College of Dupage hosted the 24th annual Easterseals Photography Exhibition on Saturday, Sept. 16 in the Student Services Center atrium. The exhibition was a collaboration between Easterseals Dupage & Fox Valley, a local nonprofit that helps support disabled children and their families, and the College of Dupage’s photography students and alumni.

The photographs showcase children who receive services at Easterseals Dupage & Fox Valley. The photographers involved in the exhibition were Oleksandra Solonenko, Chris Howes, Missy Gallagher, Rebecca Morrison, Thomas Haslett, Ricardo Gallegos, Kristan Wozniak, Marita Blanken, Molly Gardner, Rich Howe, Karlynn Rich, Adriana Carbonara, Juan Rhodes, Barbara Overland, Devon’s Barnes, Jason Coury, Mary Paulius and Jack Kreger. 

For more information about Easterseal, check out their website.

ISOCELL’s ultra-high resolution 200MP sensors and remosaic technology are bridging the divide between wide and telephoto smartphone cameras

The camera is usually the main reference point for judging smartphones for two reasons: first, it is the feature most often used in everyday life, and second, assessing its performance is possible for even the untrained human eye. Smartphone cameras have improved rapidly over the last decade, but there are still obvious limitations due to the compact form factor. Each year, smartphone users expect their new devices to have better cameras in a thinner, lighter body. At the same time, more and more tech voices are commenting on the size of the camera bump and the overall thickness and weight of the device.

One of the leading solutions to this challenge is the telephoto camera, which has resulted in gradual improvements in telephoto sensor technology by the industry. With several major smartphone makers announcing the inclusion of enhanced telephoto cameras in their flagship devices, the telephoto camera is now being seen as the second main camera instead of just an extra or secondary camera. Looking to the future, the telephoto camera has emerged as a key factor driving the improvement of smartphone camera specifications.

Why Telephoto Cameras Are the Next Big Thing

Portrait photography is one of the areas in which telephoto-camera features truly shine. To shoot distant stills, many smartphone users use the high magnification mode on their telephoto camera. When it comes to portraits, however, they tend to take shots using wide mode. The issue is that the field of view distorts close objects, making it challenging to capture the subject accurately.

▲ (From left) Wide (1x) Camera, Telephoto (3x) Camera: Distortion comparison between wide and telephoto cameras

In the photo on the left above, the distortion of the subject has occurred due to taking a close-up shot with the main, wide camera, which has a focal length of 24mm and a field of view of about 84°. This distortion arises due to the wide camera’s short shooting distance for a close-up shot. Since the human face’s 3D shape is projected onto the 2D image sensor, the center of the face is extended compared to the face’s peripheral because of the relative distance from camera. This is called “extension distortion.” Shorter shooting distances increase the relative distance difference of facial 3D shapes, so the shorter the shooting distance, the greater the extension distortion. This explains why the wide camera is suitable for taking pictures of people against a landscape background (like at a tourist spot), but not for images in which people are the main subjects. On the other hand, a telephoto camera with a focal length of 85mm and a field of view of 29° is much less distorted at the most common magnification of 3-3.5x, making it more suitable for portrait photography.

Another reason telephoto cameras excel at portrait photography is the out-of-focus effect produced by the focal length. When all other variables are equal, the longer the focal length, the shallower the depth of field. In other words, the background around the subject will be blurred and out of focus, resulting in a photo that is more focused on the subject. So, while a wide camera is great for capturing both people and backgrounds in a tourist spot, a telephoto camera is much better for scenes that focus on the people themselves.

The Limitations of Telephoto Cameras Until Now

Currently, telephoto cameras are most often used in high-end smartphones. The optical format of image sensors for wide cameras in this segment ranges from 1/1.4″ to 1″, with image quality matching their size and features, such as high dynamic range (HDR) and high-speed shooting. In comparison, the optical format of telephoto image sensors is relatively small, ranging from 1/2.7″ to 1/2″ (besides a few exceptions). From a user perspective, such difference in specification means that telephoto cameras offer different image quality, color and HDR experiences than wide cameras. Telephoto cameras are often used for tracking subjects from a distance, such as in stadiums or concert halls, and users might find it difficult to capture photos and videos at the level of quality they want.

Comparison of Wide and Telephoto Sensors

• Both ISOCELL HP2 and ISOCELL HP3 are used in wide cameras.
• ISOCELL Product A and B are used in telephoto cameras.

Closing the gap between wide and telephoto cameras has become a key challenge for the smartphone industry, with the need for telephoto sensors to eventually reach the same level as wide sensors’ specifications and functions. Fortunately, as wide-angle sensor modules have become progressively larger and higher, the space for telephoto image sensor modules has grown correspondingly. Upgrading the size and capabilities of the telephoto image sensor not only allows users to maintain shooting scenarios close to those of wide sensors, but also has the added benefit of providing better out-focusing for portrait photography. This is because, for the same field of view, a larger image sensor will have a longer focal length, resulting in a shallower depth of field than a smaller telephoto sensor.

Ultra-High Resolution Sensors: Leading the ‘Second Main Camera’ Trend

ISOCELL’s ultra-high resolution image sensors are the appropriate solution for this trend of better telephoto cameras, allowing them to truly be seen as the second main camera. Unsurprisingly, the biggest strength of ultra-high resolution image sensors is their resolution, which has been proven by their successful implementation in various smartphones. They have also shown particular value in smartphones at a price point where adopting a separate telephoto camera is difficult or impossible. The images below show how a single 200MP sensor can fulfill both the telephoto and wide roles, with its 4x in-sensor zoom showing image quality comparable to that of a conventional telephoto sensor.

▲ Images captured by a 200MP image sensor with in-sensor zoom range of 1x to 4x

▲ Image quality comparison of conventional telephoto module and 200MP sensor with 4x in-sensor zoom

ISOCELL’s 200MP sensors offer 2x and 4x in-sensor zoom capability with no loss of resolution, thanks to the superior remosaic algorithm. The 4x zoom scene above shows image quality comparable to that of an optical 3x module, an outstanding achievement that makes separate optical zoom systems seem less necessary. The algorithm rearranges color pixels into an RGB Bayer pattern, so a 200MP sensor can maintain 12.5MP at 1x/2x/4x zoom with no loss of resolution. Since a smartphone’s main wide camera typically defaults to 12MP at 1x mode, this technology enables users to experience the same resolution at 2x/4x zoom.

In particular, the 200MP ISOCELL HP2 and ISOCELL HP3 improve zoomed shooting quality by applying a deep-learning-based remosaic algorithm that better enables the expression of scene-optimized details. Additionally, with flagship application processors (APs) like the Snapdragon® Mobile Platform, adopting internals that favor parallel computation, such as digital signal processors (DSPs) and graphics processing units (GPUs), has created synergy and significantly improved image quality.

Since these ultra-high resolution image sensors are inherently designed to be the main sensor, they feature advanced technologies to enhance image quality. The sensors make use of the Tetra²pixel function, which merges up to 16 neighboring pixels to enhance low-light image quality They also provide better performance for HDR and frames per second (FPS). Then there is the 1/1.3″ to 1/1.4″ large optical format, which can capture images with improved out-focus when compared to conventional telephoto sensors. Through these key advantages, 200MP ISOCELL image sensors are overcoming the barrier between wide and telephoto cameras, providing consistent image quality between main and sub cameras as well as innovative user experiences for flagship smartphone users.

For example, on a 3x telephoto module with a 200MP sensor, lossless zoom scenarios can be run from 3x to 6x to 12x. This impressive capability means that more diverse scenes can be captured without any loss of resolution. In everyday life, and especially at tourist spots, there are often moments when users not only want to capture the entire foreground but also zoom in on a specific area, such as the buildings in the image below. But having a subject that is farther away means that moving just a few steps results in an image that is very different from the one seen at the previous wide angle. In addition to the lack of zoom capabilities in existing smartphone cameras, the poor image quality of low resolution telephoto sensors is a major point of frustration when users get up close to their subjects. This is why ultra-high resolution image sensors in telephoto cameras are such an effective solution: users can capture more accurate, colorful memories of their environment, from the same place and at the angle of their choice.

▲ (From top) 12.5MP image captured by 200MP in-sensor zoom and some areas enlarged to show details

The ISOCELL Sensor Lineup Is Ready To Meet Market Needs

As the optical formats of wide cameras in premium smartphones increase in size, image sensors currently used in wide cameras (1/1.3″ to 1/1.4″) may also be incorporated into telephoto modules in the future. ISOCELL’s lineup of 200MP sensors, including the ISOCELL HP2 and ISOCELL HP3, are well-suited to that type of application. Both sensors were designed to meet the needs of premium wide sensors with regards to image quality, autofocus, HDR and FPS — and they are currently in production for use in several smartphone models. While they differ in some regards, both sensors have the same core feature: a 4×4 software deep-learning remosaic algorithm that enables 2x/4x lossless zoom and 4x on-chip crop zoom.

ISOCELL’s 200MP sensors have already demonstrated the value of ultra-high resolution by showcasing their impressive zoom capabilities in existing devices. As the competitive landscape of premium smartphones becomes increasingly focused on delivering a differentiated user experience — beyond hardware — ISOCELL’s ultra-high resolution sensors are set to prove their worth as a trendsetting solution enabling better zoom with epic details.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.
* All images shown are provided for illustrative purposes only and may not be an exact representation of the product or images captured with the product. All images are digitally edited, modified, or enhanced.

SARANAC LAKE — Nature photographer Warren Greene will showcase his work at Saranac Village at Will Rogers this Wednesday at 2 p.m.

Greene will present a slideshow of his work encompassing primarily birds, a variety of other wildlife and the natural world.

Greene has been shooting photos for close to 50 years, fulfilling his lifelong love of nature and a passion for photography in which he captures wildlife in the most vivid way.

Greene is known to travel great distances and is willing to be patient for long hours to create these shots. His work has been shown in various books, magazines and calendars.

He has been recognized by the Cape May Observatory as photographer of the month, and his work can periodically be seen on naturescapes.net, an online resource for photographers.

Greene, who is retired from the Fulton County Probation Department and the Family Counseling Center, is now a Fulton County supervisor representing his hometown ward in Gloversville.

This program is free and open to the public. Refreshments will be served. For more information, call 518-891-7117.

This is part two of a two part series on composition tips for landscape photographers. You can read part one, from last week, here. 

Shape light and natural vignettes (dark-to-bright transitions)

Vignettes—where the periphery of the frame is darkened—are an essential technique in photography. But why?

Our eyes are drawn to more luminous areas. So with darker edges, your viewers will drift towards the brighter areas in the centre of the image.

In Lightroom, I’ll often use a gradient mask to lower the exposure in the foreground, transitioning up to a brighter subject in the middle of the frame. (Ideally one that is already being lit with natural light to help it stand out.)

And while vignettes are often left for the post-processing stage, you can also achieve a similar effect in the field. By carefully observing light and considering your framing.

Let’s consider my composition thought process behind this image of Mackenzie Falls in the Grampians.

First: Determine the details. I wanted to distil this waterfall down to its core elements: the water trails and the rock wall they spilled down. So, I opted for a telephoto lens to focus purely on the streaming water. This eliminated other distractions, like the bright sky above and the messy river in the foreground.

Second: Centre in on the scene. This section was an isolated section set amongst the much wider falls. I took a few portrait frames of the vertical cascades. But after reviewing the images on my camera—they felt too cramped, with bright white water filling the entire frame.

Third: Finesse the frame. Next, I rotated my camera to landscape orientation. I found the most balanced cross-section of the cascade. And, most importantly, the shift to the horizontal frame now included black rocks to the left and right—acting as a naturally darker vignette to frame the brighter falls.

When you’re out in the field, you might exclude bright rocks in the periphery that are glowing with direct light. Or you could try to find foreground ferns in shadow that point towards a brighter midground tree.

And you might decide to break this rule altogether. By using a lighter periphery to frame a darker central subject—such as bright leaves framing the dark branches of a shapely tree.

To harness this composition technique, be mindful of the luminosity transitions across your images. The key is to use those variations to frame and highlight your main subject.

Turn away from sunrise to harness directional light

For many years, my photography was centred around bold sunrises and sunsets.

That meant shooting into a (very) intense light source. And while this produces brilliant colours—when the clouds align—it also results in many harsh shadows and dim landscapes.

I still chase bold skies, but now I pay equal attention to the quality of light falling across the entire lay of the land—not purely the colours in the sky.

My tip? Instead of shooting directly into a sunrise, turn around and look for frames where the sun shines perpendicular onto the landscape.

From a compositional perspective, the directional light will add shape and create a sense of dimensionality. Even softer light will highlight contours in the land. In fact, I often prefer diffused light as it’s not too intense with white-hot highlights and pitch-black shadows.

Directional light can bring a flat scene to vivid life and inject depth into your composition.

Consider this image of the (former) Lake Pedder in Tasmania’s remote southwest below.

Sunrise was out to the east. But after surveying how the light was falling across the rolling landscape, I decided to turn northwest—and I’m so glad I did.

The side light emphasised the shapes and forms in the hills, drawing attention to the layers and adding dimensionality to an otherwise static image.

Avoid these elements (most of the time)

So far, we’ve explored what you should do or include. But often, the most powerful compositional choices you can make are the things you avoid and don’t do.

There’s an old expression that photography is the art of exclusion. Painters slowly add elements to their canvas, shaping light and colour with each stroke. Whereas we photographers often seek to remove or obscure distractions.

Here are a few composition tips on what to avoid:

Centred subjects: Unless you’re intentionally seeking perfect symmetry, a centred subject will be too quickly processed by the viewer.Their visual journey will be over before it begins.

Instead, recognise that some degree of tension can be a good thing, like sweet and sour sauce or an unexpected bridge partway through a song. By offsetting subjects in the frame—and harnessing some of the earlier compositional choices—viewers will process your image more deeply and for longer.

Overlapping zones: Sometimes you’ll want to crouch low and send your seastack soaring above the horizon line. On the other hand, for example, bushes that poke up into a tranquil river stream can be a distracting edge and disrupt the flow of the scene.

The solution? Move your tripod, gain elevation, or obscure the offending element behind a tree trunk or rock. The key is to keep the edges between zones as distinct as possible.

Busy borders: Clean, open borders provide breathing room around your main subjects. So, avoid harsh edge shadows or lines that run parallel to a border. And look out for lines (such as overhead branches) that cut through a corner of the frame. The fix? Alter your crop to make the lines appear less precise—we’re showcasing imperfect landscapes, not geometrical renderings.

Final thoughts

Earlier, I referenced the idea of photography as storytelling. And you’ve likely heard this expression time and again. But it’s true—and it underlies most of the theory behind strong compositions.

If you point your cameras at a grand waterfall or a bold sunset, great—but more often than not, that’s just a pretty snapshot.

It’s nice to look at, but rarely will it hold attention. To do that, you need to tell a richer story. To harness (or obscure) surrounding elements and imbue the scene with deeper meaning.

Strong compositions ensure your work stands out from the crowd. That it holds its own amongst the millions of other images of Bombo Quarry or famous waterfalls.

Above all else, the key to compelling compositions is time.

Memorable landscape photos aren’t rushed and are rarely taken on a whim. They require careful consideration. By taking the time to learn and apply composition techniques (like the ones explored here), you’ll become more aware of the concepts to look for in the field.

You’ll be able to work a scene until you create the most appealing composition to tell a richer story of your experience.

One last note: I’ve never been a fan of theory for theory’s sake.

I encourage you to be mindful of the concepts explored above—not all are appropriate all of the time. A luminous high-key image, such as a tree in snow, will always be processed very differently from a seascape sunrise. Take time to apply the theories in service of your creative vision, but don’t be afraid to ignore them when they aren’t. ❂

About the author: Mitch Green is a Melbourne based travel and landscape photographer. He can be found via his website, through Instagram, or down by the beach at 5am waiting for sunrise. 

People visit the “Hello, Beijing” photography exhibition in Doha, Qatar, on Sept. 18, 2023. The “Hello, Beijing” Photography Exhibition opened on Monday here in Doha, showcasing historical and cultural emblems of the Chinese capital, and how the megacity succeeds in becoming a world-renowned tourist destination. (Xinhua/Sui Xiankai)

DOHA, Sept. 18 (Xinhua) — The “Hello, Beijing” Photography Exhibition opened on Monday here in the Qatari capital Doha, showcasing historical and cultural emblems of the Chinese capital, and how the megacity succeeds in becoming a world-renowned tourist destination.

Themed “Capital, Ancient Charm, New Look, Humanity, and Ecology,” the exhibition features 79 photography works that highlight the natural beauty, historical charm, and cultural significance of Beijing.

Photos of world cultural heritage sites such as the Great Wall, the Forbidden City, and the Temple of Heaven, as well as iconic Olympic venues like the Bird’s Nest and the Water Cube, and beloved giant pandas, are all on display at the exhibition.

Abdulaziz Al Anzy, a Qatari civil engineer who brought his families to the exhibition, told Xinhua that seeing these photos rekindled many of the good memories in Beijing.

“I love Beijing, particularly love the city in winter, as it’s the first place where I’ve ever seen snow,” he said cordially.

“I hope there will be more events like this in the future to bridge both countries through tradition, culture and art. China is truly beautiful, and the Chinese people are very friendly … I often tell my family and friends that they must visit China to experience it for themselves,” Anzy added.

The exhibition, jointly organized by the Beijing municipal government and the Chinese Embassy in Qatar, runs until Sept. 29. ■

People visit the “Hello, Beijing” photography exhibition in Doha, Qatar, on Sept. 18, 2023. The “Hello, Beijing” Photography Exhibition opened on Monday here in Doha, showcasing historical and cultural emblems of the Chinese capital, and how the megacity succeeds in becoming a world-renowned tourist destination. (Xinhua/Sui Xiankai)

People visit the “Hello, Beijing” photography exhibition in Doha, Qatar, on Sept. 18, 2023. The “Hello, Beijing” Photography Exhibition opened on Monday here in Doha, showcasing historical and cultural emblems of the Chinese capital, and how the megacity succeeds in becoming a world-renowned tourist destination. (Xinhua/Sui Xiankai)

People visit the “Hello, Beijing” photography exhibition in Doha, Qatar, on Sept. 18, 2023. The “Hello, Beijing” Photography Exhibition opened on Monday here in Doha, showcasing historical and cultural emblems of the Chinese capital, and how the megacity succeeds in becoming a world-renowned tourist destination. (Xinhua/Sui Xiankai)

People visit the “Hello, Beijing” photography exhibition in Doha, Qatar, on Sept. 18, 2023. The “Hello, Beijing” Photography Exhibition opened on Monday here in Doha, showcasing historical and cultural emblems of the Chinese capital, and how the megacity succeeds in becoming a world-renowned tourist destination. (Xinhua/Sui Xiankai)

Go behind the scenes with photographer Thierry Kuba to observe how he lights, shoots, and edits this high-speed flash project with water splashes. Learn the techniques he uses, listen to discussion of his mistakes, and take in all of his tips and tricks along the way.

High-speed flash photography involves the use of short-duration bursts of light to freeze the motion of subjects that move too quickly to be captured by traditional photography methods. High-speed flash photography allows photographers to capture split-second actions such as water droplets, bursting balloons, or a bullet firing out of a gun by illuminating the subject for an incredibly brief duration. This technique demands precise timing and specialized equipment, including high-speed flash units and triggers to achieve results in freezing fast-paced moments.

High-speed flash photography is exhilarating and something that every photographer should try. You never quite know what the results will look like in terms of photographing water droplets and splashes. It’s refreshing to see a bare-all behind-the-scenes video, not just the successful attempts. Thierry’s relaxed presentation method during this demonstration shows that he has to throw the liquid time and time again to get the right results. It reminds us that no matter how much experience you have, this is a long process. Each can is positioned at an angle, contributing to a not-so-straightforward lighting scenario, and the reasons for light placement are explained in order to understand the role each light plays on the final shot.

Thierry uses a variety of lighting products within the five-light setup, including speedlights in horizontally placed strip softboxes to the underside and on top at the front, with another speedlight set to the right with a honeycomb grid to add an extra kick of light to the front of the cans. On the background, a Godox AD200 and Godox QT600 light to freeze the splashes as they occur. Both of these lights are covered with an orange gel to add vibrancy to the background.

It seems that one of the most important pieces of equipment here in this setup is sheet plastic to protect your equipment, and also to catch water that has fallen on the floor. This is an excellent tip for beginners because that liquid will go in unexpected places, and as everyone knows, water and electricity don’t mix!

Have you tried high-speed flash photography with liquids? Share your experience and the results in the comments.

Want to know the key to finding your ideal wedding photography clients? Be true to yourself. I know, it doesn’t seem like it can be that simple but it really is.

In this article, I’m going to walk you through identifying your ideal client, marketing to them, and booking them. By the end, I’m sure you’ll see that the key is really to know yourself, listen to yourself, and make sure everything you build is in line with that.

Don’t worry, I’ll hide some practical and actionable tips in there for you to try but only if you can do so while being true to yourself.

At the beginning of your wedding photography career, you might be focused on simply booking as many weddings as you can in order to make ends meet and gain experience. But there will come a point — and it will come quickly — when you will value working with awesome clients. They can make or break your day, your wedding season, and your ability to combat professional burnout.

Let’s go figure out who those clients are!

Identifying Your Ideal Client

The first step in finding your ideal wedding photography clients is to identify who that is. Warning: if you get this step wrong then you’ll be confused why you can’t seem to find clients that are the right fit for your business. And perhaps it will provide you some relief that your ideal client might evolve as you do.

Marketers always talk about building a client avatar, picturing the perfect client, and describing everything about them. Sometimes we focus on it too much from a marketing perspective and not enough from a good fit perspective. Let me give an example, you might think you need to market to the brides with the biggest budgets but then realize that you don’t own a suit to wear to their black tie dress code enforced wedding, nor do you want to own that suit.

Conversely, you might think you need to market to the laid-back couple with no budget because you relate having no budget to being laid back. But that’s not ideal either, is it? What would be ideal is a couple who values your style of photography and is willing to pay you enough that you can run a profitable business.

So what does that look like? Analyze your style of photography including how you shoot, pose, edit, deal with money, structure your packages, and communicate. I bet there’s a client out there that would resonate with all of that, let’s find them.

Finding Your Ideal Wedding Photography Clients

The next step is to infuse your style and your values into everything you do. Yes, this includes branding but it means branding in a genuine way. If your brand matches your values and that directs everything you do then such congruence will help you attract the right types of clients.

Maybe instead of making sure you have consistent branding across all your marketing platforms, we should make sure your values are consistent across everything you do. For example, say you’re super laid back about the whole interviewing, shooting, and booking process and you make that clear on your website but then you hit your clients with a super overly aggressive contract. That’s going to turn off the laid-back couple you wanted to book, I’m not saying don’t have a contract I’m just saying think about what you put in your contract.

The more consistent and true to yourself you can be across your marketing but also across all aspects of your business, the more you will reliably attract the right clients. This includes valuing yourself. You don’t want to be so desperate to book the right client that you undervalue your work because the right client is one that values your work.

Marketing to Your Ideal Client

Okay, so we talked a lot about your values and how they determine who your ideal clients are. So guess what? We’re going to talk about your client’s values and use those to help decide how to market to them.

Here’s a hint, it’s very likely that your ideal client will share your same values. Another way to look at it is to ask yourself why someone would book you, that will show you what they value. It will also remind you what it is about you that is worth valuing.

Choose your marketing strategies based on your client’s values. One fail-proof method is to utilize and maximize referrals and references from your past ideal clients. Our best clients come from our best clients because they have shared values and they have a recommendation from someone they trust. Similarly, work with venues or other vendors that have similar values and you can pass referrals between each other.

Booking Your Ideal Client

You identified them, you marketed to them, and they came knocking on your door. Now what? The next step is to get that ideal client to choose you over the other photographers that they’re comparing you to.

Sometimes if you’ve done your job right, booking them is as easy as sending over a contract so make sure you’re ready for the times that happens. In fact, making the booking process easy is a good general tip, be sure to eliminate any barriers or friction that will give people second thoughts. We have a simple booking link where they can choose their package, sign the agreement, and pay the retainer quickly and easily.

But maybe the couple is on the fence or you’re not sure how many photographers they’re looking into. Here’s where it’s important to play to your strengths. We are laid-back and approachable, if we have an in-person meeting with a couple we almost always book that wedding and we’re almost as good on Zoom.

Maybe you’re good at high-pressure sales and creating immediacy or perhaps you kill it at befriending potential clients on social media. You want to walk people down a path where they get closer and closer to booking you, so figure out what the steps on that path are.

In Summary

In summary, the ultimate key to finding your ideal wedding photography clients is to be true to yourself. As creatives we believe that we’re unique and special artists, so be your unique self so that you attract the clients that will value that. Tapping into your shared values will help you build a business that reflects them from marketing to booking and beyond.

I know that this is all fine and good when you’re not desperate just to book a few weddings, desperation can make us do silly things. Yes, do what you have to do to make your budget pan out. But then return to your values.

All clients can’t be ideal, but let’s try to increase the odds by knowing how to identify them, find them, market to them, and book them. So what’s your value-based marketing plan? Why will your ideal clients hire you?!

About the author: Brenda Bergreen is a Colorado wedding photographer, videographer, yoga teacher, and writer who works alongside her husband at Bergreen Photography. With their mission and mantra “love. adventurously.” they are dedicated to telling adventurous stories in beautiful places.