Being good with a camera and having creative vision is, of course, crucial to finding professional success, but it is not enough. Knowing how to land and retain high-impact clients is one of the most important skills a professional can have. This great video essay features an experienced photographer discussing how he has landed clients like the New York Times in the course of a storied career.

Coming to you from Justin Mott, this excellent video essay discusses how he landed many of his top clients. If you want to make a career out of photography, it is crucial to understand the craft of business in addition to having skills with a camera. This is something that many budding creatives overlook, and it is a shame when talented photographers fail to find success because they lack the complementary business skills. As Mott details, it is a game of consistent hustling, confidence in your abilities complemented by constant improvement, and, of course, never growing complacent. Check out the video above for a lot of helpful advice from Mott.

If you would like to learn more about the business of photography, check out “Making Real Money: The Business of Commercial Photography With Monte Isom!”

For much of the past decade, Andrew McCarthy has been exploring the universe—albeit from his backyard in Arizona.

Using telescopes with specialized filters, planetary cameras, and astro-specific software, he captures the happenings of universe in all their beguiling and beautiful details. McCarthy has photographed the passage of the International Space Station, the crimson glow of nebulae, the glint of asteroids, and the pockmarked face of the moon.

“I impulsively bought a telescope after fondly remembering looking through my father’s telescope as a child,” McCarthy said. “One look at the planets through the eyepiece and I was hooked. I became obsessed with trying to share what I was seeing with the world.”

One subject McCarthy keeps sharing is the sun.

Most recently, McCarthy has been photographing the sun’s chromosphere, the thin layer of plasma between the sun’s surface and its upper atmosphere. The process has involved taking thousands of photographs over a 30-minute period and then compiling them together using specialist computer software in a process known as photostitching.

Closeup of an active region on the sun. Photo: courtesy Andrew McCarthy.

Earlier this year, McCarthy and his collaborator, Jason Guenzel, worked over five days to produce a 140-megapixel image of the sun. According to McCarthy, the image is the result of 90,000 shots layered over one another in a “scientifically plausible way” using NASA’s SOHO data as a reference.

The results turn the surface of the sun into a detailed hellscape that appears composed of innumerate sheaves of fiery wheat. These are in fact jets of plasma that measure thousands of miles long.

In some places, tendrils of orange seem to leap from the sun’s surface. These are phenomena known as prominences, which are clusters of stellar material trapped by the sun’s magnetic field. The prominences can measure the length of many Earths, according to McCarthy’s calculations.

Photographing the star 93 million miles away from Earth requires caution—as McCarthy warns on his website, “solar astronomy is dangerous, and a mistake could leave you blind.” He uses equipment specifically designed to purge the sun’s heat and recommends wearable mylar filters for everyone else.

An image of the sun taken from McCarthy’s backyard. Image: courtesy Andrew McCarthy.

Many assume such stunning images of outer space can only be captured with top-of-the-line technology like NASA’s James Webb Space Telescope. But these images were captured with a five-inch telescope.

After toying with a scope he picked up for free on Craigslist, McCarthy bought his first telescope in 2017 and, through a process of trial and error, has honed his cosmic photography technique. What started as a hobby is now a full-time occupation—McCarthy now uses his website, Cosmic Background, to sell fine art prints, posters, and calendars of his photographs. On his YouTube channel, he offers advice and tips to other amateur astrophotographers.

McCarthy has turned his hobby of photographing space into a full time occupation. Photo: courtesy Andrew McCarthy.

In addition to amassing several hundred thousand followers on social media, McCarthy’s work has received public recognition for his viral image of the moon, which was imaged over the course of year with collaborator Connor Matherne. In an interview with NPR, McCarthy said the pair captured over 200,000 frames to complete the lunar image; the frames were photostitched much like his sun image. The resulting photo was hung from the launch platform of NASA’s Artemis I in 2022.

Beyond the public recognition he has received, McCarthy says the experience of photographing the sun has changed the way he sees the world. “I’m reminded that I’m part of a greater universe, and that life on Earth is extremely precious,” he said. “We are a mote of stardust that became self-aware, and that miracle must be preserved at all costs.”

More Trending Stories:  

News Icon Barbara Walters’s $8 Million Estate Hits the Block at Bonhams, With Her ‘Audacious’ Jewelry Taking Center Stage 

There’s Much More to Caravaggio’s ‘The Cardsharps’ Than Vice. Here Are Three Facts That Offer a New Perspective on His Early Masterpiece 

Here’s Your Guide to the Priciest and Most Sought-After Artworks for Sale During New York’s $2 Billion Fall Auction Season 

Revealed: The Major Mystery Consignors of New York’s Multi-Billion-Dollar Fall Auction Season 

A Secret Room in a 16th-Century Italian Chapel, Where Michelangelo Hid—and Drew—for Months, Opens to the Public 

Christie’s Pulled Two Works by a Prominent Middle Eastern Artist From Sale After a Complaint 

A Nautical Chart Sold at Auction for $239,000 Is Revealed as the 4th Oldest of Its Kind and Is Now Tagged at $7.5 Million 

Follow Artnet News on Facebook:
Want to stay ahead of the art world? Subscribe to our newsletter to get the breaking news, eye-opening interviews, and incisive critical takes that drive the conversation forward.

In today’s digital age, where the click of a button brings the world to our doorstep, real estate photography has become a crucial aspect of marketing a home for sale—it’s the cornerstone of modern real estate marketing.

With the rise of online listings and virtual tours, images are often the first—and sometimes the only—opportunity for sellers to make an impression on potential buyers. The importance of this visual presentation cannot be understated, and here’s an expanded exploration of why.

First Impressions Matter

Real Estate Photography is so vitally important in today’s home-buying process.  Most home buyers are fully digital savvy.  They sit on their phones and can access all the homes for sale that meet their criteria in minutes.

They only come out from behind their phone or computer when they have found a home that meets their criteria and they find it visually compelling. 

A buyer’s first contact with a home is on the Internet.  A first impression is made in those few moments.

And the number one factor that creates that impression is the photography provided for the home.  As real estate agents, we talk about curb appeal.  The new curb appeal is what I like to call. “web appeal”. 

Web appeal happens online, where your home’s photography creates the first impression.

Showcasing Your Home By Highlighting Features

High-quality real estate photography does more than document a space—it accentuates it. When selling a home this is time to highlight your home’s best features.

Spacious kitchens become stages for family gatherings; grand staircases suggest elegance and expansive backyards promise tranquility. You can show your home is a fixer-upper or entirely turn-key.  Good photography documents your home in a way that you get the genuine buyer for your house through the door.

Professional photographers use lighting, angles, and composition to bring these scenes to life, ensuring each photograph tells part of the home’s story.

Did you know a study has shown that a home buyer online spends 60% of their time reviewing a home for sale looking at the photos?

Competitive Edge

Standing out in a sea of homes for sale. The real estate market is a competitive arena where homes vie for attention in a digital landscape. High-quality photographs act as digital curb appeal, making a listing pop against a backdrop of less visually appealing offerings. A striking image can distinguish between a listing languishing on the market and a quickly swept up by an eager buyer.

A home in full sunlight with a blue sky, which gives it a lot of contrast, will pop off the screen.  Subliminally, a buyer’s eye will be drawn to the photo of a home that has the most contrast. 

And nothing is more important than grabbing a buyer’s attention with the lead photo.  Then, follow up with a series of high-quality photos.

Speeding Up the Sale

Nowadays, there is no reason a real estate agent shouldn’t be providing professional-level real estate photography services for homes they list.  Quality listing photos certainly stand out, especially when other listings have mediocre or poor-quality images.

Quality images will lead to more online views of your home.  Each quality image of your home adds to the “stickiness” of your listing.  If buyers are liking what they see they will spend more time on your listing and not moving on to another. More views equal more showings, which leads to offers.

It increases not only the speed of getting an offer.

Visual Storytelling

I constantly tell my sellers that their first showings are online.  The internet is usually your home’s first exposure for a buyer. A modern home buyer will thoroughly vet the home through photographs and the detailed information they find online.

Only when they have given the thumbs up to the images online will they take the next step to make an appointment to view the home in person.

It’s essential that your online listing presents your home in a good light and tells the complete story of your home. 

Attracting Distant Buyers

A local property can attract international buyers—or someone from the other side of the country—sight unseen.

For these distant buyers, the decision to purchase can hinge on the quality of the visual representation.

Real estate photography can close the distance gap, providing a comprehensive and compelling look at a property that might be hundreds or thousands of miles away.

Social Media and Marketing

Social Media can be a potent marketing tool when selling your home.  It helps get the word out on your home and can shed a slightly different light.  Don’t underestimate the power of Instagram, X and Facebook when marketing your home.

The critical thing to remember is that social media is image-driven and it is essential to have the highest quality photos you can.

Saving Time

Time is a precious commodity for both buyers and sellers. Quality photographs offer a detailed pre-visit screening, ensuring that buyers have a high level of interest when they request a physical showing.

This pre-selection process saves sellers from preparing and vacating their homes for fruitless showings. It allows buyers to optimize their search process, focusing only on the properties that have truly captured their interest.

Increased Perceived Value

Real estate photography can have a ‘halo effect’, enhancing the perceived value of a property. Exceptional images can showcase a home in such a light that its desirability—and consequently its market value—is significantly elevated in the eyes of potential buyers.

This can translate into real financial gain for the seller, achieving higher sale prices and better returns on investment.

Conclusion

In conclusion, as the real estate industry evolves with technological advancements, the importance of photography in real estate simultaneously grows. It’s not just about selling a property; it’s about selling a potential lifestyle, a dream, an aspiration—all through the lens of a camera.

Real estate photography is the silent yet persuasive communicator that can differentiate between a listing that lingers and one that leaps off the market. It’s a vital tool that translates the concrete into the conceptual, the actual into the possible, and a space into a place called ‘home’.

About Kevin: Kevin has been a full time agent for almost 18 years.Kevin works the Haverhill MA Real Estate market as well as Essexand Northern Middlesex Counties in Massachusetts.Kevin is a regular blogger who enjoys educating consumers about how to make the most of their next home purchase or sale.Kevin can be reached at 978-360-0422.

Latest posts by Kevin Vitali (see all)