Summary
Jonathan Breiter is a Lecturer Level II, Professor of Business. He teaches entrepreneurship, marketing and management. A veteran of the international business world, where he spent 35 years, Breiter has direct experience in the advertising business working for Wendy’s Old Fashioned Hamburgers, General Mills (Yoplait Yogurt) and Hasbro (various toys and games such as Jenga, Playskool, Milton Bradley and Parker Bros.) He transitioned to Hasbro after working on their advertising for 3 years. At Hasbro he launched Barney and Elmo while also launching over 150 innovative, award-winning and patented products over a 5-year period as a SVP Marketing. His entrepreneurial spirit started upon leaving Hasbro to start his first consumer packaged goods company which he sold 3 years later to an international conglomerate. With the conglomerate, he discovered and helped launch the Teletubbies, Pokemon and SpongeBob Squarepants. Today, his greatest joy and interest is teaching.
Research interests
- Marketing (i.e., creating value to disrupt markets, leading with AI and analytics, consumer behavior, target demography, positioning)
- Strategic Management (i.e., strategy implementation, mission, vision, and value statements)
- Entrepreneurial Marketing/Management (i.e., go-to-market omnichannel design)
- Leadership/Effectiveness Diversity, Equity, and Inclusion Ethics
- Charitable Contributions/CSR
