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Get ready to be bow-wow’ed by the next photo going on your wall.
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That’s the aim of a new business venture by Sherwood Park’s Infinite Eye Photography. After expanding into a new location at #105 65 Chippewa Road, the local business added pet photography to its repertoire.
For Jason O’Donnell, owner of Infinite Eye Photography in Sherwood Park, CVO and photographer, there is value in having a portrait, not just a photo of your favourite furry friend.
“I’ve always done pet photography, but kind of on the side. Once we got our new space, there was such a huge studio space, we knew this was the time,” O’Donnell explained. “There is a difference between a portrait and a photo, where a photo is whatever we take with our own phone, but a portrait is when you’re guided through a session — how to smile, how to pose, and we do guide the dogs, even though they might not know they’re being guided. They don’t need to be well behaved either, we can see if they’re treat or toy orientated and we’ll make the photo work.”
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As long-time dog lover and owner, O’Donnell said he’s well versed in dog body language.
“I’m confident that I will get the shot eventually. Some dog owners apologize saying that their dog didn’t behave, but I always tell them that we got the shot. We were able to capture true images of who that dog is. We’ve had dogs who started to play fight on set and we’ve had other who pose every which way you want. It’s all about staying calm, adjusting, and knowing how to get the dogs comfortable with the space.”

A one-hour session fee is $190, which could produce between 30 to 100 digital photos, depending on the level of cooperation by the pet, and it includes a $100 print credit.
“People love their pets. Our goal is to create the best image of their dog that they’ve ever seen,” O’Donnell said. “We have a large feature wall where we display the images on. Clients are often overwhelmed and say ‘Oh my gosh, these look so amazing’, which always makes me feel fulfilled because it makes people happy.”

Having the best shot of the dog hanging on someone’s wall for years to come is the overall goal.
“I have an image of my dog who passed away over 10 years ago, and I look at that everyday and I’m glad that I have that image there. It shows how much she was a part of the family,” the local photographer noted. “This is really the reason why we’re doing this. For the memories and the smiles 10 years after taking that image.”
For more information about the Infinite Eye Photography’s Dog Photog service or for other offerings, check out infiniteeye.ca.
lmorey@postmedia.com
X: LindsayDMorey
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