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Copywriter

EF Ultimate Break
– Boston, MA
(9 days ago)


The EF Ultimate Break Marketing and Creative Team is looking to hire a new Copywriter. As part of a fun team that loves what they do, you will ins…

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Public Relations Manager, F&B/Home/Design

Isetta Marketing Agency
– The New Work Project, 97 N 10th St #2A, Brooklyn, NY 11249
(11 months ago)


Account Manager to grow and manage CPG and DTC clients with thoughtful and strategic work in media relations, brand positioning, affiliate marketing,

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SOCIETY EDITOR

SocialAtlanta.com
– Atlanta, GA USA
(12 days ago)


This dynamic reporter will have strong writing and reporting skills in order to expertly seek out Atlanta’s most high-profile personalities.

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Retail Wireless Instructional Designer

DISH
– Idledale, Colorado, United States,
(about 6 hours ago)


Department Summary DISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness…

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Unit Technician – Telemetry/Video Camera Monitoring

Mayo Clinic
– Eagle Lake, Minnesota, United States, 56024
(about 6 hours ago)


Why Mayo ClinicMayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work tog…

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Marketing Technology & Operations Leader

Securian Financial
– Osseo, Minnesota, United States, 55311
(about 6 hours ago)


This role is responsible for leading a team that increases marketing’s business contribution and implementing marketing strategy by operationalizin…

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Unit Technician – Telemetry/Video Camera Monitoring

Mayo Clinic
– Skyline, Minnesota, United States,
(about 6 hours ago)


Why Mayo ClinicMayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work tog…

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User Interface Design Senior Consultant

Guidehouse
– Pimmit Hills, Virginia, United States,
(about 6 hours ago)


Job Family : Digital Consulting Travel Required : None Clearance Required : Ability to Obtain Public Trust What You Will Do : Conduct user experien…

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Business Development, Media Effectiveness, Director

Kantar
– New York, New York, United States, 10007
(about 6 hours ago)


We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.To start a career that …

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Data Visualization and Reporting Lead

Guidehouse
– Crystal Hill, Virginia, United States,
(about 6 hours ago)


Job Family : Data Science Consulting Travel Required : Up to 10% Clearance Required : Ability to Obtain Public Trust What You Will Do : Our data sc…

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(USA) Assistant General Manager (fashion, Import, …

Walmart
– Grantsville, Utah, United States, 84029
(about 6 hours ago)


What you’ll do atPosition Summary…What you’ll do…Communicate with (or to) individuals or groups verbally and/or in writing (e.g. customers, sup…

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Unit Technician – Telemetry/Video Camera Monitoring

Mayo Clinic
– North Mankato, Minnesota, United States,
(about 6 hours ago)


Why Mayo ClinicMayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work tog…

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Communications Specialist

Guidehouse
– Bethesda, Maryland, United States,
(about 6 hours ago)


Job Family : Management Consulting Travel Required : None Clearance Required : Active Top Secret SCI with Polygraph What You Will Do : You will be …

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Retail Wireless Instructional Designer

DISH
– Cherry Hills Village, Colorado, United States,
(about 6 hours ago)


Department Summary DISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness…

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Associate, Apparel Designer

Walmart
– New York, New York, United States, 10001
(about 6 hours ago)


What you’ll do atPosition Summary…What you’ll do…Are you passionate about fashion & design? Do you want to work for the largest retailer in…

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Visual Merchandiser

Target
– Indianapolis, Indiana, United States, 46201
(about 6 hours ago)


The pay range per hour is $21.25 – $36.15Pay is based on several factors which vary based on position. These include labor markets and in some inst…

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Retail Wireless Instructional Designer

DISH
– Wheat Ridge, Colorado, United States,
(about 6 hours ago)


Department Summary DISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness…

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Retail Wireless Instructional Designer

DISH
– Woodmoor, Colorado, United States,
(about 6 hours ago)


Department Summary DISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness…

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Physical Medicine & Remediation Doctor – Anchorage AK

MRG Exams
– Trapper Creek, Alaska, United States, 99683
(about 6 hours ago)


DescriptionMRG Exams West, a wholly owned subsidiary of MRG Exams, a leader and premier service provider of independent medical examinations is loo…

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Marketing Technology & Operations Leader

Securian Financial
– Burnsville, Minnesota, United States, 55337
(about 6 hours ago)


This role is responsible for leading a team that increases marketing’s business contribution and implementing marketing strategy by operationalizin…

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Artbo in Bogotá, Colombia’s premier art fair (until 25 November), opened its 19th edition in a new location and on a new date. Visitors at the VIP preview yesterday (22 November) perused stands spread across five stories of the sprawling Ágora Bogotá convention centre, with panoramic views of the city and the surrounding Andes Mountain Range in the background.

Despite the falling value of the Colombian peso and political unease over recent elections, dealers approached by The Art Newspaper reported plenty of buyer interest as well as some sales. Leon Tovar, who founded his gallery in 1991 in Bogotá before relocating to New York in 2012, placed a small untitled work by the Colombian artist Santiago Cárdenas for $30,150 and a large wooden sculpture from the Peruvian artist Jaime Miranda-Bambarén’s Seeds series for $55,000. Examples of the latter were dotted throughout the lobby near the entrance of the fair. Tovar represents both artists.

“I was a little surprised, because the political situations in Latin America are extreme sometimes,” Tovar says. “But they’re very positive here, we got some sales in the early hours.”

Among the most popular works at Artbo are Sergio Ferro’s handmade ceramic soup cans at Bogotá gallery Salón Comunal’s stand. A Colombian twist on the Warholian Campbell classic, Ferro paints the names of local varieties of the dish, like “sopa de lentejas”, onto small vases. The soup cans, priced at around $60 each, were nearly sold out within hours of the fair’s opening.

Artbo’s director since 2012, María Paz Gaviria, the daughter of the former Colombian President César Gaviria, says that one of the fair’s strengths is that it has remained distinctively Latin American throughout the years. Around two-thirds of the 33 galleries taking part in Artbo’s main fair section hail from Colombia, with the rest coming from countries like Argentina, Brazil, Chile, the US, Spain and France. The fair typically welcomed around 70 galleries in the years just before the onset of the Covid-19 pandemic (Along with the main art galleries, Artbo hosts separate sections for design, large-scale installations and smaller goods, like zines, posters, tote bags and journals).

“Artbo has positioned itself as the fair with the most Latin American content, in terms of its composition, with emerging art, as a place of discovery and as a very boutique fair.” Gaviria says. “For that reason, it has always drawn maybe the most international visitors of fairs in Latin America.”

Those international clients can be a lifeline for dealers in Colombia.

“The art market in Colombia has always been very fragile. So this is a very, very important moment for the local art scene,” says Paula Bossa, the curator and director of operations at Bogotá gallery Casas Riegner. “We’re always expecting international visitors and although the dates are a bit complex, it’s been a nice surprise to see some very interesting visitors.” At Casas Riegner’s stand, ceramics exploring the female form by the Colombian artist Luz Lizarazo range from $600 to $3,000; a drawing by the artist is also being offered, priced at $3,800.

While the VIP preview was well-attended, this year’s iteration of Artbo overlaps with the American Thanksgiving holiday, and very few visitors from the US were present. The fair is typically held in late October, but this year those dates clashed with regional elections in Colombia and the fair’s previous venue, another convention centre near the Ágora Bogotá, serves as one of the country’s largest polling locations.

“Conditions of the market are very much tied to political conditions. That is always the case, of course. And it’s very much the case during Artbo,” Gaviria says. “We just went through a mayoral election here in the city of Bogota and you saw a very dramatic shift a couple of weeks ago in the price of the peso, which of course affects the art market.”

Economic woes

The value of the Colombian peso sank last week after new government figures revealed the country’s economy shrank in the third quarter of the fiscal year, marking Colombia’s first year-on-year economic contraction since 2020 as both high interest rates and inflation continue to curb spending (galleries at Artbo tend to sell works priced in US dollars). Last month, candidates backed by President Gustavo Petro, Colombia’s first leftwing president, were defeated by opposition candidates in regional elections that were widely viewed as a referendum on the president’s first year in office. For decades, Colombia was caught in violence between powerful drug cartels, right-wing paramilitary groups and left-wing guerrilla movements.

Contemporary art is particularly challenging to sell in Colombia, where there’s still a strong taste for traditional art forms, though dealers say there is no shortage of young, talented artists creating groundbreaking work.

“I believe the Modern market is strong, but the contemporary market is just starting, so it’s kind of difficult and tricky for contemporary galleries to keep afloat. We are a new market,” says Katy Hernández, the director of Galería Espacio Continuo in Bogotá. The gallery is offering Ana María Rueda’s Celosía (2023), a textile and plaster hanging, for $9,000. “We have amazing artists here in Colombia, but we need international visibility,” Hernández adds

This is a sentiment echoed by Omayra Alvarado-Jensen, the executive director of Instituto de Visión, which operates galleries in both Bogotá and New York. She says that the gallery has sold works largely to international collectors at Artbo this year, and that its Colombian market is smaller because of the Colombian economy and the value of the peso (Alvarado-Jensen often offers Colombian collectors and institutions special rates, she says).

“We have wonderful artists, very powerful and refreshing practices and people producing from very different backgrounds,” Alvarado-Jensen continues. “When you live in a place like Colombia, where there’s—unfortunately—so much social and political turmoil, that is a place where great art can come from.”

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The Art of Influence: Storytelling for B2B Marketing Success

Storytelling is a human universal. Throughout time we have been reciting stories, sharing wisdom and telling tales of everyday life with one another.

From myths and legends told around the campfire to watching the latest boxset on TV, storytelling plays an important role in our understanding of the world around us.

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While it might be perceived as a challenge, effective storytelling in the B2B landscape can be incredibly effective when done right. For a simple way to get started telling your story, Bdaily Marketing can help. Harness content, email and display marketing options to tell your story to an audience of business interested readers via Bdaily News. And with our Black Friday week offers running until Monday 27th November, you’ll save £100 when you spend at least £250 on Bdaily Marketing services using code CYBERWEEK23 at the checkout.

Read on to discover more about the art of storytelling in the world of B2B marketing. We’ll delve into why storytelling works, how to incorporate a story into your B2B marketing and how to tell an engaging story to create a meaningful connection with new and existing clients.

Why Storytelling Works

We’ve all been told a story before. Some make us laugh, make us cry, leave us on the edge of our seats. And some simply bore us to tears. So what separates the good from the bad? Telling a story that connects with someone on a deep emotional level is a surefire way to be remembered. This emotional connection strengthens the relationship with your audience allowing you to subtly influence their behaviour.

To create an emotional connection you’ll need to speak the language of your customer. Understanding their individual pain points, needs and expectations is key to this. Moreover translating this information into tangible outcomes and improvements in their life is the way forward. To do so your content marketing must focus on the benefits of siding your products and services rather than just the features that it provides.

Some of the biggest brands in the world have been using benefit-focused storytelling to successfully sell their products. Apple’s original iPod advert exemplifies this perfectly. Whilst they could have told us it came with a 5GB hard drive, had a ten hour battery life and weighed 6.5oz they didn’t. Instead we were given the iconic ‘1,000 songs in your pocket’. The slogan created a switch in the tech industry, urging consumers to buy the emotion. It’s clear to see how putting yourself in your customers shoes can create empathy, influencing purchasing decisions and driving brand loyalty.

Incorporating a Story into your B2B Marketing

In the same way we’ve been telling stories for centuries to connect with others, when used effectively storytelling can grab the attention of new leads and drive business growth for B2B organisations. In this section we’ll take a look at how to approach storytelling when marketing a product to business buyers.

Understand your audience

As already discussed, understanding your audience is vital to telling a good story. In B2B marketing you need to decipher who it is in the business that you want to be talking to and what it is you can do to make their lives easier. Without this focus you’re simply shouting into the void. Telling the story of who your brand is and how they started is a great way to humanise your brand. However, what’s better is taking your customers’ stories and weaving them into the narrative of who you are. Looking for inspo? Take a look at customer testimonials, reviews and your social mentions to see exactly why people choose you.

Invoke emotion and focus on the human element

For B2B marketers there’s a subtlety in storytelling. By appealing to emotions rather than pushing self-promotional tactics you’re able to reach an audience without being explicit that a product or service is being sold to them.Even in a B2B context, decision-makers are influenced by emotions. Whether it’s the satisfaction of solving a problem or the excitement of achieving a goal, connecting with your audience on an emotional level can motivate them to take action.

Engage across a variety of content

From humble in person storytelling, to books, to films, the ways we tell stories has grown dramatically. Each of these methods can be translated directly to B2B marketing too. The following are just a few examples of different methods of storytelling for your business that can help you reach new audiences.

• Taking part at a panel discussion or presentation at a networking event
• Hosting a webinar
• Recording or being interviewed for an audio or video podcast
• Content marketing or guest posting on a blog

Through each of these channels you can make your audience play an active role in your story. Encouraging them to be part of the conversation through asking questions and engaging online is a great way to do this. In doing so you create a loyal community built on trust and understanding, making the B2B marketing process that much easier when they already have faith in your business.

Craft a compelling narrative

Just as all of the greatest stories of all time have a clear structure, so should the narrative you create around your brand. The following steps will help you craft your ‘hero’s journey’ from beginning to end…

Establish the hero.

This is where understanding your audience is key. You need to know what makes them tick to spur the narrative of your tale. A great way to do this is by creating audience personas. This identifies the different types of people you’re looking to target and lets you weave a narrative around their individual pain points, challenges, motivations and goals.

Introduce the problem.

Every hero has a call to adventure, a challenge to face and a problem to overcome. Now your customers won’t be facing a problem quite as spectacular as being swept away by a tornado to the magical land of Oz. However they will be facing struggles and pain points in their everyday working life that need addressing. This could be limited financial and human resources or staying ahead of industry trends and technology. When introducing a problem in business storytelling using case studies as an example can help put your audience in a relatable position. Using descriptive detail and active imagery can keep your audience hooked by allowing them to visualise themselves in the scene.

Offer a solution.

At this point your business takes centre stage. You’ve introduced the problem and now you shine a light on how your business can be the solution. Do this by highlighting the benefits of your product or service in a way that pulls at your audience’s heartstrings. By addressing your target audience’s pain points you show them how their lives can be made easier by choosing you whether that be through cost saving, increased efficiency or improved performance.

Create urgency.

You’ve outlined how your business can help overcome the hurdle in their path. Your hero needs to act now to save the day. Emphasise the importance of choosing your business as a critical solution to solving their problems. And make it clear the difference it will make to their lives.

Provide a clear call to action.

This is the final, and most critical hurdle of your storytelling. Make it easy for your audience to take the next step and be the hero of their own journey. Simple, straightforward call to action statements such as signing up for a free trial, contacting your sales team or downloading a report give valuable next steps. Even better, these should be trackable and quantifiable to allow you to reach new leads.

In Summary

Storytelling is an ancient human skill. Through connection and mutual understanding it can be effectively used to influence behaviour, particularly through marketing channels. Your customers are the lifeblood of your business and storytelling helps show you’re on the same page as them. Crafting your story means understanding the ins and outs of your audiences’ woes, worries and wishes and how your product acts as the magic wand to make their lives easier.

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This was posted in Bdaily’s Members’ News section
by

Bdaily Digital Marketing Team
.

Following a mammoth New York sales season that landed at the low end of expectations, the art-market mood is distinctly flat as a difficult year draws to a close. The heavily-underwritten auctions reflected a nervousness, later realised, that demand would be slow.

Overall, the evening sales total of $1.56bn was up 30 per cent on the disappointing May season, ArtTactic finds, something of a relief to the market given the geopolitical backdrop. But compared with last year’s equivalent sales, the numbers are down 31 per cent and are 20 per cent down on the same season in 2021.

One overriding concern, says Caroline Sayan, president and chief executive of the art advisers Cadell North America, is that “millennials don’t want to buy what their parents are selling”. She cites this season’s prime collection — 31 mostly postwar works from the estate of the Whitney Museum patron Emily Fisher Landau — which crept over their low estimate to make $351.6mn ($406.4mn with fees) at Sotheby’s.

There are, Sayan notes, several more such estates coming down the line, as part of the so-called “great wealth transfer”, a generational shift of assets. She says that these sales “have to be radically rethought” because “dumping collections on to the market is no longer the magic formula”.

One business happily buying from this season’s sales was Opera Gallery, which has added works by the likes of Andy Warhol and Pablo Picasso to its inventory. The gallery, which operates 16 spaces globally, is opening new, larger headquarters on London’s New Bond Street on November 23. Founded by the prints dealer Gilles Dyan in Singapore in 1994, the gallery was initially viewed with suspicion for its retail-focused approach to selling easy-on-the-eye art, while others in the field adopted a more rarefied position. 

Opera now brings higher-value and more recognised artists to a more open-minded market and has recently appointed Isabelle de la Bruyère, a Christie’s long-timer, as its chief executive based in London. Accessibility is still key — de la Bruyère notes that the gallery is called Opera partly because it is a word that is comfortable in most languages — while her plans include raising its game with, for example, more curated shows and the growth of its primary-market offering.

Its secondary market (resale) business remains the focus and such works greet visitors on the ground floor of the new 500 sq m gallery, including, in the window, Niki de Saint Phalle’s “L’Oiseau amoureux” (1990/92, £500,000). The first floor has a solo show by the artist-designer Ron Arad (£49,000-£210,000) while its basement has haunting works by Swiss painter Andy Denzler (£13,500-£130,000). 

The British art market, second-largest in the world last year, still “punches above its weight”, despite considerable recent challenges, but is “at risk” in an increasingly competitive field. So concluded Clare McAndrew, founder of consultancy Arts Economics, at Tuesday’s launch of her latest dedicated report for the British Art Market Federation.

This finds that, as in other market hubs, sales in the UK bounced back after Covid headwinds but that imports of art and antiques — highly correlated to sales — have not grown back as strongly as in the US post-pandemic. McAndrew noted the UK’s “extra layer of political and economic volatility” since leaving the EU in 2020.

Her report demonstrates the economic impact of the art trade — estimated to contribute nearly £1.6bn to the UK economy in taxes — and its ancillary expenditure in industries including insurance, hospitality and IT. The significance of this outlay outside the UK capital is also broken down for the first time. Of the 3,855 art and antiques dealers identified (whose number have been growing since 2020), 34 per cent are based in London, while of the 3,000-plus auction houses, London accounts for just 12 per cent.

Speaking at the launch, arts minister Lord Stephen Parkinson highlighted the industry’s role in the “visitor economy” through museum shows and events such as the Frieze fairs. He acknowledged that “the government must play its part” and promised an update on a review of the UK’s Temporary Admissions system — which allows duty relief on imports — in the new year.

Sotheby’s in-house scientific research unit has been unmanned since May when James Martin, around whom the department was founded in 2016, left the auction house. Sotheby’s brought in Martin and his previous company, Orion Analytical, after it found a painting that the auction house had sold privately as by Frans Hals for £8.4mn was a modern forgery.

Sotheby’s did not comment on the circumstances of Martin’s departure in response to FT questions but said that the company “remains committed” to the department. It added that “having invested in the best state of the art equipment available”, Sotheby’s will “continue to analyse property in its own laboratories and is moving to an arrangement that is best suited to the company’s business needs”.

According to LinkedIn, Martin is now working on a conservation science project aimed at cultural heritage institutions, due to launch next year. He did not respond to requests for comment.

Art Basel has launched a platform for selected works from its Miami Beach fair that require buyers to donate a minimum 10 per cent of the cost to charity. Called Access and based on a blockchain to record ownership, it goes live on a dedicated website from Monday and will run until December 10 with about a dozen works. These include those by artists based in Miami, such as Hernan Bas (Fredric Snitzer gallery) and Mark Handforth (Luhring Augustine). The Access works will be at the Art Basel Miami Beach fair, identified with QR codes and priced in the $25,000-$285,000 range, says Noah Horowitz, chief executive of Art Basel.

The donation pledge would go to one of two charities, as preferred by the buyer, either The Miami Foundation or the International Committee of the Red Cross; Art Basel has split an initial donation of $25,000 between both. Access may get rolled out to Art Basel’s other fairs, Horowitz says.

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A Chester artist and illustrator has recreated her Rows Christmas Window Trail artwork in miniature at the popular Chester in Lego exhibition at Chester Market. Nikki Pinder has been busy producing a range of eye-catching window art at a number of shops on the Rows in the city centre.

Her colourful festive designs adorn the windows of 10 businesses on the Rows as part of a new Christmas trail, funded through the Heritage Action Zone. Now Nikki has recreated some of her designs in miniature on the tiny windows of Lego versions of some of the Chester shops featured.

These tiny Chester shops can be found at the Chester in Lego display which is housed within the new market. Nikki has decorated a number of the other Chester in Lego buildings, resulting in a miniature windows trail which can be done from within the market.

READ: Popular Chester in Lego display moves to new home at city’s market The much-loved display created by Chester legend S**tChester is now on show in the heart of the bustling New Chester Market

READ: Meet the people who feel ‘privileged’ to live and work on Chester’s Rows Chester’s unique Medieval covered walkways are a huge draw for tourists coming to the city from across the globe

And visitors coming to the market to see this Chester in Lego display are able to donate to a good cause at the same time. A tap and pay card terminal located next to the display collects donations which are split between three charities working with people who are homeless – Soul Kitchen, SHARE and Chester Aid to the Homeless.

The Chester in Lego exhibition is a labour of love for Chester blogger S**tChester, who has reproduced a range of iconic Chester buildings in the display, along with a whole host of familiar faces in the city such as town crier David Mitchell. The display includes Chester landmarks the Eastgate Clock and the walls, along with newer additions to the city such as Storyhouse.

Commenting on Nikki’s work, Tony Chester from S**tChester said: “It was great to collaborate with Nikki on this project. I’m really impressed with the detail on the art she’s produced at such a small scale and all the designs add extra interest to the models in the market.

“I’m hoping people will come and visit and follow the trail in the same way that people are following the window trail on the rows. Remember that visitors to the Lego display can make a donation to help end homelessness in Chester via a card payment terminal.”

Tony has even included a Lego version of Nikki Pinder next to one of her designs.

Commenting on the project and its expansion into the world of Chester in Lego, Jen McAndrew, who is managing the project on behalf of Marketing Cheshire and Heritage Action Zone, said: “I absolutely love the indie community in Chester. We’re an ever-growing network of artists, marketing experts and event organisers (to name just a few skills) who are seriously contributing to the beautiful tapestry of activities we get to enjoy in our city.

“We’re all about supporting each other and doing our best for the city. We’re always thinking of ways to do things differently and make the city we love even better. I feel privileged to work on projects like this.”

Nikki told CheshireLive she was thrilled to be involved in creating artwork both for the businesses on the Rows and the miniature Chester shops at Chester in Lego.

She said: “Jen and S**tChester and I met up in the market and Tony was talking about the Lego and I think we all just said why don’t we do a miniature trail. Tony took the windows out and I was able to work on them between projects as I travel around the country.

“There are three from the actual Rows trail and some new ones. It’s really sweet. I love how the Chester in Lego display has grown over the years.

“It’s great that the Chester in Lego display is raising money for charity too.”

The businesses taking part in the Rows Christmas Window Trail are the ArtHouse Café, Chester Health Store, Chester Model Centre, Pars Kahve, Julie Colclough Gallery, Flower Cup, Little Niki’s Tearoom, Pictura, Nichols & Co and Brow HQ.

As well as the Rows Christmas window trail, Nikki has created two bonus windows at Rainbow Tearooms by Chester Pride and Death by Tacos.

Visitors to Chester can pick up a Chester Rows trail sheet from the Visitor Information Centre on Town Hall Square. Those who complete the trail and find the hidden items are in with a chance of winning a £50 Chester Gift Card.

Anyone taking part and posting on social media is encouraged to use the hashtag #ChesterRowsTrail.

Nikki is also working on a fundraising project for the same three homeless charities where she will be located at different Chester businesses in December, offering to draw people’s pet dogs in return for a donation to charity.

And Jen McAndrew said a further Rows initiative happening over the festive season would be pop-up choirs, which was a big success last year. Different choirs will be performing on the Rows every weekend in the lead up to Christmas, beginning on Saturday (November 25).

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Chandigarh: UT adviser Nitin Yadav on Wednesday gave the go ahead for the inauguration of the state-of-the-art bulk material market in Sector 56. The market will have 191 plots and 48 booths spread over 45 acre. The development of the bulk market will help shift the marble market.
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