Sarah Zapata is interested in the presence of textiles. Her large-scale, immersive installations are architectural, with feet-high columns looming over interiors, ladders holding stitched works on their rungs, and structural forms arranged like walls or distant skylines. Expanding the realm of textiles beyond physical touch and practical use, Zapata considers how fibers occupy space and the way traditions and notions of community continue to evolve. “What I’m always thinking about in installation, and why I find it to be so important, is the viewer is literally part of the work,” she says, noting that she tends to use space as a material itself. Enveloping and robust, Zapata’s pieces plunge viewers into a world of bold, exuberant fiber.

This past March, Zapata closed a solo exhibition at the John Michael Kohler Arts Center in Sheboygan, Wisconsin, which transformed the gallery into an immersive chamber of dichotomies: palettes of tan and gray jutted up against red and lavender, the sleek lines of painted stripes contrasted with the textured fringe of fiber, and calm, neutral tones were met with the regal, riotous energy of vivid color.

Titled a resilience of things not seen, the exhibition referenced the Book of Revelation, the apocalyptic Christian text that Zapata encountered frequently as a child in an Evangelical home. The installation drew on her adolescent experiences with religious fear, alongside the alarm produced by the early days of the pandemic when everything was uncertain. Color played an important role in confronting these worries, and the inclusion of black, white, and grays became the artist’s opportunity to consider her own predilections. “I’m always very scared of it being too beautiful,” Zapata says. “Beauty is a very important entry point, and I’m always thinking about how the work can be accessible… but (I) have to challenge myself to be using things that are so ugly. And I hate neutrals.”

“A resilience of things not seen” (2022), installation at John Michael Kohler Arts Center, Sheboygan, Wisconsin. Image courtesy of the artist and JMKAC

Centered around hope and the possibilities of the future, the exhibition also hearkened back to textile heritage and was, in part, an homage to Lenore Tawney. The pioneering fiber artist’s delicate “Cloud Labyrinth” was suspended in that same gallery during a 2019 retrospective. While Zapata for many years focused on the ground and its humble nature, she expanded her work in this exhibition to the ceiling, again enforcing the polarity of the space while positioning her textiles in the middle. “I’m always thinking about how to occupy opposites and how to really be both and neither,” she tells Colossal. “I’m always trying to lean into this in-between space, not only physically but thinking about that in terms of time and accessing past, futurity, existing in the present, always this amorphous sense of time.”

This nebulous state figures prominently in Zapata’s practice, which filters longstanding cultural customs through her distinctly contemporary lens. She often refers to her works as ruins and draws on pre-colonial weaving practices in Peru, her father’s native country and a region with a robust legacy of women working collectively with fibers. Whereas textiles today tend to be infused with plastic and are part of a massively wasteful fast-fashion ecosystem, they’re historically linked to longevity and respect for the material itself.

“Textiles are very indicative of time and of course commerce, but I think they’re just such a beautiful indicator of one’s existence,” Zapata says, noting that she frequently returns to the rituals of the Paracas peninsula. The Andean peoples are known for their elaborate embroideries and use of cloth to celebrate life milestones. Much of the artist’s work references these ancient practices, along with Biblical narratives, queer history, and of course, the technical aspects of such an ancient craft.

“Existing with the moon under our feet” (2022), installation at Deli Gallery, New York, New York. Image courtesy of the artist and Deli Gallery

Currently, Zapata works on three looms in her Red Hook studio, one of which she recently acquired from her alma mater, the University of North Texas, Denton, after the institution shuttered its fiber program. Weaving in the last few years has become a “way to reset, a way to enter into this new paradigm of the world really,” and what’s emerged is an exploration into variety and potential. Some of her recent pieces, which were on view last year at Deli Gallery in New York, include tall plinths cloaked in patches of shag, tightly intertwined stripes, and conical pockets that stick out from the sides. Rich in color, pattern, and texture, the works continue the artist’s interest in contrast and juxtaposition.

Zapata will have a new installation on view this August at The Kemper Museum of Contemporary Art in Kansas City, Missouri, which alludes to the revolutionary lesbian community Womontown that emerged in the city in the 1980s. She’ll also open a solo show in September at Galleria Poggiali in Milan. Find more of her work on her site and Instagram.

“A resilience of things not seen” (2022), installation at John Michael Kohler Arts Center, Sheboygan, Wisconsin. Image courtesy of the artist and JMKAC

Detail of “A resilience of things not seen” (2022), installation at John Michael Kohler Arts Center, Sheboygan, Wisconsin. Image courtesy of the artist and JMKAC

“How often they move between the planets II” (2022), installation at Unit Gallery, London. Photo by Marcus Peel

“Existing with the moon under our feet” (2022), installation at Deli Gallery, New York, New York. Image courtesy of the artist and Deli Gallery

Zapata in her studio (2022). Photo by Ignacio Torres

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article Immersive Architectural Installations by Sarah Zapata Expand Rich Textile Traditions appeared first on Colossal.

Extending nearly 230 feet from end to end, the billowing panels of Janet Echelman’s newest installation capture the sun as it wafts above an intersection in downtown Columbus, Ohio. The first of the sculptor’s works (previously) to be installed over a street, “Current” is composed of 78 miles of blue and red twine tied into more than half a million knots. Alluding to currents of electricity—central to the city’s industrial heritage along the Scioto River—and the currents of the river itself, the artwork visualizes the flow of energy and nods to the area’s iconic illuminated arches, which were among the first to adopt gas lighting in the early 19th century.

Using the surrounding buildings as both literal and figurative anchors, Echelman expresses her fascination with how Columbus has evolved over time. The red fiber references the bricks of early buildings, and the blue suggests the color of water. In a statement about the project, the artist shares that she hopes the work “captures that idea of interconnectedness and creates a space where people feel a sense of community and sanctuary.” The municipal setting for the work is also significant, tying together privately-owned spaces with public thoroughfares. “I love that this artwork literally laces into the fabric of the city over the public street because it’s a place that everyone feels entitled to be present,” she says.

If you’re in Columbus, join the community celebration of the artwork at the intersection of Gay and High streets on June 9. You can also explore an archive of the artist’s work on her website.

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article 78 Miles of Multicolored Twine Flows Through Downtown Columbus in Janet Echelman’s ‘Current’ appeared first on Colossal.

Stagwell Marketing Cloud’s Stadium-Level Augmented Reality Platform, ARound, to Produce Custom Sport Beach App Experience for WNBA Pioneer Sheryl Swoopes

NEW YORK and CANNES, France, June 5, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced its fourth slate of talent and brand partners and a custom augmented reality experience powered by the Stagwell Marketing Cloud in the lead up to Sport Beach, its flagship venue at the Cannes Lions International Festival of Creativity 2023 (Cannes Lions). Sport Beach is built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom.

Sport Beach also welcomes a fresh set of athletes and notable brands partnering with Stagwell to explore how they’re bridging fandom across cultures, genders, geographies, and technologies.

Athletes

• Andy Cole (soccer) – An English former professional soccer player who played as a striker from 1988 to 2008, most known for his time with Manchester United. He is the fourth highest goal scorer in Premier League history and won 9 trophies including the Treble of the Premier League, FA Cup and UEFA Champions League in 1999.
• Julian Edelman (football) – A three-time Super Bowl winning wide receiver for the New England Patriots, he was the receiving yards leader during his victories in Super Bowl XLIX and beloved by many in New England for his ability to shine the brightest on the biggest stage. Since retiring from the NFL, Julian has kept busy as an on-air analyst covering the NFL, and starting the sports history podcast Games with Names. Julian is also a proud member of the Jewish community and has leveraged social media as a platform to be an outspoken advocate against antisemitism.
• Michael Johnson (track and field) – The best 200/400m sprinter in the history of the sport athletics. He was the first man to win both events at an Olympic Games and the first man to win consecutive gold medals in the 400m. He retired in 2000 with 12 x Olympic and World Championship gold medals. 0 x Silver. 0 x Bronze. Post athletics Johnson has taken the philosophy of success and applied it to various business ventures as well as establishing himself as a leading keynote speaker, and has received widespread acclaim as a commentator/analyst.
• DK Metcalf (football) – An American star wide receiver for the NFL’s Seattle Seahawks, DK was selected in the second round of the 2019 NFL draft after playing college football at Ole Miss and the University of Mississippi. DK holds the NFL record for most receiving yards by a rookie in a playoff game and the Seahawks record for most yards in a Season.
• Tony Parker (basketball) – A French former professional basketball player with one of the most impressive CVs of any French sportsperson, winning four NBA championships with the Spurs (in 2003, 2005, 2007 and 2014) and helping France become European champions in 2013. Tony is now a champion of business in the sports world and beyond through his many entrepreneurial pursuits and his newly developed Infinity Nine Group where he serves as CEO.
• Robert Pires (soccer) – A former French International who represented his country on 79 occasions winning the World Cup in 1998 and Euro 2000. Robert is best known for his starring role in the Arsenal Invincibles team and also played for Metz, Marseille, Villarreal, Aston Villa and FC Goa. Robert currently is an International ambassador for Arsenal, an expert pundit for Canal and long term ambassador for Gatorade and PepsiCo.

Brands

• Gatorade® – Gatorade, an iconic PepsiCo (NYSE: PEP) brand, is the official sideline partner and sports beverage of Sport Beach. Gatorade provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by a 57-year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fuelling needs of athletes in all phases of athletic activity.
• Hearst Magazines – Hearst Magazines’ portfolio of dozens of iconic, powerful brands inspires and entertains audiences across all media platforms, moving minds, hearts and bodies. Reaching hundreds of millions passionate fans around the globe, Hearst Magazines is the world’s leading data-driven lifestyle media company, helping our partners meaningfully connect with consumers around what matters most in their lives.
• Michelob ULTRA – Michelob ULTRA exists to redefine the conventions of well-being and believes that enjoyment is a critical part of living a healthy and active lifestyle. With lower calories and great taste, Michelob ULTRA is the superior light beer that brings enjoyment without compromise so you can enjoy it all.
• NBCUniversal – One of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

Play with the Pros: Custom AR Experience

Sport Beach & Sheryl Swoopes in AR: ARound, the stadium-level shared augmented reality platform has developed a smartphone-enabled AR experience custom to WNBA legend Sheryl Swoopes. With the Mediterranean Sea as the canvas, Sport Beach attendees can use their phones to interact with a gamified augmented experience that unveils Sheryl’s inspiring legacy and accomplishments, from being the first signed to the WNBA to becoming All-Star and three-time, consecutive WNBA Champion. ARound is a product within the Stagwell Marketing Cloud.

Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst. Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Colle McVoy, Doner, Forsman & Bodenfors, GALE, HUNTER, Instrument, National Research Group and Stagwell Marketing Cloud will drive the conversation.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Sarah Arvizo
[email protected] 

SOURCE Stagwell Inc.

Alteryx & Tableau CRO veteran Scott Jones joins as Exec Chair; Marge Breya moves up to President; David Gai becomes COO

AUSTIN, Texas, June 5, 2023 /PRNewswire/ — Today at the Forrester B2B Summit, Leadspace, the leading B2B revenue automation company, announced Revenue Radar.  Revenue Radar is the industry’s first revenue navigation system to use multi-signal AI targeting to map the fastest route to revenue.  Sales and marketing teams can now minimize spend and maximize revenue by proactively targeting the accounts and people with the highest likelihood to buy.  Leadspace^TM also appointed Scott Jones, Marge Breya and David Gai as its new executive team to accelerate innovation and seize category leadership.  The moves are intended to fuel the company’s next stage of growth in revenue automation, one of the hottest revenue AI markets. 

“We are delighted to welcome Scott Jones as our executive chairman, Marge Breya as our new president, and David Gai as COO,” said Erel Margalit, Chairman of JVP and Leadspace. “As veterans in the AI/BI space, this team of experts are in a truly great position to spearhead the Leadspace Drive platform and revolutionize the world of revenue generation from an art to a science. Leadspace identifies your most relevant customers, the profile of the people that can buy your product and the buying team around them. Its revenue AI produces the best roadmap to reach your next quarter, or next year’s revenue growth. It’s all about targeting the relevant customers and the relevant people in the right organizations.”

Revenue Radar.  The quickest route to Revenue.
“More than 5 million sales people and $25B of marketing programs are aimed at driving B2B revenue – and they need a map,” stated Marge Breya, President of Leadspace. “Google Maps revolutionized the way we travel efficiently every day.  Revenue Radar and our four-signal AI targeting is the revenue navigation system that will change the game in revenue generation.” 

Revenue Radar^TM applies four-signal AI targeting to narrow the target by focusing on companies with a 2X, 6X or even 12X chance of closing.  As a result, sales and marketing teams understand exactly which accounts are likely to buy their product, who are the best contacts within those accounts, and who is showing interest and timing this week or month. While basic or advanced profiling tools populate profiles with various types of firmographics and technographics such as company revenue, size, industry, sub-industry, region ownership, website and installed base technologies, Revenue Radar analyzes them as buying signals to generate algorithmic insights so sales and marketing can focus on closeable business. Available in the Leadspace Studio or integrated into popular CRM systems like Salesforce and Marketo, Revenue Radar makes campaign targeting easy with buying propensity, intent, persona and engagement signals.

The Leadspace Drive Platform takes revenue operations across sales and marketing to the next level by determining which buying centers, accounts and people to focus on based on likelihood to buy. As a result, Sales operational teams can create equitable territories and account plans based on TAM (Total Addressable Market) opportunity profiling. Marketing teams can create intelligent ABM campaign segments tuned by territory and activated across the most popular digital platforms. HG Insights cites that, “Companies that purchased AI-assisted sales tools to improve their customer experience—and their revenue operations—saw the greatest new revenue lift, while slow adopters suffered as a result.”

The New Executive Team of Revenue Experts
The Leadspace executive team are each recognized leaders in every aspect of revenue – from sales to marketing to services.

• Scott Jones joins the Leadspace board of directors as the company’s Executive Chairman.  Scott has more than 25 years of experience in building and managing global go-to-market teams in the enterprise software and marketing services industries from early stage and high-growth, to market-leading, public companies. Scott is formerly the CEO of Incorta, a unified data and analytics company.  He also served as President and Chief Revenue Officer for automated analytics company Alteryx, a company he joined prior to its IPO. Scott helped build and scale Alteryx from $75M in revenue to more than $450M over four years and the customer base from 2,500 to more than 6,000 companies.
• Marge Breya has been named President of Leadspace. Marge Breya joined Leadspace in 2021 and most recently served as the company’s Chief Operating Officer.  Marge is an eight-time Chief Marketing Officer and recognized category creator who has held executive leadership positions at leading technology companies including Sun Microsystems, HP and SAP. She is a 20-year operating officer of public and private technology and companies and a 15-year board member.   
• David Gai has been named Chief Operating Officer of Leadspace.  David joined Leadspace in 2022 as the company’s Chief Experience Officer.  David is an expert in customer operations.  He brings more than thirty years of executive leadership in high-tech customer and field operations.  His experience spans startup, turnaround and rapid change environments.  He has held executive customer operations roles at CentralSquare Technologies, BMC Software, JDA Software, BEA Systems and Hewlett Packard.

See us at the Forrester B2B Summit
Leadspace is a sponsor of the Forrester B2B Summit and can be found at booth 414 for a demo of Revenue Radar. The company is presenting a case study on how the Informatica team harnessed Leadspace Revenue Radar in their state-of-the-art marketing engine to drive 50% of net-new pipeline at 2:50pm in Room17A on Monday, June 5 at the Austin Convention Center. 

About Leadspace
Leadspace takes the guesswork out of B2B revenue for companies like Microsoft, Salesforce and Gong by targeting the fewest number of companies with the highest odds of closeable business.  The Leadspace Drive Platform^TM is fueled by the best B2B profiles in the industry — more than 200M companies and 600M people. Revenue Radar^TM applies four-signal AI targeting to narrow the target by focusing on companies with a 2X, 6X or even 12X chance of closing.  More than 25 thousand sales and marketing professionals use the Drive platform to build and operationalize their total addressable market (TAM), identify their ideal customer profile (ICP) and optimize their campaigns with fit, intent and persona models. Sales and marketing teams use Leadspace to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, please visit www.leadspace.com, connect with us on LinkedIn, Facebook and follow us on Twitter.

Photo – https://mma.prnewswire.com/media/2092918/LeadSpace.jpg

Press Inquiries: [email protected]

SOURCE LeadSpace Ltd.

Alteryx & Tableau CRO veteran Scott Jones joins as Exec Chair; Marge Breya moves up to President; David Gai becomes COO

AUSTIN, Texas, June 5, 2023 /PRNewswire/ — Today at the Forrester B2B Summit, Leadspace, the leading B2B revenue automation company, announced Revenue Radar.  Revenue Radar is the industry’s first revenue navigation system to use multi-signal AI targeting to map the fastest route to revenue.  Sales and marketing teams can now minimize spend and maximize revenue by proactively targeting the accounts and people with the highest likelihood to buy.  Leadspace^TM also appointed Scott Jones, Marge Breya and David Gai as its new executive team to accelerate innovation and seize category leadership.  The moves are intended to fuel the company’s next stage of growth in revenue automation, one of the hottest revenue AI markets. 

“We are delighted to welcome Scott Jones as our executive chairman, Marge Breya as our new president, and David Gai as COO,” said Erel Margalit, Chairman of JVP and Leadspace. “As veterans in the AI/BI space, this team of experts are in a truly great position to spearhead the Leadspace Drive platform and revolutionize the world of revenue generation from an art to a science. Leadspace identifies your most relevant customers, the profile of the people that can buy your product and the buying team around them. Its revenue AI produces the best roadmap to reach your next quarter, or next year’s revenue growth. It’s all about targeting the relevant customers and the relevant people in the right organizations.”

Revenue Radar.  The quickest route to Revenue.
“More than 5 million sales people and $25B of marketing programs are aimed at driving B2B revenue – and they need a map,” stated Marge Breya, President of Leadspace. “Google Maps revolutionized the way we travel efficiently every day.  Revenue Radar and our four-signal AI targeting is the revenue navigation system that will change the game in revenue generation.” 

Revenue Radar^TM applies four-signal AI targeting to narrow the target by focusing on companies with a 2X, 6X or even 12X chance of closing.  As a result, sales and marketing teams understand exactly which accounts are likely to buy their product, who are the best contacts within those accounts, and who is showing interest and timing this week or month. While basic or advanced profiling tools populate profiles with various types of firmographics and technographics such as company revenue, size, industry, sub-industry, region ownership, website and installed base technologies, Revenue Radar analyzes them as buying signals to generate algorithmic insights so sales and marketing can focus on closeable business. Available in the Leadspace Studio or integrated into popular CRM systems like Salesforce and Marketo, Revenue Radar makes campaign targeting easy with buying propensity, intent, persona and engagement signals.

The Leadspace Drive Platform takes revenue operations across sales and marketing to the next level by determining which buying centers, accounts and people to focus on based on likelihood to buy. As a result, Sales operational teams can create equitable territories and account plans based on TAM (Total Addressable Market) opportunity profiling. Marketing teams can create intelligent ABM campaign segments tuned by territory and activated across the most popular digital platforms. HG Insights cites that, “Companies that purchased AI-assisted sales tools to improve their customer experience—and their revenue operations—saw the greatest new revenue lift, while slow adopters suffered as a result.”

The New Executive Team of Revenue Experts
The Leadspace executive team are each recognized leaders in every aspect of revenue – from sales to marketing to services.

• Scott Jones joins the Leadspace board of directors as the company’s Executive Chairman.  Scott has more than 25 years of experience in building and managing global go-to-market teams in the enterprise software and marketing services industries from early stage and high-growth, to market-leading, public companies. Scott is formerly the CEO of Incorta, a unified data and analytics company.  He also served as President and Chief Revenue Officer for automated analytics company Alteryx, a company he joined prior to its IPO. Scott helped build and scale Alteryx from $75M in revenue to more than $450M over four years and the customer base from 2,500 to more than 6,000 companies.
• Marge Breya has been named President of Leadspace. Marge Breya joined Leadspace in 2021 and most recently served as the company’s Chief Operating Officer.  Marge is an eight-time Chief Marketing Officer and recognized category creator who has held executive leadership positions at leading technology companies including Sun Microsystems, HP and SAP. She is a 20-year operating officer of public and private technology and companies and a 15-year board member.   
• David Gai has been named Chief Operating Officer of Leadspace.  David joined Leadspace in 2022 as the company’s Chief Experience Officer.  David is an expert in customer operations.  He brings more than thirty years of executive leadership in high-tech customer and field operations.  His experience spans startup, turnaround and rapid change environments.  He has held executive customer operations roles at CentralSquare Technologies, BMC Software, JDA Software, BEA Systems and Hewlett Packard.

See us at the Forrester B2B Summit
Leadspace is a sponsor of the Forrester B2B Summit and can be found at booth 414 for a demo of Revenue Radar. The company is presenting a case study on how the Informatica team harnessed Leadspace Revenue Radar in their state-of-the-art marketing engine to drive 50% of net-new pipeline at 2:50pm in Room17A on Monday, June 5 at the Austin Convention Center. 

About Leadspace
Leadspace takes the guesswork out of B2B revenue for companies like Microsoft, Salesforce and Gong by targeting the fewest number of companies with the highest odds of closeable business.  The Leadspace Drive Platform^TM is fueled by the best B2B profiles in the industry — more than 200M companies and 600M people. Revenue Radar^TM applies four-signal AI targeting to narrow the target by focusing on companies with a 2X, 6X or even 12X chance of closing.  More than 25 thousand sales and marketing professionals use the Drive platform to build and operationalize their total addressable market (TAM), identify their ideal customer profile (ICP) and optimize their campaigns with fit, intent and persona models. Sales and marketing teams use Leadspace to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, please visit www.leadspace.com, connect with us on LinkedIn, Facebook and follow us on Twitter.

Photo – https://mma.prnewswire.com/media/2092918/LeadSpace.jpg

Press Inquiries: [email protected]

SOURCE LeadSpace Ltd.

2023 Fast Company Most Innovative Company will partner with clients on emerging tech including AI, NFTs, Web3, and pioneer breakthrough platforms and content 

NEW YORK and PORTLAND, Ore., June 5, 2023 /PRNewswire/ — Stagwell’s (NASDAQ: STGW) Instrument – a multidisciplinary creative company that redefines brands and experiences – today announced the launch of two new core service offerings: content innovation and experience innovation, led by Paul Welch and Mike Creighton, executive directors at Instrument, respectively. These units will work with existing and prospective clients to unleash innovation at scale across partners’ content, digital experiences, and technology infrastructure.

The newly launched disciplines fuse full-funnel brand marketing strategy with the cutting edge of technology and content innovation:

Experience Innovation, led by Mike Creighton, Executive Director at Instrument, works to weave emerging technologies through all of Instrument’s offerings, helping its partners across every sector avoid riding hype cycles on emerging technology and effectively experiment with trends like artificial intelligence (AI), web3, the metaverse, gaming, and XR to find the innovation that sustains long term growth. Learn how Instrument’s experience innovation disciplines is helping clients responsibly integrate generative AI here. 

“Brands are ecosystems which interact with people millions of times every day: emerging technology reveals new opportunities for brands to engage with consumers by creating new experiences on nascent channels, media, and capabilities,” said Mike Creighton. “AI, web3, the metaverse, gaming, XR — they all represent potential opportunities. To navigate them and find what’s right for our clients, we avoid riding hype cycles. We make certain that “yes” is the answer to these three questions: Is it appropriate for the brand? Does it provide value to the consumer? Is it a growth opportunity for the company? It’s about going beyond what’s working now and always considering what’s coming next.”

Content Innovation, led by Paul Welch, Executive Director at Instrument, develops new methods and tactics to produce authentic stories across all platforms. That involves making content that sometimes looks different than a traditional production or maximizing every shoot to capture content at that can be leveraged across multiple brand touchpoints, as seen in the work Instrument conducted for Nike to create a five-episode series, “Ultra Sound,” to serve Black mothers on the ultramarathon that is pregnancy. View that work here.

“At Instrument, we always try to be one step ahead, and what we’re launching now is something we’ve prototyped and tested for quite a while: a content production agency that’s born out of digital behaviors,” said Paul Welch. “Brands have a massive ecosystem to fill at a speed that’s difficult to sustain, but their teams and budgets are often still operating in a traditional commercial model. We are the solution to this.”

Instrument’s new service offerings interact with and complement its four award-winning centers of excellence: Creative, Production, Technology and Strategy. In 2023, Fast Company crowned the agency one of the world’s Most Innovative Companies in The World for its work on behalf of the Eames Institute and BankBlackUSA, and in 2022 it was honored across three categories in Fast Company’s Innovation by Design awards. To learn more about Instrument’s capabilities, visit https://www.instrument.com/services/ 

About Instrument
Instrument is a multidisciplinary creative company that redefines brands and experiences, with offices in Portland, Oregon, Brooklyn, New York, and Los Angeles, California. We are a dynamic group of creative technologists and storytellers that use the power of design and technology to co-create groundbreaking work with our clients. We connect brands like never before—helping organizations reimagine the most valuable pieces of their digital ecosystem. With deep talent in the areas of Strategy, Design, Development and Content Creation, we build modern experiences for ambitious brands.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Press Contact:
Sarah Arvizo
[email protected] 

SOURCE Stagwell Inc.

OLEAN, N.Y. — The current Tri-County Arts Council exhibit, “Haudenosaunee, Art of the Now” “Survive, Alive, Thrive,” featuring the works from culminating show for Seneca-Iroquois National Museum’s artist in residency program funded by the Appalachian Regional Commission’s Area Development fund. Artists in the residency program include Samantha Jacobs, Lorinda John, Penelope S. Minner, Alicia Sanford, Antoinette Scott, Bernadette Scott, Kristina Tome, and Leeora White.

In late summer of 2021 Appalachian Regional Commission Area Development with Southern Tier West grant funding came through for the Pathways to Success: Artist in Residency (AiR) Program at Seneca Iroquois National Museum. A call out for indigenous artists to apply went out in October 2021. Eight artists heeded the call from both Cattaraugus and Allegany territories. Their talents ranged from making corn husk dolls and weaving to painting and sewing. Each AiRs received a modest stipend to participate in a variety of activities that would inspire them to create a piece of art that they would donate to the museum. This show at Tri County Arts is an acknowledgement of the challenges met during this time, but more importantly a celebration of the successes of overcoming obstacles and the creativity that arose as a result.

In late summer of 2021 Appalachian Regional Commission Area Development grant funding came through for the Pathways to Success: Artist in Residency (AiR) Program at Seneca Iroquois National Museum. A call out for indigenous artists to apply went out in October 2021. Eight artists heeded the call from both Cattaraugus and Allegany territories. Their talents ranged from making corn husk dolls and weaving to painting and sewing. Each AiRs received a modest stipend to participate in a variety of activities that would inspire them to create a piece of art that they would donate to the museum. This show at TriCounty Arts is an acknowledgement of the challenges met during this time, but more importantly a celebration of the successes of overcoming obstacles and the creativity that arose as a result.

All the activities took place during the Covid 19 Pandemic, which everyone met with resilience. Participants made the best of a tough situation and each AiR took part in virtual, live, and hybrid professional development workshops with partners in the program. John Sheehan from Seneca Salamanca Chamber of Commerce presented the first workshop on how to be the best salesperson. He also gave the artists his secret FORM (Family, Occupation, Recreation, Money) equation for building successful sales relationships. Fred Frigthner, Director of Marketing Communications at W.R. Case & Sons Cutlery did two separate workshops on telling stories about products along with a writing workshop. Picking up from there, Tom Cullen led the AiRs in a discussion on “recognizing and identifying your audience in order to attract your dream customer.” At Tri County Arts Council Director Emeritus Mikel Wintermantle and Artist Educator Allison Braun did a hands-on workshop focused on displaying and photographing art. Artists got to play with light boxes and learn all about the power of their cellphones to make their work pop! Hayden Hanes brought the previous topics together and presented on photographing your work and how to tell your story. Brian Kelly hosted a Creating and editing websites Workshop at The Hub in Olean. Sharon Louden, the former director for Chautauqua Visual Arts presented a virtual talk on making a living as a working artist, which covered grants, fellowships, arts markets, and commissions. The artists also participated in several arts markets arranged at the museum and they took a trip to K-Art in Buffalo and participated in a Q and A about fine arts galleries with the gallery managers.

In addition to forming new relationships between Seneca Iroquois National Museum and organizations in Olean and Allegany Village, and supporting the creative economies, the final piece to the Pathways to Success program is the mini-gallery boxes. This was an idea inspired by the mini-libraries that have been popping up in communities and neighborhoods across the United States. The idea behind the mini-galleries was to place art and the institution within the communities to make the exhibits accessible and give people a taste of what they will find in the museum. Seneca Nation Arts and Cultural Placed Based Tourism Initiative is an example of a cost-effective foundation for a continued partnership and project to create permanent resources that will benefit all partners.

Funds were used to create these permanent place-based displays, which encourages cultural exploration of the region. These Mini Galleries capitalized on partnerships and lessons learned from the workshops. Additionally, the hope is that the Mini Galleries will be a replicable model that other museums and cultural institutions can use, helping to further promote SINM. The Seneca Nation’s Training and Employment Resource Center’s construction training program led by Jim Ray, created the Mini Galleries using their students and instructors. This program provided hands-on “trades/construction” training to displaced, underemployed, and/or disabled Indigenous peoples. The SINM, because of their integral role in fostering cultural programming as a practice of maintaining cultural continuation, has served and continues to serve as an excellent hub for all community partners to work through. Since participating in the Pathways to Success program half of the AiRs received funding through Creatives Rebuild New York fellowship and are fully employed as working artists with tools and skills to carry them through the end of the program in 2024.

The opening reception was catered by Chef Lorinda John from LoMade Meals and beverages provided by an anonymous donor.

For more information on this and any other exhibits at the Tri-County Arts Council, visit the website www.tricountyartscouncil.org or call (716) 372-7455.

TCAC has updated its Artist Market and is open to the public from noon to 6 p.m. Tuesday to Friday, and noon to 5 p.m. Saturday.

Art Industry News is a daily digest of the most consequential developments coming out of the art world and art market. Here’s what you need to know on this Monday, June 5.

NEED-TO-READ

Hans Peter Feldmann Dies at 82 – The news was jointly announced by the eight galleries he had worked with. The German conceptual artist’s works made out of his archive of seemingly banal pictures were considered by some critics as predecessors of appropriation art in the 1980s. He became the oldest winner of the Guggenheim Museum’s Hugo Boss Prize in 2011. (ARTnews)

Ownership of the Benin Bronzes Gets Complicated – Institutions in the West that agreed to return the treasures looted from the Kingdom of Benin palace by the British troops in 1897 are demanding clarification about who will own the bronzes after it was announced that the oba, the direct descendent of the Benin kingdom, would be the sole owner of the restituted treasures, rather than the state or the trust that oversees the development of the new Edo Museum of West African Art. The decision could be challenged by Nigerian officials under the newly elected president Bola Tinubu, who took office last Monday. Cambridge University has postponed its handover ceremony of 116 bronzes until clarity is gained. (New York Times)

Barbie Movie Causes Shortage of Pink Paint – Sarah Greenwood, production designer of the upcoming screen adaptation of the world’s famous doll franchise, told Architectural Digest that building the sets caused a global shortage of the Rosco fluorescent pink paint. But Rosco’s global marketing VP, Lauren Proud, clarified that there had already been a supply shortage due to logistical issues relating to the pandemic. “And then we gave them everything we could,” Proud said. (Vulture)

Oscar Murillo on How Painting Is Like Winemaking – The 37-year-old artist dubbed “the 21st-century Basquiat” said the making of his new work, Manifestations 2020-2022, on show at Gagosian, was like “making really good wine, it takes years.” The artist took his time to make art while living in his native Colombia during lockdown. (Observer)

MOVERS & SHAKERS

Rijksmuseum’s Vermeer Show Attendance – The Amsterdam institution has welcomed 650,000 visitors from 113 nations over the course of 16 weeks to its Vermeer exhibition, the most successful since the museum was founded more than two centuries ago. The show ended on Sunday but six of the 28 paintings featured at the exhibition remain on view at the museum. (Press release)

Angela Cassie Leaves Post at National Gallery of Canada – Cassie leaves for another yet to be announced leadership position in Manitoba after one year as the National Gallery of Canada’s interim director and CEO. (Artforum)

Woody De Othello Joins Stephen Friedman – The London gallery is jointly representing the 1991-born artist with Jessica Silverman Gallery and Karma. (Press release)

FOR ARTS SAKE

Philharmonia Orchestra Serenades in a London Parking Garage – The orchestra opened the 2023 season on Saturday with The Planets by Gustav Holst, a piece composed for a 95-member orchestra and chorus in a parking garage in Peckham that is now home to Bold Tendencies as part of London Gallery Weekend. A portrait of Holst is housed in the National Portrait Gallery, set to re-open on June 22 after a three-year closure. (Instagram)

Follow Artnet News on Facebook:
Want to stay ahead of the art world? Subscribe to our newsletter to get the breaking news, eye-opening interviews, and incisive critical takes that drive the conversation forward.

Art Industry News is a daily digest of the most consequential developments coming out of the art world and art market. Here’s what you need to know on this Monday, June 5.

NEED-TO-READ

Hans Peter Feldmann Dies at 82 – The news was jointly announced by the eight galleries he had worked with. The German conceptual artist’s works made out of his archive of seemingly banal pictures were considered by some critics as predecessors of appropriation art in the 1980s. He became the oldest winner of the Guggenheim Museum’s Hugo Boss Prize in 2011. (ARTnews)

Ownership of the Benin Bronzes Gets Complicated – Institutions in the West that agreed to return the treasures looted from the Kingdom of Benin palace by the British troops in 1897 are demanding clarification about who will own the bronzes after it was announced that the oba, the direct descendent of the Benin kingdom, would be the sole owner of the restituted treasures, rather than the state or the trust that oversees the development of the new Edo Museum of West African Art. The decision could be challenged by Nigerian officials under the newly elected president Bola Tinubu, who took office last Monday. Cambridge University has postponed its handover ceremony of 116 bronzes until clarity is gained. (New York Times)

Barbie Movie Causes Shortage of Pink Paint – Sarah Greenwood, production designer of the upcoming screen adaptation of the world’s famous doll franchise, told Architectural Digest that building the sets caused a global shortage of the Rosco fluorescent pink paint. But Rosco’s global marketing VP, Lauren Proud, clarified that there had already been a supply shortage due to logistical issues relating to the pandemic. “And then we gave them everything we could,” Proud said. (Vulture)

Oscar Murillo on How Painting Is Like Winemaking – The 37-year-old artist dubbed “the 21st-century Basquiat” said the making of his new work, Manifestations 2020-2022, on show at Gagosian, was like “making really good wine, it takes years.” The artist took his time to make art while living in his native Colombia during lockdown. (Observer)

MOVERS & SHAKERS

Rijksmuseum’s Vermeer Show Attendance – The Amsterdam institution has welcomed 650,000 visitors from 113 nations over the course of 16 weeks to its Vermeer exhibition, the most successful since the museum was founded more than two centuries ago. The show ended on Sunday but six of the 28 paintings featured at the exhibition remain on view at the museum. (Press release)

Angela Cassie Leaves Post at National Gallery of Canada – Cassie leaves for another yet to be announced leadership position in Manitoba after one year as the National Gallery of Canada’s interim director and CEO. (Artforum)

Woody De Othello Joins Stephen Friedman – The London gallery is jointly representing the 1991-born artist with Jessica Silverman Gallery and Karma. (Press release)

FOR ARTS SAKE

London Philharmonic Serenades in a Parking Garage – The philharmonic opened the 2023 season on Saturday with The Planets by Gustav Holst, a piece composed for a 95-member orchestra and chorus in a parking garage in Peckham that is now home to Bold Tendencies as part of London Gallery Weekend. A portrait of Holst is housed in the National Portrait Gallery, set to re-open on June 22 after a three-year closure. (Instagram)

Follow Artnet News on Facebook:
Want to stay ahead of the art world? Subscribe to our newsletter to get the breaking news, eye-opening interviews, and incisive critical takes that drive the conversation forward.