I made $194,000 in a year as a freelancer taking pictures of M&Ms, Burt’s Bees, and other products. Here’s the exact email I used to land clients.

I made $194,000 in a year as a freelancer taking pictures of M&Ms, Burt’s Bees, and other products. Here’s the exact email I used to land clients.
Deirdre Schlabs with a camera

Deidre Schlabs tried out photography when working at a jewelry company at college.

Deirdre Schlabs


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  • Deidre Schlabs studied marketing at college but turned to photography after graduating in 2020.
  • The 26-year-old used Fiverr to make $67,000 in her first year as a freelance product photographer. 
  • See the email template Schlabs uses to land clients such as Burt’s Bees and M&M’s.

This as-told-to essay is based on a conversation with Deidre Schlabs, a 26-year-old product photographer in Chattanooga, Tennessee. Insider has verified her income with documentation. The following has been edited for length and clarity.

I studied marketing at college and had a marketing job lined up but decided to instead go into freelance product photography after I graduated. I had little to no experience when I started out in 2020. Last year, I made $194,000 and worked with hundreds of brands.

While at college in 2018, I began doing photography work for a jewelry company called M Street Studio. I was completely self-taught in photography. I’d photographed weddings before as a side job but didn’t know anything about photographing products.

I took photos of their products — earrings on a model’s ear — and helped the company make its website. It felt really creative.

About a year later, I also started working for a marketing brand. I worked on its website and social media part time for $1,000 a month. That was from February 2019, alongside my product-photography job, all through college and my MBA. I’d planned on going into marketing when I left college.

I decided to try product photography freelance

When I left college in May 2020, I decided to try out product-photography freelancing. I was scared, but I knew that I could do it.

I started my own company called Fluff Media. The first thing I did was set up a website on Squarespace and design a logo to legitimize my work.

I set up a Fiverr profile in May 2020 offering one service: product photography.

I charged low prices and kept my packages simple

In the beginning, I kept my pricing competitive and straightforward by charging per image.

The most basic image was a photo on a plain, white background for $15. I offered a styled photograph for $35 — a photo with props against a colored background. I had one package for three styled photos and one white background.

To drum up client interest in my listing, I tried to cover what the photos should be used for and brands that I’d worked with. If clients wanted a custom package, I asked them to reach out to me beforehand so we could figure out what they needed. Then I’d send them a custom offer.

I reached out to prospective clients I found on social media

I found clients through Fiverr and social media. I’d search through social media, finding brands online that I wanted to work with. I was looking for lifestyle, health, and wellness clients. I sent my Fiverr listing out to prospective clients. When I emailed them, I’d say:

Hello there!

My name is Deidre Schlabs, I own Fluff Media, a full-service photography agency focusing on editorial and content product photography. You can view my work here: fluffmedia.com.

I came across [company name] on Instagram and fell in love with your [compliment about the brand or why it drew your eye]. I especially admire [something you admire or find interesting]!

I am reaching out to see if you are in need of product photography and/or social media content creation. I know how overwhelming it can be to constantly need new content for social media and ads. My goal is to help my clients by creating images that are unique, impactful, and eye-catching. I would love to partner with you to tell your brand’s story.

Let me know if you would like to schedule a quick call to talk through my process and how I can help you. I am available most mornings!

Clients would ship their products to me to photograph from anywhere in the world. It snowballed, and I’d made $5,000 by the end of June 2020.

I took on any client and paid for my own props

Many clients wanted a custom package. I’d shoot any product, no matter what. If a client wanted a photo of a model holding a product in a gym, for example, I would do that.

When I started out, I’d buy the props from Amazon or Target. I’d ask my friends to model for me, sometimes for free or a lot cheaper than hiring a professional model. More than half of my expenses in 2020 went into investing in the business, such as buying props and equipment. 

I’d photograph products in a studio I hired in downtown Chattanooga because my house was too small. The studio was part of a program for creatives and subsidized.

I asked clients to leave reviews

I asked every client to leave me a review on Fiverr.

If I had a client that was truly unhappy with the photos I’d taken, which was rare, and I’d done everything I could to fix them or reshoot, I’d cancel the order and give them a full refund.

That was better than forcing them to pay, which could prompt them to leave a bad review. Now I have more than 600 five-star reviews.

My reviews speak for my work and attract new clients. I don’t do any marketing. I’m bad at posting on my Instagram account.

By the end of 2020, I’d made $32,300 in revenue on Fiverr and $67,000 in total income from my photography — after expenses, such as materials and renting my studio, which came to about $36,000.

I increased my prices and started charging clients for extras

Within a year, I started getting pickier about the products and clients I took on so I could increase my profitability.

I realized the best fit for me was projects I could shoot in my studio room, where I didn’t have to drive around or install anything. I preferred shooting smaller products so they would fit in front of the backdrops I had.

I focused on beauty, wellness, and lifestyle products that were smaller than 1 foot. I stopped doing anything that required installation, wall or ceiling mounting — or on-location shoots.

And if a brand wanted fresh fruit or flowers in their photos, they’d have to pay for that.

With this more focused approach I grew my income to $77,000 in 2021 on Fiverr, and my net income from photography was $157,000.

I landed campaigns for big brands

I started getting a mix of bigger brand clients and smaller businesses. I’ve worked with Burt’s Bees and DoorDash.

After two years of working in product photography full time, I’d built connections with people working in marketing. A contact referred me to a marketing company that was working on a campaign for M&M’s. It commissioned me in April 2022 to shoot photos for user-generated content and professional photos. It paid $3,500.

I figured a company like M&M’s would have an in-house photographer, but it’s still hiring out freelancers. I shot the UGC on an iPhone in Walgreens and the product shots in my studio.

I love shooting for new, smaller companies and established brands — my client mix is about half and half. But I work with smaller brands more often than big ones. It’s good to have a varied portfolio.

Pursuing my creative passion has changed my life

Last year, I made $62,600 on Fiverr, and my net income was $194,000. I’ve worked with about 800 brands.

Life is so different when you work for yourself. Everything I earn is for me and my business.

I’m having so much fun. I sleep in until 9 a.m. most days and have a slow morning doing some editing. I wait until the afternoon to shoot products — that’s when the light is best.

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Kraszna-Krausz photography and moving image book awards 2023 longlist

Kraszna-Krausz photography and moving image book awards 2023 longlist
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In 1977, more than 15,000 artists, intellectuals and performers from 55 nations worldwide gathered in Lagos, Nigeria, for the Second World Black and African Festival of Arts and Culture. Brooklyn-based photographer Marilyn Nance served as the North American delegation’s photographer, taking more than 1,500 images throughout the course of the festival

Healing through art: Muscogee Nation’s Council Oak Comprehensive HealthCare is also a tribal art museum

Healing through art: Muscogee Nation’s Council Oak Comprehensive HealthCare is also a tribal art museum

When approaching the registration desk at Council Oak Comprehensive Healthcare a person is greeted by one or two staff members and a giant painting by Bobby C. Martin (Muscogee Nation) titled “But You Don’t Look Indian …” Martin also created the giant tiled painting on the opposite wall depicting the Council Oak tree with a long branch extending across the lobby’s walls stretching back to the Muscogee Nation’s ancestral lands.  

Opened in 2021, Council Oak Comprehensive Healthcare, 10109 E. 79th St., started as a hospital, but it also has evolved into a Muscogee Nation art museum. While doctors use some of the best technology to treat Native patients from any tribe, the art is also meant to help heal those seeking treatment and their loved ones who accompany them.  

This isn’t the Indian Health Service environments of bland rooms with public service announcements, uncomfortable chairs and long waits as depicted in Muscogee/Seminole filmmaker Sterlin Harjo’s “Reservation Dogs.” Council Oak is a world-class treatment center and home to the most extensive collection of Muscogee art on display in the state.  

“I’m happy we’re here to help our people who are here for medication or are sick,” says artist Yatika Fields (Muscogee, Cherokee, Osage), who has many pieces at Council Oak. “Art is powerful. Art inspires. Art is a tool that really can create healing, and create a way of new thinking, open a new door and passageway for that process of imagination and healing to begin.” 

The hospital 

Muscogee Nation officials had long been looking for a way to grow their medical presence in Tulsa, but nothing fit their needs. Then they saw on the news in late March 2021 that Cancer Treatment Centers of America Tulsa would close in June and the campus residing within the reservation would soon be for sale. 

“Within 20 minutes, we had texts going between myself, Chief (David) Hill and Shawn (Terry), who is our Secretary of Health,” says Rhonda Beaver, chief administrative officer for the Muscogee Nation Department of Health. “Within a couple of weeks, we were having dinner with the owner … He was delighted to know our mission and his mission aligned with what we were trying to do, so we came to terms on an agreement.” 



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Rhonda Beaver, chief administrative officer for the Muscogee Nation Department of Health, in front of Bobby Martin’s Council Oak Tree painting.



As the COVID-19 pandemic intensified, the deal was done fast in what was essentially a turnkey operation. In their monthly meeting in June 2021, Muscogee Nation National Council voted unanimously to purchase the property. The previous owner left behind everything that didn’t fit through a doorway.  

“I believe all of that more so became a sense of urgency as a result of the pandemic,” says Beaver, who worked for IHS for nearly two decades before joining her tribe’s health department. “We had a hard time placing our patients. By the time we would call around there would be no beds here in Oklahoma. So we would call other states like Louisiana, Colorado, Arkansas. And then in some instances, by the time we’d get ready to move that patient to Louisiana, we’d get a phone call back and say the bed’s gone.” 

Council Oak first opened in August 2021 with urgent care to test Oklahomans for COVID-19. Operations since have expanded with the focus solely on helping area tribal citizens with urogynecology, pulmonology, an HIV and hepatitis clinic, a diabetes clinic, a surgery center and a neurology clinic focusing on general neurology, stroke prevention, post-stroke and headache treatment. There’s also a hospice wing with a negative pressure room for those who want to be close to their loved one without sharing the same air. 

The hospital also has some of the best technology in the region for helping find a problem and then treat it. There is a 512-slice CT machine, which means “it slices you up 512 times. The more it slices you up, the easier it is for them to see and to catch something,” Beaver says. “We recently bought a DaVinci Robot for the surgery suites. That was a $2 million investment for the facility. We know new doctors are learning with this technology, so when they get here, we want to be ready for them.” 

The 20-acre campus comprises 336,385 square feet of health care facilities including inpatient and outpatient accommodations. It includes a 30,386-square-foot medical office building and about 40 hotel rooms that are being remodeled to better accommodate family members and patients with added amenities for longer stays. When completed, the rooms will be offered at a reduced price. 

“We know the needs of our people, and we want them to have a facility where they feel comfortable, where they feel like they’re at home, where they feel like they’re getting the healing that they deserve, where they’re getting culturally appropriate care, where we’re the friendliest facility around, and that they know they’re getting taken care of here,” Beaver says. “That’s ultimately our mission. We’re very pleased we can build something that mostly resembles what the Muscogee people are about.”  

From health care to art 

In September 2021, Muscogee Nation opened a 65-suite, monoclonal antibody infusion center that infused more than 5,000 Native and non-Native COVID-19 patients. It was a collaboration between IHS and the U.S. Department of Health and Human Services and Tulsa County, which allocated $500,000 to assist with infusion center costs.  



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Kenneth Johnson



When sculptor Kenneth Johnson (Muscogee) first visited Council Oak, he stood in the courtyard with hired art curator Julie O’Keefe (Osage) as she pointed out there were no flowers or birds or anything from the natural world. As they stood there, Johnson looked up at those patients in second-floor windows looking down on a drab courtyard that had a couple of benches with shade.

“There were people sitting up there for an hour looking down with their life literally flowing in and out of them, and I pictured something that would be inspirational,” says Johnson, who resides in Santa Fe, New Mexico, where he operates Kenneth Johnson Studio. “I saw a beautiful white ethereal egret coming out of that courtyard. It’s interacting with an 11-foot stainless steel pole that has two powder coated white steel feathers on it, and it represents feather dance. It’s a form of prayer. Since many people here are dealing with their mortality, they want to know their prayers are being heard.” 

In the center of the installation Johnson and his team are creating a 32-foot turtle rising out of the ground that is made of Georgian marble from the Muscogee ancestral homelands. Its white stone signifies healing. Johnson says the turtle is made in four quadrants, and each quadrant has a bench inscribed with a saying in the Muscogee language from four different Muscogee Nation citizens: Bobby Yargee‘s states “Have love for one another”; Johnson’s great grandmother Ida Bruner’s states “Think on the good things”; Phillip Deere’s states “Keep standing strong”; and Joy Harjo’s is from a song she wrote, “Pass this love on, It knows how to bend, it will never break.” There’s also a water fountain in the center that is meant to be touched. 

“The colors are important. The concepts are important. The language is important. It’s all incorporated into something. What we see out there now is a corporate landscape, and what Muscogee Nation has empowered is Indigenous branding on the landscape,” he says. “All these are incorporated into the concept that a hospital should be doing, which is healing, or giving you the tools to grieve or mourn, and it reminds you people have gone before you and done the same things.” 

Art for healing 



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Bobby Martin’s “Council Oak Tree” in the lobby of Council Oak Comprehensive Healthcare



O’Keefe’s background is in consulting and dealing with artists throughout Indian Country, including extensive work with Bacone College’s collection of late Muscogee artist Acee Blue Eagle’s art, so hospital administrators contracted her to help them. 

When she first visited the facility in February 2022, O’Keefe quickly realized there was so much space to work with “they could fill this place every day with art, and it would never fill up.” 

Everyone agreed all art should come from Muscogee Nation artists. Some of the works would be acquired, whether it was one of Yatika Fields’ paintings or maybe some of his father Tom Fields’ photographs or a beaded bandolier bag created by Jay McGirt. But there would need to be new art commissioned as well to fit the needs of the hospital and its patients. 



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Julie O’Keefe



“All of these new pieces of artwork needed to reflect healing — healing not just within the mind or the body, but also within the spirit,” O’Keefe says. “I asked the artists to really convey within their work what they viewed as healing. How they viewed their people as healing. How they viewed themselves. How they viewed their caregivers, and how this affected them. 

The commissions brought about “incredible murals and paintings and sculptures and pieces where the Muscogee (Creek) community, but also the greater Native community, can come into this facility and they can experience some of that,” O’Keefe says. 

Overall, there are hundreds of pieces by more than 30 Muscogee artists. Some of the artists, like Johnson, have created their biggest pieces to date for Council Oak.  



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Yatika Fields



Fields had to double check the measurements of his studio to make sure there was enough room for the 10-foot-by-30-foot canvas, much less space for him to work on it before he embarked on his largest piece yet. The result is a massive oil painting full of bright colors depicting a ribbon dance from a green corn ceremony. 

“My work is kind of like a vessel, and an entryway into free association with those memories. So it’s not a painting of such a literal ceremony, but yet literal mark makings that bring you into it and take you further, which in reality I think a ceremony should do. It kind of opens up pathways and doors for you to feel all senses and find a place in you where you’re connected in unison with the space and atmosphere you’re in,” says Fields, who is a Tulsa Artist Fellow and works locally with Joseph Gierek Fine Art and with Garth Grennan Gallery in New York City. “I feel it’s really fitting that it’s right across from where you’re getting medications to feel better, because this is just another piece that’s going to make you feel better.” 

Immediate impacts 



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“Smirk 2” by George Alexander aka Ofuskie



Dr. Micah Wright (Choctaw) grew up with tribal/native care for his primary health source. That motivated him to become a doctor “to have the opportunity to give back to the system that provided for my family. Providing care to Native patients is a huge privilege for me.” 

He understands the importance of the Muscogee art that fills the campus. 

“In order to gain trust from my patients and their family, we aim to provide an atmosphere that promotes healing and embodies cultural awareness,” Wright says. “By creating a space that implements cultural history and artwork, patients and their family are able to feel represented.” 

Every time Beaver walks through the Council Oak hallways and offices she’s reminded of her family, friends and past events that cling to her heart.  

“When I see a picture of a ceremonial dance, it reminds me of taking my grandfather to these places. When I see Tom Fields’ black and white pictures of churches, it reminds me of Fourth Sunday (fellowship gatherings),” she says. “I get these good feelings, positive feelings. It’s not cold, it’s not sterile and it’s not uncomfortable. I think that helps in a healing process.” 



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Yatika Fields looks at photos that were taken by his father, Tom, that hang in Council Oak. 



Renovations continue throughout the campus as it turns to spring. There is art in storage ready to be hung once construction is completed in those areas. Some are being loaned to museums for exhibits. Johnson and his team are nearing completion on his courtyard installation. Muscogee Nation hosts its second annual art market a few miles down the road at River Spirit Casino and Resort. 

Standing in the main hallway not far from Fields’ “The Ribbon Dance,” O’Keefe admires a giant painting by Starr Hardridge (Muscogee) titled “Breath Giver” that depicts a young Muscogee girl blowing a flower’s seeds into the air. 

“This has been a project that will go down in my own personal history as one of the most fascinating and interesting and fulfilling projects I’ve ever worked on,” she says. “You do not have to be an artist to heal from art. You can go observe it, you can change the way you feel in a moment by just taking the time for a little self-care and going to take a look at something beautiful that stops you for just a minute, takes you out of your world and then go on. But sometimes that’s just the little push that we need. And art can do all of that.”

 

Opening May 4 For Dune Shack Photography Exhibit

Opening May 4 For Dune Shack Photography Exhibit

Internationally recognized photographer and Provincetown resident Jane Paradise captures the profound and intimate connections between people and their environments. This is stunningly apparent in her book “The Dune Shacks of Provincetown,” published in December 2022. A new exhibition by the same name at the Cape Cod Museum of Art in Dennis will present 42 of these photos, accompanied by a selection of quotes from the book. Samuel Tager of Provincetown is the guest curator. The show opens on May 4 and runs through July 30.

An opening reception and gallery talk with Ms. Paradise is planned for Thursday, May 4, from 4 to 6:30 PM. The gallery talk will be from 4 to 5 PM. The reception is free, and reservations can be made online.

Attleboro Arts Museum showing ‘Night Moves’ photography series

Attleboro Arts Museum showing ‘Night Moves’ photography series
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ATTLEBORO — “Night Moves,” a photography series by Bill Clark, is on display through May 31 in the Community Gallery of the Attleboro Arts Museum, 86 Park St.

“Through an emphasis on the interpretive power of the abstract, my work seeks to tease and engage the viewer’s inner imagination,” Clark said in a news release. “The resulting images are poetic and mysterious landscapes, revealing energetic patterns and delicate details.”

“While seeming to be chaotic at first glance, these prints entice the viewer to draw closer, to investigate the curious elements of the image, to dance with the soothing rhythms of the repetitive lines, and to try and make sense of the puzzling process used to create such a photograph,” AAM says. “All displayed images were captured in a single shot, within a fraction of a second, with minimal adjustments made in the digital darkroom.

“In the dark of night, the shutter is open, and Clark executes rehearsed gestures with the camera in hand. In this way, he uses the camera as his pen and light as ink to make ‘drawings’ of what stands before the lens. This approach is reflective of the Greek word’”photo-graphy,’ meaning “’ight-drawing.’

“The intensity of Clark’s defined movements, carried out within a compressed time period, influences both his creative focus and the emotional impact of the final photograph.”

After a career of working closely with designers, Clark keeps his studio outside of Providence, where he works as a professional photographer and calligrapher. For more information and artworks visit www.billclarkart.com.

The exhibit is free and open to all.

The Community Gallery is located in the lobby of the museum’s Emory Street entrance. Starting this month, exhibitions in the gallery will span two months instead of one.

“A two month long show will allow visitors to spend more time with the works on display and provide an opportunity for the scheduling of special group tours and visits with coinciding exhibits in the main gallery,” said Abby Rovaldi, AAM programs coordinator and Community Gallery curator.

To learn more about exhibition opportunities in the gallery, email office@attleboroartsmuseum.org or call 508-222-2644 x15.

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Ever wanted to listen to a radio drama about photography? Today’s your day!

Ever wanted to listen to a radio drama about photography? Today’s your day!

If you’re a lover of audio, and are often found listening to podcasts or the best audiobook from Amazon, then you might like to hear of a new radio drama called The Art of Seeing. 

This unique radio drama series follows an aspiring photographer, MacKenzie (also known as “Mac”), who is working to reach her dream of becoming a professional photographer.

 The best headphones for video editing are also great for listening to audio!

Follow the entire cast as they each deal with a rollercoaster of career and personal issues, as you explore Mac, and her roommate Kim, who meets Frank, the professional (rather illustrious) photographer who mentors MacKenzie as she works to reach her dream.

Meet Jackson, MacKenzie’s hot boyfriend and part of the Mac / Jax dynamic duo. Jackson (aka Jax) is dealing with his own challenges as he makes his way as an independent filmmaker in a highly competitive field.

But this is not without any drama, as you look out for self-proclaimed photo guru JD who does not like MacKenzie – and deviously tries to destroy her chances at landing future work or new clients.

(Image credit: Lee Love)

This new radio drama is the brainchild of Lee Love, a veteran commercial photographer, artistic director, and beloved photography mentor, who is introducing a groundbreaking approach to educating new photographers.

Love’s innovative approach to photography education, based on his original STEP Methodology (“see, tell, expose, process”), sets him apart in an industry still relying on old-school mechanics. 

The Art of Seeing combines a compelling drama with real-life-like adventures, depicting story situations that resonate with aspiring photographers. The experience, enhanced with integrated artificial intelligence technology, delivers a truly unique and engaging educational experience.

“This creative production is truly one-of-a-kind,” says Love. “Photography education doesn’t have to be boring or dry. With The Art of Seeing, we’re bringing together the power of storytelling, the struggles that many new photographers face and cutting-edge AI technology to create an educational experience like no other.”

If you would like to listen to Episode 1 – The Portfolio (opens in new tab) sit back and relax for over 10 minutes to this new and thrilling photographic drama.

You might also be interested in the best podcasts for photographers, as well as the top photography films and best TV shows about photography.