 are available for purchase until April 7. To get tickets, visit:  armoryarts.org/tickets.

Online bidding is open nationwide and will close on April 11. To view artworks and participate in the auction, visit armoryarts.org/auction.

Lapointe said Armory Executive Director Leslie A. Ito will deliver brief opening remarks during the event. This will be followed by a toast from Armory board chair Jill Sumiyasu. 

The event will also feature a musical performance by San Cha, known for their explosive storytelling style. 

Throughout the night, KCRW DJ and Armory alum Rocio “Wyldeflower” Contreras will provide the evening’s soundtrack, taking guests on a “soulful rhythmic journey through time and space.”

Proceeds benefit the Armory’s exhibitions and education programs.

Founded in 1989, the Armory Center for the Arts is a nonprofit community-based arts center that aims to nurture the community and young people by creating, learning, and presenting art to promote equity and social justice.

For more information about the upcoming event, visit the Armory’s website at www.armoryarts.org.

Rockford organizations react to state grant funding

Rockford organizations react to state grant funding

ROCKFORD, Ill. (WIFR) – Adding a new stage to Davis Park in Rockford and restoring the times theater are just a few projects these grants will cover in the stateline.

This is the second round of grants. The first round of $10 million was back in July and it covered nearly 40 projects across the state.

Millions of dollars in grants head straight for the stateline. It’s designed to support six area attractions and festivals, including Anderson Japanese Gardens in Rockford.

“We’ve definitely reached capacity of parking at our events and busy weekends,” says Marketing & Engagement Manager Laura Speer.

The grounds will get $150,000 to expand its parking lot.

“We’re fortunate to have the relationship with the college of medicine for offsite parking but this is going to help expand parking onsite and improve the accessibility for our guests coming through.”

Awards range from $15,000 to $500,00. One of those larger projects include the Freeport Arts Center where they will renovate a portion of the art museum and Davis Park in Rockford where the city will add a new stage.

“We are thrilled to be included as a part of it,” says Discovery Center Marketing Director Ann Marie Walker. “This is just one more piece that will help us have something new to enjoy at the museum.”

The Discovery Center Museum will use its $15,00 from the Tourism and Attractions Grant to add an interactive kaleidoscope sculpture to its science park.

“This is a way where the kids can be outside, enjoying nature, enjoying art but it’s also got science involved in it.”

Funding recipients believe these grants will help showcase the best the Rockford area has to offer and encourage more people to explore.

“Illinois is the best place in the nation to visit,” says Illinois Governor J.B. Pritzker.

Dixon will get $100,000 to plan events at its historic theatre while DeKalb will use its more than $85,000 to renovate its Egyptian Theatre.

A full list of all the local projects this money will specifically cover is available here.

‘Her Sense of Place’ | Interviews with Two Rivers Art Gallery artists

‘Her Sense of Place’ | Interviews with Two Rivers Art Gallery artists

Editor’s note: This is the first of three in a series highlighting artists featured this month at Two Rivers Art Gallery. Look for the second piece in the next Weekender.







Jen Evenhus painting

Art by Jen Evenhus, “Country Lovin.”




WENATCHEE — This month, three artists feature their works at Two Rivers Art Gallery, 102 N. Columbia Ave., Wenatchee, in a group exhibit called “Her Sense of Place.”







Jen Evenhus

Jen Evenhus




Self-Publishing Starts with a Ballgame

Self-Publishing Starts with a Ballgame

By David A. Kelly

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My journey to self-publishing started with thoughts of Mr. Met, the New York Mets’ famous baseball-headed mascot. It was August in New York City, and I was scanning the seats and aisles of Citi Field to find Mr. Met. After a decade as a traditionally published writer, I had decided to write and self-publish a mystery about the Mets, and I knew that Mr. Met was going to play an important part in the book.

I didn’t set out to become a self-published author, or even a traditionally published author. Instead, I had started out in computer science and transitioned into technology marketing, and then, when my two baseball- and mystery-loving sons were young, I tried to write a baseball mystery for them.

After much hard work and many rewrites, I sold my first manuscript, a Boston Red Sox mystery called The Fenway Foul-Up, to Random House as the first book in a new chapter book series called the Ballpark Mysteries. Over the next 11 years, Random House released a total of 22 books in the series, set in different Major League Baseball stadiums. The books run about 10,000 words and include one or more illustrations per chapter—ideal for kids who are just starting to master reading on their own.

Working with Random House was wonderful. I learned so much from my editors. They handled all the hard parts: copyediting, fact-checking, layout, cover design, interior art, legal review, series design, logo design, printing, and bookselling. I was free to work on the writing.

Yet, over the years, I became aware of some of the shortcomings of working with a traditional publisher. Marketing and sales were basically a black box for me—I had little to no insight into what was happening. Opportunities to invest in the series with expanded box sets or special editions were declined. And changes or updates to the format were avoided for consistency with previous books. But Random House continued to have unmatched access to all of my possible potential buyers and the strength to get my books in front of thousands of possible readers, so I was very happy to be one of their authors.

But all good things come to an end, and, in 2020, Random House decided to stop publishing new Ballpark Mysteries books after 22 titles and more than 1 million books sold. I was heartbroken. Not only did I continue to believe in the series, but I had 12 more ballparks to write about! Could I abandon all the fans who wrote in to ask for a Milwaukee Brewers or Mets book? I decided that I couldn’t.

It was a huge leap for me to make the decision to self-publish. Even with a decadelong track record of being a published author, it was an overwhelming task. But it was one that I decided I was up for. I know how much these books connect with young readers, and I really wanted to continue the series and take my readers to more ballparks.

Because it was overwhelming, I decided to take a bottom-up approach. I’d start by doing what I knew how to do: write a great chapter book mystery. I’d figure all the other pieces out as I did them. That’s how I ended up at the Mets game. After finding Mr. Met (and Mrs. Met), exploring the stadium, and taking lots of pictures, I went home to write.

A few months later, I had a solid draft of The Black Cat Change-Up. It was based on an incident from a 1969 game in which a black cat wandered onto the field in front of the Chicago Cubs dugout, perhaps causing them to lose the game and pennant race that year. In The Black Cat Change-Up, the ghost of that black cat comes back to haunt the Mets this time.

Keeping up the quality of the Ballpark Mysteries series was important to me, so I hired my original series editor. She sharpened my mystery, deepened the emotional threads in the story, and saved me from many repetitive phrases, grammatical mistakes, and sloppy sentences. I also hired a freelance copy editor.

Even though I own a trademark on the Ballpark Mysteries phrase, Random House was extremely generous in allowing me to license the Ballpark Mysteries cover logo. This win-win solution helps Random House keep the series fresh while helping me reach the readers who love the rest of my books.

Though I wanted the new book to be as close as possible to my existing books, I also viewed it as an opportunity to update the series, specifically via the artwork. I was lucky enough to hire Mark Meyers, the artist who illustrated the rest of the Ballpark Mysteries series, and we decided to use a newer, more modern art style for the inside black-and-white illustrations and reimagined the cover, downplaying the baseball stadium angle and highlighting the mystery component—changes that we couldn’t make in the traditional publishing process. We also created more illustrations per chapter than the previous books, adding more value for the readers. Overall, I’m thrilled with the way The Black Cat Change-Up cover and interior art came out and feel that it is some of the best in the series.

After artwork, one of my biggest concerns as a self-publisher was designing the book. I explored layout programs such as Vellum, but realized that I’d need a designer to duplicate the existing book format; I posted a job on Upwork and, a few days later, had more than 30 people bidding on my project.

The clear winner was Oliver Nash, who offered to lay out a sample chapter for me in both Affinity and Adobe for free. It was the right choice. He reverse-engineered my existing books, identifying the fonts, line spacing, and many other factors that went into how Random House designed the books. We created a new template for the series in Affinity Publisher and went through endless rounds of format tweaks. By the end of the process, I had exceeded my original layout budget (which was low) by about 300%. But it was worth every penny, and I now have a template for releasing future Ballpark Mysteries books in a much more streamlined way.

Another huge difference from my traditional publishing experience was the amount of time I spent proofing, copyediting, and finalizing the book each step of the way. Not surprisingly, the “publishing” part of self-publishing also takes time. I released the book on KDP and IngramSpark to get the best mix of profit and access to bookstores. To stay consistent with the rest of the series, I needed to release multiple versions: paperback, hardcover (for schools and libraries), audiobook, and e-book. Each had its own design requirements, which varied by publishing platform as well.

As I hoped, the book went on sale at the end of November 2022 and sold well through the holiday season. In two months, I earned back one-third of my costs (not including my time and writing), and the book seems on track to be profitable later in 2023. I’d call that a solid double, maybe even a home run.

David A. Kelly is the author of the Ballpark Mysteries series.

A version of this article appeared in the 04/10/2023 issue of Publishers Weekly under the headline: Self-Publishing Starts with a Ballgame

“Put Your Best Foot Forward”

“Put Your Best Foot Forward”

I’ve worked in various capacities for BookLife since its launch in 2014, and in that time I’ve seen authors make smart decisions about how they present and market their work. But I’ve also seen the same mistakes pop up repeatedly, which negatively impact a book’s performance and make it less likely that the book will be selected for coverage, whether it’s via review or other editorial focus. The good news is that, for the most part, these common mistakes are easy to fix. Here are some of the more frequent mistakes I’ve seen and how authors can remedy them.

You should always have a digital copy of your book and cover art.

When I worked in the PW bookroom, I often had to reach out to authors for cover art or for the digital files of their book. Astonishingly, I frequently got the response that they didn’t have them, which led me to personally question how they published the book in the first place, but I digress.

Even if you don’t plan to have your book available to purchase in a specific format, like a Word doc or PDF, an author should still have their book in that format for personal use. Contests and review services will ask for different formats and may not accommodate you if you can’t produce what they request. Likewise, your cover art should be available in multiple formats and in high- and low-res versions.

Now, I know some authors format their books and create the covers themselves. It may be frustrating that, on top of everything else, I’m telling you to do more work. That said, it’s worth it. It will save you time and headaches down the road.

And if you’ve hired a freelancer or service to format your book or design your cover, there’s no excuse. They shouldn’t have a problem providing you with these extra formats. Make sure you discuss it with them before they start working on your project, though. Same thing goes if you’re publishing with a hybrid publisher or other paid, full-service publishing company. Make sure your contract or agreement includes your being provided with these files.

Marketing blurbs and reviews are not synopses.

When PW and BookLife decide whether or not to proceed with coverage for a book, the synopsis is one of the biggest determining factors. A synopsis should be clear and concise, and let potential reviewers gain a sense of your book’s genre and intended audience. Sometimes, in lieu of submitting a synopsis, authors submit other reviews and marketing blurbs.

Including short excerpts from industry reviews (like Library Journal or Kirkus Reviews) is okay in certain contexts, but including the entirety of a five-star Amazon review doesn’t help. Even if it provides plot information, a review is a secondary description rather than one provided by the author, and it might focus too much on peripheral aspects of the text.

Including a blurb from a well-known person in the field helps, but one written expressly for marketing purposes—e.g., “A propulsive thrill ride that will keep readers on the edge of their seats”—does not. When it comes to determining whether you should include review excerpts or blurbs, you might ask yourself, “Who is going to see this?” Are you adding your book to an e-commerce site? If so, including marketing material with your synopsis may be the best bet. But if you’re entering a writing contest or asking a person to cover your book, stick with a synopsis.

Publicists are great—if they know what they’re doing.

The amount of work an indie author must do to publish their book is nothing to joke about. That’s why many authors hire a publicist to help with marketing. One less thing on their plate means more time to spend writing the next book. And let’s face it, if you’re new to the publishing industry, it can be hard to know where to focus your publicity efforts, especially if you don’t have a big budget. Having someone you can communicate your goals to and who can explain the options available to you can be worth every penny. But in my time with BookLife, I’ve seen many publicists who—well, let’s just say I hope they were only charging their authors pennies.

Every review service has specific submission guidelines, and if you don’t follow them, your book isn’t reviewed. BookLife is no different. The job of the submission portal is not only to help BookLife keep track of the review request, but also to inform the author of where it is in the review process. If the guidelines aren’t followed, it doesn’t get entered into the system.

While working in the bookroom, I frequently had publicists mailing in books for review (even when we weren’t accepting physical copies) or merely sending an email asking if we’d like to review the book without submitting it properly. In both cases, I’d reach out to them with a link to our guidelines, but I didn’t often get a response back. When that happened, those emails were deleted and the physical copies were donated to charity. I always felt terrible for the author. As a quick aside, I highly recommend that the author’s contact information be included with the publicist’s on any press release sent out for the book.

So how do you make sure everything is being done properly? First, I would suggest, when hiring a publicist, looking for testimonials from authors they’ve worked with. Bonus points if those testimonials go into detail about what the publicist did. Once you find a publicist, have them be clear on what they’re doing for you and explain what the process is for everything. Regardless, I do still recommend you look into each promotion yourself so you’re better equipped. For example, to submit for a review or promotion on BookLife, you need an account. Knowing that, you can ask the publicist to set up the account under your email so that you still have access to it (including access to your BookLife or Publishers Weekly review if you have one) once you and the publicist have parted ways.

I could list more examples, but I’ll leave you with these. I know it can seem overwhelming, but as an author, you’ve already done the hard part: You’ve written the book! Now you just need to make sure that you put your best foot forward, whether that means presenting your book to readers or to pro-fessional services for contests or reviews. Doing it right can mean myriad opportunities for you and your work.

Drucilla Shultz is a bookseller and freelance editor with over a decade of publishing industry experience.

A version of this article appeared in the 04/10/2023 issue of Publishers Weekly under the headline: “Put Your Best Foot Forward”

Spring has sprung in Mountaineer Country

Spring has sprung in Mountaineer Country

MORGANTOWN — Spring has sprung in Mountaineer Country! The month of April brings us warmer weather and gives us a glimpse into what we have to look forward to for the rest of the spring season.

This month is abundant with annual events, from Easter egg hunts and brunches to Arts Walks and festivals, plus a variety of new events for the whole family to enjoy. Start crafting your Mountaineer Country spring bucket list to make the most of this month.

Gutman Gallery partnering with Monahan’s, Ann Arbor Distilling Co. for ‘Artful Dining’ event

Gutman Gallery partnering with Monahan’s, Ann Arbor Distilling Co. for ‘Artful Dining’ event

ANN ARBOR – Gutman Gallery is hosting its first-ever Artful Dining Experience on May 4 from 7-9 p.m. that will blend local flavors inspired by works of art in its current exhibition “Food for Thought.”

The event will feature a five-course meal from Monahan’s Seafood Market and Tasty Bakery with cocktail pairings from Ann Arbor Distilling Co.

Liam Ayers from Monahan’s and a mixologist from the distillery will be on site describing each course and which artworks inspired them to craft it. Diners will be surrounded by the art that informed the menu during the intimate dinner.

“I’m so excited to see this new and exciting event come to fruition,” said Senior Director, Marketing and Partnerships at The Guild, Allison Buck.

“We’re so lucky to have such awesome partners and neighbors to collaborate on creative projects like this one that bring a fun and creative spin on how folks can consume our newest exhibition while enjoying a fabulous curated meal.”

Here’s the menu for the night:

  • First course: Fresh-shucked oysters & shrimp salad
  • Second course: Monahan’s Caribbean Seafood Chowder – tomato-based mixed seafood stew with Caribbean spices and vegetables
  • Third course: Insalata di Mare – Mediterranean grilled seafood salad with fresh farmers’ market vegetables
  • Fourth course: Sashimi Trio – Thinly sliced salmon, tuna & hamachi served with pickled carrots, herbed basmati rice & ponzu dipping sauce
  • Fifth course: Dessert from Tasty Bakery

Seating is limited, according to a release, and tickets are $95 per person. Attendees must be 21 and up.

For more information and to purchase tickets, click here.

Gutman Gallery is located at 118 N. 4th Ave.

For more information about the gallery, visit its website.

Jaipur Living sells rugs with a legacy

Jaipur Living sells rugs with a legacy
The spacious new showroom at Jaipur Living has sitting areas and a kitchen as part of its charm. Walls of rug samples are grouped by color.

Photograph courtesy of Jaipur Living

Jaipur Living’s new showroom in Acworth is like an art gallery for rugs. The warehouse-sized facility is open to the public, though a limited number of products, such as pillows and poufs, are sold directly to consumers. The showroom is primarily a resource for designers and retail stores to peruse and purchase the company’s many lines of rugs.

This locally based family business has a higher calling, which adds to the meaning behind each rug. “There is a purpose-driven approach to what we do,” says marketing director Zoe Glade. With roots in the centuries-old art of rugmaking in India, founder Nand Kishore Chaudhary started the business in 1978, initially working with two artisans on two looms. Today, Jaipur Living has a network of 40,000 artisans in more than 700 villages in India. The company is proud to offer employment to artisans abroad who might not have a means of making an income otherwise. And alongside every business decision there’s a commitment to keeping an age-old art form alive.

Jaipur Living sells rugs with a legacy
Jaipur Living CEO Asha Chaudhary (left) and COO Archana Chaudhary welcomed guests to the showroom opening, and keep the family business going on a day-to-day basis.

Photograph courtesy of Jaipur Living

Jaipur Living sells rugs with a legacy
Tables and chairs are set up for designers and retailers to meet with Jaipur staff for their orders. Also shown are poufs and pillows that are part of the brand.

Photograph courtesy of Jaipur Living

The majority of Jaipur rugs are wool, hand-knotted creations, although they also sell vintage rugs and machine-made indoor-outdoor rugs, which represent a growing segment of the market. Many of their rugs wear rich colors, but the company has noticed a trend toward a neutral and calming color palette. This new segment of the inventory is called “Quiet Elegance,” and is filled with faded Oushaks and grounded neutrals.

Jaipur Living sells rugs with a legacy
Neutral rugs are popular.

Photograph courtesy of Jaipur Living

Designers or retailers can also design their own rugs and take home swatches to see if a particular weave and color palette might work. Custom rugs are then shipped to the location. Rug devotees might enjoy seeing a section of the showroom devoted to “Manchacha” rugs, which translates to “rugs from the heart.” These one-of-a-kind rugs are made from extra fabrics given to artisans, who then tell a story through the rug in artsy ways.

No surprise, the people at Jaipur Living have one piece of advice for how to begin decorating a room: “Start with the rug.”

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