Services Marketing Essentials dives into the art of marketing intangible services

Services Marketing Essentials dives into the art of marketing intangible services
Services Marketing Essentials is an indispensable manual for marketers and founders to learn the foundations of marketing services.

Services Marketing Essentials is an indispensable manual for marketers and founders to learn the foundations of marketing services.

Vishal Desai, author of Services Marketing Essentials, is an experienced sales and marketing professional.

Vishal Desai, author of Services Marketing Essentials, is an experienced sales and marketing professional.

Vishal Desai is also the author of Sales Marketing Essentials You Always Wanted To Know by Vibrant Publishers.

Vishal Desai is also the author of Sales Marketing Essentials You Always Wanted To Know by Vibrant Publishers.

Vishal Desai combines his two decades long experience and research to write an “essentials” book on marketing services

BROOMFIELD, COLORADO, UNITED STATES, August 1, 2023/EINPresswire.com/ — This July, Vibrant brings out a marketing manual for service businesses by Vishal Desai, an esteemed professional with an experience of two decades in sales and marketing. The review copy of Services Marketing Essentials You Always Wanted To Know is now available on NetGalley for interested readers and reviewers. The book will be published in October 2023.

“Services and products are different and hence, marketing them requires developing a different strategy and approach. A major difference between them is that services are intangible and are all about the experience. Marketers need to understand the ways in which to reach the right consumer at the right time and convince them of using their services. This is not a cakewalk as it also involves understanding the psyche of the consumer,” says Vishal Desai who strongly felt that the marketers and founders should have a handy and simple-to-read guide for promoting their services.

Upon asking him how Services Marketing Essentials is different from other books in the market, he replied, “This book is an amalgamation of my 20+ years of hands-on experience in the marketing field and my continuous research efforts. I have explained the concepts using real-world examples and in simple, conversational language. Reading this book will give the reader a quick and thorough overview of the services marketing domain without encountering heavy jargon.”

Vishal Desai has worked at leading companies like Reliance ADAG’s Zapak.com, Shemaroo Entertainment Limited, and Milestone Interactive Group where he has held leading positions in the sales and marketing domains. He is also the author of Sales Management Essentials You Always Wanted To Know published by Vibrant Publishers.

Services Marketing Essentials is a self-learning book and a new addition to the popular Self-learning Management series. It comes with practical downloadable templates for the reader to apply the strategies in the actual world. The teachers and instructors who may want to adopt this book will receive instructor resources like a PowerPoint presentation and quizzes to use in the classroom.

The book is now available on NetGalley where interested readers can request a review copy and leave their review.

About the Author

Vishal Desai has two decades of formidable work experience as Category and Business Head at leading Indian entertainment companies viz: Reliance ADAG’s Zapak.com, Shemaroo Entertainment Limited, and Milestone Interactive Group. He has worked extensively in sales and marketing strategy, brand and product management, and corporate strategy. His expertise lies in launching new products with an optimal marketing mix and managing products through their entire life cycle. The portfolio of brands launched by him, while working at Indian licensee companies, includes Sony PlayStation One, Slumdog Millionaire, Spiderman, WWE Raw, and several other franchises across gaming and movie entertainment.

About Vibrant Publishers LLC
Vibrant Publishers LLC is a Colorado-based book publishing house that started its operations in 2011 and focuses on publishing high-quality books for entrepreneurs, IT professionals, management professionals, and graduate students. Vibrant Publishers has redefined the way in which rich content can be made available to today’s fast-paced generation. This new generation’s need-to-know-now attitude and a highly competitive business environment have triggered this series of books with ‘just the essential information’. Vibrant Publishers is committed to publishing books that are content-rich, concise, and approachable, enabling more people to read and benefit from them.

Title: Services Marketing Essentials You Always Wanted To Know
Publisher: Vibrant Publishers
ISBN: Paperback – 9781636511733
Hardback – 9781636511757
E-Book – 9781636511740

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Media Contact:
Sales, PR, and Marketing

Jisha Maniar
Vibrant Publishers
reachus@vibrantpublishers.com

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iPhone does it again: 2023 iPhone Photography Awards winners announced

iPhone does it again: 2023 iPhone Photography Awards winners announced

Many people love the camera of the iPhone, and for a good reason – it takes amazing photos regardless of the model. Apple’s iPhones have powerful cameras, and the winners of this year’s iPhone Photography Awards (IPPAWARDS) prove it.

The iPhone Photography Awards announced the winners of its 16th annual competition. The winning photos are from all over the world and tell stories that can make you cry, laugh, and feel all sorts of emotions. The one thing they have in common is they were all taken with an iPhone.This year, the Grand Prize Winner is Ivan Silva from Mexico, who used an iPhone 12 Pro to take the winning photo. 
The First Place Photographer of the Year award goes to Thea Mihu for her photo “Soy Sauce Village,” taken with an iPhone 12 Pro Max.

Sasa Borozan from Bosnia and Herzegovina wins the Second Place prize with his captivating image “Taming Waves,” taken with an iPhone 13 Pro. The Third Place Photographer of the Year Award goes to Derek Hager from the United States for his photo, “Tucson Morning,” captured with an iPhone X.

There are also 14 other categories with winners from different countries like Sweden, Australia, China, and Brazil. Most of the 2023 winning photos were taken with the iPhone 12 Pro or Pro Max, making the iPhone 12 Series the star of the 2023 iPhone Photography Awards.

If you want to join the next edition of the IPPAWARDS, you can submit your entries until March 31, 2024. Anyone using an iPhone or iPad can participate in this global competition.

Photographer Deletes Cousin’s Wedding Photos After She Didn’t Pay

Photographer Deletes Cousin’s Wedding Photos After She Didn’t Pay

Bride

A photographer has taken to Reddit to ask if they did the right thing deleting their cousin’s wedding photos after their relative refused to pay.

A Reddit user by the name of MostFitBobo explains that they are a “semi-professional” photographer and was hired for their cousin’s wedding in December 2022 who apparently agreed to pay $1,000 for their photo services.

According to the photographer, their agreement was that they would be paid in full before sending the pictures. After editing the photos, the cousin allegedly didn’t want to pay in full, preferring to set up a payment plan over eight months instead. The photographer tells their cousin that’s fine on the proviso that the photos won’t be delivered until it is paid in full.

“It’s not that I don’t trust her but once you start opening such doors you’ll find it hard to close,” writes the photographer.

“February rolls in and she asks to at least see ‘samples’ to confirm that they were worth the price. I sent four pictures and she says she’ll show them to her husband and get back to me.

“Cue silence for a week or two until I asked for an update and she responded saying she’s still discussing it with him. I told her this was getting long and she must just start paying now and she ignored me again.”

Family Problems

u/MostFitBobo goes on to explain they saved the photos on a roommate’s flash drive but just recently the roommate needed to use the flash drive and asked if he could delete all of the files from it — including his cousin’s wedding photos.

“I saw [sic] fine and he deleted them. I still had about 20 of the photos saved on my phone from when I was choosing/sending the samples so I just explained the situation in a message to her and sent the existing photos free of charge,” writes the photographer.

Unsurprisingly this did not go down well with the photographer’s cousin who is now “slandering” the photographer online.

“It’s quite literally created a division between our families and to the point that our mums don’t talk now,” the photographer explains.

“I obviously feel bad but also feel like given the circumstances, I wasn’t really in the wrong though still acknowledge that it’s obviously very s**tty for her that I would’ve wished to avoid.”

The photographer posted their story into the r/AmItheA**hole subreddit and most Redditors seemed to agree that MostFitBobo was not in the wrong.

“Your cousin contracted you for a service, with payment agreed. She failed to pay,” writes one user.

However, it seems there was no physical contract which wedding expert and editor of Hitched Zoe Burke tells Newsweek is “essential for couples and vendors as they protect both parties should something not go to plan.”

Last week, PetaPixel reported on another viral Reddit post where a photographer demanded $1,000 to be trained in the art of horse photography.


Image credits: Header photo licensed via Depositphotos.

This is the final week to see Linda McCartney photography exhibit in Tucson

This is the final week to see Linda McCartney photography exhibit in Tucson
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The North American premiere of “The Linda McCartney Retrospective” ends Saturday, Aug. 5, at the Center for Creative Photography on the University of Arizona campus, closing out a months-long exhibit there.

The exhibit features 180 of McCartney’s photographs separated into three distinctive areas of her life and photography:

— Artist, including photographs of her husband, Paul McCartney, and his Beatles bandmates as well as other music giants of the 1960s-70s;

— Experimentation, which looks at her photographic innovations;

People are also reading…

— And family, including photos she took of herself and Paul and their four kids throughout their 29-year marriage.

The Center for Creative Photography, 1030 N. Olive Road, is open 10 a.m. to 4:30 p.m. Tuesdays through Saturdays.

Admission to the exhibit is free.

“We sort of leaned into the ties to Tucson in the family and artist sections,” the center’s chief curator Becky Senf told the Star in February, noting that many of those photos were taken from the McCartneys’ Redington Road home in Tucson. Linda McCartney died at the home in 1998 after battling breast cancer.

Paul and Linda bought the two-story house, sitting on 151 acres in the shadow of the Rincon Mountains, in 1979, and for years, spent winter and spring breaks in Tucson with their four children.

Her love of Tucson stemmed from her college years studying art history and taking photography classes at the University of Arizona.

Sir Paul McCartney said he used artificial intelligence to help create what he called the “final Beatles record.”


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Pantheone Obsidian Fascinates With Its Faceted Jewel Design

Pantheone Obsidian Fascinates With Its Faceted Jewel Design

How many wireless audio designs could you say evoke the works of sculptors Barbara Hepworth or Henry Moore? That was our first impression of Pantheone’s initial offering several years back, a minimalist and abstract wireless speaker designed as a captivating statement of sound. The Australian audio specialists’ smaller Obsidian turns down the volume on the abstract end, but still offers a discernibly distinct faceted jewel-like form delivering a similar proposition, now just at a smaller scale (and price).

The Obsidian’s handmade resin cabinet isn’t quite as uniquely sculpted as its larger predecessor, but the faceted form – drawing inspiration from semi-precious stones – does allow the speaker to influence the output in a variety of directions, conjuring a decently immersive 360-degree experience from a single source point. In our time demoing a unit, the speaker performed optimally when situated within a corner of a bedroom or office, versus a large living room where the Pantheone I powered by its two 130-watt Class-D amplifiers is better suited.

Pantheone Obsidian wireless speaker in white set within an organic modern decor setting on black cabinet with woman's arms reaching to lift it.

A single class D amplifier is tasked within to power 40 watts to the unit’s 5.25-inch woofer, and half that to a pair of 1-inch silk dome tweeters at 20 watts each, with a frequency response of 55Hz – 22kHz.

What’s interesting is Pantheone positioning the Obsidian as a portable speaker. While not prohibitively heavy at about 11 lbs, it’s more likely owners will stake out an optimal permanent spot to use and display the speaker. All for the best. However nice the resin matte finish, it doesn’t make for the most confident grip while carrying the speaker around compared to smaller wireless speakers, requiring a careful cradling.

Pantheone Obsidian wireless speaker in black set within an organic modern decor setting on black metal shelf with tapestry in background.

All-white faceted and pointed Pantheone Obsidian wireless speaker set on white surface with white wall background, control options illuminated at its base.

All-white faceted and pointed Pantheone Obsidian wireless speaker set on white surface with white wall background.

Pantheone positions the Obsidian as a design that draws upon the lofty inspiration of the “architectural masterpiece of the Oculus within the Pantheon dome in Rome.”

Pantheone Obsidian wireless speaker in white set within a contemporary decor room on low black cabinet.

White Pantheone Obsidian wireless speaker set in black wall room near mirror revealing the back of the speaker.

The Obsidian is Amazon Alexa ready, allowing for voice command operation.

In wireless mode and unattached from a power source, the Obsidian is good for up to 15-hour playback, supporting connectivity via Wi-Fi, Bluetooth, and AUX sources. Par for the course, the Obsidian is set to work with all of the major streaming services, including Spotify, Amazon Music, Tidal, and Apple Music via AirPlay. Whether tethered to power or in battery mode, the Obsidian sounds impressive.

Pantheone Obsidian wireless speaker in white set within an organic modern decor setting on black cabinet.

Pantheone’s semi-precious jewel design is priced at $1,399 and available in black or white at pantheoneaudio.com.

Gregory Han is the Managing Editor of Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at gregoryhan.com.

The Port of Bellingham Presents a Promenade of Public Art

The Port of Bellingham Presents a Promenade of Public Art

In Bellingham, two public entities manage most of the parks, trails, and transit centers: the city government and the Port of Bellingham. The City of Bellingham’s One Percent for the Arts code has ensured the funding of public art all around the city. Although it governs a narrower area, the Port has collaborated with artists to install sculptures, murals, and experimental works along the waterways.

The Port of Bellingham operates Bellingham International Airport and port facilities and marinas along Bellingham Bay, plus port facilities in surrounding towns. With artists’ help, the waterfront continues to develop from its industrial roots into a beautiful destination.

Squalicum Harbor

The Port of Bellingham oversees Squalicum Harbor, a popular site for kite flying, private boating, and resort stays at Bellwether on the Bay. Two historic Port officials, commissioner Pete Zuanich and manager Tom Glenn, inspired the names of local features. Between Zuanich Point Park, Tom Glenn Common, and Squalicum Promenade, the area features much of the Port’s public art.

image“Safe Return” was inspired by Eugene Fairbanks’ son John, who wished to pay tribute to fishermen after his friend Greg Schwindt died in the Bering Sea. Photo credit: Anna Diehl
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“Safe Return” was inspired by Eugene Fairbanks’ son John, who wished to pay tribute to fishermen after his friend Greg Schwindt died in the Bering Sea. Photo credit: Anna Diehl

Zuanich Point Park is home to one of Bellingham’s most famous landmarks: a memorial to the city’s fishermen lost at sea. “Safe Return,” the 16-foot, 38,000-pound bronze statue, reads: “In memory of fishers who have gone to sea…in pursuit of their livelihood…never to return.” The red granite base lists the fishers’ names alongside bas relief panels illustrating maritime scenes.

Dr. Eugene Fairbanks created the “Safe Return” monument, which was dedicated on Memorial Day, May 31, 1999. However, the Puget Sound Gillnetters Women’s Auxiliary contributed an earlier wooden plaque memorializing fishermen in 1974. On the park’s renaming in 1995, a large historic anchor joined this plaque. The Port website states, “According to local legend, the anchor got caught in a local fisherman’s nets and, due its weight, substantially damaged both his boat and his fishing equipment,.” It reportedly dates to English vessels from the 1800s.

imageJay Gould of Port Townsend allegedly first found Zuanich Point’s anchor in his net and sold it to Tom Glenn for $2,500. Photo credit: Anna Diehl
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Jay Gould of Port Townsend allegedly first found Zuanich Point’s anchor in his net and sold it to Tom Glenn for $2,500. Photo credit: Anna Diehl

Squalicum Promenade, the loop around the harbor and Bellwether, displays the Double Thunderbird by master carver Jewell James of Lummi Nation House of Tears Carvers (featured photo). This 2022 story pole depicts three traditional stories in an archway: Salmon and Raven, Bear and Steelhead, and Thunderbird. Plaques underneath the pole explain each of these stories.

Waterfront District

Bellingham’s Waterfront District has been a continuous Port and City project since the historic Georgia-Pacific paper mill closed in 2001. The most recent development is Waypoint Park, dedicated in 2017 on the old mill site. The City of Bellingham has overseen the repurposing of mill equipment such as the “Acid Ball,” which is now an illuminated art installation. The Port has worked with Whatcom Mountain Bike Coalition to install the pump track and with Paper Whale to enhance the area with art.

imageThe Boardmill Building piece was conceived as a temporary mural to renew interest in the building awaiting new uses. Photo credit: Anna Diehl
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The Boardmill Building piece was conceived as a temporary mural to renew interest in the building awaiting new uses. Photo credit: Anna Diehl

A mural called “Honoring the Salish Sea” adorns the waterfront’s historic Boardmill Building, a 1946 structure that survives the old paper mill. Paper Whale artists Jason LaClair, Eagle Borsey, Raven Borsey, and Gretchen Leggitt created the mural with Port approval in 2022. Drawing on traditional Coast Salish art, the mural honors the Lummi, Nooksack, Samish, and Semiahmoo peoples. Additionally, it serves to excite the public for the building’s pending redevelopment under the Port.

The Portal Container Village at Waypoint Park repurposes shipping containers with artistic flair. Seasonal businesses such as a bike rental, mini golf course, brewery, eatery, and ice cream stand operate out of shipping containers on the waterfront. In 2021, local artist Sarah Finger created the mural that welcomes visitors through the threshold of community spirit.

Adjacent to these developments, a community of artists also continually paints new murals on the wall dividing Waypoint Park’s playground area and parking lot.

imageThe Portal Container Village is constantly developing with the rest of the waterfront, continually gaining new businesses. Photo credit: Anna Diehl
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The Portal Container Village is constantly developing with the rest of the waterfront, continually gaining new businesses. Photo credit: Anna Diehl

Beyond Bellingham’s Waterfront

The Port of Bellingham also displays public art at other facilities and parks outside the marinas.

At Bellingham International Airport, the story pole “It’s Mine” depicts two Coast Salish fishermen and a serpent pursuing salmon from opposite sides. Lummi artist Felix Solomon created the pole in 2016, using the serpent to symbolize environmental threats to salmon such as overfishing, overfertilization, and deforestation. Solomon has received national recognition from the National Museum of the Native American Indian in Washington, DC.

Outside of Bellingham, the Port operates Blaine Public Fishing Pier at Blaine Harbor. This area features Blaine Seafarers’ Memorial, the town’s own tribute to fishermen lost at sea. Just adjacent is Blaine Marine Park, which features depictions of orca whales, salmon, and a totem pole.

Just outside Bellingham Cruise Terminal, a series of interpretive signs encircle a sculpture of a seagull. These signs detail the history of the area’s earliest inhabitants, Bellingham Bay, Fairhaven, Pacific American Fisheries, Northwest Shipbuilding Company, Commercial Point Shipyard, and the Schooner Zodiac. Bellingham Cruise Terminal itself is a popular destination for concerts, weddings, and other gatherings.

The Port’s website lists more parks and trails where visitors can further discover educational and artistic gems in and around Bellingham.

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Through the lens: Embracing evolution in photography

Through the lens: Embracing evolution in photography

Is your photography evolving or stagnating? Often this is a difficult and personal question. But it is one worth discussing, I believe.

Photography is an art form that allows us to capture moments, emotions and stories through a lens. As photographers, we strive to improve our skills and create images that resonate with both ourselves and our audience. However, amid the journey of mastering our craft, we often find ourselves at crossroads, wondering if our photography is evolving or stagnating. Let’s explore the signs of growth and stagnation, the challenges photographers face, and how to perhaps reignite the flame of creativity to keep evolving.

The Star from 2017

The stagnation paradox

Photography is a constantly evolving medium with technological advancements, trends and shifting creative landscapes. Stagnation can occur without warning, leaving us stuck in a rut of repetitiveness. If you find yourself taking the same shots repeatedly or avoiding experimentation, this may be a sign of stagnation. This can be caused by fear of failure, limited exposure to new ideas or becoming way too comfortable with a particular style or technique.

Signs of evolving photography

  • Experimentation: Evolving photographers embrace the spirit of experimentation. They eagerly try new techniques, compositions and subject matters to challenge themselves creatively.
  • Learning and growth: An evolving photographer continuously seeks opportunities to learn, whether through workshops, courses or studying the works of other artists. They are open to constructive criticism and use it as a stepping stone for improvement.
  • Breaking boundaries: Evolving photographers push the boundaries of their comfort zones. They venture into uncharted territories, allowing their curiosity to drive them toward new possibilities.
  • Storytelling: An evolving photographer uses their craft to convey emotions, stories and messages. They strive to connect with their audience on a deeper level, leaving a lasting impact with their images.

The challenges of evolution

As with any journey of growth, evolving in photography is not without its challenges.

  • Self-doubt: The fear of failure and self-doubt can hinder progress. Overcoming these barriers requires resilience and a belief in one’s abilities.
  • Comparison trap: In the age of social media, it’s easy to fall into the trap of comparing our work to others. Remember, each photographer’s journey is unique, and comparing yourself to others may stifle your creativity.
  • Time constraints: Life’s demands can limit the time and energy available for photography. It’s essential to find a balance between responsibilities and nurturing your passion.
  • Creative block: Every artist experiences creative blocks. During these periods, it’s essential to step back, recharge, and seek inspiration from various sources.
  • Burnout: I believe this really can be true. I was facing this same problem after the worst of the pandemic was over. I worked like crazy and tried to squeeze in as much time as I could. But by the end of last year, I found myself stuck in a rut with a lack of creativity.

Is evolution necessary?

Evolution is a fundamental process that drives growth and adaptation in all aspects of life, including photography. While not perhaps necessary, I honestly believe embracing evolution is essential for personal and artistic development. By continuously seeking new perspectives, experimenting with techniques and learning from experiences, photographers can expand their skills and create more meaningful and impactful work. Evolution allows artists to remain relevant, stay ahead of changing trends, and connect with diverse audiences. It fosters creativity and enables photographers to break free from stagnation, ultimately enriching their artistic journey and leaving a lasting impression through their evolving artistry.

Reigniting the flame of creativity

If you find yourself in a state of stagnation, don’t panic; there are ways to reignite the flame of creativity and push your photography to new heights.

  • Seek inspiration: Explore the works of photographers from different genres and eras. Draw inspiration from various art forms like painting, literature, or music. Take a class or a workshop, learn something new.
  • Join a community: Engaging with a photography community, whether online or in-person, can offer invaluable feedback and motivation. Collaborate with fellow artists and participate in challenges to stimulate your creativity.
  • Set goals: Establish realistic goals for yourself. They could be as simple as photographing a new location, learning a specific technique, or capturing a unique event. Also set a realistic time schedule, once a month or once a week, whatever fits in your budget and schedule.
  • Embrace failure: Failure is a stepping stone to growth. Don’t be afraid to make mistakes; instead, learn from them and use them as opportunities to improve.
  • Document personal growth: Keep a visual diary of your photographic journey. Look back at your early work to see how far you’ve come and celebrate your progress.

My personal journey

My own journey has evolved, especially in the last six or seven years. I got my first DSLR in 2014 and had to learn photography all over again. I started capturing portraits for my digital art. Now my photography has taken on its own voice and I find myself making little digital art. I used to work on long and complex series taking months, even years to complete (The Dapper Rabbit, The Tarot), and now I work mostly on a single theme.

I have shared images from some old work to explore where I have come from and look toward where I am now heading. The point is I guess evolving can be difficult, but also a wonderful experience. Don’t be afraid to experiment, try new techniques or indeed occasionally fail. We learn from experience.

Final thoughts

The journey of a photographer is a perpetual evolution, filled with ups and downs, challenges, and rewards. The key to continued growth lies in being open to change, embracing experimentation, and pushing your creative boundaries. Remember every photographer’s path is unique, and it’s essential to focus on your progress rather than comparing yourself to others. With dedication, passion, and a thirst for learning, your photography will undoubtedly continue to evolve, and your artistry will shine through the lens.