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Surfside Pioneers New Era of Cannabis Advertising with State-of-the-Art Commerce Media Technology

Surfside Pioneers New Era of Cannabis Advertising with State-of-the-Art Commerce Media Technology

National launch of Commerce Media allows retailers the ability to monetize their online and in-store shelf space with brand sponsored ad placements and product listings.

NEW YORK, Aug. 29, 2023 /PRNewswire/ — Surfside Solutions Inc. (“Surfside”), building the next generation of advertising technology to help reach customers with personalized marketing, today announced the national launch of its latest product offering, Commerce Media.

In private beta since April 2023, this innovative solution empowers cannabis brands by opening a new advertising channel directly within a retailer’s ecommerce websites and marketplaces.

The expanded offering will accelerate the ability for retailers and cannabis dispensaries to personalize and improve shopping experiences, while providing brands the ability to secure priority placements, improve exposure to in-market shoppers and measure all media to SKU-level sales.

“Consumers are demanding a more relevant buying experience and businesses need to adapt and ensure they have the right technology and economics to be able to grow,” said Michael Blanche, Co-Founder and Co-CEO of Surfside. “Commerce Media solves these two problems by tailoring shoppable content and creative messaging for each individual customer, enabling digital businesses to remove irrelevant noise and generating a new high-margin revenue stream.”

“We used Surfside’s Commerce Media ads to support revenue across our retail footprint in the Northeast and have been thrilled with the ability to drive incremental sales and see real results. By delivering ads directly where products are being sold online, we saw a measurable lift in sales month-over-month and have already expanded the campaign across our multi-state wholesale network,” said Pete Truby, VP of Marketing at Glorious Cannabis Company

With these updates, the Surfside Platform now supports both on-site and off-site advertising, unifying off-site ads from mainstream websites and apps, with personalized on-site shopping experiences driven by ads tailored to shoppers’ interests and previous purchasing habits. The Commerce Media Platform is available across all markets and is easy to integrate with existing point-of-sale and ecommerce software, making it a turnkey solution for retailers to generate a new revenue stream, while improving conversion rates and driving incremental sales.

“Surfside’s on-site advertising is a terrific way to grow website ROI and elevate partnered brands’ product sales. Their team is knowledgeable, responsive, and dedicated to driving results,” said Ryan Silve, General Manager at Redi.

To learn more about Surfside’s new offerings or schedule a demo, email [email protected] or visit us at https://www.surfside.io/commerce-media.

ABOUT SURFSIDE

Surfside is a fully connected marketing platform that aggregates first-party data across all customer touchpoints, allowing advertisers the ability to better understand, target, and measure how to influence current and future customers. By combining the power of a customer data platform (CDP) with a Demand Side Platform (DSP), Surfside simplifies the process of turning first-party data into personalized marketing campaigns through the monetization of online and in-store audiences.

Media Contact:

Scott Cianciulli
The Plunkett Group
(212) 739-6753
[email protected]

Related Links
https://www.surfside.io

SOURCE Surfside Solutions Inc.

I Am A Photographer Creating Unique Portraits Featuring Faces And Close-Ups Of Human Irises (26 Pics)

I Am A Photographer Creating Unique Portraits Featuring Faces And Close-Ups Of Human Irises (26 Pics)

Being a perfectionist in my work, there’s always room for more. More experimentation, more trials and errors, and I will always find room for improvement. I did as much as possible during the ten weeks of the project, testing and playing with many techniques and styles. From color changes and adjustments, to, in the end, an almost total modification of the project. As I grow and learn as a professional in a department, in areas of photography, I become harsher on myself, and I constantly raise my own bar.

I would like to take the idea of National Identity further, develop it, and extend it in the future to create a gallery exposition. In the end, we are all the same.

‘Art at the Market’ held Saturday

‘Art at the Market’ held Saturday

Locals came out to see what local crafters and artists had to offer at the Clinton County Farmers Market “Art at the Market” on Saturday.

John Hamilton | News Journal

Locals came out to see what local crafters and artists had to offer at the Clinton County Farmers Market “Art at the Market” on Saturday.

John Hamilton | News Journal

Locals came out to see what local crafters and artists had to offer at the Clinton County Farmers Market “Art at the Market” on Saturday.

Locals came out to see what local crafters and artists had to offer at the Clinton County Farmers Market “Art at the Market” on Saturday.

How To Photograph The ‘Blue Supermoon’ With Your Smartphone This Week

How To Photograph The ‘Blue Supermoon’ With Your Smartphone This Week

How to photograph the moon will be a popular question this week as the “Super Blue Moon” rises, but most will be using a smartphone. Bereft of a telephoto lens, is it even possible to image the full moon using just an iPhone, Galaxy or any other smartphone?

It is possible, but to do it well you’ll need to get your timing right and know a few techniques to make the most of what a smartphone can offer.

Here’s exactly how to photograph the moon using a smartphone:

Get The Right Night

The moon will be officially full at the global time of 9:35 p.m. EDT/6:35 p.m. PDT on Wednesday, August 30, 2023. However, that’s not relevant for photography.

This month the best time to image the full moon from North America will be Wednesday, August 30 because the full moon will rise about 10 minutes after sunset, as seen from across the continent. That means you can capture it during civil twilight. However, Tuesday, August 29 will also be good, with the almost-full moon rising about 20-25 minutes before sunset. Find out the time of local moonrise where you are.

Charge Your Phone

When you use the camera on your smartphone you use the display on full and a lot of the electronics, so the battery drains very quickly. Over the course of watching and imaging a moonrise over, say, 30 minutes, you can easily drain the battery to critical levels. So start with a fully charged phone.

Find A Good Location

What you need is a good view low to the east-southeastern horizon simply because when the moon rises into the sky—a truly magical moment—it’s orange in color, just like a sunrise or a sunset. However, it doesn’t last long—only about 10-15 minutes—quickly turning yellow and then grey as it rises and significantly brightens.

It’s really important to catch it at its orangey moonrise when the moon and the foreground are of similar brightness, particularly when using a smartphone, which takes a single exposure. Once the moon has risen it will be very tricky to image properly with a phone simply because it will be too bright—and the foreground will be nothing more than a silhouette. Great places to catch the moon as it rises include a balcony, rooftop bar or a wide open space such as a park.

Think About Composition

A small, bright thing very far away in an empty sky is … dull. What you need is some context. The moon rising between two buildings. Peeking above a mountain. Rising out of a tree. Something to give it balance and interest. Just make sure you’re in place in civil twilight when the moon is low—that’s when you are most likely (by far) to get something interesting as well as properly exposed. If you do zoom in on the moon, don’t overdo it—all you are really doing is reducing the quality of your image.

Lock Focus

Unless you’re going for something arty it’s likely that you’ll want the moon to be in focus, So use auto-focus lock on your phone, which on an iPhone can be done by touching the image of the moon on your phone’s screen and then performing a long press. This will lock the focus so you can concentrate only on composition. Again, it’s something that works well when the moon is low, and dull, in terms of brightness—in short, when it’s orange!

Experiment With Shutter Speed

If your smartphone’s camera app allows it then try to change the shutter speed, which will change how bright your image is. Don’t bother with the ISO, which is best left on ISO 100.

Use The Shutter Delay

Use the two-second delay timer on your phone, which will prevent your smartphone physically moving as you take the shot, thus blurring your image. Another option is to use a Bluetooth shutter release (a.k.a. a selfie remote).

With these basic tips, you should be good to go, but here are some more advanced tips, below—which require a bit of preparation and/or a purchase, so might be more relevant for the rise next month of the “Super Harvest Moon:”

Find A Tripod

Although leaning a phone against something while on a flat surface will do at a pinch, it’s worth spending a few dollars on a small tripod and a universal smartphone holder. You can typically find these on sale online bundled together.

Get Some Magnification

Your smartphone has no telephoto lens, but you do have a couple of options if you want to shoot detail on the moon. The first is a clip-on zoom lens, which cost a few dollars. A better way is to buy some binoculars (and mount them on a tripod) or a small telescope. Then simply take some images through the eyecups. This is called afocal photography. However, it can take a bit of wiggling to get the image lined-up.

Use Third-Party Apps

Although you can use the built-in camera app on your phone, third-party apps such as Camera+ 2, VSCO and Yamera will allow you to experiment with changing the ISO and shutter speed. Perhaps just as importantly, they also allow you to record images in the raw format, which captures a lot more data.

Wishing you wide eyes and clear skies.

Crash Landing on You’s Son Ye-jin lauds husband Hyun Bin’s ‘photography skills’, shares new pics from their day out

Crash Landing on You’s Son Ye-jin lauds husband Hyun Bin’s ‘photography skills’, shares new pics from their day out
Aug 29, 2023 03:03 PM IST

Son Ye-jin and Hyun Bin got married in a private ceremony on March 31, 2022. They welcomed their first child last year in November.

Actor Son Ye-jin, best known for her web series Crash Landing on You, has praised her husband-actor Hyun Bin’s ‘photography skills’. Taking to Instagram on Tuesday, Ye-jin posted a bunch of pictures. (Also Read | Crash Landing on You’s Son Ye-jin reacts as Hyun Bin turns photographer)

Son Ye-jin spoke about Hyun Bin in her new post.
Son Ye-jin spoke about Hyun Bin in her new post.

Ye-jin shares her new pics

In the first photo, Son Ye-jin wore a short blue dress, bucket hat and sneakers. She also wore dark sunglasses. Ye-jin smiled and folded her hands as she posed for the camera. In the next picture, Ye-jin sat inside a golf cart and smiled as she made a heart with her hands. She wore a striped T-shirt, a mini blue skirt, a cap and white sneakers.

Ye-jin poses at golf course

Ye-jin wore a white T-shirt, a matching skirt and a cap in the next photo. She smiled and posed next to a golf cart. The last photo showed Ye-jin posing near a lake dressed in a white top, denim skirt and black shoes. Ye-jin also opted for a bucket hat and dark sunglasses. She smiled and flashed the peace sign with her fingers.

Ye-jin talks about Hyun Bin

Sharing the pictures, she captioned the post, “D-1. (Grimacing face emoji) Am I getting better?? His photography skills are getting better! (Smiling face with sunglasses emoji).” Actor Uhm Ji-won commented, “Are you taking pictures of your legs too long?”

Fans react to Ye-jin’s post

A fan wrote, “This personal photographer trying his best not to get roasted.” An Instagram user said, “Next time have the photographer do a selfie with you.” A comment read, “The sweetest and cutest couple.” Another person said, “We need a new photo of you and your husband together.” A social media user wrote, “My Queen, you are the best! We love you both so much.”

Ye-jin’s earlier post about Hyun Bin

Earlier this month, Ye-jin shared her photos, clicked Hyun Bin, on Instagram. She captioned the post, “So so hot, what to do…(woman facepalming and female emojis) I’m appearing on Im Jinhan Class golf YouTube channel again (squinting face with tongue and flag in hole emojis). I have to show improvement since then, but I feel.. like I.. didn’t (splashing sweat symbol emoji) So while sweating I hastily practiced but I feel.. it didn’t go the way I want…(weary cat face emoji).”

She also added, “I asked my husband to make me look longer but looks like he only took a long picture… (woozy face emoji). Anyways, take care of your health in this steaming heat and fighting for everything you do (thumbs up sign emoji).” Ye-jin and Hyun Bin tied the knot in a private ceremony on March 31, 2022, before dating for a few years. They welcomed their first child last year in November.

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Advertising is missing Black women. This photographer is on a quest to change that, both in front of and behind the lens

Advertising is missing Black women. This photographer is on a quest to change that, both in front of and behind the lens


CNN
 — 

Whether she’s shooting an advertising campaign for Nike or a photo spread for Vogue, photographer Bassie Maluleka’s images will likely have a common theme. That’s by design. By highlighting Black women, she seeks to bring an often-underrepresented demographic to the forefront.

“I feel like Black people are always shown in light of struggle, and just everyday suffering,” Maluleka said during a recent video interview. “And I just want to change the narrative in that way – I want to shine a light on the stories that we can tell, like the beautiful side of being a Black woman.”

Coming from a family of entrepreneurs in South Africa, Maluleka was constantly surrounded by creativity. While studying finance at university, she had the opportunity to pick up a camera, she said, which soon became her very own tool for expression. Already having doubts about a future in finance, she decided to dive headfirst into a career in photography.

“I literally took the leap and called my parents and was like, ‘listen, it’s my fourth year but I’m dropping out,” she said. “I have a plan; I know what I’m going to do.’”

Honing her craft

As an early-career photographer, Maluleka honed her craft through countless test shoots. Calling up her model, makeup artist, stylist and art director friends, these self-funded photoshoots had the dual benefit of allowing for total creative freedom as well as serving as practical additions to everyone’s professional portfolios.

But taking the leap into the industry as a female photographer in South Africa wasn’t easy. Maluleka soon discovered that for an industry proclaiming a collaborative nature, there existed a substantial amount of “gatekeeping,” she said.

A self-portrait of South African photographer Bassie Maluleka.

“You always have to know the right people, speak to the right people to get the opportunities – especially as a female photographer,” Maluleka continued.

“And I hate using the term female or Black female,” she added, “because I am a photographer … my gender, my identity doesn’t have anything to do with it. But in as much as that’s the case, (though) I can just close my eyes and not acknowledge that, that will always be the first identifying thing about me.”

Her networking skills have paid off, as Maluleka photographed for international brands including Nike and Puma. She says her biggest career highlight to date is a personal one – her Vogue Italia shoot celebrating the heroines of South Africa’s Women’s Rally. (On August 9, 1956, roughly 20,000 women from across the country gathered in Pretoria to protest a new law by the Apartheid government, forbidding non-White women from living in towns unless they had permission to work there.) Today, August 9 is National Women’s Day and a public holiday in South Africa.

An uphill battle for women photographers

Maluleka is now based in Australia. While she continues to grow her career, she notes the industry overall still has a long way to go when it comes to equality. According to the British Journal of Photography, 70-80% of all photography students worldwide are women, yet they account for only 13-15% of professional photographers.

The biggest challenge for photographers trying to establish their careers is access to opportunity, according to Victoria Baldwin, founder of Women’s Work, a 50-person collective of emerging and established women photographers based in New Zealand. In an email to CNN, Baldwin said that “the status quo is that the majority of established advertising photographers represented by agents are men. It’s hard to break the status quo by yourself.”

“Women have long operated in both the fine art space, and the commercial and advertising space,” she added. “We exist; we just haven’t had much limelight shone our way.”

Maluleka said she felt this acutely in South Africa. Her hope for the country’s advertising industry is to normalize giving women the opportunities in the first place – so that their goals of working with big brands or campaigns no longer becomes so far-fetched.

An image from Maluleka's Nike campaign in South Africa.

“I feel like with the creativity that is there, (women) need to be offered more (opportunities),” she said.

She largely credits her mentors for supporting her success, who not only helped develop her photographic eye, but also guided her through a time when she was still learning the ins and outs of the industry – including fellow South African Liezl Zwarts.

“Liezl has to be one of the most humble, loving people that I have ever encountered in my life, especially in an industry where we as women have to prove our competence,” Maluleka said.

She hopes to do the same for the next generation of young female photographers who dream of breaking into a male-dominated industry. Understanding the struggle of having few female South African photographers to look up to, Maluleka wants those starting out to see her as a reference.

“What I can do is be that Black woman breaking barriers and being in the forefront,” she said. “We can do the job.”

Lost photographs of doomed Arctic explorers to be auctioned

Lost photographs of doomed Arctic explorers to be auctioned
image

Capt Sir John Franklin. A Royal Navy officer and Arctic explorer, Franklin set off from Greenhithe in Kent in 1845 to find the Northwest Passage, a polar route to Asia. The images were taken by the Richard Beard Studio in Regent Street, central London, on 15-17 May 1845 onboard HMS Erebus three days before it was to set sail and never to return