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Officially 21! Soul Beach Music Festivals rings in more than 2 decades in Aruba

Officially 21! Soul Beach Music Festivals rings in more than 2 decades in Aruba

ORANJESTAD, Aruba (WTVD) — And that’s a wrap! In its 21st year in existence, the Soul Beach Music Festival has officially completed another lap in entertaining music and comedy lovers from around the world.

Soul Beach CEO Mark Adkins said the island of Aruba saw some 8,000 attendees to this year’s festival.

Beginning on May 24, guests were treated to daily and nightly parties on Aruba’s famed Palm Beach to the sounds of bass-pumping, body-shaking, and feet-stomping music from artists such as DJ Outkast, DJ Trauma, DJ Envy, DJ E-Clazz, and DJ Diablo, to name a few.

“This is my eighth Soul Beach Festival,” said one woman from New Jersey. “We always stay at the Holiday Inn Resort and have a great time.”

Thursday evening’s popular all-white party brought out hundreds of people to neighboring venues Baru and South Beach. DJ Outkast, DJ Envy, and DJ E-Clazz spun the night away to hip-hop classics like Crime Mob’s “Knuck If You Buck”, the ever-so-famous “Swag Surf”, and many other hit songs.

WATCH: ‘I love it’: Fans enjoy live music, food on final day of Dreamville Festival in Raleigh

“If you’re with your best friend, point them out,” shouted New York’s DJ Envy over the sound system.

Come Friday night, many of the festival attendees were prime ready for the heavily-attended comedy concert featuring actor/comedian Tiffany Haddish, comedian and actor Deon Cole from Black-ish on ABC – hosted by actor and comedian Chase Anthony.

The evening concluded with an after-party at the adjacent convention center of the Wind Creek Aruba Casino.

“I was in my bag tonight,” said DJ Trauma in an Instagram post.

Soul Beach is perhaps best known for the musical artists it brings each and every year. 2023 was no different with Saturday’s concert at Harbour Arena featuring Watra, North Carolina native Anthony Hamilton, and hip-hop legends The Roots. The nearly hour-long set by Anthony Hamilton and hour-plus-long entertainment by The Roots perfectly complemented the backdrop of Caribbean Sea waves and cool breeze.

“I’m just a country boy from Wadesboro,” said Hamilton as he effortlessly weaved between songs before gracing the audience with his hit song “Comin’ From Where I’m From”.

A husband and wife couple from Durham, who asked not to be identified, flew down for the festival and said they were enjoying the concert.

“My husband’s (standing) in the back,” she said. “I’m up here in the front because I’m vertically challenged,” she laughed.

Midday Sunday, hundreds of folks drove south to the island’s pristine and picture-perfect Baby Beach for a Carnival-style day party. The beach day party served as a precursor to the highly-anticipated evening performances by R&B artists Lucky Daye and Philadelphia native Jill Scott.

Daye’s performance, however, was cut short after only a few songs due to what was explained as technical difficulties.

Concert host, comedian and actor Chris Spencer, filled the remaining time before Scott’s performance.

One man from Wake Forest won a return trip to Aruba in a drawing from the Aruba Tourism Authority. “He looks exactly how I thought he would look,” joked Spencer as the man went on stage to claim his prize and pose for photo opportunities.

The musical evening capped off with a stellar and memorable performance by Scott, who serenaded the crowd with her top hits such as “Golden”, “The Way”, “A Long Walk”, “Hate On Me”, “He Loves Me (Lyzel in E Flat)”, and many others. And to complement her sweetness, Scott returned to the stage for two encore songs.

“This could all not be done without the help of our partners,” said Adkins in a Sunday evening press conference. “We look forward to many more years to come.”

Porsche Scopes comes to Stockholm

Porsche Scopes comes to Stockholm

With more than 65 artists and pioneers from the fields of music, design, art, tech and social issues, Stockholm’s creative scene put its impressive diversity on display at the Porsche Scopes festival.

Over 35 performances, fashion shows, workshops and panel talks were in the mix with more than ten permanent installations, curated at the end of May in a 5,000-square-metre space in the Värmeverket, a former heating plant in Stockholm.

“Stockholm vibrates with creative talent and we are incredibly proud that we could bring Scopes to Scandinavia’s capital this year. All over the world, and in a place like Stockholm in particular, young creators are central to shaping our collective foundation for the future.” says Ragnar Schulte, Head of experiential marketing at Porsche AG.

Porsche Taycan art car, Porsche SCOPES, Stockholm, 2023, Porsche AG




Art-Car-Installation by Fabian Bergmark Näsman

Porsche Taycan art car, Porsche SCOPES, Stockholm, 2023, Porsche AG




Art-Car-Installation by Fabian Bergmark Näsman

Porsche Taycan art car, Porsche SCOPES, Stockholm, 2023, Porsche AG




Art-Car-Installation by Fabian Bergmark Näsman

Attractions included the art car installation by Fabian Bergmark Näsman: a Taycan with spines growing out of its body that stands in the middle of a pond covered in moss and grasses while shrouded in fog. Thorns, spines and horns are among the trademarks of the young Swedish artist. The mystique of this place and of the other installations and performances permeated each day of the festival.

Arvida Byström is a Swedish artist and musician who is fascinated by the interaction between people and technology. ‘Siren Eyes’, a music project that she published just before the festival, was performed for the first time at Porsche Scopes. Together with composer Fredrik Gran, Arvida taught industrial robots how to play the cello and even formed her own band with them.

Arvida Byström, Porsche SCOPES, Stockholm, 2023, Porsche AG




Arvida Byström

Panel talk Deadwood, Porsche SCOPES, Stockholm, 2023, Porsche AG




Panel talk Deadwood

DJ Seinfeld, Porsche SCOPES, Stockholm, 2023, Porsche AG




DJ Seinfeld

Fashion show Imaskopi, Porsche SCOPES, Stockholm, 2023, Porsche AG




Fashion show Imaskopi

The Porsche Scopes festival also featured a number of panel talks and workshops on the topics of sustainability in the textile industry, the influence of artificial intelligence on culture, and exclusivity in the art world. Among the participants was Felix von Bahder, one of the founders of sustainable fashion label Deadwood Studios, which collaborated with the Porsche trim shop in Stuttgart especially for Scopes.

Based on the format’s inclusive concept and to give as many young people as possible cultural access, entry to all three days of the festival was once again free of charge in Stockholm. Porsche has thus been supporting the art and creative scene worldwide for a number of years, offering young artists and pioneers a platform for making their dreams come true.

About Porsche Scopes

With Porsche Scopes the sports car manufacturer has established a festival format for young, urbane target groups in metropolises all over the world. Porsche Scopes stands for the pioneering spirit, innovative design, and the bringing together of a creative community. The orientation of the festival in the respective metropolis depends on the characteristic traits of the people who design its content. The concept was created in 2018 in Berlin, and festivals followed in Berlin, Amsterdam, Tokyo, Warsaw and lastly Tel Aviv, along with a digital edition in 2020 in Southeast Asia. Further information can be found on Instagram and on the official homepage.

World’s Largest Egg Sculpture: world record in Mentone, Indiana

World’s Largest Egg Sculpture: world record in Mentone, Indiana
Mentone, Indiana, United States–The Mentone Egg in Mentone, Indiana, is made of concrete, weighs 3,000 pounds, and is about 10 feet high; it was originally constructed to advertise the local egg festival; it’s inscribed with ” The Egg Basket of the Midwest” and a basket of eggs within an outline-shape of Indiana; it sets the world record for being the World’s Largest Egg Sculpture, according to the WORLD RECORD ACADEMY: https://shorturl.at/apqW4

Cheyenne Regional Airport’s old terminal showing signs of life

Cheyenne Regional Airport’s old terminal showing signs of life

CHEYENNE — A long-dormant location in the city is suddenly showing a pulse.

With a $50,000 Our Town grant from the National Endowment for the Arts, local arts organization Arts Cheyenne will enter the early stages of a joint project with Cheyenne Regional Airport to renovate and repurpose the circa-1961 Cheyenne Regional Airport terminal into a new community space.

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Brand Marketers Struggle With Vanity Metrics

Brand Marketers Struggle With Vanity Metrics

The role of a marketer changed drastically in 2023. Rather than being centered on brand, advertising, and digital marketing, brand marketers today are focusing more heavily on strategic areas, like marketing analytics, revenue growth, innovation, and market entry strategy. Surveys show that while firms are slowing their investments in customer relationship management systems, brand building, and customer experience, marketing spending on mobile tactics is still on the rise — increasing by as much as 80% over the next five years.

It’s a chaotic shift that’s been experienced first-hand by Brandon Rhoten, previously in his roles as a marketing executive at companies like Wendy’s, Papa John’s, and Potbelly Sandwich Shops, and now as chief marketing officer at GroundTruth. During his time at Wendy’s, Rhoten led the brand’s advertising and media efforts, including its award-winning Snarky Social strategy, and oversaw billions of dollars in global media investment. Now he’s on the other side, working with GroundTruth to expand the company’s location-based advertising objectives through partnerships with some of the country’s largest brands.

Street Fight recently connected with Rhoten to get his take on the state of brand marketing in 2023, including the struggle many marketers face when it comes to vanity metrics and where location-based marketing fits into the broader martech ecosystem. Here’s what he had to say.

Q. You have an interesting background, being on both sides of the marketing ecosystem. How has your experience with companies like Wendy’s and Papa John’s lent itself to what you’re doing now at GroundTruth? 

A. Being responsible for delivering real traffic to a business gives you a perspective I’m not sure many in media have — it’s why most CMOs struggle with marketing vanity metrics and instead focus on the indicators they know have a direct correlation to traffic and check growth in their businesses. It’s why I struggled to sit through most media presentations myself — it drove me nuts to have such a disconnect between what we were trying to accomplish and what a media partner was attempting to sell my team. 

You quickly have to learn what matters, what something that is starting to work looks like, and have the experience to understand what has the best odds of success. Basically, my experience running large marketing departments and media budgets lets me think like the businesses that need to put real “points on the board” think versus a media partner that’s just trying to spend your money on impressions.

Q. How have the needs of brand advertisers changed since you’ve been working in the industry, and what is GroundTruth doing to address those evolving demands? 

A. Early in my career, most marketing departments were seen as the art club. You make the pretty fun stuff but leave the real work of growing the business to the rest of us, sort of thing. These were the days of huge TV buys, Super Bowl spots, and even the early days of digital and social when it was all about likes and reach. 

Today, I’m proud to say marketing is the primary driver of business growth for many brands. Because we’ve embraced full-funnel marketing tactics, integrated digital into the overall media ecosystem, blended organic and paid almost seamlessly, and now can easily measure things that matter like foot traffic driven by media. Marketing is a revenue driver, and we still get to make the pretty fun stuff on top of it. It’s an awesome time to be a marketer.

Q. GroundTruth was an early player in the location marketing space, but it seems like a lot of the hype around that has died down in the past few years. What’s your take on the state of location-based marketing and advertising today?

A. For GroundTruth, we’ve moved to real-world behavior-based advertising. Because we’re able to both build ideal audiences based on people’s behavior and measure if they respond in the real-world. Location is a signal among many that lets us better target and close the loop for brands that want to drive a real business result. 

Good marketers have a deep toolbox today. Partners like us let marketers learn quickly, drive specific and measurable behaviors like foot traffic among an ideal target, learn quickly what works, then scale to other media partners to keep the growth coming.

Q. What do you see as the Next Big Thing coming down the pipeline, as far as brand marketing is concerned? What are brands all going to be asking about at this time next year? 

A. I think automation of things like iterative testing is going to be the next big thing. Sure, we have versions of this now, but when you add in new technology like AI it makes zero sense to set and forget any program. If we can continuously optimize creative, media specifics like audiences and tactics, and expand how we verify the impact marketing has on the real business, marketers can spend more time on fun stuff like creative and new ways to leverage media partners.

Q. How about you personally. What do you hope to be working on at this time next year, and what do you hope to have accomplished in your role as CMO at GroundTruth? 

A. I want GroundTruth to be seen as the media partner that helps you deliver real business results. We’re not there to spend your money on impressions, or to help you win a Lion. Our job is to grow your business, so marketing is seen as an essential investment for more brands. The products we build, who we work with, and how we partner should make this clear.

Do you know of a new hire or an executive that’s shaking up business in the adtech, martech, e-commerce, localized marketing, or location intelligence space? Shoot us an email at editor@streetfightmag.com.

Frederick Douglass and the history of Black representation in photography honored in new Wadsworth exhibit

Frederick Douglass and the history of Black representation in photography honored in new Wadsworth exhibit

“A Black photographer in Hartford 150 years ago? That’s amazing.”

That’s just one takeaway that Henry Louis Gates Jr. has from the extraordinary new art exhibit “I Am Seen…Therefore, I Am: Isaac Julien and Frederick Douglass” that he helped create at the Wadsworth Atheneum Museum of Art in Hartford.

The Harvard professor, historian, literary critic, documentarian and popular host of the PBS series “Finding Your Roots” was recently at the museum for a panel discussion with the multi-media British artist and filmmaker Sir Isaac Julien and acclaimed art and cultural historian Sarah Elizabeth Lewis to discuss the legendary abolitionist Frederick Douglass and Black representation in photography in the 19th century. The talk, which sold out Wadsworth’s main auditorium as well as a Zoom-fed overflow room, marked the opening of the new exhibit, which is at the museum through Sept. 24.

Douglass, the former slave who became known as one of the foremost social reformers and statesmen of the 19th century, was the most photographed American of his time and often lectured on the power of photography. One of the places he spoke was in Hartford.

“I Am Seen…,” a collaboration between the Wadsworth and the Amistad Center for Art & Culture, is anchored by a multi-screen installation of “Lessons of the Hour,” a 28-minute film piece specifically about Douglass made by Julien in 2019.

Dr. Henry Louis Gates of Finding Your Roots speak during the PBS segment of the Summer 2019 Television Critics Association Press Tour 2019 at The Beverly Hilton Hotel on July 29, 2019, in Beverly Hills, California. (Amy Sussman/Getty Images/TNS)

There are five screens of images that interact with each other. The piece has a narrative flow: Douglass, played by actor Ray Fearon, walks a horse through a field, lost in his thoughts, then takes a steam train to a city where he delivers a stirring lecture on the power of photography. His thoughts and speech are amplified by a video documenting the African-American experience from Douglass’ time to the present day. There are images of lynching, civil rights marches and fireworks. “Pictures, like songs,” Douglass proclaims, “should be left to make their own way.”

Though “Lessons of the Hour” is a full exhibit in itself, Gates and Lewis have built upon Julien’s work by co-curating several rooms worth of daguerreotype photographs from the 1800s, meant to bring a community feel to a remarkable historical project. Most of the portraits are of Black Americans, some of which were taken by Hartford-based Black photographer Augustus Washington, who had a studio on Main Street in the late 1840s and early 1850s. Among Washington’s subjects was the famous abolitionist John Brown .

It was Wadsworth director Matthew Hargraves who decided to augment Julien’s installation with other Douglass-inspired art and local content and to involve Gates.

Gates had never curated an art exhibit before. “Nobody had ever asked,” he said. He was an ideal choice for this project since he has published essays on photography and has written about Douglass “since I was 20 years old.” Also, “Isaac’s a friend, so, of course, I wanted to do it. I said yes if they would also bring in this great art historian who’s an expert in this area, who I happen to know at Harvard.”

Photo on display at the Wadsworth Atheneum for “I Am Seen…Therefore, I Am: Isaac Julien and Frederick Douglass.”

That art historian was Lewis, an associate professor of history of art and architecture and African and African-American studies at Harvard who specializes in 19th-century Black representation and racial justice in American art. “Sarah made history with her special issue of Aperture,” Gates said. Lewis edited the spring 2016 issue of the art magazine, which had a “Vision and Justice” theme.

The photos are displayed in glass cases as if they were precious gems. They depict everyday people either dressed up to have pictures taken or showing off something they’re proud of. One man brandishes a bugle. There are children and pets. There is a formal dignity in how the subjects pose. The exhibits glow with history and humanity.

While showing off the treasures in the exhibit, Gates spoke of how the academic field of African-American studies is “50 years old and still fighting for its existence.” He railed against those who would censor or suppress books. “Even one of my works of scholarship has been banned,” he said.

Among those there to see Gates on Friday was Wadsworth board member Mally Cox-Chapman, an old friend of his from when they both attended Yale. “We took a jazz class together,” Cox-Chapman said. In the panel discussion, Gates recalled walking around downtown New Haven in the 1970s and interacting with the various Black political groups around the Yale campus. He said he designed the African-American studies course he teaches at Harvard around the discussions that he experienced there.

Gates and Lewis both explained how the invention of photography was liberating for certain cultures and classes. It meant that portraits were no longer limited to wealthy people who could afford to have them painted.

Now, Lewis said, with cameras on our phones, “regular citizens are using the camera to document life.”

In the panel discussion, Hargraves noted that “this week marks the 180th anniversary of when Frederick Douglass first visited Hartford.” Julien said that he was inspired to create “Lessons of the Hour” in part because of essays like Gates’ “Figures in Black” and because he’d seen monuments to Douglass in London and elsewhere. “I didn’t know that Frederick Douglass had taught and given hundreds of lectures, that he’d had sonnets written about him,” the artist said. He said he included a train trip in the film because that “was the other technology that allowed him to give those lectures.”

Lewis explained that Douglass had several different prepared lectures he gave on photography alone. In talks titled “Pictures and Progress” and “Life Pictures,” the scholar said, “he talked about representation. What is the role of representation in a representative democracy?”

Gates ticked off Douglass’ achievements: “The greatest Black abolitionist. One of the greatest orators of the 19th century. The most photographed American of the 19th century. A great autobiographer. A philosopher. A theorist of photography.”

“There is a fundamental question here,” Lewis posed. “How are we going to tell the story of who we are?” She said Douglass thought he could make a statement by having his photo taken.

“He also thought he was good-looking,” Gates added to roars of laughter from the audience. “And he was.

“But Frederick Douglass knew the goal was to establish the subjectivity of the Black man, who’d been seen as an object. This was a technology that could be used to free people.”

“I Am Seen… Therefore I Am: Isaac Julien and Frederick Douglass” is on view through Sept. 24 at the Wadsworth Atheneum, 600 Main St., Hartford. thewadsworth.org.

A Korean American connects her past and future through photography

A Korean American connects her past and future through photography

I arrived in this country when I was 5 and my brother was 7. The first place we visited was Disneyland. I thought we had hit the jackpot. America was even better than I had expected. Soon after, we settled in Warrensburg, Mo., and a new reality sank in. I was transported from the cityscape of Seoul to the American Midwest. I have clear memories of walking through the vast prairie and the mazes of cornfields as a child.

/ Arin Yoon

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Arin Yoon

My mom, Young Ok Na, had a studio photo taken in preparation to come to the United States — for her passport and visa applications. My dad was going to graduate school and we had come to visit. We didn’t know that we were never going back to Korea. He didn’t want us to leave. When I made a picture of that photo, it was drizzling. A tiny fortuitous raindrop fell right under my eye. I didn’t realize until I was editing that this had happened. I ask my child self, “Why are you crying?”

/ Arin Yoon

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Arin Yoon

I notice my kids Mila and Teo interacting with nature, playing together and seeing how they create their own worlds and make their own memories. It is when I give in to seeing the world through their eyes that I find it easiest to parent. And then sometimes, their magic seeps into my world, when I let go of trying to be in control. I project my past onto them but I know parts of them remember it too.

Mila's and my hanbok tops in Matfield Green, Kan.

/ Arin Yoon

/

Arin Yoon

Mila’s and my hanbok tops in Matfield Green, Kan.

In Korea, there is a concept called han, which roughly translates to a collective feeling of sorrow relating to having been colonized and oppressed. It is a sentiment that connects Koreans to each other as well as to our ancestors. For members of the diaspora, han can also relate to the immigrant experience — to feelings of loss and displacement. But we can release some han in making new memories on land that feels more familiar to my children than it did to me at their age. As we walk through the tallgrass prairie, my daughter asks me, “Are we in a dream? Are we?” I wonder if she is starting to remember.

/ Arin Yoon

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Arin Yoon

What does this land represent? I think about the house we are staying in — a casita built for Mexican rail workers a century ago, one of the last ones to survive. There are three units in the bunkhouse. From the drawing in the room, it looks like there could have been up to 10 units at one point. I had packed a Mexican dress that was gifted to my daughter, Mila, without knowing the history of the bunkhouse. I feel like it is an homage to those workers. The kids are obsessed with the wild garlic here, possibly brought here by the Mexican laborers. A part of their history continues to grow and nourish.

/ Arin Yoon

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Arin Yoon

The more trains I watch pass behind the casitas, the more details I notice. I realize the ones carrying oil move more slowly than the ones carrying coal. My children recognize the logos on the trains moving consumer goods across the U.S. after just a few clicks on someone’s phone or computer.

/ Arin Yoon

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Arin Yoon

I think about the Chinese rail workers who built the transcontinental railway — how they were omitted from the 1869 photo commemorating the completion of the railroad. Everyone is celebrating, opening champagne as the final golden spike is hammered into the track. How easily have our experiences, as immigrants, been erased from American history. Corky Lee recreated that photograph in 2014 with the descendants of those Chinese laborers, 145 years after the original photo was made. We can take back some of our histories in commemorating the forgotten, lost and erased. Remembering.

Mila and Teo hold a photograph of me, my brother and my mom. They are the same ages as me and my brother in that photo.

/ Arin Yoon

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Arin Yoon

Mila and Teo hold a photograph of me, my brother and my mom. They are the same ages as me and my brother in that photo.

Through this work, I re-examine my connection to this land, reconsidering overlooked histories, as I tap into my own forgotten memories, conjuring the past, creating new memories, all while exploring my connection to the natural landscape, to my children, and to our past and future selves.

Copyright 2023 NPR. To see more, visit https://www.npr.org.

/ Arin Yoon

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Arin Yoon

Exhibit to focus on history of photography

Exhibit to focus on history of photography

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HICKORY — Harper House/Hickory History Center will present “A Click in Time — History Exposed Through the Eye of the Camera.”

At 7 p.m. Thursday, June 1, the Hickory History Center will host a reception for the new exhibit for the public to visit. “A Click in Time — History Exposed Through the Eye of the Camera” will feature a history of photography with over 25 cameras, Daguerreotype photographs, movie cameras through the years, Polaroid cameras, tools of the trade for photographers and historical photographs.

There will also be a photo shop set up and a selfie photo spot. An additional bonus will be a display of eight photographs of some of the “Untouchables” from the 1964 Ridgeview football team. Students from the photography department of Catawba Valley Community College took the photos in 2019 and made the photos into tin types.

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There will also be a “Photographers Alley – A Gallery of Cameras” displaying photographs taken by the students and faculty of the photography department at Catawba Valley Community College. 

The Hickory History Center is at 310 North Center St. in Hickory.

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