Elvis Ugo is a professional photographer and videographer who uses his camera to create memories in his community. In this interview by KINGSLEY ALUMONA, he speaks about his work and the impact he is making with it.

Did you study photography and when did you start your photography/videography career?

No. I studied Economics at the University of Port Harcourt. I started when I was in junior secondary school. My cousin, who was a photographer, introduced me to it. One day, he asked me to accompany him to a beach party to assist him to write the names of his customers and to collect money too while he focused on taking the pictures.

Unfortunately, my parents didn’t like the idea because I was too young to be exposed to such an environment. I had to plead with my parents to allow me to go; luckily, they agreed. I followed my cousin and did the job well. That was how I started serving him. I was his errand boy for four years. He taught me most of the things in photography.

How would you describe the socio-economic benefits of photography/videography in your town in Yenagoa, Bayelsa State?

The benefits are many, but I’ll mention a few. Photography, in Bayelsa and in other places, helps to build the confidence and self-esteem of people, especially females, as we bring out the beauty in them through high-quality, professional photos.

We help to keep memories alive through photography. We’ve helped to reconcile broken relationships through birthday shoots, and also helped to increase sales for businesses through ‘product photography.’

Photography has given most of our youths a sense of direction as they embrace the art, thereby impactingthe crime rate. With photography, most of us have been able to put a roof over our heads, put food on our tables, pay our bills without stress, and even get married.

Personally, photography has increased my contacts and connections with the high and mighty.

Would you consider yourself paparazzi?

I used to be a paparazzi photographer, but not anymore. I now run a corporate photography company called Studio10 Photography.

Do you have clients in politics and entertainment?

There is no sector, especially in Bayelsa, where you will not find my clients. In the political sector, I’ve worked for the likes of former President Goodluck Jonathan and his wife; Hon. Waripamowei Dudafa; Hon. Gesiye Isowo, among others. I’ve worked for my governor, Senator Douye Diri. In fact, I’ve worked for almost all the governor’s top officials in Bayelsa.

Outside Baylesa, I’ve worked for the former governor of Delta State, Dr Emmanuel Oduaghan. I’ve also worked for senators, House of Representatives members, and business executives too many to mention.

Which social events attract the most customers to you?

Weddings, political events, family or official portraits, and birthday shoots. The events vary, and clients differ. It depends on who’s bringing the jobs. We’ve our standard pricing, but we’re flexible to meet every client at their level. Also, prices vary depending on what the clients want, but we offer the best affordable price with high quality. However, political and wedding events cost more than birthday projects and the rest.

These days, most people use their phones to snap/take photographs and some even edit the photos with them. What do you do differently that still attracts customers to your business?

That’s very true. But no matter the level of phone you buy, it can’t be compared to what we produce. We’re professionals in this industry, so we give a professional touch. Good photography requires a lot of skills and creativity − having a good phone or camera is one thing, and knowing how and what to do with it is another thing.

With innovations, advances in technology and selfie photography, do you think the future is bright for people doing professional photography? 

The future is brighter than ever. Selfies, phone cameras, and all that are tools for more awareness about my job and not a threat. It becomes a threat when you don’t think out of the box. Training and retraining myself and the staff is key. The business of photography goes beyond just knowing how to snap. It entails managerial skills, social skills, networking, and much more.

What are the major challenges you face as a photographer/videographer?

Finance! I have a lot of ideas to promote this industry, but it all boils down to funds. Photography gadgets are very expensive. Awareness/mindset of some clients and up-and-coming photographers − in fact, most of them approach the business with an I-don’t-care attitude.

Another challenge is staff retainership. Most young people don’t believe in serving anyone for a long term anymore. I served my cousin and another master for five years. Finally, getting our staff to understand customer service and relationships is quite difficult. Photography thrives and survives heavily on customer engagement and satisfaction.

Tell us the nature of your studio’s partnership with People’s FM, Yenagoa.

My partnership with the radio station is a win-win thing for both of us. It’s one of the best things that have happened to my brand. Every business owner needs Peoples’ FM under the management of its current General Manager, Mrs Chichi Umeseaka. The partnership has increased patronage in my business through airing commercials for my brand. Now, it’s going way beyond just playing jingles. I’m having more contacts, business opportunities, and lots more.

READ ALSO FROM NIGERIAN TRIBUNE 

Utah’s unique landscape often is the focus of photographers across the state, and one is shown here capturing an image from Zion Canyon Overlook, Oct. 3, 2021 | Photo by Vin Cappiello, St. George News

FEATURE — Hawaii, with 1,759 photography businesses, has the highest number of photographers in the country when analyzed per capita. With more than 123 visual artists per 100,000 residents, one of America’s smallest states has more than enough land and sea vistas to inspire a prominence of photographers.

Montana, Colorado, Utah, Wyoming, Vermont, Oregon, South Dakota, Idaho and Maine comprise the rest of America’s photography capitals.

These states also have depth in the photography field and a plethora of stunning wide-open spaces.These top 10 photography states also have more than half of America’s National Parks.

What is driving so many photography businesses in these states? Five professional photographers weigh in, from fourth to first.

Utah’s untouched beauty captured

Utah, with the Mighty 5 group of national parks, has the fourth-highest number of photographers, with 96.25 professionals per 100,000 residents. Mike Shubic, a travel writer and photographer for over a decade, believes it is one of the most scenic states in the country with an incredible diversity of landscapes.

“Arches National Park is known for its more than 2,000 natural sandstone arches, making it one of the most popular places for photography in Utah,” Shubic said. “The park offers several viewpoints and hiking trails that provide great opportunities for photography, including Delicate Arch, Landscape Arch and Double Arch. In addition, the park offers the famous viewpoint at sunset, the Park Avenue Viewpoint, a great spot to take photos of the setting sun.”

Captivating Colorado

The analysis revealed that Colorado has the third-highest number of photographers, with 5,961. Colorado is also home to four of America’s National Parks — Rocky Mountain, Mesa Verde, Great Sand Dunes and Black Canyon of the Gunnison, as well as some of the world’s most jaw-dropping and diverse scenery.

“I didn’t move to Colorado to become a photographer, but moving here inspired me to choose photography as a profession,” said Elopement photographer Sean Oblizalo. “I am very fortunate to have Colorado as my photography playground with its jagged peaks, turquoise lakes, aspen trees, and wildflowers. It’s the perfect place for a photographer to call home; It’s probably the most photogenic state in the U.S.”

Added John Berry, staff photographer of Estes Park, Colorado, and Estes Park resident.”I firmly believe that it’s highly difficult to take a bad photo in Estes Park. It’s a valley surrounded by mountains. Living in Estes full-time is a true blessing. I feel like I’m always discovering amazing new places to explore.”

Montana’s mountains and more

Montana has the second-highest number of photographers in the country per capita, with a total of 1,172 total photography businesses statewide.

“I like to say that it’s easy being a photographer here; you just point your camera at Montana and press the shutter,” said Eric Heidle, photographer and communications director for the Montana Arts Council.

“Montana’s beauty comes in many shades, from its spectacular mountains to its stark, austere prairies, to dramatic river canyons and dense but forbidding forests.”

“I like photographing Montanans as much as I do Montana,” he said. “Last week I spent a few hours taking pictures of a deeply gifted blacksmith turning a bar of steel into a work of art, moonlighting as a humble fire poker.

“I’ve had the chance to take portraits of a saddle maker who’s a working cowboy, a luthier building stunning guitars at his shop in a Montana ghost town, and the owners of a grand piano that came up the Missouri (river) on a steamboat the same year Custer lost the battle at the Little Bighorn.”

Honing in on Hawaii’s beauty

Do stunning images of incomparable beauty on the grandest scale come to mind when thinking of Hawaii? With its unique landscapes across volcanic mountain terrain, lush rainforests, colorful Hawaiian flowers, snow-covered peaks, and world-renowned beaches, it is not a surprise that The Aloha state is a never-ending inspiration for visual artists.

One such artist is Zak Noyle. Born and raised in Hawaii, he has traveled the world capturing the best waves and best surfers, but Hawaii is still his favorite place to photograph.

“Being an ocean photographer, Hawaii is the most ideal location in the world to live and shoot! It would be easy for many to overlook a sunset in Hawaii or a beautiful tree or clouds. Still, I am constantly stopping and admiring the amazing beauty surrounding me in Hawaii,” Noyle said. “I’m fortunate to have my work displayed in real life size covering the walls of the Outrigger Waikiki Beachcomber Hotel so guests can feel immersed under our waters.”

Hawaii visitors can drop by Noyle’s favorite photography spots and take their pictures to remember their vacation. His top places on his home island are Queens Beach in Waikiki, Sandy Beach at sunrise and The Pipeline on the North Shore of Oahu, where he first fell in love with surfing photography.

Do photographers develop more photographers in these states?

According to U.S. Census Bureau data, there are 38,420 professional photographers in America, and various elements can attract them to live and work in certain places. For example, some states can offer more job opportunities, subject matter and customers to those looking to make a living as photographers.

Those factors can help explain why Hawaii tops the list and Mississippi, the poorest state in America, has the lowest number of photographers compared to its population.

Flytographer, a company that connects vacationers to local photographers in destinations worldwide, reports that their biggest market is the Aloha state. With over 10 million annual tourists, many families, newlyweds or those getting married hire a photographer to capture their trip to Hawaii.

“We professional photographers aren’t innocent bystanders, either,” Heidle said. “We’ve been capturing and sharing for decades, so we can’t pretend to be surprised when more folks want to share a wonderful place, including more photographers.”

Written by MONICA FISH, Wealth of Geeks, via The Associated Press

Copyright 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Delta Photo Club (DPC) is pleased present “An Introduction to the Art of Street Photography”, a workshop by acclaimed photographer and long-time DPC member Francois Cleroux on Wednesday, May 3 on Zoom starting at 7:30 p.m.

In this two-hour class, Cleroux will present a quick history of street photography, discuss what street photography is and isn’t as well as why it’s important for you to understand what street photography is for you. He will further cover being comfortable photographing people, gear and settings, as well as the compositional and artistic elements that make for great street photography.

Cleroux has been doing photography since the eighth grade. His images have been published in magazines in Europe, India, North America, and on the cover of Popular Photography magazine and Photo magazine. He has exhibited works in Canada, the USA, and India and has taught in Europe and the USA.

He loves creating images from very simple minimalist works to very large complex installations. Although most of his artistic projects are personal and not shared, he has created “tabulaRASA”, a photographic artists’ collective, which is helps other artists create, cultivate, and refine their works and projects. Francois has started a Photographic Artists Mentorship Program.

In recent years he has pursued his passion for street photography. He established www.StreetsIHaveWalked.com to promote street photography in the Vancouver area and offers a free self-paced street photography class.

For DPC Club members in good standing, this session will be followed with outings guided by Cleroux. Additionally, there will be a “Show and Tell” session to discuss images submitted by the members from the outings.

The link for Zoom will be sent out in the afternoon of May 3.

To attend: become a member of the DPC by filling out the membership form at: http://deltaphotoclub.com/member-sign-up-form, attend the Zoom session as a guest by sending an email transfer of $10 to treasurer@deltaphotoclub.com by noon, Wednesday, May 3. Please include your name, email address, and Club affiliation with the transfer.

An enthusiastic photographer from the Sault is receiving national attention after three of her images were selected for a prestigious exhibition that celebrates the best of Canadian professional photography.

Violet Aubertin submitted a trio of her diverse and unique photographs to the Professional Photographers of Canada (PPOC) National Image Competition – all of which were accepted in Canmore, Alta. last Saturday.

For Aubertin, the path to achieving this recognition has been a long-time coming as her passion for taking photos stems all the way back to her childhood.

“I have been into photography almost my entire life,” she says. “I started at a very young age and took what ever courses I could along the way. I also shot film for quite a few years.”

“I’m outdoors as much as I can be. Just finding the beauty in things that people don’t see or stop long enough to see. I have been tied up for the most part in the last year due to family commitments, but I persist with making sure I’m taking the time to progress myself along the way.”

After retiring from her career as a medical booking clerk in 2018, Aubertin planned to pursue her long love of photography even further.

“I really started picking it back up,” she says. “I used photography more or less as a stress reliever.”

In 2019, Aubertin became a member of PPOC – a nationwide group of serious and creative artists dedicated to the craft of professional imaging.

For members to compete at the national level, they must first become accredited. 

Once accredited, a body of their work in a specific category is put before a Board of Examiners and must be considered a level above the general level of membership and be executed with professionalism.

Aubertin’s first accreditation came in April 2020 in Ornithology/Bird Photography.

She has since earned other accreditations including Art/Photo Décor, Pictorial/Scenic, Animal & Wildlife, Night Photography, and Nature.

Coming off a successful 2022 PPOC National Image Competition where she earned merits for four photos and was nominated for Photographic Artist of the Year, Aubertin entered three more images into last week’s competition in Alberta:

• “Rainbow Color Explosion” received a Merit in the Experimental/Unclassified class and was a Best in Class finalist
• “Single But Never Alone” received an Accepted in the Pictorial/Floral class
• “Brick & Mortar – A Fresh New Start” received an Accepted in the Fine Art class

Aubertin’s submissions were examined by a judging panel of photography masters who determined each photo met the expectations of the category they were submitted in, with “Rainbow Color Explosion” additionally earning a Merit and a Best in Class nod.

“You have to match the skill levels of masters and photographers of all levels,” she says.

The local photographer says she’s incredibly thankful for the recognition again this year and owes some of her success to working with a group of amazing people along the way.

“It gives me a feeling of satisfaction,” she says. “PPOC is a tight-knit, close community. Everyone is working together and not against. No matter how busy of a life they have, they’re all willing and pitching in. Where one can’t complete a task, another will step in and do so. It’s an amazing community.”

While she notes that the photography community is close, Aubertin fears that it is becoming a dwindling art with fewer opportunities for people to enter the industry.

“There’s a lot of photography clubs that are disappearing across the continent,” she says. “Sault College had its photography club that didn’t last too long. It was cut back, and I thought that was a shame. Photography is an art, but it’s also a non-regulated profession, which in some ways has been detrimental.”

But Aubertin doesn’t want that to deter people from discovering the benefits and adventures of photography.

“Your most valuable asset is yourself,” she says. “Spend your money wisely; spend it on you and your education. Learn the techniques. You can have the best camera and gear possible but have no idea what you’re doing. Know your value. You have to be able to recoup what you’ve put into it.”

Aubertin’s trio of diverse photographs will be displayed on the PPOC website and included in a hardcover book along with other renowned submissions from 2023.

She’s also hoping to have a local information session for PPOC down the road for residents interested in learning more about the group.

Preparations are currently underway for Aubertin’s submissions to her 2023 Eastern Canada Regional Image Competition.

“I’m looking forward to submitting more photos each year, and I’m hoping to get the quality of my images up into the excellence and beyond,” she says.

Talking about camera gear and upgrading has always been a polarizing topic anywhere. We all love our cameras but differing opinions often lead to long discussions. But when is it really acceptable to upgrade?

Different photographers would give varied reasons why they would urge or discourage someone from upgrading their gear. It’s often a never-ending debate on whether a person should invest in new skills to acquire by spending on something that would help them learn whether it be a paid tutorial, a workshop, or some form of unique shooting experience, or alternatively, spend the money on new cameras, lenses, or other accessories whether they already need it or they’re “growing into” the level of it. Let’s state the obvious first. Why does one get the urge to buy new gear?

Why Upgrade?

There are countless reasons as to why a photographer would be interested in looking at new gear. The first one is obvious but not commonly said and that is because all cameras are imperfect. There is no such thing as a perfect camera which is why in all the years that all the camera brands have existed, they never stopped developing new gear. One way or another, no matter how much you have spent on your current camera setup, you’d be able to name a few things you would like improved on it. Not necessarily meaning that you aren’t happy or contented with it, but there would probably be features, new or old, that you wish it had.

There are also instances of course wherein there is an actual need to upgrade. As a photographer, you yourself have probably said the line “the best camera around is the one that’s in your hands” or some other variation of that saying. However, most professionals would agree that even a skilled and experienced photographer would benefit from an upgrade because even though they can take nice photos with any camera, there are newer or better cameras that make it easier to do or those that minimize the margin of error. An experienced and skilled photographer can take good photos with a cheap camera, that’s true. But more importantly, a skilled photographer with an efficient camera would be able to do it with ease and peace of mind in high-pressure situations. The need to upgrade arises from situations wherein the photographer would feel limited either in terms of range, image quality, or efficiency in the creative process.

Is Upgrading A Must?

If you’re a professional or a serious hobbyist who has felt a certain need to upgrade because of how your current gear limits or hinders you then you don’t need anyone else’s opinion on whether you should. It is however interesting that whenever articles or content about new cameras or lenses come out, whether on this site, on YouTube, or on social media platforms, there would be people reacting as if they are being forced to upgrade into whatever new piece of gear they are talking about. The truth is new gear will always emerge and if you have the older version it doesn’t mean that you automatically need to get the newer one. It’s also important to remember that if a particular camera model fits you well, there is a possibility that the manufacturer would not go in the same direction that you might have wanted it to go for the next version. Again, there is no such thing as a perfect camera, and finding the right gear for you most likely means finding one that is most compatible with the requirements of your own creative process.

Gear Versus Skills

We must realize that purchasing new gear and acquiring new skills don’t have to be an “either-or” situation. Getting better at a particular skill or even becoming more creative is totally independent of whatever equipment you are using. At the same time, purchasing new equipment does not come with added skills either. We have to let go of the notion that better gear is only for “masters” or even skilled users. Buying a camera does not require any special license to operate in the same way that a million-dollar luxury car requires the same old driver’s license as driving your uncle’s old Toyota. One rarely affects the other and when they do, a lot more factors come in.

What if we start seeing learning new skills as a never-ending process? You can sit down and browse the images of your favorite photographers on Instagram and automatically pick up a couple of new approaches if you open yourself up to inspiration. Learning does not always require spending money and in reality, opening yourself up to more shooting experiences ultimately leads to the best chances of learning.

On the other hand, if you had the money, you can go down to your nearest car dealership and purchase the fastest and most expensive car and drive it around waking up everyone in your neighborhood. The same thing goes for even the nicest cameras in the market. For as long as you can afford it, as long as it doesn’t hurt the well-being of your family or other people who depend on you, as long as you are not breaking any law, you are entitled to upgrading to whatever kind of camera you want. Some people might criticize you for owning an expensive camera with barely any output but at the end of the day, that’s just envy kicking in. Yes, a prudent friend (or writer) still would encourage you to maximize the capabilities of that camera but even if you end up putting it in a glass case on display forever, that’s your money, your camera, and your choice – no one else’s. Whether you shoot professionally for the biggest and most demanding clients or you earn a lot of money from a job unrelated to photography, you deserve it if you want it as long as you are not putting your finances in jeopardy.

When Upgrading Is Crucial

As much as we’d like to keep saying the above-mentioned line, there are in actuality instances when upgrading can be crucial. For anyone who shoots things or events with a very short time frame or basically things that you can’t come back and redo, it is crucial when less capable gear puts your workflow at risk.

For example, sports and action photographers can technically shoot with slower cameras but there is simply more assurance that they will get the perfect split-second moments if they capture more frames per second. There are also instances when, even if an older camera can technically do the job, commercial clients or publications require certain specifications or even specific camera systems for the photographers that they hire or work with. And while one can spend time arguing that other cameras can perform just as well, there are instances wherein the preference of the clients are non-negotiable.

No matter how much we talk about new features on new pieces of gear, no matter how much these new innovations can make things easier for us as photographers, the choice of whether to upgrade is ultimately yours and no one else’s. For personal use, your choice of gear has absolutely no implications on other people even if you’re a beginner who wants to start learning photography with the newest flagship model from the best camera brand around. For professionals, our desire to have a smoother and more foolproof creative process, our preference over significantly better quality images, and the possibility of more work opportunities are what mainly drives the decision-making. Gear upgrades and improved skills are independent of each other but can make each other more possible down the line depending on how amenable we are to both of them.

The National Portrait Gallery, London, reopens in June following a three-year closure for the “largest redevelopment” in its 127-year history. Its opening exhibition, Yevonde: Life and Colour, will be the most comprehensive to date on British photographer, Yevonde Middleton (1893-1975).

Signing her work simply, Yevonde (though she also worked under “Madame Yevonde”), she was a celebrated portraitist, innovative colorist, and advocate for women in the profession. In short, she was a pioneer. Yet Yevonde is not widely known outside photography circles.

In 1921, she became the first woman to lecture at the Professional Photographers’ Association. In the 1930s – against a tide of resistance – she championed the use of color photography and was the first person in Britain to exhibit color portraits.

Over a 60-year career, Yevonde photographed the rich and famous. Around 10,000 sitters passed through her studios. She also ran a successful commercial photography business until the year before her death, shortly before her 83rd birthday.

From her teens, Yevonde was an advocate of women’s suffrage and was active in the Women’s Social and Political Union, the militant wing of the suffrage movement, from 1909.

However, a personal disinclination for suffragette lawbreaking (and the prison sentence that would likely follow) led her to champion women’s emancipation via a different route.

In her autobiography, In camera (1940), she remembers thinking at age 17: “I must earn my own living … To be independent was the greatest thing in life”.

It was an advertisement in suffrage newspaper Votes for Women, that gave Yevonde the idea that photography could offer economic independence.

Yevonde’s only formal training was an apprenticeship to Charlotte (Lallie) Charles (1911-13). Despite not finishing, and taking only one photograph throughout, it gave her the fundamentals to start a photographic business.

In 1914, having just turned 21 – and with some funding from her family – she opened her first studio.

Color Photography and Innovation

Yevonde’s decision to set out on her own coincided with the decline of Lallie Charles’ studio. This reflected a widespread malaise in photographic portraiture, which was at that time stylistically confined to long-established conventions of black and white.

She explained that clients were: “Getting tired of the pale soft … prints, tired of the artificial roses, of the Empire furniture … They grumbled at the lack of variety in the poses.”

Seeing an opportunity to try something different, she developed a more dynamic approach and style, establishing a moderately successful business despite the disruption of the first world war and a stint as a land worker.

But it was with the advent of Vivex – a technically demanding process for coloring photographs – around 1930, that Yevonde’s breakthrough came, despite strong resistance to color photography from within the profession and potential clients.

“I started experimenting madly”, she remembered in her autobiography, “oblivious of the fact that people did not want such things.”

She believed that photographers had become:

So engrossed in the beauty of light and shade and in their deep velvety blacks and sparkling whites that they will tell you quite seriously that the color photograph is unnecessary and unnatural.

At the same time, Yevonde was excited to discover that a few studios were beginning to explore the new process, despite feeling that their preoccupation with achieving naturalistic color rendered everything “astonishingly unattractive”.

She declared that her priority was to use color differently, to “produce a striking and original picture”.

Yevonde’s Goddesses Series

Yevonde’s most famous project – the Goddesses Series of 1935 – was inspired by a charity ball. Soon after she photographed several society women in the guise of a mythological goddess. Each woman was furnished with props derived from Yevonde’s, sometimes whimsical, interpretation of their attributes.

For me, the series reveals both the extent and the limits of her pioneering spirit.

Despite her attempts to renegotiate the conventions of her time, Yevonde – ever the expedient businesswoman – was mindful of her client’s wishes, the majority of whom were female. As a result, many of her subjects align with the prevailing expectations of beauty and behavior: looking sultry but with a submissive air, gazing wistfully out of the frame.

But in other examples, the women she photographed appeared liberated from the shackles of expectations for their sex. There’s daring composition and movement in the representation of Ariel and the confrontational gaze of Medusa.

In other work, an audacious use of saturated primary color is highly effective, as in the portrait of actress Vivien Leigh.

In her photograph of actress Joan Maude, a vibrant palette of reds is brought together in a single image. This shows an industrious photographer thrilled with the possibilities offered by the new color technology.

Sadly, with the outbreak of the second world war, Vivex ceased trading and Yevonde was obliged to return to black and white.

Throughout her career, Yevonde sought to promote and motivate other women photographers, encouraging them to “come out and meet one another” and to “join the association” of photographers.

“We must see one another’s work and criticize, and, more important still, receive criticism,” she wrote in her autobiography, “or we shall never improve”.

Most previous exhibitions have favored Yevonde’s Goddesses Series. The planned show at the reopened Portrait Gallery, however, will broaden the scope considerably and include some newly discovered works.

As much as I love Yevonde’s use of color, I am looking forward to seeing her later portraits in black and white and her practice of bringing elements of surrealism into her portraiture and other commercial work.

Yevonde: Life and Colour will be at the National Portrait Gallery, 22 June to 15 October 2023.

About the author: Darcy White is Senior Lecturer in Visual Culture at Sheffield Hallam University. The opinions expressed in this article are solely those of the author. This article was originally published at The Conversation and is being republished under a Creative Commons license.

By now you’ve probably come across at least one news story about the rumored periscope zoom camera that Apple’s (supposedly) getting ready for the new iPhone. After debuting on Android in 2019 via the Huawei P30 Pro, the modern version of a periscope zoom lens is now expected to finally make it to the iPhone 15 Pro Max, and possibly the smaller iPhone 15 Pro too.While we don’t know exactly how much more capable than the 3x zoom lens on the iPhone 14 Pro the new periscope shooter will be, there seems to be a surprising or even “shocking” (by Apple standards) development related to the primary, more important camera on iPhone 15 Pro Max (and iPhone 15 Pro, we’d hope).

Believe it or not (and I certainly find it hard to believe), reputable tipster Ice Universe is now telling us that iPhone 15 Pro Max will use a sensor with “specifications… close to 1-inch – that’s for sure!”. Ice is a smartphone camera fanatic who does his research, which might give this surprising leak of information some added credibility.

Still, there are a few unturned stones around the iPhone 15 Pro Max’s “close to 1-inch” camera, which I can (at least) try to shuffle around if not turn. Apparently, we’re talking about an unreleased Sony sensor that was once supposed to bless Sony’s own Xperia Pro-II – a phone that was never released.

And apparently, this sensor is about 2x more expensive than the 50MP IMX989 in the Xiaomi 13 Ultra, which is a “full” 1-inch type sensor. And apparently (as per an older report) Apple might finally address some of the biggest problems with the iPhone’s questionable image processing.

And apparently I’ll try to make sense of all the random information to give you an idea of what might be coming to iPhone 15 Pro Max or/and iPhone 16 Ultra. If the rumors are true.

Close to 1-inch primary camera (possibly) coming to iPhone 15 Pro Max: Apple finally willing to fight Android on a hardware level?