This week’s episode features Sriram Padmanabhan, marketing director, Danone India, who emphasises the importance of independence in marketing, allowing teams to think freely and challenge preconceived notions, providing support for teams during difficult times and constantly evolving with the changing markets and consumers.
He stresses on the need to challenge traditional notions and work together across different functions within the organisation.
Padmanabhan believes that the strength of the marketing function lies in its ability to be close to market reality and be the voice of the consumer. However, the weakness of being inundated with data and the threat of being unable to keep pace with the fast-evolving consumers are also some points he touched upon.
He believes that it is of utmost importance to be open to new ways of thinking in order to keep up with rapidly changing markets.
Padmanabhan further emphasises the need to work together across different functions within the organisation and to give teams the freedom to experiment and fail fast. Additionally, he highlights the importance of collaboration with external partners in order to build something larger and better.
Watch the full episode here:
Power of simplicity and common sense is immense if applied with creativity: Tushar Malhotra, Bisleri International
Tushar Malhotra, head of marketing, Bisleri International highlights the power of simplicity mixed with creativity can make a big impact in marketing.
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In this week’s episode of ‘The Independent Marketer, Sriram Padmanabhan, marketing director, Danone India highlights the importance of collaboration with external partners in order to build something larger and better.
Sriram Padmanabhan, marketing director, Danone India”>This week’s episode features Sriram Padmanabhan, marketing director, Danone India, who emphasises the importance of independence in marketing, allowing teams to think freely and challenge preconceived notions, providing support for teams during difficult times and constantly evolving with the changing markets and consumers.
He stresses on the need to challenge traditional notions and work together across different functions within the organisation.
Padmanabhan believes that the strength of the marketing function lies in its ability to be close to market reality and be the voice of the consumer. However, the weakness of being inundated with data and the threat of being unable to keep pace with the fast-evolving consumers are also some points he touched upon.
He believes that it is of utmost importance to be open to new ways of thinking in order to keep up with rapidly changing markets.
Padmanabhan further emphasises the need to work together across different functions within the organisation and to give teams the freedom to experiment and fail fast. Additionally, he highlights the importance of collaboration with external partners in order to build something larger and better.
Watch the full episode here:
Tushar Malhotra, head of marketing, Bisleri International highlights the power of simplicity mixed with creativity can make a big impact in marketing.
This week’s episode features Sriram Padmanabhan, marketing director, Danone India, who emphasises the importance of independence in marketing, allowing teams to think freely and challenge preconceived notions, providing support for teams during difficult times and constantly evolving with the changing markets and consumers.
He stresses on the need to challenge traditional notions and work together across different functions within the organisation.
Padmanabhan believes that the strength of the marketing function lies in its ability to be close to market reality and be the voice of the consumer. However, the weakness of being inundated with data and the threat of being unable to keep pace with the fast-evolving consumers are also some points he touched upon.
He believes that it is of utmost importance to be open to new ways of thinking in order to keep up with rapidly changing markets.
Padmanabhan further emphasises the need to work together across different functions within the organisation and to give teams the freedom to experiment and fail fast. Additionally, he highlights the importance of collaboration with external partners in order to build something larger and better.
Watch the full episode here:
Power of simplicity and common sense is immense if applied with creativity: Tushar Malhotra, Bisleri International
Tushar Malhotra, head of marketing, Bisleri International highlights the power of simplicity mixed with creativity can make a big impact in marketing.
“,”next_sibling”:[{“msid”:100981305,”title”:”Fuel companies on ‘convenience’ drive to draw in buyers”,”entity_type”:”ARTICLE”,”link”:”/news/marketing/fuel-companies-on-convenience-drive-to-draw-in-buyers/100981305″,”category_name”:null,”category_name_seo”:”marketing”}],”related_content”:[],”msid”:100987057,”entity_type”:”ARTICLE”,”title”:”Decoding the art of collaboration with Sriram Padmanabhan, Danone India”,”synopsis”:”In this weeku2019s episode of u2018The Independent Marketer, Sriram Padmanabhan, marketing director, Danone India highlights the importance of collaboration with external partners in order to build something larger and better.”,”titleseo”:”marketing/decoding-the-art-of-collaboration-with-sriram-padmanabhan-danone-india”,”status”:”ACTIVE”,”authors”:[{“author_name”:”BE Staff”,”author_link”:”/author/479256949/be-staff”,”author_image”:”https://etimg.etb2bimg.com/authorthumb/479256949.cms?width=100&height=100&hostid=281″,”author_additional”:{“thumbsize”:false,”msid”:479256949,”author_name”:”BE Staff”,”author_seo_name”:”be-staff”,”designation”:”Staff Writer”,”agency”:false}}],”Alttitle”:{“minfo”:””},”artag”:”ETBrandEquity”,”artdate”:”2023-06-14 13:33:24″,”lastupd”:”2023-06-14 13:33:33″,”breadcrumbTags”:[“danone india”,”sriram padmanabhan”,”independent marketer series”,”independent marketer”,”Sriram Padmanabhan danone india”,”danone cmo”,”independence in marketing”,”marketing function”,”collaboration”],”secinfo”:{“seolocation”:”marketing/decoding-the-art-of-collaboration-with-sriram-padmanabhan-danone-india”}}” data-news_link=”https://brandequity.economictimes.indiatimes.com/news/marketing/decoding-the-art-of-collaboration-with-sriram-padmanabhan-danone-india/100987057″>
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