Mjaji, who started his photography company, Innovative Photography, in 2021 said the picture of his niece was an idea that started when he planned his “My Footprint” project.

“I wanted to capture the essence of South Africa and its love for children, as well as showcase the products that are popular in our country. I saw an opportunity to involve Albany, a well-known bread brand, and decided to incorporate it into the shoot,” he said.

To make it happen, he requested support from his mother, who has always been supportive of his artistic endeavours.

“She provided me with the necessary funds to buy Albany bread for the shoot. It is heartwarming to have her encouragement and willingness to help me, even if it means buying items specifically for my photography,” he said. 

During the shoot, he explained the concept and importance of the images to his niece. He shared with her the idea of going to Gauteng  with her, symbolising a journey of success and opportunity.

“Lethukukhanya understood the assignment and willingly participated, displaying her natural talent. Together, we created images that resonate with the South African audience and capture the spirit of the child and our country,” he said.

He said as he focuses on his future, he is committed to continuing with his studies at the Tshwane University of Technology and further expanding his skills and knowledge. He said he would keep shooting every day, driven by his belief that every day holds creative potential.

“Through my photography I hope to inspire others, challenge stereotypes and pave the way for the next generation of photographers. I am excited about the possibilities that lie ahead and grateful for the support I have received on this journey,” he said.

His TikTok video of the shoot with his niece was shared by the Love Albany Bread page on Facebook.

He confirmed Albany branch managers have reached out to him but were waiting for their bosses to respond.